Cryptographic computing can accelerate the adoption of cloud computing

Amazon Scholar Joan Feigenbaum talks about two cryptographic techniques that are being used to address cloud-computing privacy concerns and accelerate enterprise cloud adoption.

  1. Joan Feigenbaum is an Amazon Scholar and the Grace Murray Hopper professor of computer science at Yale. In this article, Feigenbaum talks about secure multiparty computation (MPC) and privacy-preserving machine learning (PPML) – two cryptographic techniques that are being used to address cloud-computing privacy concerns and accelerate enterprise cloud adoption.

    Joan Feigenbaum
    Joan Feigenbaum, Amazon Scholar

    According to a 2019 report released by Cybersecurity Insiders, security risks—including the loss or leakage of information—are leading factors that discourage enterprises and government organizations from adopting cloud-computing technologies. As organizations accelerate the flow of sensitive consumer information to the cloud in order to take advantage of its massive compute power, the research area of cryptographic computing is growing in importance.

    At its essence, cryptographic computing focuses on the design and implementation of protocols for using information without revealing it. For example, a county government looking to prioritize the rollout of services based on different areas’ demographics could calculate the average age of residents in different zip codes without running the risk of revealing (indeed without even learning) the ages of individual residents.

    Cryptographic computing is not a new field. In fact, Gentry’s breakthrough scheme for fully homomorphic encryption (FHE) was published as far back as 2008.

    In one of its extensively studied forms, FHE gives each user a public key and a corresponding private key. A user can encrypt any input data set using the public key, give the encrypted input to another party (say a cloud-computing service) that performs computations on it, and then decrypt the results of those computations with her secret key. By ensuring that all data are operated on only in an encrypted state, FHE ensures that data uploaded to the cloud remain confidential. Unfortunately, FHE is not yet fast enough for use on very large-scale data sets.

    That said, there are more narrowly tailored cryptographic-computing techniques that scale better and have started to see commercial use.

  2. Secure multi-party computation (MPC)

    Secure multi-party computation (MPC) enables n parties P1,...,Pn, with private inputs x1,...,xn, to compute y = f(x1,...,xn) in such a way that all parties learn y but no Pi learns anything about xj, for ji, except what is logically implied by y and xi.

    Consider the following toy example. Suppose 20 pupils, whom we will call P1 through P20, are in the same class and have received their graded exams from their teacher. They want to compute the average of their grades without revealing their individual grades, which we will denote by g1 through g20. They can use the following simple MPC protocol. P1 chooses a random number r, computes x1 = g1 + r, and sends x1 to P2. Then P2 computes x2 = x1 + g2 and sends x2 to P3. They continue in this fashion until P20 computes x20 = x19 + g20 and sends x20 to P1. In the last step, P1 computes x20 – r, which is of course the sum g1 + g2 + … + g20 of the individual grades. He divides this sum by 20 to obtain the average and broadcasts the result to all of the pupils.

    If all of the pupils follow this protocol faithfully, then they all learn the average, but none learns anything about the others’ grades except what is logically implied by the average and his own grade. Here, “following the protocol faithfully” requires not colluding with another pupil to discover someone else’s grade. If, say, P3 and P5 executed all of the steps of the protocol correctly but also got together on the side to pool their information, they could compute P4’s grade g4. That is because g4 = x4 – x3, and, during the execution of the protocol, P3 learns x3 and P5 learns x4. Fortunately, there are techniques (the details of which are beyond the scope of this article) for ensuring that this type of collusion does not reveal private inputs; they include secret-sharing schemes, described below.

    One powerful class of MPC protocols proceeds in multiple rounds. In the first round, each Pi breaks xi into shares, using a secret-sharing scheme, and sends one share to each Pj. The information-theoretic properties of secret sharing guarantee that no other party (or even limited-sized coalition of other parties) can compute xi from the share(s). The parties then execute a multi-round protocol to compute shares of y, in which the shares of intermediate results computed in each round also do not reveal xi. In the last round, the parties broadcast their shares of y so that all of them can reconstruct the result.

    In the secure-outsourcing protocol architecture, depicted below, the parties P1,...,Pn play the role of input providers and a disjoint, much smaller set of parties S1,...,Sk play the role of secure-computation servers; typically, 2 ≤ k ≤ 4. The input providers share their inputs with the servers, which then execute a basic, k-party MPC protocol to compute y. For an appropriate choice of secret-sharing scheme, the inputs remain private as long as at least one server does not collude with the others. Note that cloud-computing companies are ideally positioned to supply secure computation servers!

    MPC.JPG
    The Secure-Outsourcing Architecture with n=8 and k=4
    Image credit: Joan Feigenbaum

  3. Privacy-preserving machine learning (PPML)

    An ML training algorithm is given a set of solved instances of a classification problem and produces a model to be used by an ML prediction algorithm to classify future, as-yet-unsolved instances of the same problem.

    Training data, queries (inputs to the prediction algorithm), and predictions (outputs of the prediction algorithm) may contain sensitive information about data subjects. Owners of commercially valuable models regard them as intellectual property and may wish to sell access to them but not permit users to reverse-engineer them. Privacy-preserving machine learning (PPML) is the subarea of cryptographic computing that studies algorithms that protect training data, models, queries, and predictions.

    Practical PPML methods are often tailored for specific training or prediction algorithms and may require specific computational architectures. The cloud provider can employ both traditional computer-security techniques (authentication, sandboxing, etc.) and PPML algorithms to protect both sensitive data and intellectual property. For example, the 2019 PPML annual workshop focused on MPC, FHE, and other techniques outlined in this article. In addition, the workshop featured recent results on differential privacy, a powerful data-protection approach that has gained a lot of attention in recent years. Differential privacy enables users to obtain aggregate information from a database while protecting confidential information about individual records in the database. Indeed, the result of a differentially private statistical query is not significantly affected by the presence or absence of any particular individual record.

    PPMLSchema.JPG
    Image credit: Joan Feigenbaum and Xianrui Meng

    Secure, multi-party computation and privacy-preserving machine learning are only two cryptographic-computing techniques that are candidates for widespread practical deployment. Other techniques include searchable encryption, which enables keyword search on encrypted documents, garbled-circuit protocols, which are a form of secure, two-party computation, and protocols for queries to encrypted databases.

    I’m personally excited to see these innovations in cryptographic computing, which will be critical to easing contractual and regulatory barriers to adoption of cloud computing and could herald an era of even stronger growth for the industry. Cryptographic computing will allow individuals around the globe to reap the benefits of cloud computing, such as personalized medicine, movie streaming, and smarter financial-management solutions, while ensuring that our personal information stays private and secure.

    More information on Amazon's approach to cryptographic computing and the company's research in this areas is available here.

Related content

IN, KA, Bangalore
Have you ever ordered a product on Amazon and when that box with the smile arrived you wondered how it got to you so fast? Have you wondered where it came from and how much it cost Amazon to deliver it to you? If so, the WW Amazon Logistics, Business Analytics team is for you. We manage the delivery of tens of millions of products every week to Amazon’s customers, achieving on-time delivery in a cost-effective manner. We are looking for an enthusiastic, customer obsessed, Sr. Applied Scientist with good analytical skills to help manage projects and operations, implement scheduling solutions, improve metrics, and develop scalable processes and tools. The primary role of an Operations Research Scientist within Amazon is to address business challenges through building a compelling case, and using data to influence change across the organization. This individual will be given responsibility on their first day to own those business challenges and the autonomy to think strategically and make data driven decisions. Decisions and tools made in this role will have significant impact to the customer experience, as it will have a major impact on how the final phase of delivery is done at Amazon. Ideal candidates will be a high potential, strategic and analytic graduate with a PhD in (Operations Research, Statistics, Engineering, and Supply Chain) ready for challenging opportunities in the core of our world class operations space. Great candidates have a history of operations research, and the ability to use data and research to make changes. This role requires robust program management skills and research science skills in order to act on research outcomes. This individual will need to be able to work with a team, but also be comfortable making decisions independently, in what is often times an ambiguous environment. Responsibilities may include: - Develop input and assumptions based preexisting models to estimate the costs and savings opportunities associated with varying levels of network growth and operations - Creating metrics to measure business performance, identify root causes and trends, and prescribe action plans - Managing multiple projects simultaneously - Working with technology teams and product managers to develop new tools and systems to support the growth of the business - Communicating with and supporting various internal stakeholders and external audiences
US, NY, New York
We are seeking an Applied Scientist to lead the development of evaluation frameworks and data collection protocols for robotic capabilities. In this role, you will focus on designing how we measure, stress-test, and improve robot behavior across a wide range of real-world tasks. Your work will play a critical role in shaping how policies are validated and how high-quality datasets are generated to accelerate system performance. You will operate at the intersection of robotics, machine learning, and human-in-the-loop systems, building the infrastructure and methodologies that connect teleoperation, evaluation, and learning. This includes developing evaluation policies, defining task structures, and contributing to operator-facing interfaces that enable scalable and reliable data collection. The ideal candidate is highly experimental, systems-oriented, and comfortable working across software, robotics, and data pipelines, with a strong focus on turning ambiguous capability goals into measurable and actionable evaluation systems. Key job responsibilities - Design and implement evaluation frameworks to measure robot capabilities across structured tasks, edge cases, and real-world scenarios - Develop task definitions, success criteria, and benchmarking methodologies that enable consistent and reproducible evaluation of policies - Create and refine data collection protocols that generate high-quality, task-relevant datasets aligned with model development needs - Build and iterate on teleoperation workflows and operator interfaces to support efficient, reliable, and scalable data collection - Analyze evaluation results and collected data to identify performance gaps, failure modes, and opportunities for targeted data collection - Collaborate with engineering teams to integrate evaluation tooling, logging systems, and data pipelines into the broader robotics stack - Stay current with advances in robotics, evaluation methodologies, and human-in-the-loop learning to continuously improve internal approaches - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
US, CA, Sunnyvale
Industrial is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As an Applied Scientist, you will develop and improve machine learning systems that help robots perceive, reason, and act in real-world environments. You will leverage state-of-the-art models (open source and internal research), evaluate them on representative tasks, and adapt/optimize them to meet robustness, safety, and performance needs. You will invent new algorithms where gaps exist. You’ll collaborate closely with research, controls, hardware, and product-facing teams, and your outputs will be used by downstream teams to further customize and deploy on specific robot embodiments. Key job responsibilities As an Applied Scientist in the Foundations Model team, you will: - Leverage state-of-the-art models for targeted tasks, environments, and robot embodiments through fine-tuning and optimization. - Execute rapid, rigorous experimentation with reproducible results and solid engineering practices, closing the gap between sim and real environments. - Build and run capability evaluations/benchmarks to clearly profile performance, generalization, and failure modes. - Contribute to the data and training workflow: collection/curation, dataset quality/provenance, and repeatable training recipes. - Write clean, maintainable, well commented and documented code, contribute to training infrastructure, create tools for model evaluation and testing, and implement necessary APIs - Stay current with latest developments in foundation models and robotics, assist in literature reviews and research documentation, prepare technical reports and presentations, and contribute to research discussions and brainstorming sessions. - Work closely with senior scientists, engineers, and leaders across multiple teams, participate in knowledge sharing, support integration efforts with robotics hardware teams, and help document best practices and methodologies.
US, CA, Palo Alto
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling and Generative AI solutions to optimize all aspects of Sponsored Products and Brands business About the team The Ad Response Prediction team within Sponsored Products and Brands (SPB) drives personalized shopping experiences for SPB Ads across placements, pages, and devices worldwide. We achieve this through ML and GenAI solutions that include customized shopper response prediction and session-level understanding to optimize every stage of the ad-serving process, from sourcing and bidding to widget discovery and auctions. Our responsibilities include advancing response prediction through model and feature innovations and extending prediction beyond the auction stage to areas such as targeting, sourcing, and bidding.
US, NY, New York
We are seeking a Measurement and Attribution Analytics scientist to further the development and application of analytics methods to examine the complex data flows of measurement, attribution and shopper analytics and to translate deep-dives into actionable insights for our product teams. In this role you will develop new tools to analyze our advertising data to help improve the performance of our bidding algorithms, targeting and relevance systems, help advance our supply strategy, and evaluate the adoption and impact of feature releases. Key job responsibilities - Analyze data trends regarding supply, optimization, ad load, and advertising mix effects that affect advertiser performance and contribute to achieving advertiser goals. - Present papers to senior leaders on issues like feature development impact on identity recognition rates, and changes of ad selection systems to improve fill rate highlighting insights that will inform our business development and engineering roadmaps. - Identify, standardize, and operationalize KPIs to effectively measure the performance of all systems involved in ad serving, and use trend insights to inform business priorities. - Partner with engineering teams to define data logging requirements and getting these prioritized in engineering roadmaps. - Validate financial models through analysis - Develop and own ad revenue and supply intelligence analytics decks that provide ongoing deep-dives A day in the life The Measurement and Attribution Scientist will work closely with business leaders and engineers on developing common data architecture that will optimize our data logging at different grains, and will allow data interoperability from bid flow to optimization to campaign delivery. There will be an emphasis on understanding the impact of shopper journeys to and from Amazon properties and their implication on product development. The candidate will then analyze the data and present papers and ongoing reports on actionable insights. About the team The Ads Science Product Team's Mission: Work alongside those who need product data to apply objective perspective and business logic to uncover insights, advise strategic decisions, and adjust to industry changes.
IN, KA, Bangalore
Does the thought of improving one of the world’s most complex logistic systems inspire you? Is your passion to sift through hundreds of systems, processes, and data sources to solve the puzzle and identify the next big opportunity? Are you a creative big thinker who is passionate about using data to direct decision making and solve complex and large-scale challenges? Are you fascinated by the interactions between operations and strategy? Do you feel like your skills uniquely qualify you to bridge communication between teams with competing priorities? If so, then this position is for you! Come help Amazon create state-of-the-art science-driven technologies for delivering packages to the doorstep of our customers! The Last Mile Routing & Planning organization builds the software, algorithms and tools that make the “magic” of home delivery happen: our flow, sort, dispatch and routing intelligence systems are responsible for the billions of daily decisions needed to plan and execute safe, efficient and frustration-free routes for drivers around the world. Our team supports deliveries (and pickups!) for Amazon Logistics, Same Day, Amazon Grocery, Lockers, and other new initiatives across the world. Key job responsibilities In this role, your main focus will be to apply algorithms, synthesize information, identify business opportunities, provide data-driven insights and communicate business and technical requirements within the team and across stakeholder groups. You will partner closely with other scientists and engineers in a collegial environment with a clear path to business impact. We have an exciting portfolio of research areas including vehicle routing, planning for electric and autonomous vehicles, district and stops planning, ultra-fast deliveries, fleet planning, and forecasting solutions for different delivery programs leveraging the latest OR, ML, and Generative AI methods, at a global scale. Successful candidates will have a deep knowledge of Operations Research and/or Machine/Deep Learning methods, experience in applying these methods to large-scale business problems, the ability to map models into production-worthy code in Python or Java, the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers, and the excitement to take iterative approaches to tackle big research challenges.
US, CA, San Francisco
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the extreme. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, WA, Seattle
About Sponsored Products and Brands The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The General Shopping Intelligence (GSI) team is a highly motivated, collaborative, and fun-loving group with a strong entrepreneurial spirit and bias for action. We provide advanced real-time machine learning services that connect shoppers with the right ads across all platforms and surfaces worldwide. Through deep understanding of both shoppers and products, we help shoppers discover new products they love, enable advertisers to reach their customers most efficiently, and help Amazon continuously innovate on behalf of all customers. We are seeking a motivated Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, generative AI and high-scale machine learning systems. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As an Applied Scientist, you will: * Leverage Generative AI and Large Language Models (LLMs) to mine complex behavioral data, deriving deep, actionable shopper insights that identify customer experience gaps and unlock new business opportunities. * Design and develop scalable machine learning and GenAI models focused on shopper intent and preference modeling, ensuring a rapid path from prototype to production. * Partner closely with engineering teams to architect and deploy end-to-end GenAI solutions into production, integrating advanced insights directly into real-time, customer-facing systems. * Drive the scalability, efficiency, and automation of large-scale model training and real-time inference systems, pioneering the LLM infrastructure required to support next-generation GenAI workloads at Amazon Ads scale. * Design and run rigorous A/B experiments to quantify the business and customer impact of GenAI-driven shopper insights, performing advanced statistical analysis to guide iterative production rollouts. * Conduct applied research in novel generative AI techniques (e.g., fine-tuning, RAG, agentic workflows) to optimize the shopper experience and drive performance across all aspects of the Sponsored Products and Brands business.
US, WA, Bellevue
As an Applied Scientist in Amazon Fullfilment Technology, you will lead the development of agentic systems to assist with operational decision making and orchestration. You will work building full agentic systems leveraging multi-agent orchestration, tool use, memory, and action execution. You will train LLMs using a combination of rejection sampling approaches, SFT, continual post-training, and Reinforcement Learning (RL). These systems are deployed to Amazon buildings, and you will also work on rigorous offline and online evaluations. Your work will leverage the latest LLMs to develop capabilities for agentic reasoning, coding and analytics. You will also lead research projects to tackle unsolved problems, mentor interns, and author academic papers to summarize your findings for external publication. Key job responsibilities - Generating training and preference data for specific use cases (reasoning trajectories, tool traces) - Reward modeling and policy optimization for LLMs: DPO, IPO, RLHF/RLAIF with PPO/GRPO, rejection sampling. - Supervised fine-tuning on step-by-step trajectories and tool-use traces - Verbal Reinforcement Learning and Continual Learning - RL for LLMs, Offline RL and off-policy evaluation - Agentic memory/state management; episodic and semantic memory; vector search; grounding with RAG. - Evaluation: developing decision quality metrics, scaling LLM-based evaluations. About the team Amazon Fulfillment Technologies (AFT) powers Amazon's global fulfillment network. We invent and deliver software, hardware, and data science solutions that orchestrate processes, robots, machines, and people. We harmonize the physical and virtual world so Amazon customers can get what they want, when they want it. Learn more about AFT: https://tinyurl.com/AFTOverview
US, VA, Arlington
Are you excited about making business decisions using science and data? Are you interested in supporting consumer device concepts from idea inception to launch? Do you want to work on a Science Product team focused on scaling statistics and econometrics with custom tools? If so, this may be the role for you! Amazon.com strives to be Earth's most customer-centric company. The Amazon Devices and Services team focuses on delighting customer by enabling seamless functionality in supplying, entertaining, and managing the home -- and beyond. We seek and hire the world's brightest minds, offering them a fast-paced, technologically-sophisticated, and friendly work environment, where economic theory meets real-world industry. The Decision Science team in Devices owns demand estimates and pricing recommendations of concept devices before customers know they exist. We support devices and services ranging from Echo Frames to Kindle Paperwhite to Blink Video Camera …all prior to launch. We are a cross-functional Product team working to scale Econometrics through Amazon and beyond by incorporating Science into internal facing tools and making it easier for others to do so as well. In this role, you will have input in decision meetings with Amazon senior leadership, which include go/no-go decisions for brand new devices and services and build volume decisions for manufacture prior to receiving any customer signal. You will have direct input to pricing decisions. You will leverage Science and Tools produced by the Decision Science team such as conjoint demand models to produce these recommendations. You will work with Scientists, Economists, Product Managers, and Software Developers to provide meaningful feedback about stakeholder problems to inform business solutions and increase the velocity, quality, and scope behind our recommendations. You will also have the opportunity to work on special projects to both guide the business and advance your own knowledge and understanding of specific topics. Key job responsibilities Applies expertise to develop econometric/machine learning models to measure the demand of devices and the business; Reviews models and results for other scientists, mentors junior scientists; Generates economic insights for the Devices and Services business and work with stakeholders to run the business for effectively; Describes strategic importance of vision inside and outside of team; and, Identifies business opportunities, defines the problem and how to solve it; Engages with senior scientists, business leadership outside Devices and Services to understand interplay between different business units.