SocialBot Grand Challenge FAQs

Frequently asked questions about the challenge.
General
What is a SocialBot?
In the context of Alexa Prize, a SocialBot is an Alexa skill that can engage customers in a conversation about popular topics such as entertainment, sports, politics, technology, and fashion.
Can I choose to build any kind of conversational bot?
No, this competition focuses solely on SocialBots. Your SocialBot will need to converse about a wide range of popular societal topics and current events, and not only topics of your choosing. You will develop your own technologies relevant to your approach, such as natural language understanding, dialog management, knowledge acquisition, commonsense reasoning, conversational planning, machine learning, natural language generation, etc. Far-field automatic speech recognition (ASR) and text-to-speech (TTS) will be provided by Amazon, along with additional data, models, and tools.
What will my SocialBot do?
Your SocialBot will be an Alexa skill that can converse coherently and engagingly with humans on popular topics and current events. If your SocialBot advances to the pertinent stage of the competition, Alexa users in the U.S. may ask to converse with your SocialBot about topics of interest to them, such as baseball playoffs, celebrity gossip, or scientific breakthroughs. For example:
  • User: Let’s chat about the Mars Mission.
  • SocialBot: There are multiple Mars missions, some public and some private.
  • User: Who do you think will succeed?
  • SocialBot: I think more than one will succeed. The first one to get to Mars will open the doors for others.
  • User: I’d love to go to Mars.
  • SocialBot: Me too. Luckily I can hitch a ride on any computer.
  • User: That’s very funny.
  • SocialBot: The biggest challenge isn’t technology, it’s funding. It will cost $500 billion to send humans to Mars.
Your SocialBot will continue turn-by-turn interaction, starting with a topic the user asked for, until the user chooses to stop. Like an everyday human conversation, the interaction may shift naturally to related topics, as in the above example, but the conversation should remain coherent, relevant, and engaging. Your SocialBot may suggest topics to keep the conversation flowing. The goal is to keep the conversation from deteriorating to the point where the user loses interest.
How will I build my SocialBot?
You will use the Alexa Skills Kit (ASK) to build an Alexa skill, hosted on AWS Lambda, that will create the end-to-end conversational experience for a user. Using the provided APIs, your skill will receive as input the text of the user’s utterance, and produce as output a text sentence that will be spoken to the user. You do not need to tackle ASR (automatic speech recognition) or TTS (text to speech). You will also be provided with the CoBot Toolkit (a conversational bot toolkit), a software development kit that works with ASK and was built specifically for Alexa Prize teams to reduce the involved engineering in setting up a SocialBot and allow teams to focus on the science.


Your skill will need to determine an appropriate response at each turn of the conversation. It will also need to keep up with current news and events using the provided data sources. You may use additional data sources or libraries if you wish, subject to the terms described in the Official Rules.
What is the Alexa Skills Kit (ASK)?
The Alexa Skills Kit (ASK) is a collection of free, self-service APIs, tools, documentation, and code samples that make it fast and easy for you to add skills to Alexa. Your team will use ASK to build, deploy, and test a SocialBot that is capable of conversing with millions of Alexa users.
Competition details
What is the goal of the challenge?
The goal of the SocialBot Grand challenge is to advance several areas of conversational AI including natural language understanding (NLU), context modeling, dialog management, commonsense reasoning, natural language generation (NLG), and knowledge acquisition. The grand challenge objective is to create a SocialBot that converses coherently and engagingly with humans on popular topics for 20 minutes while achieving a user rating of at least 4.0/5.0.
How will winners be selected?
Through various phases of the competition, SocialBots will be evaluated based on feedback from Alexa users and assessment by Amazon.


Following the initial feedback period, SocialBots that have been certified and published will be evaluated on criteria such as the average interaction rating, uptime requirements, and ability to filter offensive content in order to advance to the Semifinals Interaction Period.



During the semifinals interaction period, Alexa customers will evaluate the semifinalist SocialBots. The two SocialBots with the highest Semifinals Interaction Rating Average and up to three more SocialBots selected by Amazon will advance to the finals.



Teams that advance to and complete the Semifinals Interaction Period, regardless of whether they advanced to the Finals Event, will be eligible to compete for Scientific Invention and Innovation Prizes based on the level of scientific invention and innovation demonstrated by each Entrant Team throughout the Competition.



The Teams whose SocialBots attain the three highest Composite Scores during the finals event will be the winners of the Overall Performance Prizes.
Will this competition be judged like a Turing Test?
No. The goal of the Alexa Prize is to create SocialBots that engage in interesting, human-like conversations, not to make them indistinguishable from a human when compared side-by-side. While the SocialBots built for the Alexa Prize will be human-like in some respects, they will be very different in others, and could easily reveal themselves in a Turing Test. For example, SocialBots may have ready access to much more information than a human. Asking the SocialBots to act like a human could diminish the customer experience and hinder the efforts of the participants to build the best SocialBot to further conversational AI.
When and where is the finals event?
The finals event will be held in July 2023 at a location to be determined, with a science invention and innovation presentation review to follow. The competition results will be announced in August 2023.
Can we use other funding to help us participate in this challenge?
Yes, you may use other funding to support your team, subject to the terms described in the Official Rules. External funding must be disclosed to Amazon.
Will Alexa customers be able to engage with our SocialBot?
Your team will be required to submit its SocialBot for certification and publication by the Amazon Alexa team. After certification, you will enter the Internal Amazon Beta Period, where Amazon employees will test your SocialBot and provide feedback. After the Internal Amazon Beta Period, we will allow Alexa users to try your SocialBot and provide feedback to you. Amazon may impose requirements that the SocialBots must meet before they will be made available to Alexa users. Such requirements may include, among other things, a minimum average customer rating, uptime requirements, or the ability to consistently filter offensive content.
Which Alexa users will be able to interact with the SocialBots, and what languages must they support?
SocialBots will be made available to Alexa users in the United States or who select the United States as their preferred marketplace. Your team must build its SocialBot using U.S. English.
Will we publish our research from the Alexa Prize?
Yes. Publishing research papers as an outcome of your work on Alexa Prize is required for all teams participating in the competition, although teams may not publish Amazon confidential information, as described in the Official Rules. The Alexa Prize requires all teams to submit a technical paper for the Alexa Prize proceedings. Your SocialBot will not be selected for the finals if your team does not submit a technical paper for Alexa Prize proceedings. Papers will be published online at the end of the competition and made publicly available.

Teams may also publish research papers in third-party publications and conferences, as long as all papers are provided to Amazon for review at least two weeks before the submission deadlines and no research papers are published before the Alexa Prize proceedings are published, unless Amazon approves otherwise in writing.
Who will own the intellectual property rights in my submission?
You will retain ownership over your SocialBot. Amazon will have a non-exclusive license to any technology or software you develop in connection with the competition. See the Official Rules for details.
Eligibility
Who can apply to participate?
The Alexa Prize is open to full-time students enrolled in an accredited university, with the exception of universities in Cuba, Iran, Syria, North Korea, Sudan, the region of Crimea, and where prohibited by law (see Official Rules). Proof of enrollment will be required to participate.
Can I participate if I don’t attend a university?
No. The Alexa Prize is open only to full-time enrolled university students.
Do I need to be enrolled in a university program throughout my participation in the competition?
All participating team members must remain full-time students in good standing at their university while participating in the competition.
Do I need to be a certain age?
Participants must be at or above the age of majority in the country, state, province, or jurisdiction of residence at the time of entry.
Can I enroll if a family member is an Amazon employee?
Immediate family members and household members of Amazon employees, directors, and contractors are not eligible to participate. See Official Rules for additional restrictions.
Teams
How many teams will be selected to participate?
All applications will be reviewed and evaluated by Amazon. Up to ten teams will be selected and sponsored by Amazon. All teams will receive a $250,000 grant intended to support two full-time students and a month of faculty time, free Alexa devices, and free AWS hosting including access to CPU and GPU based machines, SQL and NoSQL databases, and object storage. See Official Rules for details.
How many team members can our team have?
There is no minimum or maximum number of team members. All team members must be enrolled in their university throughout their participation. All teams will receive a $250,000 grant regardless of how many members are on the team. We recommend a team with four to six students with diverse fields of study or areas of expertise.
Can students from different universities be on the same team?
No. Teams must be comprised of students attending the same university.
Can one university have more than one team?
Yes, universities may have more than one team. Multiple teams cannot have the same faculty advisor.
Can I participate on two separate teams?
No. You can only be a part of one team for the duration of the competition.
Can undergraduate and graduate students work together?
Yes, teams may be comprised of undergraduate and graduate students.
Do I need a faculty advisor?
All teams must nominate a faculty advisor and include the faculty advisor’s consent in the applications.
What is the role of the faculty advisor?
Faculty advisors will advise students on technical directions and be a sounding board for new ideas, similar to a graduate school advisor. They will also act as the official representative from the university for this competition.
Can we add or remove team members during the competition?
During the competition, there will be a period of time during which faculty advisors may request to remove or add members to the team, subject to approval by Amazon. See Official Rules for details.
Can we discuss our SocialBot with faculty or students who aren’t on our team?
Only team members may work on their SocialBots. However, the faculty advisor and other students and faculty members at your university may provide support and advice to your team and may co-author technical publications and research papers.
Application process
How do we apply?
Begin the application via YouNoodle.
What do we need to apply?
Once you have selected your team members, team leader, and faculty sponsor, you are ready to begin the application process.
Do all team members have to apply?
Each team must have a team lead, who should submit only one application on behalf of the whole team. Your application must include all of your team members’ information.
Is there an application fee?
There is no application fee.
How will teams be selected to participate?
All applications will be reviewed. Teams will be selected by Amazon based on the following criteria: (1) the potential scientific contribution to the field; (2) the technical merit of the approach; (3) the novelty of the idea; and (4) an assessment of the team’s ability to execute against their plan. Please be sure to provide enough detail in your application to enable evaluation of your proposal.
Prizes
What are the prizes for winning the competition?
Overall Performance Prize: For the three teams that build the SocialBot with the highest overall performance, the first-place team will win $250,000, the second-place team will win $50,000, and the third-place team will win $25,000. These prizes will be paid directly to the students on each winning team.


Scientific Invention and Innovation Prize: For the three teams that demonstrate the most scientific invention and innovation throughout the competition, the first-place team will win $250,000, the second-place team will win $50,000, and the third-place team will win $25,000. These prizes will be paid directly to the students on each winning team.



Grand Prize: If and only if the SocialBot of the team that wins the first-place Overall Performance Prize also achieves the grand challenge of conversing coherently and engagingly with humans for 20 minutes in at least two-thirds of its conversations at the finals event and achieves a 4.0 or higher composite score, that team’s university will be awarded a $1 million research grant.



See Official Rules for details.
Do we get a stipend and devices to participate in the Alexa Prize?
Up to ten teams will be sponsored to participate in the competition. Each sponsored team’s university will receive a $250,000 research grant to help fund the team’s participation.


The sponsorship includes Alexa-enabled devices, free AWS services to support the development of the team’s SocialBot, and support from the Alexa Prize team.
How can the grant be spent?
The grant is intended to support two full-time students for the duration of the competition and one month of the faculty advisor’s salary. No more than 35% of the research grant may be allocated to administrative fees. If your team would like to use the funds in another manner, your faculty advisor must receive approval from Amazon before doing so.
How will the prizes be distributed among a team?
Each Overall Performance Prize and the Scientific Invention and Innovation Prize will be distributed equally among the members of each winning team.
Timeline
What are the key milestones of the competition?
Teams must submit their applications by October 5, 2022. Teams selected to participate in the competition will be notified in October of November 2022. The competition will run from about November 2022 through August 2023. See Official Rules for details.

Latest news

The latest updates, stories, and more about Alexa Prize.
  • Behnam Hedayatnia
    March 5, 2019
    The 2018 Alexa Prize featured eight student teams from four countries, each of which adopted distinctive approaches to some of the central technical questions in conversational AI. We survey those approaches in a paper we released late last year, and the teams themselves go into even greater detail in the papers they submitted to the latest Alexa Prize Proceedings. Here, we touch on just a few of the teams’ innovations.
  • Anushree Venkatesh
    February 27, 2019
    To ensure that Alexa Prize contestants can concentrate on dialogue systems — the core technology of socialbots — Amazon scientists and engineers built a set of machine learning modules that handle fundamental conversational tasks and a development environment that lets contestants easily mix and match existing modules with those of their own design.
US, WA, Seattle
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US, CA, Palo Alto
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, CA, Sunnyvale
Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As an Applied Scientist, you will develop and improve machine learning systems that help robots perceive, reason, and act in real-world environments. You will leverage state-of-the-art models (open source and internal research), evaluate them on representative tasks, and adapt/optimize them to meet robustness, safety, and performance needs. You will invent new algorithms where gaps exist. You’ll collaborate closely with research, controls, hardware, and product-facing teams, and your outputs will be used by downstream teams to further customize and deploy on specific robot embodiments. Key job responsibilities As an Applied Scientist in the Foundations Model team, you will: - Leverage state-of-the-art models for targeted tasks, environments, and robot embodiments through fine-tuning and optimization. - Execute rapid, rigorous experimentation with reproducible results and solid engineering practices, closing the gap between sim and real environments. - Build and run capability evaluations/benchmarks to clearly profile performance, generalization, and failure modes. - Contribute to the data and training workflow: collection/curation, dataset quality/provenance, and repeatable training recipes. - Write clean, maintainable, well commented and documented code, contribute to training infrastructure, create tools for model evaluation and testing, and implement necessary APIs - Stay current with latest developments in foundation models and robotics, assist in literature reviews and research documentation, prepare technical reports and presentations, and contribute to research discussions and brainstorming sessions. - Work closely with senior scientists, engineers, and leaders across multiple teams, participate in knowledge sharing, support integration efforts with robotics hardware teams, and help document best practices and methodologies.
IN, KA, Bengaluru
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IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are looking for a Senior Applied Scientist to provide technical leadership for our Alexa Conversational Ads and Personalization initiatives. You will be responsible for tackling our most ambiguous scientific challenges, setting the technical architecture for new ML systems, and pushing the boundaries of what is possible in voice-based advertising. Key job responsibilities - Define the scientific vision and lead the technical execution for complex, multi-quarter ML projects in conversational ads and personalization. - Architect end-to-end machine learning systems that operate at Alexa's massive scale. - Mentor and guide junior scientists on modeling techniques, experimental design, and best practices. - Partner closely with product and engineering stakeholders to translate ambiguous business requirements into rigorous scientific problem statements. - Contribute to the broader scientific community through internal technical papers and external publications.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are seeking an Applied Scientist to join our newly expanding team in India focused on Alexa Conversational Ads and Personalization. In this role, you will build machine learning models that seamlessly and naturally integrate relevant advertising into the Alexa experience while deeply personalizing user interactions. You will work closely with other scientists, engineers, and product managers to take models from conception to production. Key job responsibilities - Design, develop, and evaluate innovative machine learning and deep learning models for natural language processing (NLP), recommendation systems, and personalization. - Conduct hands-on data analysis and build scalable ML pipelines. - Design and run A/B experiments to measure the impact of new models on customer experience and ad performance. - Collaborate with software development engineers to deploy models into high-scale, real-time production environments.
US, CA, San Francisco
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US, CA, Sunnyvale
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As a Senior Applied Scientist, you will lead the development of machine learning systems that help robots perceive, reason, and act in real-world environments. You will set technical direction for adapting and advancing state-of-the-art models (open source and internal research) into robust, safe, and high-performing “robot brain” capabilities for our target tasks, environments, and robot embodiments. You will drive rigorous capability profiling and experimentation, lead targeted innovation where gaps exist, and partner across research, controls, hardware, and product teams to ensure outputs can be further customized and deployed on specific robots. Key job responsibilities - Lead technical initiatives for foundation-model capabilities (e.g., visuomotor / VLA / video-action worldmodel-action policies), from problem definition through validated model deliverables. - Own model readiness for our embodiment class: drive adaptation, fine-tuning, and optimization (latency/throughput/robustness), and define success criteria that downstream teams can build on. - Establish and evolve capability evaluation: define benchmark strategy, metrics, and profiling methodology to quantify performance, generalization, and failure modes; ensure evaluations drive clear roadmap decisions. - Drive the data + training strategy needed to close key capability gaps, including data requirements, collection/curation standards, dataset quality/provenance, and repeatable training recipes (sim + real). - Invent and validate new methods when leveraging SOTA is insufficient—new training schemes, model components, supervision signals, or sim↔real techniques—backed by strong empirical evidence. - Influence cross-team technical decisions by collaborating with controls/WBC, hardware, and product teams on interfaces, constraints, and integration plans; communicate results via design docs and technical reviews. - Mentor and raise the bar: guide junior scientists/engineers, set best practices for experimentation and code quality, and drive a culture of rigor and reproducibility.
US, CA, Sunnyvale
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As a Senior Applied Scientist, you will lead the development of machine learning systems that help robots perceive, reason, and act in real-world environments. You will set technical direction for adapting and advancing state-of-the-art models (open source and internal research) into robust, safe, and high-performing “robot brain” capabilities for our target tasks, environments, and robot embodiments. You will drive rigorous capability profiling and experimentation, lead targeted innovation where gaps exist, and partner across research, controls, hardware, and product teams to ensure outputs can be further customized and deployed on specific robots. Key job responsibilities - Lead technical initiatives for foundation-model capabilities (e.g., visuomotor / VLA / video-action worldmodel-action policies), from problem definition through validated model deliverables. - Own model readiness for our embodiment class: drive adaptation, fine-tuning, and optimization (latency/throughput/robustness), and define success criteria that downstream teams can build on. - Establish and evolve capability evaluation: define benchmark strategy, metrics, and profiling methodology to quantify performance, generalization, and failure modes; ensure evaluations drive clear roadmap decisions. - Drive the data + training strategy needed to close key capability gaps, including data requirements, collection/curation standards, dataset quality/provenance, and repeatable training recipes (sim + real). - Invent and validate new methods when leveraging SOTA is insufficient—new training schemes, model components, supervision signals, or sim↔real techniques—backed by strong empirical evidence. - Influence cross-team technical decisions by collaborating with controls/WBC, hardware, and product teams on interfaces, constraints, and integration plans; communicate results via design docs and technical reviews. - Mentor and raise the bar: guide junior scientists/engineers, set best practices for experimentation and code quality, and drive a culture of rigor and reproducibility.
US, WA, Seattle
We are looking for a passionate Applied Scientist to help pioneer the next generation of agentic AI applications for Amazon advertisers. In this role, you will design agentic architectures, develop tools and datasets, and contribute to building systems that can reason, plan, and act autonomously across complex advertiser workflows. You will work at the forefront of applied AI, developing methods for fine-tuning, reinforcement learning, and preference optimization, while helping create evaluation frameworks that ensure safety, reliability, and trust at scale. You will work backwards from the needs of advertisers—delivering customer-facing products that directly help them create, optimize, and grow their campaigns. Beyond building models, you will advance the agent ecosystem by experimenting with and applying core primitives such as tool orchestration, multi-step reasoning, and adaptive preference-driven behavior. This role requires working independently on ambiguous technical problems, collaborating closely with scientists, engineers, and product managers to bring innovative solutions into production. Key job responsibilities - Design and build agents to guide advertisers in conversational and non-conversational experience. - Design and implement advanced model and agent optimization techniques, including supervised fine-tuning, instruction tuning and preference optimization (e.g., DPO/IPO). - Curate datasets and tools for MCP. - Build evaluation pipelines for agent workflows, including automated benchmarks, multi-step reasoning tests, and safety guardrails. - Develop agentic architectures (e.g., CoT, ToT, ReAct) that integrate planning, tool use, and long-horizon reasoning. - Prototype and iterate on multi-agent orchestration frameworks and workflows. - Collaborate with peers across engineering and product to bring scientific innovations into production. - Stay current with the latest research in LLMs, RL, and agent-based AI, and translate findings into practical applications. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Campaign Strategies team within Sponsored Products and Brands is focused on guiding and supporting 1.6MM advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as proactively delivering guidance based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.