Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley
Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley
Credit: Flavia Loreto

Artificial Intelligence—The revolution hasn’t happened yet

Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley, writes about the classical goals in human-imitative AI, and reflects on how in the current hubbub over the AI revolution it is easy to forget that these goals haven’t yet been achieved. This article is reprinted with permission from the Harvard Data Science Review, where it first appeared.

Artificial Intelligence (AI) is the mantra of the current era. The phrase is intoned by technologists, academicians, journalists, and venture capitalists alike. As with many phrases that cross over from technical academic fields into general circulation, there is significant misunderstanding accompanying use of the phrase. However, this is not the classical case of the public not understanding the scientists—here the scientists are often as befuddled as the public. The idea that our era is somehow seeing the emergence of an intelligence in silicon that rivals our own entertains all of us, enthralling us and frightening us in equal measure. And, unfortunately, it distracts us.

There is a different narrative that one can tell about the current era. Consider the following story, which involves humans, computers, data, and life-or-death decisions, but where the focus is something other than intelligence-in-silicon fantasies. When my spouse was pregnant 14 years ago, we had an ultrasound. There was a geneticist in the room, and she pointed out some white spots around the heart of the fetus. “Those are markers for Down syndrome,” she noted, “and your risk has now gone up to one in 20.” She let us know that we could learn whether the fetus in fact had the genetic modification underlying Down syndrome via an amniocentesis, but amniocentesis was risky—the chance of killing the fetus during the procedure was roughly one in 300. Being a statistician, I was determined to find out where these numbers were coming from. In my research, I discovered that a statistical analysis had been done a decade previously in the UK in which these white spots, which reflect calcium buildup, were indeed established as a predictor of Down syndrome. I also noticed that the imaging machine used in our test had a few hundred more pixels per square inch than the machine used in the UK study. I returned to tell the geneticist that I believed that the white spots were likely false positives, literal white noise.

She said, “Ah, that explains why we started seeing an uptick in Down syndrome diagnoses a few years ago. That’s when the new machine arrived.”

We didn’t do the amniocentesis, and my wife delivered a healthy girl a few months later, but the episode troubled me, particularly after a back-of-the-envelope calculation convinced me that many thousands of people had gotten that diagnosis that same day worldwide, that many of them had opted for amniocentesis, and that a number of babies had died needlessly. The problem that this episode revealed wasn’t about my individual medical care; it was about a medical system that measured variables and outcomes in various places and times, conducted statistical analyses, and made use of the results in other situations. The problem had to do not just with data analysis per se, but with what database researchers call provenance—broadly, where did data arise, what inferences were drawn from the data, and how relevant are those inferences to the present situation? While a trained human might be able to work all of this out on a case-by-case basis, the issue was that of designing a planetary-scale medical system that could do this without the need for such detailed human oversight.

I’m also a computer scientist, and it occurred to me that the principles needed to build planetary-scale inference-and-decision-making systems of this kind, blending computer science with statistics, and considering human utilities, were nowhere to be found in my education. It occurred to me that the development of such principles—which will be needed not only in the medical domain but also in domains such as commerce, transportation, and education—were at least as important as those of building AI systems that can dazzle us with their game-playing or sensorimotor skills.

Whether or not we come to understand ‘intelligence’ any time soon, we do have a major challenge on our hands in bringing together computers and humans in ways that enhance human life. While some view this challenge as subservient to the creation of artificial intelligence, another more prosaic, but no less reverent, viewpoint is that it is the creation of a new branch of engineering. Much like civil engineering and chemical engineering in decades past, this new discipline aims to corral the power of a few key ideas, bringing new resources and capabilities to people, and to do so safely. Whereas civil engineering and chemical engineering built upon physics and chemistry, this new engineering discipline will build on ideas that the preceding century gave substance to, such as information, algorithm, data, uncertainty, computing, inference, and optimization. Moreover, since much of the focus of the new discipline will be on data from and about humans, its development will require perspectives from the social sciences and humanities.

While the building blocks are in place, the principles for putting these blocks together are not, and so the blocks are currently being put together in ad-hoc ways. Thus, just as humans built buildings and bridges before there was civil engineering, humans are proceeding with the building of societal-scale, inference-and-decision-making systems that involve machines, humans, and the environment. Just as early buildings and bridges sometimes fell to the ground—in unforeseen ways and with tragic consequences—many of our early societal-scale inference-and-decision-making systems are already exposing serious conceptual flaws.

Unfortunately, we are not very good at anticipating what the next emerging serious flaw will be. What we’re missing is an engineering discipline with principles of analysis and design.

The current public dialog about these issues too often uses the term AI as an intellectual wildcard, one that makes it difficult to reason about the scope and consequences of emerging technology. Let us consider more carefully what AI has been used to refer to, both recently and historically.

Most of what is labeled AI today, particularly in the public sphere, is actually machine learning (ML), a term in use for the past several decades. ML is an algorithmic field that blends ideas from statistics, computer science and many other disciplines (see below) to design algorithms that process data, make predictions, and help make decisions. In terms of impact on the real world, ML is the real thing, and not just recently. Indeed, that ML would grow into massive industrial relevance was already clear in the early 1990s, and by the turn of the century forward-looking companies such as Amazon were already using ML throughout their business, solving mission-critical, back-end problems in fraud detection and supply-chain prediction, and building innovative consumer-facing services such as recommendation systems. As datasets and computing resources grew rapidly over the ensuing two decades, it became clear that ML would soon power not only Amazon but essentially any company in which decisions could be tied to large-scale data. New business models would emerge. The phrase ‘data science’ emerged to refer to this phenomenon, reflecting both the need of ML algorithms experts to partner with database and distributed-systems experts to build scalable, robust ML systems, as well as reflecting the larger social and environmental scope of the resulting systems.This confluence of ideas and technology trends has been rebranded as ‘AI’ over the past few years. This rebranding deserves some scrutiny.

Historically, the phrase “artificial intelligence” was coined in the late 1950s to refer to the heady aspiration of realizing in software and hardware an entity possessing human-level intelligence. I will use the phrase “human-imitative AI” to refer to this aspiration, emphasizing the notion that the artificially intelligent entity should seem to be one of us, if not physically then at least mentally (whatever that might mean). This was largely an academic enterprise. While related academic fields such as operations research, statistics, pattern recognition, information theory, and control theory already existed, and often took inspiration from human or animal behavior, these fields were arguably focused on low-level signals and decisions. The ability of, say, a squirrel to perceive the three-dimensional structure of the forest it lives in, and to leap among its branches, was inspirational to these fields. AI was meant to focus on something different: the high-level or cognitive capability of humans to reason and to think. Sixty years later, however, high-level reasoning and thought remain elusive. The developments now being called AI arose mostly in the engineering fields associated with low-level pattern recognition and movement control, as well as in the field of statistics, the discipline focused on finding patterns in data and on making well-founded predictions, tests of hypotheses, and decisions.

Indeed, the famous backpropagation algorithm that David Rumelhart rediscovered in the early 1980s, and which is now considered at the core of the so-called “AI revolution,” first arose in the field of control theory in the 1950s and 1960s. One of its early applications was to optimize the thrusts of the Apollo spaceships as they headed towards the moon.

Since the 1960s, much progress has been made, but it has arguably not come about from the pursuit of human-imitative AI. Rather, as in the case of the Apollo spaceships, these ideas have often hidden behind the scenes, the handiwork of researchers focused on specific engineering challenges. Although not visible to the general public, research and systems-building in areas such as document retrieval, text classification, fraud detection, recommendation systems, personalized search, social network analysis, planning, diagnostics, and A/B testing have been a major success—these advances have powered companies such as Google, Netflix, Facebook, and Amazon.

One could simply refer to all of this as AI, and indeed that is what appears to have happened. Such labeling may come as a surprise to optimization or statistics researchers, who find themselves suddenly called AI researchers, but labels aside, the bigger problem is that the use of this single, ill-defined acronym prevents a clear understanding of the range of intellectual and commercial issues at play.

The past two decades have seen major progress—in industry and academia—in a complementary aspiration to human-imitative AI that is often referred to as “Intelligence Augmentation” (IA). Here computation and data are used to create services that augment human intelligence and creativity. A search engine can be viewed as an example of IA, as it augments human memory and factual knowledge, as can natural language translation, which augments the ability of a human to communicate. Computer-based generation of sounds and images serves as a palette and creativity enhancer for artists. While services of this kind could conceivably involve high-level reasoning and thought, currently they don’t; they mostly perform various kinds of string-matching and numerical operations that capture patterns that humans can make use of.

Hoping that the reader will tolerate one last acronym, let us conceive broadly of a discipline of “Intelligent Infrastructure” (II), whereby a web of computation, data, and physical entities exists that makes human environments more supportive, interesting, and safe. Such infrastructure is beginning to make its appearance in domains such as transportation, medicine, commerce, and finance, with implications for individual humans and societies. This emergence sometimes arises in conversations about an Internet of Things, but that effort generally refers to the mere problem of getting ‘things’ onto the Internet, not to the far grander set of challenges associated with building systems that analyze those data streams to discover facts about the world and permit ‘things’ to interact with humans at a far higher level of abstraction than mere bits.

For example, returning to my personal anecdote, we might imagine living our lives in a societal-scale medical system that sets up data flows and data-analysis flows between doctors and devices positioned in and around human bodies, thereby able to aid human intelligence in making diagnoses and providing care. The system would incorporate information from cells in the body, DNA, blood tests, environment, population genetics, and the vast scientific literature on drugs and treatments. It would not just focus on a single patient and a doctor, but on relationships among all humans, just as current medical testing allows experiments done on one set of humans (or animals) to be brought to bear in the care of other humans. It would help maintain notions of relevance, provenance, and reliability, in the way that the current banking system focuses on such challenges in the domain of finance and payment. While one can foresee many problems arising in such a system—privacy issues, liability issues, security issues, etc.—these concerns should be viewed as challenges, not show-stoppers.

We now come to a critical issue: is working on classical human-imitative AI the best or only way to focus on these larger challenges? Some of the most heralded recent success stories of ML have in fact been in areas associated with human-imitative AI—areas such as computer vision, speech recognition, game-playing, and robotics. Perhaps we should simply await further progress in domains such as these. There are two points to make here. First, although one would not know it from reading the newspapers, success in human-imitative AI has in fact been limited; we are very far from realizing human-imitative AI aspirations. The thrill (and fear) of making even limited progress on human-imitative AI gives rise to levels of over-exuberance and media attention that is not present in other areas of engineering.

Second, and more importantly, success in these domains is neither sufficient nor necessary to solve important IA and II problems. On the sufficiency side, consider self-driving cars. For such technology to be realized, a range of engineering problems will need to be solved that may have little relationship to human competencies (or human lack-of-competencies). The overall transportation system (an II system) will likely more closely resemble the current air-traffic control system than the current collection of loosely coupled, forward-facing, inattentive human drivers. It will be vastly more complex than the current air-traffic control system, specifically in its use of massive amounts of data and adaptive statistical modeling to inform fine-grained decisions. Those challenges need to be in the forefront versus a potentially distracting focus on human-imitative AI.

As for the necessity argument, some say that the human-imitative AI aspiration subsumes IA and II aspirations, because a human-imitative AI system would not only be able to solve the classical problems of AI (e.g., as embodied in the Turing test), but it would also be our best bet for solving IA and II problems. Such an argument has little historical precedent. Did civil engineering develop by envisaging the creation of an artificial carpenter or bricklayer? Should chemical engineering have been framed in terms of creating an artificial chemist? Even more polemically: if our goal was to build chemical factories, should we have first created an artificial chemist who would have then worked out how to build a chemical factory?

A related argument is that human intelligence is the only kind of intelligence we know, thus we should aim to mimic it as a first step. However, humans are in fact not very good at some kinds of reasoning—we have our lapses, biases, and limitations. Moreover, critically, we did not evolve to perform the kinds of large-scale decision-making that modern II systems must face, nor to cope with the kinds of uncertainty that arise in II contexts. One could argue that an AI system would not only imitate human intelligence, but also correct it, and would also scale to arbitrarily large problems. Of course, we are now in the realm of science fiction—such speculative arguments, while entertaining in the setting of fiction, should not be our principal strategy going forward in the face of the critical IA and II problems that are beginning to emerge. We need to solve IA and II problems on their own merits, not as a mere corollary to a human-imitative AI agenda.

It is not hard to pinpoint algorithmic and infrastructure challenges in II systems that are not central themes in human-imitative AI research. II systems require the ability to manage distributed repositories of knowledge that are rapidly changing and are likely to be globally incoherent. Such systems must cope with cloud-edge interactions in making timely, distributed decisions, and they must deal with long-tail phenomena where there is lots of data on some individuals and little data on most individuals. They must address the difficulties of sharing data across administrative and competitive boundaries. Finally, and of particular importance, II systems must bring economic ideas such as incentives and pricing into the realm of the statistical and computational infrastructures that link humans to each other and to valued goods. Such II systems can be viewed as not merely providing a service, but as creating markets. There are domains such as music, literature, and journalism that are crying out for the emergence of such markets, where data analysis links producers and consumers. And this must all be done within the context of evolving societal, ethical, and legal norms.

Of course, classical human-imitative AI problems remain of great interest as well. However, the current focus on doing AI research via the gathering of data, the deployment of deep learning infrastructure, and the demonstration of systems that mimic certain narrowly defined human skills—with little in the way of emerging explanatory principles—tends to deflect attention from major open problems in classical AI. These problems include the need to bring meaning and reasoning into systems that perform natural language processing, the need to infer and represent causality, the need to develop computationally tractable representations of uncertainty and the need to develop systems that formulate and pursue long-term goals. These are classical goals in human-imitative AI, but in the current hubbub over the AI revolution it is easy to forget that they are not yet solved.

IA will also remain quite essential, because for the foreseeable future, computers will not be able to match humans in their ability to reason abstractly about real-world situations. We will need well-thought-out interactions of humans and computers to solve our most pressing problems. And we will want computers to trigger new levels of human creativity, not replace human creativity (whatever that might mean).

It was John McCarthy (while a professor at Dartmouth, and soon to take a position at MIT) who coined the term AI, apparently to distinguish his budding research agenda from that of Norbert Wiener (then an older professor at MIT). Wiener had coined “cybernetics” to refer to his own vision of intelligent systems—a vision that was closely tied to operations research, statistics, pattern recognition, information theory, and control theory. McCarthy, on the other hand, emphasized the ties to logic. In an interesting reversal, it is Wiener’s intellectual agenda that has come to dominate in the current era, under the banner of McCarthy’s terminology. (This state of affairs is surely, however, only temporary; the pendulum swings more in AI than in most fields.)

Beyond the historical perspectives of McCarthy and Wiener, we need to realize that the current public dialog on AI—which focuses on narrow subsets of both industry and of academia—risks blinding us to the challenges and opportunities that are presented by the full scope of AI, IA, and II.

This scope is less about the realization of science-fiction dreams or superhuman nightmares, and more about the need for humans to understand and shape technology as it becomes ever more present and influential in their daily lives. Moreover, in this understanding and shaping, there is a need for a diverse set of voices from all walks of life, not merely a dialog among the technologically attuned. Focusing narrowly on human-imitative AI prevents an appropriately wide range of voices from being heard.

While industry will drive many developments, academia will also play an essential role, not only in providing some of the most innovative technical ideas, but also in bringing researchers from the computational and statistical disciplines together with researchers from other disciplines whose contributions and perspectives are sorely needed—notably the social sciences, the cognitive sciences, and the humanities.

On the other hand, while the humanities and the sciences are essential as we go forward, we should also not pretend that we are talking about something other than an engineering effort of unprecedented scale and scope; society is aiming to build new kinds of artifacts. These artifacts should be built to work as claimed. We do not want to build systems that help us with medical treatments, transportation options, and commercial opportunities only to find out after the fact that these systems don’t really work, that they make errors that take their toll in terms of human lives and happiness. In this regard, as I have emphasized, there is an engineering discipline yet to emerge for the data- and learning-focused fields. As exciting as these latter fields appear to be, they cannot yet be viewed as constituting an engineering discipline.

We should embrace the fact that we are witnessing the creation of a new branch of engineering. The term engineering has connotations—in academia and beyond—of cold, affectless machinery, and of loss of control for humans, but an engineering discipline can be what we want it to be. In the current era, we have a real opportunity to conceive of something historically new: a human-centric engineering discipline. I will resist giving this emerging discipline a name, but if the acronym AI continues to serve as placeholder nomenclature going forward, let’s be aware of the very real limitations of this placeholder. Let’s broaden our scope, tone down the hype, and recognize the serious challenges ahead.

Research areas

Related content

CA, BC, Vancouver
Success in any organization begins with its people and having a comprehensive understanding of our workforce and how we best utilize their unique skills and experience is paramount to our future success. WISE (Workforce Intelligence powered by Scientific Engineering) delivers the scientific and engineering foundation that powers Amazon's enterprise-wide workforce planning ecosystem. Addressing the critical need for precise workforce planning, WISE enables a closed-loop mechanism essential for ensuring Amazon has the right workforce composition, organizational structure, and geographical footprint to support long-term business needs with a sustainable cost structure. We are looking for a Sr. Applied Scientist to join our ML/AI team to work on Advanced Optimization and LLM solutions. You will partner with Software Engineers, Machine Learning Engineers, Data Engineers and other Scientists, TPMs, Product Managers and Senior Management to help create world-class solutions. We're looking for people who are passionate about innovating on behalf of customers, demonstrate a high degree of product ownership, and want to have fun while they make history. You will leverage your knowledge in machine learning, advanced analytics, metrics, reporting, and analytic tooling/languages to analyze and translate the data into meaningful insights. You will have end-to-end ownership of operational and technical aspects of the insights you are building for the business, and will play an integral role in strategic decision-making. Further, you will build solutions leveraging advanced analytics that enable stakeholders to manage the business and make effective decisions, partner with internal teams to identify process and system improvement opportunities. As a tech expert, you will be an advocate for compelling user experiences and will demonstrate the value of automation and data-driven planning tools in the People Experience and Technology space. Key job responsibilities * Engineering execution - drive crisp and timely execution of milestones, consider and advise on key design and technology trade-offs with engineering teams * Priority management - manage diverse requests and dependencies from teams * Process improvements – define, implement and continuously improve delivery and operational efficiency * Stakeholder management – interface with and influence your stakeholders, balancing business needs vs. technical constraints and driving clarity in ambiguous situations * Operational Excellence – monitor metrics and program health, anticipate and clear blockers, manage escalations To be successful on this journey, you love having high standards for yourself and everyone you work with, and always look for opportunities to make our services better.
US, CA, Sunnyvale
Amazon Lab126 is an inventive research and development company that designs and engineers high-profile consumer electronics. Lab126 began in 2004 as a subsidiary of Amazon.com, Inc., originally creating the best-selling Kindle family of products. Since then, we have produced industry leading devices like Fire tablets, Fire TV and Amazon Echo. As a Design Analysis Engineer, you will be responsible for bringing new product designs through to manufacturing. Structural engineering contributes unique, in-depth technical knowledge to solve complex engineering problems in concert with multi-disciplinary teams including Industrial Design, Hardware Engineering, and Operations. Key job responsibilities You will work closely with multi-disciplinary groups including Product Design, Industrial Design, Hardware Engineering, and Operations, to drive key aspects of engineering of consumer electronics products. In this role, you will: · Perform analysis and testing of complex electronic assemblies using advanced simulation and experimentation tools and techniques · Develop, analyze and test thermal, acoustic and structural solutions; from concept design, feature development, product architecture, through system validation · Support creative developments through application of analysis and testing of complex electronic assemblies using advanced simulation and experimentation tools and techniques · Use simulation tools like Abaqus for analysis and design of products · Validate design modifications using simulation and actual prototypes · Use of programming languages like Python and Matlab for analytical/statistical analyses and automation · Establish noise thresholds for usability and compliance requirements · Determine and validate structural performance under use and test conditions · Have strong knowledge of various materials such as heat spreaders solutions to resolve thermal issues, damping materials for noise and vibration suppression · Use various data acquisition systems with thermocouples, accelerometers, strain gauges and IR cameras · Collaborate as part of the device team to iterate and optimize design parameters of enclosures and structural parts to establish and deliver project performance objectives · Design and execute tests using statistical tools to validate analytical models, identify risks and assess design margins · Create and present analytical and experimental results · Develop and apply design guidelines based on project results
US, NY, New York
We are seeking an Research Scientist to lead the development of evaluation frameworks and data collection protocols for robotic capabilities. In this role, you will focus on designing how we measure, stress-test, and improve robot behavior across a wide range of real-world tasks. Your work will play a critical role in shaping how policies are validated and how high-quality datasets are generated to accelerate system performance. You will operate at the intersection of robotics, machine learning, and human-in-the-loop systems, building the infrastructure and methodologies that connect teleoperation, evaluation, and learning. This includes developing evaluation policies, defining task structures, and contributing to operator-facing interfaces that enable scalable and reliable data collection. The ideal candidate is highly experimental, systems-oriented, and comfortable working across software, robotics, and data pipelines, with a strong focus on turning ambiguous capability goals into measurable and actionable evaluation systems. Key job responsibilities - Design and implement evaluation frameworks to measure robot capabilities across structured tasks, edge cases, and real-world scenarios - Develop task definitions, success criteria, and benchmarking methodologies that enable consistent and reproducible evaluation of policies - Create and refine data collection protocols that generate high-quality, task-relevant datasets aligned with model development needs - Build and iterate on teleoperation workflows and operator interfaces to support efficient, reliable, and scalable data collection - Analyze evaluation results and collected data to identify performance gaps, failure modes, and opportunities for targeted data collection - Collaborate with engineering teams to integrate evaluation tooling, logging systems, and data pipelines into the broader robotics stack - Stay current with advances in robotics, evaluation methodologies, and human-in-the-loop learning to continuously improve internal approaches - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. As a Applied Scientist at the intersection of machine learning and the life sciences, you will participate in developing exciting products for customers. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with others teams.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Science Manager to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will lead a strong science team and work closely with other science and engineering leaders, product and business partners together to build the best personalized customer experience for Prime Video. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities - Lead to develop AI solutions for various Prime Video recommendation and personalization systems using Deep learning, GenAI, Reinforcement Learning, recommendation system and optimization methods; - Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; - Effectively communicate technical and non-technical ideas with teammates and stakeholders; - Stay up-to-date with advancements and the latest modeling techniques in the field; - Hire and grow a science team working in this exciting video personalization domain. About the team Prime Video Recommendation Science team owns science solution to power recommendation and personalization experience on various devices. We work closely with the engineering teams to launch our solutions in production.
US, WA, Seattle
Interested in modeling and understanding customer behavior through machine learning, artificial intelligence, and data mining over TB scale data with huge business impact on millions of customers? Join our team of Scientists developing models to model customer behavior and optimize the customer experience with Amazon Prime. This includes understanding who our customers are, long-term value of the Prime membership program, and creating the right personalized framework for content and subscription optimization. As an AI/ML expert, you will partner directly with product owners to intake, build, and directly apply your modeling solutions. There are numerous scientific and technical challenges you will get to tackle in this role, such as optimizing/fine-tuning GenAI/LLM solutions for Prime personalization, building GenAI foundation models, global scalability of models, combinatorial optimization, cold start problem, accelerated experimentation, short/long term goals modeling, and multi-step optimization leading to reinforcement learning of the customer journey. We employ techniques from GenAI/LLMs, supervised/semi-supervised learning, deep learning, transformer architectures, using outcomes from causal Econometric modeling, and Reinforcement learning. As the central science team within Prime, our expertise gets routinely called upon to weigh in on a variety of topics. We also emphasize the need and value of scientific research and have developed a strong publication and patent record (internally/externally) which you will be a part of. You will also utilize and be exposed to the latest in ML technologies and infrastructure: AWS technologies (EMR/Spark, Sagemaker, DynamoDB, S3, ClaudeCode), various AI/ML algorithms and techniques (Deep Learning, GenAI/LLMs, transformers, supervised/unsupervised/semi-supervised/reinforcement learning), and statistical modeling techniques. - Stay abreast of current literature in the field and advance/build novel science solutions leveraging SoTA solutions. - Build and develop AI/ML models and supporting infrastructure at TB scale, in coordination with software engineering teams. - Leverage Deep Learning and GenAI solutions for building foundation models and personalized optimization solution. - Develop offline policy estimation tools and integrate with measurement systems/econometric models. - Establish scalable, efficient, automated processes for large scale data analyses, science development, science validation and model implementation. - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes. - Work closely with the business to understand their problem space, identify the opportunities and formulate the problems. - Use AI/machine learning, data mining, statistical techniques and others to create actionable, meaningful, and scalable solutions for the business problems. - Design, develop and evaluate highly innovative models and statistical approaches to understand and predict customer behavior and to solve business problems. Key job responsibilities - Stay abreast of current literature in the field and advance/build novel science solutions leveraging SoTA solutions. - Build and develop AI/ML models and supporting infrastructure at TB scale, in coordination with software engineering teams. - Leverage Deep Learning and GenAI solutions for building foundation models and personalized optimization solution. - Develop offline policy estimation tools and integrate with measurement systems/econometric models. - Establish scalable, efficient, automated processes for large scale data analyses, science development, science validation and model implementation. - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes. - Work closely with the business to understand their problem space, identify the opportunities and formulate the problems. - Use AI/machine learning, data mining, statistical techniques and others to create actionable, meaningful, and scalable solutions for the business problems. - Design, develop and evaluate highly innovative models and statistical approaches to understand and predict customer behavior and to solve business problems.
US, WA, Bellevue
Build the scientific intelligence layer powering Amazon’s satellite manufacturing system. As an Applied Scientist, you will develop machine learning models that transform fragmented manufacturing, test, quality, and operational data into actionable intelligence that improves how satellites are built. You will tackle ambiguous, high-impact problems where data is incomplete, noisy, and distributed, and where model outputs influence real-world manufacturing decisions. Your work will power AI-enabled workflows such as non-conformance disposition, root-cause analysis, and predictive test optimization - reducing defects, accelerating production, and helping create more intelligent, data-driven manufacturing systems. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities - Translate ambiguous manufacturing and operational problems into well-defined scientific problems, modeling approaches, and evaluation criteria - Design, train, and deploy machine learning models, including LLM-based systems, retrieval models, and task-specific models - Develop and evaluate models using large-scale, noisy, heterogeneous datasets with incomplete, delayed, or imperfect ground truth - Apply state-of-the-art techniques in areas such as anomaly detection, root-cause inference, multimodal learning, information retrieval, and generative AI, adapting or extending them to meet project requirements - Design experiments and evaluation frameworks that capture real-world failure modes, distribution shift, and decision risk - Make principled tradeoffs among model complexity, data quality, accuracy, latency, cost, and maintainability - Build production-quality scientific components with appropriate testing, documentation, monitoring, and operational mechanisms - Work with Manufacturing, Quality, Test, and engineering partners to understand customer needs and translate them into effective scientific solutions - Analyze model and system performance, identify gaps and root causes, and iteratively improve deployed solutions - Clearly document scientific approaches, experimental results, design decisions, and lessons learned so that others can understand and reproduce the work - Contribute to technical discussions, mentor less experienced teammates, and help advance scientific and engineering best practices within the team A day in the life You may start by partnering with Quality and Manufacturing teams to define a training dataset for a root-cause prediction model, including how historical cases should be labeled and evaluated. You then design experiments and train models, comparing approaches across architectures, features, and data slices. Later, you analyze benchmark results to identify failure modes, data-quality issues, and generalization gaps, and refine the evaluation set to better represent real-world cases. You work with engineers to integrate the model into a production workflow, adding testing, monitoring, and feedback mechanisms. Throughout the day, you balance scientific rigor with practical constraints such as data availability, latency, reliability, and operational cost. About the team Leo Satellite Build Systems is the centralized AI team within Leo Production Operations. We build shared capabilities for AI across Production Operations, including governed data assets, machine learning models, retrieval systems, evaluation frameworks, and knowledge services. We work on real-world systems where scientific decisions can influence physical outcomes. We value rigorous experimentation, strong data foundations, clear documentation, and production-ready engineering. Our team is helping enable AI-native manufacturing by turning fragmented operational knowledge and data into reliable intelligence that improves production outcomes.
CN, 44, Shenzhen
You will be working with a unique and gifted team developing exciting products for consumers. The team is a multidisciplinary group of engineers and scientists engaged in a fast paced mission to deliver new products. The team faces a challenging task of balancing cost, schedule, and performance requirements. You should be comfortable collaborating in a fast-paced and often uncertain environment, and contributing to innovative solutions, while demonstrating leadership, technical competence, and meticulousness. Your deliverables will include development of thermal solutions, concept design, feature development, product architecture and system validation through to manufacturing release. You will support creative developments through application of analysis and testing of complex electronic assemblies using advanced simulation and experimentation tools and techniques. Key job responsibilities * Evaluate and optimize thermal solution requirements of consumer electronic products * Use simulation tools like Star-CCM+ or FloTherm XT/EFD for analysis and design of products * Validate design modifications for thermal concerns using simulation and actual prototypes * Establish temperature thresholds for user comfort level and component level considering reliability requirements * Have intimate knowledge of various materials and heat spreaders solutions to resolve thermal issues * Use of programming languages like Python and Matlab for analytical/statistical analyses and automation * Collaborate as part of device team to iterate and optimize design parameters of enclosures and structural parts to establish and deliver project performance objectives * Design and execute of tests using statistical tools to validate analytical models, identify risks and assess design margins * Create and present analytical and experimental results * Develop and apply design guidelines based on project learnings
IN, KA, Bengaluru
Amazon Ads delivers advertising experiences across Amazon's owned-and-operated properties and third-party networks, reaching hundreds of millions of customers worldwide. Within Amazon Ads, Advertising Trust is the science-first organization responsible for ensuring every ad shown to customers meets Amazon's content policies — at massive scale, across all ad formats and global marketplaces. The Ads Trust Science team builds the ML systems that automate content moderation decisions: multimodal classification, retrieval-based labeling, LLM reasoning, and agentic self-improvement architectures. This requires inventing new approaches at the intersection of computer vision, NLP, information retrieval, and generative AI. We are seeking an Applied Science Manager to lead a team of applied scientists building next-generation content moderation intelligence. You will own the science roadmap for one of the highest-impact automation programs in Amazon Advertising, defining how multimodal content understanding, retrieval-first classification, and LLM-based reasoning combine into a production system that serves global advertising at scale. Key job responsibilities * Lead a team of applied scientists working across multimodal ML (vision-language models, video understanding), large-scale retrieval systems (embedding-based similarity and deduplication), and generative AI (LLM-based policy reasoning, knowledge distillation, agentic architectures, reinforcement learning). * Define the science strategy for ads trust. * Own end-to-end delivery of ML solutions: problem formulation, offline experimentation, online A/B testing, and production deployment. Your models directly move automation and defect metrics reported to senior leadership. * Build and grow scientists — hire, mentor, and develop team members. Raise the science bar through structured review processes and a publication culture within Amazon. * Partner with engineering, product, and operations teams to translate science investments into measurable automation improvements. Influence roadmaps across dependent teams. * Communicate science strategy and results to senior leadership through narratives, technical deep-dives, and roadmap documents.
IN, KA, Bengaluru
We are embarking on a multi-year journey to improve the shopping experience for customers globally. Amazon Search team creates customer-focused search solutions and technologies that make shopping delightful and effortless for our customers. Our goal is to understand what customers are looking for in whatever language happens to be their choice at the moment and help them find what they need in Amazon's vast catalog of billions of products — starting from the very first keystroke. As Amazon expands to new interfaces, we are faced with the unique challenge of maintaining the bar on Search Results Quality and Search Autocomplete. We are looking for a Applied Scientist II to work on improving search on Amazon using NLP, ML, and DL technology. As an Applied Scientist, you will lead our efforts in query understanding, semantic matching, and ranking. You will build systems that anticipate search query intent and surface the right results. As part of this role, you will develop high precision, high recall, and low latency solutions for search. Your solutions should work for all languages that Amazon supports and will be used in all Amazon locales world-wide. You will develop scalable science and engineering solutions that work successfully in production. Key job responsibilities As an Applied Scientist on the team, you will lead science innovation to improve the customer search experience through higher-quality search results. You will: - Develop and deploy ML models to produce relevant search results. - Design and train semantic matching models (bi-encoders, cross-encoders, and distillation from large foundation models) for ranking and relevance. - Develop reinforcement learning and reward-modeling approaches to continuously improve search results quality. - Train multi-objective ranking and scoring systems that balance suggestion diversity, specificity, and relevance. - Design and implement scalable model architectures optimized for strict latency constraints, including knowledge distillation, quantization, and efficient inference strategies for production deployment. - Lead end-to-end science projects from problem formulation through production launch, collaborating closely with engineers and scientists within and outside the team to deliver customer-facing impact.