Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley
Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley
Credit: Flavia Loreto

Artificial Intelligence—The revolution hasn’t happened yet

Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley, writes about the classical goals in human-imitative AI, and reflects on how in the current hubbub over the AI revolution it is easy to forget that these goals haven’t yet been achieved. This article is reprinted with permission from the Harvard Data Science Review, where it first appeared.

Artificial Intelligence (AI) is the mantra of the current era. The phrase is intoned by technologists, academicians, journalists, and venture capitalists alike. As with many phrases that cross over from technical academic fields into general circulation, there is significant misunderstanding accompanying use of the phrase. However, this is not the classical case of the public not understanding the scientists—here the scientists are often as befuddled as the public. The idea that our era is somehow seeing the emergence of an intelligence in silicon that rivals our own entertains all of us, enthralling us and frightening us in equal measure. And, unfortunately, it distracts us.

There is a different narrative that one can tell about the current era. Consider the following story, which involves humans, computers, data, and life-or-death decisions, but where the focus is something other than intelligence-in-silicon fantasies. When my spouse was pregnant 14 years ago, we had an ultrasound. There was a geneticist in the room, and she pointed out some white spots around the heart of the fetus. “Those are markers for Down syndrome,” she noted, “and your risk has now gone up to one in 20.” She let us know that we could learn whether the fetus in fact had the genetic modification underlying Down syndrome via an amniocentesis, but amniocentesis was risky—the chance of killing the fetus during the procedure was roughly one in 300. Being a statistician, I was determined to find out where these numbers were coming from. In my research, I discovered that a statistical analysis had been done a decade previously in the UK in which these white spots, which reflect calcium buildup, were indeed established as a predictor of Down syndrome. I also noticed that the imaging machine used in our test had a few hundred more pixels per square inch than the machine used in the UK study. I returned to tell the geneticist that I believed that the white spots were likely false positives, literal white noise.

She said, “Ah, that explains why we started seeing an uptick in Down syndrome diagnoses a few years ago. That’s when the new machine arrived.”

We didn’t do the amniocentesis, and my wife delivered a healthy girl a few months later, but the episode troubled me, particularly after a back-of-the-envelope calculation convinced me that many thousands of people had gotten that diagnosis that same day worldwide, that many of them had opted for amniocentesis, and that a number of babies had died needlessly. The problem that this episode revealed wasn’t about my individual medical care; it was about a medical system that measured variables and outcomes in various places and times, conducted statistical analyses, and made use of the results in other situations. The problem had to do not just with data analysis per se, but with what database researchers call provenance—broadly, where did data arise, what inferences were drawn from the data, and how relevant are those inferences to the present situation? While a trained human might be able to work all of this out on a case-by-case basis, the issue was that of designing a planetary-scale medical system that could do this without the need for such detailed human oversight.

I’m also a computer scientist, and it occurred to me that the principles needed to build planetary-scale inference-and-decision-making systems of this kind, blending computer science with statistics, and considering human utilities, were nowhere to be found in my education. It occurred to me that the development of such principles—which will be needed not only in the medical domain but also in domains such as commerce, transportation, and education—were at least as important as those of building AI systems that can dazzle us with their game-playing or sensorimotor skills.

Whether or not we come to understand ‘intelligence’ any time soon, we do have a major challenge on our hands in bringing together computers and humans in ways that enhance human life. While some view this challenge as subservient to the creation of artificial intelligence, another more prosaic, but no less reverent, viewpoint is that it is the creation of a new branch of engineering. Much like civil engineering and chemical engineering in decades past, this new discipline aims to corral the power of a few key ideas, bringing new resources and capabilities to people, and to do so safely. Whereas civil engineering and chemical engineering built upon physics and chemistry, this new engineering discipline will build on ideas that the preceding century gave substance to, such as information, algorithm, data, uncertainty, computing, inference, and optimization. Moreover, since much of the focus of the new discipline will be on data from and about humans, its development will require perspectives from the social sciences and humanities.

While the building blocks are in place, the principles for putting these blocks together are not, and so the blocks are currently being put together in ad-hoc ways. Thus, just as humans built buildings and bridges before there was civil engineering, humans are proceeding with the building of societal-scale, inference-and-decision-making systems that involve machines, humans, and the environment. Just as early buildings and bridges sometimes fell to the ground—in unforeseen ways and with tragic consequences—many of our early societal-scale inference-and-decision-making systems are already exposing serious conceptual flaws.

Unfortunately, we are not very good at anticipating what the next emerging serious flaw will be. What we’re missing is an engineering discipline with principles of analysis and design.

The current public dialog about these issues too often uses the term AI as an intellectual wildcard, one that makes it difficult to reason about the scope and consequences of emerging technology. Let us consider more carefully what AI has been used to refer to, both recently and historically.

Most of what is labeled AI today, particularly in the public sphere, is actually machine learning (ML), a term in use for the past several decades. ML is an algorithmic field that blends ideas from statistics, computer science and many other disciplines (see below) to design algorithms that process data, make predictions, and help make decisions. In terms of impact on the real world, ML is the real thing, and not just recently. Indeed, that ML would grow into massive industrial relevance was already clear in the early 1990s, and by the turn of the century forward-looking companies such as Amazon were already using ML throughout their business, solving mission-critical, back-end problems in fraud detection and supply-chain prediction, and building innovative consumer-facing services such as recommendation systems. As datasets and computing resources grew rapidly over the ensuing two decades, it became clear that ML would soon power not only Amazon but essentially any company in which decisions could be tied to large-scale data. New business models would emerge. The phrase ‘data science’ emerged to refer to this phenomenon, reflecting both the need of ML algorithms experts to partner with database and distributed-systems experts to build scalable, robust ML systems, as well as reflecting the larger social and environmental scope of the resulting systems.This confluence of ideas and technology trends has been rebranded as ‘AI’ over the past few years. This rebranding deserves some scrutiny.

Historically, the phrase “artificial intelligence” was coined in the late 1950s to refer to the heady aspiration of realizing in software and hardware an entity possessing human-level intelligence. I will use the phrase “human-imitative AI” to refer to this aspiration, emphasizing the notion that the artificially intelligent entity should seem to be one of us, if not physically then at least mentally (whatever that might mean). This was largely an academic enterprise. While related academic fields such as operations research, statistics, pattern recognition, information theory, and control theory already existed, and often took inspiration from human or animal behavior, these fields were arguably focused on low-level signals and decisions. The ability of, say, a squirrel to perceive the three-dimensional structure of the forest it lives in, and to leap among its branches, was inspirational to these fields. AI was meant to focus on something different: the high-level or cognitive capability of humans to reason and to think. Sixty years later, however, high-level reasoning and thought remain elusive. The developments now being called AI arose mostly in the engineering fields associated with low-level pattern recognition and movement control, as well as in the field of statistics, the discipline focused on finding patterns in data and on making well-founded predictions, tests of hypotheses, and decisions.

Indeed, the famous backpropagation algorithm that David Rumelhart rediscovered in the early 1980s, and which is now considered at the core of the so-called “AI revolution,” first arose in the field of control theory in the 1950s and 1960s. One of its early applications was to optimize the thrusts of the Apollo spaceships as they headed towards the moon.

Since the 1960s, much progress has been made, but it has arguably not come about from the pursuit of human-imitative AI. Rather, as in the case of the Apollo spaceships, these ideas have often hidden behind the scenes, the handiwork of researchers focused on specific engineering challenges. Although not visible to the general public, research and systems-building in areas such as document retrieval, text classification, fraud detection, recommendation systems, personalized search, social network analysis, planning, diagnostics, and A/B testing have been a major success—these advances have powered companies such as Google, Netflix, Facebook, and Amazon.

One could simply refer to all of this as AI, and indeed that is what appears to have happened. Such labeling may come as a surprise to optimization or statistics researchers, who find themselves suddenly called AI researchers, but labels aside, the bigger problem is that the use of this single, ill-defined acronym prevents a clear understanding of the range of intellectual and commercial issues at play.

The past two decades have seen major progress—in industry and academia—in a complementary aspiration to human-imitative AI that is often referred to as “Intelligence Augmentation” (IA). Here computation and data are used to create services that augment human intelligence and creativity. A search engine can be viewed as an example of IA, as it augments human memory and factual knowledge, as can natural language translation, which augments the ability of a human to communicate. Computer-based generation of sounds and images serves as a palette and creativity enhancer for artists. While services of this kind could conceivably involve high-level reasoning and thought, currently they don’t; they mostly perform various kinds of string-matching and numerical operations that capture patterns that humans can make use of.

Hoping that the reader will tolerate one last acronym, let us conceive broadly of a discipline of “Intelligent Infrastructure” (II), whereby a web of computation, data, and physical entities exists that makes human environments more supportive, interesting, and safe. Such infrastructure is beginning to make its appearance in domains such as transportation, medicine, commerce, and finance, with implications for individual humans and societies. This emergence sometimes arises in conversations about an Internet of Things, but that effort generally refers to the mere problem of getting ‘things’ onto the Internet, not to the far grander set of challenges associated with building systems that analyze those data streams to discover facts about the world and permit ‘things’ to interact with humans at a far higher level of abstraction than mere bits.

For example, returning to my personal anecdote, we might imagine living our lives in a societal-scale medical system that sets up data flows and data-analysis flows between doctors and devices positioned in and around human bodies, thereby able to aid human intelligence in making diagnoses and providing care. The system would incorporate information from cells in the body, DNA, blood tests, environment, population genetics, and the vast scientific literature on drugs and treatments. It would not just focus on a single patient and a doctor, but on relationships among all humans, just as current medical testing allows experiments done on one set of humans (or animals) to be brought to bear in the care of other humans. It would help maintain notions of relevance, provenance, and reliability, in the way that the current banking system focuses on such challenges in the domain of finance and payment. While one can foresee many problems arising in such a system—privacy issues, liability issues, security issues, etc.—these concerns should be viewed as challenges, not show-stoppers.

We now come to a critical issue: is working on classical human-imitative AI the best or only way to focus on these larger challenges? Some of the most heralded recent success stories of ML have in fact been in areas associated with human-imitative AI—areas such as computer vision, speech recognition, game-playing, and robotics. Perhaps we should simply await further progress in domains such as these. There are two points to make here. First, although one would not know it from reading the newspapers, success in human-imitative AI has in fact been limited; we are very far from realizing human-imitative AI aspirations. The thrill (and fear) of making even limited progress on human-imitative AI gives rise to levels of over-exuberance and media attention that is not present in other areas of engineering.

Second, and more importantly, success in these domains is neither sufficient nor necessary to solve important IA and II problems. On the sufficiency side, consider self-driving cars. For such technology to be realized, a range of engineering problems will need to be solved that may have little relationship to human competencies (or human lack-of-competencies). The overall transportation system (an II system) will likely more closely resemble the current air-traffic control system than the current collection of loosely coupled, forward-facing, inattentive human drivers. It will be vastly more complex than the current air-traffic control system, specifically in its use of massive amounts of data and adaptive statistical modeling to inform fine-grained decisions. Those challenges need to be in the forefront versus a potentially distracting focus on human-imitative AI.

As for the necessity argument, some say that the human-imitative AI aspiration subsumes IA and II aspirations, because a human-imitative AI system would not only be able to solve the classical problems of AI (e.g., as embodied in the Turing test), but it would also be our best bet for solving IA and II problems. Such an argument has little historical precedent. Did civil engineering develop by envisaging the creation of an artificial carpenter or bricklayer? Should chemical engineering have been framed in terms of creating an artificial chemist? Even more polemically: if our goal was to build chemical factories, should we have first created an artificial chemist who would have then worked out how to build a chemical factory?

A related argument is that human intelligence is the only kind of intelligence we know, thus we should aim to mimic it as a first step. However, humans are in fact not very good at some kinds of reasoning—we have our lapses, biases, and limitations. Moreover, critically, we did not evolve to perform the kinds of large-scale decision-making that modern II systems must face, nor to cope with the kinds of uncertainty that arise in II contexts. One could argue that an AI system would not only imitate human intelligence, but also correct it, and would also scale to arbitrarily large problems. Of course, we are now in the realm of science fiction—such speculative arguments, while entertaining in the setting of fiction, should not be our principal strategy going forward in the face of the critical IA and II problems that are beginning to emerge. We need to solve IA and II problems on their own merits, not as a mere corollary to a human-imitative AI agenda.

It is not hard to pinpoint algorithmic and infrastructure challenges in II systems that are not central themes in human-imitative AI research. II systems require the ability to manage distributed repositories of knowledge that are rapidly changing and are likely to be globally incoherent. Such systems must cope with cloud-edge interactions in making timely, distributed decisions, and they must deal with long-tail phenomena where there is lots of data on some individuals and little data on most individuals. They must address the difficulties of sharing data across administrative and competitive boundaries. Finally, and of particular importance, II systems must bring economic ideas such as incentives and pricing into the realm of the statistical and computational infrastructures that link humans to each other and to valued goods. Such II systems can be viewed as not merely providing a service, but as creating markets. There are domains such as music, literature, and journalism that are crying out for the emergence of such markets, where data analysis links producers and consumers. And this must all be done within the context of evolving societal, ethical, and legal norms.

Of course, classical human-imitative AI problems remain of great interest as well. However, the current focus on doing AI research via the gathering of data, the deployment of deep learning infrastructure, and the demonstration of systems that mimic certain narrowly defined human skills—with little in the way of emerging explanatory principles—tends to deflect attention from major open problems in classical AI. These problems include the need to bring meaning and reasoning into systems that perform natural language processing, the need to infer and represent causality, the need to develop computationally tractable representations of uncertainty and the need to develop systems that formulate and pursue long-term goals. These are classical goals in human-imitative AI, but in the current hubbub over the AI revolution it is easy to forget that they are not yet solved.

IA will also remain quite essential, because for the foreseeable future, computers will not be able to match humans in their ability to reason abstractly about real-world situations. We will need well-thought-out interactions of humans and computers to solve our most pressing problems. And we will want computers to trigger new levels of human creativity, not replace human creativity (whatever that might mean).

It was John McCarthy (while a professor at Dartmouth, and soon to take a position at MIT) who coined the term AI, apparently to distinguish his budding research agenda from that of Norbert Wiener (then an older professor at MIT). Wiener had coined “cybernetics” to refer to his own vision of intelligent systems—a vision that was closely tied to operations research, statistics, pattern recognition, information theory, and control theory. McCarthy, on the other hand, emphasized the ties to logic. In an interesting reversal, it is Wiener’s intellectual agenda that has come to dominate in the current era, under the banner of McCarthy’s terminology. (This state of affairs is surely, however, only temporary; the pendulum swings more in AI than in most fields.)

Beyond the historical perspectives of McCarthy and Wiener, we need to realize that the current public dialog on AI—which focuses on narrow subsets of both industry and of academia—risks blinding us to the challenges and opportunities that are presented by the full scope of AI, IA, and II.

This scope is less about the realization of science-fiction dreams or superhuman nightmares, and more about the need for humans to understand and shape technology as it becomes ever more present and influential in their daily lives. Moreover, in this understanding and shaping, there is a need for a diverse set of voices from all walks of life, not merely a dialog among the technologically attuned. Focusing narrowly on human-imitative AI prevents an appropriately wide range of voices from being heard.

While industry will drive many developments, academia will also play an essential role, not only in providing some of the most innovative technical ideas, but also in bringing researchers from the computational and statistical disciplines together with researchers from other disciplines whose contributions and perspectives are sorely needed—notably the social sciences, the cognitive sciences, and the humanities.

On the other hand, while the humanities and the sciences are essential as we go forward, we should also not pretend that we are talking about something other than an engineering effort of unprecedented scale and scope; society is aiming to build new kinds of artifacts. These artifacts should be built to work as claimed. We do not want to build systems that help us with medical treatments, transportation options, and commercial opportunities only to find out after the fact that these systems don’t really work, that they make errors that take their toll in terms of human lives and happiness. In this regard, as I have emphasized, there is an engineering discipline yet to emerge for the data- and learning-focused fields. As exciting as these latter fields appear to be, they cannot yet be viewed as constituting an engineering discipline.

We should embrace the fact that we are witnessing the creation of a new branch of engineering. The term engineering has connotations—in academia and beyond—of cold, affectless machinery, and of loss of control for humans, but an engineering discipline can be what we want it to be. In the current era, we have a real opportunity to conceive of something historically new: a human-centric engineering discipline. I will resist giving this emerging discipline a name, but if the acronym AI continues to serve as placeholder nomenclature going forward, let’s be aware of the very real limitations of this placeholder. Let’s broaden our scope, tone down the hype, and recognize the serious challenges ahead.

Research areas

Related content

US, NY, New York
We are seeking a motivated and experienced Senior Applied Scientist with expertise in Machine Learning (ML), Artificial Intelligence (AI), Big Data, and Service Oriented Architecture. You should have a deep understanding of the digital advertising business and scaled marketing across communication channels. In this role, you will collaborate with a cross-functional team of talented scientists and engineers to innovate, iterate, and solve real-world marketing problems with cutting-edge AWS technologies. You will lead in-depth analyses of the key problems faced by Amazon Ads customers and the challenges faced by marketing teams in meeting customer needs at scale. To address these problems, you will build innovative large-scale ML/AI solutions such as bespoke omni-channel recommender systems, and specialized LLM-powered assistants for customers and marketers. You will independently drive research and prototyping to deliver functional proofs of concept (POCs), and then partner with engineers to inform the technology roadmap and deploy successful POCs as scalable batch and real-time applications in production. Key job responsibilities • Define and execute a research and development plan that enables data-driven marketing decisions and delivers inspiring customer experiences • Evaluate, evolve, and invent scientific techniques to effectively address customer needs and business problems • Establish and drive science prototyping best practices to ensure coherence and integrity of data feeding into production ML/AI solutions • Collaborate with colleagues across science and engineering disciplines for rapid prototyping at scale • Partner with engineering teams to solve complex technical problems, define system-level requirements, develop implementation plans, and guide the adaptation of techniques to meet production needs • Partner with product managers and stakeholders to define forward-looking product visions and prospective business use-cases • Drive and lead of culture of data-driven innovation within and outside across Amazon Ads Marketing organization • Influence organizational vision across Ads Marketing organization About the team The Marketing Decisions Science team provides AI/ML products to enable Amazon Ads Marketing to deliver relevant and compelling guidance, education, and inspiration to prospective and active advertisers across marketing channels. We own the product, technology, and deployment roadmap for AI/ML products across Amazon Ads Marketing. We analyze the needs, experiences, and behaviors of Amazon advertisers at petabytes scale, to deliver the right marketing communications to the right advertiser at the right time. Our products enable applications and synergies across Ads organization, spanning marketing, product, and sales use cases.
US, NY, New York
Are you looking to work at the forefront of Machine Learning and AI? Would you be excited to apply cutting edge Generative AI algorithms to solve real world problems with significant impact? The Generative AI Innovation Center at AWS is a new strategic team that helps AWS customers implement Generative AI solutions and realize transformational business opportunities. This is a team of strategists, data scientists, engineers, and solution architects working step-by-step with customers to build bespoke solutions that harness the power of generative AI. The team helps customers imagine and scope the use cases that will create the greatest value for their businesses, select and train and fine tune the right models, define paths to navigate technical or business challenges, develop proof-of-concepts, and make plans for launching solutions at scale. The GenAI Innovation Center team provides guidance on best practices for applying generative AI responsibly and cost efficiently. You will work directly with customers and innovate in a fast-paced organization that contributes to game-changing projects and technologies. You will design and run experiments, research new algorithms, and find new ways of optimizing risk, profitability, and customer experience. We’re looking for Data Scientists capable of using GenAI and other techniques to design, evangelize, and implement state-of-the-art solutions for never-before-solved problems. This position requires that the candidate selected be a US Citizen. Key job responsibilities As an Data Scientist, you will - Collaborate with AI/ML scientists and architects to Research, design, develop, and evaluate cutting-edge generative AI algorithms to address real-world challenges - Interact with customers directly to understand the business problem, help and aid them in implementation of generative AI solutions, deliver briefing and deep dive sessions to customers and guide customer on adoption patterns and paths to production - Create and deliver best practice recommendations, tutorials, blog posts, sample code, and presentations adapted to technical, business, and executive stakeholder - Provide customer and market feedback to Product and Engineering teams to help define product direction A day in the life About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, WA, Seattle
Device Economics is looking for a senior economist experienced in causal inference, machine learning, empirical industrial organization, and scaled systems to work on business problems to advance critical resource allocation and pricing decisions in the Amazon Devices org. Senior roles lead vision setting, methods innovation, and act as thought leaders to Devices finance and business executives. Output will be included in scaled systems to automate existing processes and to maximize business and customer objectives. Amazon Devices designs and builds Amazon first-party consumer electronics products to delight and engage customers. Amazon Devices represents a highly complex space with 100+ products across several product categories (e-readers [Kindle], tablets [Fire Tablets], smart speakers and audio assistants [Echo], wifi routers [eero], and video doorbells and cameras [Ring and Blink]), for sale both online and in offline retailers in several regions. The space becomes more complex with dynamic product offering with new product launches and new marketplace launches. The Device Economics team leads in analyzing these complex marketplace dynamics to enable science-driven decision making in the Devices org. Device Economics achieves this through scientific applications that provide deep understanding of customer preferences. Our team’s outputs inform product development decisions, investments in future product categories, and product pricing and promotion. We have achieved substantial impact on the Devices business, and will achieve more. Device Economics seeks an experienced economist adept in measuring customer preferences and behaviors with proven capacity to innovate, scale measurement, drive rigor, and mentor talent. The candidate will work with Amazon Devices science leadership to refine science roadmaps, models, and priorities for innovation and simplification, and advance adoption of insights to influence important resource allocation and prioritization decisions. Effective communication skills (verbal and written) are required to ensure success of this collaboration. The candidate must be passionate about advancing science for business and customer impact.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favorites Dawson’s Creek and IF; Prime member exclusive access to coverage of live sports including Thursday Night Football, WNBA, and NWSL, and acclaimed sports documentaries including Bye Bye Barry and Federer; and programming from partners such as Apple TV+, Max, Crunchyroll, and MGM+ via Prime Video add-on subscriptions, as well as more than 500 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Challengers and The Fall Guy, via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. For more info visit www.amazon.com/primevideo. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities As a Research Scientist at Prime Video, you will have end-to-end ownership of the product, related research and experimentation, applying advanced machine learning techniques in computer vision (CV), natural language processing (NLP), multimedia understanding and so on. You’ll work on diverse projects that enhance Prime Video’s recommendation systems, image/video understanding, and content personalization, driving impactful innovations for our global audience. Other responsibilities include: • Lead cutting-edge research in computer vision and natural language processing, applying it to video-centric media challenges. • Develop scalable machine learning models to enhance media asset generation, content discovery, and personalization. • Collaborate closely with engineering teams to integrate your models into production systems at scale, ensuring optimal performance and reliability. • Actively participate in publishing your research in leading conferences and journals. • Lead a team of skilled research scientists, you will shape the research strategy, create forward-looking roadmaps, and effectively communicate progress and insights to senior leadership • Stay up-to-date with the latest advancements in AI and machine learning to drive future research initiatives.
IL, Haifa
AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Are you an inventive, curious, and driven Applied Scientist with a strong background in AI and Deep Learning? Join Amazon’s AWS Multimodal generative AI science team and be a catalyst for groundbreaking advancements in Computer Vision, Generative AI, and foundational models. As part of the AWS Multimodal generative AI science team, you’ll lead innovative research projects, develop state-of-the-art algorithms, and pioneer solutions that will directly impact millions of Amazon customers. Leveraging Amazon’s vast computing power, you’ll work alongside a supportive and diverse group of top-tier scientists and engineers, contributing to products that redefine the industry. Key job responsibilities * Lead research initiatives in Multimodal generative AI, pushing the boundaries of model efficiency, accuracy, and scalability. * Design, implement, and evaluate deep learning models in a production environment. * Collaborate with cross-functional teams to transfer research outcomes into scalable AWS services. * Publish in top-tier conferences and journals, keeping Amazon at the forefront of innovation. * Mentor and guide other scientists and engineers, fostering a culture of scientific curiosity and excellence. About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture: Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
AU, NSW, Sydney
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. The Generative Artificial Intelligence (AI) Innovation Center team at AWS provides opportunities to innovate in a fast-paced organization that contributes to game-changing projects and technologies leveraging cutting-edge generative AI algorithms. As an Applied Scientist, you'll partner with technology and business teams to build solutions that surprise and delight our customers. We’re looking for Applied Scientists capable of using generative AI and other ML techniques to design, evangelize, and implement state-of-the-art solutions for never-before-solved problems. Key job responsibilities - Collaborate with scientists and engineers to research, design and develop cutting-edge generative AI algorithms to address real-world challenges - Work across customer engagement to understand what adoption patterns for generative AI are working and rapidly share them across teams and leadership - Interact with customers directly to understand the business problem, help and aid them in implementation of generative AI solutions, deliver briefing and deep dive sessions to customers and guide customer on adoption patterns and paths for generative AI - Create and deliver best practice recommendations, tutorials, blog posts, sample code, and presentations adapted to technical, business, and executive stakeholder - Provide customer and market feedback to Product and Engineering teams to help define product direction. A day in the life Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. What if I don’t meet all the requirements? That’s okay! We hire people who have a passion for learning and are curious. You will be supported in your career development here at AWS. You will have plenty of opportunities to build your technical, leadership, business and consulting skills. Your onboarding will set you up for success, including a combination of formal and informal training. You’ll also have a chance to gain AWS certifications and access mentorship programs. You will learn from and collaborate with some of the brightest technical minds in the industry today.
US, NY, New York
Interested in building something new? Join the Amazon Autos team on an exhilarating journey to redefine the vehicle shopping experience. This is an opportunity to be part of the ground floor team for one of Amazon's new business ventures. As a key member, you'll lead the science strategy and play a pivotal role in helping us achieve our mission. Our goal is to create innovative automotive discovery and shopping experiences on Amazon, providing customers with greater convenience and a wider selection. If you're enthusiastic about innovating and delivering exceptional shopping experiences to customers, thrive on new challenges, and excel at solving complex problems using top-notch ML models, LLM and GenAI techniques, then you're the perfect candidate for this role. Strong business acumen and interpersonal skills are a must, as you'll work closely with business owners to understand customer needs and design scalable solutions. Join us on this exhilarating journey and be part of redefining the vehicle shopping experience. Key job responsibilities As Senior Applied Scientist in Amazon Autos, you will: - Lead the roadmap and strategy for applying science to solve customer problems in the Amazon AutoStore domain. - Drive big picture innovations with clear roadmaps for intermediate delivery. - Determine which areas of research to invest in. - Effectively communicate complicated machine learnings concepts to multiple partners. - Identify when to leverage existing technology versus innovate a new technology. - Work closely with partners to identify problems from the customer's perspective. - Interface with business customers, gathering requirements and delivering science solutions. - Apply your skills in areas such as deep learning and reinforcement learning while building scalable solutions for business problems. - Produce and deliver models that help build best-in-class customer experiences and build systems that allow us to deploy these models to production with low latency and high throughput. - Utilize your Generative AI, time series and predictive modeling skills, and creative problem-solving skills to drive new projects from ideation to implementation. - Establish scalable, efficient, automated processes for large scale data analyses, model development, validation and implementation. We are looking for a Senior Applied Scientist who loves working with big data and is passionate about improving the customer shopping experience. A day in the life In this role, you will be part of a multidisciplinary team working on one of Amazon's newest business ventures. As a key member, you will collaborate closely with engineering, product, design, operations, and business development to bring innovative solutions to our customers. Your science expertise will be leveraged to research and deliver novel solutions to existing problems, explore emerging problem spaces, and create new knowledge. You will invent and apply state-of-the-art technologies, such as large language models, machine learning, natural language processing, and computer vision, to build next-generation solutions for Amazon. You'll publish papers, file patents, and work closely with engineers to bring your ideas to production. Additionally, you will mentor Applied Scientists and Software Development Engineers with an interest in machine learning. This is an opportunity to make a significant impact, working in partnership with teams across Amazon to create enormous benefits for our customers through cutting-edge products. About the team This is a critical role for a newly formed team with a vision to create innovative automotive discovery and shopping experiences on Amazon, providing customers better convenience and more selection. We’re collaborating with other experienced teams at Amazon to define the future of how customers research and shop for cars online.
US, WA, Seattle
Enterprise Engineering is seeking an exceptional Senior Applied Scientist to join our AppSense team, which is revolutionizing Software Asset Management at Amazon and beyond. As a key member of our applied science team, you will leverage cutting-edge machine learning, natural language processing, and data analytics techniques to solve complex challenges in software discovery, cost optimization, and intelligent decision-making. Your work will directly impact Amazon's ability to manage its vast software portfolio efficiently, driving significant cost savings and operational improvements. In this role, you will have the opportunity to invent and implement novel scientific approaches that address critical business problems at the product level. You will collaborate closely with product managers, engineers, and business stakeholders to translate scientific innovations into practical, scalable solutions that enhance AppSense's capabilities and deliver value to our customers. Key job responsibilities * Lead the design, implementation, and delivery of scientifically complex solutions for AppSense, focusing on areas such as automated software discovery, intelligent cost optimization, and predictive analytics * Develop and apply state-of-the-art machine learning models to improve software categorization, usage prediction, and anomaly detection * Create innovative natural language processing solutions for contract analysis, optimization, and automated report generation * Design and implement advanced recommendation systems for software stack optimization based on job roles and team compositions * Develop reinforcement learning algorithms for automated license management, including predictive maintenance to prevent unexpected expirations or overage charges * Develop AI-driven negotiation assistants and collaborative budgeting tools with ML-powered spend forecasting * Create sentiment analysis models to gauge software satisfaction from user feedback and support tickets About the team The AppSense team is at the forefront of transforming software asset management at Amazon. We're building a comprehensive platform that provides visibility, control, and optimization for Amazon's vast software portfolio. Our mission is to leverage cutting-edge technology to help businesses discover, manage, and optimize their software assets, driving significant cost savings and operational efficiencies. As part of the applied science team within AppSense, you'll work alongside talented scientists, engineers, and product managers who are passionate about solving complex problems at scale. We foster a culture of innovation, encouraging team members to push the boundaries of what's possible in software asset management. Your contributions will directly impact Amazon's bottom line and have the potential to shape the future of how organizations manage their software ecosystems.
US, WA, Seattle
** This position is open to all candidates in Palo Alto, CA, Seattle, WA, NYC and Arlington, VA ** Amazon Ads Response Prediction team is your choice, if you want to join a highly motivated, collaborative, and fun-loving team with a strong entrepreneurial spirit and bias for action. We are seeking an experienced and motivated Machine Learning Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, and high-scale machine-learning systems. Amazon Advertising operates at the intersection of eCommerce and advertising, and is investing heavily in building a world-class advertising business. We are defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products to improve both shopper and advertiser experience. With a broad mandate to experiment and innovate, we grow at an unprecedented rate with a seemingly endless range of new opportunities. We are looking for a talented Machine Learning Applied Scientist for our Amazon Ads Response Prediction team to grow the business. We are providing advanced real-time machine learning services to connect shoppers with right ads on all platforms and surfaces worldwide. Through the deep understanding of both shoppers and products, we help shoppers discover new products they love, be the most efficient way for advertisers to meet their customers, and helps Amazon continuously innovate on behalf of all customers. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling to optimize all aspects of Sponsored Products business About the team We are pioneers in applying advanced machine learning and generative AI algorithms in Sponsored Products business. We empower every customer with a customized discovery experiences from back-end optimization (such as customized response prediction models) to front-end CX innovation (such as widgets), to help shoppers feel understood and shop efficiently on and off Amazon.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the extreme. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.