Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley
Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley
Credit: Flavia Loreto

Artificial Intelligence—The revolution hasn’t happened yet

Michael I. Jordan, Amazon scholar and professor at the University of California, Berkeley, writes about the classical goals in human-imitative AI, and reflects on how in the current hubbub over the AI revolution it is easy to forget that these goals haven’t yet been achieved. This article is reprinted with permission from the Harvard Data Science Review, where it first appeared.

Artificial Intelligence (AI) is the mantra of the current era. The phrase is intoned by technologists, academicians, journalists, and venture capitalists alike. As with many phrases that cross over from technical academic fields into general circulation, there is significant misunderstanding accompanying use of the phrase. However, this is not the classical case of the public not understanding the scientists—here the scientists are often as befuddled as the public. The idea that our era is somehow seeing the emergence of an intelligence in silicon that rivals our own entertains all of us, enthralling us and frightening us in equal measure. And, unfortunately, it distracts us.

There is a different narrative that one can tell about the current era. Consider the following story, which involves humans, computers, data, and life-or-death decisions, but where the focus is something other than intelligence-in-silicon fantasies. When my spouse was pregnant 14 years ago, we had an ultrasound. There was a geneticist in the room, and she pointed out some white spots around the heart of the fetus. “Those are markers for Down syndrome,” she noted, “and your risk has now gone up to one in 20.” She let us know that we could learn whether the fetus in fact had the genetic modification underlying Down syndrome via an amniocentesis, but amniocentesis was risky—the chance of killing the fetus during the procedure was roughly one in 300. Being a statistician, I was determined to find out where these numbers were coming from. In my research, I discovered that a statistical analysis had been done a decade previously in the UK in which these white spots, which reflect calcium buildup, were indeed established as a predictor of Down syndrome. I also noticed that the imaging machine used in our test had a few hundred more pixels per square inch than the machine used in the UK study. I returned to tell the geneticist that I believed that the white spots were likely false positives, literal white noise.

She said, “Ah, that explains why we started seeing an uptick in Down syndrome diagnoses a few years ago. That’s when the new machine arrived.”

We didn’t do the amniocentesis, and my wife delivered a healthy girl a few months later, but the episode troubled me, particularly after a back-of-the-envelope calculation convinced me that many thousands of people had gotten that diagnosis that same day worldwide, that many of them had opted for amniocentesis, and that a number of babies had died needlessly. The problem that this episode revealed wasn’t about my individual medical care; it was about a medical system that measured variables and outcomes in various places and times, conducted statistical analyses, and made use of the results in other situations. The problem had to do not just with data analysis per se, but with what database researchers call provenance—broadly, where did data arise, what inferences were drawn from the data, and how relevant are those inferences to the present situation? While a trained human might be able to work all of this out on a case-by-case basis, the issue was that of designing a planetary-scale medical system that could do this without the need for such detailed human oversight.

I’m also a computer scientist, and it occurred to me that the principles needed to build planetary-scale inference-and-decision-making systems of this kind, blending computer science with statistics, and considering human utilities, were nowhere to be found in my education. It occurred to me that the development of such principles—which will be needed not only in the medical domain but also in domains such as commerce, transportation, and education—were at least as important as those of building AI systems that can dazzle us with their game-playing or sensorimotor skills.

Whether or not we come to understand ‘intelligence’ any time soon, we do have a major challenge on our hands in bringing together computers and humans in ways that enhance human life. While some view this challenge as subservient to the creation of artificial intelligence, another more prosaic, but no less reverent, viewpoint is that it is the creation of a new branch of engineering. Much like civil engineering and chemical engineering in decades past, this new discipline aims to corral the power of a few key ideas, bringing new resources and capabilities to people, and to do so safely. Whereas civil engineering and chemical engineering built upon physics and chemistry, this new engineering discipline will build on ideas that the preceding century gave substance to, such as information, algorithm, data, uncertainty, computing, inference, and optimization. Moreover, since much of the focus of the new discipline will be on data from and about humans, its development will require perspectives from the social sciences and humanities.

While the building blocks are in place, the principles for putting these blocks together are not, and so the blocks are currently being put together in ad-hoc ways. Thus, just as humans built buildings and bridges before there was civil engineering, humans are proceeding with the building of societal-scale, inference-and-decision-making systems that involve machines, humans, and the environment. Just as early buildings and bridges sometimes fell to the ground—in unforeseen ways and with tragic consequences—many of our early societal-scale inference-and-decision-making systems are already exposing serious conceptual flaws.

Unfortunately, we are not very good at anticipating what the next emerging serious flaw will be. What we’re missing is an engineering discipline with principles of analysis and design.

The current public dialog about these issues too often uses the term AI as an intellectual wildcard, one that makes it difficult to reason about the scope and consequences of emerging technology. Let us consider more carefully what AI has been used to refer to, both recently and historically.

Most of what is labeled AI today, particularly in the public sphere, is actually machine learning (ML), a term in use for the past several decades. ML is an algorithmic field that blends ideas from statistics, computer science and many other disciplines (see below) to design algorithms that process data, make predictions, and help make decisions. In terms of impact on the real world, ML is the real thing, and not just recently. Indeed, that ML would grow into massive industrial relevance was already clear in the early 1990s, and by the turn of the century forward-looking companies such as Amazon were already using ML throughout their business, solving mission-critical, back-end problems in fraud detection and supply-chain prediction, and building innovative consumer-facing services such as recommendation systems. As datasets and computing resources grew rapidly over the ensuing two decades, it became clear that ML would soon power not only Amazon but essentially any company in which decisions could be tied to large-scale data. New business models would emerge. The phrase ‘data science’ emerged to refer to this phenomenon, reflecting both the need of ML algorithms experts to partner with database and distributed-systems experts to build scalable, robust ML systems, as well as reflecting the larger social and environmental scope of the resulting systems.This confluence of ideas and technology trends has been rebranded as ‘AI’ over the past few years. This rebranding deserves some scrutiny.

Historically, the phrase “artificial intelligence” was coined in the late 1950s to refer to the heady aspiration of realizing in software and hardware an entity possessing human-level intelligence. I will use the phrase “human-imitative AI” to refer to this aspiration, emphasizing the notion that the artificially intelligent entity should seem to be one of us, if not physically then at least mentally (whatever that might mean). This was largely an academic enterprise. While related academic fields such as operations research, statistics, pattern recognition, information theory, and control theory already existed, and often took inspiration from human or animal behavior, these fields were arguably focused on low-level signals and decisions. The ability of, say, a squirrel to perceive the three-dimensional structure of the forest it lives in, and to leap among its branches, was inspirational to these fields. AI was meant to focus on something different: the high-level or cognitive capability of humans to reason and to think. Sixty years later, however, high-level reasoning and thought remain elusive. The developments now being called AI arose mostly in the engineering fields associated with low-level pattern recognition and movement control, as well as in the field of statistics, the discipline focused on finding patterns in data and on making well-founded predictions, tests of hypotheses, and decisions.

Indeed, the famous backpropagation algorithm that David Rumelhart rediscovered in the early 1980s, and which is now considered at the core of the so-called “AI revolution,” first arose in the field of control theory in the 1950s and 1960s. One of its early applications was to optimize the thrusts of the Apollo spaceships as they headed towards the moon.

Since the 1960s, much progress has been made, but it has arguably not come about from the pursuit of human-imitative AI. Rather, as in the case of the Apollo spaceships, these ideas have often hidden behind the scenes, the handiwork of researchers focused on specific engineering challenges. Although not visible to the general public, research and systems-building in areas such as document retrieval, text classification, fraud detection, recommendation systems, personalized search, social network analysis, planning, diagnostics, and A/B testing have been a major success—these advances have powered companies such as Google, Netflix, Facebook, and Amazon.

One could simply refer to all of this as AI, and indeed that is what appears to have happened. Such labeling may come as a surprise to optimization or statistics researchers, who find themselves suddenly called AI researchers, but labels aside, the bigger problem is that the use of this single, ill-defined acronym prevents a clear understanding of the range of intellectual and commercial issues at play.

The past two decades have seen major progress—in industry and academia—in a complementary aspiration to human-imitative AI that is often referred to as “Intelligence Augmentation” (IA). Here computation and data are used to create services that augment human intelligence and creativity. A search engine can be viewed as an example of IA, as it augments human memory and factual knowledge, as can natural language translation, which augments the ability of a human to communicate. Computer-based generation of sounds and images serves as a palette and creativity enhancer for artists. While services of this kind could conceivably involve high-level reasoning and thought, currently they don’t; they mostly perform various kinds of string-matching and numerical operations that capture patterns that humans can make use of.

Hoping that the reader will tolerate one last acronym, let us conceive broadly of a discipline of “Intelligent Infrastructure” (II), whereby a web of computation, data, and physical entities exists that makes human environments more supportive, interesting, and safe. Such infrastructure is beginning to make its appearance in domains such as transportation, medicine, commerce, and finance, with implications for individual humans and societies. This emergence sometimes arises in conversations about an Internet of Things, but that effort generally refers to the mere problem of getting ‘things’ onto the Internet, not to the far grander set of challenges associated with building systems that analyze those data streams to discover facts about the world and permit ‘things’ to interact with humans at a far higher level of abstraction than mere bits.

For example, returning to my personal anecdote, we might imagine living our lives in a societal-scale medical system that sets up data flows and data-analysis flows between doctors and devices positioned in and around human bodies, thereby able to aid human intelligence in making diagnoses and providing care. The system would incorporate information from cells in the body, DNA, blood tests, environment, population genetics, and the vast scientific literature on drugs and treatments. It would not just focus on a single patient and a doctor, but on relationships among all humans, just as current medical testing allows experiments done on one set of humans (or animals) to be brought to bear in the care of other humans. It would help maintain notions of relevance, provenance, and reliability, in the way that the current banking system focuses on such challenges in the domain of finance and payment. While one can foresee many problems arising in such a system—privacy issues, liability issues, security issues, etc.—these concerns should be viewed as challenges, not show-stoppers.

We now come to a critical issue: is working on classical human-imitative AI the best or only way to focus on these larger challenges? Some of the most heralded recent success stories of ML have in fact been in areas associated with human-imitative AI—areas such as computer vision, speech recognition, game-playing, and robotics. Perhaps we should simply await further progress in domains such as these. There are two points to make here. First, although one would not know it from reading the newspapers, success in human-imitative AI has in fact been limited; we are very far from realizing human-imitative AI aspirations. The thrill (and fear) of making even limited progress on human-imitative AI gives rise to levels of over-exuberance and media attention that is not present in other areas of engineering.

Second, and more importantly, success in these domains is neither sufficient nor necessary to solve important IA and II problems. On the sufficiency side, consider self-driving cars. For such technology to be realized, a range of engineering problems will need to be solved that may have little relationship to human competencies (or human lack-of-competencies). The overall transportation system (an II system) will likely more closely resemble the current air-traffic control system than the current collection of loosely coupled, forward-facing, inattentive human drivers. It will be vastly more complex than the current air-traffic control system, specifically in its use of massive amounts of data and adaptive statistical modeling to inform fine-grained decisions. Those challenges need to be in the forefront versus a potentially distracting focus on human-imitative AI.

As for the necessity argument, some say that the human-imitative AI aspiration subsumes IA and II aspirations, because a human-imitative AI system would not only be able to solve the classical problems of AI (e.g., as embodied in the Turing test), but it would also be our best bet for solving IA and II problems. Such an argument has little historical precedent. Did civil engineering develop by envisaging the creation of an artificial carpenter or bricklayer? Should chemical engineering have been framed in terms of creating an artificial chemist? Even more polemically: if our goal was to build chemical factories, should we have first created an artificial chemist who would have then worked out how to build a chemical factory?

A related argument is that human intelligence is the only kind of intelligence we know, thus we should aim to mimic it as a first step. However, humans are in fact not very good at some kinds of reasoning—we have our lapses, biases, and limitations. Moreover, critically, we did not evolve to perform the kinds of large-scale decision-making that modern II systems must face, nor to cope with the kinds of uncertainty that arise in II contexts. One could argue that an AI system would not only imitate human intelligence, but also correct it, and would also scale to arbitrarily large problems. Of course, we are now in the realm of science fiction—such speculative arguments, while entertaining in the setting of fiction, should not be our principal strategy going forward in the face of the critical IA and II problems that are beginning to emerge. We need to solve IA and II problems on their own merits, not as a mere corollary to a human-imitative AI agenda.

It is not hard to pinpoint algorithmic and infrastructure challenges in II systems that are not central themes in human-imitative AI research. II systems require the ability to manage distributed repositories of knowledge that are rapidly changing and are likely to be globally incoherent. Such systems must cope with cloud-edge interactions in making timely, distributed decisions, and they must deal with long-tail phenomena where there is lots of data on some individuals and little data on most individuals. They must address the difficulties of sharing data across administrative and competitive boundaries. Finally, and of particular importance, II systems must bring economic ideas such as incentives and pricing into the realm of the statistical and computational infrastructures that link humans to each other and to valued goods. Such II systems can be viewed as not merely providing a service, but as creating markets. There are domains such as music, literature, and journalism that are crying out for the emergence of such markets, where data analysis links producers and consumers. And this must all be done within the context of evolving societal, ethical, and legal norms.

Of course, classical human-imitative AI problems remain of great interest as well. However, the current focus on doing AI research via the gathering of data, the deployment of deep learning infrastructure, and the demonstration of systems that mimic certain narrowly defined human skills—with little in the way of emerging explanatory principles—tends to deflect attention from major open problems in classical AI. These problems include the need to bring meaning and reasoning into systems that perform natural language processing, the need to infer and represent causality, the need to develop computationally tractable representations of uncertainty and the need to develop systems that formulate and pursue long-term goals. These are classical goals in human-imitative AI, but in the current hubbub over the AI revolution it is easy to forget that they are not yet solved.

IA will also remain quite essential, because for the foreseeable future, computers will not be able to match humans in their ability to reason abstractly about real-world situations. We will need well-thought-out interactions of humans and computers to solve our most pressing problems. And we will want computers to trigger new levels of human creativity, not replace human creativity (whatever that might mean).

It was John McCarthy (while a professor at Dartmouth, and soon to take a position at MIT) who coined the term AI, apparently to distinguish his budding research agenda from that of Norbert Wiener (then an older professor at MIT). Wiener had coined “cybernetics” to refer to his own vision of intelligent systems—a vision that was closely tied to operations research, statistics, pattern recognition, information theory, and control theory. McCarthy, on the other hand, emphasized the ties to logic. In an interesting reversal, it is Wiener’s intellectual agenda that has come to dominate in the current era, under the banner of McCarthy’s terminology. (This state of affairs is surely, however, only temporary; the pendulum swings more in AI than in most fields.)

Beyond the historical perspectives of McCarthy and Wiener, we need to realize that the current public dialog on AI—which focuses on narrow subsets of both industry and of academia—risks blinding us to the challenges and opportunities that are presented by the full scope of AI, IA, and II.

This scope is less about the realization of science-fiction dreams or superhuman nightmares, and more about the need for humans to understand and shape technology as it becomes ever more present and influential in their daily lives. Moreover, in this understanding and shaping, there is a need for a diverse set of voices from all walks of life, not merely a dialog among the technologically attuned. Focusing narrowly on human-imitative AI prevents an appropriately wide range of voices from being heard.

While industry will drive many developments, academia will also play an essential role, not only in providing some of the most innovative technical ideas, but also in bringing researchers from the computational and statistical disciplines together with researchers from other disciplines whose contributions and perspectives are sorely needed—notably the social sciences, the cognitive sciences, and the humanities.

On the other hand, while the humanities and the sciences are essential as we go forward, we should also not pretend that we are talking about something other than an engineering effort of unprecedented scale and scope; society is aiming to build new kinds of artifacts. These artifacts should be built to work as claimed. We do not want to build systems that help us with medical treatments, transportation options, and commercial opportunities only to find out after the fact that these systems don’t really work, that they make errors that take their toll in terms of human lives and happiness. In this regard, as I have emphasized, there is an engineering discipline yet to emerge for the data- and learning-focused fields. As exciting as these latter fields appear to be, they cannot yet be viewed as constituting an engineering discipline.

We should embrace the fact that we are witnessing the creation of a new branch of engineering. The term engineering has connotations—in academia and beyond—of cold, affectless machinery, and of loss of control for humans, but an engineering discipline can be what we want it to be. In the current era, we have a real opportunity to conceive of something historically new: a human-centric engineering discipline. I will resist giving this emerging discipline a name, but if the acronym AI continues to serve as placeholder nomenclature going forward, let’s be aware of the very real limitations of this placeholder. Let’s broaden our scope, tone down the hype, and recognize the serious challenges ahead.

Research areas

Related content

US, MA, Boston
We are looking for researchers who aim to build super-intelligent AI systems that leverage proof assistants to guide learning and reasoning. Our neuro-symbolic AI technology is applied across a wide range of science and engineering domains within Amazon, and you will join the team at the forefront of this research. As an Applied Scientist, you will play a pivotal role in shaping the definition, vision, and development of product features from beginning to end. You will: - Define and implement new neuro-symbolic applications that employ scalable and efficient approaches to solve complex problems. - Work in an agile, startup-like development environment, where you are always working on the most important stuff. - Deliver high-quality scientific artifacts. About the team We work closely with academia. Our team includes an Amazon Scholar in mathematics, and we maintain active research collaborations with faculty at leading CS departments (MIT, Berkeley, CMU).
IN, KA, Bengaluru
RBS (Retail Business Services) Tech team works towards enhancing the customer experience (CX) and their trust in product data by providing technologies to find and fix Amazon CX defects at scale. Our platforms help in improving the CX in all phases of customer journey, including selection, discoverability & fulfilment, buying experience and post-buying experience (product quality and customer returns). The team also develops GenAI platforms for automation of Amazon Stores Operations. As a Sciences team in RBS Tech, we focus on foundational ML research and develop scalable state-of-the-art ML solutions to solve the problems covering customer experience (CX) and Selling partner experience (SPX). We work to solve problems related to multi-modal understanding (text and images), task automation through multi-modal LLM Agents, supervised and unsupervised techniques, multi-task learning, multi-label classification, aspect and topic extraction for Customer Anecdote Mining, image and text similarity and retrieval using NLP and Computer Vision for product groupings and identifying duplicate listings in product search results. Key job responsibilities As an Applied Scientist, you will be responsible to design and deploy scalable GenAI, NLP and Computer Vision solutions that will impact the content visible to millions of customer and solve key customer experience issues. You will develop novel LLM, deep learning and statistical techniques for task automation, text processing, image processing, pattern recognition, and anomaly detection problems. You will define the research and experiments strategy with an iterative execution approach to develop AI/ML models and progressively improve the results over time. You will partner with business and engineering teams to identify and solve large and significantly complex problems that require scientific innovation. You will help the team leverage your expertise, by coaching and mentoring. You will contribute to the professional development of colleagues, improving their technical knowledge and the engineering practices. You will independently as well as guide team to file for patents and/or publish research work where opportunities arise. The RBS org deals with problems that are directly related to the selling partners and end customers and the ML team drives resolution to organization level problems. Therefore, the Applied Scientist role will impact the large product strategy, identifies new business opportunities and provides strategic direction which is very exciting.
US, NJ, Newark
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE We are seeking a data scientist builder to join the Audible economics team. Our group of economists, data scientists, and analysts tackles a wide range of questions, including pricing, experimentation science, data-driven product strategy/optimizations, internal productivity/incentives, audience science, and impact/ROI measurement. The ideal candidate will enjoy wearing many hats, possess an economist's mindset and a strong ability to effectively translate business questions into tractable quantitative frameworks, and excel at leveraging AI to build and scale robust, interpretable, and production-ready models/systems/tools. We're looking for someone who automates the repetitive, builds tools that force-multiply the team's output/influence, and treats AI as a core part of their workflow - not a side project. If you are passionate about leveraging data to shape the future of digital media, we encourage you to apply and be a part of our dynamic team. As a Data Scientist, you will... - Collaborate with economists, analysts, and other data scientists to build and scale econometric/ML models and quantitative tools - owning end-to-end scoping, data pipelining, feature engineering, model development/refinement, production-grade deployment, impact measurement, and adoption - Research and evaluate emerging tools and techniques (AI-driven and otherwise), and identify novel data sources to leverage in quantitative work – both from within Audible/Amazon and from 3P sources - Collaborate closely with Product, Content, and Marketing partners to drive broad impact and ensure that solutions are integrated into cross-functional workflows and executive decision-making - Represent the team in a range of settings - from reviews with senior Amazon scientists to reviews with senior Audible/Amazon business leaders - Mentor junior scientists and raise the bar for a new generation of scalable, AI-enabled science/analytical work, both within Audible and across the broader Amazon community ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home. Key job responsibilities
IN, KA, Bengaluru
Are you passionate about giving customers the richest, most inspiring experience in their shopping journey? Do you like to dive deep to understand how customer-centric solutions drive measurable results? Do you enjoy working closely with the business and software engineers to design rigorous experiments, build the data infrastructure behind them, and translate results into decisions? You are in the right place! Come join our Prime & Marketing Analytics and Science (PRIMAS) team, where your work will directly impact millions of customers. The EU Marketing & Prime organization is looking for a Data Scientist to join the PRIMAS team. This role sits at the intersection of applied statistics and large-scale analytics — you'll design experiments and causal models, and also own the data pipelines, metrics, and reporting infrastructure that make those results usable across the business. The PRIMAS team provides a comprehensive understanding of customer segments, affinities, and lifetime value. We use data science tools and advanced statistical techniques to study customer purchase and engagement behaviors, and generate actionable insights on where, when, and how we deliver products and programs to customers. We help increase customer engagement, sales, and marketing efficiency, and our systems are built entirely in-house on automated large-scale analytics infrastructure. You will design, launch, and measure experiments across marketing channels (SEM/SEO, Affiliates, Display, Social, Mobile, Email, Onsite, etc.), engagement products, and customer segments. You will improve our understanding of customer behavior, run rigorous power and minimum detectable effect (MDE) analyses to size experiments correctly, and build the causal and conversion models that value and target our marketing — then build the pipelines and dashboards that keep those signals flowing reliably to stakeholders and downstream systems. You will work at the forefront of consumer analytics, tackling some of the hardest measurement problems in the industry alongside strong scientists, statisticians, and software engineers. Key job responsibilities 1. Design and implement scalable, statistically rigorous experiments (A/B, geo, holdout, quasi-experiments) to measure marketing incrementality across channels. 2. Perform power analysis and minimum detectable effect (MDE) calculations to determine experiment sample sizes, durations, and design trade-offs before launch. 3. Build causal and treatment-effect models that produce conversion and valuation signals consumed by downstream bidding and budgeting systems. 4. Building the ETL, metric definitions, and datasets that make results scalable, extensible, and repeatable rather than one-off analyses. 5. Develop measurement frameworks that quantify the true, platform-independent contribution of marketing over time, and build the dashboards and reporting that keep those metrics visible to the business. 6. Apply statistical, mathematical, and machine learning techniques to solve ambiguous business problems where the right approach isn't obvious. 7. Analyze experiment results for validity — inspecting distributions, checking for sample ratio mismatch, exploring covariate balance, and tracking down the source of anomalies. 8. Communicate experiment design, results, and trade-offs clearly to business and leadership audiences, including inputs into business reviews, and influence decisions and technical direction across teams. 9. Establish scalable, repeatable processes and best practices for experiment design, data modeling, and analysis.
US, WA, Seattle
We are looking for an Applied Scientist II to build the AI behind Auto Optimization: agentic systems that automatically optimize advertisers' campaigns on their behalf. Guided by an advertiser's standing instructions, these agents observe how a campaign is performing, reason about what to change, and act on it continuously as conditions in the marketplace shift. Optimizing a campaign well is a collection of decisions. It means working across every control an advertiser has at once: the keywords and products they target, the bids they set, the budgets they allocate, and where their ads appear, all aligned with the preferences of the advertiser. These choices are connected, since a change to targeting changes the right bid, and a change in bids changes how budget should be spent. You will build agents that make these decisions together rather than one lever at a time, and that adapt across many different campaign types and advertiser goals, from growing sales on established products to reaching new customers and launching new ones. Working backwards from the needs of millions of advertisers, you will solve ambiguous problems, invent new methods, and deliver them into a live product that manages real campaigns. You will stay deeply hands-on with the hardest technical problems, collaborate with product and engineering partners on approach, and help raise the quality of the team's science. Key job responsibilities - Build agentic systems that automatically optimize campaigns on an advertiser's behalf, working holistically across every control they have (targeting, bids, budgets, and placements) rather than one lever at a time, and generalizing across many campaign types and advertiser goals, from scaling a proven product to reaching new customers and launching something new. - Encode the dynamics of the auction and marketplace into how the agent reasons, balancing advertiser return, shopper experience, and marketplace health. - Turn raw signal into intelligence by defining and curating the datasets that train and evaluate these agents, from campaign and marketplace data to auction and bid/budget signals, impressions, clicks, conversions, and search-term performance. - Push the frontier of agent design, building the core of the agent itself: planning, tool use (for example, auction simulation, ML models, and optimization routines), and long-horizon reasoning across decisions that interact, and writing the production-quality, critical-path code that carries it from prototype to launch. - Set the bar for trust by developing the evaluation and safety methods that make it trustworthy to let an agent act on live campaigns and real budgets. - Grow with a team that grows the field: contribute to our scientific agenda, learn alongside strong scientists and engineers, and share your work with the broader community. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This team within Sponsored Products and Brands is focused on guiding and supporting millions of advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon's retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as autonomously managing campaigns based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities, from high-level product guidance down to granular keyword recommendations, and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.
US, NY, New York
We are seeking a Human-Robot Interaction (HRI) Research Scientist to develop cutting-edge interactions that make robots feel alive, personal, and fun. In this role, you will focus on verbal and non-verbal conversational systems, social dynamics, memory, and long-term relationship formation between robots, their environments, and the people they interact with. Your contributions will be essential in advancing robotics by enabling expressive, socially intelligent, and trustworthy interactions between robots and humans.
US, MA, North Reading
Amazon Robotics is transforming warehouse automation through edge AI and machine learning applied to real-world robotics challenges. We're seeking a Research Scientist to advance our mobile manipulation capabilities by developing novel learning-based approaches that enable robots to navigate and manipulate objects in dynamic fulfillment environments. This role offers the opportunity to conduct original research and translate state-of-the-art findings into production systems operating at Amazon's unprecedented scale. Key job responsibilities Research and Algorithm Development: Formulate novel research problems in robot learning and manipulation, design new model architectures, validate hypotheses through rigorous experimentation, and advance the state of the art in learning-based robotics. Data Strategy and Pipeline Design: Define data requirements for research initiatives, design scalable collection and curation strategies, establish governance and provenance standards, and build reusable pipelines ensuring data quality and reproducibility. Experimentation and Scientific Validation: Design and execute experiments in simulation and real-world embodiments, develop evaluation methodologies and benchmarks, perform ablation studies and statistical analyses, and iterate systematically to advance model performance. Prototyping and Research Infrastructure: Develop clean, well-documented research codebases, build experimentation frameworks and evaluation tooling, contribute to shared training infrastructure, and implement interfaces for broader robotics integration. Scientific Leadership and Publication: Drive an independent research agenda aligned with team objectives, publish at top-tier venues (e.g., RSS, CoRL, ICRA, NeurIPS), identify research gaps through literature reviews, and present findings via technical reports and talks. Cross-Functional Collaboration: Partner with scientists, engineers, and leaders across teams to translate research into deployable solutions, mentor junior researchers, contribute to the team's scientific culture, and support integration with robotics hardware teams. A day in the life If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! About the team Are you inspired by invention? Is problem solving through teamwork in your DNA? Do you like the idea of seeing how your work impacts the bigger picture? Answer yes to any of these and you’ll fit right in here at Amazon Robotics. We are a smart, collaborative team of enthusiastic doers that work passionately to apply innovative advances in robotics and software to solve real-world challenges that will transform our customers’ experiences in ways we can’t even image yet. We invent new improvements every day. We are Amazon Robotics and we will give you the tools and support you need to invent with us in ways that are rewarding, fulfilling and fun!
US, NY, New York
Want to work on building a Amazon Ads billion dollar business, innovate on a new product, and have a positive impact on millions of views while working with industry-leading technologies? We're growing a team to support the Sponsored Ads business that powers the advertising experience for millions of viewers and advertisers daily. Amazon is investing heavily in building a world-class advertising business and developing a collection of self-service performance advertising products that drive discovery and sales. We deliver billions of ad impressions and millions of clicks daily and are constantly challenging ourselves to create world-class products and an unparalleled shopping experience for our hundreds of millions of customers worldwide. Key job responsibilities We are building the next-gen smart ads campaign. At its core is an Intelligence Flywheel — an architecture where every component's output is designed to train models that improve every other component. The Model Layer that is meant to power every capability currently has no dedicated science ownership. As the Senior Applied Scientist on this team, you own the science that makes the flywheel turn. You will turn static, threshold-based logic into self-improving, closed-loop intelligence, and define the decision policies that let the system act autonomously with advertiser trust. Concretely, you will: * Build predictive issue-detection models that identify under-delivery, over-delivery, and performance degradation from campaign signals before they materially impact advertisers. * Design the intervention-selection policy — which autonomous action to take — framed as a contextual bandit: choose, observe, update. Engineers implement action execution; you define the policy that selects actions. * Establish causal attribution for autonomous optimization, separating the effect of our interventions from organic performance change, so improvements can be attributed and advertiser trust in autonomy can be earned. * Integrate and adapt cross-model signals. Combine creative-quality, product-relevance, and budget signals into a unified advertiser-intelligence picture, and adapt general-purpose partner models to our product reality via fine-tuning, re-ranking, or thin adaptation layers. * Close recommendation and grading feedback loops — define reward schemas for accept/reject and performance-vs-baseline signals, correlate creative-quality scores with real campaign outcomes, and feed empirical findings back to both our product and partner science teams. You will work backwards from ambiguous business problems, set the science roadmap for the Model Layer, and partner closely with the team's software engineers — who own the services, pipelines, and execution infrastructure — so that model artifacts you produce are deployed and served in production. This is a high-leverage, high-autonomy role: your outputs are consumed by multiple engineering workstreams at once, and you set the abstractions the team builds on. About the team We are focused on goal-oriented, AI powered workflows that help advertisers achieve their marketing objectives. We collect campaign goals, surface relevant data at key decision points, and provide reporting that validates decision-making. Our product suite guides advertisers in building campaigns with optimal targeting, creative formats, inventory, and bid models that are highly likely to hit their goals — reducing the need for manual intervention.
US, WA, Seattle
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to ensure uniqueness and consistency of product identity and to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product relevant information at unprecedented scale with Frontier Models and Agents. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity ranging from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Enriching product information requires sophisticated models that reason across text, images, and structured data, all while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Catalog System Services Science team is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities - Formulate novel research problems at the intersection of GenAI, multimodal learning, and large-scale information retrieval. In essence, translating ambiguous business challenges into tractable scientific frameworks - Design and implement leading models leveraging frontier models, and agentic architectures to enrich catalog information at billion-product scale - Pioneer explainable AI methodologies that balance model performance with scalability requirements for production systems impacting millions of daily customer decisions - Own end-to-end ML pipelines from research ideation to production deployment, processing petabytes of multimodal data with rigorous evaluation frameworks - Represent the team in the broader science community - publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research
IN, HR, Gurugram
Building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. Key job responsibilities 1. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 2. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. 3. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 4 Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 5. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing.