A gentle introduction to automated reasoning

Meet Amazon Science’s newest research area.

This week, Amazon Science added automated reasoning to its list of research areas. We made this change because of the impact that automated reasoning is having here at Amazon. For example, Amazon Web Services’ customers now have direct access to automated-reasoning-based features such as IAM Access Analyzer, S3 Block Public Access, or VPC Reachability Analyzer. We also see Amazon development teams integrating automated-reasoning tools into their development processes, raising the bar on the security, durability, availability, and quality of our products.

The goal of this article is to provide a gentle introduction to automated reasoning for the industry professional who knows nothing about the area but is curious to learn more. All you will need to make sense of this article is to be able to read a few small C and Python code fragments. I will refer to a few specialist concepts along the way, but only with the goal of introducing them in an informal manner. I close with links to some of our favorite publicly available tools, videos, books, and articles for those looking to go more in-depth.

Let’s start with a simple example. Consider the following C function:

bool f(unsigned int x, unsigned int y) {
   return (x+y == y+x);
}

Take a few moments to answer the question “Could f ever return false?” This is not a trick question: I’ve purposefully used a simple example to make a point.

To check the answer with exhaustive testing, we could try executing the following doubly nested test loop, which calls f on all possible pairs of values of the type unsigned int:

#include<stdio.h>
#include<stdbool.h>
#include<limits.h>

bool f(unsigned int x, unsigned int y) {
   return (x+y == y+x);
}

void main() {
   for (unsigned int x=0;1;x++) {
      for (unsigned int y=0;1;y++) {
         if (!f(x,y)) printf("Error!\n");
         if (y==UINT_MAX) break;
      }
      if (x==UINT_MAX) break;
   }
}

Unfortunately, even on modern hardware, this doubly nested loop will run for a very long time. I compiled it and ran it on a 2.6 GHz Intel processor for over 48 hours before giving up.

Why does testing take so long? Because UINT_MAX is typically 4,294,967,295, there are 18,446,744,065,119,617,025 separate f calls to consider. On my 2.6 GHz machine, the compiled test loop called f approximately 430 million times a second. But to test all 18 quintillion cases at this performance, we would need over 1,360 years.

When we show the above code to industry professionals, they almost immediately work out that f can't return false as long as the underlying compiler/interpreter and hardware are correct. How do they do that? They reason about it. They remember from their school days that x + y can be rewritten as y + x and conclude that f always returns true.

Re:Invent 2021 keynote address by Peter DeSantis, senior vice president for utility computing at Amazon Web Services
Skip to 15:49 for a discussion of Amazon Web Services' work on automated reasoning.

An automated reasoning tool does this work for us: it attempts to answer questions about a program (or a logic formula) by using known techniques from mathematics. In this case, the tool would use algebra to deduce that x + y == y + x can be replaced with the simple expression true.

Automated-reasoning tools can be incredibly fast, even when the domains are infinite (e.g., unbounded mathematical integers rather than finite C ints). Unfortunately, the tools may answer “Don’t know” in some instances. We'll see a famous example of that below.

The science of automated reasoning is essentially focused on driving the frequency of these “Don’t know” answers down as far as possible: the less often the tools report "Don't know" (or time out while trying), the more useful they are.

Today’s tools are able to give answers for programs and queries where yesterday’s tools could not. Tomorrow’s tools will be even more powerful. We are seeing rapid progress in this field, which is why at Amazon, we are increasingly getting so much value from it. In fact, we see automated reasoning forming its own Amazon-style virtuous cycle, where more input problems to our tools drive improvements to the tools, which encourages more use of the tools.

A slightly more complex example. Now that we know the rough outlines of what automated reasoning is, the next small example gives a slightly more realistic taste of the sort of complexity that the tools are managing for us.

void g(int x, int y) {
   if (y > 0)
      while (x > y)
         x = x - y;
}

Or, alternatively, consider a similar Python program over unbounded integers:

def g(x, y):
   assert isinstance(x, int) and isinstance(y, int)
   if y > 0:
      while x > y:
         x = x - y

Try to answer this question: “Does g always eventually return control back to its caller?”

When we show this program to industry professionals, they usually figure out the right answer quickly. A few, especially those who are aware of results in theoretical computer science, sometimes mistakenly think that we can't answer this question, with the rationale “This is an example of the halting problem, which has been proved insoluble”. In fact, we can reason about the halting behavior for specific programs, including this one. We’ll talk more about that later.

Here’s the reasoning that most industry professionals use when looking at this problem:

  1. In the case where y is not positive, execution jumps to the end of the function g. That’s the easy case.
  2. If, in every iteration of the loop, the value of the variable x decreases, then eventually, the loop condition x > y will fail, and the end of g will be reached.
  3. The value of x always decreases only if y is always positive, because only then does the update to x (i.e., x = x - y) decrease x. But y’s positivity is established by the conditional expression, so x always decreases.

The experienced programmer will usually worry about underflow in the x = x - y command of the C program but will then notice that x > y before the update to x and thus cannot underflow.

If you carried out the three steps above yourself, you now have a very intuitive view of the type of thinking an automated-reasoning tool is performing on our behalf when reasoning about a computer program. There are many nitty-gritty details that the tools have to face (e.g., heaps, stacks, strings, pointer arithmetic, recursion, concurrency, callbacks, etc.), but there’s also decades of research papers on techniques for handling these and other topics, along with various practical tools that put these ideas to work.

Policy-code.gif
Automated reasoning can be applied to both policies (top) and code (bottom). In both cases, an essential step is reasoning about what's always true.

The main takeaway is that automated-reasoning tools are usually working through the three steps above on our behalf: Item 1 is reasoning about the program’s control structure. Item 2 is reasoning about what is eventually true within the program. Item 3 is reasoning about what is always true in the program.

Note that configuration artifacts such as AWS resource policies, VPC network descriptions, or even makefiles can be thought of as code. This viewpoint allows us to use the same techniques we use to reason about C or Python code to answer questions about the interpretation of configurations. It’s this insight that gives us tools like IAM Access Analyzer or VPC Reachability Analyzer.

An end to testing?

As we saw above when looking at f and g, automated reasoning can be dramatically faster than exhaustive testing. With tools available today, we can show properties of f or g in milliseconds, rather than waiting lifetimes with exhaustive testing.

Can we throw away our testing tools now and just move to automated reasoning? Not quite. Yes, we can dramatically reduce our dependency on testing, but we will not be completely eliminating it any time soon, if ever. Consider our first example:

bool f(unsigned int x, unsigned int y) {
   return (x + y == y + x);
}

Recall the worry that a buggy compiler or microprocessor could in fact cause an executable program constructed from this source code to return false. We might also need to worry about the language runtime. For example, the C math library or the Python garbage collector might have bugs that cause a program to misbehave.

What’s interesting about testing, and something we often forget, is that it’s doing much more than just telling us about the C or Python source code. It’s also testing the compiler, the runtime, the interpreter, the microprocessor, etc. A test failure could be rooted in any of those tools in the stack.

Automated reasoning, in contrast, is usually applied to just one layer of that stack — the source code itself, or sometimes the compiler or the microprocessor. What we find so valuable about reasoning is it allows us to clearly define both what we do know and what we do not know about the layer under inspection.

Furthermore, the models of the surrounding environment (e.g., the compiler or the procedure calling our procedure) used by the automated-reasoning tool make our assumptions very precise. Separating the layers of the computational stack helps make better use of our time, energy, and money and the capabilities of the tools today and tomorrow.

Unfortunately, we will almost always need to make assumptions about something when using automated reasoning — for example, the principles of physics that govern our silicon chips. Thus, testing will never be fully replaced. We will want to perform end-to-end testing to try and validate our assumptions as best we can.

An impossible program

I previously mentioned that automated-reasoning tools sometimes return “Don’t know” rather than “yes” or “no”. They also sometimes run forever (or time out), thus never returning an answer. Let’s look at the famous "halting problem" program, in which we know tools cannot return “yes” or “no”.

Imagine that we have an automated-reasoning API, called terminates, that returns “yes” if a C function always terminates or “no” when the function could execute forever. As an example, we could build such an API using the tool described here (shameless self-promotion of author’s previous work). To get the idea of what a termination tool can do for us, consider two basic C functions, g (from above),

void g(int x, int y) {
   if (y > 0)
      while (x > y)
         x = x - y;
}

and g2:

void g2(int x, int y) {
   while (x > y)
      x = x - y;
}

For the reasons we have already discussed, the function g always returns control back to its caller, so terminates(g) should return true. Meanwhile, terminates(g2) should return false because, for example, g2(5, 0) will never terminate.

Now comes the difficult function. Consider h:

void h() {
   if terminates(h) while(1){}
}

Notice that it's recursive. What’s the right answer for terminates(h)? The answer cannot be "yes". It also cannot be "no". Why?

Imagine that terminates(h) were to return "yes". If you read the code of h, you’ll see that in this case, the function does not terminate because of the conditional statement in the code of h that will execute the infinite loop while(1){}. Thus, in this case, the terminates(h) answer would be wrong, because h is defined recursively, calling terminates on itself.

Similarly, if terminates(h) were to return "no", then h would in fact terminate and return control to its caller, because the if case of the conditional statement is not met, and there is no else branch. Again, the answer would be wrong. This is why the “Don’t know” answer is actually unavoidable in this case.

The program h is a variation of examples given in Turing’s famous 1936 paper on decidability and Gödel’s incompleteness theorems from 1931. These papers tell us that problems like the halting problem cannot be “solved”, if bysolved” we mean that the solution procedure itself always terminates and answers either “yes” or “no” but never “Don’t know”. But that is not the definition of “solved” that many of us have in mind. For many of us, a tool that sometimes times out or occasionally returns “Don’t know” but, when it gives an answer, always gives the right answer is good enough.

This problem is analogous to airline travel: we know it’s not 100% safe, because crashes have happened in the past, and we are sure that they will happen in the future. But when you land safely, you know it worked that time. The goal of the airline industry is to reduce failure as much as possible, even though it’s in principle unavoidable.

To put that in the context of automated reasoning: for some programs, like h, we can never improve the tool enough to replace the "Don't know" answer. But there are many other cases where today's tools answer "Don't know", but future tools may be able to answer "yes" or "no". The modern scientific challenge for automated-reasoning subject-matter experts is to get the practical tools to return “yes” or “no” as often as possible. As an example of current work, check out CMU professor and Amazon Scholar Marijn Heule and his quest to solve the Collatz termination problem.

Another thing to keep in mind is that automated-reasoning tools are regularly trying to solve “intractable” problems, e.g., problems in the NP complexity class. Here, the same thinking applies that we saw in the case of the halting problem: automated-reasoning tools have powerful heuristics that often work around the intractability problem for specific cases, but those heuristics can (and sometimes do) fail, resulting in “Don’t know” answers or impractically long execution time. The science is to improve the heuristics to minimize that problem.

Nomenclature

A host of names are used in the scientific literature to describe interrelated topics, of which automated reasoning is just one. Here’s a quick glossary:

  • logic is a formal and mechanical system for defining what is true and untrue. Examples: propositional logic or first-order logic.
  • theorem is a true statement in logic. Example: the four-color theorem.
  • proof is a valid argument in logic of a theorem. Example: Gonthier's proof of the four-color theorem
  • mechanical theorem prover is a semi-automated-reasoning tool that checks a machine-readable expression of a proof often written down by a human. These tools often require human guidance. Example: HOL-light, from Amazon researcher John Harrison
  • Formal verification is the use of theorem proving when applied to models of computer systems to prove desired properties of the systems. Example: the CompCert verified C compiler
  • Formal methods is the broadest term, meaning simply the use of logic to reason formally about models of systems. 
  • Automated reasoning focuses on the automation of formal methods. 
  • semi-automated-reasoning tool is one that requires hints from the user but still finds valid proofs in logic. 

As you can see, we have a choice of monikers when working in this space. At Amazon, we’ve chosen to use automated reasoning, as we think it best captures our ambition for automation and scale. In practice, some of our internal teams use both automated and semi-automated reasoning tools, because the scientists we've hired can often get semi-automated reasoning tools to succeed where the heuristics in fully automated reasoning might fail. For our externally facing customer features, we currently use only fully automated approaches.

Next steps

In this essay, I’ve introduced the idea of automated reasoning, with the smallest of toy programs. I haven’t described how to handle realistic programs, with heap or concurrency. In fact, there are a wide variety of automated-reasoning tools and techniques, solving problems in all kinds of different domains, some of them quite narrow. To describe them all and the many branches and sub-disciplines of the field (e.g. “SMT solving”, “higher-order logic theorem proving”, “separation logic”) would take thousands of blogs posts and books.

Automated reasoning goes back to the early inventors of computers. And logic itself (which automated reasoning attempts to solve) is thousands of years old. In order to keep this post brief, I’ll stop here and suggest further reading. Note that it’s very easy to get lost in the weeds reading depth-first into this area, and you could emerge more confused than when you started. I encourage you to use a bounded depth-first search approach, looking sequentially at a wide variety of tools and techniques in only some detail and then moving on, rather than learning only one aspect deeply.

Suggested books:

International conferences/workshops:

Tool competitions:

Some tools:

Interviews of Amazon staff about their use of automated reasoning:

AWS Lectures aimed at customers and industry:

AWS talks aimed at the automated-reasoning science community:

AWS blog posts and informational videos:

Some course notes by Amazon Scholars who are also university professors:

A fun deep track:

Some algorithms found in the automated theorem provers we use today date as far back as 1959, when Hao Wang used automated reasoning to prove the theorems from Principia Mathematica.

Research areas

Related content

US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This position will be part of the Conversational Ad Experiences team within the Amazon Advertising organization. Our cross-functional team focuses on designing, developing and launching innovative ad experiences delivered to shoppers in conversational contexts. We utilize leading-edge engineering and science technologies in generative AI to help shoppers discover new products and brands through intuitive, conversational, multi-turn interfaces. We also empower advertisers to reach shoppers, using their own voice to explain and demonstrate how their products meet shoppers' needs. We collaborate with various teams across multiple Amazon organizations to push the boundary of what's possible in these fields. We are seeking a science leader for our team within the Sponsored Products & Brands organization. You'll be working with talented scientists, engineers, and product managers to innovate on behalf of our customers. An ideal candidate is able to navigate through ambiguous requirements, working with various partner teams, and has experience in generative AI, large language models (LLMs), information retrieval, and ads recommendation systems. Using a combination of generative AI and online experimentation, our scientists develop insights and optimizations that enable the monetization of Amazon properties while enhancing the experience of hundreds of millions of Amazon shoppers worldwide. If you're fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey! Key job responsibilities - Serve as a tech lead for defining the science roadmap for multiple projects in the conversational ad experiences space powered by LLMs. - Build POCs, optimize and deploy models into production, run experiments, perform deep dives on experiment data to gather actionable learnings and communicate them to senior leadership - Work closely with software engineers on detailed requirements, technical designs and implementation of end-to-end solutions in production. - Work closely with product managers to contribute to our mission, and proactively identify opportunities where science can help improve customer experience - Research new machine learning approaches to drive continued scientific innovation - Be a member of the Amazon-wide machine learning community, participating in internal and external meetups, hackathons and conferences - Help attract and recruit technical talent, mentor scientists and engineers in the team
US, CA, Palo Alto
Stores Economics and Science (SEAS) is an interdisciplinary team in Amazon's Stores organization with a peak-jumping mission: we apply expertise in science and engineering to move from local to global optima in methods, models, and software. We pursue this mission by leveraging frontier science, collaborating with partner teams, and learning from the tools, experience, and perspective of others. We scale by solving problems, first in the small to prove concepts, and then in the large by building scalable solutions. We also help other teams within Amazon scale by hiring and developing the best and embedding them in other business units. We are looking for a Senior Economist to drive high-impact economic analysis and modeling that shapes how Amazon's Stores business makes decisions. In this role, you will work in a team of economists, scientists, and engineers to identify key business questions, design rigorous analytical frameworks, and deliver actionable insights to senior leadership and partner teams. You will own end-to-end research (from problem formulation and data analysis through modeling and stakeholder communication) in areas such as pricing, demand estimation, substitution measurement, and experiment design. Your responsibilities include developing economic models and empirical analyses that inform strategic decisions, designing and analyzing experiments, and translating complex findings into clear recommendations for technical and non-technical audiences. You will also mentor junior economists and help raise the bar on economic rigor across partner teams. The ideal candidate has a PhD in Economics and deep expertise in causal inference and applied econometrics. Experience with large-scale data, proficiency in statistical programming (Python or similar), and familiarity with machine learning methods are a plus. To be successful in this role, you should be comfortable operating with ambiguity, able to independently scope and prioritize research agendas, skilled at influencing decisions through rigorous analysis, and comfortable with using AI tools.
US, CA, Pasadena
The Amazon Web Services (AWS) Center for Quantum Computing in Pasadena, CA, is looking to hire a Quantum Research Scientist in the device measurement group. You will join a multi-disciplinary team of theoretical and experimental physicists, materials scientists, and hardware and software engineers working at the forefront of quantum computing. You should have a deep and broad knowledge of experimental measurement techniques. Candidates with a track record of original scientific contributions will be preferred. We are looking for candidates with strong engineering principles, resourcefulness and a bias for action, superior problem solving, and excellent communication skills. Working effectively within a team environment is essential. As a research scientist you will be expected to work on new ideas and stay abreast of the field of experimental quantum computation. Key job responsibilities In this role, you will drive improvements in qubit performance by characterizing the impact of environmental and material noise on qubit dynamics. This will require designing experiments to assess the role of specific noise sources, ensuring the collection of statistically significant data through automation, analyzing the results, and preparing clear summaries for the team. Finally, you will work with hardware engineers, material scientists, and circuit designers to implement changes which mitigate the impact of the most significant noise sources.
IN, TS, Hyderabad
At Amazon, we strive to be Earth's most customer-centric company, where customers can find and discover anything they want to buy online. Our mission in International Seller Services (ISS) is to provide technology solutions for improving the seller and customer experience, drive seller compliance, maximize seller success, and improve internal workforce productivity. Team's main focus is to build products that are scalable across different regions of the world, while working in partnership with ISS regional stakeholders and multiple partner teams across Amazon. As an Applied Scientist, you will be responsible for modeling complex problems, discovering insights, and building risk algorithms that identify opportunities through statistical models, machine learning, and visualization techniques to improve operational efficiency. As an Applied Scientist, you will leverage your expertise in Machine Learning, Natural Language Processing (NLP), and Large Language Models (LLM) to develop innovative solutions for Amazon's ISS team. You'll be responsible for modeling complex problems, building innovative algorithms, and discovering actionable insights through statistical models and visualization techniques to enhance operational efficiency in the e-commerce space. The role combines usage of latest AI technology with practical business applications, requiring someone passionate about transforming the way we interact with technology while delivering measurable impact through advanced analytics and machine learning solutions. You will need to collaborate effectively with business and product leaders within ISS and cross-functional teams to build scalable solutions against high organizational standards. The candidate should be able to apply a breadth of tools, data sources, and Data Science techniques to answer a wide range of high-impact business questions and proactively present new insights in concise and effective manner. The candidate should be an effective communicator capable of independently driving issues to resolution and communicating insights to non-technical audiences. This is a high impact role with goals that directly impacts the bottom line of the business. Responsibilities: - Analyze terabytes of data to define and deliver on complex analytical deep dives to unlock insights and build scalable solutions through science to ensure security of Amazon’s platform and transactions Build Machine Learning and/or statistical models that evaluate the transaction legitimacy and track impact over time Ensure data quality throughout all stages of acquisition and processing, including data sourcing/collection, ground truth generation, normalization, transformation, and cross-lingual alignment/mapping Define and conduct experiments to validate/reject hypotheses, and communicate insights and recommendations to Product and Tech teams Develop efficient data querying infrastructure for both offline and online use cases Collaborate with cross-functional teams from multidisciplinary science, engineering and business backgrounds to enhance current automation processes Learn and understand a broad range of Amazon’s data resources and know when, how, and which to use and which not to use. Maintain technical document and communicate results to diverse audiences with effective writing, visualizations, and presentations Key job responsibilities • You will extract huge volumes of data from various sources and construct complex analyses. • You should be detail-oriented and must have an aptitude for solving unstructured problems. You should work in a self-directed environment, own tasks and drive them to completion • You should have excellent business and communication skills to be able to work with business owners to develop and define key business questions and to build data sets that answer those questions. You own customer relationship about data and execute tasks that are manifestations of such ownership, like ensuring high data availability, low latency, documenting data details and transformations and handling user notifications and training • You will work with distributed machine learning and statistical algorithms upon a large Hadoop cluster to harness enormous volumes at scale to serve our customers
IN, KA, Bengaluru
We are seeking a stellar Machine Learning scientist who has experience developing and shipping large scale ML products with visible customer impact. We would prefer if your previous work has been in developing scalable Agentic, RL or forecasting systems. Strong academic background in Statistics, Machine Learning & Deep Learning is required with Tier -1 publications being a plus. • Master’s degree in CS or ML related fields • Scientist/Tech Lead creating and shipping impactful ML products. • Ability to write clear, structured and modularized code in Python. • Expertise in Deep Learning frameworks such as Tensorflow, Keras and Pytorch & Agentic frameworks such as LangChain, Crew AI etc. • Industry experience designing complex scalable AI systems. • Experience and technical expertise across various science domains. Crucial ones being statistics, deep & machine learning. • Experience creating data pipelines & proficient in querying data from Spark/HIVE/Redshift/other large scale data warehousing platforms. • Expert in distilling informal customer requirements into problem definitions, dealing with ambiguity and formulating ML products to solve these problems. Key job responsibilities In this position, you will be a key contributor (with direct leadership visibility) building, productionizing (real & batch) and measuring impact of state of the art personalized Gen AI systems for Amazon global selling partners and contribute to Amazon wide research in this area in the form of publications and white papers. You will work with global leaders and teams across time zones on a regular basis. About the team Millions of Sellers list their products for sale on the Amazon Marketplace. Sellers are a critical part of Amazon’s ecosystem to deliver on our vision of offering the Earth’s largest selection and lowest prices. In this ecosystem our team plays a critical role in enabling Sellers across EU5, China, Japan, Australia, Brazil and Turkey to make their Selection available to customers globally and deliver the experience they have come to expect from Amazon. We help independent sellers compete against our first-party business by investing in and offering them the very best selling tools we could imagine and build. We are pushing the boundaries of these machine learning tools in areas of Agentic, recommendation and forecasting systems to help our sellers sell more and across borders.
IN, KA, Bengaluru
We are seeking a stellar Machine Learning scientist who has experience developing and shipping large scale ML products with visible customer impact. We would prefer if your previous work has been in developing scalable Agentic, RL or forecasting systems. Strong academic background in Statistics, Machine Learning & Deep Learning is required with Tier -1 publications being a plus. • Master’s degree in CS or ML related fields • Scientist/Tech Lead creating and shipping impactful ML products. • Ability to write clear, structured and modularized code in Python. • Expertise in Deep Learning frameworks such as Tensorflow, Keras and Pytorch & Agentic frameworks such as LangChain, Crew AI etc. • Industry experience designing complex scalable AI systems. • Experience and technical expertise across various science domains. Crucial ones being statistics, deep & machine learning. • Experience creating data pipelines & proficient in querying data from Spark/HIVE/Redshift/other large scale data warehousing platforms. • Expert in distilling informal customer requirements into problem definitions, dealing with ambiguity and formulating ML products to solve these problems. Key job responsibilities In this position, you will be a key contributor (with direct leadership visibility) building, productionizing (real & batch) and measuring impact of state of the art personalized Gen AI systems for Amazon global selling partners and contribute to Amazon wide research in this area in the form of publications and white papers. You will work with global leaders and teams across time zones on a regular basis. About the team Millions of Sellers list their products for sale on the Amazon Marketplace. Sellers are a critical part of Amazon’s ecosystem to deliver on our vision of offering the Earth’s largest selection and lowest prices. In this ecosystem our team plays a critical role in enabling Sellers across EU5, China, Japan, Australia, Brazil and Turkey to make their Selection available to customers globally and deliver the experience they have come to expect from Amazon. We help independent sellers compete against our first-party business by investing in and offering them the very best selling tools we could imagine and build. We are pushing the boundaries of these machine learning tools in areas of Agentic, recommendation and forecasting systems to help our sellers sell more and across borders.
ES, M, Madrid
Are you interested in changing how Amazon does marketing — moving beyond platform-optimized broad reach to campaigns that find the right customer, at the right moment, using Amazon's unmatched 1P data? We are seeking an Applied Scientist to join PRIMAS (Prime & Marketing Analytics and Science). In this role, you will design and run the experiments that answer the foundational question for EU marketing: does adding 1P audience signal on top of Value-Based Optimization (VBO) improve marketing efficiency — and if so, for which customer cohorts, on which surfaces, and at what scale? Amazon's current marketing model is largely platform-led: we set objectives and let platforms optimize toward conversion. This approach works well for broad acquisition but systematically underserves lifecycle goals — it cannot distinguish between a Bargain Hunter who will never pay full price and a high-potential customer one nudge away from becoming a Prime member. This role sits at the center of changing that. You will build the 1P audiences, design the experiments that test them, and generate the evidence that guides how Amazon allocates hundreds of millions in marketing spend. Year 1 is an experimentation year. You will deploy 1P audiences across multiple surfaces and channels — Meta, Google, Amazon Display Ads — and measure incrementally against VBO baselines. The goal is not to replace platform optimization but to understand when and where the combination of 1P signal + VBO outperforms VBO alone, and to build the experimental infrastructure that makes this learning scalable. Key job responsibilities 1P Audience Development & Experimentation: - Build and validate 1P audience segments from Amazon behavioral, transactional, and lifecycle data - Design experiments that isolate the incremental effect of 1P audience signal over platform VBO baselines - Deploy audiences across activation surfaces and establish measurement standards that make cross-surface comparison valid Causal Measurement & Incrementality: - Apply causal inference methods to measure the true incremental lift of audience-based targeting vs. VBO - Develop power analysis frameworks and guardrails that enable rapid experimentation without underpowered or conflated tests - Deliver optimization recommendations grounded in experimental evidence: which cohorts respond, which surfaces deliver, which creative strategies drive behavior change Scaling the Learning: - Build reusable audience and measurement frameworks that can be deployed across campaigns and channels — year 1 experiments should produce infrastructure, not one-off analyses - Document experimental learnings in a way that informs both the 2026 roadmap and the business case for investing further in 1P audience capabilities in 2027+ - Partner with engineering and PMT to translate validated audience prototypes into production-ready solutions that scale beyond the experimentation phase About the team The PRIMAS team, is part of a larger tech tech team of 100+ people called WIMSI (WW Integrated Marketing Systems and Intelligence). WIMSI core mission is to accelerate marketing technology capabilities that enable de-averaged customer experiences across the marketing funnel: awareness, consideration, and conversion.
US, MA, Boston
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. Develop strategic plans to identify fundamentally new solutions for business problems. Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues. A day in the life A day in the life This is a unique and rare opportunity to get in early on a fast-growing segment of AWS and help shape the technology, product and the business. You will have a chance to utilize your deep technical experience within a fast moving, start-up environment and make a large business and customer impact. About the team Diverse Experiences Amazon Automated Reasoning values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why Amazon Automated Reasoning? At Amazon, automated reasoning is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for automated reasoning across all of Amazon's products and services. We offer talented automated reasoning professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Automated Reasoning, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest automated reasoning challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Amazon Ads Response Prediction team is your choice, if you want to join a highly motivated, collaborative, and fun-loving team with a strong entrepreneurial spirit and bias for action. We are seeking an experienced and motivated Machine Learning Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, and high-scale machine-learning systems. Amazon Advertising operates at the intersection of eCommerce and advertising, and is investing heavily in building a world-class advertising business. We are defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products to improve both shopper and advertiser experience. With a broad mandate to experiment and innovate, we grow at an unprecedented rate with a seemingly endless range of new opportunities. We are looking for a talented Machine Learning Applied Scientist for our Amazon Ads Response Prediction team to grow the business. We are providing advanced real-time machine learning services to connect shoppers with right ads on all platforms and surfaces worldwide. Through the deep understanding of both shoppers and products, we help shoppers discover new products they love, be the most efficient way for advertisers to meet their customers, and helps Amazon continuously innovate on behalf of all customers. Key job responsibilities * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling to optimize all aspects of Sponsored Products and Brands business
US, CA, Santa Clara
Join the next science and engineering revolution at Amazon's Delivery Foundation Model team, where you'll work alongside world-class scientists and engineers to pioneer the next frontier of logistics through advanced AI and foundation models. We are seeking an exceptional Senior Applied Scientist to help develop innovative foundation models that enable delivery of billions of packages worldwide. In this role, you'll combine highly technical work with scientific leadership, ensuring the team delivers robust solutions for dynamic real-world environments. Your team will leverage Amazon's vast data and computational resources to tackle ambitious problems across a diverse set of Amazon delivery use cases. Key job responsibilities - Design and implement novel deep learning architectures combining a multitude of modalities, including image, video, and geospatial data. - Solve computational problems to train foundation models on vast amounts of Amazon data and infer at Amazon scale, taking advantage of latest developments in hardware and deep learning libraries. - As a foundation model developer, collaborate with multiple science and engineering teams to help build adaptations that power use cases across Amazon Last Mile deliveries, improving experience and safety of a delivery driver, an Amazon customer, and improving efficiency of Amazon delivery network. - Guide technical direction for specific research initiatives, ensuring robust performance in production environments. - Mentor fellow scientists while maintaining strong individual technical contributions. A day in the life As a member of the Delivery Foundation Model team, you’ll spend your day on the following: - Develop and implement novel foundation model architectures, working hands-on with data and our extensive training and evaluation infrastructure - Guide and support fellow scientists in solving complex technical challenges, from trajectory planning to efficient multi-task learning - Guide and support fellow engineers in building scalable and reusable infra to support model training, evaluation, and inference - Lead focused technical initiatives from conception through deployment, ensuring successful integration with production systems- Drive technical discussions within the team and and key stakeholders - Conduct experiments and prototype new ideas - Mentor team members while maintaining significant hands-on contribution to technical solutions About the team The Delivery Foundation Model team combines ambitious research vision with real-world impact. Our foundation models provide generative reasoning capabilities required to meet the demands of Amazon's global Last Mile delivery network. We leverage Amazon's unparalleled computational infrastructure and extensive datasets to deploy state-of-the-art foundation models to improve the safety, quality, and efficiency of Amazon deliveries. Our work spans the full spectrum of foundation model development, from multimodal training using images, videos, and sensor data, to sophisticated modeling strategies that can handle diverse real-world scenarios. We build everything end to end, from data preparation to model training and evaluation to inference, along with all the tooling needed to understand and analyze model performance. Join us if you're excited about pushing the boundaries of what's possible in logistics, working with world-class scientists and engineers, and seeing your innovations deployed at unprecedented scale.