A quick guide to Amazon's 65-plus papers at this year's ACL

Familiar topics such as question answering and natural-language understanding remain well represented, but a new concentration on language modeling and multimodal models reflect the spread of generative AI.

Between the main conference and the recently inaugurated ACL Proceedings, Amazon researchers have more than 65 papers at this year's meeting of the Association for Computational Linguistics (ACL).

Automatic speech recognition

Masked audio text encoders are effective multi-modal rescorers*
Jason Cai, Monica Sunkara, Xilai Li, Anshu Bhatia, Xiao Pan, Sravan Bodapati

Code generation

A static evaluation of code completion by large language models
Hantian Ding, Varun Kumar, Yuchen Tian, Zijian Wang, Rob Kwiatkowski, Xiaopeng LI, Murali Krishna Ramanathan, Baishakhi Ray, Parminder Bhatia, Sudipta Sengupta, Dan Roth, Bing Xiang

Multitask pretraining with structured knowledge for text-to-SQL generation
Robert Giaquinto, Dejiao Zhang, Benjamin Kleiner, Yang Li, Ming Tan, Parminder Bhatia, Ramesh Nallapati, Xiaofei Ma

Code switching

Code-switched text synthesis in unseen language pairs*
I-Hung Hsu, Avik Ray, Shubham Garg, Nanyun Peng, Jing Huang

CoMix: Guide transformers to code-mix using POS structure and phonetics*
Gaurav Arora, Srujana Merugu, Vivek Sembium

Continual learning

Characterizing and measuring linguistic dataset drift
Tyler A. Chang, Kishaloy Halder, Neha Anna John, Yogarshi Vyas, Yassine Benajiba, Miguel Ballesteros, Dan Roth

Data-/table-to-text applications

An inner table retriever for robust table question answering
Weizhe Lin, Rexhina Blloshmi, Bill Byrne, Adrià de Gispert, Gonzalo Iglesias

Few-shot data-to-text generation via unified representation and multi-source learning
Alexander Hanbo Li, Mingyue Shang, Evangelia Spiliopoulou, JIE MA, Patrick Ng, Zhiguo Wang, Bonan Min, William Wang, Kathleen McKeown, Vittorio Castelli, Dan Roth, Bing Xiang

Improving cross-task generalization of unified table-to-text models with compositional task configurations*
Jifan Chen, Yuhao Zhang, Lan Liu, Rui Dong, Xinchi Chen, Patrick Ng, William Wang, Zhiheng Huang

LI-RAGE: Late interaction retrieval augmented generation with explicit signals for open-domain table question answering
Weizhe Lin, Rexhina Blloshmi, Bill Byrne, Adrià de Gispert, Gonzalo Iglesias

Dialogue

Diable: Efficient dialogue state tracking as operations on tables*
Pietro Lesci, Yoshinari Fujinuma, Momchil Hardalov, Chao Shang, Lluis Marquez

NatCS: Eliciting natural customer support dialogues
James Gung, Emily Moeng, Wesley Rose, Arshit Gupta, Yi Zhang, Saab Mansour

Schema-guided user satisfaction modeling for task-oriented dialogues
Yue Feng, Yunlong Jiao, Animesh Prasad, Nikolaos Aletras, Emine Yilmaz, Gabriella Kazai

Toward more accurate and generalizable evaluation metrics for task-oriented dialogs
Abi Komma, Nagesh Panyam, Timothy Leffel, Anuj Goyal, Angeliki Metallinou, Spyros Matsoukas, Aram Galstyan

Explainable AI

Efficient Shapley values estimation by amortization for text classification
Alan Yang, Fan Yin, He He, Kai-Wei Chang, Xiaofei Ma, Bing Xiang

Few shot rationale generation using self-training with dual teachers*
Aditya Srikanth Veerubhotla, Lahari Poddar, Jun Yin, Gyuri Szarvas, Sharanya Eswaran

Information extraction

An AMR-based link prediction approach for document-level event argument extraction
Yuqing Yang, Qipeng Guo, Xiangkun Hu, Yue Zhang, Qipeng Guo, Zheng Zhang

AVEN-GR: Attribute value extraction and normalization using product graphs
Donato Crisostomi, Thomas Ricatte

Large scale generative multimodal attribute extraction for e-commerce attributes
Anant Khandelwal, Happy Mittal, Shreyas Sunil Kulkarni, Deepak Gupta

ParaAMR: A large-scale syntactically diverse paraphrase dataset by AMR back-translation
Kuan-Hao Huang, Varun Iyer, I-Hung Hsu, Anoop Kumar, Kai-Wei Chang, Aram Galstyan

Weakly supervised hierarchical multi-task classification of customer questions
Jitenkumar Rana, Promod Yenigalla, Chetan Aggarwal, Sandeep Mukku, Manan Soni, Rashmi Patange

WebIE: Faithful and robust information extraction on the web
Chenxi Whitehouse, Clara Vania, Alham Fikri Aji, Christos Christodoulopoulos, Andrea Pierleoni

Information retrieval

CUPID: Curriculum learning based real-time prediction using distillation
Arindam Bhattacharya, Ankith M S, Ankit Gandhi, Vijay Huddar, Atul Saroop, Rahul Bhagat

Direct fact retrieval from knowledge graphs without entity linking
Jinheon Baek, Alham Fikri Aji, Jens Lehmann, Sung Ju Hwang

Language modeling

Adaptation approaches for nearest neighbor language models*
Rishabh Bhardwaj, George Polovets, Monica Sunkara

CONTRACLM: Contrastive learning for causal language model
Nihal Jain, Dejiao Zhang, Wasi Ahmad, Zijian Wang, Feng Nan, Xiaopeng LI, Ming Tan, Baishakhi Ray, Parminder Bhatia, Xiaofei Ma, Ramesh Nallapati, Bing Xiang

Controlled text generation with hidden representation transformations*
Vaibhav Kumar, Hana Koorehdavoudi, Masud Moshtaghi, Amita Misra, Ankit Chadha, Emilio Ferrara

KILM: Knowledge injection into encoder-decoder language models
Yan XU, Mahdi Namazifar, Devamanyu Hazarika, Aishwarya Padmakumar, Yang Liu, Dilek Hakkani-Tür

ReAugKD: Retrieval-augmented knowledge distillation for pre-trained language models
Jianyi Zhang, Aashiq Muhamed, Aditya Anantharaman, Guoyin Wang, Changyou Chen, Kai Zhong, Qingjun Cui, Yi Xu, Belinda Zeng, Trishul Chilimbi, Yiran Chen

Recipes for sequential pre-training of multilingual encoder and seq2seq models*
Saleh Soltan, Andy Rosenbaum, Tobias Falke, Qin Lu, Anna Rumshisky, Wael Hamza

Rethinking the role of scale for in-context learning: An interpretability-based case study at 66 billion scale
Hritik Bansal, Karthik Gopalakrishnan, Saket Dingliwal, Sravan Bodapati, Katrin Kirchhoff, Dan Roth

Machine learning

Mitigating the burden of redundant datasets via batch-wise unique samples and frequency-aware losses
Donato Crisostomi, Andrea Caciolai, Alessandro Pedrani, Alessandro Manzotti, Enrico Palumbo, Kay Rottmann, Davide Bernardi

Machine translation

RAMP: Retrieval and attribute-marking enhanced prompting for attribute-controlled translation
Gabriele Sarti, Phu Mon Htut, Xing Niu, Benjamin Hsu, Anna Currey, Georgiana Dinu, Maria Nădejde

Multimodal models

Benchmarking diverse-modal entity linking with generative models*
Sijia Wang, Alexander Li, Henry Zhu, Sheng Zhang, Pramuditha Perera, Chung-Wei Hang, JIE MA, William Wang, Zhiguo Wang, Vittorio Castelli, Bing Xiang, Patrick Ng

Generate then select: Open-ended visual question answering guided by world knowledge*
Xingyu Fu, Sheng Zhang, Gukyeong Kwon, Pramuditha Perera, Henry Zhu, Yuhao Zhang, Alexander Hanbo Li, William Wang, Zhiguo Wang, Vittorio Castelli, Patrick Ng, Dan Roth, Bing Xiang

KG-FLIP: Knowledge-guided fashion-domain language-image pre-training for e-commerce
Qinjin Jia, Yang Liu, Shaoyuan Xu, Huidong Liu, Daoping Wu, Jinmiao Fu, Roland Vollgraf, Bryan Wang

Resolving ambiguities in text-to-image generative models
Ninareh Mehrabi, Palash Goyal, Apurv Verma, Jwala Dhamala, Varun Kumar, Qian Hu, Kai-Wei Chang, Richard Zemel, Aram Galstyan, Rahul Gupta

Translation-enhanced multilingual text-to-image generation
Yaoyiran Li, Ching-Yun (Frannie) Chang, Stephen Rawls, Ivan Vulić, Anna Korhonen

Unsupervised melody-to-lyric generation
Yufei Tian, Anjali Narayan-Chen, Shereen Oraby, Alessandra Cervone, Chenyang Tao, Gunnar Sigurdsson, Wenbo Zhao, Tagyoung Chung, Jing Huang, Violet Peng

Natural-language processing

Multi-VALUE: A framework for cross-dialectal English NLP
Caleb Ziems, William Held, Jingfeng Yang, Jwala Dhamala, Rahul Gupta, Diyi Yang

vONTSS: vMF based semi-supervised neural topic modeling with optimal transport*
Weijie Xu, Xiaoyu Jiang, Srinivasan Sengamedu, "SHS", Francis Iannacci, Jinjin Zhao

Natural-language understanding

ECG-QALM: Entity-controlled synthetic text generation using contextual Q&A for NER*
Karan Aggarwal, Henry Jin, Aitzaz Ahmad

Entity contrastive learning in a large-scale virtual assistant system
Jonathan Rubin, Jason Crowley, George Leung, Morteza Ziyadi, Maria Minakova

EPIC: Multi-perspective annotation of a corpus of irony
Simona Frenda, Alessandro Pedrani, Valerio Basile, Soda Marem Lo, Alessandra Teresa Cignarella, Raffaella Panizzon, Cristina Marco, Bianca Scarlini, Viviana Patti, Cristina Bosco, Davide Bernardi

Measuring and mitigating local instability in deep neural networks*
Arghya Datta, Subhrangshu Nandi, Jingcheng Xu, Greg Ver Steeg, He Xie, Anoop Kumar, Aram Galstyan

Reducing cohort bias in natural language understanding systems with targeted self-training scheme
Thu Le, Gabriela Cortes Hernandez, Bei Chen, Melanie Bradford

Privacy

Controlling the extraction of memorized data from large language models via prompt-tuning
Mustafa Ozdayi, Charith Peris, Jack G. M. FitzGerald, Christophe Dupuy, Jimit Majmudar, Haidar Khan, Rahil Parikh, Rahul Gupta

Query rewriting

Context-aware query rewriting for improving users’ search experience on e-commerce websites
Simiao Zuo, Qingyu Yin, Haoming Jiang, Shaohui Xi, Bing Yin, Chao Zhang, Tuo Zhao

Unified contextual query rewriting
Yingxue Zhou, Jie Hao, Mukund Rungta, Yang Liu, Eunah Cho, Xing Fan, Yanbin Lu, Vishal Vasudevan, Kellen Gillespie, Zeynab Raeesy, Sawyer Shen, Edward Guo, Gokhan Tur

Question answering

Accurate training of web-based question answering systems with feedback from ranked users
Liang Wang, Ivano Lauriola, Alessandro Moschitti

Context-aware transformer pre-training for answer sentence selection
Luca Di Liello, Siddhant Garg, Alessandro Moschitti

Cross-Lingual Knowledge Distillation for answer sentence selection in low-resource languages*
Shivanshu Gupta, Yoshitomo Matsubara, Ankit Chadha, Alessandro Moschitti

Exploiting abstract meaning representation for open-domain question answering*
Cunxiang Wang, Zhikun Xu, Qipeng Guo, Xiangkun Hu, Xuefeng Bai, Zheng Zhang, Yue Zhang

Hybrid hierarchical retrieval for open-domain question answering*
Manoj Ghuhan Arivazhagan, Lan Liu, Peng Qi, Xinchi Chen, William Wang, Zhiheng Huang

Learning answer generation using supervision from automatic question answering evaluators
Matteo Gabburo, Siddhant Garg, Rik Koncel-Kedziorski, Alessandro Moschitti

RobustQA: Benchmarking the robustness of domain adaptation for open-domain question answering*
Rujun Han, Peng Qi, Yuhao Zhang, Lan Liu, Juliette Burger, William Wang, Zhiheng Huang, Bing Xiang, Dan Roth

Reasoning

FolkScope: Intention knowledge graph construction for e-commerce commonsense discovery*
Changlong Yu, Weiqi Wang, Xin Liu, Jiaxin Bai, Yangqiu Song, Zheng Li, Yifan Gao, Tianyu Cao, Bing Yin

SCOTT: Self-consistent chain-of-thought distillation
Peifeng Wang, Zhengyang Wang, Zheng Li, Yifan Gao, Bing Yin, Xiang Ren

Self-learning

Constrained policy optimization for controlled self-learning in conversational AI systems
Mohammad Kachuee, Sungjin Lee

Scalable and safe remediation of defective actions in self-learning conversational systems
Sarthak Ahuja, Mohammad Kachuee, Fateme Sheikholeslami, Weiqing Liu, Jae Do

Semantic parsing

An empirical analysis of leveraging knowledge for low-resource task-oriented semantic parsing*
Mayank Kulkarni, Aoxiao Zhong, Nicolas Guenon Des Mesnards, Sahar Movaghati, Mukund Harakere, He Xie, Jianhua Lu

XSEMPLR: Cross-lingual semantic parsing in multiple natural languages and meaning representations
Yusen Zhang, Jun Wang, Zhiguo Wang, Rui Zhang

Spoken-language understanding

Regression-free model updates for spoken language understanding
Andrea Caciolai, Verena Weber, Tobias Falke, Alessandro Pedrani, Davide Bernardi

Sharing encoder representations across languages, domains and tasks in large-scale spoken language understanding
Jonathan Hueser, Judith Gaspers, Thomas Gueudre, Chandana Satya Prakash, Jin Cao, Daniil Sorokin, Quynh Do, Nicolas Anastassacos, Tobias Falke, Turan Gojayev, Mariusz Momotko, Denis Romasanta Rodriguez, Austin Doolittle, Kartik Balasubramaniam, Wael Hamza, Fabian Triefenbach, Patrick Lehnen

Toxic-language classification

QCon at SemEval-2023 Task 10: Data augmentation and model ensembling for detection of online sexism
Wes Feely, Prabhakar Gupta, Manas Mohanty, Tim Chon, Tuhin Kundu, Vijit Singh, Sandeep Atluri, Tanya Roosta, Viviane Ghaderi, Peter Schulam, Heba Elfardy

Towards building a robust toxicity predictor
Dmitriy Bespalov, Sourav Bhabesh, Yi Xiang, Yanjun (Jane) Qi

*Accepted to ACL Findings

Research areas

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Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning, Reinforcement Learning and/or Recommender Systems. You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Reinforcement Learning, Deep Learning, NLP, LLM, (Generative) Artificial Intelligence and Recommender System solutions to create AI agents and optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
CA, ON, Toronto
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning and/or Reinforcement Learning . You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new NLP, LLM and (Generative) Artificial Intelligence solutions (inc. post-training, fine-tuning, reward modeling) to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, WA, Bellevue
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The Alexa Sensitive Content Intelligence (ASCI) team owns the Responsible AI and customer feedback charters in Alexa+ and Classic Alexa across all device endpoints, modalities and languages. The mission of our team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, (3) build customer trust through generating appropriate interactions on sensitive topics, and (4) analyze customer feedback to gain insight and drive continuous improvement loops. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.
US, CA, Palo Alto
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team The SPB-Agent is the central agent that interfaces with advertisers in Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems across all agentic experiences (conversational and others). SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.