Advances in trustworthy machine learning at Alexa AI

The team’s latest research on privacy-preserving machine learning, federated learning, and bias mitigation.

At Amazon, we take the protection of customer data very seriously. We are also committed to eliminating the biases that can exist in off-the-shelf language models — such as GPT-3 and RoBERTa — that are the basis of most modern natural-language processing. Trained on public texts, these language models are known to reflect the biases implicit in those texts.

Related content
Calibrating noise addition to word density in the embedding space improves utility of privacy-protected text.

These two topics — privacy protection and fairness — are at the core of trustworthy machine learning, an important area of research at Alexa AI. In 2021, we made contributions in the following areas:

  • Privacy-preserving machine learningDifferential privacy provides a rigorous way to quantify the privacy of machine learning models. We investigated vulnerabilities presented in the differential-privacy literature and propose computationally efficient mechanisms for protecting against them.
  • Federated learning: Federated learning (FL) is a distributed-training technique that keeps customer data on-device. Devices send only model parameter updates to the cloud, not raw data. We studied several FL challenges arising in an industrial setting.
  • Fairness in machine learning: Machine learning (ML) models should perform equally well regardless of who’s using them. But even knowing how to quantify fairness is a challenge. We introduced measures of fairness and methods to mitigate bias in ML models.
Counterfactuals.png
To reduce binary-gender disparity in a distilled GPT-2 language model, we introduce counterfactual examples, in which binary genders in real-world training examples are swapped.

Below, we summarize our research in these areas, which will be presented at ACL and ICASSP later this year. We also invite readers to participate in workshops and sessions we are organizing at NAACL 2022 and Interspeech 2022.

1. Privacy-preserving ML

The intuition behind differential privacy (DP) is that access to the outputs of a model should not provide any hint about what inputs were used to train the model. DP quantifies that intuition as a difference (in probabilities) between the outputs of a model trained on a given dataset and the outputs of the same model trained on the same dataset after a single input is removed.

One way to meet a DP privacy guarantee is to add some noise to the model parameters during training in order to obfuscate their relationship to training data. But this can compromise accuracy. The so-called privacy/utility tradeoff appears in every DP application.

Another side effect of adding a DP mechanism is increased training time. Given that training natural-language-understanding (NLU) models with large volumes of data can be prohibitively slow and that industry standards require fast training and deployment — e.g., when new features are being released — we developed a training method that meets DP requirements but remains efficient. We describe the method in a paper we’re presenting at this year’s ICASSP, “An efficient DP-SGD mechanism for large scale NLP models”.

In this work, we study the most popular DP mechanism for deep neural networks, DP-SGD, and build a computationally efficient alternative, eDP-SGD, in which we use a batch-processing scheme that leverages the GPU architecture and automates part of the hyperparameter-tuning process. While both DP-SGD and eDP-SGD provide the same privacy guarantees, we show that the training time for our mechanism is very similar to its non-DP counterpart’s. The original DP-SGD extends training time as much as 130-fold.

Related content
ADePT model transforms the texts used to train natural-language-understanding models while preserving semantic coherence.

Since we did our study, researchers have developed methods with stronger theoretical DP guarantees than the ones we impose in our paper, but our approach is consistent with those methods. Overall, this work makes DP more generally accessible and helps us integrate NLU models with DP guarantees into our production systems, where new models are frequently released, and a significant increase in training time is prohibitive.

While DP provides theoretical privacy guarantees, we are also interested in practical guarantees, i.e., measuring the amount of information that could potentially leak from a given model. In addition to the performance and training time of eDP-SGD, we also studied the correlation between theoretical and practical privacy guarantees. We measured practical privacy leakage using the most common method in the field, the success rate of membership inference attacks on a given model. Our experiments provide a general picture of how to optimize the privacy/utility trade-off using DP techniques for NLU models.

We also expanded the set of mechanisms for protecting NLU models against other types of attacks. In “Canary extraction in natural language understanding models”, which we will present at ACL 2022, we study the vulnerability of text classification models to a certain kind of white-box attack called a model inversion attack (ModIvA), where a fictional attack has access to the entire set of model parameters and intends to retrieve examples used during training. Existing model inversion techniques are applied to models with either continuous inputs or continuous outputs. In our work, we adopt a similar approach to text classification tasks where both inputs and outputs are discrete.

As new model architectures are developed that might display new types of vulnerabilities, we will continue innovating efficient ways of protecting our customers’ privacy.

Upcoming activities

2. Federated Learning

The idea behind federated learning (FL) is that, during the training of an ML model, part of the computation is delegated to customers’ devices, leveraging the processing power of those devices while avoiding the centralization of privacy-sensitive datasets. Each device modifies a common, shared model according to locally stored data, then sends an updated model to a central server that aggregates model updates and sends a new shared model to all the devices. At each round, the central server randomly selects a subset of active devices and requests that they perform updates.

Federated Learning Animation.gif
With federated learning, devices send model updates, not data, to a central server.

In the past year, we have made progress toward more-efficient FL and adapted common FL techniques to the industrial setting. For instance, in “Learnings from federated learning in the real world”, which we will present at ICASSP this year, we explore device selection strategies that differ from the standard uniform selection. In particular, we present the first study of device selection based on device “activity” — i.e., the number of available training samples.

These simple selection strategies are lightweight compared to existing methods, which require heavy computation from all the devices. They are thus more suitable to industrial applications, where millions of devices are involved. We study two different settings: the standard “static” setting, where all the data are available at once, and the more realistic “continual” setting, where customers generate new data over time, and past examples might have to be deleted to save storage space. Our experiments on training a language model with FL show that non-uniform sampling outperforms uniform sampling when applied to real-world data, for both the static and continual settings.

Related content
Amazon researchers optimize the distributed-training tool to run efficiently on the Elastic Fabric Adapter network interface.

We also expanded our understanding of FL for natural-language processing (NLP) and, in the process, made FL more accessible to the NLP community. In “FedNLP: A research platform for federated learning in natural language processing”, which will be presented later this year at NAACL, we and our colleagues at the University of Southern California and FedML systematically compare the most popular FL algorithms for four mainstream NLP tasks. We also present different methods to generate dataset partitions that are not independent and identically distributed (IID), as real-world FL methods must be robust against shifts in the distributions of the data used to train ML models.

Our analysis reveals that there is still a large gap between centralized and decentralized training under various settings, and we highlight several directions in which FL for NLP can advance. The paper represents Amazon’s contribution to the open-source framework FedNLP, which is capable of evaluating, analyzing, and developing FL methods for NLP. The codebase contains non-IID partitioning methods, enabling easy experimentation to advance the state of FL research for NLP.

We also designed methods to account for the naturally heterogeneous character of customer-generated data and applied FL to a wide variety of NLP tasks. We are aware that FL still presents many challenges, such as how to do evaluation when access to data is removed, on-device label generation for supervised tasks, and privacy-preserving communication between the server and the different devices. We are actively addressing each of these and plan to leverage our findings to improve FL-based model training and enhance associated capabilities such as analytics and model evaluation.

Upcoming activities

3. Fairness in ML

Natural-language-processing applications’ increased reliance on large language models trained on intrinsically biased web-scale corpora has amplified the importance of accurate fairness metrics and procedures for building more robust models.

In “On the intrinsic and extrinsic fairness evaluation metrics for contextualized language representations”, which we are presenting at ACL 2022, we compare two families of fairness metrics — namely extrinsic and intrinsic — that are widely used for language models. Intrinsic metrics directly probe into the fairness of language models, while extrinsic metrics evaluate the fairness of a whole system through predictions on downstream tasks.

Related content
Method significantly reduces bias while maintaining comparable performance on machine learning tasks.

For example, the contextualized embedding association test (CEAT), an intrinsic metric, measures bias through word embedding distances in semantic vector spaces, and the extrinsic metric HateXPlain measures the bias in a downstream hate speech detection system.

Our experiments show that inconsistencies between intrinsic and extrinsic metrics often reflect inconsistencies between the datasets used to evaluate them, and a clear understanding of bias in ML models requires more careful alignment of evaluation data. The results we report in the paper can help guide the NLP community as to how to best conduct fairness evaluations.

We have also designed new measures of fairness that are adapted to language-processing applications. In “Measuring fairness of text classifiers via prediction sensitivity”, which we will present at ACL 2022, we looked at sensitivity to perturbations of input as a way to measure fairness in ML models. The metric attempts to quantify the extent to which a single prediction depends on an input feature that encodes membership in an underrepresented group.

Accumulated prediction sensitivity.png
Our new bias measure, accumulated prediction sensitivity, combines the outputs of tow models, a task classifier (TC) and a protected status model (PSM).

We provide a theoretical analysis of our formulation and show a statistically significant difference between our metric’s correlation with the human notion of fairness and the existing counterfactual fairness metric’s.

Finally, we proposed a method to mitigate the biases of large language models during knowledge distillation, in which a smaller, more efficient model is trained to match the language model’s output on a particular task. Because large language models are trained on public texts, they can be biased in multiple ways, including the unfounded association of male or female genders with gender-neutral professions.

Distillation examples.png
Examples of texts generated by language models in response to gendered prompts before and after the application of our distillation method.

In another ACL paper, “Mitigating gender bias in distilled language models via counterfactual role reversal”, we introduce two modifications to the standard distillation mechanisms: data augmentation and teacher prediction perturbation.

We use our method to distill a GPT-2 language model for a text-generation task and demonstrate a substantial reduction in gender disparity, with only a minor reduction in utility. Interestingly, we find that reduced disparity in open-ended text generation may not necessarily lead to fairness on other downstream tasks. This finding underscores the importance of evaluating language model fairness along multiple metrics and tasks.

Our work on fairness in ML for NLP applications should help enable models that are more robust against the inherent biases of text datasets. There remain plenty of challenges in this field, but we strive to build models that offer the same experience to any customer, wherever and however they choose to interact with Alexa.

Upcoming activities

Related content

US, WA, Seattle
Economists in this role partner with business stakeholders to distill complex problems into testable economic questions and generate actionable insights. They collaborate with engineers and scientists to estimate models on large-scale data, design pilots, measure impact, and scale successful prototypes into improved policies and programs. They leverage AI tools to scale economic study for broader business impact. They communicate findings to business leaders, incorporate feedback, and deliver customer-centric solutions at scale.
US, NY, New York
Are you passionate about solving big problems from ground-up? Do you enjoy building new state-of-the-art products at internet scale? Come lead the innovation in this startup team, vertical ad products. This is a green field problem without a known answer or a pattern to follow. We have ambitious vision to simplify full funnel advertising solutions, at scale, with specialized agentic AI-powered models and diversify the demand to strategic verticals including finserv, autos, locals.. etc. We are seeking an experienced Applied Scientist to drive innovation in our Ads Foundational Model. In this individual contributor role, you will apply advanced machine learning techniques to improve advertiser performance and customer experience. Key job responsibilities As an Applied Scientist on this team, you will: 1. Develop and drive the science strategy for Ads Foundational Model (Ads-FM), aligning it with the program's objectives and overall business goals. 2. Identify high-impact opportunities within Ads-FM program and lead the ideation, planning, and execution of science initiatives to address them. 3. Build and deploy machine learning models using computer vision, natural language processing, and deep learning to evaluate and enhance ad effectiveness. 4. Develop algorithms that extract meaningful signals from image, video, and audio content to predict and improve customer engagement 5. Leverage Amazon's extensive data repository to create predictive models that generate actionable recommendations for more compelling ad creative 6. Collaborate with business leaders and cross-functional teams to implement ML-powered solutions 7. Contribute to the ML roadmap for the Ads-FM program through innovation and research.
US, WA, Seattle
This role will contribute to developing the Economics and Science products and services in the Fee domain, with specialization in supply chain systems and fees. Through the lens of economics, you will develop causal links for how Amazon, Sellers and Customers interact. You will be a key and senior scientist, advising Amazon leaders how to price our services. You will work on developing frameworks and scaleable, repeatable models supporting optimal pricing and policy in the two-sided marketplace that is central to Amazon's business. The pricing for Amazon services is complex. You will partner with science and technology teams across Amazon including Advertising, Supply Chain, Operations, Prime, Consumer Pricing, and Finance. We are looking for an experienced Principal Economist to improve our understanding of seller Economics, enhance our ability to estimate the causal impact of fees, and work with partner teams to design pricing policy changes. In this role, you will provide guidance to scientists to develop econometric models to influence our fee pricing worldwide. You will lead the development of causal models to help isolate the impact of fee and policy changes from other business actions, using experiments when possible, or observational data when not. Key job responsibilities The ideal candidate will have extensive Economics knowledge, demonstrated strength in practical and policy relevant structural econometrics, strong collaboration skills, proven ability to lead highly ambiguous and large projects, and a drive to deliver results. They will work closely with Economists, Data / Applied Scientists, Strategy Analysts, Data Engineers, and Product leads to integrate economic insights into policy and systems production. Familiarity with systems and services that constitute seller supply chains is a plus but not required. About the team The Stores Economics and Sciences team is a central science team that supports Amazon's Retail and Supply Chain leadership. We tackle some of Amazon's most challenging economics and machine learning problems, where our mandate is to impact the business on massive scale.
US, CA, San Diego
The Private Brands team is looking for a Research Scientist to join the team in building science solutions at scale. Our team applies Optimization, Machine Learning, Statistics, Causal Inference, and Econometrics/Economics to derive actionable insights about the complex economy of Amazon’s retail business and develop Statistical Models and Algorithms to drive strategic business decisions and improve operations. We are an interdisciplinary team of Scientists, Engineers, and Economists. Key job responsibilities You will work with business leaders, scientists, and economists to translate business and functional requirements into concrete deliverables, including the design, development, testing, and deployment of highly scalable optimization solutions and ML models. This is a unique, high visibility opportunity for someone who wants to have business impact, dive deep into large-scale problems, enable measurable actions on the consumer economy, and work closely with scientists and economists. As a Research Scientist, you bring business and industry context to science and technology decisions. You set the standard for scientific excellence and make decisions that affect the way we build and integrate algorithms. Your solutions are exemplary in terms of algorithm design, clarity, model structure, efficiency, and extensibility. You tackle intrinsically hard problems, acquiring expertise as needed. You decompose complex problems into straightforward solutions. We are particularly interested in candidates with experience in Operations Research and predictive models and working with distributed systems. Academic and/or practical background in Operations Research, Machine Learning and Reinforcement Learning are particularly relevant for this position. To know more about Amazon science, Please visit https://www.amazon.science
US, CA, Palo Alto
Alexa for Shopping (previously Rufus) is seeking a Senior Manager, Applied Science to lead multidisciplinary teams of Applied Scientists and Machine Learning Engineers building next-generation conversational AI and multi-agent systems powering customer-facing experiences at scale. This leader will drive both scientific innovation and execution across large language models (LLMs), agent orchestration, retrieval and grounding systems, evaluation frameworks, and scalable AI infrastructure. The role requires a combination of deep technical judgment, organizational leadership, product and engineering partnership, and operational excellence. The ideal candidate has a strong track record of building high-performing science and engineering teams, translating ambiguous business problems into scalable AI solutions, and delivering measurable customer impact through applied machine learning and generative AI technologies. Key job responsibilities - Lead and grow teams of Applied Scientists and Machine Learning Engineers working on conversational AI and multi-agent orchestration systems. - Define and drive technical strategy for large-scale generative AI systems, including LLM routing, prompting, grounding, memory, tool use, personalization, and response optimization. - Partner closely with Product, Engineering, and Tech leadership to align AI investments with long-term business and customer goals. - Drive end-to-end delivery of production AI systems balancing quality, latency, scalability, safety, and operational reliability. - Establish scientific and engineering best practices across experimentation, evaluation, model iteration, and production deployment. - Lead roadmap prioritization and execution across research innovation and product delivery timelines. - Build scalable evaluation methodologies and quality frameworks for multilingual and global customer experiences. - Mentor and develop technical leaders across both science and engineering disciplines. - Foster a high-performance culture centered on customer obsession, innovation, operational excellence, and strong cross-functional collaboration.
US, NY, New York
We are seeking a Human-Robot Interaction (HRI) Applied Scientist to develop cutting-edge interactions that make robots feel alive, personal, and fun. In this role, you will focus on verbal and non-verbal conversational systems, social dynamics, memory, and long-term relationship formation between robots, their environments, and the people they interact with. Your contributions will be essential in advancing robotics by enabling expressive, socially intelligent, and trustworthy interactions between robots and humans. Key job responsibilities - Develop interactive systems that leverage large language models, multimodal inputs and outputs, reinforcement learning from human feedback, or other advanced techniques to achieve fluid, engaging, and socially appropriate robot behavior - Design and implement intelligent conversational systems that handle turn-taking, grounding, interruption, and incorporates context drawn from a robot's physical environment and shared history with a user - Integrate perceptual sensor streams including gaze, facial expression, gesture, posture, and more to understand social context and produce coherent, lifelike interactions. - Develop memory and personalization systems that allow robots to form lasting relationships with individual users, learn their environments, and adapt their behavior over weeks and months - Stay updated on advancements in HRI, NLP, multimodal AI, and cognitive and social science to apply cutting-edge techniques to robot interaction challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation
IN, KA, Bengaluru
Do you want to join an innovative team of scientists applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about modeling terabytes of data and building state-of-the-art algorithms to solve complex, real-world fraud and risk challenges? Do you enjoy owning end-to-end machine learning problems, directly influencing customer experience and company profitability, while collaborating in a diverse, high-performing team? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to design, develop, and deploy advanced algorithmic systems that safeguard millions of transactions every day. In this role, you will independently drive model development from problem formulation to production deployment, build scalable ML solutions, and leverage emerging technologies—including Generative AI and LLMs—to enhance fraud detection and next-generation risk prevention systems. Key job responsibilities Own end-to-end development of machine learning models for large-scale risk management systems Analyze large volumes of historical and real-time data to identify fraud patterns and emerging risk trends Design, develop, validate, and deploy innovative models to production environments Apply GenAI/LLM technologies to automate risk evaluation and improve operational efficiency Collaborate closely with software engineering teams to implement scalable, real-time model solutions Partner with operations and business stakeholders to translate risk insights into measurable impact Establish scalable and automated processes for data analysis, model experimentation, validation, and monitoring Track model performance and business metrics; communicate insights clearly to technical and non-technical stakeholders Research and implement novel machine learning and statistical methodologies
IN, KA, Bengaluru
Do you want to join an innovative team applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about working with large-scale datasets and developing models that solve real-world fraud and risk challenges? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to help develop scalable machine learning solutions that safeguard millions of transactions every day. In this role, you will partner with senior scientists and engineers to translate business problems into data-driven solutions, build and evaluate models, and contribute to next-generation risk prevention systems, including applications of Generative AI and LLM technologies. Key job responsibilities Apply machine learning and statistical techniques to build and improve risk management models Analyze large-scale historical data to identify risk patterns and emerging trends Develop, validate, and deploy innovative models under the guidance of senior scientists Experiment with emerging technologies, including GenAI/LLMs, to enhance automation and risk evaluation Collaborate closely with software engineers to implement models in real-time production systems Partner with operations and business teams to improve risk policies and operational efficiency Build scalable, automated pipelines for data analysis, model training, and validation Monitor model performance and provide clear reporting on key risk and business metrics Research and prototype new modeling approaches to improve system performance
IN, KA, Bengaluru
Do you want to join an innovative team of scientists applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about modeling terabytes of data and building state-of-the-art algorithms to solve complex, real-world fraud and risk challenges? Do you enjoy owning end-to-end machine learning problems, directly influencing customer experience and company profitability, while collaborating in a diverse, high-performing team? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to design, develop, and deploy advanced algorithmic systems that safeguard millions of transactions every day. In this role, you will independently drive model development from problem formulation to production deployment, build scalable ML solutions, and leverage emerging technologies—including Generative AI and LLMs—to enhance fraud detection and next-generation risk prevention systems. Key job responsibilities Own end-to-end development of machine learning models for large-scale risk management systems Analyze large volumes of historical and real-time data to identify fraud patterns and emerging risk trends Design, develop, validate, and deploy innovative models to production environments Apply GenAI/LLM technologies to automate risk evaluation and improve operational efficiency Collaborate closely with software engineering teams to implement scalable, real-time model solutions Partner with operations and business stakeholders to translate risk insights into measurable impact Establish scalable and automated processes for data analysis, model experimentation, validation, and monitoring Track model performance and business metrics; communicate insights clearly to technical and non-technical stakeholders Research and implement novel machine learning and statistical methodologies
IN, KA, Bengaluru
Do you want to lead the development of advanced machine learning systems that protect millions of customers and power a trusted global eCommerce experience? Are you passionate about modeling terabytes of data, solving highly ambiguous fraud and risk challenges, and driving step-change improvements through scientific innovation? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right place for you. We are seeking a Senior Applied Scientist to define and drive the scientific direction of large-scale risk management systems that safeguard millions of transactions every day. In this role, you will lead the design and deployment of advanced machine learning solutions, influence cross-team technical strategy, and leverage emerging technologies—including Generative AI and LLMs—to build next-generation risk prevention platforms. Key job responsibilities Lead the end-to-end scientific strategy for large-scale fraud and risk modeling initiatives Define problem statements, success metrics, and long-term modeling roadmaps in partnership with business and engineering leaders Design, develop, and deploy highly scalable machine learning systems in real-time production environments Drive innovation using advanced ML, deep learning, and GenAI/LLM technologies to automate and transform risk evaluation Influence system architecture and partner with engineering teams to ensure robust, scalable implementations Establish best practices for experimentation, model validation, monitoring, and lifecycle management Mentor and raise the technical bar for junior scientists through reviews, technical guidance, and thought leadership Communicate complex scientific insights clearly to senior leadership and cross-functional stakeholders Identify emerging scientific trends and translate them into impactful production solutions