Advances in trustworthy machine learning at Alexa AI

The team’s latest research on privacy-preserving machine learning, federated learning, and bias mitigation.

At Amazon, we take the protection of customer data very seriously. We are also committed to eliminating the biases that can exist in off-the-shelf language models — such as GPT-3 and RoBERTa — that are the basis of most modern natural-language processing. Trained on public texts, these language models are known to reflect the biases implicit in those texts.

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These two topics — privacy protection and fairness — are at the core of trustworthy machine learning, an important area of research at Alexa AI. In 2021, we made contributions in the following areas:

  • Privacy-preserving machine learningDifferential privacy provides a rigorous way to quantify the privacy of machine learning models. We investigated vulnerabilities presented in the differential-privacy literature and propose computationally efficient mechanisms for protecting against them.
  • Federated learning: Federated learning (FL) is a distributed-training technique that keeps customer data on-device. Devices send only model parameter updates to the cloud, not raw data. We studied several FL challenges arising in an industrial setting.
  • Fairness in machine learning: Machine learning (ML) models should perform equally well regardless of who’s using them. But even knowing how to quantify fairness is a challenge. We introduced measures of fairness and methods to mitigate bias in ML models.
Counterfactuals.png
To reduce binary-gender disparity in a distilled GPT-2 language model, we introduce counterfactual examples, in which binary genders in real-world training examples are swapped.

Below, we summarize our research in these areas, which will be presented at ACL and ICASSP later this year. We also invite readers to participate in workshops and sessions we are organizing at NAACL 2022 and Interspeech 2022.

1. Privacy-preserving ML

The intuition behind differential privacy (DP) is that access to the outputs of a model should not provide any hint about what inputs were used to train the model. DP quantifies that intuition as a difference (in probabilities) between the outputs of a model trained on a given dataset and the outputs of the same model trained on the same dataset after a single input is removed.

One way to meet a DP privacy guarantee is to add some noise to the model parameters during training in order to obfuscate their relationship to training data. But this can compromise accuracy. The so-called privacy/utility tradeoff appears in every DP application.

Another side effect of adding a DP mechanism is increased training time. Given that training natural-language-understanding (NLU) models with large volumes of data can be prohibitively slow and that industry standards require fast training and deployment — e.g., when new features are being released — we developed a training method that meets DP requirements but remains efficient. We describe the method in a paper we’re presenting at this year’s ICASSP, “An efficient DP-SGD mechanism for large scale NLP models”.

In this work, we study the most popular DP mechanism for deep neural networks, DP-SGD, and build a computationally efficient alternative, eDP-SGD, in which we use a batch-processing scheme that leverages the GPU architecture and automates part of the hyperparameter-tuning process. While both DP-SGD and eDP-SGD provide the same privacy guarantees, we show that the training time for our mechanism is very similar to its non-DP counterpart’s. The original DP-SGD extends training time as much as 130-fold.

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Since we did our study, researchers have developed methods with stronger theoretical DP guarantees than the ones we impose in our paper, but our approach is consistent with those methods. Overall, this work makes DP more generally accessible and helps us integrate NLU models with DP guarantees into our production systems, where new models are frequently released, and a significant increase in training time is prohibitive.

While DP provides theoretical privacy guarantees, we are also interested in practical guarantees, i.e., measuring the amount of information that could potentially leak from a given model. In addition to the performance and training time of eDP-SGD, we also studied the correlation between theoretical and practical privacy guarantees. We measured practical privacy leakage using the most common method in the field, the success rate of membership inference attacks on a given model. Our experiments provide a general picture of how to optimize the privacy/utility trade-off using DP techniques for NLU models.

We also expanded the set of mechanisms for protecting NLU models against other types of attacks. In “Canary extraction in natural language understanding models”, which we will present at ACL 2022, we study the vulnerability of text classification models to a certain kind of white-box attack called a model inversion attack (ModIvA), where a fictional attack has access to the entire set of model parameters and intends to retrieve examples used during training. Existing model inversion techniques are applied to models with either continuous inputs or continuous outputs. In our work, we adopt a similar approach to text classification tasks where both inputs and outputs are discrete.

As new model architectures are developed that might display new types of vulnerabilities, we will continue innovating efficient ways of protecting our customers’ privacy.

Upcoming activities

2. Federated Learning

The idea behind federated learning (FL) is that, during the training of an ML model, part of the computation is delegated to customers’ devices, leveraging the processing power of those devices while avoiding the centralization of privacy-sensitive datasets. Each device modifies a common, shared model according to locally stored data, then sends an updated model to a central server that aggregates model updates and sends a new shared model to all the devices. At each round, the central server randomly selects a subset of active devices and requests that they perform updates.

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With federated learning, devices send model updates, not data, to a central server.

In the past year, we have made progress toward more-efficient FL and adapted common FL techniques to the industrial setting. For instance, in “Learnings from federated learning in the real world”, which we will present at ICASSP this year, we explore device selection strategies that differ from the standard uniform selection. In particular, we present the first study of device selection based on device “activity” — i.e., the number of available training samples.

These simple selection strategies are lightweight compared to existing methods, which require heavy computation from all the devices. They are thus more suitable to industrial applications, where millions of devices are involved. We study two different settings: the standard “static” setting, where all the data are available at once, and the more realistic “continual” setting, where customers generate new data over time, and past examples might have to be deleted to save storage space. Our experiments on training a language model with FL show that non-uniform sampling outperforms uniform sampling when applied to real-world data, for both the static and continual settings.

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We also expanded our understanding of FL for natural-language processing (NLP) and, in the process, made FL more accessible to the NLP community. In “FedNLP: A research platform for federated learning in natural language processing”, which will be presented later this year at NAACL, we and our colleagues at the University of Southern California and FedML systematically compare the most popular FL algorithms for four mainstream NLP tasks. We also present different methods to generate dataset partitions that are not independent and identically distributed (IID), as real-world FL methods must be robust against shifts in the distributions of the data used to train ML models.

Our analysis reveals that there is still a large gap between centralized and decentralized training under various settings, and we highlight several directions in which FL for NLP can advance. The paper represents Amazon’s contribution to the open-source framework FedNLP, which is capable of evaluating, analyzing, and developing FL methods for NLP. The codebase contains non-IID partitioning methods, enabling easy experimentation to advance the state of FL research for NLP.

We also designed methods to account for the naturally heterogeneous character of customer-generated data and applied FL to a wide variety of NLP tasks. We are aware that FL still presents many challenges, such as how to do evaluation when access to data is removed, on-device label generation for supervised tasks, and privacy-preserving communication between the server and the different devices. We are actively addressing each of these and plan to leverage our findings to improve FL-based model training and enhance associated capabilities such as analytics and model evaluation.

Upcoming activities

3. Fairness in ML

Natural-language-processing applications’ increased reliance on large language models trained on intrinsically biased web-scale corpora has amplified the importance of accurate fairness metrics and procedures for building more robust models.

In “On the intrinsic and extrinsic fairness evaluation metrics for contextualized language representations”, which we are presenting at ACL 2022, we compare two families of fairness metrics — namely extrinsic and intrinsic — that are widely used for language models. Intrinsic metrics directly probe into the fairness of language models, while extrinsic metrics evaluate the fairness of a whole system through predictions on downstream tasks.

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Method significantly reduces bias while maintaining comparable performance on machine learning tasks.

For example, the contextualized embedding association test (CEAT), an intrinsic metric, measures bias through word embedding distances in semantic vector spaces, and the extrinsic metric HateXPlain measures the bias in a downstream hate speech detection system.

Our experiments show that inconsistencies between intrinsic and extrinsic metrics often reflect inconsistencies between the datasets used to evaluate them, and a clear understanding of bias in ML models requires more careful alignment of evaluation data. The results we report in the paper can help guide the NLP community as to how to best conduct fairness evaluations.

We have also designed new measures of fairness that are adapted to language-processing applications. In “Measuring fairness of text classifiers via prediction sensitivity”, which we will present at ACL 2022, we looked at sensitivity to perturbations of input as a way to measure fairness in ML models. The metric attempts to quantify the extent to which a single prediction depends on an input feature that encodes membership in an underrepresented group.

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Our new bias measure, accumulated prediction sensitivity, combines the outputs of tow models, a task classifier (TC) and a protected status model (PSM).

We provide a theoretical analysis of our formulation and show a statistically significant difference between our metric’s correlation with the human notion of fairness and the existing counterfactual fairness metric’s.

Finally, we proposed a method to mitigate the biases of large language models during knowledge distillation, in which a smaller, more efficient model is trained to match the language model’s output on a particular task. Because large language models are trained on public texts, they can be biased in multiple ways, including the unfounded association of male or female genders with gender-neutral professions.

Distillation examples.png
Examples of texts generated by language models in response to gendered prompts before and after the application of our distillation method.

In another ACL paper, “Mitigating gender bias in distilled language models via counterfactual role reversal”, we introduce two modifications to the standard distillation mechanisms: data augmentation and teacher prediction perturbation.

We use our method to distill a GPT-2 language model for a text-generation task and demonstrate a substantial reduction in gender disparity, with only a minor reduction in utility. Interestingly, we find that reduced disparity in open-ended text generation may not necessarily lead to fairness on other downstream tasks. This finding underscores the importance of evaluating language model fairness along multiple metrics and tasks.

Our work on fairness in ML for NLP applications should help enable models that are more robust against the inherent biases of text datasets. There remain plenty of challenges in this field, but we strive to build models that offer the same experience to any customer, wherever and however they choose to interact with Alexa.

Upcoming activities

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The Amazon Center for Quantum Computing in Pasadena, CA, is looking to hire a Fabrication R&D Scientist with experience in semiconductor process development who will aid in Amazon’s effort to bring cloud quantum computing services to its worldwide customer base. You will join a multi-disciplinary team of scientists, and hardware and software engineers working at the forefront of quantum computing. Through your work inside and outside of the cleanroom environment in the fabrication research and development group, you will solve problems related to developing next-generation quantum processors. Key job responsibilities Candidates must have a demonstrated background in sound scientific and engineering principles, and must have excellent data analysis, bias for action, problem solving, and communication skills, and be highly motivated and curious to research and learn new technical topics as needed. As a Fab R&D scientist you will be expected to work on new ideas and stay abreast of novel approaches in fabricating and packaging superconducting quantum processors. Working effectively within a team environment is critical. A day in the life The candidate will develop novel technologies using micro-/nano-fabrication techniques inside the cleanroom (independently or in collaboration with other scientists and engineers) for next-generation quantum computing. Outside the cleanroom, the candidate will plan experiments, analyze data, and conceive future innovations. About the team Candidates must have a demonstrated background in sound scientific and engineering principles, and must have excellent data analysis, bias for action, problem solving, and communication skills, and be highly motivated and curious to research and learn new technical topics as needed. As a Fab R&D scientist you will be expected to work on new ideas and stay abreast of novel approaches in fabricating and packaging superconducting quantum processors. Working effectively within a team environment is critical. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Work/Life Balance Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Key job responsibilities Responsibilities include developing and optimizing processes to fabricate high-coherence superconducting qubits; developing advanced 3DI interconnect and routing technologies for integrating superconducting quantum technologies; analyzing inline metrology and electrical test data; developing and maintaining integration documentation, design rules, and standard operating procedures; interacting with project leads to provide feedback that continuously improves different processes; staying updated with the latest advancements and industry trends in process integration and apply knowledge to improve processes and drive innovation providing technical guidance and support to junior colleagues, fostering a collaborative and knowledge-sharing work environment.
US, NY, New York
Sponsored Products and Brands at Amazon Ads is reimagining the advertising landscape through industry-leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of reinventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle, from ad creation and optimization to performance analysis and customer insights. We deliver billions of ad impressions and millions of clicks daily, and are breaking fresh ground to improve both the shopper and advertiser experience. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. The General Shopping Intelligence (GSI) team is a highly motivated, collaborative, and fun-loving group with a strong entrepreneurial spirit and bias for action. We provide advanced real-time machine learning services that connect shoppers with the right ads across all platforms and surfaces worldwide. Through deep understanding of both shoppers and products, we help shoppers discover new products they love, enable advertisers to reach their customers most efficiently, and help Amazon continuously innovate on behalf of all customers. We are seeking a motivated Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, generative AI and high-scale machine learning systems. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As an Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and Generative AI solutions to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new generative AI modeling to optimize all aspects of Sponsored Products and Brands business About the team We are pioneers in applying advanced machine learning and generative AI algorithms in Sponsored Products and Brands business. We empower every customer with a customized discovery experiences from back-end optimization (such as customized response prediction models) to front-end CX innovation (such as widgets), to help shoppers feel understood and shop efficiently on and off Amazon.
US, WA, Seattle
Ever wonder how you can keep the world’s largest selection also the world’s safest and legally compliant selection? Then come join a team with the charter to monitor and classify the billions of items in the Amazon catalog to ensure compliance with various legal regulations. The Classification and Policy Platform team is looking for Sr. Applied Scientists to build technology to automatically monitor the billions of products on the Amazon platform. The software and processes built by this team are a critical component of building a catalog that our customers trust. You will have an opportunity to work with cutting edge machine learning algorithms on large datasets. You will need to build Amazon scale applications running on Amazon Cloud that both leverage and create new technologies to process large volumes of data that derive patterns and conclusions from the data. We are looking for highly motivated applied scientists and engineers interested in delivering the next level of innovation to product search for Amazon. As an Applied Scientist on the CPP team, you will be responsible for working across backend, client, business development, and data engineering teams to coordinate deep-dives, inform roadmaps, visualize metrics, and create predictive models to determine how we can best serve our customers. Responsibilities include: - Designing and implementing new features and machine learned models, including the application of state-of-art deep learning to solve search matching and ranking problems, including filtering, new content indexing, and apply document understanding - Conducting and coordinating process development leading to improved and streamlined processes for model development. Strong customer focus is essential - Working closely with Product Managers to expand depth of our product insights with data, create a variety of experiments, and determine the highest-impact projects to include in planning roadmaps - Providing technical and scientific guidance to your team members - Communicating effectively with senior management as well as with colleagues from science, engineering, and business backgrounds - Being a cultural leader that ensures teams are collecting, understanding, and using data to inform every decision that impacts our customers The successful candidate will have an established background in developing customer-facing experiences, a strong technical ability, a start-up mentality, excellent project management skills, and great communication skills. Amazon Science gives you insight into the company’s approach to customer-obsessed scientific innovation. Amazon fundamentally believes that scientific innovation is essential to being the most customer-centric company in the world. It’s the company’s ability to have an impact at scale that allows us to attract some of the brightest minds in artificial intelligence and related fields. Our scientists continue to publish, teach, and engage with the academic community, in addition to utilizing our working backwards method to enrich the way we live and work. Please visit https://www.amazon.science for more information.