Rohit re-MARS.png
Alexa AI senior vice president and head scientist Rohit Prasad onstage at re:MARS 2022.

Alexa's head scientist on conversational exploration, ambient AI

Rohit Prasad on the pathway to generalizable intelligence and what excites him most about his re:MARS keynote.

In a talk today at re:MARS — Amazon’s conference on machine learning, automation, robotics, and space — Rohit Prasad, Alexa AI senior vice president and head scientist, discussed the emerging paradigm of ambient intelligence, in which artificial intelligence is everywhere around you, responding to requests and anticipating your needs, but fading into the background when you don’t need it. Ambient intelligence, Prasad argued, offers the most practical route to generalizable intelligence, and the best evidence for that is the difference that Alexa is already making in customers’ lives.

Amazon Science caught up with Prasad to ask him a few questions about his talk.

  1. Q. 

    What is ambient intelligence?

    A. 

    Ambient intelligence is artificial intelligence [AI] that is embedded everywhere in our environment. It is both reactive, responding to explicit customer requests, and proactive, anticipating customer needs. It uses a broad range of sensing technologies, like sound, vision, ultrasound, atmospheric sensing like temperature and humidity, depth sensors, and mechanical sensors, and it takes actions, playing your favorite tune, looking up information, buying products you need, or controlling thermostats, lights, or blinds in your smart home.

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    Ambient intelligence is best exemplified by AI services like Alexa, which we use on a daily basis. Customers interact with Alexa billions of times each week. And thanks to predictive and proactive features like Hunches and Routines, more than 30% of smart-home interactions are initiated by Alexa.

  2. Q. 

    Why does ambient intelligence offer the most practical route to generalizable intelligence?

    A. 

    Alexa is made up of more than 30 machine learning systems that can each process different sensory signals. The real-time orchestration of these sophisticated machine learning systems makes Alexa one of the most complex applications of AI in the world.

    30+ ML systems.cropped.png
    Alexa is made up of more than 30 machine learning systems that process different sensory signals.

    Still, our customers demand even more from Alexa as their personal assistant, advisor, and companion. To continue to meet customer expectations, Alexa can’t just be a collection of special-purpose AI modules. Instead, it needs to be able to learn on its own and to generalize what it learns to new contexts. That’s why the ambient-intelligence path leads to generalizable intelligence.

    Generalizable intelligence [GI] doesn’t imply an all-knowing, all-capable, über AI that can accomplish any task in the world. Our definition is more pragmatic, with three key attributes: a GI agent can (1) accomplish multiple tasks; (2) rapidly evolve to ever-changing environments; and (3) learn new concepts and actions with minimal external human input. For inspiration for such intelligence, we don’t need to look far: we humans are still the best example of generalization and the standard for AI to aspire to.

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    We’re already seeing some of this today, with AI generalizing much better than ever before. Foundational Transformer-based large language models trained with self-supervision are powering many tasks with significantly less manually labeled data than was required before. For example, our large language model pretrained on Alexa interactions — the Alexa Teacher Model — captures knowledge that is used in language understanding, dialogue prediction, speech recognition, and even visual-scene understanding. We have also proven that models trained on multiple languages often outperform single-language models.

    Another element of better generalization is learning with little or no human involvement. Alexa’s self-learning mechanism is automatically correcting tens of millions of defects — both customer errors and errors in Alexa’s language-understanding models — each week. Customers can teach Alexa new behaviors, and Alexa can automatically generalize them across contexts — learning, for instance, that terms used to describe lighting settings can also be applied to speaker settings.

  3. Q. 

    Generalizing across contexts and reliably predicting customer needs will require more common sense than most AI systems exhibit today. How does common sense fit in to this picture?

    A. 

    To begin with, Alexa already exhibits common sense in a number of areas. For example, if you say to Alexa, “Set a reminder for the Super Bowl”, Alexa not only identifies the Super Bowl date and time but converts it into the customer’s time zone and reminds the customer 10 minutes before the start of the game, so they can wrap up what they are doing and get ready to watch the game.

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    Another example is suggested Routines, where Alexa detects frequent customer interaction patterns and proactively suggests automating them via a Routine. So if someone frequently asks Alexa to turn on the lights and turn up the heat at 7:00 a.m., Alexa might suggest a Routine that does that automatically.

    Even if the customer didn’t set up a Routine, Alexa can detect anomalies as part of its Hunches feature. For example, Alexa can alert you about the garage door being left open at 9:00 p.m., if it's usually closed at that time.

    Moving forward, we are aspiring to take automated reasoning to a whole new level. Our first goal is the pervasive use of commonsense knowledge in conversational AI. As part of that effort, we have collected and publicly released the largest dataset for social common sense in an interactive setting.

    We have also invented a generative approach that we call think-before-you-speak. In this approach, the AI learns to first externalize implicit commonsense knowledge — that is, “think” — using a large language model combined with a commonsense knowledge graph such as ConceptNet. Then it uses this knowledge to generate responses — that is, to “speak”.

    Think-before-you-speak.cropped.png
    An overview of the think-before-you-speak approach.

    For example, if during a social conversation on Valentine’s day a customer says, “Alexa, I want to buy flowers for my wife”, Alexa can leverage world knowledge and temporal context to respond with “Perhaps you should get her red roses”.

    We’re also working to enable Alexa to answer complex queries that require multiple inference steps. For example, if a customer asks, "Has Austria won more skiing medals than Norway?", Alexa needs to combine the mention of skiing medals with temporal context to infer that the customer is asking about the Winter Olympics. Then Alexa needs to resolve “skiing” to the set of Winter Olympics events that involve skiing, which is not trivial, since those events can have names like “Nordic combined” and “biathlon”. Next, Alexa needs to retrieve and aggregate medal counts for each country and, finally, compare results.

    Skiing medals.cropped.png
    The Alexa AI team is working to enable Alexa to answer complex queries that require multiple inference steps.

    A key requirement for responding to such questions is explainability. Alexa shouldn't just reply "yes" but provide a response that summarizes Alexa's inference steps, such as "Norway has won X medals in skiing events in the Winter Olympics, which is Y more than Austria".

  4. Q. 

    What’s the one thing you are most excited about from your re:MARS keynote?

    A. 

    If I had to pick one thing among the suite of capabilities we showed at re:MARS, I’d say it is conversational explorations. Through the years, we have made Alexa far more knowledgeable, and it has gained expertise in many domains of information to answer natural-language queries from customers.

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    Now, we are taking such question answering to the next level. We are enabling conversational explorations on ambient devices, so you don’t have to pull out your phone or go to your laptop to explore information on the web. Instead, Alexa guides you on your topic of interest, distilling a wide variety of information available on the web and shifting the heavy lifting of researching content from you to Alexa.

    The idea is that when you ask Alexa a question — about a news story you’re following, a product you’re interested in, or, say, where to hike — the response includes specific information to help you make a decision, such as an excerpt from a product review. If that initial response gives you enough information to make a decision, great. But if it doesn’t — if, for instance, you ask for other options — that’s information that Alexa can use to sharpen its answer to your question or provide helpful suggestions.

    Making this possible required three different types of advances. One is in dialogue flow prediction through deep learning in Alexa Conversations. The second is web-scale neural information retrieval to match relevant information to customer queries. And the third is automated summarization, to distill information from one or multiple sources.

    Alexa Conversations is a dialogue manager that decides what actions Alexa should take based on customer interactions, dialogue history, and the current query or input. It lets users navigate and select information on-screen in a natural way — say, searching by topics or partial titles. And it uses query-guided attention and self-attention mechanisms to incorporate on-screen context into dialogue management, to understand how users are referencing entities on-screen.

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    Web-scale neural information retrieval retrieves information in different modalities and in different languages, at the scale of billions of data points. Conversational explorations uses Transformer-based models to semantically match customer queries with relevant information. The models are trained using a multistage training paradigm optimized for diverse data sources.

    And finally, conversational explorations uses deep-learning models to summarize information in bite-sized snippets, while keeping crucial information.

    Customers will soon be able to experience such explorations, and we’re excited to get their feedback, to help us expand and enhance this capability in the months ahead.

    Amazon re:MARS 2022 - Day 2 - Keynote
    43:36 Rohit Prasad, SVP and Head Scientist, Alexa AI, Amazon

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We are looking for a talented, organized, and customer-focused applied researcher to join our Pricing Optimization science group, with a charter to measure, refine, and launch customer-obsessed improvements to our algorithmic pricing and promotion models across all products listed on Amazon. This role requires an individual with exceptional machine learning modeling and architecture expertise — particularly in deep learning, neural networks, and transformer-based architectures applied to price prediction and forecasting problems. Equally important is deep expertise in causal machine learning — including causal inference, treatment-effect estimation, and experimentation methods (e.g., uplift modeling, double/debiased machine learning, instrumental variables, and A/B and quasi-experimental design) — to isolate the true impact of pricing and promotion decisions on customer behavior and business outcomes. The ideal candidate brings a strong foundation in applied statistics and probabilistic modeling, excellent cross-functional collaboration skills, business acumen, and an entrepreneurial spirit. We are looking for an experienced innovator who is a self-starter, comfortable with ambiguity, demonstrates strong attention to detail, and has the ability to work in a fast-paced and ever-changing environment. Key job responsibilities See the big picture. Understand and influence the long-term vision for Amazon's science-based competitive, perception-preserving pricing techniques. Develop and advance price prediction models leveraging deep learning frameworks, transformer architectures, and advanced statistical methods to drive pricing accuracy at scale. Build strong collaborations. Partner with product, engineering, and science teams within Pricing & Promotions to deploy machine learning price estimation and error correction solutions at Amazon scale. Design and implement neural network-based architectures — including sequence models and transformers — for large-scale price prediction and optimization. Stay informed. Establish mechanisms to stay up to date on the latest scientific advancements in deep learning, transformer architectures, applied statistics, neural network design, probabilistic forecasting, and multi-objective optimization techniques. Identify opportunities to apply them to relevant Pricing & Promotions business problems. Keep innovating for our customers. Foster an environment that promotes rapid experimentation, continuous learning, and incremental value delivery. Leverage statistical rigor and modern deep learning approaches to validate hypotheses and drive measurable pricing improvements. Successfully execute & deliver. Apply your exceptional technical machine learning expertise — including deep neural networks, attention-based models, and applied statistical analysis — to incrementally move the needle on some of our hardest pricing problems. A day in the life We are hiring a Sr. Applied Scientist to drive our pricing optimization initiatives. We drive cross-domain and cross-system improvements through: * shape and extend our RL optimization platform - a pricing centric tool that automates the optimization of various system parameters and price inputs. * Error detection and price quality guardrails at scale. * Identifying opportunities to optimally price across systems and contexts (marketplaces, request types, event periods) Price is a highly relevant input into Stores architectures; this role creates the opportunity to drive extremely large impact (measured in Bs not Ms), but demands careful thought and clear communication. About the team The Pricing Optimization science group builds and refines Amazon's algorithmic pricing and promotion models at scale. Our team combines expertise in deep learning, transformer architectures, applied statistics, and probabilistic forecasting to develop price prediction systems that directly impact the customer experience. The team also brings hands-on experience with causal modeling and inference — including uplift modeling and treatment effect estimation — to rigorously measure the impact of pricing decisions on customer behavior and business outcomes. We partner closely with product, engineering, and business teams to take solutions from research through production deployment.
IN, KA, Bangalore
Have you ever ordered a product on Amazon and when that box with the smile arrived you wondered how it got to you so fast? Have you wondered where it came from and how much it cost Amazon to deliver it to you? If so, the WW Amazon Logistics, Business Analytics team is for you. We manage the delivery of tens of millions of products every week to Amazon’s customers, achieving on-time delivery in a cost-effective manner. We are looking for an enthusiastic, customer obsessed, Sr. Applied Scientist with good analytical skills to help manage projects and operations, implement scheduling solutions, improve metrics, and develop scalable processes and tools. The primary role of an Operations Research Scientist within Amazon is to address business challenges through building a compelling case, and using data to influence change across the organization. This individual will be given responsibility on their first day to own those business challenges and the autonomy to think strategically and make data driven decisions. Decisions and tools made in this role will have significant impact to the customer experience, as it will have a major impact on how the final phase of delivery is done at Amazon. Ideal candidates will be a high potential, strategic and analytic graduate with a PhD in (Operations Research, Statistics, Engineering, and Supply Chain) ready for challenging opportunities in the core of our world class operations space. Great candidates have a history of operations research, and the ability to use data and research to make changes. This role requires robust program management skills and research science skills in order to act on research outcomes. This individual will need to be able to work with a team, but also be comfortable making decisions independently, in what is often times an ambiguous environment. Responsibilities may include: - Develop input and assumptions based preexisting models to estimate the costs and savings opportunities associated with varying levels of network growth and operations - Creating metrics to measure business performance, identify root causes and trends, and prescribe action plans - Managing multiple projects simultaneously - Working with technology teams and product managers to develop new tools and systems to support the growth of the business - Communicating with and supporting various internal stakeholders and external audiences