Rohit re-MARS.png
Alexa AI senior vice president and head scientist Rohit Prasad onstage at re:MARS 2022.

Alexa's head scientist on conversational exploration, ambient AI

Rohit Prasad on the pathway to generalizable intelligence and what excites him most about his re:MARS keynote.

In a talk today at re:MARS — Amazon’s conference on machine learning, automation, robotics, and space — Rohit Prasad, Alexa AI senior vice president and head scientist, discussed the emerging paradigm of ambient intelligence, in which artificial intelligence is everywhere around you, responding to requests and anticipating your needs, but fading into the background when you don’t need it. Ambient intelligence, Prasad argued, offers the most practical route to generalizable intelligence, and the best evidence for that is the difference that Alexa is already making in customers’ lives.

Amazon Science caught up with Prasad to ask him a few questions about his talk.

  1. Q. 

    What is ambient intelligence?

    A. 

    Ambient intelligence is artificial intelligence [AI] that is embedded everywhere in our environment. It is both reactive, responding to explicit customer requests, and proactive, anticipating customer needs. It uses a broad range of sensing technologies, like sound, vision, ultrasound, atmospheric sensing like temperature and humidity, depth sensors, and mechanical sensors, and it takes actions, playing your favorite tune, looking up information, buying products you need, or controlling thermostats, lights, or blinds in your smart home.

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    Ambient intelligence is best exemplified by AI services like Alexa, which we use on a daily basis. Customers interact with Alexa billions of times each week. And thanks to predictive and proactive features like Hunches and Routines, more than 30% of smart-home interactions are initiated by Alexa.

  2. Q. 

    Why does ambient intelligence offer the most practical route to generalizable intelligence?

    A. 

    Alexa is made up of more than 30 machine learning systems that can each process different sensory signals. The real-time orchestration of these sophisticated machine learning systems makes Alexa one of the most complex applications of AI in the world.

    30+ ML systems.cropped.png
    Alexa is made up of more than 30 machine learning systems that process different sensory signals.

    Still, our customers demand even more from Alexa as their personal assistant, advisor, and companion. To continue to meet customer expectations, Alexa can’t just be a collection of special-purpose AI modules. Instead, it needs to be able to learn on its own and to generalize what it learns to new contexts. That’s why the ambient-intelligence path leads to generalizable intelligence.

    Generalizable intelligence [GI] doesn’t imply an all-knowing, all-capable, über AI that can accomplish any task in the world. Our definition is more pragmatic, with three key attributes: a GI agent can (1) accomplish multiple tasks; (2) rapidly evolve to ever-changing environments; and (3) learn new concepts and actions with minimal external human input. For inspiration for such intelligence, we don’t need to look far: we humans are still the best example of generalization and the standard for AI to aspire to.

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    We’re already seeing some of this today, with AI generalizing much better than ever before. Foundational Transformer-based large language models trained with self-supervision are powering many tasks with significantly less manually labeled data than was required before. For example, our large language model pretrained on Alexa interactions — the Alexa Teacher Model — captures knowledge that is used in language understanding, dialogue prediction, speech recognition, and even visual-scene understanding. We have also proven that models trained on multiple languages often outperform single-language models.

    Another element of better generalization is learning with little or no human involvement. Alexa’s self-learning mechanism is automatically correcting tens of millions of defects — both customer errors and errors in Alexa’s language-understanding models — each week. Customers can teach Alexa new behaviors, and Alexa can automatically generalize them across contexts — learning, for instance, that terms used to describe lighting settings can also be applied to speaker settings.

  3. Q. 

    Generalizing across contexts and reliably predicting customer needs will require more common sense than most AI systems exhibit today. How does common sense fit in to this picture?

    A. 

    To begin with, Alexa already exhibits common sense in a number of areas. For example, if you say to Alexa, “Set a reminder for the Super Bowl”, Alexa not only identifies the Super Bowl date and time but converts it into the customer’s time zone and reminds the customer 10 minutes before the start of the game, so they can wrap up what they are doing and get ready to watch the game.

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    Another example is suggested Routines, where Alexa detects frequent customer interaction patterns and proactively suggests automating them via a Routine. So if someone frequently asks Alexa to turn on the lights and turn up the heat at 7:00 a.m., Alexa might suggest a Routine that does that automatically.

    Even if the customer didn’t set up a Routine, Alexa can detect anomalies as part of its Hunches feature. For example, Alexa can alert you about the garage door being left open at 9:00 p.m., if it's usually closed at that time.

    Moving forward, we are aspiring to take automated reasoning to a whole new level. Our first goal is the pervasive use of commonsense knowledge in conversational AI. As part of that effort, we have collected and publicly released the largest dataset for social common sense in an interactive setting.

    We have also invented a generative approach that we call think-before-you-speak. In this approach, the AI learns to first externalize implicit commonsense knowledge — that is, “think” — using a large language model combined with a commonsense knowledge graph such as ConceptNet. Then it uses this knowledge to generate responses — that is, to “speak”.

    Think-before-you-speak.cropped.png
    An overview of the think-before-you-speak approach.

    For example, if during a social conversation on Valentine’s day a customer says, “Alexa, I want to buy flowers for my wife”, Alexa can leverage world knowledge and temporal context to respond with “Perhaps you should get her red roses”.

    We’re also working to enable Alexa to answer complex queries that require multiple inference steps. For example, if a customer asks, "Has Austria won more skiing medals than Norway?", Alexa needs to combine the mention of skiing medals with temporal context to infer that the customer is asking about the Winter Olympics. Then Alexa needs to resolve “skiing” to the set of Winter Olympics events that involve skiing, which is not trivial, since those events can have names like “Nordic combined” and “biathlon”. Next, Alexa needs to retrieve and aggregate medal counts for each country and, finally, compare results.

    Skiing medals.cropped.png
    The Alexa AI team is working to enable Alexa to answer complex queries that require multiple inference steps.

    A key requirement for responding to such questions is explainability. Alexa shouldn't just reply "yes" but provide a response that summarizes Alexa's inference steps, such as "Norway has won X medals in skiing events in the Winter Olympics, which is Y more than Austria".

  4. Q. 

    What’s the one thing you are most excited about from your re:MARS keynote?

    A. 

    If I had to pick one thing among the suite of capabilities we showed at re:MARS, I’d say it is conversational explorations. Through the years, we have made Alexa far more knowledgeable, and it has gained expertise in many domains of information to answer natural-language queries from customers.

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    Now, we are taking such question answering to the next level. We are enabling conversational explorations on ambient devices, so you don’t have to pull out your phone or go to your laptop to explore information on the web. Instead, Alexa guides you on your topic of interest, distilling a wide variety of information available on the web and shifting the heavy lifting of researching content from you to Alexa.

    The idea is that when you ask Alexa a question — about a news story you’re following, a product you’re interested in, or, say, where to hike — the response includes specific information to help you make a decision, such as an excerpt from a product review. If that initial response gives you enough information to make a decision, great. But if it doesn’t — if, for instance, you ask for other options — that’s information that Alexa can use to sharpen its answer to your question or provide helpful suggestions.

    Making this possible required three different types of advances. One is in dialogue flow prediction through deep learning in Alexa Conversations. The second is web-scale neural information retrieval to match relevant information to customer queries. And the third is automated summarization, to distill information from one or multiple sources.

    Alexa Conversations is a dialogue manager that decides what actions Alexa should take based on customer interactions, dialogue history, and the current query or input. It lets users navigate and select information on-screen in a natural way — say, searching by topics or partial titles. And it uses query-guided attention and self-attention mechanisms to incorporate on-screen context into dialogue management, to understand how users are referencing entities on-screen.

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    Web-scale neural information retrieval retrieves information in different modalities and in different languages, at the scale of billions of data points. Conversational explorations uses Transformer-based models to semantically match customer queries with relevant information. The models are trained using a multistage training paradigm optimized for diverse data sources.

    And finally, conversational explorations uses deep-learning models to summarize information in bite-sized snippets, while keeping crucial information.

    Customers will soon be able to experience such explorations, and we’re excited to get their feedback, to help us expand and enhance this capability in the months ahead.

    Amazon re:MARS 2022 - Day 2 - Keynote
    43:36 Rohit Prasad, SVP and Head Scientist, Alexa AI, Amazon

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Direct research on highly ambiguous, novel problems: Guide the team through foundational challenges in agent perception, reasoning, evaluation, reliability, and human-AI collaboration — problems where neither the approach nor the success criteria are pre-defined. Drive cross-organizational alignment: Work across partner teams (AgentCore, Bedrock model teams, Identity, Security, the MCP ecosystem) and across the Applied AI Solutions product portfolio, with product and engineering leadership, to ensure scientific decisions compose into a coherent product. Deliver measurable business impact: Ensure your team's research translates to customer outcomes: higher task accuracy, lower cost-per-action, faster time-to-production, measurable productivity for human-AI teams, and the trust that lets enterprises scale agent workflows. Establish scientific rigor and operational excellence: Set the standard for experimentation, evaluation, and reproducibility, and the mechanisms that keep the science organization productive and accountable. Advance the state of the art: Enable and champion contributions to the external technical community through publications, patents, and open-source work that position AWS as the leader in the science of secure agent-computer interaction and human-AI teamwork. About the team AWS Applied AI Solutions' (AAIS) vision is every business innovating with Amazon AI teammates. Our mission is to build delightful AI solutions that improve human capabilities and business outcomes. The Agentic WorkSpaces organization within AAIS envisions a world where people, teams, and AI collaborate securely from anywhere to create unprecedented value for every organization. We build lovable products that empower every business to unlock the full potential of human-AI teamwork, driving smarter decisions, greater creativity, more value, and faster innovation with confidence. Amazon Agentic WorkSpaces (AAWS) is building the world's most lovable, secure, and trusted always-on workspace where AI agents and humans work as partners behind enterprise-grade security. Our portfolio spans persistent desktops (Personal), application streaming (Applications), and Core, and is evolving into the governed operating environment for the hybrid workforce: humans get AI-native desktops for their role, and agents get governed desktops scoped to their task, with administrators managing both as one. This surface includes WS4Builders (an AI-native environment for builders) and WorkSpaces for Agents (W4A) — enabling AI agents to work the way humans do, with access to real applications, real interfaces, and real computing environments. Enterprises want to use AI agents for critical business workloads that touch legacy desktop applications and mainframes, yet 75% of organizations run legacy applications that lack modern APIs, and 90% of corporate data remains locked in systems never designed for agents. Agentic WorkSpaces solves this: it gives enterprises a secure, governed environment where agents and humans operate both legacy and modern applications directly, just as an employee would, without costly migrations.
IN, HR, Gurugram
Work on ML teams building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. As an Applied Scientist II, you will set scientific direction, mentor applied scientists, and partner with engineering and product leaders to deliver production-grade ML solutions at massive scale. Key job responsibilities 1. Lead and grow a high-performing team of Applied Scientists, providing technical guidance, mentorship, and career development. 2. Define and own the scientific vision and roadmap for ML solutions powering large-scale transportation planning and execution. 3. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 4. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 5. Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 6. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing. A day in the life Your day includes reviewing model performance and business metrics, guiding technical design and experimentation, mentoring scientists, and driving roadmap execution. You’ll balance near-term delivery with long-term innovation while ensuring solutions are robust, interpretable, and scalable. Ultimately, your work helps improve delivery reliability, reduce costs, and enhance the customer experience at massive scale.
US, NY, New York
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product identity and relationships at unprecedented scale. Using Generative AI, Visual Language Models (VLMs), and multimodal reasoning, we determine what makes each product unique and how products relate to one another across Amazon's catalog. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity—from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Establishing product identities and groupings requires sophisticated models that reason across text, images, and structured data—while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Item and Relationship Platform group is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services to infer product-to-product relationships that matter to our customers. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities * Formulate novel research problems at the intersection of GenAI, multimodal learning, and large-scale information retrieval—translating ambiguous business challenges into tractable scientific frameworks * Design and implement leading models leveraging VLMs, foundation models, and agentic architectures to solve product identity, relationship inference, and catalog understanding at billion-product scale * Pioneer explainable AI methodologies that balance model performance with scalability requirements for production systems impacting millions of daily customer decisions * Own end-to-end ML pipelines from research ideation to production deployment—processing petabytes of multimodal data with rigorous evaluation frameworks * Define research roadmaps aligned with business priorities, balancing foundational research with incremental product improvements * Mentor peer scientists and engineers on advanced ML techniques, experimental design, and scientific rigor—building organizational capability in GenAI and multimodal AI * Represent the team in the broader science community—publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research
IN, KA, Bengaluru
Amazon Ads is a multi-billion dollar global business that delivers advertising experiences across Amazon's owned-and-operated properties (including Prime Video, Twitch, Fire TV, and Amazon.com), third-party publisher networks, and emerging channels like generative AI-powered shopping experiences. As one of the fastest-growing segments of Amazon, we operate at unprecedented scale across desktop, mobile, connected TV, and emerging surfaces. Within Amazon Ads, Traffic Quality is a critical pillar of advertiser trust and marketplace integrity. Our mission is to build advanced capabilities that work at petabyte scale to detect sophisticated invalid traffic (IVT) which includes sophisticated non-human traffic, bot networks, and fraudulent engagement patterns across programmatic advertising. We are on a journey to establish Amazon Ads as an industry leader in traffic quality standards and transparency. Our research agenda focuses on staying ahead of adversarial actors through continuous innovation in detection methodologies, leveraging state-of-the-art techniques in deep learning and generative modeling, user behavior and multi-modal representation learning, anomaly detection, time-series analysis, and sparse labeling methods. We process billions of ad events daily, developing novel algorithms that balance precision and recall while operating under strict latency constraints. Our work directly protects hundreds of millions of dollars in advertiser spend annually while maintaining a seamless user experience. Key job responsibilities As a Data Scientist II in Traffic Quality, you will solve inherently hard problems in advertising fraud detection by applying advanced statistical techniques and machine learning. You'll work on systems that process billions of ad impressions and clicks per day, using Amazon's cloud services including EC2, S3, EMR, Sagemaker, and RedShift. - Define and frame new research problems in fraud detection where neither problem nor solution is well-defined. - Apply new machine learning approaches, models, and algorithms to detect sophisticated invalid traffic. - Apply domain knowledge to perform broad data analysis as a precursor to modeling and build business insights. - Work with unstructured and massive datasets to deliver results. - Produce research reports meeting top-tier external publication standards. - Mentor and develop junior scientists on the team. About the team Here are a few papers published by the team: 1/ [Scaling Generative Pre-training for User Ad Activity Sequences. AdKDD 2023.](https://assets.amazon.science/b7/42/03be071743d5a57cb1656e6caa34/scaling-generative-pre-training-for-user-ad-activity-sequences.pdf) 2/ [SLIDR: Real-time Robot Detection On Online Ads, IAAI 2023, Deployed Highly Innovative Applications of AI Track (AAAI 2023)](https://assets.amazon.science/75/2f/3b7106b143f38f7f4d2806388ace/real-time-detection-of-robotic-traffic-in-online-advertising.pdf) 3/ [Self-supervised Representation Learning Across Sequential and Tabular Features Using Transformers, NeurIPS 2022, First Table Representation Learning Workshop](https://openreview.net/forum?id=wIIJlmr1Dsk)