Amazon at ACL: How to teach machines to reason

Amazon’s Dan Roth on a hot new research topic — that he’s been studying for more than 25 years.

As a senior area chair at this year’s meeting of the Association for Computational Linguistics (ACL), Dan Roth, who recently joined Amazon Web Services’ AI organization as science lead for natural-language processing, has a good vantage on paper submissions to the conference. On this year’s program, one theme leaped out at him.

Dan Roth.jpg
Dan Roth, science lead for natural-language processing in Amazon Web Services’ AI organization and the Glandt Distinguished Professor in the University of Pennsylvania’s Department of Computer and Information Science.

“I looked at some statistics of papers in ACL, and I saw that there are dozens of papers now that have ‘reasoning’ in the title,” says Roth, who is also the Glandt Distinguished Professor in the University of Pennsylvania’s Department of Computer and Information Science. “The title ‘learning to reason’ is now becoming sort of hot. I think a lot of AI is going in that direction.”

Machine reasoning, Roth says, is “the ability to make inferences, especially in ‘sparse’ situations that are unlikely to have been observed before”. The classic example is deduction: from the facts that all women are mortal and that Sappho is a woman, a machine reasoning system should infer that Sappho is mortal.

Roth is well situated to review recent progress in the field, as it’s been a topic of his own research for more than 25 years. 

“This was actually my PhD work,” he says. “Learning theory was an emerging field at that time. The questions were basically, How can we formalize learning, and what does it mean that something is learnable or not learnable? What are the computational-complexity issues in learning? I was trying to move this towards questions in reasoning, which were never studied from a theoretical perspective or computational-complexity perspective.

“The assumption was that someone gives you an input — a knowledge base, for example — and you present reasoning queries to it, and in this context you want to show what can be computed. My PhD thesis was about showing that if you don't start from a knowledge base, but you jointly do learning from data and reasoning from the resulting, intermediate representation, it’s easier than doing each one of them separately. You could say that end-to-end learning today is an instantiation of this learning-to-reason process, although just conceptually. Technically, the things are very, very different.”

Compositionality

Even though Roth is, in a sense, a pioneer of end-to-end reasoning models, he believes that more-complex reasoning problems will require more-complex modeling.

“We have a lot of hard problems that we are far from being able to address using just one model,” he says. “A lot of the problems will require thinking about things in a modular way. 

“I'll give you a simple example. I want to ask my virtual assistant, ‘Are we going to make it to dinner before the movie?’ What does this assistant need to do in order to respond to my question? It needs to know where I am now, where the movie is, how long it's going to take to get there — that's easy to do today. How long is dinner? I didn't say anything about it, but we have some idea of the typical length of dinner, maybe as a function of where dinner is. Do I need to find parking? I didn't mention parking. It's an implicit event, but we know that I have to park, maybe next to the dinner place, maybe next to the movie. I have to factor this in.

“So I have to have models that know how to compute things, have some common sense — typical time of dinner, typical time of finding parking, driving between these places. And then I need a model that knows how to put this together. It's not going to be the same model, because I'm not going to train on each question. Many of the problems that we want to address are like that, where there's modularity, and we will never be able to move forward without realizing that there is modularity.”

Symbolic reasoning

Moreover, Roth says, the systems that integrate these separate modules will almost certainly need to use symbolic reasoning, or rule-based manipulation of symbolic representations.

“The growth and the excitement around neural networks has left symbols behind,” Roth says. “Some people think that symbols are an evil invention of the old AI people. But symbols were invented because they’re useful, necessary abstractions. And also, explanations are symbolic, right? When you ask me, ‘Why did you decide this?’ or ‘Why is this implied by that?’, I need to explain it to you, and I need to use symbols when I do this. So I think we are beginning to explore this interesting space between models that are continuous, if you like, and interactions that are largely symbolic.

Some people think that symbols are an evil invention of the old AI people. But symbols were invented because they’re useful, necessary abstractions
Dan Roth

“I'll give you an example. I've worked a lot on reasoning about time, as expressed in natural-language text. If you want to reason about events, you have to use the fact — and people do it all the time — that time is transitive. If A happens before B, and B happens before C, then A happens before C. This will never be written explicitly. So we kind of tell our models ‘Time is transitive’, and we can show that this helps a lot.”

The transitivity of time, however, is something that can be represented in the architecture of a neural network. That won’t always be the case, Roth explains.

“There are some cases where only in postprocessing are you aware of some declarative constraints,” Roth says. “Once you evaluate your model, once you decode, once you make the decision — only then do you want to impose a declarative constraint. Sometimes there are constraints that I was unaware of while I was training the model: the model is fixed, I trained it yesterday, but now I'm using it in a given situation where I'm aware of a constraint, and I want to be able to impose it. And there is very interesting theoretical work that people are doing now on trying to understand the advantages and disadvantage of these two paradigms — when which one is better. But the fact of the matter is that we need both.”

“In the last five years, deep neural networks have had a huge impact, especially in the context of natural language,” Roth adds. “There's a lot of excitement, for good reason. But sooner or later, people get to the realization that that's not sufficient. I think today, more and more people are beginning to think about reasoning problems and the need to decompose and compose to address them.”

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Work on ML teams building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. As an Applied Scientist II, you will set scientific direction, mentor applied scientists, and partner with engineering and product leaders to deliver production-grade ML solutions at massive scale. Key job responsibilities 1. Lead and grow a high-performing team of Applied Scientists, providing technical guidance, mentorship, and career development. 2. Define and own the scientific vision and roadmap for ML solutions powering large-scale transportation planning and execution. 3. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 4. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 5. Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 6. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing. A day in the life Your day includes reviewing model performance and business metrics, guiding technical design and experimentation, mentoring scientists, and driving roadmap execution. You’ll balance near-term delivery with long-term innovation while ensuring solutions are robust, interpretable, and scalable. Ultimately, your work helps improve delivery reliability, reduce costs, and enhance the customer experience at massive scale.
US, NY, New York
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product identity and relationships at unprecedented scale. Using Generative AI, Visual Language Models (VLMs), and multimodal reasoning, we determine what makes each product unique and how products relate to one another across Amazon's catalog. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity—from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Establishing product identities and groupings requires sophisticated models that reason across text, images, and structured data—while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Item and Relationship Platform group is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services to infer product-to-product relationships that matter to our customers. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities * Formulate novel research problems at the intersection of GenAI, multimodal learning, and large-scale information retrieval—translating ambiguous business challenges into tractable scientific frameworks * Design and implement leading models leveraging VLMs, foundation models, and agentic architectures to solve product identity, relationship inference, and catalog understanding at billion-product scale * Pioneer explainable AI methodologies that balance model performance with scalability requirements for production systems impacting millions of daily customer decisions * Own end-to-end ML pipelines from research ideation to production deployment—processing petabytes of multimodal data with rigorous evaluation frameworks * Define research roadmaps aligned with business priorities, balancing foundational research with incremental product improvements * Mentor peer scientists and engineers on advanced ML techniques, experimental design, and scientific rigor—building organizational capability in GenAI and multimodal AI * Represent the team in the broader science community—publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research
IN, KA, Bengaluru
Amazon Ads is a multi-billion dollar global business that delivers advertising experiences across Amazon's owned-and-operated properties (including Prime Video, Twitch, Fire TV, and Amazon.com), third-party publisher networks, and emerging channels like generative AI-powered shopping experiences. As one of the fastest-growing segments of Amazon, we operate at unprecedented scale across desktop, mobile, connected TV, and emerging surfaces. Within Amazon Ads, Traffic Quality is a critical pillar of advertiser trust and marketplace integrity. Our mission is to build advanced capabilities that work at petabyte scale to detect sophisticated invalid traffic (IVT) which includes sophisticated non-human traffic, bot networks, and fraudulent engagement patterns across programmatic advertising. We are on a journey to establish Amazon Ads as an industry leader in traffic quality standards and transparency. Our research agenda focuses on staying ahead of adversarial actors through continuous innovation in detection methodologies, leveraging state-of-the-art techniques in deep learning and generative modeling, user behavior and multi-modal representation learning, anomaly detection, time-series analysis, and sparse labeling methods. We process billions of ad events daily, developing novel algorithms that balance precision and recall while operating under strict latency constraints. Our work directly protects hundreds of millions of dollars in advertiser spend annually while maintaining a seamless user experience. Key job responsibilities As a Data Scientist II in Traffic Quality, you will solve inherently hard problems in advertising fraud detection by applying advanced statistical techniques and machine learning. You'll work on systems that process billions of ad impressions and clicks per day, using Amazon's cloud services including EC2, S3, EMR, Sagemaker, and RedShift. - Define and frame new research problems in fraud detection where neither problem nor solution is well-defined. - Apply new machine learning approaches, models, and algorithms to detect sophisticated invalid traffic. - Apply domain knowledge to perform broad data analysis as a precursor to modeling and build business insights. - Work with unstructured and massive datasets to deliver results. - Produce research reports meeting top-tier external publication standards. - Mentor and develop junior scientists on the team. About the team Here are a few papers published by the team: 1/ [Scaling Generative Pre-training for User Ad Activity Sequences. AdKDD 2023.](https://assets.amazon.science/b7/42/03be071743d5a57cb1656e6caa34/scaling-generative-pre-training-for-user-ad-activity-sequences.pdf) 2/ [SLIDR: Real-time Robot Detection On Online Ads, IAAI 2023, Deployed Highly Innovative Applications of AI Track (AAAI 2023)](https://assets.amazon.science/75/2f/3b7106b143f38f7f4d2806388ace/real-time-detection-of-robotic-traffic-in-online-advertising.pdf) 3/ [Self-supervised Representation Learning Across Sequential and Tabular Features Using Transformers, NeurIPS 2022, First Table Representation Learning Workshop](https://openreview.net/forum?id=wIIJlmr1Dsk)