Amazon Halo Rise advances the future of sleep

Built-in radar technology, deep domain adaptation for sleep stage classification, and low-latency incremental sleep tracking enable Halo Rise to deliver a seamless, no-contact way to help customers improve sleep.

The benefits of quality sleep are well documented, and sleep affects nearly every aspect of our physical and emotional well-being. Yet one in three adults doesn’t get enough sleep. Given Amazon’s expertise in machine learning and radar technology innovation, we wanted to invent a device that would help customers improve their sleep by looking holistically at the factors that contribute to a good night’s rest.

That’s why we’re excited to announce that Amazon has unveiled its first dedicated sleep device — Halo Rise, a combined bedside sleep tracker, wake-up light, and smart alarm. Powered by custom machine learning algorithms and a suite of built-in sensors, Halo Rise accurately determines users’ sleep stages and provides valuable insights that can be used to optimize their sleep, including information about their sleep environments. Halo Rise has no sensors to wear, batteries to charge, or apps to open. And since a good wake-up experience is core to good sleep, Halo Rise features a wake-up light and smart alarm, designed to help customers start the day feeling rested and alert.

Halo Rise in action
A built-in radar sensor uses ultralow-power radio signals to sense respiration and movement patterns and determine sleep stages.

Designing with customer trust as our foundation

Customer privacy and safety are foundational to Halo Rise, and that's evident in both the hardware design and the technologies used to power the experience. Halo Rise features neither a camera nor a microphone and instead relies on ambient radar technology and machine learning to accurately determine sleep stages: deep, light, REM (rapid eye movement), and awake.

The technology at the core of Halo Rise is a built-in radar sensor that safely emits and receives an ultralow-power radio signal. The sensor uses phase differences between reflected signals at different antennas to measure movement and distance. Through on-chip signal processing, Halo Rise produces a discrete waveform corresponding to the user’s respiration. The device cannot detect noise or visual identifiers associated with an individual user, such as body images.

Using built-in radar technology enables us to prioritize customer privacy while still delivering accurate measurements and useful results. Customers have the option to manually put Halo Rise into Standby mode, which turns off the device’s ability to detect someone’s presence or track sleep.

Halo Rise hardware design
Halo Rise features a suite of sensors to accurately track your sleep and measure your room’s temperature, humidity, and light levels. 

Intuitive and accurate experience

To design the sleep-tracking algorithm that powers Halo Rise, we thought about the most common bedtime behaviors and the ways in which customers and their families (pets included) might engage with the bedroom. This led us to innovate on five main technological fronts:

  • Presence detection: Halo Rise activates its sleep detection only when someone is in range of the sensor. Otherwise, the device remains in a monitoring mode, where no data is transmitted to the cloud.
  • Primary-user tracking: Halo Rise distinguishes the sleep of the primary user (the user closest to the device) from that of other people or pets in the same bed, even though the respiration signal cannot be associated with individual users.
  • Sleep intent detection: Halo Rise detects when the user first starts trying to sleep and distinguishes that attempt from other in-bed activities — such as reading or watching TV — to accurately measure the time it takes to fall asleep, an important indicator of sleep health.
  • Sleep stage classification: Halo Rise reliably correlates respiration-driven movement signals with sleep stages.
  • Smart-alarm integration: During the user’s alarm window, the Halo Rise smart alarm checks the user’s sleep stage every few minutes to detect light sleep, while also maximizing sleep duration.
Halo-Vienna-MM_Wave-Chart.png
A combination of breathing and movement patterns enables Halo Rise to determine the primary user for the sleep session and to measure that person’s sleep throughout the night.

Presence detection

Halo Rise has an easy setup process. To get started, a customer will place Halo Rise on their bedside table facing their chest and note in the Amazon Halo app what side of the bed they sleep on — and that’s it: Halo Rise is ready to go. The radar sensor detects motion within a 3-D geometric volume that fans out from the sensor, an area called the detection zone. Within this zone, the presence detection algorithm estimates the location of the bed and an “out-of-bed” area between the bed and the device.

On-chip algorithms detect the motion and location of respiration events within the detection zone. In both cases — motion and respiration — the algorithm evaluates the quality of the signals. On that basis, it computes a score indicating its confidence that the readings are reliable and a user is present. Only if the confidence score crosses a reliability threshold does Halo Rise begin streaming sensor data to the cloud, where it is processed by the primary-user-tracking algorithm.

Radar Fan.png
The Halo Rise detection zone is the region within which the radar sensor senses motion and location.

Primary-user tracking

We know that many of our customers share their beds, be it with other people or with pets, so our algorithms are designed to track the sleep of only the primary user. Halo Rise starts a sleep session after it detects someone’s presence within the detection zone for longer than five minutes. From there, the primary-user-tracking algorithm runs continuously in the background, sensing the closest user’s sleep stages. As long as the user sleeps on their side of the bed, and their partner sleeps on the other side, Halo Rise will track the primary user’s sleep quality irrespective of who comes to bed first and who leaves the bed last.

During the sleep session, Halo Rise dynamically monitors changes in the user’s distance from the sensor, the respiration signal quality, and abrupt changes in respiration patterns that indicate another person’s presence. These changes cause the algorithm to reassess whether it’s actually sensing the intended user and to ignore the data unrelated to the primary user. For instance, if the user gets into bed after their partner has already fallen asleep, or if they use the restroom in the middle of the night, Halo Rise detects that and adjusts the sleep results accordingly.

Sleep intent detection

Another big algorithmic challenge we faced was determining when a user is quietly sitting in bed reading their Kindle or watching TV rather than trying to fall asleep. The time it takes to fall asleep (also known as sleep latency) is an important indicator of sleep health. Too short of a time may result from sleep deprivation, while too long of a time may be due to difficulty winding down.

To address this problem, we used a combination of presence and primary-user tracking along with a machine-learning model trained and evaluated on tens of thousands of hours of sleep diaries to accurately identify when the user is trying to sleep. The model uses sensor data streamed from the device — including respiration, movement, and distance — to generate a sleep intent score. The score is then post-processed by a regularized change-point detection algorithm to determine when the user is trying to fall asleep or wake up.

Halo Rise Sleep Intent v2.png
A machine learning model trained on thousands of hours of sleep uses respiration, movement, and distance data to generate a sleep intent score.

Sleep stage classification

Wearable health trackers like Halo Band and Halo View use heart rate and motion signals to determine sleep stages during the night, but Halo Rise uses respiration. To learn how to reliably recognize those stages, we needed to develop new machine learning models.

We pretrained a deep-learning model to predict sleep stages using a rich and diverse clinical dataset that included tens of thousands of hours of sleep collected by academic and research sources. The research included sleep data measured using the clinical gold standard, polysomnography (PSG). PSG studies use a large array of sensors attached to the body to measure sleep, including respiratory inductance plethysmography (RIP) sensors, whose output is analogous to the respiration data measured by Halo Rise.

Pretraining the model to predict sleep stages from RIP sensors enabled it to develop meaningful representations of the relationship between respiration and sleep prior to additional training on radar datasets collected alongside PSG. To collect radar training data for the models, we partnered with sleep clinics to conduct thousands of hours of PSG studies. Ultimately, this enables our models to classify sleep stages using just a built-in radar in the comfort of a customer’s home.

Halo_hypnogram.png
In the morning, customers can access a sleep hypnogram that provides a detailed breakdown of time spent in each sleep stage throughout the night.

A smarter wake-up experience

When woken naturally during a light sleep stage, people are most likely to feel rested, refreshed, and ready to tackle the day. Consequently, Halo Rise features a wake-up light, which gently simulates the colors and gradual brightening of a sunrise, and a smart alarm. Customers can also set an audible smart alarm that’s integrated with our sleep stage classification algorithms, optimizing their wake experience. Ahead of their scheduled wake-up time, the audible smart alarm monitors their sleep stages and wakes them up at their ideal time for getting up. This combination of wake-up light and smart alarm is shown to increase cognitive and physical performance throughout the day.

The smart-alarm algorithms are trained around two factors: sensing when the user is in light sleep and maximizing the user’s sleep duration. For the first component, Halo Rise needs to continuously monitor sleep stages during the alarm window — the 30 minutes before a user’s scheduled alarm — to identify when the user has entered a light sleep stage, known as the “wake window.”

At this phase, our algorithms work to sense “wakeable events,” such as a change in motion or breathing. This requires incrementally computing sleep stages to trigger the alarm with low latency. Unlike many sleep algorithms, Halo Rise does not require data from the entirety of the sleep session to classify sleep stages, allowing predictions to be used directly for alarm triggers as data is streamed.

For the second component, the system’s models are trained to predict the latest moment to trigger the alarm during the wake window. This ensures that as the user drifts between sleep stages, they are getting those crucial minutes of additional sleep before the alarm goes off.

The Halo Rise wake-up light
Halo Rise identifies a “wake window” when the user is in light sleep, while also maximizing sleep duration before activating an audible smart alarm.

A solution you can trust

To evaluate our machine learning algorithms, we collected thousands of hours of sleep studies comparing Halo Rise to PSG for over a hundred sleepers, developed with input from leading sleep labs. While sleep studies are typically conducted in sleep labs, we performed in-home PSG studies at participants’ homes under supervision of registered PSG technologists to test the device in naturalistic settings.

We used three different registered PSG technologists to reliably annotate ground truth sleep stages per the American Academy of Sleep Medicine’s scoring rules. We then compared Halo Rise’s outputs to the ground truth sleep data across 14 different sleep metrics — including time asleep, time awake, time to fall asleep, and accuracy for every 30 seconds — following analysis guidelines from a standardized framework for sleep stage classification assessment. This evaluation was supplemented by thousands of sleep diaries from our beta trials, expanding our evaluation to a diverse population of adults to account for variations in preferred sleep postures, age, body shapes, and other background conditions.

What’s next?

As we look to invent new products that help our customers live better longer, Halo Rise is an important step in giving our customers greater agency over their health and well-being. By looking holistically at the end-to-end sleep experience — not just going to sleep but also getting up in the morning — Halo Rise unlocks an entirely new way for customers to understand and manage sleep. We’re excited to help them make sense of valuable sleep data, from the quality and quantity of their sleep to their room’s environment, and deliver actionable insights and resources to improve it in the future. Halo Rise is just getting started, and we are going to learn from our customers how this technology can continue to evolve and become even more personalized to better meet their needs.

Research areas

Related content

US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Applied Scientist with a strong deep learning background, to help build industry-leading technology with generative AI (GenAI) and multi-modal systems. Key job responsibilities As an Applied Scientist with the AGI team, you will work with talented peers to develop algorithms and modeling techniques to advance the state of the art with multi-modal systems. Your work will directly impact our customers in the form of products and services that make use of vision and language technology. You will leverage Amazon’s large-scale computing resources to accelerate development with multi-modal Large Language Models (LLMs) and GenAI in Computer Vision. About the team The AGI team has a mission to push the envelope with multimodal LLMs and GenAI in Computer Vision, in order to provide the best-possible experience for our customers.
US, CA, San Francisco
Do you want to create intelligent, adaptable robots with global impact? We are seeking an experienced Applied Science Manager to lead a team of talented applied scientists and software engineers developing and deploying advanced manipulation strategies and algorithms. You will drive innovation that enables manipulation in high-contact, high-density, and diverse conditions with the speed and reliability that will delight our customers. Collaborating with cross-functional teams across hardware, software, and science, you will deliver reliable and high-performing solutions that will scale across geographies, applications, and conditions. You should enjoy the process of solving real-world problems that, quite frankly, haven’t been solved at scale anywhere before. Along the way, we guarantee you’ll get opportunities to be a disruptor, prolific innovator, and a reputed problem solver—someone who truly enables robotics to significantly impact the lives of millions of consumers. A day in the life - Prioritize being a great people manager: motivating, rewarding, and coaching your diverse team is the most important part of this role. You will recruit and retain top talent and excel in people and performance management tasks. - Set a vision for the team and create the technical roadmap that deliver results for customers while thinking big for future applications. - Guide the research, design, deployment, and evaluation of complex motion planning and control algorithms for contact-rich, cluttered, real-world manipulation problems. - Work closely with perception, hardware, and software teams to create integrated robotic solutions that are better than the sum of their parts. - Implement best practices in applied research and software development, managing project timelines, resources, and deliverables effectively. Amazon offers a full range of benefits for you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!
US, WA, Seattle
Amazon Economics is seeking Structural Economist (STRUC) Interns who are passionate about applying structural econometric methods to solve real-world business challenges. STRUC economists specialize in the econometric analysis of models that involve the estimation of fundamental preferences and strategic effects. In this full-time internship (40 hours per week, with hourly compensation), you'll work with large-scale datasets to model strategic decision-making and inform business optimization, gaining hands-on experience that's directly applicable to dissertation writing and future career placement. Key job responsibilities As a STRUC Economist Intern, you'll specialize in structural econometric analysis to estimate fundamental preferences and strategic effects in complex business environments. Your responsibilities include: - Analyze large-scale datasets using structural econometric techniques to solve complex business challenges - Applying discrete choice models and methods, including logistic regression family models (such as BLP, nested logit) and models with alternative distributional assumptions - Utilizing advanced structural methods including dynamic models of customer or firm decisions over time, applied game theory (entry and exit of firms), auction models, and labor market models - Building datasets and performing data analysis at scale - Collaborating with economists, scientists, and business leaders to develop data-driven insights and strategic recommendations - Tackling diverse challenges including pricing analysis, competition modeling, strategic behavior estimation, contract design, and marketing strategy optimization - Helping business partners formalize and estimate business objectives to drive optimal decision-making and customer value - Build and refine comprehensive datasets for in-depth structural economic analysis - Present complex analytical findings to business leaders and stakeholders
US, WA, Seattle
Amazon Economics is seeking Reduced Form Causal Analysis (RFCA) Economist Interns who are passionate about applying econometric methods to solve real-world business challenges. RFCA represents the largest group of economists at Amazon, and these core econometric methods are fundamental to economic analysis across the company. In this full-time internship (40 hours per week, with hourly compensation), you'll work with large-scale datasets to analyze causal relationships and inform strategic business decisions, gaining hands-on experience that's directly applicable to dissertation writing and future career placement. Key job responsibilities As an RFCA Economist Intern, you'll specialize in econometric analysis to determine causal relationships in complex business environments. Your responsibilities include: - Analyze large-scale datasets using advanced econometric techniques to solve complex business challenges - Applying econometric techniques such as regression analysis, binary variable models, cross-section and panel data analysis, instrumental variables, and treatment effects estimation - Utilizing advanced methods including differences-in-differences, propensity score matching, synthetic controls, and experimental design - Building datasets and performing data analysis at scale - Collaborating with economists, scientists, and business leaders to develop data-driven insights and strategic recommendations - Tackling diverse challenges including program evaluation, elasticity estimation, customer behavior analysis, and predictive modeling that accounts for seasonality and time trends - Build and refine comprehensive datasets for in-depth economic analysis - Present complex analytical findings to business leaders and stakeholders
US, WA, Seattle
Amazon Economics is seeking Forecasting, Macroeconomics and Finance (FMF) Economist Interns who are passionate about applying time-series econometric methods to solve real-world business challenges. FMF economists interpret and forecast Amazon business dynamics by combining advanced time-series statistical methods with strong economic analysis and intuition. In this full-time internship (40 hours per week, with hourly compensation), you'll work with large-scale datasets to forecast business trends and inform strategic decisions, gaining hands-on experience that's directly applicable to dissertation writing and future career placement. Key job responsibilities As an FMF Economist Intern, you'll specialize in time-series econometric analysis to understand, predict, and optimize Amazon's business dynamics. Your responsibilities include: - Analyze large-scale datasets using advanced time-series econometric techniques to solve complex business challenges - Applying frontier methods in time series econometrics, including forecasting models, dynamic systems analysis, and econometric models that combine macro and micro data - Developing formal models to understand past and present business dynamics, predict future trends, and identify relevant risks and opportunities - Building datasets and performing data analysis at scale using world-class data tools - Collaborating with economists, scientists, and business leaders to develop data-driven insights and strategic recommendations - Tackling diverse challenges including analyzing drivers of growth and profitability, forecasting business metrics, understanding how customer experience interacts with external conditions, and evaluating short, medium, and long-term business dynamics - Build and refine comprehensive datasets for in-depth time-series economic analysis - Present complex analytical findings to business leaders and stakeholders
US, WA, Seattle
Do you want a role with deep meaning and the ability to have a global impact? Hiring top talent is not only critical to Amazon’s success – it can literally change the world. It took a lot of great hires to deliver innovations like AWS, Prime, and Alexa, which make life better for millions of customers around the world. As part of the Intelligent Talent Acquisition (ITA) team, you'll have the opportunity to reinvent Amazon’s hiring process with unprecedented scale, sophistication, and accuracy. ITA is an industry-leading people science and technology organization made up of scientists, engineers, analysts, product professionals, and more. Our shared goal is to fairly and precisely connect the right people to the right jobs. Last year, we delivered over 6 million online candidate assessments, driving a merit-based hiring approach that gives candidates the opportunity to showcase their true skills. Each year we also help Amazon deliver billions of packages around the world by making it possible to hire hundreds of thousands of associates in the right quantity, at the right location, at exactly the right time. You’ll work on state-of-the-art research with advanced software tools, new AI systems, and machine learning algorithms to solve complex hiring challenges. Join ITA in using cutting-edge technologies to transform the hiring landscape and make a meaningful difference in people's lives. Together, we can solve the world's toughest hiring problems. Within ITA, the Global Hiring Science (GHS) team designs and implements innovative hiring solutions at scale. We work in a fast-paced, global environment where we use research to solve complex problems and build scalable hiring products that deliver measurable impact to our customers. We are seeking selection researchers with a strong foundation in hiring assessment development, legally-defensible validation approaches, research and experimental design, and data analysis. Preferred candidates will have experience across the full hiring assessment lifecycle, from solution design to content development and validation to impact analysis. We are looking for equal parts researcher and consultant, who is able to influence customers with insights derived from science and data. You will work closely with cross-functional teams to design new hiring solutions and experiment with measurement methods intended to precisely define exactly what job success looks like and how best to predict it. Key job responsibilities What you’ll do as a GHS Research Scientist: • Design large-scale personnel selection research that shapes Amazon’s global talent assessment practices across a variety of topics (e.g., assessment validation, measuring post-hire impact) • Partner with key stakeholders to create innovative solutions that blend scientific rigor with real-world business impact while navigating complex legal and professional standards • Apply advanced statistical techniques to analyze massive, diverse datasets to uncover insights that optimize our candidate evaluation processes and drive hiring excellence • Explore emerging technologies and innovative methodologies to enhance talent measurement while maintaining Amazon's commitment to scientific integrity • Translate complex research findings into compelling, actionable strategies that influence senior leader/business decisions and shape Amazon's talent acquisition roadmap • Write impactful documents that distill intricate scientific concepts into clear, persuasive communications for diverse audiences, from data scientists to business leaders • Ensure effective teamwork, communication, collaboration, and commitment across multiple teams with competing priorities A day in the life Imagine diving into challenges that impact millions of employees across Amazon's global operations. As a GHS Research Scientist, you'll tackle questions about hiring and organizational effectiveness on a global scale. Your day might begin with analyzing datasets to inform how we attract and select world-class talent. Throughout the day, you'll collaborate with peers in our research community, discussing different research methodologies and sharing innovative approaches to solving unique personnel challenges. This role offers a blend of focused analytical time and interacting with stakeholders across the globe.
CA, BC, Vancouver
The Alexa Daily Essentials team delivers experiences critical to how customers interact with Alexa as part of daily life. Alexa users engage with our products across experiences connected to Timers, Alarms, Calendars, Food, and News. Our experiences include critical time saving techniques, ad-supported news audio and video, and in-depth kitchen guidance aimed at serving the needs of the family from sunset to sundown. As a Data Scientist on our team, you'll work with complex data, develop statistical methodologies, and provide critical product insights that shape how we build and optimize our solutions. You will work closely with your Analytics and Applied Science teammates. You will build frameworks and mechanisms to scale data solutions across our organization. If you are passionate about redefining how AI can improves everyone's daily life, we’d love to hear from you. Key job responsibilities Problem-Solving - Analyze complex data (including healthcare data, experimental data, and large-scale datasets) to identify patterns, inform product decisions, and understand root causes of anomalies. - Develop analysis and modeling approaches to drive product and engineering actions to identify patterns, insights, and understand root causes of anomalies. Your solutions directly improve the customer experience. - Independently work with product partners to identify problems and opportunities. Apply a range of data science techniques and tools to solve these problems. Use data driven insights to inform product development. Work with cross-disciplinary teams to mechanize your solution into scalable and automated frameworks. Data Infrastructure - Build data pipelines, and identify novel data sources to leverage in analytical work - both from within Alexa and from cross Amazon - Acquire data by building the necessary SQL / ETL queries Communication - Excel at communicating complex ideas to technical and non-technical audiences. - Build relationships with stakeholders and counterparts. Work with stakeholders to translate causal insights into actionable recommendations - Force multiply the work of the team with data visualizations, presentations, and/or dashboards to drive awareness and adoption of data assets and product insights - Collaborate with cross-functional teams. Mentor teammates to foster a culture of continuous learning and development
US, WA, Seattle
The Automated Reasoning Group in the AWS Neuron Compiler team is looking for an Applied Scientist to work on the intersection of Artificial Intelligence and program analysis to raise the code quality bar in our state-of-the-art deep learning compiler stack. This stack is designed to optimize application models across diverse domains, including Large Language and Vision, originating from leading frameworks such as PyTorch, TensorFlow, and JAX. Your role will involve working closely with our custom-built Machine Learning accelerators, Inferentia and Trainium, which represent the forefront of AWS innovation for advanced ML capabilities, and is the underpinning of Generative AI. In this role as an Applied Scientist, you'll be instrumental in designing, developing, and deploying analyzers for ML compiler stages and compiler IRs. You will architect and implement business-critical tooling, publish cutting-edge research, and mentor a brilliant team of experienced scientists and engineers. You will need to be technically capable, credible, and curious in your own right as a trusted AWS Neuron engineer, innovating on behalf of our customers. Your responsibilities will involve tackling crucial challenges alongside a talented engineering team, contributing to leading-edge design and research in compiler technology and deep-learning systems software. Strong experience in programming languages, compilers, program analyzers, and program synthesis engines will be a benefit in this role. A background in machine learning and AI accelerators is preferred but not required. A day in the life Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (IoT), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, NY, New York
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
US, MD, Jessup
Application deadline: Applications will be accepted on an ongoing basis Are you excited to help the US Intelligence Community design, build, and implement AI algorithms, including advanced Generative AI solutions, to augment decision making while meeting the highest standards for reliability, transparency, and scalability? The Amazon Web Services (AWS) US Federal Professional Services team works directly with US Intelligence Community agencies and other public sector entities to achieve their mission goals through the adoption of Machine Learning (ML) and Generative AI methods. We build models for text, image, video, audio, and multi-modal use cases, leveraging both traditional ML approaches and state-of-the-art generative models including Large Language Models (LLMs), text-to-image generation, and other advanced AI capabilities to fit the mission. Our team collaborates across the entire AWS organization to bring access to product and service teams, to get the right solution delivered and drive feature innovation based on customer needs. At AWS, we're hiring experienced data scientists with a background in both traditional and generative AI who can help our customers understand the opportunities their data presents, and build solutions that earn the customer trust needed for deployment to production systems. In this role, you will work closely with customers to deeply understand their data challenges and requirements, and design tailored solutions that best fit their use cases. You should have broad experience building models using all kinds of data sources, and building data-intensive applications at scale. You should possess excellent business acumen and communication skills to collaborate effectively with stakeholders, develop key business questions, and translate requirements into actionable solutions. You will provide guidance and support to other engineers, sharing industry best practices and driving innovation in the field of data science and AI. This position requires that the candidate selected must currently possess and maintain an active TS/SCI Security Clearance. The position further requires the candidate to opt into a commensurate clearance for each government agency for which they perform AWS work. Key job responsibilities As a Data Scientist, you will: - Collaborate with AI/ML scientists and architects to research, design, develop, and evaluate AI algorithms to address real-world challenges - Interact with customers directly to understand the business problem, help and aid them in implementation of AI solutions, deliver briefing and deep dive sessions to customers and guide customer on adoption patterns and paths to production. - Create and deliver best practice recommendations, tutorials, blog posts, sample code, and presentations adapted to technical, business, and executive stakeholder - Provide customer and market feedback to Product and Engineering teams to help define product direction - This position may require up to 25% local travel. About the team Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.