Amazon Halo Rise advances the future of sleep

Built-in radar technology, deep domain adaptation for sleep stage classification, and low-latency incremental sleep tracking enable Halo Rise to deliver a seamless, no-contact way to help customers improve sleep.

The benefits of quality sleep are well documented, and sleep affects nearly every aspect of our physical and emotional well-being. Yet one in three adults doesn’t get enough sleep. Given Amazon’s expertise in machine learning and radar technology innovation, we wanted to invent a device that would help customers improve their sleep by looking holistically at the factors that contribute to a good night’s rest.

That’s why we’re excited to announce that Amazon has unveiled its first dedicated sleep device — Halo Rise, a combined bedside sleep tracker, wake-up light, and smart alarm. Powered by custom machine learning algorithms and a suite of built-in sensors, Halo Rise accurately determines users’ sleep stages and provides valuable insights that can be used to optimize their sleep, including information about their sleep environments. Halo Rise has no sensors to wear, batteries to charge, or apps to open. And since a good wake-up experience is core to good sleep, Halo Rise features a wake-up light and smart alarm, designed to help customers start the day feeling rested and alert.

Halo Rise in action
A built-in radar sensor uses ultralow-power radio signals to sense respiration and movement patterns and determine sleep stages.

Designing with customer trust as our foundation

Customer privacy and safety are foundational to Halo Rise, and that's evident in both the hardware design and the technologies used to power the experience. Halo Rise features neither a camera nor a microphone and instead relies on ambient radar technology and machine learning to accurately determine sleep stages: deep, light, REM (rapid eye movement), and awake.

The technology at the core of Halo Rise is a built-in radar sensor that safely emits and receives an ultralow-power radio signal. The sensor uses phase differences between reflected signals at different antennas to measure movement and distance. Through on-chip signal processing, Halo Rise produces a discrete waveform corresponding to the user’s respiration. The device cannot detect noise or visual identifiers associated with an individual user, such as body images.

Using built-in radar technology enables us to prioritize customer privacy while still delivering accurate measurements and useful results. Customers have the option to manually put Halo Rise into Standby mode, which turns off the device’s ability to detect someone’s presence or track sleep.

Halo Rise hardware design
Halo Rise features a suite of sensors to accurately track your sleep and measure your room’s temperature, humidity, and light levels. 

Intuitive and accurate experience

To design the sleep-tracking algorithm that powers Halo Rise, we thought about the most common bedtime behaviors and the ways in which customers and their families (pets included) might engage with the bedroom. This led us to innovate on five main technological fronts:

  • Presence detection: Halo Rise activates its sleep detection only when someone is in range of the sensor. Otherwise, the device remains in a monitoring mode, where no data is transmitted to the cloud.
  • Primary-user tracking: Halo Rise distinguishes the sleep of the primary user (the user closest to the device) from that of other people or pets in the same bed, even though the respiration signal cannot be associated with individual users.
  • Sleep intent detection: Halo Rise detects when the user first starts trying to sleep and distinguishes that attempt from other in-bed activities — such as reading or watching TV — to accurately measure the time it takes to fall asleep, an important indicator of sleep health.
  • Sleep stage classification: Halo Rise reliably correlates respiration-driven movement signals with sleep stages.
  • Smart-alarm integration: During the user’s alarm window, the Halo Rise smart alarm checks the user’s sleep stage every few minutes to detect light sleep, while also maximizing sleep duration.
Halo-Vienna-MM_Wave-Chart.png
A combination of breathing and movement patterns enables Halo Rise to determine the primary user for the sleep session and to measure that person’s sleep throughout the night.

Presence detection

Halo Rise has an easy setup process. To get started, a customer will place Halo Rise on their bedside table facing their chest and note in the Amazon Halo app what side of the bed they sleep on — and that’s it: Halo Rise is ready to go. The radar sensor detects motion within a 3-D geometric volume that fans out from the sensor, an area called the detection zone. Within this zone, the presence detection algorithm estimates the location of the bed and an “out-of-bed” area between the bed and the device.

On-chip algorithms detect the motion and location of respiration events within the detection zone. In both cases — motion and respiration — the algorithm evaluates the quality of the signals. On that basis, it computes a score indicating its confidence that the readings are reliable and a user is present. Only if the confidence score crosses a reliability threshold does Halo Rise begin streaming sensor data to the cloud, where it is processed by the primary-user-tracking algorithm.

Radar Fan.png
The Halo Rise detection zone is the region within which the radar sensor senses motion and location.

Primary-user tracking

We know that many of our customers share their beds, be it with other people or with pets, so our algorithms are designed to track the sleep of only the primary user. Halo Rise starts a sleep session after it detects someone’s presence within the detection zone for longer than five minutes. From there, the primary-user-tracking algorithm runs continuously in the background, sensing the closest user’s sleep stages. As long as the user sleeps on their side of the bed, and their partner sleeps on the other side, Halo Rise will track the primary user’s sleep quality irrespective of who comes to bed first and who leaves the bed last.

During the sleep session, Halo Rise dynamically monitors changes in the user’s distance from the sensor, the respiration signal quality, and abrupt changes in respiration patterns that indicate another person’s presence. These changes cause the algorithm to reassess whether it’s actually sensing the intended user and to ignore the data unrelated to the primary user. For instance, if the user gets into bed after their partner has already fallen asleep, or if they use the restroom in the middle of the night, Halo Rise detects that and adjusts the sleep results accordingly.

Sleep intent detection

Another big algorithmic challenge we faced was determining when a user is quietly sitting in bed reading their Kindle or watching TV rather than trying to fall asleep. The time it takes to fall asleep (also known as sleep latency) is an important indicator of sleep health. Too short of a time may result from sleep deprivation, while too long of a time may be due to difficulty winding down.

To address this problem, we used a combination of presence and primary-user tracking along with a machine-learning model trained and evaluated on tens of thousands of hours of sleep diaries to accurately identify when the user is trying to sleep. The model uses sensor data streamed from the device — including respiration, movement, and distance — to generate a sleep intent score. The score is then post-processed by a regularized change-point detection algorithm to determine when the user is trying to fall asleep or wake up.

Halo Rise Sleep Intent v2.png
A machine learning model trained on thousands of hours of sleep uses respiration, movement, and distance data to generate a sleep intent score.

Sleep stage classification

Wearable health trackers like Halo Band and Halo View use heart rate and motion signals to determine sleep stages during the night, but Halo Rise uses respiration. To learn how to reliably recognize those stages, we needed to develop new machine learning models.

We pretrained a deep-learning model to predict sleep stages using a rich and diverse clinical dataset that included tens of thousands of hours of sleep collected by academic and research sources. The research included sleep data measured using the clinical gold standard, polysomnography (PSG). PSG studies use a large array of sensors attached to the body to measure sleep, including respiratory inductance plethysmography (RIP) sensors, whose output is analogous to the respiration data measured by Halo Rise.

Pretraining the model to predict sleep stages from RIP sensors enabled it to develop meaningful representations of the relationship between respiration and sleep prior to additional training on radar datasets collected alongside PSG. To collect radar training data for the models, we partnered with sleep clinics to conduct thousands of hours of PSG studies. Ultimately, this enables our models to classify sleep stages using just a built-in radar in the comfort of a customer’s home.

Halo_hypnogram.png
In the morning, customers can access a sleep hypnogram that provides a detailed breakdown of time spent in each sleep stage throughout the night.

A smarter wake-up experience

When woken naturally during a light sleep stage, people are most likely to feel rested, refreshed, and ready to tackle the day. Consequently, Halo Rise features a wake-up light, which gently simulates the colors and gradual brightening of a sunrise, and a smart alarm. Customers can also set an audible smart alarm that’s integrated with our sleep stage classification algorithms, optimizing their wake experience. Ahead of their scheduled wake-up time, the audible smart alarm monitors their sleep stages and wakes them up at their ideal time for getting up. This combination of wake-up light and smart alarm is shown to increase cognitive and physical performance throughout the day.

The smart-alarm algorithms are trained around two factors: sensing when the user is in light sleep and maximizing the user’s sleep duration. For the first component, Halo Rise needs to continuously monitor sleep stages during the alarm window — the 30 minutes before a user’s scheduled alarm — to identify when the user has entered a light sleep stage, known as the “wake window.”

At this phase, our algorithms work to sense “wakeable events,” such as a change in motion or breathing. This requires incrementally computing sleep stages to trigger the alarm with low latency. Unlike many sleep algorithms, Halo Rise does not require data from the entirety of the sleep session to classify sleep stages, allowing predictions to be used directly for alarm triggers as data is streamed.

For the second component, the system’s models are trained to predict the latest moment to trigger the alarm during the wake window. This ensures that as the user drifts between sleep stages, they are getting those crucial minutes of additional sleep before the alarm goes off.

The Halo Rise wake-up light
Halo Rise identifies a “wake window” when the user is in light sleep, while also maximizing sleep duration before activating an audible smart alarm.

A solution you can trust

To evaluate our machine learning algorithms, we collected thousands of hours of sleep studies comparing Halo Rise to PSG for over a hundred sleepers, developed with input from leading sleep labs. While sleep studies are typically conducted in sleep labs, we performed in-home PSG studies at participants’ homes under supervision of registered PSG technologists to test the device in naturalistic settings.

We used three different registered PSG technologists to reliably annotate ground truth sleep stages per the American Academy of Sleep Medicine’s scoring rules. We then compared Halo Rise’s outputs to the ground truth sleep data across 14 different sleep metrics — including time asleep, time awake, time to fall asleep, and accuracy for every 30 seconds — following analysis guidelines from a standardized framework for sleep stage classification assessment. This evaluation was supplemented by thousands of sleep diaries from our beta trials, expanding our evaluation to a diverse population of adults to account for variations in preferred sleep postures, age, body shapes, and other background conditions.

What’s next?

As we look to invent new products that help our customers live better longer, Halo Rise is an important step in giving our customers greater agency over their health and well-being. By looking holistically at the end-to-end sleep experience — not just going to sleep but also getting up in the morning — Halo Rise unlocks an entirely new way for customers to understand and manage sleep. We’re excited to help them make sense of valuable sleep data, from the quality and quantity of their sleep to their room’s environment, and deliver actionable insights and resources to improve it in the future. Halo Rise is just getting started, and we are going to learn from our customers how this technology can continue to evolve and become even more personalized to better meet their needs.

Research areas

Related content

US, CA, San Francisco
The Amazon General Intelligence “AGI” organization is looking for an Executive Assistant to support leaders of our Autonomy Team in our growing AI Lab space located in San Francisco. This role is ideal for exceptionally talented, dependable, customer-obsessed, and self-motivated individuals eager to work in a fast paced, exciting and growing team. This role serves as a strategic business partner, managing complex executive operations across the AGI organization. The position requires superior attention to detail, ability to meet tight deadlines, excellent organizational skills, and juggling multiple critical requests while proactively anticipating needs and driving improvements. High integrity, discretion with confidential information, and professionalism are essential. The successful candidate will complete complex tasks and projects quickly with minimal guidance, react with appropriate urgency, and take effective action while navigating ambiguity. Flexibility to change direction at a moment's notice is critical for success in this role. Key job responsibilities Key job responsibilities Serve as strategic partner to senior leadership, identifying opportunities to improve organizational effectiveness and drive operational excellence Manage complex calendars and scheduling for multiple executives Drive continuous improvement through process optimization and new mechanisms Coordinate team activities including staff meetings, offsites, and events Schedule and manage cost-effective travel Attend key meetings, track deliverables, and ensure timely follow-up Create expense reports and manage budget tracking Serve as liaison between executives and internal/external stakeholders Build collaborative relationships with Executive Assistants across the company and with critical external partners Help us build a great team culture in the Lab!
IN, KA, Bengaluru
RBS (Retail Business Services) Tech team works towards enhancing the customer experience (CX) and their trust in product data by providing technologies to find and fix Amazon CX defects at scale. Our platforms help in improving the CX in all phases of customer journey, including selection, discoverability & fulfilment, buying experience and post-buying experience (product quality and customer returns). The team also develops GenAI platforms for automation of Amazon Stores Operations. As a Sciences team in RBS Tech, we focus on foundational ML research and develop scalable state-of-the-art ML solutions to solve the problems covering customer experience (CX) and Selling partner experience (SPX). We work to solve problems related to multi-modal understanding (text and images), task automation through multi-modal LLM Agents, supervised and unsupervised techniques, multi-task learning, multi-label classification, aspect and topic extraction for Customer Anecdote Mining, image and text similarity and retrieval using NLP and Computer Vision for product groupings and identifying duplicate listings in product search results. Key job responsibilities As a Data Scientist, you will be responsible to design and deploy scalable GenAI, NLP and Computer Vision solutions that will impact the content visible to millions of customer and solve key customer experience issues. You will develop novel LLM, deep learning and statistical techniques for task automation, text processing, image processing, pattern recognition, and anomaly detection problems. You will define the research and experiments strategy with an iterative execution approach to develop AI/ML models and progressively improve the results over time. You will partner with business and engineering teams to identify and solve large and significantly complex problems that require scientific innovation. You will help the team leverage your expertise, by coaching and mentoring. You will contribute to the professional development of colleagues, improving their technical knowledge and the engineering practices. You will independently as well as guide team to file for patents and/or publish research work where opportunities arise. The RBS org deals with problems that are directly related to the selling partners and end customers and the ML team drives resolution to organization level problems. Therefore, the Data Scientist role will impact the large product strategy, identifies new business opportunities and provides strategic direction which is very exciting.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Science Manager to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will lead a strong science team and work closely with other science and engineering leaders, product and business partners together to build the best personalized customer experience for Prime Video. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities - Lead to develop AI solutions for various Prime Video recommendation and personalization systems using Deep learning, GenAI, Reinforcement Learning, recommendation system and optimization methods; - Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; - Effectively communicate technical and non-technical ideas with teammates and stakeholders; - Stay up-to-date with advancements and the latest modeling techniques in the field; - Hire and grow a science team working in this exciting video personalization domain. About the team Prime Video Recommendation Science team owns science solution to power recommendation and personalization experience on various devices. We work closely with the engineering teams to launch our solutions in production.
US, CA, San Francisco
We are seeking a Member of Technical Staff Simulation Engineer to join our AI robotics research team developing foundation models for robotics. You will rapidly develop 3D physics-based and photorealistic simulations alongside scientists to enable training large-scale machine learning models. Key job responsibilities - Develop simulations for reinforcement learning, closed-loop simulations and synthetic data generation - Implement essential robotics features, including accurate modeling of sensors, actuators, and controllers - Build real-to-sim workflows for dynamic environments and robotics tasks - Implement simulation features to minimize sim-to-real gaps through domain randomization and system identification - Create asset toolchains supporting industry-standard formats (URDF, MJCF, USD) - Collaborate closely with a team of ML researchers to enable large-scale robotics training pipelines About the team At Frontier AI & Robotics (FAR), we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through frontier foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
IN, KA, Bengaluru
RBS (Retail Business Services) Tech team works towards enhancing the customer experience (CX) and their trust in product data by providing technologies to find and fix Amazon CX defects at scale. Our platforms help in improving the CX in all phases of customer journey, including selection, discoverability & fulfilment, buying experience and post-buying experience (product quality and customer returns). The team also develops GenAI platforms for automation of Amazon Stores Operations. As a Sciences team in RBS Tech, we focus on foundational ML research and develop scalable state-of-the-art ML solutions to solve the problems covering customer experience (CX) and Selling partner experience (SPX). We work to solve problems related to multi-modal understanding (text and images), task automation through multi-modal LLM Agents, supervised and unsupervised techniques, multi-task learning, multi-label classification, aspect and topic extraction for Customer Anecdote Mining, image and text similarity and retrieval using NLP and Computer Vision for product groupings and identifying duplicate listings in product search results. Key job responsibilities As an Applied Scientist, you will be responsible to design and deploy scalable GenAI, NLP and Computer Vision solutions that will impact the content visible to millions of customer and solve key customer experience issues. You will develop novel LLM, deep learning and statistical techniques for task automation, text processing, image processing, pattern recognition, and anomaly detection problems. You will define the research and experiments strategy with an iterative execution approach to develop AI/ML models and progressively improve the results over time. You will partner with business and engineering teams to identify and solve large and significantly complex problems that require scientific innovation. You will independently file for patents and/or publish research work where opportunities arise. The RBS org deals with problems that are directly related to the selling partners and end customers and the ML team drives resolution to organization level problems. Therefore, the Applied Scientist role will impact the large product strategy, identifies new business opportunities and provides strategic direction which is very exciting.
US, CA, East Palo Alto
As part of the AWS Solutions organization, we have a vision to provide business applications, leveraging Amazon’s unique experience and expertise, that are used by millions of companies worldwide to manage day-to-day operations. We will accomplish this by accelerating our customers’ businesses through delivery of intuitive and differentiated technology solutions that solve enduring business challenges. We blend vision with curiosity and Amazon’s real-world experience to build opinionated, turnkey solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use. Key job responsibilities Everyone on the team needs to be entrepreneurial, wear many hats and work in a highly collaborative environment that’s more startup than big company. We’ll need to tackle problems that span a variety of domains: computer vision, image recognition, machine learning, real-time and distributed systems. As a Sr. Applied Scientist, you will help solve a variety of technical challenges and mentor other scientists. You will be the thought leader of the team. You will tackle challenging, novel situations every day and given the size of this initiative, you’ll have the opportunity to work with multiple technical teams at Amazon in different locations. You should be comfortable with a degree of ambiguity that’s higher than most projects and relish the idea of solving problems that, frankly, haven’t been solved at scale before - anywhere. Along the way, we guarantee that you’ll learn a ton, have fun and make a positive impact on millions of people. A key focus of this role will be developing and implementing advanced visual reasoning systems that can understand complex spatial relationships and object interactions in real-time. You'll work on designing autonomous AI agents that can make intelligent decisions based on visual inputs, understand customer behavior patterns, and adapt to dynamic retail environments. This includes developing systems that can perform complex scene understanding, reason about object permanence, and predict customer intentions through visual cues. About the team Just Walk Out (JWO) is a new kind of store with no lines and no checkout—you just grab and go! Customers simply use the Amazon Go app to enter the store, take what they want from our selection of fresh, delicious meals and grocery essentials, and go! Our checkout-free shopping experience is made possible by our Just Walk Out Technology, which automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your account and send you a receipt. Check it out at amazon.com/go. Designed and custom-built by Amazonians, our Just Walk Out Technology uses a variety of technologies including computer vision, sensor fusion, and advanced machine learning. Innovation is part of our DNA! Our goal is to be Earths’ most customer centric company and we are just getting started. We need people who want to join an ambitious program that continues to push the state of the art in computer vision, machine learning, distributed systems and hardware design.
US, MA, N.reading
Amazon is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. We are seeking a talented Applied Scientist to join our advanced robotics team, focusing on developing and applying cutting-edge simulation methodologies for advanced robotics systems. This role centers on research and development of physics-based simulation techniques, sim-to-real transfer methods, and machine learning approaches that enable rapid development, testing, and validation of robotic systems operating in complex, real-world environments. Key job responsibilities - Advance physics-based simulation fidelity for contact-rich manipulation and locomotion - Design and build high-performance simulation tools integrated into a robotics design stack - Translate research ideas into robust, verifiable data - Develop methods to quantify and reduce simulation-to-reality gaps across design, safety, and control - Architect scalable simulation solutions for rigid and deformable body dynamics - Build simulation pipelines optimized for a digital twin level of fidelity - Establish frameworks for continuous simulation improvement using real-world hardware - Collaborate with engineering, science, and safety teams on simulation requirements and validation About the team Our team is building a comprehensive robot simulation and modeling platform for advanced robotics development, combining locomotion and manipulation capabilities. We operate at the cutting edge of physics simulation, reinforcement learning, hardware-in-the-loop (HIL), and sim-to-real transfer, collaborating with world-class robotics engineers, scientists, and mechanical designers in a fast-paced, innovation-driven environment. This role uniquely combines fundamental research with real-world development. You will pursue core research questions in physics-based simulation while seeing your work translated into real robots, validated on real hardware. Working alongside Robot scientist and designers, you will help transform research ideas into scalable, quantifiable simulation capabilities that directly impact how robots are designed and built.
US, WA, Seattle
Are you a scientist who wants to define how AI remembers people, their loved ones, their unique preferences, and the moments that matter? Are you passionate about NLP, large language models, information retrieval, and entity understanding? Do you want to build systems that learn who the people in a customer's life are, what each of them cares about, and retrieve the right knowledge at the right moment? Do you want access to massive datasets, world-class compute, and the freedom to reason from first principles on novel problems? If any of this excites you, we'd love to talk. Our team is part of Amazon's Personalization organization, building the memory layer that powers how Amazon understands and personalizes for individual customers and their household members. We work at the intersection of NLP, LLMs, entity resolution, and retrieval — disaggregating preferences for each and every customer and their loved ones, and surfacing the most relevant knowledge to power experiences across Amazon that personalize more deeply than ever before. We are a central personalization team, partnering directly with organizations across Amazon to shape how personalization works at scale for years to come. Key job responsibilities As an Applied Scientist in our team, you will be responsible for the research, design, and development of new AI technologies for personalization. You will adopt or invent new machine learning and analytical techniques in the realm of recommendations, information retrieval and large language models. You will collaborate with scientists, engineers, and product partners locally and abroad. Your work will include inventing, experimenting with, and launching new features, products and systems. Please visit https://www.amazon.science for more information.
US, CA, Palo Alto
We are looking for a passionate Applied Scientist to help pioneer the next generation of agentic AI applications for Amazon advertisers. In this role, you will design agentic architectures, develop tools and datasets, and contribute to building systems that can reason, plan, and act autonomously across complex advertiser workflows. You will work at the forefront of applied AI, developing methods for fine-tuning, reinforcement learning, and preference optimization, while helping create evaluation frameworks that ensure safety, reliability, and trust at scale. You will work backwards from the needs of advertisers—delivering customer-facing products that directly help them create, optimize, and grow their campaigns. Beyond building models, you will advance the agent ecosystem by experimenting with and applying core primitives such as tool orchestration, multi-step reasoning, and adaptive preference-driven behavior. This role requires working independently on ambiguous technical problems, collaborating closely with scientists, engineers, and product managers to bring innovative solutions into production. Key job responsibilities - Design and build agents for our autonomous campaigns experience. - Design and implement advanced model and agent optimization techniques, including supervised fine-tuning, instruction tuning and preference optimization (e.g., DPO/IPO). - Curate datasets and tools for MCP. - Build evaluation pipelines for agent workflows, including automated benchmarks, multi-step reasoning tests, and safety guardrails. - Develop agentic architectures (e.g., CoT, ToT, ReAct) that integrate planning, tool use, and long-horizon reasoning. - Prototype and iterate on multi-agent orchestration frameworks and workflows. - Collaborate with peers across engineering and product to bring scientific innovations into production. - Stay current with the latest research in LLMs, RL, and agent-based AI, and translate findings into practical applications. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Autonomous Campaigns team within Sponsored Products and Brands is focused on guiding and supporting 1.6MM advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware campaign creation and management system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as proactively delivering guidance based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.
US, WA, Seattle
Are you interested in leading growth initiatives for one of Amazon’s most significant and fastest growing businesses? Selling Partners offer hundreds of millions of unique products and are a critical to delivering on our vision of offering the Earth’s largest selection and lowest prices. The Amazon Marketplace enables over 2 million third-party selling partners in eleven marketplaces to list their products for sale to Amazon customers across the world. Within our WW Marketplace business, International Seller Services (ISS) oversees the recruiting and development of Selling Partners for all of our international marketplaces (e.g. UK, Germany, Japan, Middle East etc.). ISS also enables global selling, helping Sellers in one country expand and sell internationally. Are you fascinated by the power of Natural Language Processing (NLP) and Large Language Models (LLM) to transform the way we interact with technology? Are you passionate about applying advanced machine learning techniques to solve complex challenges in the e-commerce space? If so, the Central Science Team of Amazon's International Seller Services has an exciting opportunity for you as an Applied Science Manager. We are seeking an experienced science leader who is adept at a variety of skills; especially in generative AI, computer vision, and large language models that will help international sellers succeed as they sell on Amazon. The right candidate will provide science leadership, establish the right direction and vision, build team mechanisms, foster the spirit of collaboration and innovation within the org, and execute against a roadmap. This leader will provide both technical direction as well as manage a sizable team of scientists. They will need to be adept at recruiting, launching AI models into production, writing vision/direction documents, and building team mechanisms that will foster innovation and execution. Additionally, while the position is based in Seattle, this leader will interact with global leaders and teams in Europe, Japan, China, Australia, and other regions. Key job responsibilities Key job responsibilities Responsibilities include: * Drive end-to-end applied science projects that have a high degree of ambiguity, scale, complexity. * Provide technical / science leadership related to NLP, computer vision and large language models. * Research new and innovative machine learning approaches. * Recruit high performing Applied Scientists to the team and provide mentorship. * Establish team mechanisms, including team building, planning, and document reviews. * Communicate complex technical concepts effectively to both technical and non-technical stakeholders, providing clear explanations and guidance on proposed solutions and their potential impact.