Amazon paper exposes biases in unreliable-news datasets

The paper, which received honorable mention at EACL, presents guidelines for better analysis and construction of datasets.

At the 2021 Conference of the European Association for Computational Linguistics (EACL), we received honorable mention in the best-long-paper category for our paper "Hidden biases in unreliable news detection datasets”, coauthored with Xiang Zhou (while he was an Amazon intern) and Mohit Bansal from the University of North Carolina at Chapel Hill.

In this paper, we studied datasets used by the research community for developing models to automatically identify unreliable news. We found that the datasets had biases that are responsible for much of the accuracy in identifying unreliable news that previous papers reported. This suggests that models built on these datasets will not generalize well in a real-world setting. 

cloud_wrong.png
A word cloud of keywords and keyword phrases from the titles of news articles in one dataset that are correlated with incorrect prediction of article accuracy. The size of a word indicates the strength of the correlation. Models trained on the dataset are most prone to errors on the topics of politics and world news and most accurate on sports and entertainment (see below), an indication of bias in the dataset.

To provide the research community a path forward, we followed up the analysis with a detailed study of the structure of the bias, guidelines for reducing the bias in existing datasets, and guidelines for developing higher-quality datasets in the future. 

Data collection

We started our analysis by looking at the data collection strategies used for creating unreliable-news-article datasets. Creating such datasets requires collecting news articles and their corresponding labels (for instance, “reliable” or “unreliable”). 

As expected, collecting the labels is the most challenging task. Some fact-checking websites (e.g., PolitiFact, GossipCop) assign labels to individual articles. While this provides accurate labels, the process is both time consuming and expensive, resulting in comparatively small datasets. 

An approach that scales better is assigning a reliability (or bias) score to each news outlet (or site, such as cnn.com or nytimes.com). This is as an easy way to create large-scale datasets, but it generates noisy labels. We studied biases in datasets that take both approaches — site- and article-level labeling.

Keyword correlations

As a representative example of a dataset that is annotated at the article level, we studied the popular FakeNewsNet dataset. We trained a simple (logistic-regression) model to predict the labels (“reliable” or “unreliable”) of news items in the dataset on the basis of keywords and found that its accuracy (78%) was almost as high as that of a state-of-the-art BERT-based model (81%). Examining the keywords that drove the model’s performance, we found that celebrity names (“Brad”, “Pitt”, “Jenner”, etc.) predicted the “unreliable” label, while neutral terms like “2018” or “season” predicted the “reliable” label. 

These results indicate that the ability to predict the labels of the articles in such datasets may depend on the presence of simple keywords that flag topics, such as celebrity news, rather than any deeper pattern. This implies that the dataset composition is biased, because it has strong correlations between topic words and the unreliable-news label. (It doesn’t mean that articles mentioning Brad Pitt or celebrities in general are intrinsically unreliable.)

This is partly due to biases in the fact-checking sites’ article selections. Another source of bias is that in the process of constructing FakeNewsNet, the authors used a web search engine, with its own proprietary news-ranking and verification processes, to retrieve the full texts of the news articles (which are not provided by fact-checking sites). This sometimes results in mismatches, in which unreliable content is replaced with reliable content without an update to the label. 

Site classification

We also studied the NELA dataset, which uses site-level labels. We find even more challenges with site-level labeling, mostly due to the weak labeling process, where an article from a supposedly unreliable news source can be factual and vice versa.

While the literature reports models that are highly accurate at labeling news articles from NELA and similar datasets as reliable or unreliable, we found that much of the accuracy is due to having articles from the same sites in both training and test data. This means that the model can ignore the task of identifying unreliable content and just learn that particular sites are reliable or unreliable. 

To demonstrate this point, we conducted a “random labels” experiment, where we randomly shuffled all the site-level labels such that they no longer represented the reliability of the site but were just an arbitrary feature of the site itself. We found that the models trained using random labels performed within 2% of the accuracy of models trained on the true labels. (These models are learning to identify sites, but that’s not practically useful, because the site name is included in any given article’s web address.)

We also show that while using a clean train/test site split is necessary, it is not sufficient to measure a given model’s generalization power. We further tested different site splits and found that the performance varies depending on how similar the sites in the test and training sets are: higher accuracy on a test set is correlated with higher similarity between the sites in the training set and test set. 

cloud_correct.png
A word cloud of keywords and keyword phrases from the titles of news articles in one dataset that are correlated with correct prediction of article accuracy. The size of a word indicates the strength of the correlation.

We then took properly split datasets — with low similarity between train and test sets — trained models on them, and examined what kinds of articles were most prone to be erroneously identified as reliable or unreliable. We discovered that the models are most prone to errors when the topics are politics and world news and most accurate on sports and entertainment. Reliability of news is important on any topic, but the finding that model performance is degraded on politics and world news topics underscores the importance of improving data for unreliable-news detection. 

Recommendations

Our paper showed that, to ensure that improvements in model performance reflect real unreliable-news detection capabilities, the community needs to make several changes in data collection, dataset construction, and experimental design. To facilitate these changes, we provide a table of recommended best practices (see below). We hope that this paper will stimulate quality improvments in unreliable-news modeling, analysis, and data. All of our code is licensed under Apache 2 and is available on GitHub.

Data collection

Dataset construction

Experiment design

Collect from less biased or unbiased resources (e.g., original news outlets)

Examine the most salient words to check for biases in the datasets

Apply debiasing techniques when developing models on biased datasets

Collect from diverse resources (in terms of sources, topics, time, etc.)

Run simple bag-of-words baselines to check how severe the bias is

Check the performance on sources/dates not in your training set

Collect precise article-level labels, if possible

Provide train/dev/test splits with non-overlapping source/time

Check the performance on sources with limited examples

--

--

Test your model on multiple complementary datasets (e.g., with different domains, styles, etc.)

Research areas

Related content

US, CA, San Francisco
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, San Francisco
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, San Francisco
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, San Francisco
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, San Francisco
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Sr. Applied Scientists with Recommender System or Search Ranking or Ads Ranking experience to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities - Develop AI solutions for various Prime Video Recommendation/Search systems using Deep learning, GenAI, Reinforcement Learning, and optimization methods; - Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; - Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses; - Effectively communicate technical and non-technical ideas with teammates and stakeholders; - Stay up-to-date with advancements and the latest modeling techniques in the field; - Publish your research findings in top conferences and journals. About the team Prime Video Recommendation/Search Science team owns science solution to power search experience on various devices, from sourcing, relevance, ranking, to name a few. We work closely with the engineering teams to launch our solutions in production.
US, WA, Seattle
Amazon's Price Perception and Evaluation team is seeking a driven Principal Applied Scientist to harness planet scale multi-modal datasets, and navigate a continuously evolving competitor landscape, in order to build and scale an advanced self-learning scientific price estimation and product understanding system, regularly generating fresh customer-relevant prices on billions of Amazon and Third Party Seller products worldwide. We are looking for a talented, organized, and customer-focused technical leader with a charter to derive deep neural product relationships, quantify substitution and complementarity effects, and publish trust-preserving probabilistic price ranges on all products listed on Amazon. This role requires an individual with excellent scientific modeling and system design skills, bar-raising business acumen, and an entrepreneurial spirit. We are looking for an experienced leader who is a self-starter comfortable with ambiguity, demonstrates strong attention to detail, and has the ability to work in a fast-paced and ever-changing environment. Key job responsibilities - Develop the team. Mentor a highly talented group of applied machine learning scientists & researchers. - See the big picture. Shape long term vision for Amazon's science-based competitive, perception-preserving pricing techniques - Build strong collaborations. Partner with product, engineering, and science teams within Pricing & Promotions to deploy machine learning price estimation and error correction solutions at Amazon scale - Stay informed. Establish mechanisms to stay up to date on latest scientific advancements in machine learning, neural networks, natural language processing, probabilistic forecasting, and multi-objective optimization techniques. Identify opportunities to apply them to relevant Pricing & Promotions business problems - Keep innovating for our customers. Foster an environment that promotes rapid experimentation, continuous learning, and incremental value delivery. - Deliver Impact. Develop, Deploy, and Scale Amazon's next generation foundational price estimation and understanding system
US, WA, Seattle
Here at Amazon, we embrace our differences. We are committed to furthering our culture of diversity and inclusion of our teams within the organization. How do you get items to customers quickly, cost-effectively, and—most importantly—safely, in less than an hour? And how do you do it in a way that can scale? Our teams of hundreds of scientists, engineers, aerospace professionals, and futurists have been working hard to do just that! We are delivering to customers, and are excited for what’s to come. Check out more information about Prime Air on the About Amazon blog (https://www.aboutamazon.com/news/transportation/amazon-prime-air-delivery-drone-reveal-photos). If you are seeking an iterative environment where you can drive innovation, apply state-of-the-art technologies to solve real world delivery challenges, and provide benefits to customers, Prime Air is the place for you. Come work on the Amazon Prime Air Team! We are seeking a highly skilled Navigation Scientist to help develop advanced algorithms and software for our Prime Air delivery drone program. In this role, you will conduct comprehensive navigation analysis to support cross-functional decision-making, define system architecture and requirements, contribute to the development of flight algorithms, and actively identify innovative technological opportunities that will drive significant enhancements to meet our customers' evolving demands. Export Control License: This position may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Amazon’s ability to apply for and obtain an export control license on your behalf.
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The mission of the Alexa Sensitive Content Intelligence (ASCI) team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, and (3) build customer trust through appropriate interactions on sensitive topics. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The mission of the Alexa Sensitive Content Intelligence (ASCI) team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, and (3) build customer trust through appropriate interactions on sensitive topics. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.