Amazon Scholar John Preskill on the AWS quantum computing effort

The noted physicist answers 3 questions about the challenges of quantum computing and why he’s excited to be part of a technology development project.

In June, Amazon Web Services (AWS) announced that John Preskill, the Richard P. Feynman Professor of Theoretical Physics at the California Institute of Technology, an advisor to the National Quantum Initiative, and one of the most respected researchers in the field of quantum information science, would be joining Amazon’s quantum computing research effort as an Amazon Scholar.

Quantum computing is an emerging technology with the potential to deliver large speedups — even exponential speedups — over classical computing on some computational problems.

John Preskill
John Preskill, the Richard P. Feynman Professor of Theoretical Physics at the California Institute of Technology and an Amazon Scholar
Credit: Caltech / Lance Hayashida

Where a bit in an ordinary computer can take on the values 0 or 1, a quantum bit, or qubit, can take on the values 0, 1, or, in a state known as superposition, a combination of the two. Quantum computing depends on preserving both superposition and entanglement, a fragile condition in which the qubits’ quantum states are dependent on each other.

The goal of the AWS Center for Quantum Computing, on the Caltech campus, is to develop and build quantum computing technologies and deliver them onto the AWS cloud. At the center, Preskill will be joining his Caltech colleagues Oskar Painter and Fernando Brandao, the heads of AWS’s Quantum Hardware and Quantum Algorithms programs, respectively, and Gil Refael, the Taylor W. Lawrence Professor of Theoretical Physics at Caltech and, like Preskill, an Amazon Scholar.

Other Amazon Scholars contributing to the AWS quantum computing effort are Amir Safavi-Naeini, an assistant professor of applied physics at Stanford University, and Liang Jiang, a professor of molecular engineering at the University of Chicago.

Amazon Science asked Preskill three questions about the challenges of quantum computing and why he’s excited about AWS’s approach to meeting them.

Q: Why is quantum computing so hard?

What makes it so hard is we want our hardware to simultaneously satisfy a set of criteria that are nearly incompatible.

On the one hand, we need to keep the qubits almost perfectly isolated from the outside world. But not really, because we want to control the computation. Eventually, we’ve got to measure the qubits, and we've got to be able to tell them what to do. We're going have to have some control circuitry that determines what actual algorithm we’re running.

So why is it so important to keep them isolated from the outside world? It's because a very fundamental difference between quantum information and ordinary information expressed in bits is that you can't observe a quantum state without disturbing it. This is a manifestation of the uncertainty principle of quantum mechanics. Whenever you acquire information about a quantum state, there's some unavoidable, uncontrollable disturbance of the state.

So in the computation, we don't want to look at the state until the very end, when we're going to read it out. But even if we're not looking at it ourselves, the environment is looking at it. If the environment is interacting with the quantum system that encodes the information that we're processing, then there's some leakage of information to the outside, and that means some disturbance of the quantum state that we're trying to process.

Explore our new quantum technologies research section

Quantum computing has the potential to solve computational problems that are beyond the reach of today's classical computers. Find the latest quantum news, research papers, and more.

So really, we need to keep the quantum computer almost perfectly isolated from the outside world, or else it's going to fail. It's going to have errors. And that sounds ridiculously hard, because hardware is never going to be perfect. And that's where the idea of quantum error correction comes to the rescue.

The essence of the idea is that if you want to protect the quantum information, you have to store it in a very nonlocal way by means of what we call entanglement. Which is, of course, the origin of the quantum computer’s magic to begin with. A highly entangled state has the property that when you have the state shared among many parts of a system, you can look at the parts one at a time, and that doesn't reveal any of the information that is carried by the system, because it's really stored in these unusual nonlocal quantum correlations among the parts. And the environment interacts with the parts kind of locally, one at a time.

If we store the information in the form of this highly entangled state, the environment doesn't find out what the state is. And that's why we're able to protect it. And we've also figured out how to process information that's encoded in this very entangled, nonlocal way. That's how the idea of quantum error correction works. What makes it expensive is in order to get very good protection, we have to have the information shared among many qubits.

Q: Today’s error correction schemes can call for sharing the information of just one logical qubit — the one qubit actually involved in the quantum computation — across thousands of additional qubits. That sounds incredibly daunting, if your goal is to perform computations that involve dozens of logical qubits.

Well, that's why, as much as we can, we would like to incorporate the error resistance into the hardware itself rather than the software. The way we usually think about quantum error correction is we’ve got these noisy qubits — it's not to disparage them or anything: they're the best qubits we've got in a particular platform. But they're not really good enough for scaling up to solving really hard problems. So the solution which at least theoretically we know should work is that we use a code. That is, the information that we want to protect is encoded in the collective state of many qubits instead of just the individual qubits.

We're interested in what is fundamentally different between classical systems and quantum systems. And I don't know a statement that more dramatically expresses the difference than saying that there are problems that are easy quantumly and hard classically.

But the alternative approach is to try to use error correction ideas in the design of the hardware itself. Can we use an encoding that has some kind of intrinsic noise resistance at the physical level?

The original idea for doing this came from one of my Caltech colleagues, Alexei Kitaev, and his idea was that you could just design a material that sort of has its own strong quantum entanglement. Now people call these topological materials; what's important about them is they're highly entangled. And so the information is spread out in this very nonlocal way, which makes it hard to read the information locally.

Making a topological material is something people are trying to do. I think the idea is still brilliant, and maybe in the end it will be a game-changing idea. But so far it's just been too hard to make the materials that have the right properties.

A better bet for now might be to do something in-between. We want to have some protection at the hardware level, but not go as far as these topological materials. But if we can just make the error rate of the physical qubits lower, then we won't need so much overhead from the software protection on top.

Q: For a theorist like you, what’s the appeal of working on a project whose goal is to develop new technologies?

My training was in particle physics and cosmology, but in the mid-nineties, I got really excited because I heard about the possibility that if you could build a quantum computer, you could factor large numbers. As physicists, of course, we're interested in what is fundamentally different between classical systems and quantum systems. And I don't know a statement that more dramatically expresses the difference than saying that there are problems that are easy quantumly and hard classically.

The situation is we don't know much about what happens when a quantum system is very profoundly entangled, and the reason we don't know is because we can't simulate it on our computers. Our classical computers just can't do it. And that means that as theorists, we don't really have the tools to explain how those systems behave.

I have done a lot of work on these quantum error correcting codes. It was one of my main focuses for almost 15 years. There were a lot of issues of principle that I thought were important to address. Things like, What do you really need to know about noise for these things to work? This is still an important question, because we had to make some assumptions about the noise and the hardware to make progress.

I said the environment looks at the system locally, sort of one part at a time. That's actually an assumption. It's up to the environment to figure out how it wants to look at it. As physicists, we tend to think physics is kind of local, and things interact with other nearby things. But until we’re actually doing it in the lab, we won't really be sure how good that assumption is.

So this is the new frontier of the physical sciences, exploring these more and more complex systems of many particles interacting quantum mechanically, becoming highly entangled. Sometimes I call it the entanglement frontier. And I'm excited about what we can learn about physics by exploring that. I really think in AWS we are looking ahead to the big challenges. I'm pretty jazzed about this.

#403: Amazon Scholars

On November 2, 2020, John Preskill joined Simone Severini, the director of AWS Quantum Computing, for an interview with Simon Elisha, host of the Official AWS Podcast.

Research areas

Related content

US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The Targeting and Recommendations team within Sponsored Products and Brands empowers advertisers with intelligent targeting controls and one-click campaign recommendations that automatically populate optimal settings based on ASIN data. This comprehensive suite provides advanced targeting capabilities through AI-generated keyword and ASIN suggestions, sophisticated targeting controls including Negative Targeting, Manual Targeting with Product Attribute Targeting (PAT) and Keyword Targeting (KWT), and Automated Targeting (ATv2). Our vision is to build a revolutionary, highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across both conversational and traditional ad console experiences while scaling from natural language queries to proactive, intelligent guidance delivery based on deep advertiser understanding, ultimately enhancing both targeting precision and one-click campaign optimization. Through strategic partnerships across Ad Console, Sales, and Marketing teams, we identify high-impact opportunities spanning from strategic product guidance to granular keyword optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers. Key job responsibilities * Design and build targeting and 1 click recommendation agents to guide advertisers in conversational and non-conversational experience. * Design and implement advanced model and agent optimization techniques, including supervised fine-tuning, instruction tuning and preference optimization (e.g., DPO/IPO). * Collaborate with peers across engineering and product to bring scientific innovations into production. * Stay current with the latest research in LLMs, RL, and agent-based AI, and translate findings into practical applications. * Develop agentic architectures that integrate planning, tool use, and long-horizon reasoning. A day in the life As an Applied Scientist on our team, your days will be immersed in collaborative problem-solving and strategic innovation. You'll partner closely with expert applied scientists, software engineers, and product managers to tackle complex advertising challenges through creative, data-driven solutions. Your work will center on developing sophisticated machine learning and AI models, leveraging state-of-the-art techniques in natural language processing, recommendation systems, and agentic AI frameworks. From designing novel targeting algorithms to building personalized guidance systems, you'll contribute to breakthrough innovations
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. The Trust CX Innovations team is looking for an Applied Scientist with strong background in Generative AI space to build solutions that help in upholding customer trust for Alexa+. As an Applied Scientist in Trust CX innovations, you will be at the forefront of developing innovative solutions to critical challenges in AI trust and privacy. You'll lead research in trust-preserving machine learning techniques. We are working on revolutionizing the way Amazonians work and collaborate. You will help us achieve new heights of productivity through the power of advanced generative AI technologies. Key job responsibilities - Lead research initiatives in generative AI, focusing on LLMs, multimodal models, and frontier AI capabilities - Develop innovative approaches for model optimization, including prompt engineering, few-shot learning, and efficient fine-tuning - Pioneer new methods for AI safety, alignment, and responsible AI development - Design and execute sophisticated experiments to evaluate model performance and behavior - Lead the development of production-ready AI solutions that scale efficiently - Collaborate with product teams to translate research innovations into practical applications - Guide engineering teams in implementing AI models and systems at scale - Author technical papers for top-tier conferences - File patents for novel AI technologies and applications A day in the life You will be working with a group of talented scientists on researching algorithm and running experiments to test scientific proposal/solutions to improve our trust-preserving experiences. This will involve collaboration with partner teams including engineering, PMs, data annotators, and other scientists to discuss data quality, policy, and model development. You work closely with partner teams across Alexa to deliver platform features that require cross-team leadership. About the team Who We Are: Trust CX Innovations is a strategic innovation team within Amazon Devices & Services that focuses on advancing AI technology while prioritizing customer trust and experience. Our team operates at the intersection of artificial intelligence, privacy engineering and customer-centric design. Our Mission: To pioneer trustworthy AI innovations that delight customers while setting new standards for privacy and responsible technology development. We aim to transform how Amazon builds AI products by creating solutions that balance innovation with customer trust.
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. The Trust CX Innovations team is looking for an Applied Scientist with strong background in Generative AI space to build solutions that help in upholding customer trust for Alexa+. As an Applied Scientist in Trust CX innovations, you will be at the forefront of developing innovative solutions to critical challenges in AI trust and privacy. You'll lead research in trust-preserving machine learning techniques. We are working on revolutionizing the way Amazonians work and collaborate. You will help us achieve new heights of productivity through the power of advanced generative AI technologies. Key job responsibilities - Lead research initiatives in generative AI, focusing on LLMs, multimodal models, and frontier AI capabilities - Develop innovative approaches for model optimization, including prompt engineering, few-shot learning, and efficient fine-tuning - Pioneer new methods for AI safety, alignment, and responsible AI development - Design and execute sophisticated experiments to evaluate model performance and behavior - Lead the development of production-ready AI solutions that scale efficiently - Collaborate with product teams to translate research innovations into practical applications - Guide engineering teams in implementing AI models and systems at scale - Author technical papers for top-tier conferences - File patents for novel AI technologies and applications A day in the life You will be working with a group of talented scientists on researching algorithm and running experiments to test scientific proposal/solutions to improve our trust-preserving experiences. This will involve collaboration with partner teams including engineering, PMs, data annotators, and other scientists to discuss data quality, policy, and model development. You work closely with partner teams across Alexa to deliver platform features that require cross-team leadership. About the team Who We Are: Trust CX Innovations is a strategic innovation team within Amazon Devices & Services that focuses on advancing AI technology while prioritizing customer trust and experience. Our team operates at the intersection of artificial intelligence, privacy engineering and customer-centric design. Our Mission: To pioneer trustworthy AI innovations that delight customers while setting new standards for privacy and responsible technology development. We aim to transform how Amazon builds AI products by creating solutions that balance innovation with customer trust.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities As an Applied Scientist at Prime Video, you will have end-to-end ownership of the product, related research and experimentation, applying advanced machine learning techniques in computer vision (CV), Generative AI, multimedia understanding and so on. You’ll work on diverse projects that enhance Prime Video’s content localization, image/video understanding, and content personalization, driving impactful innovations for our global audience. Other responsibilities include: - Research and develop generative models for controllable synthesis across images, video, vector graphics, and multimedia - Innovate in advanced diffusion and flow-based methods (e.g., inverse flow matching, parameter efficient training, guided sampling, test-time adaptation) to improve efficiency, controllability, and scalability. - Advance visual grounding, depth and 3D estimation, segmentation, and matting for integration into pre-visualization, compositing, VFX, and post-production pipelines. - Design multimodal GenAI workflows including visual-language model tooling, structured prompt orchestration, agentic pipelines. A day in the life Prime Video is pioneering the use of Generative AI to empower the next generation of creatives. Our mission is to make world-class media creation accessible, scalable, and efficient. We are seeking an Applied Scientist to advance the state of the art in Generative AI and to deliver these innovations as production-ready systems at Amazon scale. Your work will give creators unprecedented freedom and control while driving new efficiencies across Prime Video’s global content and marketing pipelines. This is a newly formed team within Prime Video Science!
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities As an Applied Scientist at Prime Video, you will have end-to-end ownership of the product, related research and experimentation, applying advanced machine learning techniques in computer vision (CV), Generative AI, multimedia understanding and so on. You’ll work on diverse projects that enhance Prime Video’s content localization, image/video understanding, and content personalization, driving impactful innovations for our global audience. Other responsibilities include: - Research and develop generative models for controllable synthesis across images, video, vector graphics, and multimedia - Innovate in advanced diffusion and flow-based methods (e.g., inverse flow matching, parameter efficient training, guided sampling, test-time adaptation) to improve efficiency, controllability, and scalability. - Advance visual grounding, depth and 3D estimation, segmentation, and matting for integration into pre-visualization, compositing, VFX, and post-production pipelines. - Design multimodal GenAI workflows including visual-language model tooling, structured prompt orchestration, agentic pipelines. A day in the life Prime Video is pioneering the use of Generative AI to empower the next generation of creatives. Our mission is to make world-class media creation accessible, scalable, and efficient. We are seeking an Applied Scientist to advance the state of the art in Generative AI and to deliver these innovations as production-ready systems at Amazon scale. Your work will give creators unprecedented freedom and control while driving new efficiencies across Prime Video’s global content and marketing pipelines. This is a newly formed team within Prime Video Science!
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
US, CA, San Francisco
Amazon has launched a new research lab in San Francisco to develop foundational capabilities for useful AI agents. We’re enabling practical AI to make our customers more productive, empowered, and fulfilled. In particular, our work combines large language models (LLMs) with reinforcement learning (RL) to solve reasoning, planning, and world modeling in both virtual and physical environments. Our research builds on that of Amazon’s broader AGI organization, which recently introduced Amazon Nova, a new generation of state-of-the-art foundation models (FMs). Our lab is a small, talent-dense team with the resources and scale of Amazon. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We’re entering an exciting new era where agents can redefine what AI makes possible. We’d love for you to join our lab and build it from the ground up! Key job responsibilities You will contribute directly to AI agent development in a research engineering role: running experiments, building tools to accelerate scientific workflows, and scaling up AI systems. Key responsibilities include: * Design, maintain, and enhance tools and workflows that support cutting-edge research * Adapt quickly to evolving research priorities and team needs * Stay informed on the latest advancements in large language models and related research * Collaborate closely with researchers to develop new techniques and tools around emerging agent capabilities * Drive project execution, including scoping, prioritization, timeline management, and stakeholder communication * Thrive in a fast-paced, iterative environment, delivering high-quality software on tight schedules * Apply strong software engineering fundamentals to produce clean, reliable, and maintainable code About the team The Amazon AGI SF Lab is focused on developing new foundational capabilities for enabling useful AI agents that can take actions in the digital and physical worlds. In other words, we’re enabling practical AI that can actually do things for us and make our customers more productive, empowered, and fulfilled. The lab is designed to empower AI researchers and engineers to make major breakthroughs with speed and focus toward this goal. Our philosophy combines the agility of a startup with the resources of Amazon. By keeping the team lean, we’re able to maximize the amount of compute per person. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research.
US, WA, Seattle
About Sponsored Products and Brands: The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About Our Team: The Sponsored Brands Impressions-based Offerings team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising in retail media at scale, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products. About This Role: As an Applied Scientist on our team, you will: * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build monetization and optimization systems that leverage generative models to value and improve campaign performance. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses. * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Stay up-to-date with advancements and the latest modeling techniques in the field. * Think big about the arc of development of Gen AI over a multi-year horizon and identify new opportunities to apply these technologies to solve real-world problems. #GenAI
US, WA, Seattle
About Sponsored Products and Brands The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: * Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. * Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. * Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. * Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. * Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, MA, Boston
AI is the most transformational technology of our time, capable of tackling some of humanity’s most challenging problems. That is why Amazon is investing in generative AI (GenAI) and the responsible development and deployment of large language models (LLMs) across all of our businesses. Come build the future of human-technology interaction with us. We are looking for an Applied Scientist with strong technical skills which includes coding and natural language processing experience in dataset construction, training and evaluating models, and automatic processing of large datasets. You will play a critical role in driving innovation and advancing the state-of-the-art in natural language processing and machine learning. You will work closely with cross-functional teams, including product managers, language engineers, and other scientists. Key job responsibilities Specifically, the Applied Scientist will: • Ensure quality of speech/language/other data throughout all stages of acquisition and processing, including data sourcing/collection, ground truth generation, normalization, transformation, cross-lingual alignment/mapping, etc. • Clean, analyze and select speech/language/other data to achieve goals • Build and test models that elevate the customer experience • Collaborate with colleagues from science, engineering and business backgrounds • Present proposals and results in a clear manner backed by data and coupled with actionable conclusions • Work with engineers to develop efficient data querying infrastructure for both offline and online use cases