Amazon wins best-paper award for protecting privacy of training data

Calibrating noise addition to word density in the embedding space improves utility of privacy-protected text.

Differential privacy is a popular technique that provides a way to quantify the privacy risk of releasing aggregate statistics based on individual data. In the context of machine learning, differential privacy provides a way to protect privacy by adding noise to the data used to train a machine learning model. But the addition of noise can also reduce model performance.

In a pair of papers at the annual meeting of the Florida Artificial Intelligence Research Society (FLAIRS), the Privacy Engineering for Alexa team is presenting a new way to calibrate the noise added to the textual data used to train natural-language-processing (NLP) models. The idea is to distinguish cases where a little noise is enough to protect privacy from cases where more noise is necessary. This helps minimize the impact on model accuracy while maintaining privacy guarantees, which aligns with the team’s mission to measurably preserve customer privacy across Alexa.

One of the papers, “Density-aware differentially private textual perturbations using truncated Gumbel noise”, has won the conference’s best-paper award.

Calibrated noise addition.gif
A simplified example of the method proposed in the researchers' award-winning paper. Noise is added to the three nearest neighbors of a source word, A, and to A itself. After noise addition, the word closest to A's original position — B — is chosen as a substitute for A.
Credit: Glynis Condon

Differential privacy says that, given an aggregate statistic, the probability that the underlying dataset does or does not contain a particular item should be virtually the same. The addition of noise to the data helps enforce that standard, but it can also obscure relationships in the data that the model is trying to learn.

In NLP applications, a standard way to add noise involves embedding the words of the training texts. An embedding represents words as vectors, such that vectors that are close in the space have related meanings. 

Adding noise to an embedding vector produces a new vector, which would correspond to a similar but different word. Ideally, substituting the new words for the old should disguise the original data while preserving the attributes that the NLP model is trying to learn. 

However, words in an embedding space tend to form clusters, united by semantic similarity, with sparsely populated regions between clusters. Intuitively, within a cluster, much less noise should be required to ensure enough semantic distance to preserve privacy. However, if the noise added to each word is based on the average distance between embeddings — factoring in the sparser regions — it may be more than is necessary for words in dense regions.

Noise calibration.png
A simplified representation of words (red dots) in an embedding space. Adding noise to a source vector (A) produces a new vector, and the nearest (green circle) embedded word (B) is chosen as a substitute. In the graph at left, adding a lot of noise to the source word produces an output word that is far away and hence semantically dissimilar. In the middle graph, however, a lot of noise is needed to produce a semantically different output. In the graph at right, the amount of noise is calibrated to the density of the vectors around the source word.

This leads us to pose the following question in our FLAIRS papers: Can we recalibrate the noise added such that it varies for every word depending on the density of the surrounding space, rather than resorting to a single global sensitivity?

Calibration techniques

We study this question from two different perspectives. In the paper titled “Research challenges in designing differentially private text generation mechanisms”, my Alexa colleagues Oluwaseyi Feyisetan, Zekun Xu, Nathanael Teissier, and I discuss general techniques to enhance the privacy of text mechanisms by exploiting features such as local density in the embedding space.  

For example, one technique deduces a probability distribution (a prior) that assigns high probability to dense areas of the embedding and low probability to sparse areas. This prior can be produced using kernel density estimation, which is a popular technique for estimating distributions from limited data samples. 

However, these distributions are often highly nonlinear, which makes them difficult to sample from. In this case, we can either opt for an approximation to the distribution or adopt indirect sampling strategies such as the Metropolis–Hastings algorithm (which is based on well-known Monte Carlo Markov chain techniques). 

Another technique we discuss is to impose a limit on how far away a noisy embedding may be from its source. We explore two ways to do this: distance-based truncation and k-nearest-neighbor-based truncation. 

Distance-based truncation simply caps the distance between the noisy embedding and its source, according to some measure of distance in the space. This prevents the addition of a large amount of noise, which is useful in the dense regions of the embedding. But in the sparse regions, this can effectively mean zero perturbation, since there may not be another word within the distance limit. 

To avoid this drawback, we consider the alternate approach of k-nearest-neighbor-based truncation. In this approach, the  words closest to the source delineate the acceptable search area. We then execute a selection procedure to choose the new word from these candidates (plus the source word itself). This is the approach we adopt in our second paper.

Nearest-neighbor search.png
A schematic of distance-based (left and middle graphs) and nearest-neighbor-based (right graph) truncation techniques. In the first graph, the blue circle represents a limit on the distance from the source word, A. Randomly adding noise produces a vector within this limit, and the output word B is selected. In the middle graph, a large amount of noise has been randomly added, but it’s truncated at the boundary of the blue circle. The right graph shows k-nearest-neighbor truncation, where a random number of neighbors (in this case, three) are selected around the source word, A. Noise is added to each of these neighbors independently, and the nearest word after noise addition — B — is chosen (see animation, above).

In “Density-aware differentially private textual perturbations using truncated Gumbel noise”, Nan Xu, a summer intern with our group in 2020 and currently a PhD student in computer science at the University of Southern California, joins us to discuss a particular algorithm in detail. 

This algorithm calibrates noise by selecting a few neighbors of the source word and perturbing the distance to these neighbors using samples from the Gumbel distribution (the rightmost graph, above). We chose the Gumbel distribution because it is more computationally efficient than existing mechanisms for differentially private selection (e.g., the exponential mechanism). The number of neighbors is chosen randomly using Poisson samples.

Together, these two techniques, when calibrated appropriately, provide the required amount of differential privacy while enhancing utility. We call the resulting algorithm the truncated Gumbel mechanism, and it better preserves semantic meanings than multivariate Laplace mechanisms, a widely used method for adding noise to textual data. (The left and middle graphs of the top figure above depict the use of Laplace mechanisms). 

In tests, we found that this new algorithm provided improvements in accuracy of up to 9.9% for text classification tasks on two different datasets. Our paper also includes a formal proof of the privacy guarantees offered by this mechanism and analyzes relevant privacy statistics. 

Our ongoing research efforts continue to improve upon the techniques described above and enable Alexa to continue introducing new features and inventions that make customers’ lives easier while keeping their data private.

Related content

US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, WA, Redmond
We are searching for a talented candidate with experience in orbital mechanics, orbit determination, launch vehicle trajectories, and launch vehicle mission planning. In this position, a successful candidate would serve as a Research Scientist in support of Amazon Leo’s constellation with particular focus on Launch Vehicle support. Strong analysis skills are required to develop engineering studies of complex large-scale dynamical systems. This position requires demonstrated expertise in computational analysis automation and tool development. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities Working with the Leo GNC team, you will: • Perform spacecraft maneuver or navigation analysis in support of multi-disciplinary trades within the Amazon Leo team. • Contribute to prototype software development of flight algorithms. • Test and assess navigation software for integration into flight systems. • Assess and trouble-shoot the performance of Leo on-board GNSS hardware and software systems. • Work closely with GNC engineers to manage on-orbit performance and develop flight dynamics operations processes. • Manage engineering trades as needed for various launch vehicle mission designs. • Support Leo’s Launch Vehicle Mission Management team with technical expertise in Launch Vehicle trajectory requirements specification • Evaluate Launch Vehicle performance and compliance with mission requirements • Develop tools to support Mission Management planning for over 80 launches! • Work collaboratively with launch vehicle system technical teams About the team The Flight Dynamics team is responsible for the guidance, navigation, control and safety of the spaceflight of the Amazon Leo constellation. This team provides solutions to spaceflight challenges in constellation design, orbit selection, launch vehicle insertion requirements, navigation, trajectory design, space situational awareness, and space traffic coordination.
US, WA, Seattle
We are looking for a Principal Applied Scientist to drive the research and development of real-time multimodal conversational AI. You will operate across two focus areas: advancing foundation models for speech and audio, and building the post-training systems (reward modeling, reinforcement learning) that shape natural, human-like conversational behavior. You will be the expert in your area while contributing across the full model lifecycle — from pre-training and architecture design through post-training alignment and real-time deployment. You will work at the frontier of what's possible in conversational AI, with the compute, data, and runway to pursue problems that few teams in the world have the resources to tackle. As a Principal Scientist, you will set the technical direction for your research area, influence the broader roadmap, and work closely with inference engineers to ensure your models are designed for real-time production deployment from inception. Key job responsibilities Foundation Model Scaling - Build and train large-scale multimodal foundation models for real-time speech and audio generation, from architecture design through production-scale training - Advance the scaling and efficiency of conversational modes, including the relationship between data, model size, and real time performance. - Design model architectures informed by hardware constraints and inference requirements, working with inference engineers to ensure models are servable from inception - Develop training methodologies for multimodal models that jointly process and generate speech, language, and audio in real-time streaming contexts Post-Training & Reinforcement Learning - Design and build reward models and reward functions for speech systems — capturing naturalness, fluency, conversational quality, and real-time responsiveness - Develop and apply reinforcement learning methods to shape conversational behavior — teaching models natural timing, responsiveness, and fluid interaction - Build the post-training pipeline from SFT through RL alignment, optimized for real-time multimodal outputs rather than text-only generation - Design evaluation frameworks that capture the quality dimensions unique to real-time conversation Real-Time Perception & Generation - Advance the team's capabilities in real-time perception - Work at the intersection of model architecture and production constraints to ensure multimodal capabilities function within hard real-time latency budgets
IN, KA, Bengaluru
Amazon is looking for a passionate, talented, and inventive Data Scientist with machine learning background to help build industry-leading Speech and Language technology. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Automatic Speech Recognition (ASR), Natural Language Understanding (NLU), Machine Learning (ML). Key job responsibilities Key job responsibilities Amazon is looking for a passionate, talented, and inventive Data Scientist with machine learning background to help build industry-leading Speech and Language technology. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Automatic Speech Recognition (ASR), Natural Language Understanding (NLU), Machine Learning (ML) and Computer Vision (CV). As part of our AI team in Amazon AWS, you will work alongside internationally recognized experts to develop data experiments, novel algorithms and data techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use of speech and language technology. You will gain hands on experience with Amazon’s heterogeneous speech, text, and structured data sources, and large-scale computing resources to accelerate advances in spoken language understanding.
US, WA, Seattle
We are looking for detail-oriented, organized, and responsible individuals who are eager to learn how to apply their causal inference / structural econometrics skillsets to solve real world problems. The intern will work in the area of Store Economics and Science (SEAS) and develop models to SEAS. Our PhD Economist Internship Program offers hands-on experience in applied economics, supported by mentorship, structured feedback, and professional development. Interns work on real business and research problems, building skills that prepare them for full-time economist roles at Amazon and beyond. You will learn how to build data sets and perform applied econometric analysis collaborating with economists, scientists, and product managers. These skills will translate well into writing applied chapters in your dissertation and provide you with work experience that may help you with placement. About the team The Stores Economics and Science Team (SEAS) is a Stores-wide interdisciplinary team at Amazon with a "peak jumping" mission focused on disruptive innovation. The team applies science, economics, and engineering expertise to tackle the business's most critical problems, working to move from local to global optima across Amazon Stores operations. SEAS builds partnerships with organizations throughout Amazon Stores to pursue this mission, exploring frontier science while learning from the experience and perspective of others. Their approach involves testing solutions first at a small scale, then aligning more broadly to build scalable solutions that can be implemented across the organization. The team works backwards from customers using their unique scientific expertise to add value, takes on long-run and high-risk projects that business teams typically wouldn't pursue, helps teams with kickstart problems by building practical prototypes, raises the scientific bar at Amazon, and builds and shares software that makes Amazon more productive.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Scientist to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities Develop AI solutions for various Prime Video Personalization systems using Deep learning, GenAI, Reinforcement Learning, and optimization methods; Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses; Effectively communicate technical and non-technical ideas with teammates and stakeholders; Stay up-to-date with advancements and the latest modeling techniques in the field; Publish your research findings in top conferences and journals. About the team Prime Video Personalization and Discovery team owns science solution to power personalized experience on various devices, from sourcing, relevance, ranking, to name a few. We work closely with the engineering and product teams to launch our solutions in production.