Amazon wins best-paper award for protecting privacy of training data

Calibrating noise addition to word density in the embedding space improves utility of privacy-protected text.

Differential privacy is a popular technique that provides a way to quantify the privacy risk of releasing aggregate statistics based on individual data. In the context of machine learning, differential privacy provides a way to protect privacy by adding noise to the data used to train a machine learning model. But the addition of noise can also reduce model performance.

In a pair of papers at the annual meeting of the Florida Artificial Intelligence Research Society (FLAIRS), the Privacy Engineering for Alexa team is presenting a new way to calibrate the noise added to the textual data used to train natural-language-processing (NLP) models. The idea is to distinguish cases where a little noise is enough to protect privacy from cases where more noise is necessary. This helps minimize the impact on model accuracy while maintaining privacy guarantees, which aligns with the team’s mission to measurably preserve customer privacy across Alexa.

One of the papers, “Density-aware differentially private textual perturbations using truncated Gumbel noise”, has won the conference’s best-paper award.

Calibrated noise addition.gif
A simplified example of the method proposed in the researchers' award-winning paper. Noise is added to the three nearest neighbors of a source word, A, and to A itself. After noise addition, the word closest to A's original position — B — is chosen as a substitute for A.
Credit: Glynis Condon

Differential privacy says that, given an aggregate statistic, the probability that the underlying dataset does or does not contain a particular item should be virtually the same. The addition of noise to the data helps enforce that standard, but it can also obscure relationships in the data that the model is trying to learn.

In NLP applications, a standard way to add noise involves embedding the words of the training texts. An embedding represents words as vectors, such that vectors that are close in the space have related meanings. 

Adding noise to an embedding vector produces a new vector, which would correspond to a similar but different word. Ideally, substituting the new words for the old should disguise the original data while preserving the attributes that the NLP model is trying to learn. 

However, words in an embedding space tend to form clusters, united by semantic similarity, with sparsely populated regions between clusters. Intuitively, within a cluster, much less noise should be required to ensure enough semantic distance to preserve privacy. However, if the noise added to each word is based on the average distance between embeddings — factoring in the sparser regions — it may be more than is necessary for words in dense regions.

Noise calibration.png
A simplified representation of words (red dots) in an embedding space. Adding noise to a source vector (A) produces a new vector, and the nearest (green circle) embedded word (B) is chosen as a substitute. In the graph at left, adding a lot of noise to the source word produces an output word that is far away and hence semantically dissimilar. In the middle graph, however, a lot of noise is needed to produce a semantically different output. In the graph at right, the amount of noise is calibrated to the density of the vectors around the source word.

This leads us to pose the following question in our FLAIRS papers: Can we recalibrate the noise added such that it varies for every word depending on the density of the surrounding space, rather than resorting to a single global sensitivity?

Calibration techniques

We study this question from two different perspectives. In the paper titled “Research challenges in designing differentially private text generation mechanisms”, my Alexa colleagues Oluwaseyi Feyisetan, Zekun Xu, Nathanael Teissier, and I discuss general techniques to enhance the privacy of text mechanisms by exploiting features such as local density in the embedding space.  

For example, one technique deduces a probability distribution (a prior) that assigns high probability to dense areas of the embedding and low probability to sparse areas. This prior can be produced using kernel density estimation, which is a popular technique for estimating distributions from limited data samples. 

However, these distributions are often highly nonlinear, which makes them difficult to sample from. In this case, we can either opt for an approximation to the distribution or adopt indirect sampling strategies such as the Metropolis–Hastings algorithm (which is based on well-known Monte Carlo Markov chain techniques). 

Another technique we discuss is to impose a limit on how far away a noisy embedding may be from its source. We explore two ways to do this: distance-based truncation and k-nearest-neighbor-based truncation. 

Distance-based truncation simply caps the distance between the noisy embedding and its source, according to some measure of distance in the space. This prevents the addition of a large amount of noise, which is useful in the dense regions of the embedding. But in the sparse regions, this can effectively mean zero perturbation, since there may not be another word within the distance limit. 

To avoid this drawback, we consider the alternate approach of k-nearest-neighbor-based truncation. In this approach, the  words closest to the source delineate the acceptable search area. We then execute a selection procedure to choose the new word from these candidates (plus the source word itself). This is the approach we adopt in our second paper.

Nearest-neighbor search.png
A schematic of distance-based (left and middle graphs) and nearest-neighbor-based (right graph) truncation techniques. In the first graph, the blue circle represents a limit on the distance from the source word, A. Randomly adding noise produces a vector within this limit, and the output word B is selected. In the middle graph, a large amount of noise has been randomly added, but it’s truncated at the boundary of the blue circle. The right graph shows k-nearest-neighbor truncation, where a random number of neighbors (in this case, three) are selected around the source word, A. Noise is added to each of these neighbors independently, and the nearest word after noise addition — B — is chosen (see animation, above).

In “Density-aware differentially private textual perturbations using truncated Gumbel noise”, Nan Xu, a summer intern with our group in 2020 and currently a PhD student in computer science at the University of Southern California, joins us to discuss a particular algorithm in detail. 

This algorithm calibrates noise by selecting a few neighbors of the source word and perturbing the distance to these neighbors using samples from the Gumbel distribution (the rightmost graph, above). We chose the Gumbel distribution because it is more computationally efficient than existing mechanisms for differentially private selection (e.g., the exponential mechanism). The number of neighbors is chosen randomly using Poisson samples.

Together, these two techniques, when calibrated appropriately, provide the required amount of differential privacy while enhancing utility. We call the resulting algorithm the truncated Gumbel mechanism, and it better preserves semantic meanings than multivariate Laplace mechanisms, a widely used method for adding noise to textual data. (The left and middle graphs of the top figure above depict the use of Laplace mechanisms). 

In tests, we found that this new algorithm provided improvements in accuracy of up to 9.9% for text classification tasks on two different datasets. Our paper also includes a formal proof of the privacy guarantees offered by this mechanism and analyzes relevant privacy statistics. 

Our ongoing research efforts continue to improve upon the techniques described above and enable Alexa to continue introducing new features and inventions that make customers’ lives easier while keeping their data private.

Related content

ES, B, Barcelona
Are you interested in defining the science strategy that enables Amazon to market to millions of customers based on their lifecycle needs rather than one-size-fits-all campaigns? We are seeking a Applied Scientist to lead the science strategy for our Lifecycle Marketing Experimentation roadmap within the PRIMAS (Prime & Marketing analytics and science) team. The position is open to candidates in Amsterdam and Barcelona. In this role, you will own the end-to-end science approach that enables EU marketing to shift from broad, generic campaigns to targeted, cohort-based marketing that changes customer behavior. This is a high-ambiguity, high-impact role where you will define what problems are worth solving, build the science foundation from scratch, and influence senior business leaders on marketing strategy. You will work directly with Business Directors and channel leaders to solve critical business problems: how do we win back customers lost to competitors, convert Young Adults to Prime, and optimize marketing spend by de-averaging across customer cohorts. Key job responsibilities Science Strategy & Leadership: 1. Own the end-to-end science strategy for lifecycle marketing, defining the roadmap across audience targeting, behavioral modeling, and measurement 2. Navigate high ambiguity in defining customer journey frameworks and behavioral models – our most challenging science problem with no established playbook 3. Lead strategic discussions with business leaders translating business needs into science solutions and building trust across business and tech partners 4. Mentor and guide a team of 2-3 scientists and BIEs on technical execution while contributing hands-on to the hardest problems Advanced Customer Behavior Modeling: 1. Build sophisticated propensity models identifying customer cohorts based on lifecycle stage and complex behavioral patterns (e.g., Bargain hunters, Young adults Prime prospects) 2. Define customer journey frameworks using advanced techniques (Hidden Markov Models, sequential decision-making) to model how customers transition across lifecycle stages 3. Identify which customer behaviors and triggers drive lifecycle progression and what messaging/levers are most effective for each cohort 4. Integrate 1P behavioral data with 2P survey insights to create rich, actionable audience definitions Measurement & Cross-Workstream Integration: 1. Partner with measurement scientist to design experiments (RCTs) that isolate audience targeting effects from creative effects 2. Ensure audience definitions, journey models, and measurement frameworks work coherently across Meta, LiveRamp, and owned channels 3. Establish feedback loops connecting measurement insights back to model improvements About the team The PRIMAS (Prime & Marketing Analytics and Science) is the team that support the science & analytics needs of the EU Prime and Marketing organization, an org that supports the Prime and Marketing programs in European marketplaces and comprises 250-300 employees. The PRIMAS team, is part of a larger tech tech team of 100+ people called WIMSI (WW Integrated Marketing Systems and Intelligence). WIMSI core mission is to accelerate marketing technology capabilities that enable de-averaged customer experiences across the marketing funnel: awareness, consideration, and conversion.
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced algorithmic systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning and Data Sciences team for India Consumer Businesses. If you have an entrepreneurial spirit, know how to deliver, love to work with data, are deeply technical, highly innovative and long for the opportunity to build solutions to challenging problems that directly impact the company's bottom-line, we want to talk to you. Major responsibilities - Use machine learning and analytical techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes - Design, development, evaluate and deploy innovative and highly scalable models for predictive learning - Research and implement novel machine learning and statistical approaches - Work closely with software engineering teams to drive real-time model implementations and new feature creations - Work closely with business owners and operations staff to optimize various business operations - Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation - Mentor other scientists and engineers in the use of ML techniques
ES, M, Madrid
At Amazon, we are committed to being the Earth's most customer-centric company. The European International Technology group (EU INTech) owns the enhancement and delivery of Amazon's engineering to all the varied customers and cultures of the world. We do this through a combination of partnerships with other Amazon technical teams and our own innovative new projects. You will be joining the Tamale team to work on Haul. As part of EU INTech and Haul, Tamale strives to create a discovery-driven shopping experience using challenging machine learning and ranking solutions. You will be exposed to large-scale recommendation systems, multi-objective optimization, and state-of-the-art deep learning architectures, and you'll be part of a key effort to improve our customers' browsing experience by building next-generation ranking models for Amazon Haul's endless scroll experience. We are looking for a passionate, talented, and inventive Scientist with a strong machine learning background to help build industry-leading ranking solutions. We strongly value your hard work and obsession to solve complex problems on behalf of Amazon customers. Key job responsibilities We look for applied scientists who possess a wide variety of skills. As the successful applicant for this role, you will work closely with your business partners to identify opportunities for innovation. You will apply machine learning solutions to optimize multi-objective ranking, improve discovery engagement through contextual signals, and scale ranking systems across multiple marketplaces. You will work with business leaders, scientists, and product managers to translate business and functional requirements into concrete deliverables, including the design, development, testing, and deployment of highly scalable distributed ranking services. You will be part of a team of scientists and engineers working on solving ranking and personalization challenges at scale. You will be able to influence the scientific roadmap of the team, setting the standards for scientific excellence. You will be working with state-of-the-art architectures and real-time feature serving systems. Your work will improve the experience of millions of daily customers using Amazon Haul worldwide. You will have the chance to have great customer impact and continue growing in one of the most innovative companies in the world. You will learn a huge amount - and have a lot of fun - in the process!
IN, HR, Gurugram
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced ML systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real-world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning team for International Emerging Stores (IES). Machine Learning, Big Data and related quantitative sciences have been strategic to Amazon from the early years. Amazon has been a pioneer in areas such as recommendation engines, ecommerce fraud detection and large-scale optimization of fulfillment center operations. As Amazon has rapidly grown and diversified, the opportunity for applying machine learning has exploded. We have a very broad collection of practical problems where machine learning systems can dramatically improve the customer experience, reduce cost, and drive speed and automation. These include product bundle recommendations for millions of products, safeguarding financial transactions across by building the risk models, improving catalog quality via extracting product attribute values from structured/unstructured data for millions of products, enhancing address quality by powering customer suggestions We are developing state-of-the-art machine learning solutions to accelerate the Amazon India growth story. Amazon is an exciting place to be at for a machine learning practitioner. We have the eagerness of a fresh startup to absorb machine learning solutions, and the scale of a mature firm to help support their development at the same time. As part of the International Machine Learning team, you will get to work alongside brilliant minds motivated to solve real-world machine learning problems that make a difference to millions of our customers. We encourage thought leadership and blue ocean thinking in ML. Key job responsibilities Use machine learning and analytical techniques to create scalable solutions for business problems Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes Design, develop, evaluate and deploy, innovative and highly scalable ML models Work closely with software engineering teams to drive real-time model implementations Work closely with business partners to identify problems and propose machine learning solutions Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model maintenance Work proactively with engineering teams and product managers to evangelize new algorithms and drive the implementation of large-scale complex ML models in production Leading projects and mentoring other scientists, engineers in the use of ML techniques About the team International Machine Learning Team is responsible for building novel ML solutions across International Emerging Store (India, MENA, Far-East, LatAm) problems and impact the bottom-line and top-line of India business. Learn more about our team from https://www.amazon.science/working-at-amazon/how-rajeev-rastogis-machine-learning-team-in-india-develops-innovations-for-customers-worldwide
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, WA, Bellevue
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.