Amazon wins best-paper award for protecting privacy of training data

Calibrating noise addition to word density in the embedding space improves utility of privacy-protected text.

Differential privacy is a popular technique that provides a way to quantify the privacy risk of releasing aggregate statistics based on individual data. In the context of machine learning, differential privacy provides a way to protect privacy by adding noise to the data used to train a machine learning model. But the addition of noise can also reduce model performance.

In a pair of papers at the annual meeting of the Florida Artificial Intelligence Research Society (FLAIRS), the Privacy Engineering for Alexa team is presenting a new way to calibrate the noise added to the textual data used to train natural-language-processing (NLP) models. The idea is to distinguish cases where a little noise is enough to protect privacy from cases where more noise is necessary. This helps minimize the impact on model accuracy while maintaining privacy guarantees, which aligns with the team’s mission to measurably preserve customer privacy across Alexa.

One of the papers, “Density-aware differentially private textual perturbations using truncated Gumbel noise”, has won the conference’s best-paper award.

Calibrated noise addition.gif
A simplified example of the method proposed in the researchers' award-winning paper. Noise is added to the three nearest neighbors of a source word, A, and to A itself. After noise addition, the word closest to A's original position — B — is chosen as a substitute for A.
Credit: Glynis Condon

Differential privacy says that, given an aggregate statistic, the probability that the underlying dataset does or does not contain a particular item should be virtually the same. The addition of noise to the data helps enforce that standard, but it can also obscure relationships in the data that the model is trying to learn.

In NLP applications, a standard way to add noise involves embedding the words of the training texts. An embedding represents words as vectors, such that vectors that are close in the space have related meanings. 

Adding noise to an embedding vector produces a new vector, which would correspond to a similar but different word. Ideally, substituting the new words for the old should disguise the original data while preserving the attributes that the NLP model is trying to learn. 

However, words in an embedding space tend to form clusters, united by semantic similarity, with sparsely populated regions between clusters. Intuitively, within a cluster, much less noise should be required to ensure enough semantic distance to preserve privacy. However, if the noise added to each word is based on the average distance between embeddings — factoring in the sparser regions — it may be more than is necessary for words in dense regions.

Noise calibration.png
A simplified representation of words (red dots) in an embedding space. Adding noise to a source vector (A) produces a new vector, and the nearest (green circle) embedded word (B) is chosen as a substitute. In the graph at left, adding a lot of noise to the source word produces an output word that is far away and hence semantically dissimilar. In the middle graph, however, a lot of noise is needed to produce a semantically different output. In the graph at right, the amount of noise is calibrated to the density of the vectors around the source word.

This leads us to pose the following question in our FLAIRS papers: Can we recalibrate the noise added such that it varies for every word depending on the density of the surrounding space, rather than resorting to a single global sensitivity?

Calibration techniques

We study this question from two different perspectives. In the paper titled “Research challenges in designing differentially private text generation mechanisms”, my Alexa colleagues Oluwaseyi Feyisetan, Zekun Xu, Nathanael Teissier, and I discuss general techniques to enhance the privacy of text mechanisms by exploiting features such as local density in the embedding space.  

For example, one technique deduces a probability distribution (a prior) that assigns high probability to dense areas of the embedding and low probability to sparse areas. This prior can be produced using kernel density estimation, which is a popular technique for estimating distributions from limited data samples. 

However, these distributions are often highly nonlinear, which makes them difficult to sample from. In this case, we can either opt for an approximation to the distribution or adopt indirect sampling strategies such as the Metropolis–Hastings algorithm (which is based on well-known Monte Carlo Markov chain techniques). 

Another technique we discuss is to impose a limit on how far away a noisy embedding may be from its source. We explore two ways to do this: distance-based truncation and k-nearest-neighbor-based truncation. 

Distance-based truncation simply caps the distance between the noisy embedding and its source, according to some measure of distance in the space. This prevents the addition of a large amount of noise, which is useful in the dense regions of the embedding. But in the sparse regions, this can effectively mean zero perturbation, since there may not be another word within the distance limit. 

To avoid this drawback, we consider the alternate approach of k-nearest-neighbor-based truncation. In this approach, the  words closest to the source delineate the acceptable search area. We then execute a selection procedure to choose the new word from these candidates (plus the source word itself). This is the approach we adopt in our second paper.

Nearest-neighbor search.png
A schematic of distance-based (left and middle graphs) and nearest-neighbor-based (right graph) truncation techniques. In the first graph, the blue circle represents a limit on the distance from the source word, A. Randomly adding noise produces a vector within this limit, and the output word B is selected. In the middle graph, a large amount of noise has been randomly added, but it’s truncated at the boundary of the blue circle. The right graph shows k-nearest-neighbor truncation, where a random number of neighbors (in this case, three) are selected around the source word, A. Noise is added to each of these neighbors independently, and the nearest word after noise addition — B — is chosen (see animation, above).

In “Density-aware differentially private textual perturbations using truncated Gumbel noise”, Nan Xu, a summer intern with our group in 2020 and currently a PhD student in computer science at the University of Southern California, joins us to discuss a particular algorithm in detail. 

This algorithm calibrates noise by selecting a few neighbors of the source word and perturbing the distance to these neighbors using samples from the Gumbel distribution (the rightmost graph, above). We chose the Gumbel distribution because it is more computationally efficient than existing mechanisms for differentially private selection (e.g., the exponential mechanism). The number of neighbors is chosen randomly using Poisson samples.

Together, these two techniques, when calibrated appropriately, provide the required amount of differential privacy while enhancing utility. We call the resulting algorithm the truncated Gumbel mechanism, and it better preserves semantic meanings than multivariate Laplace mechanisms, a widely used method for adding noise to textual data. (The left and middle graphs of the top figure above depict the use of Laplace mechanisms). 

In tests, we found that this new algorithm provided improvements in accuracy of up to 9.9% for text classification tasks on two different datasets. Our paper also includes a formal proof of the privacy guarantees offered by this mechanism and analyzes relevant privacy statistics. 

Our ongoing research efforts continue to improve upon the techniques described above and enable Alexa to continue introducing new features and inventions that make customers’ lives easier while keeping their data private.

Related content

US, CA, San Francisco
Amazon has launched a new research lab in San Francisco to develop foundational capabilities for useful AI agents. We’re enabling practical AI to make our customers more productive, empowered, and fulfilled. Our work leverages large vision language models (VLMs) with reinforcement learning (RL) and world modeling to solve perception, reasoning, and planning to build useful enterprise agents. Our lab is a small, talent-dense team with the resources and scale of Amazon. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We’re entering an exciting new era where agents can redefine what AI makes possible. Key job responsibilities You will contribute directly to AI agent development in an applied research role to improve the multi-model perception and visual-reasoning abilities of our agent. Daily responsibilities including model training, dataset design, and pre- and post-training optimization. You will be hired as a Member of Technical Staff.
IN, TN, Chennai
Are you excited about the digital media revolution and passionate about designing and delivering advanced analytics that directly influence the product decisions of Amazon's digital businesses. Do you see yourself as a champion of innovating on behalf of the customer by turning data insights into action? The Amazon Digital Acceleration Analytics team is looking for an analytical and technically skilled individual to join our team. In this role, you will invent, build and deploy state of the art machine-learning models and systems to enable and enhance the team's mission This role offers wide scope, autonomy, and ownership. You will work closely with software engineers & data engineers to put algorithms into practice. You should have strong business judgement, excellent written and verbal communication skills. The candidate should be willing to take on challenging initiatives and be capable of working both independently and with others as a team. Key job responsibilities We are looking for an experienced data scientist with strong foundations in mathematics, statistics & machine learning with exceptional communication and leadership skills, and a proven track record of delivery. In this role, You will Define a long-term science vision and roadmap for the team, driven fundamentally from our customers' needs, translating those directions into specific plans for engineering teams. Design and execute machine learning projects/products end-to-end: from ideation, analysis, prototyping, development, metrics, and monitoring. Drive end-to-end statistical analysis that have a high degree of ambiguity, scale, and complexity. Research and develop advanced Generative AI based solutions to solve diverse customer problems. About the team The MIDAS team operates within Amazon's Digital Analytics (DA) engineering organization, building analytics and data engineering solutions that support cross-digital teams. Our platform delivers a wide range of capabilities, including metadata discovery, data lineage, customer segmentation, compliance automation, AI-driven data access through generative AI and LLMs, and advanced data quality monitoring. Today, more than 100 Amazon business and technology teams rely on MIDAS, with over 20,000 monthly active users leveraging our mission-critical tools to drive data-driven decisions at Amazon scale.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are forming a new organization within Prime Video to redefine our operational landscape through the power of artificial intelligence. As a Applied Scientist within this initiative, you will be a technical leader helping to design and build the intelligent systems that power our vision. You will tackle complex and ambiguous problems, designing and delivering scalable and resilient agentic AI and ML solutions from the ground up. You will not only write high-quality, maintainable software and models, but also mentor other scientists, influence our technical strategy, and drive engineering best practices across the team. Your work will directly contribute to making Prime Video's operations more efficient and will set the technical foundation for years to come. We're seeking candidates with strong experience in computer vision and generative AI technologies. In this role, you'll apply cutting-edge techniques in image and video understanding, visual content generation, and multimodal AI systems to transform how Prime Video operates at scale. Key job responsibilities • Lead the design and architecture of highly scalable, available, and resilient services for our AI automation platform. • Write high-quality, maintainable, and robust code to solve complex business problems, building flexible systems without over-engineering. • Act as a technical leader and mentor for other engineers on the team, assisting with career growth and encouraging excellence. • Work through ambiguous requirements, cut through complexity, and translate business needs into scalable technical solutions. • Take ownership of the full software development lifecycle, including design, testing, deployment, and operations. • Work closely with product managers, scientists, and other engineers to build and launch new features and systems. About the team This role offers a unique opportunity to shape the future of one of Amazon's most exciting businesses through the application of AI technologies. If you're passionate about leveraging AI to drive real-world impact at massive scale, we want to hear from you.
US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, science understanding, locomotion, manipulation, sim2real transfer, multi-modal foundation models and multi-task robot learning, designing novel frameworks that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Drive independent research initiatives across the robotics stack, including robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Lead full-stack robotics projects from conceptualization through deployment, taking a system-level approach that integrates hardware considerations with algorithmic development, ensuring robust performance in production environments - Collaborate with platform and hardware teams to ensure seamless integration across the entire robotics stack, optimizing and scaling models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures and innovative systems and algorithms, leveraging our extensive infrastructure to prototype and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through innovative foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, science understanding, locomotion, manipulation, sim2real transfer, multi-modal foundation models and multi-task robot learning, designing novel frameworks that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Drive independent research initiatives across the robotics stack, including robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Lead full-stack robotics projects from conceptualization through deployment, taking a system-level approach that integrates hardware considerations with algorithmic development, ensuring robust performance in production environments - Collaborate with platform and hardware teams to ensure seamless integration across the entire robotics stack, optimizing and scaling models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures and innovative systems and algorithms, leveraging our extensive infrastructure to prototype and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through innovative foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
US, WA, Seattle
Are you excited to help customers discover the hottest and best reviewed products? The Discovery Tech team helps customers discover and engage with new, popular and relevant products across Amazon worldwide. We do this by combining technology, science, and innovation to build new customer-facing features and experiences alongside advanced tools for marketers. You will be responsible for creating and building critical services that automatically generate, target, and optimize Amazon’s cross-category marketing and merchandising. Through the enablement of intelligent marketing campaigns that leverage machine-learning models, you will help to deliver the best possible shopping experience for Amazon’s customers all over the globe. We are looking for analytical problem solvers who enjoy diving into data, excited about data science and statistics, can multi-task, and can credibly interface between engineering teams and business stakeholders. Your analytical abilities, business understanding, and technical savvy will be used to identify specific and actionable opportunities to solve existing business problems and look around corners for future opportunities. Your domain spans the design, development, testing, and deployment of data-driven and highly scalable machine learning solutions in product recommendation. As an Applied Scientist, you bring business and industry context to science and technology decisions. You set the standard for scientific excellence and make decisions that affect the way we build and integrate algorithms. Your solutions are exemplary in terms of algorithm design, clarity, model structure, efficiency, and extensibility. You tackle intrinsically hard problems, acquiring expertise as needed. You decompose complex problems into straightforward solutions. To know more about Amazon science, please visit https://www.amazon.science
ES, B, Barcelona
Are you a scientist passionate about advancing the frontiers of computer vision, machine learning, or large language models? Do you want to work on innovative research projects that lead to innovative products and scientific publications? Would you value access to extensive datasets? If you answer yes to any of these questions, you'll find a great fit at Amazon. We're seeking a hands-on researcher eager to derive, implement, and test the next generation of Generative AI, computer vision, ML, and NLP algorithms. Our research is innovative, multidisciplinary, and far-reaching. We aim to define, deploy, and publish pioneering research that pushes the boundaries of what's possible. To achieve our vision, we think big and tackle complex technological challenges at the forefront of our field. Where technology doesn't exist, we create it. Where it does, we adapt it to function at Amazon's scale. We need team members who are passionate, curious, and willing to learn continuously. Key job responsibilities * Derive novel computer vision and ML models or LLMs/VLMs. * Design and develop scalable ML models. * Create and work with large datasets * Work with large GPU clusters. * Work closely with software engineering teams to deploy your innovations. * Publish your work at major conferences/journals. * Mentor team members in the use of your AI models. A day in the life As a Senior Applied Scientist at Amazon, your typical day might look like this: * Dive into coding, deriving new ML models for computer vision or NLP * Experiment with massive datasets on our GPU clusters * Brainstorm with your team to solve complex AI challenges * Collaborate with engineers to turn your research into real products * Write up your findings for publication in top journals or conferences * Mentor junior team members on AI concepts and implementation About the team DiscoVision, a science unit within Amazon's UPMT, focuses on advancing visual content capabilities through state-of-the-art AI technology. Our team specializes in developing state-of-the-art technologies in text-to-image/video Generative AI, 3D modeling, and multimodal Large Language Models (LLMs).
US, WA, Seattle
We are seeking a Principal Applied Scientist to lead research and development in automated reasoning, formal verification, and program analysis. You will drive innovation in making formal methods practical and accessible for real-world systems at cloud scale. Key job responsibilities - Lead research initiatives in automated reasoning, formal verification, SMT solving, model checking, or program analysis - Design and implement novel algorithms and techniques that advance the state of the art - Mentor and guide applied scientists, research scientists, and engineers - Collaborate with product teams to transition research into production systems - Define technical vision and strategy for automated reasoning initiatives - Represent AWS in the academic and research community - Drive cross-organizational impact through technical leadership About the team The Automated Reasoning Group at AWS develops and applies cutting-edge formal methods and automated reasoning techniques to ensure the security, reliability, and correctness of AWS services and customer applications. Our work innovates tools and services to perform verification at scale and apply them to build safe and secure systems at AWS. We are also pioneering the use of formal verification and automated reasoning to develop agentic systems, ensuring AI agents operate within defined safety boundaries.
IN, TS, Hyderabad
Do you want to join an innovative team of scientists who leverage machine learning and statistical techniques to revolutionize how businesses discover and purchase products on Amazon? Are you passionate about building intelligent systems that understand and predict complex B2B customer needs? The Amazon Business team is looking for exceptional Applied Science to help shape the future of B2B commerce. Amazon Business is one of Amazon's fastest-growing initiatives focused on serving business customers, from individual professionals to large institutions, with unique and complex purchasing needs. Our customers require sophisticated solutions that go beyond traditional B2C experiences, including bulk purchasing, approval workflows, and business-grade service support. The AB-MSET Applied Science team focuses on building intelligent systems for delivering personalized, contextual service experiences throughout the customer lifecycle. We apply advanced machine learning techniques to develop sophisticated intent detection models for business customer service needs, create intelligent matching algorithms for optimal service routing based on multiple variables including customer value, maturity, effort, and issue complexity, build predictive models to enable proactive service interventions, design recommendation systems for self-service solutions, and develop ML models for automated service resolution. As an Applied Scientist on the team, you will design and develop state-of-the-art ML models for service intent classification, routing optimization, and customer experience personalization. You will analyze large-scale business customer interaction data to identify patterns and opportunities for automation, create scalable solutions for complex B2B service scenarios using advanced ML techniques, and work closely with engineering teams to implement and deploy models in production. You will collaborate with business stakeholders to identify opportunities for ML applications, establish automated processes for model development, validation, and maintenance, lead research initiatives to advance the state-of-the-art in B2B service science, and mentor other scientists and engineers in applying ML techniques to business problems.
US, WA, Bellevue
Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity. Do you get excited by aerospace, space exploration, and/or satellites? Do you want to help build solutions at Amazon Leo to transform the space industry? If so, then we would love to talk! Key job responsibilities Work cross-functionally with product, business development, and various technical teams (engineering, science, simulations, etc.) to execute on the long-term vision, strategy, and architecture for the science-based global demand forecast. Design and deliver modern, flexible, scalable solutions to integrate data from a variety of sources and systems (both internal and external) and develop Bandwidth Usage models at granular temporal and geographic grains, deployable to Leo traffic management systems. Work closely with the capacity planning science team to ensure that demand forecasts feed seamlessly into their systems to deliver continuous optimization of resources. Lead short and long terms technical roadmap definition efforts to deliver solutions that meet business needs in pre-launch, early-launch, and mature business phases. Synthesize and communicate insights and recommendations to audiences of varying levels of technical sophistication to drive change across Amazon Leo. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. About the team The Amazon Leo Global Demand Planning team's mission is to map customer demand across space and time. We enable Amazon Leo's long-term success by delivering actionable insights and scientific forecasts across geographies and customer segments to empower long range planning, capacity simulations, business strategy, and hardware manufacturing recommendations through scalable tools and durable mechanisms.