Amazon wins best-paper award for protecting privacy of training data

Calibrating noise addition to word density in the embedding space improves utility of privacy-protected text.

Differential privacy is a popular technique that provides a way to quantify the privacy risk of releasing aggregate statistics based on individual data. In the context of machine learning, differential privacy provides a way to protect privacy by adding noise to the data used to train a machine learning model. But the addition of noise can also reduce model performance.

In a pair of papers at the annual meeting of the Florida Artificial Intelligence Research Society (FLAIRS), the Privacy Engineering for Alexa team is presenting a new way to calibrate the noise added to the textual data used to train natural-language-processing (NLP) models. The idea is to distinguish cases where a little noise is enough to protect privacy from cases where more noise is necessary. This helps minimize the impact on model accuracy while maintaining privacy guarantees, which aligns with the team’s mission to measurably preserve customer privacy across Alexa.

One of the papers, “Density-aware differentially private textual perturbations using truncated Gumbel noise”, has won the conference’s best-paper award.

Calibrated noise addition.gif
A simplified example of the method proposed in the researchers' award-winning paper. Noise is added to the three nearest neighbors of a source word, A, and to A itself. After noise addition, the word closest to A's original position — B — is chosen as a substitute for A.
Credit: Glynis Condon

Differential privacy says that, given an aggregate statistic, the probability that the underlying dataset does or does not contain a particular item should be virtually the same. The addition of noise to the data helps enforce that standard, but it can also obscure relationships in the data that the model is trying to learn.

In NLP applications, a standard way to add noise involves embedding the words of the training texts. An embedding represents words as vectors, such that vectors that are close in the space have related meanings. 

Adding noise to an embedding vector produces a new vector, which would correspond to a similar but different word. Ideally, substituting the new words for the old should disguise the original data while preserving the attributes that the NLP model is trying to learn. 

However, words in an embedding space tend to form clusters, united by semantic similarity, with sparsely populated regions between clusters. Intuitively, within a cluster, much less noise should be required to ensure enough semantic distance to preserve privacy. However, if the noise added to each word is based on the average distance between embeddings — factoring in the sparser regions — it may be more than is necessary for words in dense regions.

Noise calibration.png
A simplified representation of words (red dots) in an embedding space. Adding noise to a source vector (A) produces a new vector, and the nearest (green circle) embedded word (B) is chosen as a substitute. In the graph at left, adding a lot of noise to the source word produces an output word that is far away and hence semantically dissimilar. In the middle graph, however, a lot of noise is needed to produce a semantically different output. In the graph at right, the amount of noise is calibrated to the density of the vectors around the source word.

This leads us to pose the following question in our FLAIRS papers: Can we recalibrate the noise added such that it varies for every word depending on the density of the surrounding space, rather than resorting to a single global sensitivity?

Calibration techniques

We study this question from two different perspectives. In the paper titled “Research challenges in designing differentially private text generation mechanisms”, my Alexa colleagues Oluwaseyi Feyisetan, Zekun Xu, Nathanael Teissier, and I discuss general techniques to enhance the privacy of text mechanisms by exploiting features such as local density in the embedding space.  

For example, one technique deduces a probability distribution (a prior) that assigns high probability to dense areas of the embedding and low probability to sparse areas. This prior can be produced using kernel density estimation, which is a popular technique for estimating distributions from limited data samples. 

However, these distributions are often highly nonlinear, which makes them difficult to sample from. In this case, we can either opt for an approximation to the distribution or adopt indirect sampling strategies such as the Metropolis–Hastings algorithm (which is based on well-known Monte Carlo Markov chain techniques). 

Another technique we discuss is to impose a limit on how far away a noisy embedding may be from its source. We explore two ways to do this: distance-based truncation and k-nearest-neighbor-based truncation. 

Distance-based truncation simply caps the distance between the noisy embedding and its source, according to some measure of distance in the space. This prevents the addition of a large amount of noise, which is useful in the dense regions of the embedding. But in the sparse regions, this can effectively mean zero perturbation, since there may not be another word within the distance limit. 

To avoid this drawback, we consider the alternate approach of k-nearest-neighbor-based truncation. In this approach, the  words closest to the source delineate the acceptable search area. We then execute a selection procedure to choose the new word from these candidates (plus the source word itself). This is the approach we adopt in our second paper.

Nearest-neighbor search.png
A schematic of distance-based (left and middle graphs) and nearest-neighbor-based (right graph) truncation techniques. In the first graph, the blue circle represents a limit on the distance from the source word, A. Randomly adding noise produces a vector within this limit, and the output word B is selected. In the middle graph, a large amount of noise has been randomly added, but it’s truncated at the boundary of the blue circle. The right graph shows k-nearest-neighbor truncation, where a random number of neighbors (in this case, three) are selected around the source word, A. Noise is added to each of these neighbors independently, and the nearest word after noise addition — B — is chosen (see animation, above).

In “Density-aware differentially private textual perturbations using truncated Gumbel noise”, Nan Xu, a summer intern with our group in 2020 and currently a PhD student in computer science at the University of Southern California, joins us to discuss a particular algorithm in detail. 

This algorithm calibrates noise by selecting a few neighbors of the source word and perturbing the distance to these neighbors using samples from the Gumbel distribution (the rightmost graph, above). We chose the Gumbel distribution because it is more computationally efficient than existing mechanisms for differentially private selection (e.g., the exponential mechanism). The number of neighbors is chosen randomly using Poisson samples.

Together, these two techniques, when calibrated appropriately, provide the required amount of differential privacy while enhancing utility. We call the resulting algorithm the truncated Gumbel mechanism, and it better preserves semantic meanings than multivariate Laplace mechanisms, a widely used method for adding noise to textual data. (The left and middle graphs of the top figure above depict the use of Laplace mechanisms). 

In tests, we found that this new algorithm provided improvements in accuracy of up to 9.9% for text classification tasks on two different datasets. Our paper also includes a formal proof of the privacy guarantees offered by this mechanism and analyzes relevant privacy statistics. 

Our ongoing research efforts continue to improve upon the techniques described above and enable Alexa to continue introducing new features and inventions that make customers’ lives easier while keeping their data private.

Related content

US, WA, Bellevue
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
GB, London
As a STRUC Economist Intern, you'll specialize in structural econometric analysis to estimate fundamental preferences and strategic effects in complex business environments. Your responsibilities include: Analyze large-scale datasets using structural econometric techniques to solve complex business challenges Applying discrete choice models and methods, including logistic regression family models (such as BLP, nested logit) and models with alternative distributional assumptions Utilizing advanced structural methods including dynamic models of customer or firm decisions over time, applied game theory (entry and exit of firms), auction models, and labor market models Building datasets and performing data analysis at scale Collaborating with economists, scientists, and business leaders to develop data-driven insights and strategic recommendations Tackling diverse challenges including pricing analysis, competition modeling, strategic behavior estimation, contract design, and marketing strategy optimization Helping business partners formalize and estimate business objectives to drive optimal decision-making and customer value Build and refine comprehensive datasets for in-depth structural economic analysis Present complex analytical findings to business leaders and stakeholders
US, WA, Seattle
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to ensure uniqueness and consistency of product identity and to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product identity and relationships at unprecedented scale. Using Generative AI, Visual Language Models (VLMs), and multimodal reasoning, we determine what makes each product unique and how products relate to one another across Amazon's catalog. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity—from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Establishing product identities and groupings requires sophisticated models that reason across text, images, and structured data—while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Item and Relationship Platform group is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services to infer product-to-product relationships that matter to our customers. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities Key job responsibilities include: * Formulate open research problems at the intersection of GenAI, multimodal reasoning, and large-scale information retrieval—defining the scientific questions that transform ambiguous, real-world catalog challenges into publishable, high-impact research * Push the boundaries of VLMs, foundation models, and agentic architectures by designing novel approaches to product identity, relationship inference, and catalog understanding—where the problem complexity (billions of products, multimodal signals, inherent ambiguity) demands methods that don't yet exist * Advance the science of efficient model deployment—developing distillation, compression, and LLM/VLM serving optimization strategies that preserve frontier-level multimodal reasoning in compact, production-grade architectures while dramatically reducing latency, cost, and infrastructure footprint at billion-product scale * Make frontier models reliable—advancing uncertainty calibration, confidence estimation, and interpretability methods so that frontier-scale GenAI systems can be trusted for autonomous catalog decisions impacting millions of customers daily * Own the full research lifecycle from problem formulation through production deployment—designing rigorous experiments over petabytes of multimodal data, iterating on ideas rapidly, and seeing your research directly improve the shopping experience for hundreds of millions of customers * Shape the team's research vision by defining technical roadmaps that balance foundational scientific inquiry with measurable product impact * Mentor scientists and engineers on advanced ML techniques, experimental design, and scientific rigor—building deep organizational capability in GenAI and multimodal AI * Represent the team in the broader science community—publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research