“Ambient intelligence" will accelerate advances in general AI

Alexa’s chief scientist on how customer-obsessed science is accelerating general intelligence.

As the world has become more connected, and computing has permeated our surroundings, a new AI paradigm is emerging: ambient intelligence. In this paradigm, our environment responds to our requests and anticipates our needs, provides information or suggests actions, and then recedes into the background.

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Rohit Prasad, Alexa head scientist and senior vice president at Amazon.

This vision of ambient intelligence is not that different from the one on Star Trek. But for most of the last decade, the focus has been reactive assistance — for example, ensuring that customer-initiated requests to Alexa meet customers’ expectations.

In the ambient-intelligence vision, an AI service such as Alexa makes sense of the state of your environment, including devices, sensors, objects, people, and activity around you, to help you in every situation where you need assistance — either reactively (customer initiated) or proactively (AI initiated).

Realizing the ultimate potential of ambient intelligence requires Alexa to bring the best of machine-intelligence capabilities together with the best of human-intelligence capabilities, which is the barometer of general intelligence today.

The most pragmatic definition of general intelligence is the ability to (1) learn multiple tasks jointly, versus modeling each task independently; (2) continually adapt to changes within a set of known tasks, without explicit human supervision; and (3) learn new tasks directly by interacting with end users.

While these general-intelligence characteristics apply to all types of AI systems, for interactive AI services such as Alexa, two more attributes are critical: (1) multisensory and multimodal intelligence — the ability to process data from multiple input sensors (e.g., microphones, cameras, ultrasound), fuse sensor data for improved understanding of customer goals, and generate output in different modalities (e.g., speech, text, image, video); and (2) interaction skills — the ability to converse in a human-like manner, which encompasses not just command of natural language but also the ability to recognize and respond to affect.

What this means for our customers is that Alexa will become

  • More competent: Alexa’s functionalities and skills will expand much faster through multitask intelligence. Additionally, Alexa will improve through self-learning, becoming less reliant on labeled data;
  • More natural and conversational: Alexa interactions will be as free flowing as human interactions through multisensory intelligence, generalizable language models, commonsense reasoning, and affect modeling; 
  • More personalized: Alexa will adapt to each individual using speech and computer vision. Further, customers will be able to directly personalize Alexa explicitly and implicitly;  
  • More insightful and proactive: Alexa will anticipate customer needs through awareness of the shared environment, make suggestions, and even act on customers’ behalf;  
  • More trustworthy:  Alexa will have the same attributes that we cherish in trustworthy people, such as discretion, fairness, and ethical behavior.

In the past year, Alexa has made considerable progress on all these fronts.

More competent

Alexa receives billions of requests per month, and it is critical for it to answer each of these requests to customers’ satisfaction. In 2021, through advances in automatic speech recognition (ASR), natural-language understanding (NLU), and action resolution, Alexa has become 13% more accurate than the previous year — even as the complexity of customer requests has increased.

Alexa has more than 130,000 third-party skills, whose diversity is a testament to their developers’ creativity. Further, it is available in more than 15 language variants across more than 80 countries, most recently Khaleeji Arabic in Saudi Arabia.

Through advances in large pretrained language models, we are making it easier to expand Alexa’s functionality in terms of both skills and languages. Specifically, we have trained an “Alexa Teacher Model,” a large, pretrained, multilingual model with billions of parameters that encodes language as well as salient patterns of interactions with Alexa. Instead of building new task-specific NLU models (e.g., a skill, a feature, or a language) from scratch on task-specific data, we can build them by fine-tuning the Alexa Teacher model, which provides substantial gains in performance from the same amount of task-specific training data.

While today, the Alexa Teacher Model itself is impractical for real-time language understanding, once it is distilled and fine-tuned, it is compact enough to run in real time but remains more accurate than a similar-sized model trained from scratch. The capacity to generalize across tasks, which the language model enables, is one of the hallmarks of general intelligence.

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The Alexa Teacher Model (AlexaTM) pipeline. The Alexa Teacher Model is trained on a large set of GPUs (left), then distilled into smaller variants (center), whose size depends on their uses. The end user adapts a distilled model to its particular use by fine-tuning it on in-domain data (right).

Models derived from the Alexa Teacher Model have helped reduce customer friction in several locales and will help facilitate and scale multilingual and multimodal use cases in coming years.

Still, faster deployment of new functionality is not sufficient. Customer interactions with Alexa are ever evolving, so Alexa needs to improve continuously. To that end, we have expanded Alexa’s self-learning capability — in particular, its ability to automatically learn from implicit feedback, e.g., when a customer cuts Alexa off in order to rephrase a query.

Currently, we have two methods for learning from implicit feedback. One is a mechanism that learns to automatically reformulate the ASR output to ensure a more accurate response, and the other automatically annotates interaction data to enable the retraining of NLU models with minimal human involvement.

At this year’s Conference on Empirical Methods in Natural Language Processing (EMNLP), Alexa AI researchers presented papers reporting our progress on both these fronts.

Learning how to rewrite customer requests requires identifying which successful requests are rephrases of unsuccessful ones. Past work on rephrase detection considered sentences in pairs, determining the likelihood that one is a rephrase of the other. In our EMNLP paper, we explain how to use temporal features of the dialogue history to better identify rephrases, with an accuracy improvement of 28% on one test dataset.

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Earlier rephrase detection models computed similarity scores between pairs of queries (right), which could lead to inaccuracies. A new model instead uses full dialogue context (left) to more accurately detect rephrases by leveraging session-level semantic information. From “Contextual rephrase detection for reducing friction in dialogue systems”.

In the other paper, we describe a scalable framework for using automatically annotated data to continually update our NLU models. This paper shows how to operationalize our previous work on automatic annotation, to deliver immediate results to our customers.

More natural and conversational

As magical as it is to interact with Alexa by simply saying its name, repeating the name during longer interactions feels unnatural: when we’re talking to other people, we don’t use their names on every turn.

This year, we took a major step toward making interactions with Alexa more natural through Conversation Mode, which leverages Echo Show 10’s camera to enable wake-word-free interactions by improving the detection of device directedness (i.e., the intent of addressing Alexa) — even when there are multiple people in the room, conversing with each other as well as with Alexa.

Conversation Mode uses novel computer vision algorithms to gauge customers’ physical orientations toward the device, which indicate whether they’re addressing Alexa or each other. The combination of visual and audio information dramatically improves device-directed-speech detection relative to either modality used independently. Further, on-device speech recognition using fully neural recurrent-neural-network transducers ensures that Alexa recognizes conversational speech with low latency.

We have also started extending Alexa’s conversational memory, going beyond anaphoric references within an interaction session (e.g., “What is its resolution?” while shopping for TVs) to temporarily maintain memory across sessions in certain situations. For example, for high-consideration purchases such as TVs, Alexa remembers your last interaction and starts off your next interaction where you left off. This capability required us to extend Alexa Conversations, which trains deep-learning-based models on synthetic data automatically generated from a small amount of developer-provided data.

As effective as large neural transformer-based language models are for generating textual responses, they lack the commonsense and knowledge grounding they need to be truly useful in large-scale human-machine interactions. This fall, to help foster the type of invention needed to overcome these challenges, we released the commonsense dialogue dataset, which consists of more than 11,000 newly collected dialogues. In each dialogue, successive turns are related by relationship triples in the public commonsense knowledge graph Conceptnet, such as <doctor, LocateAt, hospital> or <specialist, TypeOf, doctor>.

Commonsense dialogue.png
In each dialogue in the commonsense-dialogue dataset, successive turns are related by relationship triples in the public commonsense knowledge graph Conceptnet, such as <piano, RelatedTo, musical> or <musical, RelatedTo, violin>.

Another way to inject common sense into dialogue models is to enable them to import information from online or other sources as needed, on the fly. At the NeurIPS Workshop on Efficient Natural Language and Speech Processing (ENLSP) earlier this month, Alexa researchers won a best-paper award for doing just that. They propose a few-shot-learning approach to training a knowledge-seeking-turn detector, which can recognize customer questions that can’t be answered through existing API calls.

This year, we also published several papers on affect modeling. At the International Conference on Acoustics, Speech, and Signal Processing, we presented the use of contrastive unsupervised learning to improve emotion recognition when training data is scarce; and at the Spoken Language Technologies conference, we described the adaptation of pretrained language models, which have been so successful at natural-language-processing tasks, to the problem of social and emotional commonsense reasoning.

On the flip side, when human speakers recognize shifts in the emotional states of people they’re talking to, they modify the affect in their responses. At the Speech Synthesis Workshop (SSW11) this summer, we extended our previous work on prosody variation to modify the affective characteristics of synthesized speech.

More personalized

AI’s ability to conform to customers as opposed to the other way around differentiates it from other technological advancements. This fall, we launched multiple new services that allow our customers to personalize AI in a self-serve fashion.

With preference teaching, customers can explicitly teach Alexa which skills should handle weather-related questions, which sports teams they follow, and which cuisines they prefer.

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A two-dimensional projection of embeddings produced through Custom Sound Event Detection. New sounds are identified by their location in the embedding space.

With Custom Sound Event Detection, customers can train Alexa to recognize new sounds — such as a doorbell ringing — from just a handful of examples. Custom Sound Event Detection uses proximity in a neural network’s representational space to recognize instances of the same sound.

Custom Event Alerts for Ring Video Doorbell cameras and Spotlight cameras works in a similar way. With just a few examples, customers can train their devices to recognize certain states of affairs in the world — such as a shed door that has been left open.

In August, we introduced adaptive volume for Alexa, which lets Echo devices adjust their volume according to ambient-noise levels, so that the perceived noise level stays consistent for the customer. One of the key elements of the approach is algorithmically separating the speech signal and the noise signal, so that they’re separate inputs to the volume adaptation model.

We also launched adaptive listening for US English, an opt-in feature that gives customers more time to finish speaking before Alexa responds, making Alexa a more accessible, patient listener. For speakers with certain speech impediments, adaptive listening has reduced the friction in their Alexa interactions by more than two-thirds.

Finally, Alexa customers can choose to interact with celebrity personalities such as Amitabh Bachchan, Melissa McCarthy, Samuel L. Jackson, or Shaquille O'Neal. At the end of the year, we even brought holiday cheer to Alexa interactions by launching the festive personality of Santa Claus.

More insightful and proactive

Today, one in four smart-home interactions is initiated by Alexa, due to the expansion of its predictive and proactive features such as hunches and routines.

Since 2018, Alexa hunches have recognized anomalies in customers’ daily routines and suggested corrections — noticing that a light was left on at night and offering to turn it off, for instance. This year, we gave customers the option of making hunches more proactive, so Alexa can act on their behalf. When proactive hunches are enabled, Alexa will turn that light off for you without asking first.

Routines let you initiate a sequence of actions with a single trigger word, rather than issuing the same instructions over and over again. Previously, customers had to specify which actions they wanted to string together. But this year, we began phasing in inferred routines. With inferred routines, Alexa recognizes sequences of actions that customers commonly repeat — such as, say, turning on the kitchen lights, starting the coffee maker, and playing the “Wake Up!” playlist — and suggests combining them into a routine. To save the routine, the customer simply accepts Alexa’s suggestion.

We have also continued to expand latent-goal prediction, where Alexa recognizes the larger customer need implied by an initial request and suggests actions or skills to fulfill that need. For instance, a customer asks, “Who won the Celtics game?”, and after answering, Alexa asks, “Would you like to know when the Celtics are playing next?”

Latent-goal prediction uses pointwise mutual information to measure the likelihood of an interaction pattern in a given context relative to its likelihood across all Alexa traffic, and it uses bandit learning to track whether recommendations are helping or not and suppress underperforming experiences.

We have also introduced visual ID on our latest Echo device, Echo Show 15. With visual ID, Alexa shows notes and other reminders just for you (e.g., “Leave a note for Jack that his new passport has arrived”). Visual ID is also available on Astro, an Alexa-enabled home robot that extends environment and state awareness to your physical space. Astro can follow you playing media or find you to deliver calls, messages, timers, alarms, or reminders. With a Ring Protect prosubscription, Astro can also proactively patrol your home and investigate anomalous activities.

More trustworthy

Preserving customer privacy is an uncompromisable tenet for us and an invention area. Differential privacy in particular is one of our key areas of focus. This year, we won a best-paper award at the annual meeting of the Florida Artificial Intelligence Research Society (FLAIRS) for an approach to improving the performance of machine learning models while still meeting the privacy standards imposed by differential-privacy analysis.

At the Conference of the European Chapter of the Association for Computational Linguistics, we presented a method for protecting privacy by automatically rephrasing training text while preserving their semantic sense, in a way that, again, meets differential-privacy standards.

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Alexa AI researchers constructed a dataset of more than 23,000 text generation prompts, each consisting of six to nine words of a sentence on Wikipedia. The prompts can be used to test language models for bias.
Credit: Glynis Condon

We want Alexa to work equally well for everyone. To that end, in addition to our partnership with the National Science Foundation in the area of fairness in AI, we are pursuing research into detecting and mitigating inappropriate bias. At the ACM Conference on Fairness, Accountability, and Transparency (FAccT) and the Conference of the European Association for Computational Linguistics, we published a pair of papers on measuring bias in language models and detecting bias in datasets for training models that recognize unreliable news.

The path ahead

I recognize that there are multiple paths to general AI, each with years of fundamental research ahead of it. I believe Alexa and its underlying vision of ambient intelligence offer a pragmatic path to general AI— one where every advancement makes Alexa more useful for our customers in their daily lives.

I am in awe at the rate of invention from the Alexa team in the most difficult circumstances. As we wrap up yet another year of the COVID pandemic, I hope the advances the worldwide community of AI researchers is making in every discipline of AI will help us prevent future pandemics.

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This position requires that the candidate selected be a US Citizen and currently possess and maintain an active Top Secret security clearance. The Amazon Web Services Professional Services (ProServe) team seeks an experienced Principal Data Scientist to join our ProServe Shared Delivery Team (SDT). In this role, you will serve as a technical leader and strategic advisor to AWS enterprise customers, partners, and internal AWS teams on transformative AI/ML projects. You will leverage your deep technical expertise to architect and implement innovative machine learning and generative AI solutions that drive significant business outcomes. As a Principal Data Scientist, you will lead complex, high-impact AI/ML initiatives across multiple customer engagements. You will collaborate with Director and C-level executives to translate business challenges into technical solutions. You will drive innovation through thought leadership, establish technical standards, and develop reusable solution frameworks that accelerate customer adoption of AWS AI/ML services. Your work will directly influence the strategic direction of AWS Professional Services AI/ML offerings and delivery approaches. Your extensive experience in designing and implementing sophisticated AI/ML solutions will enable you to tackle the most challenging customer problems. You will provide technical mentorship to other data scientists, establish best practices, and represent AWS as a subject matter expert in customer-facing engagements. You will build trusted advisor relationships with customers and partners, helping them achieve their business outcomes through innovative applications of AWS AI/ML services. The AWS Professional Services organization is a global team of experts that help customers realize their desired business outcomes when using the AWS Cloud. We work together with customer teams and the AWS Partner Network (APN) to execute enterprise cloud computing initiatives. Our team provides a collection of offerings which help customers achieve specific outcomes related to enterprise cloud adoption. We also deliver focused guidance through our global specialty practices, which cover a variety of solutions, technologies, and industries. Key job responsibilities Architecting and implementing complex, enterprise-scale AI/ML solutions that solve critical customer business challenges Providing technical leadership across multiple customer engagements, establishing best practices and driving innovation Collaborating with Delivery Consultants, Engagement Managers, Account Executives, and Cloud Architects to design and deploy AI/ML solutions Developing reusable solution frameworks, reference architectures, and technical assets that accelerate customer adoption of AWS AI/ML services Representing AWS as a subject matter expert in customer-facing engagements, including executive briefings and technical workshops Identifying and driving new business opportunities through technical innovation and thought leadership Mentoring junior data scientists and contributing to the growth of AI/ML capabilities within AWS Professional Services
US, WA, Seattle
Amazon Advertising is one of Amazon's fastest growing businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! The Creative X team within Amazon Advertising time aims to democratize access to high-quality creatives (audio, images, videos, text) by building AI-driven solutions for advertisers. To accomplish this, we are investing in understanding how best users can leverage Generative AI methods such as latent-diffusion models, large language models (LLM), generative audio (music and speech synthesis), computer vision (CV), reinforced learning (RL) and related. As an Applied Scientist you will be part of a close-knit team of other applied scientists and product managers, UX and engineers who are highly collaborative and at the top of their respective fields. We are looking for talented Applied Scientists who are adept at a variety of skills, especially at the development and use of multi-modal Generative AI and can use state-of-the-art generative music and audio, computer vision, latent diffusion or related foundational models that will accelerate our plans to generate high-quality creatives on behalf of advertisers. Every member of the team is expected to build customer (advertiser) facing features, contribute to the collaborative spirit within the team, publish, patent, and bring SOTA research to raise the bar within the team. As an Applied Scientist on this team, you will: - Drive the invention and development of novel multi-modal agentic architectures and models for the use of Generative AI methods in advertising. - Work closely and integrate end-to-end proof-of-concept Machine Learning projects that have a high degree of ambiguity, scale and complexity. - Build interface-oriented systems that use Machine Learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models. - Curate relevant multi-modal datasets. - Perform hands-on analysis and modeling of experiments with human-in-the-loop that eg increase traffic monetization and merchandise sales, without compromising the shopper experience. - Run A/B experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Mentor and help recruit Applied Scientists to the team. - Present results and explain methods to senior leadership. - Willingness to publish research at internal and external top scientific venues. - Write and pursue IP submissions. Key job responsibilities This role is focused on developing new multi-modal Generative AI methods to augment generative imagery and videos. You will develop new multi-modal paradigms, models, datasets and agentic architectures that will be at the core of advertising-facing tools that we are launching. You may also work on development of ML and GenAI models suitable for advertising. You will conduct literature reviews to stay on the SOTA of the field. You will regularly engage with product managers, UX designers and engineers who will partner with you to productize your work. For reference see our products: Enhanced Video Generator, Creative Agent and Creative Studio. A day in the life On a day-to-day basis, you will be doing your independent research and work to develop models, you will participate in sprint planning, collaborative sessions with your peers, and demo new models and share results with peers, other partner teams and leadership. About the team The team is a dynamic team of applied scientists, UX researchers, engineers and product leaders. We reside in the Creative X organization, which focuses on creating products for advertisers that will improve the quality of the creatives within Amazon Ads. We are open to hiring candidates to work out of one of the following locations: UK (London), USA (Seattle).
US, WA, Bellevue
The Amazon Fulfillment Technologies (AFT) Science team is seeking an exceptional Applied Scientist with strong operations research and optimization expertise to develop production solutions for one of the most complex systems in the world: Amazon's Fulfillment Network. At AFT Science, we design, build, and deploy optimization, statistics, machine learning, and GenAI/LLM solutions that power production systems running across Amazon Fulfillment Centers worldwide. We tackle a wide range of challenges throughout the network, including labor planning and staffing, pick scheduling, stow guidance, and capacity risk management. Our mission is to develop innovative, scalable, and reliable science-driven production solutions that exceed the published state of the art, enabling systems to run optimally and continuously (from every few minutes to every few hours) across our large-scale network. Key job responsibilities As an Applied Scientist, you will collaborate with scientists, software engineers, product managers, and operations leaders to develop optimization-driven solutions that directly impact process efficiency and associate experience in the fulfillment network. Your key responsibilities include: - Develop deep understanding and domain knowledge of operational processes, system architecture, and business requirements - Dive deep into data and code to identify opportunities for continuous improvement and disruptive new approaches - Design and develop scalable mathematical models for production systems to derive optimal or near-optimal solutions for existing and emerging challenges - Create prototypes and simulations for agile experimentation of proposed solutions - Advocate for technical solutions with business stakeholders, engineering teams, and senior leadership - Partner with software engineers to integrate prototypes into production systems - Design and execute experiments to test new or incremental solutions launched in production - Build and monitor metrics to track solution performance and business impact About the team Amazon Fulfillment Technology (AFT) designs, develops, and operates end-to-end fulfillment technology solutions for all Amazon Fulfillment Centers (FCs). We harmonize the physical and virtual worlds so Amazon customers can get what they want, when they want it. The AFT Science team brings expertise in operations research, optimization, statistics, machine learning, and GenAI/LLM, combined with deep domain knowledge of operational processes within FCs and their unique challenges. We prioritize advancements that support AFT tech teams and focus areas rather than specific fields of research or individual business partners. We influence each stage of innovation from inception to deployment, which includes both developing novel solutions and improving existing approaches. Our production systems rely on a diverse set of technologies, and our teams invest in multiple specialties as the needs of each focus area evolve.
US, WA, Seattle
Have you ever wondered what it takes to transform millions of manual network planning decisions into AI-powered precision? Network Planning Solutions is looking for scientific innovators obsessed with building the AI/ML intelligence that makes orchestrating complex global operations feel effortless. Here, you'll do more than just build models; you'll create 'delight' by discovering and deploying the science that delivers exactly what our customers need, right when they need it. If you're ready to transform complex data patterns into breakthrough AI capabilities that power intuitive human experiences, you've found your team. Network Planning Solutions architects and orchestrates Amazon's customer service network of the future. By building AI-native solutions that continuously learn, predict and optimize, we deliver seamless customer experiences and empower associates with high-value work—driving measurable business impact at a global scale. As a Sr. Manager, Applied Science, you will own the scientific innovation and research initiatives that make this vision possible. You will lead a team of applied scientists and collaborate with cross-functional partners to develop and implement breakthrough scientific solutions that redefine our global network. Key job responsibilities Lead AI/ML Innovation for Network Planning Solutions: - Develop and deploy production-ready demand forecasting algorithms that continuously sense and predict customer demand using real-time signals - Build network optimization algorithms that automatically adjust staffing as conditions evolve across the service network - Architect scalable AI/ML infrastructure supporting automated forecasting and network optimization capabilities across the system Drive Scientific Excellence: - Build and mentor a team of applied scientists to deliver breakthrough AI/ML solutions - Design rigorous experiments to validate hypotheses and quantify business impact - Establish scientific excellence mechanisms including evaluation metrics and peer review processes Enable Strategic Transformation: - Drive scientific innovation from research to production - Design and validate next-generation AI-native models while ensuring robust performance, explainability, and seamless integration with existing systems. - Partner with Engineering, Product, and Operations teams to translate AI/ML capabilities into measurable business outcomes - Navigate ambiguity through experimentation while balancing innovation with operational constraints - Influence senior leadership through scientific rigor, translating complex algorithms into clear business value A day in the life Your day will be a dynamic blend of scientific innovation and strategic problem-solving. You'll collaborate with cross-functional teams, design AI algorithms, and translate complex data patterns into intuitive solutions that drive meaningful business impact. About the team We are Network Planning Solutions, a team of scientific innovators dedicated to reshaping how global service networks operate. Our mission is to create AI-native solutions that continuously learn, predict, and optimize customer experiences. We empower our associates to tackle high-value challenges and drive transformative change at a global scale.
US, CA, Palo Alto
Sponsored Products and Brands (SPB) is at the heart of Amazon Advertising, helping millions of advertisers—from small businesses to global brands—connect with customers at the moments that matter most. Our advertising solutions enable sellers, vendors, and brand owners to grow their businesses by reaching shoppers with relevant, engaging ads across Amazon's store and beyond. We're obsessed with delivering measurable results for advertisers while creating a delightful shopping experience for customers. Are you interested in defining the science behind the future of advertising? Sponsored Products and Brands science teams are pioneering breakthrough agentic AI systems—pushing the boundaries of large language models, autonomous reasoning, planning, and decision-making to build intelligent agents that fundamentally transform how advertisers succeed on Amazon. As an SPB applied science leader, you'll have end-to-end ownership of the product and scientific vision, research agenda, model architectures, and evaluation frameworks required to deliver state-of-the-art agentic AI solutions for our advertising customers. You'll get to work on problems that are fast-paced, scientifically rich, and deeply consequential. You'll also be able to explore novel research directions, take bold bets, and collaborate with remarkable scientists, engineers, and product leaders. We'll look for you to bring your diverse perspectives, deep technical expertise, and scientific rigor to make Amazon Advertising even better for our advertisers and customers. With global opportunities for talented scientists and science leaders, you can decide where a career in Amazon Ads Science takes you! We are kicking off a new initiative within SPB to leverage agentic AI solutions to revolutionize how advertisers create, manage, and optimize their advertising campaigns. This is a unique opportunity to lead a business-critical applied science initiative from its inception—defining the scientific charter, establishing foundational research pillars, and building a multi-year science roadmap for transformative impact. As the single-threaded applied science leader, you will build and guide a dedicated team of applied scientists, research scientists, and machine learning engineers, working closely with cross-functional engineering and product partners, to research, develop, and deploy agentic AI systems that fundamentally reimagine the advertiser journey. Your charter will begin with advancing the science behind intelligent agents that simplify campaign creation, automate optimization decisions through autonomous reasoning and planning, and deliver personalized advertising strategies at scale. You will pioneer novel approaches in areas such as LLM-based agent architectures, multi-step planning and tool use, retrieval-augmented generation, reinforcement learning from human and business feedback, and robust evaluation methodologies for agentic systems. You will expand to proactively identify and tackle the next generation of AI-powered advertising experiences across the entire SPB portfolio. This high-visibility role places you as the science leader driving our strategy to democratize advertising success—making it effortless for advertisers of all sizes to achieve their business goals while delivering relevant experiences for Amazon customers. Key job responsibilities Build, mentor, and lead a new, high-performing applied science organization of applied scientists, research scientists, and engineers, fostering a culture of scientific excellence, innovation, customer obsession, and ownership. Define, own, and drive the long-term scientific and product vision and research strategy for agentic AI-powered advertising experiences across Sponsored Products and Brands—identifying the highest-impact research problems and charting a path from exploration to production. Lead the research, design, and development of novel agentic AI models and systems—including LLM-based agent architectures, multi-agent orchestration, planning and reasoning frameworks, tool-use mechanisms, and retrieval-augmented generation pipelines—that deliver measurable value for advertisers and create delightful, intuitive experiences. Establish rigorous scientific methodology and evaluation frameworks for assessing agent performance, reliability, safety, and advertiser outcomes, setting a high bar for experimentation, reproducibility, and offline-to-online consistency. Partner closely with senior business, engineering, and product leaders across Amazon Advertising to translate advertiser pain points and business opportunities into well-defined science problems, and deliver cohesive, production-ready solutions that drive advertiser success. Drive execution from research to production at scale, ensuring models and agentic systems meet high standards for quality, robustness, latency, safety, and reliability for mission-critical advertising services operating at Amazon scale. Champion a culture of scientific inquiry and technical depth that encourages bold experimentation, publication of novel research, relentless simplification, and continuous improvement. Communicate your team's scientific vision, research breakthroughs, strategy, and progress to senior leadership and key stakeholders, ensuring alignment with broader Amazon Advertising objectives and contributing to Amazon's position at the forefront of applied AI. Develop a science roadmap directly tied to advertiser outcomes, revenue growth, and business plans, delivering on commitments for high-impact research and modeling initiatives that shape the future of AI-powered digital advertising.