“Ambient intelligence" will accelerate advances in general AI

Alexa’s chief scientist on how customer-obsessed science is accelerating general intelligence.

As the world has become more connected, and computing has permeated our surroundings, a new AI paradigm is emerging: ambient intelligence. In this paradigm, our environment responds to our requests and anticipates our needs, provides information or suggests actions, and then recedes into the background.

Rohit Prasad.jpg
Rohit Prasad, Alexa head scientist and senior vice president at Amazon.

This vision of ambient intelligence is not that different from the one on Star Trek. But for most of the last decade, the focus has been reactive assistance — for example, ensuring that customer-initiated requests to Alexa meet customers’ expectations.

In the ambient-intelligence vision, an AI service such as Alexa makes sense of the state of your environment, including devices, sensors, objects, people, and activity around you, to help you in every situation where you need assistance — either reactively (customer initiated) or proactively (AI initiated).

Realizing the ultimate potential of ambient intelligence requires Alexa to bring the best of machine-intelligence capabilities together with the best of human-intelligence capabilities, which is the barometer of general intelligence today.

The most pragmatic definition of general intelligence is the ability to (1) learn multiple tasks jointly, versus modeling each task independently; (2) continually adapt to changes within a set of known tasks, without explicit human supervision; and (3) learn new tasks directly by interacting with end users.

While these general-intelligence characteristics apply to all types of AI systems, for interactive AI services such as Alexa, two more attributes are critical: (1) multisensory and multimodal intelligence — the ability to process data from multiple input sensors (e.g., microphones, cameras, ultrasound), fuse sensor data for improved understanding of customer goals, and generate output in different modalities (e.g., speech, text, image, video); and (2) interaction skills — the ability to converse in a human-like manner, which encompasses not just command of natural language but also the ability to recognize and respond to affect.

What this means for our customers is that Alexa will become

  • More competent: Alexa’s functionalities and skills will expand much faster through multitask intelligence. Additionally, Alexa will improve through self-learning, becoming less reliant on labeled data;
  • More natural and conversational: Alexa interactions will be as free flowing as human interactions through multisensory intelligence, generalizable language models, commonsense reasoning, and affect modeling; 
  • More personalized: Alexa will adapt to each individual using speech and computer vision. Further, customers will be able to directly personalize Alexa explicitly and implicitly;  
  • More insightful and proactive: Alexa will anticipate customer needs through awareness of the shared environment, make suggestions, and even act on customers’ behalf;  
  • More trustworthy:  Alexa will have the same attributes that we cherish in trustworthy people, such as discretion, fairness, and ethical behavior.

In the past year, Alexa has made considerable progress on all these fronts.

More competent

Alexa receives billions of requests per month, and it is critical for it to answer each of these requests to customers’ satisfaction. In 2021, through advances in automatic speech recognition (ASR), natural-language understanding (NLU), and action resolution, Alexa has become 13% more accurate than the previous year — even as the complexity of customer requests has increased.

Alexa has more than 130,000 third-party skills, whose diversity is a testament to their developers’ creativity. Further, it is available in more than 15 language variants across more than 80 countries, most recently Khaleeji Arabic in Saudi Arabia.

Through advances in large pretrained language models, we are making it easier to expand Alexa’s functionality in terms of both skills and languages. Specifically, we have trained an “Alexa Teacher Model,” a large, pretrained, multilingual model with billions of parameters that encodes language as well as salient patterns of interactions with Alexa. Instead of building new task-specific NLU models (e.g., a skill, a feature, or a language) from scratch on task-specific data, we can build them by fine-tuning the Alexa Teacher model, which provides substantial gains in performance from the same amount of task-specific training data.

While today, the Alexa Teacher Model itself is impractical for real-time language understanding, once it is distilled and fine-tuned, it is compact enough to run in real time but remains more accurate than a similar-sized model trained from scratch. The capacity to generalize across tasks, which the language model enables, is one of the hallmarks of general intelligence.

ATM pipeline.png
The Alexa Teacher Model (AlexaTM) pipeline. The Alexa Teacher Model is trained on a large set of GPUs (left), then distilled into smaller variants (center), whose size depends on their uses. The end user adapts a distilled model to its particular use by fine-tuning it on in-domain data (right).

Models derived from the Alexa Teacher Model have helped reduce customer friction in several locales and will help facilitate and scale multilingual and multimodal use cases in coming years.

Still, faster deployment of new functionality is not sufficient. Customer interactions with Alexa are ever evolving, so Alexa needs to improve continuously. To that end, we have expanded Alexa’s self-learning capability — in particular, its ability to automatically learn from implicit feedback, e.g., when a customer cuts Alexa off in order to rephrase a query.

Currently, we have two methods for learning from implicit feedback. One is a mechanism that learns to automatically reformulate the ASR output to ensure a more accurate response, and the other automatically annotates interaction data to enable the retraining of NLU models with minimal human involvement.

At this year’s Conference on Empirical Methods in Natural Language Processing (EMNLP), Alexa AI researchers presented papers reporting our progress on both these fronts.

Learning how to rewrite customer requests requires identifying which successful requests are rephrases of unsuccessful ones. Past work on rephrase detection considered sentences in pairs, determining the likelihood that one is a rephrase of the other. In our EMNLP paper, we explain how to use temporal features of the dialogue history to better identify rephrases, with an accuracy improvement of 28% on one test dataset.

Rephrases.png
Earlier rephrase detection models computed similarity scores between pairs of queries (right), which could lead to inaccuracies. A new model instead uses full dialogue context (left) to more accurately detect rephrases by leveraging session-level semantic information. From “Contextual rephrase detection for reducing friction in dialogue systems”.

In the other paper, we describe a scalable framework for using automatically annotated data to continually update our NLU models. This paper shows how to operationalize our previous work on automatic annotation, to deliver immediate results to our customers.

More natural and conversational

As magical as it is to interact with Alexa by simply saying its name, repeating the name during longer interactions feels unnatural: when we’re talking to other people, we don’t use their names on every turn.

This year, we took a major step toward making interactions with Alexa more natural through Conversation Mode, which leverages Echo Show 10’s camera to enable wake-word-free interactions by improving the detection of device directedness (i.e., the intent of addressing Alexa) — even when there are multiple people in the room, conversing with each other as well as with Alexa.

Conversation Mode uses novel computer vision algorithms to gauge customers’ physical orientations toward the device, which indicate whether they’re addressing Alexa or each other. The combination of visual and audio information dramatically improves device-directed-speech detection relative to either modality used independently. Further, on-device speech recognition using fully neural recurrent-neural-network transducers ensures that Alexa recognizes conversational speech with low latency.

We have also started extending Alexa’s conversational memory, going beyond anaphoric references within an interaction session (e.g., “What is its resolution?” while shopping for TVs) to temporarily maintain memory across sessions in certain situations. For example, for high-consideration purchases such as TVs, Alexa remembers your last interaction and starts off your next interaction where you left off. This capability required us to extend Alexa Conversations, which trains deep-learning-based models on synthetic data automatically generated from a small amount of developer-provided data.

As effective as large neural transformer-based language models are for generating textual responses, they lack the commonsense and knowledge grounding they need to be truly useful in large-scale human-machine interactions. This fall, to help foster the type of invention needed to overcome these challenges, we released the commonsense dialogue dataset, which consists of more than 11,000 newly collected dialogues. In each dialogue, successive turns are related by relationship triples in the public commonsense knowledge graph Conceptnet, such as <doctor, LocateAt, hospital> or <specialist, TypeOf, doctor>.

Commonsense dialogue.png
In each dialogue in the commonsense-dialogue dataset, successive turns are related by relationship triples in the public commonsense knowledge graph Conceptnet, such as <piano, RelatedTo, musical> or <musical, RelatedTo, violin>.

Another way to inject common sense into dialogue models is to enable them to import information from online or other sources as needed, on the fly. At the NeurIPS Workshop on Efficient Natural Language and Speech Processing (ENLSP) earlier this month, Alexa researchers won a best-paper award for doing just that. They propose a few-shot-learning approach to training a knowledge-seeking-turn detector, which can recognize customer questions that can’t be answered through existing API calls.

This year, we also published several papers on affect modeling. At the International Conference on Acoustics, Speech, and Signal Processing, we presented the use of contrastive unsupervised learning to improve emotion recognition when training data is scarce; and at the Spoken Language Technologies conference, we described the adaptation of pretrained language models, which have been so successful at natural-language-processing tasks, to the problem of social and emotional commonsense reasoning.

On the flip side, when human speakers recognize shifts in the emotional states of people they’re talking to, they modify the affect in their responses. At the Speech Synthesis Workshop (SSW11) this summer, we extended our previous work on prosody variation to modify the affective characteristics of synthesized speech.

More personalized

AI’s ability to conform to customers as opposed to the other way around differentiates it from other technological advancements. This fall, we launched multiple new services that allow our customers to personalize AI in a self-serve fashion.

With preference teaching, customers can explicitly teach Alexa which skills should handle weather-related questions, which sports teams they follow, and which cuisines they prefer.

CustomAED_embedding.png
A two-dimensional projection of embeddings produced through Custom Sound Event Detection. New sounds are identified by their location in the embedding space.

With Custom Sound Event Detection, customers can train Alexa to recognize new sounds — such as a doorbell ringing — from just a handful of examples. Custom Sound Event Detection uses proximity in a neural network’s representational space to recognize instances of the same sound.

Custom Event Alerts for Ring Video Doorbell cameras and Spotlight cameras works in a similar way. With just a few examples, customers can train their devices to recognize certain states of affairs in the world — such as a shed door that has been left open.

In August, we introduced adaptive volume for Alexa, which lets Echo devices adjust their volume according to ambient-noise levels, so that the perceived noise level stays consistent for the customer. One of the key elements of the approach is algorithmically separating the speech signal and the noise signal, so that they’re separate inputs to the volume adaptation model.

We also launched adaptive listening for US English, an opt-in feature that gives customers more time to finish speaking before Alexa responds, making Alexa a more accessible, patient listener. For speakers with certain speech impediments, adaptive listening has reduced the friction in their Alexa interactions by more than two-thirds.

Finally, Alexa customers can choose to interact with celebrity personalities such as Amitabh Bachchan, Melissa McCarthy, Samuel L. Jackson, or Shaquille O'Neal. At the end of the year, we even brought holiday cheer to Alexa interactions by launching the festive personality of Santa Claus.

More insightful and proactive

Today, one in four smart-home interactions is initiated by Alexa, due to the expansion of its predictive and proactive features such as hunches and routines.

Since 2018, Alexa hunches have recognized anomalies in customers’ daily routines and suggested corrections — noticing that a light was left on at night and offering to turn it off, for instance. This year, we gave customers the option of making hunches more proactive, so Alexa can act on their behalf. When proactive hunches are enabled, Alexa will turn that light off for you without asking first.

Routines let you initiate a sequence of actions with a single trigger word, rather than issuing the same instructions over and over again. Previously, customers had to specify which actions they wanted to string together. But this year, we began phasing in inferred routines. With inferred routines, Alexa recognizes sequences of actions that customers commonly repeat — such as, say, turning on the kitchen lights, starting the coffee maker, and playing the “Wake Up!” playlist — and suggests combining them into a routine. To save the routine, the customer simply accepts Alexa’s suggestion.

We have also continued to expand latent-goal prediction, where Alexa recognizes the larger customer need implied by an initial request and suggests actions or skills to fulfill that need. For instance, a customer asks, “Who won the Celtics game?”, and after answering, Alexa asks, “Would you like to know when the Celtics are playing next?”

Latent-goal prediction uses pointwise mutual information to measure the likelihood of an interaction pattern in a given context relative to its likelihood across all Alexa traffic, and it uses bandit learning to track whether recommendations are helping or not and suppress underperforming experiences.

We have also introduced visual ID on our latest Echo device, Echo Show 15. With visual ID, Alexa shows notes and other reminders just for you (e.g., “Leave a note for Jack that his new passport has arrived”). Visual ID is also available on Astro, an Alexa-enabled home robot that extends environment and state awareness to your physical space. Astro can follow you playing media or find you to deliver calls, messages, timers, alarms, or reminders. With a Ring Protect prosubscription, Astro can also proactively patrol your home and investigate anomalous activities.

More trustworthy

Preserving customer privacy is an uncompromisable tenet for us and an invention area. Differential privacy in particular is one of our key areas of focus. This year, we won a best-paper award at the annual meeting of the Florida Artificial Intelligence Research Society (FLAIRS) for an approach to improving the performance of machine learning models while still meeting the privacy standards imposed by differential-privacy analysis.

At the Conference of the European Chapter of the Association for Computational Linguistics, we presented a method for protecting privacy by automatically rephrasing training text while preserving their semantic sense, in a way that, again, meets differential-privacy standards.

Biased language models still.jpg
Alexa AI researchers constructed a dataset of more than 23,000 text generation prompts, each consisting of six to nine words of a sentence on Wikipedia. The prompts can be used to test language models for bias.
Credit: Glynis Condon

We want Alexa to work equally well for everyone. To that end, in addition to our partnership with the National Science Foundation in the area of fairness in AI, we are pursuing research into detecting and mitigating inappropriate bias. At the ACM Conference on Fairness, Accountability, and Transparency (FAccT) and the Conference of the European Association for Computational Linguistics, we published a pair of papers on measuring bias in language models and detecting bias in datasets for training models that recognize unreliable news.

The path ahead

I recognize that there are multiple paths to general AI, each with years of fundamental research ahead of it. I believe Alexa and its underlying vision of ambient intelligence offer a pragmatic path to general AI— one where every advancement makes Alexa more useful for our customers in their daily lives.

I am in awe at the rate of invention from the Alexa team in the most difficult circumstances. As we wrap up yet another year of the COVID pandemic, I hope the advances the worldwide community of AI researchers is making in every discipline of AI will help us prevent future pandemics.

Research areas

Related content

US, MA, Boston
As part of Alexa CAS team, our mission is to provide scalable and reliable evaluation of the state-of-the-art Conversational AI. We are looking for a passionate, talented, and resourceful Applied Scientist in the field of LLM, Artificial Intelligence (AI), Natural Language Processing (NLP), to invent and build end-to-end evaluation of how customers perceive state-of-the-art context-aware conversational AI assistants. A successful candidate will have strong machine learning background and a desire to push the envelope in one or more of the above areas. The ideal candidate would also have hands-on experiences in building Generative AI solutions with LLMs, including Supervised Fine-Tuning (SFT), In-Context Learning (ICL), Learning from Human Feedback (LHF), etc. As an Applied Scientist, you will leverage your technical expertise and experience to collaborate with other talented applied scientists and engineers to research and develop novel methods for evaluating conversational assistants. You will analyze and understand user experiences by leveraging Amazon’s heterogeneous data sources and build evaluation models using machine learning methods. Key job responsibilities - Design, build, test and release predictive ML models using LLMs - Ensure data quality throughout all stages of acquisition and processing, including such areas as data sourcing/collection, ground truth generation, normalization, and transformation. - Collaborate with colleagues from science, engineering and business backgrounds. - Present proposals and results to partner teams in a clear manner backed by data and coupled with actionable conclusions - Work with engineers to develop efficient data querying and inference infrastructure for both offline and online use cases About the team Central Analytics and Research Science (CARS) is an analytics, software, and science team within Amazon's Conversational Assistant Services (CAS) organization. Our mission is to provide an end-to-end understanding of how customers perceive the assistants they interact with – from the metrics themselves to software applications to deep dive on those metrics – allowing assistant developers to improve their services. Learn more about Amazon’s approach to customer-obsessed science on the Amazon Science website, which features the latest news and research from scientists across the company. For the latest updates, subscribe to the monthly newsletter, and follow the @AmazonScience handle and #AmazonScience hashtag on LinkedIn, Twitter, Facebook, Instagram, and YouTube.
US, WA, Seattle
AWS Industry Products (IP) is a new AWS engineering organization chartered to build new AWS products by applying Amazon’s innovation mechanisms along with AWS digital technologies to transform the world, industry by industry. We dive deep with leaders and innovators to solve the problems which block their industries, enabling them to capitalize on new digital business models. Simply put, our goal is to use the skill and scale of AWS to make the benefits of a connected world achievable for all businesses. We are looking for an Applied Scientist who are passionate about transforming industries through AI. This is a unique opportunity to not only listen to industry customers but also to develop AI and generative AI expertise in multiple core industries. You will join a team of scientists, product managers and software engineers that builds AI solutions in automotive, manufacturing, healthcare, sustainability/clean energy, and supply chain/operations domains. Leveraging and advancing generative AI technology will be a big part of your charter as we seek to apply the latest advancements in generative AI to industry-specific problems. Key job responsibilities Using your in-depth expertise in machine learning and generative AI, you will deliver reusable science components and services that differentiate our industry products and solve customer problems. You will be the voice of scientific rigor, delivery, and innovation as you work with our segment teams on AI-driven product differentiators. You will conduct and advance research in AI and generative AI within and outside Amazon.
DE, Berlin
The Community Feedback organization powers customer-generated features and insights that help customers use the wisdom of the community to make unregretted shopping decisions. Today our features include Customer Reviews, Content Moderation, and Customer Q&A (Ask), however our mission and charter are broader than these features. We are focused on building a rewarding and engaging experience for contributors to share their feedback, and providing shoppers with trusted insights based on this feedback to inform their shopping decision The Community Data & Science team is looking for a passionate, talented, and inventive Senior Applied Scientist with a background in AI, Gen AI, Machine Learning, and NLP to help build LLM solutions for Community Feedback. You'll be working with talented scientists and engineers to innovate on behalf of our customers. If you're fired up about being part of a dynamic, driven team and are ready to make a lasting impact on the future of AI-powered shopping, we invite you to join us on this exciting journey to reshape shopping. Please visit https://www.amazon.science for more information. Key job responsibilities - As a Senior Applied Scientist, you will work on state-of-the-art technologies that will result in published papers. - However, you will not only theorize about the algorithms but also have the opportunity to implement them and see how they perform in the field. - Our team works on a variety of projects, including state-of-the-art generative AI, LLM fine-tuning, alignment, prompt engineering, and benchmarking solutions. - You will be also mentoring junior scientists on the team. About the team The Community Data & Science team focusses on analyzing, understanding, structuring and presenting customer-generated content (in the form of ratings, text, images and videos) to help customers use the wisdom of the community to make unregretted purchase decisions. We build and own ML models that help with i) shaping the community content corpus both in terms of quantity and quality, ii) extracting insights from the content and iii) presenting the content and insights to shoppers to eventually influence purchase decisions. Today, our ML models support experiences like content solicitation, submission, moderation, ranking, and summarization.
US, WA, Seattle
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. As a core product offering within our advertising portfolio, Sponsored Products (SP) helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The SP team's primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! Within Sponsored Products, the Bidding team is responsible for defining and delivering a collection of advertising products around bid controls (dynamic bidding, bid recommendations, etc.) that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven fundamentally from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding.
US, WA, Seattle
Ever wonder how you can keep the world’s largest selection also the world’s safest and legally compliant selection? Then come join a team with the charter to monitor and classify the billions of items in the Amazon catalog to ensure compliance with various legal regulations. The Classification and Policy Platform (CPP) team is looking for Applied Scientists to build technology to automatically monitor the billions of products on the Amazon platform. The software and processes built by this team are a critical component of building a catalog that our customers trust. As an Applied Scientist on the CPP team, you will train LLMs to solve customer problems, distill knowledge into optimized inference artifacts, and collaborate cross-functionally to deliver impactful solutions. This role offers the opportunity to push the boundaries of LLM capabilities and drive tangible value for our customers. The ideal candidate should possess exceptional technical skills, a startup-driven mindset, outstanding communication abilities to join our dynamic team. We believe that innovation is key to being the most customer-centric company. We innovate, publish, teach, and set strategy, while using Amazon's "working backwards" method to serve our customers.
US, MA, North Reading
Are you inspired by invention? Is problem solving through teamwork in your DNA? Do you like the idea of seeing how your work impacts the bigger picture? Answer yes to any of these and you’ll fit right in here at Amazon Robotics. We are a smart team of doers who work passionately to apply cutting edge advances in robotics and software to solve real-world challenges that will transform our customers’ experiences. We invent new improvements every day. We are Amazon Robotics and we will give you the tools and support you need to invent with us in ways that are rewarding, fulfilling, and fun. Amazon Robotics is seeking students to join us for a 5-6 month internship (full-time, 40 hours per week) as Data Science Co-op. Please note that by applying to this role you would be considered for Data Scientist spring co-op and fall co-op roles on various Amazon Robotics teams. The internship/co-op project(s) and location are determined by the team the student will be working on. Learn more about Amazon Robotics: https://amazon.jobs/en/teams/amazon-robotics About the team Amazon empowers a smarter, faster, more consistent customer experience through automation. Amazon Robotics automates fulfillment center operations using various methods of robotic technology including autonomous mobile robots, sophisticated control software, language perception, power management, computer vision, depth sensing, machine learning, object recognition, and semantic understanding of commands. Amazon Robotics has a dedicated focus on research and development to continuously explore new opportunities to extend its product lines into new areas.
US, CA, Santa Clara
Come join the AWS AI science team in building the next generation models for intelligent automation. AWS, the world-leading provider of cloud services, has fostered the creation and growth of countless new businesses, and is a positive force for good. Our customers bring problems that will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and workshops. We are looking for world class researchers with experience in one or more of the following areas - autonomous agents, API orchestration, Planning, large multimodal models (especially vision-language models), reinforcement learning (RL) and sequential decision making. We are located in the USA (Seattle, Pasadena, Bay Area). About the team Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (IoT), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
US, NY, New York
Want to work on one of the highest priorities across Amazon Ads? This is your chance to help build a billion dollar business, innovate on a new product space, and have a positive impact on millions of views while working with industry-leading technologies. The Ad Catalyst team in Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital advertising solutions to over a million advertisers with the goal of helping our our hundreds of millions customers find and discover anything they want to buy. We start with the customer and work backwards in everything we do, including advertising. Our team owns researching, evaluating, ranking and serving personalized recommendation to each of our 1+ million advertisers using state of the art machine learning techniques ( e.g., deep learning, deep-reinforcement learning, causal modeling). Our team is placed centrally in the Advertising Experience organization which owns the advertising console, this provides us full-stack ownership giving scientists the satisfaction of seeing their work directly power advertiser experiences with measurable outcomes. If you’re interested in joining a rapidly growing team working to build a unique, highly respected advertising group with a relentless focus on the customer, you’ve come to the right place. This is a unique opportunity to get in early and drive significant portions of the technical roadmap and shape the research agenda of a billion+ dollar business. Successful candidates will have strong technical ability, focus on customers by applying a customer-first approach, excellent teamwork and communication skills, and a motivation to achieve results in a fast-paced environment through both strong personal delivery and the ability to develop partnerships with science teams across the org. This is a high visibility leadership position where you will be the first principal scientist in a 400+ people org. Our position offers exceptional opportunities for every candidate to grow their technical and non-technical skills. If you are selected, you have the opportunity to make a difference to our business by designing and building state of the art machine learning systems on big data, leveraging Amazon’s vast computing resources (AWS), working on exciting and challenging projects, and delivering meaningful results to customers world-wide. Key job responsibilities - Be a thought leader and forward thinker, anticipating obstacles to success, helping avoid common failure modes, and holding us to a high standard of technical rigor and excellence in machine learning (ML). - Own and drive the most complex and strategic solutions across the business; responsible for many millions in revenue. - Own the dialogue with partner science teams - shape consensus in scientific research roadmap, modeling approaches evaluation and presentation of the science driven results to our advertisers. - Define evaluation methods and metrics that measure the effectiveness of advertising recommendations using a variety of science techniques (Randomized Control Trials, Causal Modeling, Reinforcement learning policy evaluation) - Research, build, and deploy innovative ML solutions; working across all technical disciplines. - Identify untapped, high-risk technical and scientific directions, and stimulate new research directions that you will deliver on. - Be responsible for communicating our ML innovations to the broader internal & external scientific communities. - Hire, mentor, and guide senior scientists. - Partner with engineering leaders to build efficient and scalable solutions. We are open to hiring candidates to work out of one of the following locations: New York, Seattle
US, CA, Santa Clara
AWS AI is looking for passionate, talented, and inventive Research Scientists with a strong machine learning background to help build industry-leading Conversational AI Systems. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Natural Language Understanding (NLU), Dialog Systems including Generative AI with Large Language Models (LLMs) and Applied Machine Learning (ML). As part of our AI team in Amazon AWS, you will work alongside internationally recognized experts to develop novel algorithms and modeling techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use language technology. You will gain hands on experience with Amazon’s heterogeneous text, structured data sources, and large-scale computing resources to accelerate advances in language understanding. We are hiring in all areas of human language technology: NLU, Dialog Management, Conversational AI, LLMs and Generative AI. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (IoT), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, NY, New York
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! We are seeking a highly accomplished and visionary Data Science professional to join our team, leading our data science strategy for the Media Planning Science program. In this role, you will collaborate closely with business leaders, stakeholders, and cross-functional teams to drive the success of the program through data-driven solutions. You will be responsible for shaping the data science roadmap fostering a culture of data-driven decision-making, and delivering significant business impact through advanced analytics and cutting-edge data science methodologies. Key job responsibilities As a Data Scientist on this team, you will: 1. Develop and drive the data science strategy for the Media Planning Science program, aligning it with the program's objectives and overall business goals. 2. Identify high-impact opportunities within the program and lead the ideation, planning, and execution of data science initiatives to address them. 3. Solve real-world problems by getting and analyzing large amounts of data, diving deep to identify business insights and opportunities, design simulations and experiments, developing statistical and ML models by tailoring to business needs, and collaborating with Scientists, Engineers, BIE's, and Product Managers. 4. Write code (Python, R, Scala, SQL, etc.) to obtain, manipulate, and analyze data 5. Apply statistical and machine learning knowledge to specific business problems and data. 6. Build decision-making models and propose solution for the business problem you define. 7. Formalize assumptions about how our systems are expected to work, create statistical definition of the outlier, and develop methods to systematically identify outliers. Work out why such examples are outliers and define if any actions needed. 8. Conduct written and verbal presentations to share insights to audiences of varying levels of technical sophistication. About the team The Media Planning Science team builds and deploys models that provide insights and recommendations for media planning. Our mission is to assist advertisers in activating plans that align with their goals. Our insights and recommendations leverage heuristic and machine learning models to simplify the complex tasks of forecasting, outcome prediction, budget planning, optimized audience selection and measurements for media planners. We integrate our insights into user interfaces and programmatic integrations via APIs, ensuring reliable data, timely delivery, and optimal advertising outcomes for our advertisers.