Applying PECOS to product retrieval and text autocompletion

Two KDD papers demonstrate the power and flexibility of Amazon’s framework for “extreme multilabel ranking”.

In April, our research team at Amazon open-sourced our PECOS framework for extreme multilabel ranking (XMR), which is the general problem of classifying an input when you have an enormous space of candidate classes. PECOS presents a way to solve XMR problems that is both accurate and efficient enough for real-time use.

At this year’s Knowledge Discovery and Data Mining Conference (KDD), members of our team presented two papers that demonstrate both the power and flexibility of the PECOS framework.

Retrieved products.png
A comparison of the top ten products returned by the PECOS-based product retrieval system and two predecessors for the query "rose of jericho plant". Products outlined in green were purchased by at least one customer performing that search; products outlined in red were not purchased.

One applies PECOS to the problem of product retrieval, a use case very familiar to customers at the Amazon Store. The other is a less obvious application: session-aware query autocompletion, in which an autocompletion model — which predicts what a customer is going to type — bases its predictions on the customer’s last few text inputs, as well as on statistics for customers at large.

In both cases, we tailor PECOS’s default models to the tasks at hand and, in comparisons with several strong benchmarks, show that PECOS offers the best combination of accuracy and speed.

The PECOS model

The classic case of XMR would be the classification of a document according to a handful of topics, where there are hundreds of thousands of topics to choose from.

We generalize the idea, however, to any problem that, for a given input, finds a few matches from among a large set of candidates. In product retrieval, for instance, the names of products would be “labels” we apply to a query: “Echo Dot”, “Echo Studio”, and other such names would be labels applied to the query “Smart speaker”.

PECOS adopts a three-step solution to the XMR problem. First is the indexing step, in which PECOS groups labels according to topic. Next is the matching step, which matches an input to a topic (which significantly shrinks the space of candidates). Last comes the ranking step, which reranks the labels in the matched topic, based on features of the input.

PECOS-framework.png
The three-stage PECOS model.
Credit: Stacy Reilly

PECOS comes with default models for each of these steps, which we described in a blog post about the April code release. But users can modify those models as necessary, or create their own and integrate them into the PECOS framework.

Product retrieval

For the product retrieval problem, we adapt one of the matching models that comes standard with PECOS: XR-Linear. Details are in the earlier blog post (and in our KDD paper), but XR-Linear reduces computation time by using B-ary trees — a generalization of binary trees to trees whose nodes have B descendants each. The top node of the tree represents the full label set; the next layer down represents B partitions of the full set; the next layer represents B partitions of each partition in the previous layer, and so on.

Connections between nodes of the trees have associated weights, which are multiplied by features of the input query to produce a probability score. Matching is the process of tracing the most-probable routes through the tree and retrieving the topics at the most-probable leaf nodes. To make this process efficient, we use beam search: i.e., at each layer, we limit the number of nodes whose descendants we consider, a limit known as the beam width.

Beam search.gif
An example of linear ranking with a beam width of two. At each level of the tree, two nodes (green) are selected for further exploration. Each of their descendant nodes is evaluated (orange), and two of those are selected for further exploration.
Credit: Giana Bucchino

In our KDD paper on product retrieval, we vary this general model through weight pruning; i.e., we delete edges whose weights fall below some threshold, reducing the number of options the matching algorithm has to consider as it explores the tree. In the paper, we report experiments with several different weight thresholds and beam widths.

We also experimented with several different sets of input features. One was n-grams of query words. For instance, the query “Echo with screen” would produce the 1-grams “Echo”, “with”, “screen”, the 2-grams “Echo with” and “with screen”, and the 3-gram “Echo with screen”. This sensitizes the matching model to phrases that may carry more information than their constituent words.

Similarly, we used n-grams of input characters. If we use the token “#” to denote the end of a word, the same query would produce the character trigrams “Ech”, “cho”, “ho#”, “with”, “ith”, and so on. Character n-grams helps the model deal with typos or word variants.

Finally, we also used TF-IDF (term frequency–inverse document frequency) features, which normalize the frequency of a word in a given text by its frequency across all texts (which filters out common words like “the”). We found that our model performed best when we used all three sets of features.

As benchmarks in our experiments, we used the state-of-the-art linear model and the state-of-the-art neural model and found that our linear approach outperformed both, with a recall@10 — that is, the number of correct labels among the top ten — that was more than double the neural model’s and almost quadruple the linear model’s. At the same time, our model took about one-sixth as long to train as the neural model.

We also found that our model took an average of only 1.25 milliseconds to complete each query, which is fast enough for deployment in a real-time system like the Amazon Store.

Session-aware query autocompletion

Session-aware query autocompletion uses the history of a customer’s recent queries — not just general statistics for the customer base — to complete new queries. The added contextual information means that it can often complete queries accurately after the customer has typed only one or two letters.

To frame this task as an XMR problem, we consider the case in which the input is a combination of the customer’s previous query and the beginning — perhaps just a few characters — of a new query. The labels are queries that an information retrieval system has seen before.

In this case, PECOS didn’t work well out of the box, and we deduced that the problem was the indexing scheme used to cluster labels by topic. PECOS’s default indexing model embeds inputs, or converts them into vectors, then clusters labels according to proximity in the vector space.

We suspected that this was ineffective when the inputs to the autocompletion model were partial phrases — fragments of words that a user is typing in. So we experimented with an indexing model that instead used data structures known as tries(a variation on “tree” that borrows part of the word “retrieve”).

A trie is a tree whose nodes represent strings of letters, where each descendant node extends its parent node’s string by one letter. So if the top node of the trie represents the letter “P”, its descendants might represent the strings “PA” and “PE”; their descendants might represent the strings “PAN”, “PAD”, “PEN”, “PET”, and so on. With a trie, all the nodes that descend from a common parent constitute a cluster.

Clustering using tries dramatically improved the performance of our model, but it also slowed it down: the strings encoded by tries can get very long, which means that tracing a path through the trie can get very time consuming.

So we adopted a hybrid clustering technique that combines tries with embeddings. The top few layers of the hybrid tree constitute a trie, but the nodes that descend from the lowest of these layers represent strings whose embeddings are near that of the parent node in the vector space.

Tree, Trie, Trie-tree hybrid.cloned.png
Three different ways of clustering the eight strings "a", "ab", "abc", "abd", "abfgh", "abfgi", "bcde", and "bcdf". At left is a conventional tree; in the center is a trie; and at right is a trie-tree hybrid.

To ensure that the embeddings in the hybrid tree preserve some of the sequential information encoded by tries, we varied the standard TF-IDF approach. First we applied it at the character level, rather than at the word level, so that it measured the relative frequency of particular strings of letters, not just words.

Then we weighted the frequency statistics, overcounting character strings that occurred at the beginning of words, relative to those that occurred later. This forced the embedding to mimic the string extension logic of the tries.

Once we’d adopted this indexing scheme, we found that the PECOS model outperformed both the state-of-the-art linear model and the state-of-the art neural model, when measured by both mean reciprocal rank and the BLEU metric used to evaluate machine translation models.

The use of tries still came with a performance penalty: our model took significantly longer to process inputs than the earlier linear model did. But its execution time was still below the threshold for real-time application and significantly lower than the neural model’s.

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The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, CA, Sunnyvale
Robots are about to step out of the movies and into our homes. If you're excited about this robotics revolution, come join Amazon's Fauna Robotics. As an Applied Scientist in this org, you'll push the state-of-the-art techniques in Robotics. You'll drive technical excellence in areas such as perception, manipulation, sim2real transfer, reinforcement learning and multi-task learning, designing novel algorithms that bridge the gap between research and real-world deployment. In this role, you will integrate hands-on technical expertise with scientific leadership, ensuring your team delivers robust solutions for dynamic real-world environments. While staying updated with the latest advancements in robotics research, you will leverage your experience and expertise to guide the team towards the most promising direction. Collaborating with a talented group of software engineers and scientists, you will bring your ideas to fruition. Deploying robots in home environments requires you to anticipate challenges not encountered in structured settings like warehouses. Additionally, consumer-grade sensors and actuators necessitate working around their limitations, requiring out-of-the-box innovative ideas. As such, you are someone who truly enjoys thinking about problems using first principles at a holistic and systems level to address the aforementioned challenges. Key job responsibilities - Lead technical initiatives in areas such as robotics foundation models, reinforcement learning and manipulation - - Design experiments to identify the limitations of current state-of-the-art models and developing new models or techniques that can surpass these models - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Mentor fellow scientists while maintaining strong individual technical contributions - Collaborate with engineering teams to optimize and scale models for real-world applications - Influence technical decisions and implementation strategies within your area of focus - Experienced in communicating complex technical work to a non-technical audience - The ability to work with minimal guidance, be proactive and to handle ambiguity and the challenge of quickly evolving goals About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.