Computing on private data

Both secure multiparty computation and differential privacy protect the privacy of data used in computation, but each has advantages in different contexts.

Many of today’s most innovative computation-based products and solutions are fueled by data. Where those data are private, it is essential to protect them and to prevent the release of information about data subjects, owners, or users to the wrong parties. How can we perform useful computations on sensitive data while preserving privacy?

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We will revisit two well-studied approaches to this challenge: secure multiparty computation (MPC) and differential privacy (DP). MPC and DP were invented to address different real-world problems and to achieve different technical goals. However, because they are both aimed at using private information without fully revealing it, they are often confused. To help draw a distinction between the two approaches, we will discuss the power and limitations of both and give typical scenarios in which each can be highly effective.

We are interested in scenarios in which multiple individuals (sometimes, society as a whole) can derive substantial utility from a computation on private data but, in order to preserve privacy, cannot simply share all of their data with each other or with an external party.

Secure multiparty computation

MPC methods allow a group of parties to collectively perform a computation that involves all of their private data while revealing only the result of the computation. More formally, an MPC protocol enables n parties, each of whom possesses a private dataset, to compute a function of the union of their datasets in such a way that the only information revealed by the computation is the output of the function. Common situations in which MPC can be used to protect private interests include

  • auctions: the winning bid amount should be made public, but no information about the losing bids should be revealed;
  • voting: the number of votes cast for each option should be made public but not the vote cast by any one individual;
  • machine learning inference: secure two-party computation enables a client to submit a query to a server that holds a proprietary model and receive a response, keeping the query private from the server and the model private from the client.
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Note that the number n of participants can be quite small (e.g., two in the case of machine learning inference), moderate in size, or very large; the latter two size ranges both occur naturally in auctions and votes. Similarly, the participants may be known to each other (as they would be, for example, in a departmental faculty vote) or not (as, for example, in an online auction). MPC protocols mathematically guarantee the secrecy of input values but do not attempt to hide the identities of the participants; if anonymous participation is desired, it can be achieved by combining MPC with an anonymous-communication protocol.

Although MPC may seem like magic, it is implementable and even practical using cryptographic and distributed-computing techniques. For example, suppose that Alice, Bob, Carlos, and David are four engineers who want to compare their annual raises. Alice selects four random numbers that sum to her raise. She keeps one number to herself and gives each of the other three to one of the other engineers. Bob, Carlos, and David do the same with their own raises.

Secure multiparty computation
Four engineers wish to compute their average raise, without revealing any one engineer's raise to the others. Each selects four numbers that sum to his or her raise and sends three of them to the other engineers. Each engineer then sums his or her four numbers — one private number and three received from the others. The sum of all four engineers' sums equals the sum of all four raises.

After everyone has distributed the random numbers, each engineer adds up the numbers he or she is holding and sends the sum to the others. Each engineer adds up these four sums privately (i.e., on his or her local machine) and divides by four to get the average raise. Now they can all compare their raises to the team average.


Amount

Alice’s share

Bob’s share

Carlos’s share

David’s share

Sum of sums

Alice’s raise

3800

-1000

2500

900

1400


Bob’s raise

2514

700

400

650

764


Carlos’s raise

2982

750

-100

832

1500


David’s raise

3390

1500

900

-3000

3990


Sum

12686

1950

3700

-618

7654

12686

Average

3171.5





3171.5

Note that, because Alice (like Bob, Carlos, and David) kept part of her raise private (the bold numbers), no one else learned her actual raise. When she summed the numbers she was holding, the sum didn’t correspond to anyone’s raise. In fact, Bob’s sum was negative, because all that matters is that the four chosen numbers add up to the raise; the sign and magnitude of these four numbers are irrelevant.

Summing all of the engineers’ sums results in the same value as summing the raises directly, namely $12,686. If all of the engineers follow this protocol faithfully, dividing this value by four yields the team average raise of $3,171.50, which allows each person to compare his or her raise against the team average (locally and hence privately) without revealing any salary information.

A highly readable introduction to MPC that emphasizes practical protocols, some of which have been deployed in real-world scenarios, can be found in a monograph by Evans, Kolesnikov, and Rosulek. Examples of real-world applications that have been deployed include analysis of gender-based wage gaps in Boston-area companies, aggregate adoption of cybersecurity measures, and Covid exposure notification. Readers may also wish to read our previous blog post on this and related topics.

Differential privacy

Differential privacy (DP) is a body of statistical and algorithmic techniques for releasing an aggregate function of a dataset without revealing the mapping between data contributors and data items. As in MPC, we have n parties, each of whom possesses a data item. Either the parties themselves or, more often, an external agent wishes to compute an aggregate function of the parties’ input data.

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If this computation is performed in a differentially private manner, then no information that could be inferred from the output about the ith input, xi, can be associated with the individual party Pi. Typically, the number n of participants is very large, the participants are not known to each other, and the goal is to compute a statistical property of the set {x1, …, xn} while protecting the privacy of individual data contributors {P1, …, Pn}.

In slightly more detail, we say that a randomized algorithm M preserves differential privacy with respect to an aggregation function f if it satisfies two properties. First, for every set of input values, the output of M closely approximates the value of f. Second, for every distinct pair (xi, xi') of possible values for the ith individual input, the distribution of M(x1, …, xi,…, xn) is approximately equivalent to the distribution of M(x1, …, xi′, …, xn). The maximum “distance” between the two distributions is characterized by a parameter, ϵ, called the privacy parameter, and M is called an ϵ-differentially private algorithm.

Note that the output of a differentially private algorithm is a random variable drawn from a distribution on the range of the function f. That is because DP computation requires randomization; in particular, it works by “adding noise.” All known DP techniques introduce a salient trade-off between the privacy parameter and the utility of the output of the computation. Smaller values of ϵ produce better privacy guarantees, but they require more noise and hence produce less-accurate outputs; larger values of ϵ yield worse privacy bounds, but they require less noise and hence deliver better accuracy.

For example, consider a poll, the goal of which is to predict who is going to win an election. The pollster and respondents are willing to sacrifice some accuracy in order to improve privacy. Suppose respondents P1, …, Pn have predictions x1, …, xn, respectively, where each xi is either 0 or 1. The poll is supposed to output a good estimate of p, which we use to denote the fraction of the parties who predict 1. The DP framework allows us to compute an accurate estimate and simultaneously to preserve each respondent’s “plausible deniability” about his or her true prediction by requiring each respondent to add noise before sending a response to the pollster.

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We now provide a few more details of the polling example. Consider the algorithm m that takes as input a bit xi and flips a fair coin. If the coin comes up tails, then m outputs xi; otherwise m flips another fair coin and outputs 1 if heads and 0 if tails. This m is known as the randomized response mechanism; when the pollster asks Pi for a prediction, Pi responds with m(xi). Simple statistical calculation shows that, in the set of answers that the pollster receives from the respondents, the expected fraction that are 1’s is

Pr[First coin is tails] ⋅ p + Pr[First coin is heads] ⋅ Pr[Second coin is heads] = p/2 + 1/4.

Thus, the expected number of 1’s received is n(p/2 + 1/4). Let N = m(x1) + ⋅⋅⋅ + m(xn) denote the actual number of 1’s received; we approximate p by M(x1, …, xn) = 2N/n − 1/2. In fact, this approximation algorithm, M, is differentially private. Accuracy follows from the statistical calculation, and privacy follows from the “plausible deniability” provided by the fact that M outputs 1 with probability at least 1/4 regardless of the value of xi.

Differential privacy has dominated the study of privacy-preserving statistical computation since it was introduced in 2006 and is widely regarded as a fundamental breakthrough in both theory and practice. An excellent overview of algorithmic techniques in DP can be found in a monograph by Dwork and Roth. DP has been applied in many real-world applications, most notably the 2020 US Census.

The power and limitations of MPC and DP

We now review some of the strengths and weaknesses of these two approaches and highlight some key differences between them.

Secure multiparty computation

MPC has been extensively studied for more than 40 years, and there are powerful, general results showing that it can be done for all functions f using a variety of cryptographic and coding-theoretic techniques, system models, and adversary models.

Despite the existence of fully general, secure protocols, MPC has seen limited real-world deployment. One obstacle is protocol complexity — particularly the communication complexity of the most powerful, general solutions. Much current work on MPC addresses this issue.

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More-fundamental questions that must be answered before MPC can be applied in a given scenario include the nature of the function f being computed and the information environment in which the computation is taking place. In order to explain this point, we first note that the set of participants in the MPC computation is not necessarily the same as the set of parties that receive the result of the computation. The two sets may be identical, one may be a proper subset of the other, they may have some (but not all) elements in common, or they may be entirely disjoint.

Although a secure MPC protocol (provably!) reveals nothing to the recipients about the private inputs except what can be inferred from the result, even that may be too much. For example, if the result is the number of votes for and votes against a proposition in a referendum, and the referendum passes unanimously, then the recipients learn exactly how each participant voted. The referendum authority can avoid revealing private information by using a different f, e.g., one that is “YES” if the number of votes for the proposition is at least half the number of participants and “NO” if it is less than half.

This simple example demonstrates a pervasive trade-off in privacy-preserving computation: participants can compute a function that is more informative if they are willing to reveal private information to the recipients in edge cases; they can achieve more privacy in edge cases if they are willing to compute a less informative function.

In addition to specifying the function f carefully, users of MPC must evaluate the information environment in which MPC is to be deployed and, in particular, must avoid the catastrophic loss of privacy that can occur when the recipients combine the result of the computation with auxiliary information. For example, consider the scenario in which the participants are all of the companies in a given commercial sector and metropolitan area, and they wish to use MPC to compute the total dollar loss that they (collectively) experienced in a given year that was attributable to data breaches; in this example, the recipients of the result are the companies themselves.

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Suppose further that, during that year, one of the companies suffered a severe breach that was covered in the local media, which identified the company by name and reported an approximate dollar figure for the loss that the company suffered as a result of the breach. If that approximate figure is very close to the total loss imposed by data breaches on all the companies that year, then the participants can conclude that all but one of them were barely affected by data breaches that year.

Note that this potentially sensitive information is not leaked by the MPC protocol, which reveals nothing but the aggregate amount lost (i.e., the value of the function f). Rather, it is inferred by combining the result of the computation with information that was already available to the participants before the computation was done. The same risk that input privacy will be destroyed when results are combined with auxiliary information is posed by any computational method that reveals the exact value of the function f.

Differential privacy

The DP framework provides some elegant, simple mechanisms that can be applied to any function f whose output is a vector of real numbers. Essentially, one can independently perturb or “noise up” each component of f(x) by an appropriately defined random value. The amount of noise that must be added in order to hide the contribution (or, indeed, the participation) of any single data subject is determined by the privacy parameter and the maximum amount by which a single input can change the output of f. We explain one such mechanism in slightly more mathematical detail in the following paragraph.

One can apply the Laplace mechanism with privacy parameter ϵ to a function f, whose outputs are k-tuples of real numbers, by returning the value f(x1, …, xn) + (Y1, …, Yk) on input (x1, …, xn), where the Yi are independent random variables drawn from the Laplace distribution with parameter Δ(f)/ϵ. Here Δ(f) denotes the 1sensitivity of the function f, which captures the magnitude by which a single individual’s data can change the output of f in the worst case. The technical definition of the Laplace distribution is beyond the scope of this article, but for our purposes, its important property is that the Yi can be sampled efficiently.

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Crucially, DP protects data contributors against privacy loss caused by post-processing computational results or by combining results with auxiliary information. The scenario in which privacy loss occurred when the output of an MPC protocol was combined with information from an existing news story could not occur in a DP application; moreover, no harm could be done by combining the result of a DP computation with auxiliary information in a future news story.

DP techniques also benefit from powerful composition theorems that allow separate differentially private algorithms to be combined in one application. In particular, the independent use of an ϵ1-differentially private algorithm and an ϵ2-differentially private algorithm, when taken together, is (ϵ1 + ϵ2)-differentially private.

One limitation on the applicability of DP is the need to add noise — something that may not be tolerable in some application scenarios. More fundamentally, the ℓ1 sensitivity of a function f, which yields an upper bound on the amount of noise that must be added to the output in order to achieve a given privacy parameter ϵ, also yields a lower bound. If the output of f is strongly influenced by the presence of a single outlier in the input, then it is impossible to achieve strong privacy and high accuracy simultaneously.

For example, consider the simple case in which f is the sum of all of the private inputs, and each input is an arbitrary positive integer. It is easy to see that the ℓ1 sensitivity is unbounded in this case; to hide the contribution or the participation of an individual whose data item strongly dominates those of all other individuals would require enough noise to render the output meaningless. If one can restrict all of the private inputs to a small interval [a,b], however, then the Laplace mechanism can provide meaningful privacy and accuracy.

DP was originally designed to compute statistical aggregates while preserving the privacy of individual data subjects; in particular, it was designed with real-valued functions in mind. Since then, researchers have developed DP techniques for non-numerical computations. For example, the exponential mechanism can be used to solve selection problems, in which both input and output are of arbitrary type.

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In specifying a selection problem, one must define a scoring function that maps input-output pairs to real numbers. For each input x, a solution y is better than a solution y′ if the score of (x,y) is greater than that of (x,y′). The exponential mechanism generally works well (i.e., achieves good privacy and good accuracy simultaneously) for selection problems (e.g., approval voting) that can be defined by scoring functions of low sensitivity but not for those (e.g., set intersection) in which the scoring function must have high sensitivity. In fact, there is no differentially private algorithm that works well for set intersection; by contrast, MPC for set intersection is a mature and practical technology that has seen real-world deployment.

Conclusion

In conclusion, both secure multiparty computation and differential privacy can be used to perform computations on sensitive data while preserving the privacy of those data. Important differences between the bodies of technique include

  • The nature of the privacy guarantee: Use of MPC to compute a function y = f(x1, x2, ..., xn) guarantees that the recipients of the result learn the output y and nothing more. For example, if there are exactly two input vectors that are mapped to y by f, the recipients of the output y gain no information about which of two was the actual input to the MPC computation, regardless of the number of components in which these two input vectors differ or the magnitude of the differences. On the other hand, for any third input vector that does not map to y, the recipient learns with certainty that the real input to the MPC computation was not this third vector, even if it differs from one of the first two in only one component and only by a very small amount. By contrast, computing f with a DP algorithm guarantees that, for any two input vectors that differ in only one component, the (randomized!) results of the computation are approximately indistinguishable, regardless of whether the exact values of f on these two input vectors are equal, nearly equal, or extremely different. Straightforward use of composition yields a privacy guarantee for inputs that differ in c components at the expense of increasing the privacy parameter by a factor of c.
  • Typical use cases: DP techniques are most often used to compute aggregate properties of very large datasets, and typically, the identities of data contributors are not known. None of these conditions is typical of MPC use cases.
  • Exact vs. noisy answers: MPC can be used to compute exact answers for all functions f. DP requires the addition of noise. This is not a problem in many statistical computations, but even small amounts of noise may not be acceptable in some application scenarios. Moreover, if f is extremely sensitive to outliers in the input data, the amount of noise needed to achieve meaningful privacy may preclude meaningful accuracy.
  • Auxiliary information: Combining the result of a DP computation with auxiliary information cannot result in privacy loss. By contrast, any computational method (including MPC) that returns the exact value y of a function f runs the risk that a recipient of y might be able to infer something about the input data that is not implied by y alone, if y is combined with auxiliary information.

Finally, we would like to point out that, in some applications, it is possible to get the benefits of both MPC and DP. If the goal is to compute f, and g is a differentially private approximation of f that achieves good privacy and accuracy simultaneously, then one natural way to proceed is to use MPC to compute g. We expect to see both MPC and DP used to enhance data privacy in Amazon’s products and services.

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The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
US, WA, Bellevue
The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
GB, London
We are looking for an Economist to work on exciting and challenging business problems related to Amazon Retail’s worldwide product assortment. You will build innovative solutions based on econometrics, machine learning, and experimentation. You will be part of a interdisciplinary team of economists, product managers, engineers, and scientists, and your work will influence finance and business decisions affecting Amazon’s vast product assortment globally. If you have an entrepreneurial spirit, you know how to deliver results fast, and you have a deeply quantitative, highly innovative approach to solving problems, and long for the opportunity to build pioneering solutions to challenging problems, we want to talk to you. Key job responsibilities * Work on a challenging problem that has the potential to significantly impact Amazon’s business position * Develop econometric models and experiments to measure the customer and financial impact of Amazon’s product assortment * Collaborate with other scientists at Amazon to deliver measurable progress and change * Influence business leaders based on empirical findings
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist Intern to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), reading, healthcare, and grocery offerings. Prime Science creates insights that power these decisions. As an economist intern in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software/data engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the research frontier of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep training in one area of econometrics. For example, many applications on the team motivate the use of structural econometrics and machine-learning. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.