Computing on private data

Both secure multiparty computation and differential privacy protect the privacy of data used in computation, but each has advantages in different contexts.

Many of today’s most innovative computation-based products and solutions are fueled by data. Where those data are private, it is essential to protect them and to prevent the release of information about data subjects, owners, or users to the wrong parties. How can we perform useful computations on sensitive data while preserving privacy?

Related content
Technique that mixes public and private training data can meet differential-privacy criteria while cutting error increase by 60%-70%.

We will revisit two well-studied approaches to this challenge: secure multiparty computation (MPC) and differential privacy (DP). MPC and DP were invented to address different real-world problems and to achieve different technical goals. However, because they are both aimed at using private information without fully revealing it, they are often confused. To help draw a distinction between the two approaches, we will discuss the power and limitations of both and give typical scenarios in which each can be highly effective.

We are interested in scenarios in which multiple individuals (sometimes, society as a whole) can derive substantial utility from a computation on private data but, in order to preserve privacy, cannot simply share all of their data with each other or with an external party.

Secure multiparty computation

MPC methods allow a group of parties to collectively perform a computation that involves all of their private data while revealing only the result of the computation. More formally, an MPC protocol enables n parties, each of whom possesses a private dataset, to compute a function of the union of their datasets in such a way that the only information revealed by the computation is the output of the function. Common situations in which MPC can be used to protect private interests include

  • auctions: the winning bid amount should be made public, but no information about the losing bids should be revealed;
  • voting: the number of votes cast for each option should be made public but not the vote cast by any one individual;
  • machine learning inference: secure two-party computation enables a client to submit a query to a server that holds a proprietary model and receive a response, keeping the query private from the server and the model private from the client.
Related content
New approach to homomorphic encryption speeds up the training of encrypted machine learning models sixfold.

Note that the number n of participants can be quite small (e.g., two in the case of machine learning inference), moderate in size, or very large; the latter two size ranges both occur naturally in auctions and votes. Similarly, the participants may be known to each other (as they would be, for example, in a departmental faculty vote) or not (as, for example, in an online auction). MPC protocols mathematically guarantee the secrecy of input values but do not attempt to hide the identities of the participants; if anonymous participation is desired, it can be achieved by combining MPC with an anonymous-communication protocol.

Although MPC may seem like magic, it is implementable and even practical using cryptographic and distributed-computing techniques. For example, suppose that Alice, Bob, Carlos, and David are four engineers who want to compare their annual raises. Alice selects four random numbers that sum to her raise. She keeps one number to herself and gives each of the other three to one of the other engineers. Bob, Carlos, and David do the same with their own raises.

Secure multiparty computation
Four engineers wish to compute their average raise, without revealing any one engineer's raise to the others. Each selects four numbers that sum to his or her raise and sends three of them to the other engineers. Each engineer then sums his or her four numbers — one private number and three received from the others. The sum of all four engineers' sums equals the sum of all four raises.

After everyone has distributed the random numbers, each engineer adds up the numbers he or she is holding and sends the sum to the others. Each engineer adds up these four sums privately (i.e., on his or her local machine) and divides by four to get the average raise. Now they can all compare their raises to the team average.


Amount

Alice’s share

Bob’s share

Carlos’s share

David’s share

Sum of sums

Alice’s raise

3800

-1000

2500

900

1400


Bob’s raise

2514

700

400

650

764


Carlos’s raise

2982

750

-100

832

1500


David’s raise

3390

1500

900

-3000

3990


Sum

12686

1950

3700

-618

7654

12686

Average

3171.5





3171.5

Note that, because Alice (like Bob, Carlos, and David) kept part of her raise private (the bold numbers), no one else learned her actual raise. When she summed the numbers she was holding, the sum didn’t correspond to anyone’s raise. In fact, Bob’s sum was negative, because all that matters is that the four chosen numbers add up to the raise; the sign and magnitude of these four numbers are irrelevant.

Summing all of the engineers’ sums results in the same value as summing the raises directly, namely $12,686. If all of the engineers follow this protocol faithfully, dividing this value by four yields the team average raise of $3,171.50, which allows each person to compare his or her raise against the team average (locally and hence privately) without revealing any salary information.

A highly readable introduction to MPC that emphasizes practical protocols, some of which have been deployed in real-world scenarios, can be found in a monograph by Evans, Kolesnikov, and Rosulek. Examples of real-world applications that have been deployed include analysis of gender-based wage gaps in Boston-area companies, aggregate adoption of cybersecurity measures, and Covid exposure notification. Readers may also wish to read our previous blog post on this and related topics.

Differential privacy

Differential privacy (DP) is a body of statistical and algorithmic techniques for releasing an aggregate function of a dataset without revealing the mapping between data contributors and data items. As in MPC, we have n parties, each of whom possesses a data item. Either the parties themselves or, more often, an external agent wishes to compute an aggregate function of the parties’ input data.

Related content
Calibrating noise addition to word density in the embedding space improves utility of privacy-protected text.

If this computation is performed in a differentially private manner, then no information that could be inferred from the output about the ith input, xi, can be associated with the individual party Pi. Typically, the number n of participants is very large, the participants are not known to each other, and the goal is to compute a statistical property of the set {x1, …, xn} while protecting the privacy of individual data contributors {P1, …, Pn}.

In slightly more detail, we say that a randomized algorithm M preserves differential privacy with respect to an aggregation function f if it satisfies two properties. First, for every set of input values, the output of M closely approximates the value of f. Second, for every distinct pair (xi, xi') of possible values for the ith individual input, the distribution of M(x1, …, xi,…, xn) is approximately equivalent to the distribution of M(x1, …, xi′, …, xn). The maximum “distance” between the two distributions is characterized by a parameter, ϵ, called the privacy parameter, and M is called an ϵ-differentially private algorithm.

Note that the output of a differentially private algorithm is a random variable drawn from a distribution on the range of the function f. That is because DP computation requires randomization; in particular, it works by “adding noise.” All known DP techniques introduce a salient trade-off between the privacy parameter and the utility of the output of the computation. Smaller values of ϵ produce better privacy guarantees, but they require more noise and hence produce less-accurate outputs; larger values of ϵ yield worse privacy bounds, but they require less noise and hence deliver better accuracy.

For example, consider a poll, the goal of which is to predict who is going to win an election. The pollster and respondents are willing to sacrifice some accuracy in order to improve privacy. Suppose respondents P1, …, Pn have predictions x1, …, xn, respectively, where each xi is either 0 or 1. The poll is supposed to output a good estimate of p, which we use to denote the fraction of the parties who predict 1. The DP framework allows us to compute an accurate estimate and simultaneously to preserve each respondent’s “plausible deniability” about his or her true prediction by requiring each respondent to add noise before sending a response to the pollster.

Related content
Private aggregation of teacher ensembles (PATE) leads to word error rate reductions of more than 26% relative to standard differential-privacy techniques.

We now provide a few more details of the polling example. Consider the algorithm m that takes as input a bit xi and flips a fair coin. If the coin comes up tails, then m outputs xi; otherwise m flips another fair coin and outputs 1 if heads and 0 if tails. This m is known as the randomized response mechanism; when the pollster asks Pi for a prediction, Pi responds with m(xi). Simple statistical calculation shows that, in the set of answers that the pollster receives from the respondents, the expected fraction that are 1’s is

Pr[First coin is tails] ⋅ p + Pr[First coin is heads] ⋅ Pr[Second coin is heads] = p/2 + 1/4.

Thus, the expected number of 1’s received is n(p/2 + 1/4). Let N = m(x1) + ⋅⋅⋅ + m(xn) denote the actual number of 1’s received; we approximate p by M(x1, …, xn) = 2N/n − 1/2. In fact, this approximation algorithm, M, is differentially private. Accuracy follows from the statistical calculation, and privacy follows from the “plausible deniability” provided by the fact that M outputs 1 with probability at least 1/4 regardless of the value of xi.

Differential privacy has dominated the study of privacy-preserving statistical computation since it was introduced in 2006 and is widely regarded as a fundamental breakthrough in both theory and practice. An excellent overview of algorithmic techniques in DP can be found in a monograph by Dwork and Roth. DP has been applied in many real-world applications, most notably the 2020 US Census.

The power and limitations of MPC and DP

We now review some of the strengths and weaknesses of these two approaches and highlight some key differences between them.

Secure multiparty computation

MPC has been extensively studied for more than 40 years, and there are powerful, general results showing that it can be done for all functions f using a variety of cryptographic and coding-theoretic techniques, system models, and adversary models.

Despite the existence of fully general, secure protocols, MPC has seen limited real-world deployment. One obstacle is protocol complexity — particularly the communication complexity of the most powerful, general solutions. Much current work on MPC addresses this issue.

Related content
A privacy-preserving version of the popular XGBoost machine learning algorithm would let customers feel even more secure about uploading sensitive data to the cloud.

More-fundamental questions that must be answered before MPC can be applied in a given scenario include the nature of the function f being computed and the information environment in which the computation is taking place. In order to explain this point, we first note that the set of participants in the MPC computation is not necessarily the same as the set of parties that receive the result of the computation. The two sets may be identical, one may be a proper subset of the other, they may have some (but not all) elements in common, or they may be entirely disjoint.

Although a secure MPC protocol (provably!) reveals nothing to the recipients about the private inputs except what can be inferred from the result, even that may be too much. For example, if the result is the number of votes for and votes against a proposition in a referendum, and the referendum passes unanimously, then the recipients learn exactly how each participant voted. The referendum authority can avoid revealing private information by using a different f, e.g., one that is “YES” if the number of votes for the proposition is at least half the number of participants and “NO” if it is less than half.

This simple example demonstrates a pervasive trade-off in privacy-preserving computation: participants can compute a function that is more informative if they are willing to reveal private information to the recipients in edge cases; they can achieve more privacy in edge cases if they are willing to compute a less informative function.

In addition to specifying the function f carefully, users of MPC must evaluate the information environment in which MPC is to be deployed and, in particular, must avoid the catastrophic loss of privacy that can occur when the recipients combine the result of the computation with auxiliary information. For example, consider the scenario in which the participants are all of the companies in a given commercial sector and metropolitan area, and they wish to use MPC to compute the total dollar loss that they (collectively) experienced in a given year that was attributable to data breaches; in this example, the recipients of the result are the companies themselves.

Related content
Scientists describe the use of privacy-preserving machine learning to address privacy challenges in XGBoost training and prediction.

Suppose further that, during that year, one of the companies suffered a severe breach that was covered in the local media, which identified the company by name and reported an approximate dollar figure for the loss that the company suffered as a result of the breach. If that approximate figure is very close to the total loss imposed by data breaches on all the companies that year, then the participants can conclude that all but one of them were barely affected by data breaches that year.

Note that this potentially sensitive information is not leaked by the MPC protocol, which reveals nothing but the aggregate amount lost (i.e., the value of the function f). Rather, it is inferred by combining the result of the computation with information that was already available to the participants before the computation was done. The same risk that input privacy will be destroyed when results are combined with auxiliary information is posed by any computational method that reveals the exact value of the function f.

Differential privacy

The DP framework provides some elegant, simple mechanisms that can be applied to any function f whose output is a vector of real numbers. Essentially, one can independently perturb or “noise up” each component of f(x) by an appropriately defined random value. The amount of noise that must be added in order to hide the contribution (or, indeed, the participation) of any single data subject is determined by the privacy parameter and the maximum amount by which a single input can change the output of f. We explain one such mechanism in slightly more mathematical detail in the following paragraph.

One can apply the Laplace mechanism with privacy parameter ϵ to a function f, whose outputs are k-tuples of real numbers, by returning the value f(x1, …, xn) + (Y1, …, Yk) on input (x1, …, xn), where the Yi are independent random variables drawn from the Laplace distribution with parameter Δ(f)/ϵ. Here Δ(f) denotes the 1sensitivity of the function f, which captures the magnitude by which a single individual’s data can change the output of f in the worst case. The technical definition of the Laplace distribution is beyond the scope of this article, but for our purposes, its important property is that the Yi can be sampled efficiently.

Related content
The team’s latest research on privacy-preserving machine learning, federated learning, and bias mitigation.

Crucially, DP protects data contributors against privacy loss caused by post-processing computational results or by combining results with auxiliary information. The scenario in which privacy loss occurred when the output of an MPC protocol was combined with information from an existing news story could not occur in a DP application; moreover, no harm could be done by combining the result of a DP computation with auxiliary information in a future news story.

DP techniques also benefit from powerful composition theorems that allow separate differentially private algorithms to be combined in one application. In particular, the independent use of an ϵ1-differentially private algorithm and an ϵ2-differentially private algorithm, when taken together, is (ϵ1 + ϵ2)-differentially private.

One limitation on the applicability of DP is the need to add noise — something that may not be tolerable in some application scenarios. More fundamentally, the ℓ1 sensitivity of a function f, which yields an upper bound on the amount of noise that must be added to the output in order to achieve a given privacy parameter ϵ, also yields a lower bound. If the output of f is strongly influenced by the presence of a single outlier in the input, then it is impossible to achieve strong privacy and high accuracy simultaneously.

For example, consider the simple case in which f is the sum of all of the private inputs, and each input is an arbitrary positive integer. It is easy to see that the ℓ1 sensitivity is unbounded in this case; to hide the contribution or the participation of an individual whose data item strongly dominates those of all other individuals would require enough noise to render the output meaningless. If one can restrict all of the private inputs to a small interval [a,b], however, then the Laplace mechanism can provide meaningful privacy and accuracy.

DP was originally designed to compute statistical aggregates while preserving the privacy of individual data subjects; in particular, it was designed with real-valued functions in mind. Since then, researchers have developed DP techniques for non-numerical computations. For example, the exponential mechanism can be used to solve selection problems, in which both input and output are of arbitrary type.

Related content
Amazon is helping develop standards for post-quantum cryptography and deploying promising technologies for customers to experiment with.

In specifying a selection problem, one must define a scoring function that maps input-output pairs to real numbers. For each input x, a solution y is better than a solution y′ if the score of (x,y) is greater than that of (x,y′). The exponential mechanism generally works well (i.e., achieves good privacy and good accuracy simultaneously) for selection problems (e.g., approval voting) that can be defined by scoring functions of low sensitivity but not for those (e.g., set intersection) in which the scoring function must have high sensitivity. In fact, there is no differentially private algorithm that works well for set intersection; by contrast, MPC for set intersection is a mature and practical technology that has seen real-world deployment.

Conclusion

In conclusion, both secure multiparty computation and differential privacy can be used to perform computations on sensitive data while preserving the privacy of those data. Important differences between the bodies of technique include

  • The nature of the privacy guarantee: Use of MPC to compute a function y = f(x1, x2, ..., xn) guarantees that the recipients of the result learn the output y and nothing more. For example, if there are exactly two input vectors that are mapped to y by f, the recipients of the output y gain no information about which of two was the actual input to the MPC computation, regardless of the number of components in which these two input vectors differ or the magnitude of the differences. On the other hand, for any third input vector that does not map to y, the recipient learns with certainty that the real input to the MPC computation was not this third vector, even if it differs from one of the first two in only one component and only by a very small amount. By contrast, computing f with a DP algorithm guarantees that, for any two input vectors that differ in only one component, the (randomized!) results of the computation are approximately indistinguishable, regardless of whether the exact values of f on these two input vectors are equal, nearly equal, or extremely different. Straightforward use of composition yields a privacy guarantee for inputs that differ in c components at the expense of increasing the privacy parameter by a factor of c.
  • Typical use cases: DP techniques are most often used to compute aggregate properties of very large datasets, and typically, the identities of data contributors are not known. None of these conditions is typical of MPC use cases.
  • Exact vs. noisy answers: MPC can be used to compute exact answers for all functions f. DP requires the addition of noise. This is not a problem in many statistical computations, but even small amounts of noise may not be acceptable in some application scenarios. Moreover, if f is extremely sensitive to outliers in the input data, the amount of noise needed to achieve meaningful privacy may preclude meaningful accuracy.
  • Auxiliary information: Combining the result of a DP computation with auxiliary information cannot result in privacy loss. By contrast, any computational method (including MPC) that returns the exact value y of a function f runs the risk that a recipient of y might be able to infer something about the input data that is not implied by y alone, if y is combined with auxiliary information.

Finally, we would like to point out that, in some applications, it is possible to get the benefits of both MPC and DP. If the goal is to compute f, and g is a differentially private approximation of f that achieves good privacy and accuracy simultaneously, then one natural way to proceed is to use MPC to compute g. We expect to see both MPC and DP used to enhance data privacy in Amazon’s products and services.

Related content

IN, HR, Gurugram
Building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. Key job responsibilities 1. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 2. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. 3. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 4 Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 5. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing.
US, WA, Seattle
Estimating the demand response of a pricing decision is genuinely hard. The causal effects are delayed, noisy, and confounded by factors that standard experiment analysis wasn't designed to handle. Most pricing teams default to heuristics not because they don't care about customer responses, but because measuring them rigorously is an unsolved problem. P2OS is building the science to solve it. We're hiring an Economist to own that work — defining how we estimate digital demand response in a pricing context, building the identification strategies that make those estimates credible, and translating outputs into something pricing teams can use to make better decisions. The role sits at the intersection of econometric methodology and production-quality analysis, and requires someone who can operate independently in both. As science lead, you'll own the digital pricing methodology domain, and be the internal authority on causal inference for pricing across P2OS and partner teams. Key job responsibilities * Own the end-to-end digital pricing methodology for pricing — identification strategy, modeling choices, validation approach, and business use cases — and drive adoption across pricing contexts * Deliver high-stakes analyses connecting digital pricing estimates to a concrete pricing decision and strategy change at VP+ level * Apply advanced causal methods to live pricing problems; document approaches so the team can build on and extend them. * Provide causal inference guidance on pricing experiment questions as they arise — being the methodology resource when experiments generate relevant questions * Serve as cross-team economic advisor to Digital Finance, Customer Behavior, and Demand Science on assumptions and causal identification * Actively mentor junior scientists, earn trust of cross-functional tech and product partners. A day in the life In a typical day, you'll move between methodology work and stakeholder-facing analysis. - On the science side, that means reviewing identification assumptions with the Causal AS, validating estimation choices for the LTV framework, and documenting methodology decisions in ways that non-economists can act on. - On the applied side, you'll be in rooms with Finance, Pricing PMs, and other science teams: aligning on LTV definitions, resolving disagreements between competing metrics, and translating causal findings into recommendations that land in strategy reviews. - As tech lead, you need to work to develop the economists and scientists on your scrum: structured reviews, identification strategy feedback, and raising the quality of analyses before they reach stakeholders. The mix shifts, but the through-line is to progress the LTV methodology from open questions to shipped frameworks, and making sure the team's causal work is rigorous enough to hold up when it counts. About the team P2Optimization Science (P2OS) is responsible for the ML models and analytical frameworks that drive pricing decisions at scale. The team spans demand lift modeling, pricing error detection, customer lifetime value, and experimentation. Our small team of specialized applied scientists and economists works closely alongside engineers, and pricing product managers.
US, WA, Seattle
We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry. You'll be working with talented scientists, engineers, and technical program managers (TPM) to innovate on behalf of our customers. If you're fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey!
US, MA, Boston
Are you interested in how to build AI reasoning systems that give provably correct answers? Are you excited by science at the interface of classical AI reasoning and Large Language Models (LLMs)? Would you like to apply your technology to serve operations customers better? Amazon Robotics is looking for a talented Applied Scientist in Neurosymbolic AI. You will innovate on combining language models (LMs) with classical AI reasoning. You will work with a team of scientists and engineers to achieve this. You will publish your results in papers at leading venues in AI. You will be part of a larger team and have the opportunity to work on problems such as: using LMs to generate plans, using AI reasoning to verify plan correctness, learning efficient reasoning strategies, self-improving models. You will work on basic science and on business problems in robotics, automation and fulfillment across our operations. Key job responsibilities In this role you will: • Work closely with other scientists and engineers, and be part of Amazon’s diverse global science community. • Publish your research in top-tier academic venues and hone your presentation skills. • Be inspired by challenges and opportunities to invent new techniques in your area(s) of expertise. A day in the life You'll meet regularly with your technical lead and your team on your ideas, get guidance and feedback, work together on architectures and algorithms, author papers, build AI systems, all with the aim of delivering results for your operations customers. You'll work closely with other scientists to review your plans and results. You'll meet with engineers to implement your ideas at scale. About the team The Veritas team is a science team working at the boundary between language models and classical AI reasoning. We work across on customer problems in fulfillment, automation and robotics. We focus on high quality research science informed by practical problems.
US, WA, Seattle
Economists in this role partner with business stakeholders to distill complex problems into testable economic questions and generate actionable insights. They collaborate with engineers and scientists to estimate models on large-scale data, design pilots, measure impact, and scale successful prototypes into improved policies and programs. They leverage AI tools to scale economic study for broader business impact. They communicate findings to business leaders, incorporate feedback, and deliver customer-centric solutions at scale.
CA, BC, Vancouver
The Alexa Daily Essentials team delivers experiences critical to how customers interact with Alexa as part of daily life. Alexa users engage with our products across experiences connected to Timers, Alarms, Calendars, Food, and News. Our experiences include critical time saving techniques, ad-supported news audio and video, and in-depth kitchen guidance aimed at serving the needs of the family from sunset to sundown. As a Data Scientist on our team, you'll work with complex data, develop statistical methodologies, and provide critical product insights that shape how we build and optimize our solutions. You will work closely with your Analytics and Applied Science teammates. You will build frameworks and mechanisms to scale data solutions across our organization. If you are passionate about redefining how AI can improves everyone's daily life, we’d love to hear from you. Key job responsibilities Problem-Solving - Analyze complex data to identify patterns, inform product decisions, and understand root causes of anomalies. - Develop analysis and modeling approaches to drive product and engineering actions to identify patterns, insights, and understand root causes of anomalies. Your solutions directly improve the customer experience. - Independently work with product partners to identify problems and opportunities. Apply a range of data science techniques and tools to solve these problems. Use data driven insights to inform product development. Work with cross-disciplinary teams to mechanize your solution into scalable and automated frameworks. Data Infrastructure - Build data pipelines, and identify novel data sources to leverage in analytical work - both from within Alexa and from cross Amazon - Acquire data by building the necessary SQL / ETL queries Communication - Excel at communicating complex ideas to technical and non-technical audiences. - Build relationships with stakeholders and counterparts. Work with stakeholders to translate causal insights into actionable recommendations - Force multiply the work of the team with data visualizations, presentations, and/or dashboards to drive awareness and adoption of data assets and product insights - Collaborate with cross-functional teams. Mentor teammates to foster a culture of continuous learning and development
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Applied Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, WA, Seattle
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As an Applied Scientist on the team, you will bring deep expertise in modeling dynamic systems using statistical methods and deep learning, and in optimizing those systems using reinforcement learning and operations research. You have the scientific and technical skills to build and refine models that can be implemented in production, and you leverage natural language processing and generative AI to enhance their explainability. You will chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest generative AI systems and services to accelerate and improve your work while maintaining high quality in your outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling and Generative AI solutions to optimize all aspects of Sponsored Products and Brands business About the team The Ad Response Prediction team within Sponsored Products and Brands (SPB) drives personalized shopping experiences for SPB Ads across placements, pages, and devices worldwide. We achieve this through ML and GenAI solutions that include customized shopper response prediction and session-level understanding to optimize every stage of the ad-serving process, from sourcing and bidding to widget discovery and auctions. Our responsibilities include advancing response prediction through model and feature innovations and extending prediction beyond the auction stage to areas such as targeting, sourcing, and bidding.