Filtering out "forbidden" documents during information retrieval

New method optimizes the twin demands of retrieving relevant content and filtering out bad content.

Content owners make a lot of effort to eliminate bad content that may adversely affect their customers. Bad content can take many forms, such as fake news, paid reviews, spam, offensive language, etc. We call such data items (documents) forbidden docs, or f-docs, for short.

Any data-cleaning process, however, is susceptible to errors. No matter how much effort goes into the cleaning process, some bad content might remain. This week at the annual meeting of the ACM Special Interest Group on Information Retrieval (SIGIR), the Alexa Shopping research team presented a paper on information retrieval (IR) in the presence of f-docs. In particular, we’re trying to optimize the twin demands of retrieving content relevant to customer requests and filtering out f-docs.

For example, consider a question posed on a community question-answering (CQA) site, where our goal is to rank answers according to their quality and relevance while filtering out bad ones. The next table presents some answers to the question “Is the Brand X sports watch waterproof?” While some of the answers are helpful, or at least fair, there are a few that should not be exposed to our users as they significantly hurt the search experience.

Forbidden docs.png
A new metric enables information retrieval models to jointly optimize the ordering of query results and the filtration of "forbidden" content.

Filtering algorithms, however, are prone to two types of errors: (1) false positives (i.e., filtering non-f-docs) and (2) false negatives (i.e., including f-docs in the results).

Typically, ranking quality and filtering accuracy are measured independently. However, the number of f-docs left in the ranked list after filtering and their ranking positions heavily affect both the ranking score and the filtering score. Therefore, it is desirable to evaluate the system’s ranking quality as filtering decisions are being made.

The right metric

We look for an evaluation metric that reinforces a ranker according to three criteria: it (1) prunes as many f-docs from the retrieved list as possible; (2) does not prune non-f-docs from the list; and (3) ranks remaining docs according to their relevance to the query while pushing f-docs down the list.

In our paper, my colleagues Nachshon Cohen, Amir Ingber, Elad Kravi, and I analyze the types of metrics that can be used to measure the ranking and filtering quality of the search results. The natural choice is normalized discounted cumulative gain (nDCG), a metric that discounts the relevance of results that appear further down the list; that is, it evaluates a ranking algorithm according to both relevance and rank ordering.

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With nDCG, relevant labels are associated with positive scores, non-relevant labels with a zero score, and the “forbidden labels” with negative scores. The nDCG score sums the scores of the individual list items, so the score for a ranked list containing f-docs will reflect the number of f-docs in the list, their relative positions in the ranking, and their degree of forbiddenness.

NDCG differs from the ordinary DCG (discounted cumulative gain) score in that the results are normalized by the DCG score of the ideal ranked list — the list ranked according to the ground truth labels. It can be interpreted as a distance between the given rank and the ideal rank.

When all label scores are non-negative — i.e,. no f-docs are among the top k documents in the results — nDCG is bounded in the range [0, 1], where 0 means that all search results are non-relevant, while 1 means that the ranking is ideal.

However, in the presence of negatively scored labels, nDCG is unbounded and therefore unreliable. For instance, unboundedness may lead to extreme over- or undervaluation on some queries, with disproportionate effect on the average metric score.

The nDCGmin metric, a modification of nDCG suggested by Gienapp et al. at CIKM’20, solves this unboundedness problem for the case of negatively scored labels. It measures the DCG scores of both the worst possible ranked list (the reverse of the ideal ranked list) and the ideal list and then performs min-max normalization with these two extreme scores.

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However, we show in our paper that when ranking and filtering are carried out together — i.e., when the ranker is allowed to retrieve (and to rank) a sublist of the search results — nDCGmin becomes unbounded. As an alternative, we propose nDCGf, a modification of nDCGmin that solves this second unboundedness problem by modifying the normalization scheme in order to handle sublist retrieval.

In particular, nDCGf measures the DCG score of the ideal and the worst sublists over all possible sublists of the results list and then uses the extreme scores of these sublists for min-max normalization.

We show both theoretically and empirically that while nDCGmin is not suitable for the evaluation task of simultaneous ranking and filtering, nDCGf is a reliable metric. Reliability is a standard measure of a metric’s ability to capture the actual difference in performance among rankers, by measuring deviation stability over a test-set of queries.

The next figure shows the reliability of nDCG, nDCGmin, and nDCGf over datasets released for the web-track information retrieval challenge at the Text Retrieval Conference (TREC) for the years 2010-2014. For all years, the reliability of nDCG and nDCGmin is significantly lower than that of nDCGf, due to their improper normalization when negative labels and partial retrieval are allowed.

Metric reliability.png
Reliability of nDCG, nDCGmin, and nDCGf over TREC Web-track datasets for the years 2010–2014.

Model building

After establishing the relevant metric, our paper then shifts focus to jointly learning to rank and filter (LTRF). We assume an LTRF model that optimizes the ranking of the search results while also tuning a filtering threshold such that any document whose score is below this threshold is filtered out.

We experiment with two tasks for which both ranking and filtering are required, using two datasets we compiled: PR (for product reviews) and CQA (for community question answering). We have publicly released the CQA dataset to support further research by the IR community on LTRF tasks.

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In the PR dataset, our task is to rank product reviews according to their helpfulness while filtering those marked as spam. Similarly, in the CQA dataset our task is to rank lists of human answers to particular questions while filtering bad answers. We show that both ranking only and filtering only fail to provide high-quality ranked-and-filtered lists, measured by nDCGf score.

A key component for model training in any learning-to-rank framework is the loss function to be optimized, which determines the “loss” of the current model with respect to an optimal model. We experiment with several loss functions for model training for the two tasks, demonstrating their success in producing effective LTRF models for the simultaneous-learning-and-filtering task.

LTRF is a new research direction that poses many challenges that deserve further investigation. While our LTRF models succeed at ranking and filtering, the volume of f-docs in the retrieved lists is still too high. Improving the LTRF models is an open challenge, and we hope that our work will encourage other researchers to tackle it.

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Ever wonder how you can keep the world’s largest selection also the world’s safest and legally compliant selection? Then come join a team with the charter to monitor and classify the billions of items in the Amazon catalog to ensure compliance with various legal regulations. The Classification and Policy Platform team is looking for Applied Scientists to build technology to automatically monitor the billions of products on the Amazon platform. The software and processes built by this team are a critical component of building a catalog that our customers trust. You will have an opportunity to work with machine learning algorithms on large datasets. You will need to build Amazon scale applications running on Amazon Cloud that both leverage and create new technologies to process large volumes of data that derive patterns and conclusions from the data. We are looking for highly motivated applied scientists and engineers interested in delivering the next level of innovation to product search for Amazon. As an Applied Scientist on the CPP team, you will be responsible for working across backend, client, business development, and data engineering teams to coordinate deep-dives, inform roadmaps, visualize metrics, and create predictive models to determine how we can best serve our customers. Key job responsibilities Designing and implementing new features and machine learned models, including the application of state-of-art deep learning to solve search matching and ranking problems, including filtering, new content indexing, and apply document understanding Conducting and coordinating process development leading to improved and streamlined processes for model development. Strong customer focus is essential Working closely with Product Managers to expand depth of our product insights with data, create a variety of experiments, and determine the highest-impact projects to include in planning roadmaps Providing technical and scientific guidance to your team members Communicating effectively with senior management as well as with colleagues from science, engineering, and business backgrounds Being a cultural leader that ensures teams are collecting, understanding, and using data to inform every decision that impacts our customers The successful candidate will have an established background in developing customer-facing experiences, a strong technical ability, a start-up mentality, excellent project management skills, and great communication skills. Amazon Science gives you insight into the company’s approach to customer-obsessed scientific innovation. Amazon fundamentally believes that scientific innovation is essential to being the most customer-centric company in the world. It’s the company’s ability to have an impact at scale that allows us to attract some of the brightest minds in artificial intelligence and related fields. Our scientists continue to publish, teach, and engage with the academic community, in addition to utilizing our working backwards method to enrich the way we live and work. Please visit https://www.amazon.science for more information.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is transforming advertising through generative AI technologies. We help millions of customers discover products and engage with brands across Amazon.com and beyond. Our team combines human creativity with artificial intelligence to reinvent the entire advertising lifecycle—from ad creation and optimization to performance analysis and customer insights. We develop responsible AI technologies that balance advertiser needs, enhance shopping experiences, and strengthen the marketplace. Our team values innovation and tackles complex challenges that push the boundaries of what's possible with AI. Join us in shaping the future of advertising. Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.