How Voice and Graphics Working Together Enhance the Alexa Experience

Last week, Amazon announced the release of both a redesigned Echo Show with a bigger screen and the Alexa Presentation Language, which enables third-party developers to build “multimodal” skills that coordinate Alexa’s natural-language-understanding systems with on-screen graphics.

Echo in use

One way that multimodal interaction can improve Alexa customers’ experiences is by helping resolve ambiguous requests. If a customer says, “Alexa, play Harry Potter”, the Echo Show screen could display separate graphics representing a Harry Potter audiobook, a movie, and a soundtrack. If the customer follows up by saying “the last one”, the system must determine whether that means the last item in the on-screen list, the last Harry Potter movie, or something else.

Alexa’s ability to handle these types of interactions derives in part from research that my colleagues and I presented earlier this year at the annual meeting of the Association for the Advancement of Artificial Intelligence. In our paper, we consider three different neural-network designs that treat query resolution as an integrated problem involving both on-screen data and natural-language understanding.

We find that they consistently outperform a natural-language-understanding network that uses hand-coded rules to factor in on-screen data. And on inputs that consist of voice only, their performance is comparable to that of a system trained exclusively on speech inputs. That means that extending the network to consider on-screen data does not degrade accuracy for voice-only inputs.

The other models we investigated are derivatives of the voice-only model, so I’ll describe it first.

All of our networks were trained to classify utterances according to two criteria, intent and slot. An intent is the action that the customer wants Alexa to perform, such as PlayAction<Movie>. Slot values designate the entities on which the intents act, such as ‘Harry Potter’->Movie.name. We have found, empirically, that training a single network to perform both classifications works better than training a separate network for each.

As inputs to the network, we use two different embeddings of each utterance. Embeddings represent words as points in a geometric space, such that strings with similar meanings (or functional roles) are clustered together. Our network learns one embedding from the data on which it is trained, so it is specifically tailored to typical Alexa commands. We also use a standard embedding, based on a much larger corpus of texts, which groups words together according to the words they co-occur with.

The embeddings pass to a bidirectional long short-term memory network. A long short-term memory (LSTM) network processes inputs in order, and its judgment about any given input reflects its judgments about the preceding inputs. LSTMs are widely used in both speech recognition and natural-language processing because they can use context to resolve ambiguities. A bidirectional LSTM (bi-LSTM) is a pair of LSTMs that process an input utterance both backward and forward.

Intent classification is based on the final outputs of the forward and backward LSTMs, since the networks’ confidence in their intent classifications should increase the more of the utterance they see. Slot classification is based on the total output of the LSTMs, since the relevant slot values can occur anywhere in the utterance.

A diagram describing the architectures of all four neural models we evaluated
A diagram describing the architectures of all four neural models we evaluated. The baseline system,which doesn’t use screen information, received only the (a) inputs. The three multimodal neuralsystems received, respectively, (a) and (b); (a), (b), and (c); and (a), (b), and (d).

The data on which we trained all our networks was annotated using the Alexa Meaning Representation Language, a formal language that captures more sophisticated relationships between the parts of an input sentence than earlier methods did. A team of Amazon researchers presented a paper describing the language earlier this year at the annual meeting of the North American chapter of the Association for Computational Linguistics.

The other four models we investigated factored in on-screen content in various ways. The first was a benchmark system that modifies the outputs of the voice-only network according to hand-coded rules.

If, for instance, a customer says, “Play Harry Potter,” the voice-only classifier, absent any other information, might estimate a 50% probability that the customer means the audiobook, a 40% probability that she means the movie, and a 10% probability that she means the soundtrack. If, however, the screen is displaying only movies, our rules would boost the probability that the customer wants the movie.

The factors by which our rules increase or decrease probabilities were determined by a “grid search” on a subset of the training data, in which an algorithm automatically swept through a range of possible modifications to find those that yielded the most accurate results.

The first of our experimental neural models takes as input both the embeddings of the customer’s utterances and a vector representing the types of data displayed on-screen, such as Onscreen_Movie or Onscreen_Book. We assume a fixed number of data types, so the input is a “one-hot” vector, with a bit for each type. If data of a particular type is currently displayed on-screen, its bit is set to 1; otherwise, its bit is set to 0.

The next neural model takes as additional input not only the type of data displayed on-screen but the specific name of each data item — so not just Onscreen_Movie but also ‘Harry Potter’ or ‘The Black Panther’. Those names, too, undergo an embedding, which the network learns to perform during training.

Our third and final neural model factors in the names of on-screen data items as well, but in a more complex way. During training, it uses convolutional filters to, essentially, identify the separate contribution that each name on the screen makes toward the accuracy of the final classification. During operation, it thus bases each of its classifications on the single most relevant name on-screen, rather than all the names at once.

So, in all, we built, trained, and evaluated five different networks: the voice-only network; the voice-only network with hand-coded rules; the voice-and-data-type network; the voice, data type, and data name network; and the voice, data type, and convolutional-filter network.

We tested each of the five networks on four different data sets: slots with and without screen information and intents with and without screen information.

We evaluated performance according to two different metrics, micro-F1 and macro-F1. Micro-F1 scores the networks’ performance separately on each intent and slot, then averages the results. Macro-F1, by contrast, pools the scores across intents and slots and then averages. Micro-F1 gives more weight to intents and slots that are underrepresented in the data, macro-F1 less.

According to micro-F1, all three multimodal neural nets outperformed both the voice-only and the rule-based system across the board. The difference was dramatic on the test sets that included screen information, as might be expected, but the neural nets even had a slight edge on voice-only test sets. On all four test sets, the voice, data type, and data name network achieved the best results.

According to macro-F1, the neural nets generally outperformed the baseline systems, although the voice, data type, and data name network lagged slightly behind the baselines on voice-only slot classification. There was more variation in the top-performing system, too, with each of the three neural nets achieving the highest score on at least one test. Again, however, the neural nets dramatically outperformed the baseline systems on test sets that included screen information.

Acknowledgments: Angeliki Metallinou, Rahul Goel

Related content

US, VA, Arlington
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through SOTA generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Marketplace Intelligence (MI) team is looking for an Applied Science Manager to lead a team of scientists and engineers in building production ML and bandit solutions to customize the search experience. We determine which ads to show in Amazon search, where to place them, how many ads to place, and to which customers. This helps shoppers discover new products while helping advertisers put their products in front of the right customers, aligning shoppers’, advertisers’, and Amazon’s interests. To do this, we apply a broad range of machine learning, causal inference, and optimization techniques to continuously explore, learn, and optimize the allocation and ranking of ads on the search page. We are an interdisciplinary team with a focus on customer obsession and inventing and simplifying. Our primary focus is on improving the SP experience in search by gaining a deep understanding of shopper pain points and developing new innovative solutions to address them. You’ll lead the MI Interleaving team. The Interleaving team’s mission is to personalize and contextualize SP ad allocation on the search page. We do this by modeling shopper responses to the number, placement, and quality of ads. We use online experimentation, simulation, causal modeling, and online feedback to estimate the cost of displacing organic and sponsored content. Then, we incorporate those estimates into ad allocation to deliver an efficient and customized shopping experience for shoppers and improved discoverability and sales for advertisers. You’ll own the experimentation systems, models, and online model serving infrastructure to support these solutions. This is a unique opportunity for someone who wants to have broad business impact, a direct impact on customers and the search experience, build scaled real-time LLM and ML solutions, and lead a cross-functional team. If you are interested in machine learning, bandit learning, building production systems, and leading a team to build these solutions, this role is for you. We’re looking for a leader who can help lay out the vision for the team and grow with it. Key job responsibilities * Lead a team of scientists and engineers in building scalable machine learning solutions. * Develop a vision for contextualizing and personalizing SP ads in Amazon search. * Create, develop, and drive a data-driven product strategy to define the right quantitative measures of shopper impact, using this to evaluate decisions and opportunities. * Tackle and solve challenging science and business problems that balance the interests of advertisers, shoppers, and Amazon. * Own a portfolio of pragmatic long-term investments that drive long-term growth of the ads and retail businesses. * Develop real-time LLM and ML algorithms to allocate billions of ads per day in advertising auctions. * Develop efficient algorithms for multi-objective optimization and AI control methods to find operating points for the ad marketplace then evolve them * Develop scientists and ML engineers around machine learning, economics, and optimization for Advertising.
US, CA, Culver City
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Data Scientist II Job Location: Culver City, California Job Number: AMZ10564056 Position Responsibilities: Design and implement scalable and reliable approaches to support or automate decision making throughout the business. Apply a range of data science techniques and tools combined with subject matter expertise to solve difficult business problems and cases in which the solution approach is unclear. Acquire data by building the necessary SQL / ETL queries. Import processes through various company specific interfaces for accessing Oracle, RedShift, and Spark storage systems. Build relationships with stakeholders and counterparts. Analyze data for trends and input validity by inspecting univariate distributions, exploring bivariate relationships, constructing appropriate transformations, and tracking down the source and meaning of anomalies. Build models using statistical modeling, mathematical modeling, econometric modeling, network modeling, social network modeling, natural language processing, machine learning algorithms, genetic algorithms, and neural networks. Validate models against alternative approaches, expected and observed outcome, and other business defined key performance indicators. Implement models that comply with evaluations of the computational demands, accuracy, and reliability of the relevant ETL processes at various stages of production. 40 hours / week, 8:00am-5:00pm, Salary Range: $158,681/year to $184,000/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.#0000
ES, M, Madrid
At Amazon, we are committed to being the Earth’s most customer-centric company. The European International Technology group (EU INTech) owns the enhancement and delivery of Amazon’s engineering to all the varied customers and cultures of the world. We do this through a combination of partnerships with other Amazon technical teams and our own innovative new projects. You will be joining the Tools and Machine Learning (Tamale) team. As part of EU INTech, we tackle complex, high-impact problems at the intersection of e-commerce, AI, and customer experience; going well beyond traditional ML pipelines. Our work spans multiple frontiers: we build GenAI-powered data solutions, enabling scalable and cost-efficient training data generation at Amazon scale. We design and deploy agentic systems for detecting and fixing quality issues across Amazon's retail surfaces. And we develop ranking and recommendation models for Haul shopping experiences. We are looking for a passionate, talented, and inventive Scientist with a strong machine learning background to help build industry-leading machine learning solutions. We strongly value your hard work and obsession to solve complex problems on behalf of Amazon customers. Key job responsibilities We look for applied scientists who possess a wide variety of skills. As the successful applicant for this role, you will with work closely with your business partners to identify opportunities for innovation. You will apply machine learning solutions to automate manual processes, to scale existing systems and to improve catalog data quality, to name just a few. You will work with business leaders, scientists, and product managers to translate business and functional requirements into concrete deliverables, including the design, development, testing, and deployment of highly scalable distributed services. You will be part of team of scientists and engineers working on solving data quality issues at scale. You will be able to influence the scientific roadmap of the team, setting the standards for scientific excellence. You will be working with state-of-the-art models, including image to text, Multimodal LLMs and GenAI. Your work will improve the experience of millions of daily customers using Amazon in Europe and in other regions. You will have the chance to have great customer impact and continue growing in one of the most innovative companies in the world. You will learn a huge amount - and have a lot of fun - in the process!
CH, Zurich
RIVR, an Amazon company, is building Physical AI by deploying autonomous robots for real-world doorstep delivery. Operating daily in diverse urban environments, RIVR's robots continuously learn from and navigate the millions of scenarios encountered during deliveries. By owning the full stack from software. Our fleet of delivery robots operates globally today, generating vast amounts of robotic real-world data. By utilizing state-of-the-art Vision-Language-Action (VLA) models, large-scale generalist models (like Transformers), generative AI, and similar methods, we can leverage this pool of data to significantly enhance its autonomy, navigation, and manipulation skills. In this role, you will develop multi-modal models that enable robots to autonomously generate actions from demonstrations, real-time sensor data, and natural language commands. We are seeking an expert in VLA models, imitation learning, and generative AI techniques with a deep knowledge of supervised, and self-supervised learning algorithms. If you are passionate about pushing the boundaries of AI we invite you to join us in shaping the future of intelligent robotics. Key job responsibilities Develop and implement Vision-Language-Action (VLA) models, generalist robot transformers, and imitation learning algorithms (e.g., diffusion policies) to enable robots to autonomously execute complex tasks. Design, test, and refine your algorithms to meet the demands of complex real-world autonomy and navigation tasks, with a focus on spatial reasoning and generalization. Streamline the data collection and training workflow to efficiently expand model capabilities with new tasks and data sources. Collaborate with the reinforcement learning team to innovate methods that leverage both simulated and real-world data. Optimize and distill networks for real-time deployment on the edge (e.g. Nvidia Jetson Thor). Build, lead and mentor an exceptional team of software engineers. Provide expert guidance to product managers and executives for strategic decision-making. Create and maintain documentation, guidelines, and best practices to streamline knowledge sharing.
CL, Virtual
The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. We are looking for a Economist II who is able to provide structure around complex business problems, hone those complex problems into specific, scientific questions, and test those questions to generate insights. The ideal candidate will work with various science, engineering, operations, and analytics teams to estimate models and algorithms on large scale data, design pilots and measure their impact, and transform successful prototypes into improved policies and programs at scale. They will lead teams of researchers to produce robust, objective research results and insights which can be communicated to a broad audience inside and outside of Amazon. The ideal candidate has a PhD in Economics and deep expertise in causal inference and applied econometrics. Experience with large-scale data, proficiency in statistical programming (Python), and familiarity with machine learning methods are a plus. To be successful in this role, you should be comfortable operating with ambiguity, able to independently scope and prioritize research agendas, skilled at influencing decisions through rigorous analysis, and comfortable with using AI tools.
US, MA, Boston
Our team is involved with pre-silicon design verification for custom IP. A critical requirement of the verification flow is the requirement of legal and realistic stimulus of a custom Machine Learning Accelerator Chip. Content creation is built using formal methods that model legal behavior of the design and then solving the problem to create the specific assembly tests. The entire frame work for creating these custom tests is developed using a SMT solver and custom software code to guide the solution space into templated scenarios. This highly visible and innovative role requires the design of this solving framework and collaborating with design verification engineers, hardware architects and designers to ensure that interesting content can be created for the projects needs. Key job responsibilities Develop an understanding for a custom machine learning instruction set architecture. Model correctness of instruction streams using first order logic. Create custom API's to allow control over scheduling and randomness. Deploy algorithms to ensure concurrent code is safely constructed. Create coverage metrics to ensure solution space coverage. Use novel methods like machine learning to automate content creation. About the team Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for customers who require specialized security solutions for their cloud services. Annapurna Labs (our organization within AWS UC) designs silicon and software that accelerates innovation. Customers choose us to create cloud solutions that solve challenges that were unimaginable a short time ago—even yesterday. Our custom chips, accelerators, and software stacks enable us to take on technical challenges that have never been seen before, and deliver results that help our customers change the world.
IN, KA, Bengaluru
Have you ever wondered how that Amazon box with the smile arrives so quickly, where it came from, and how much it cost Amazon to deliver? The WW Amazon Logistics, Business Analytics team manages the delivery of tens of millions of products every week to Amazon's customers, achieving on-time delivery in a cost-effective manner. We are seeking an enthusiastic, customer-obsessed Research Science Manager(RSM) with strong analytical skills to join our team. This role is crucial in optimizing Amazon's vast delivery network and will have significant impact on the customer experience, particularly in the final phase of delivery. As a Research Science Manager, you will: 1. Address business challenges through building compelling cases and using data to influence change across the organization 2. Develop input and assumptions based on preexisting models to estimate costs and savings opportunities associated with varying levels of network growth and operations 3. Create metrics to measure business performance, identify root causes and trends, and prescribe action plans 4. Manage multiple high-impact projects simultaneously 5. Work with technology teams and product managers to develop new tools and systems supporting business growth 6. Communicate with and support various internal stakeholders and external audiences 7. Implement scheduling solutions, improve metrics, and develop scalable processes and tools Looking for minds with: Extensive experience in operations research and data-driven decision making Strong analytical and problem-solving skills Robust program management and research science skills Ability to work with a team and make independent decisions in ambiguous environments Customer-obsessed mindset with a focus on improving the Amazon delivery experience This role offers the autonomy to think strategically and make data-driven decisions from day one. Join us in shaping the future of e-commerce delivery and addressing the core challenges in our world-class operations space! Key job responsibilities Key job responsibilities 1. Advanced Modeling and Algorithm Development: Design and implement sophisticated machine learning models for logistics optimization Develop complex time series forecasting algorithms for demand prediction and resource allocation 2. AI and Machine Learning Integration: Architect and deploy AI-powered systems to enhance decision-making in logistics operations Implement deep learning techniques for image recognition in package sorting and handling Develop reinforcement learning algorithms for adaptive scheduling and resource management 3. Big Data Analytics and Processing: Design and implement distributed computing solutions for processing massive logistics datasets Utilize cloud computing platforms (e.g., AWS) for scalable data processing and analysis 4. AI-Driven Workflow Optimization: Design and implement AI agents for autonomous decision-making in logistics processes Create machine learning models for customer behavior analysis and personalized delivery options 5. Software Development and System Architecture: Write efficient, scalable code in languages such as Python, Java, or C++ Develop and maintain complex software systems for logistics optimization Stay at the forefront of AI and ML research Publish research findings in top-tier conferences and journals About the team We are Amazon's Last Mile Science and Analytics team, dedicated to improving e-commerce delivery. We work to optimize our vast network, forecast demand using machine learning, and enhance route efficiency. Our efforts focus on developing innovative delivery methods, applying AI to solve complex problems, and conducting geospatial analysis. We create simulations to refine processes and plan capacity effectively. Operating globally, we strive to develop adaptable solutions for diverse markets. We aim to advance logistics science, continually improving speed, efficiency, and customer satisfaction, in support of Amazon's mission to be Earth's most customer-centric company.
IN, KA, Bengaluru
Amazon Devices is an inventive research and development company that designs and engineer high-profile devices like the Kindle family of products, Fire Tablets, Fire TV, Health Wellness, Amazon Echo & Astro products. This is an exciting opportunity to join Amazon in developing state-of-the-art techniques that bring Gen AI on edge for our consumer products. We are looking for exceptional scientists to join our Applied Science team and help develop the next generation of edge models, and optimize them while doing co-designed with custom ML HW based on a revolutionary architecture. Work hard. Have Fun. Make History. Key job responsibilities - Quantize, prune, distill, finetune Gen AI models to optimize for edge platforms - Fundamentally understand Amazon’s underlying Neural Edge Engine to invent optimization techniques - Analyze deep learning workloads and provide guidance to map them to Amazon’s Neural Edge Engine - Use first principles of Information Theory, Scientific Computing, Deep Learning Theory, Non Equilibrium Thermodynamics - Train custom Gen AI models that beat SOTA and paves path for developing production models - Collaborate closely with compiler engineers, fellow Applied Scientists, Hardware Architects and product teams to build the best ML-centric solutions for our devices - Publish in open source and present on Amazon's behalf at key ML conferences - NeurIPS, ICLR, MLSys.
US, CA, Culver City
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Applied Scientist III Job Location: Culver City, California Job Number: AMZ10564141 Position Responsibilities: Participate in the design, development, evaluation, deployment and updating of data-driven models and analytical solutions for machine learning (ML) and/or natural language (NL) applications. Develop and/or apply statistical modeling techniques (e.g. Bayesian models and deep neural networks), optimization methods, and other ML techniques to different applications in business and engineering. Routinely build and deploy ML models on available data, and run and analyze experiments in a production environment. Identify new opportunities for research in order to meet business goals. Research and implement novel ML and statistical approaches to add value to the business. Mentor junior engineers and scientists. 40 hours / week, 8:00am-5:00pm, Salary Range: $167,100/year to $226,100/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.#0000
IN, KA, Bengaluru
We are looking for a talented Applied Scientist to join our team. In this role, you will design, develop, and deploy machine learning and computer vision models that solve real-world problems at scale in the Amazon grocery domain. You will work closely with engineering, product, and business teams to turn complex technical challenges into production-ready solutions, and own the model development lifecycle from experimentation through deployment. You will bring scientific rigor to every stage — from data analysis and model design to evaluation and iteration. This is a high-impact role where your models will directly improve the shopping experience for millions of customers in Amazon grocery stores. Key job responsibilities Design, train, and evaluate computer vision and machine learning models for complex grocery-domain problems including product identification, shelf perception, and in-store scene understanding — iterating rapidly from prototype to production-quality solutions Conduct rigorous exploratory data analysis to characterize domain-specific challenges (image variability, catalog gaps, label noise) and translate findings into actionable modeling decisions Own the model development lifecycle from experimentation through deployment — collaborating with software and ML engineers to ensure models meet latency, throughput, and reliability requirements at production scale Design and execute offline and online evaluation frameworks — defining metrics that capture both model performance and downstream business impact, and diagnosing failure modes to prioritize improvements Build and improve data pipelines and annotation workflows that feed model training, including active learning strategies to maximize label efficiency Communicate technical results, trade-offs, and recommendations clearly to engineering, product, and business stakeholders — connecting model behavior to customer experience outcomes Stay current with state-of-the-art research in computer vision, multimodal learning, and representation learning — evaluating and adapting promising techniques to team-specific problems Contribute to a culture of scientific rigor through reproducible experimentation, thorough documentation, peer code and design reviews, and raising the quality bar for the team A day in the life As an Applied Scientist on the GRAISE team, you'll spend your days analyzing model performance from overnight experiments, collaborating with engineers to deploy computer vision models to production, and prototyping new approaches using multimodal learning with store video and sensor data. You'll present findings to product and business stakeholders, translating technical results into actionable recommendations. Throughout the day, you'll balance rigorous scientific thinking with practical engineering constraints, knowing your work directly improves the shopping experience for millions of customers in Amazon grocery stores. About the team The GRAISE team (Grocery, Retail & In-Store Experience) within World Wide Grocery Store Tech (WWGST) builds foundational AI and machine learning systems that power Amazon's in-store grocery technologies. We develop domain-specific models that solve uniquely complex challenges in grocery — from smart shopping carts and inventory intelligence to personalization and store operations. Our mission is to create technology which makes grocery shopping more convenient, economical, personalized, and enjoyable for customers while empowering retailers with operational efficiency