Lessons learned from 10 years of DynamoDB

Prioritizing predictability over efficiency, adapting data partitioning to traffic, and continuous verification are a few of the principles that help ensure stability, availability, and efficiency.

Amazon DynamoDB is one of the most popular NoSQL database offerings on the Internet, designed for simplicity, predictability, scalability, and reliability. To celebrate DynamoDB’s 10th anniversary, the DynamoDB team wrote a paper describing lessons we’d learned in the course of expanding a fully managed cloud-based database system to hundreds of thousands of customers. The paper was presented at this year’s USENIX ATC conference.

The paper captures the following lessons that we have learned over the years:

  • Designing systems for predictability over absolute efficiency improves system stability. While components such as caches can improve performance, they should not introduce bimodality, in which the system has two radically different ways of responding to similar requests (e.g., one for cache misses and one for cache hits). Consistent behaviors ensure that the system is always provisioned to handle the unexpected. 
  • Adapting to customers’ traffic patterns to redistribute data improves customer experience. 
  • Continuously verifying idle data is a reliable way to protect against both hardware failures and software bugs in order to meet high durability goals. 
  • Maintaining high availability as a system evolves requires careful operational discipline and tooling. Mechanisms such as formal proofs of complex algorithms, game days (chaos and load tests), upgrade/downgrade tests, and deployment safety provide the freedom to adjust and experiment with the code without the fear of compromising correctness. 
Related content
Amazon DynamoDB was introduced 10 years ago today; one of its key contributors reflects on its origins, and discusses the 'never-ending journey' to make DynamoDB more secure, more available and more performant.

Before we dig deeper into these topics, a little terminology. A DynamoDB table is a collection of items (e.g., products), and each item is a collection of attributes (e.g., name, price, category, etc.). Each item is uniquely identified by its primary key. In DynamoDB, tables are typically partitioned, or divided into smaller sub-tables, which are assigned to nodes. A node is a set of dedicated computational resources — a virtual machine — running on a single server in a datacenter.

DynamoDB stores three copies of each partition, in different availability zones. This makes the partition highly available and durable because the availability zones’ storage resources share nothing and are substantially independent. For instance, we wouldn’t assign a partition and one of its copies to nodes that share a power supply, because a power outage would take both of them offline. The three copies of the same partition are known as a replication group, and there is a leader for the group that is responsible for replicating all the customer mutations and serving strongly consistent reads.

DynamoDB architecture.png
The DynamoDB architecture, including a request router, the partition metadata system, and storage nodes in different availability zones (AZs).

Those definitions in hand, let’s turn to our lessons learned.

Predictability over absolute efficiency

DynamoDB employs a lot of metadata caches in order to reduce latency. One of those caches stores the routing metadata for data requests. This cache is deployed on a fleet of thousands of request routers, DynamoDB’s front-end service.

In the original implementation, when the request router received the first request for a table, it downloaded the routing information for the entire table and cached it locally. Since the configuration information about partition replicas rarely changed, the cache hit rate was approximately 99.75%.

Related content
How Alexa scales machine learning models to millions of customers.

This was an amazing hit rate. However, on the flip side, the fallback mechanism for this cache was to hit the metadata table directly. When the cache becomes ineffective, the metadata table needs to instantaneously scale from handling 0.25% of requests to 100%. The sudden increase in traffic can cause the metadata table to fail, causing cascading failure in other parts of the system. To mitigate against such failures, we redesigned our caches to behave predictably.

First, we built an in-memory datastore called MemDS, which significantly reduced request routers’ and other metadata clients’ reliance on local caches. MemDS stores all the routing metadata in a highly compressed manner and replicates it across a fleet of servers. MemDS scales horizontally to handle all incoming requests to DynamoDB.

Second, we deployed a new local cache that avoids the bimodality of the original cache. All requests, even if satisfied by the local cache, are asynchronously sent to the MemDS. This ensures that the MemDS fleet is always serving a constant volume of traffic, regardless of cache hit or miss. The regular exercise of the fallback code helps prevent surprises during fallback.

DDB-MemDS.png
DynamoDB architecture with MemDS.

Unlike conventional local caches, MemDS sees traffic that is proportional to the customer traffic seen by the service; thus, during cache failures, it does not see a sudden amplification of traffic. Doing constant work removed the need for complex logic to handle edge cases around cache misses and reduced the reliance on local caches, improving system stability.

Reshaping partitioning based on traffic

Partitions offer a way to dynamically scale both the capacity and performance of tables. In the original DynamoDB release, customers explicitly specified the throughput that a table required in terms of read capacity units (RCUs) and write capacity units (WCUs). The original system assigned partitions to nodes based on both available space and computational capacity.

Related content
Optimizing placement of configuration data ensures that it’s available and consistent during “network partitions”.

As the demands on a table changed (because it grew in size or because the load increased), partitions could be further split to allow the table to scale elastically. Partition abstraction proved really valuable and continues to be central to the design of DynamoDB.

However, the early version of DynamoDB assigned both space and capacity to individual partitions on the basis of size, evenly distributing computational resources across table entries. This led to challenges of “hot partitions” and throughput dilution.

Hot partitions happened because customer workloads were not uniformly distributed and kept hitting a subset of items. Throughput dilution happened when partitions that had been split to handle increased load ended up with so few keys that they could quickly max out their meager allocated capacity.

Our initial response to these challenges was to add bursting and adaptive capacity (along with other features such as split for consumption) to DynamoDB. This line of work also led to the launch of on-demand tables.

Bursting is a way to absorb temporal spikes in workloads at a partition level. It’s based on the observation that not all partitions hosted by a storage node use their allocated throughput simultaneously.

Related content
Amazon researchers describe new method for distributing database tables across servers.

The idea is to let applications tap into unused capacity at a partition level on a best-effort basis to absorb short-lived spikes. DynamoDB still maintains workload isolation by ensuring that a partition can burst only if there is unused throughput at the node level.

DynamoDB also launched adaptive capacity to handle long-lived spikes that cannot be absorbed by the burst capacity. Adaptive capacity monitors traffic patterns and repartitions tables so that heavily accessed items reside on different nodes.

Both bursting and adaptive capacity had limitations, however. Bursting was helpful only for short-lived spikes in traffic, and it was dependent on nodes’ having enough throughput to support it. Adaptive capacity was reactive and kicked in only after transmission rates had been throttled down to avoid overloads.

To address these limitations, the DynamoDB team replaced adaptive capacity with global admission control (GAC). GAC builds on the idea of token buckets, in which bandwidth is allocated to network nodes as tokens, and the nodes “cash in” tokens in order to transmit data. Each request router maintains a local token bucket and communicates with GAC to replenish tokens at regular intervals (on the order of every few seconds). For an extra layer of defense, DynamoDB also uses token buckets at the partition level.

Continuous verification 

To provide durability and crash recovery, DynamoDB uses write-ahead logs, which record data writes before they occur. In the event of a crash, DynamoDB can use the write-ahead logs to reconstruct lost data writes, bringing partitions up to date.

Write-ahead logs are stored in all three replicas of a partition. For higher durability, the write-ahead logs are periodically archived to S3, an object store that is designed for more than 99.99% (in fact, 11 nines) durability. Each replica contains the most recent write-ahead logs, which are usually waiting to be archived. The unarchived logs are typically a few hundred megabytes in size.

Storage replica vs. log replica.png
Healing a storage replica by copying the B-tree can take several minutes, while adding a log replica, which takes only a few seconds, ensures that there is no impact on durability.

DynamoDB continuously verifies data at rest. Our goal is to detect any silent data errors or “bit rot” — bit errors caused by degradation of the storage medium. An example of continuous verification is the scrub process.

The scrub process verifies two things: that all three copies in a replication group have the same data and that the live replicas match a reference replica built offline using the archived write-ahead-log entries.

The verification is done by computing the checksum of the live replica and matching that with a snapshot of the reference replica. A similar technique is used to verify replicas of global tables. Over the years, we have learned that continuous verification of data at rest is the most reliable method of protecting against hardware failures, silent data corruption, and even software bugs.

Availability

DynamoDB regularly tests its resilience to node, rack, and availability zone (AZ) failures. For example, to test the availability and durability of the overall service, DynamoDB performs power-off tests. Using realistic simulated traffic, a job scheduler powers off random nodes. At the end of all the power-off tests, the test tools verify that the data stored in the database is logically valid and not corrupted.

Related content
Amazon Athena reduces query execution time by 14% by eliminating redundant operations.

The first point about availability is that it needs to be measurable. DynamoDB is designed for 99.999% availability for global tables and 99.99% availability for regional tables. To ensure that these goals are being met, DynamoDB continuously monitors availability at the service and table levels. The tracked availability data is used to estimate customer-perceived availability trends and trigger alarms if the number of errors that customers see crosses a certain threshold.

These alarms are called customer-facing alarms (CFAs). The goal of these alarms is to report any availability-related problems and proactively mitigate them either automatically or through operator intervention. The key point to note here is that availability is measured not only on the server side but on the client side.

We also use two sets of clients to measure the user-perceived availability. The first set of clients is internal Amazon services using DynamoDB as the data store. These services share the availability metrics for DynamoDB API calls as observed by their software.

The second set of clients is our DynamoDB canary applications. These applications are run from every AZ in the region, and they talk to DynamoDB through every public endpoint. Real application traffic allows us to reason about DynamoDB availability and latencies as seen by our customers. The canary applications offer a good representation of what our customers might be experiencing both long and short term.

The second point is that read and write availability need to be handled differently. A partition’s write availability depends on the health of its leader and of its write quorum, meaning two out of the three replicas from different AZs. A partition remains available as long as there are enough healthy replicas for a write quorum and a leader.

Related content
“Anytime query” approach adapts to the available resources.

In a large service, hardware failures such as memory and disk failures are common. When a node fails, all replication groups hosted on the node are down to two copies. The process of healing a storage replica can take several minutes because the repair process involves copying the B-tree — a data structure that maps partitions to storage locations — and write-ahead logs.

Upon detecting an unhealthy storage replica, the leader of a replication group adds a log replica to ensure there is no impact on durability. Adding a log replica takes only a few seconds, because the system has to copy only the most recent write-ahead logs from a healthy replica; reconstructing the more memory-intensive B-tree can wait. Quick healing of affected replication groups using log replicas thus ensures the high durability of the most recent writes. Adding a log replica is the fastest way to ensure that the write quorum of the group is always met. This minimizes disruption to write availability due to an unhealthy write quorum. The leader replica serves consistent reads.

Introducing log replicas was a big change to the system, but the Paxos consensus protocol, which is formally provable, gave us the confidence to safely tweak and experiment with the system to achieve higher availability. We have been able to run millions of Paxos groups in a region with log replicas. Eventually, consistent reads can be served by any of the replicas. In case a leader fails, other replicas detect its failure and elect a new leader to minimize disruptions to the availability of consistent reads.

Research areas

Related content

US, WA, Seattle
We’re looking for a Research Scientist to join a team that measures and explains how over 2.4 million sellers and vendors experience selling on Amazon. You’ll apply survey science, psychometrics, and applied statistics to help drive meaningful change at Amazon on behalf of Sellers. In this role, you’ll work across a variety of research methodologies to optimize our data collection, create scalable analytical approaches, and deep dive the Seller experience to create rigorous, quantitative insights that senior leaders use to set strategy. Key job responsibilities Key Job Responsibilities - Apply psychometric and survey methodology techniques (e.g., IRT, factor analysis, scale development, single-item indicators) to measure seller experience constructs with scientific rigor - Design and implement frameworks that link seller attitudinal data to behavioral outcomes and identify high-impact opportunity areas - Design and execute statistical analyses including regression modeling, significance testing, and driver analysis to identify what matters most to sellers - Apply observational causal evaluation methods to estimate the effects of policy changes, product launches, and platform interventions on seller experience - Design, build and maintain analytical pipelines that transform raw survey data into production-ready metrics, reports, and dashboards - Design and build systems to analyze open-ended survey responses using text classification, thematic coding, and natural language processing techniques - Design and monitor processes improve survey response rates, sampling methodology, and data quality - Productionalize research code: take analyses from prototype to automated, reproducible pipelines that run reliably in production environments - Communicate findings clearly to technical and non-technical audiences through written reports, data visualizations, and presentations - Collaborate and influence with cross-functional partners to translate business questions into well-defined research problems and scientific metrics - Document research methods, assumptions, and limitations transparently to ensure reproducibility A day in the life Your day typically starts with the data. You might spend the morning reviewing satisfaction trends, investigating a shift in a key metric, and pulling together an analysis that explains what's driving it. You'll regularly meet with external teams to help them understand how a proposed product will affect seller sentiment and what the data says they should prioritize. You'll also spend time in R or Python building, training, or testing models to improve how we measure and act on sentiment data. About the team Our team owns the research and measurement infrastructure that tracks satisfaction across all 2.1 million selling partners on Amazon, spanning Seller Central, Next Gen Selling, and Mobile. We sit at the intersection of data and strategy, partnering with teams across product, design, and engineering to advocate for seller experience improvements. This is a high-visibility team where the work is consequential, the stakeholders are senior, and the problems are genuinely hard.
CN, 31, Shanghai
Worldwide Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon's 19+ overseas marketplaces and supporting local Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of Chinese business to go globally. The Worldwide Global Selling Analytics, Intelligence, and Technology (WWGS-AIT) team serves as the research, automation, and insight arm of the International Seller Service data hub, enabling rapid delivery of growth insights through strategic investments in regional data foundations, self-service business intelligence solutions, and artificial intelligence tools. The WWGS-AIT team is positioned to establish AI-ready foundational capabilities across the WWGS organization while maintaining excellence in business insight generation, and self-service BI/AI application development. WWGS-AIT is looking for a Data Scientist to design and build seller-facing AI agents that turn our AI-ready data foundation into intelligent, conversational experiences for Amazon's global sellers. You will own the intelligence layer of these agents end-to-end, from modeling and retrieval to evaluation and launch, working alongside applied scientists, data engineers, and the Seller Assistant platform team to put trustworthy AI directly into sellers' hands. Key job responsibilities - Design, build, and iterate seller-facing AI agents (LLM-powered) that help Chinese sellers grow globally, reasoning over WWGS-AIT's AI-ready data foundation and knowledge base. - Develop the intelligence layer of agents: retrieval-augmented generation (RAG) over our knowledge management system, tool-use / function-calling orchestration, prompt engineering, and model fine-tuning or adaptation where needed. - Ground agent responses in standardized metrics and unified seller profiles to guarantee consistency and accuracy across agents; design and enforce guardrails that prevent hallucination and protect sensitive, compliance-restricted data. - Build rigorous evaluation frameworks (golden datasets, offline evaluation, and online experimentation) to measure and continuously improve agent quality, safety, and seller impact. - Develop seller-intelligence models (segmentation, entity resolution / One-ID, ranking and recommendation) that power personalized agent experiences. - Partner with WWGS Tech and the Seller Assistant platform team to productionize agents and tools (e.g., via MCP), defining the model and intelligence contract while engineering operates the runtime. - Collaborate with business, product, and cross-functional partners to translate seller pain points into agent capabilities and measurable business outcomes. - Stay current with advances in GenAI and agentic systems, and bring applied research into production.
US, WA, Redmond
Amazon Leo is Amazon’s low Earth orbit satellite broadband network. Its mission is to deliver fast, reliable internet to customers and communities around the world, and we’ve designed the system with the capacity, flexibility, and performance to serve a wide range of customers, from individual households to schools, hospitals, businesses, government agencies, and other organizations operating in locations without reliable connectivity. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. We are looking for an experienced Data Scientist to help architect state-of-the-art test infrastructure and lead the development of data models and analysis tools to represent the ground truth about satellite test results in order to facilitate important business decisions. Our team is responsible for core infrastructure and tools that will serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes. Key job responsibilities * Work with engineering, software and manufacturing teams to understand drivers, impacts, and key influences on satellite performance * Lead the design, build and implementation of production models and make decisions in real time for satellite test results * Drive actions at scale to optimize test methodology and drive increases to satellite reliability * Analysis and modeling of satellite telemetry from test results in lab and on-orbit * Develop models and data pipelines for satellite telemetry * Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs * Develop scalable visualizations for analysis of satellite performance A day in the life As Amazon Leo Data Scientist you will own the architecture definition and development of data analysis tools to to aid engineering and production teams in deciding flight-worthiness of each Amazon Leo satellite and historical traceability tools to enable simplified discovery and interpretation of past test data. You will work with multiple engineering, software and manufacturing teams across ground and space systems, to specify requirements, define data collection, interpretation strategies, data pipelines and implement data analysis and reporting tools for Integrated Vehicle tests. Your focus will be in optimizing the analysis of test results to enable Amazon Leo production plans. About the team The Automated Vehicle Testing Team is a mix of scientists and software engineers responsible for data infrastructure, tools, and research that serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes.
US, CA, San Francisco
The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. We are looking for a Senior Economist who is able to provide structure around complex business problems, hone those complex problems into specific, scientific questions, and test those questions to generate insights. The ideal candidate will work with various science, engineering, operations, and analytics teams to estimate models and algorithms on large scale data, design pilots and measure their impact, and transform successful prototypes into improved policies and programs at scale. They will lead teams of researchers to produce robust, objective research results and insights which can be communicated to a broad audience inside and outside of Amazon. The ideal candidate has a PhD in Economics and deep expertise in causal inference and applied econometrics. Experience with large-scale data, proficiency in statistical programming (Python), and familiarity with machine learning methods are a plus. To be successful in this role, you should be comfortable operating with ambiguity, able to independently scope and prioritize research agendas, skilled at influencing decisions through rigorous analysis, and comfortable with using AI tools.
US, WA, Seattle
Amazon Web Services (AWS) is looking for a sr. Manager, Applied to join the Quick Science team. Quick is AWS’s enterprise generative AI assistant that helps users answer questions, summarize documents, generate content, take actions, and automate workflows using information across enterprise systems. As a key member of this team, you will lead research and development efforts in generative AI and Agentic AI to enable intelligent agents that perform complex reasoning, automate multi-step workflows, and make enterprise users significantly more productive. Key job responsibilities You’ll work on building and optimizing multi-modal foundation models, training and fine-tuning state-of-the-art LLMs, and architecting systems that scale efficiently across domains. This role blends science leadership, development of applied scientists, innovation, and deep collaboration with engineering teams to bring research into production.
US, WA, Redmond
At Amazon, we’re inventing on behalf of customers, and with Amazon Leo, we’re redefining what global connectivity looks like. Our mission is to deliver fast, affordable broadband to unserved and underserved communities around the world through a constellation of low Earth orbit (LEO) satellites. Every system we build helps connect people to education, healthcare, opportunity, and each other. As a Data Scientist, you will be responsible for developing advanced analytics and machine learning solutions for user terminals. You will develop predictive models to proactively identify possible user terminal failures in the field. You will work in a collaborative environment with a multi-disciplinary team, including constellation, RF, antenna, silicon, algorithm, and software engineers. Key job responsibilities As a Data Scientist, you will develop analytic tools for a team developing current and future user terminals. Your responsibilities include: • Develop statistical and analytical tool to enable the regression decision from on-orbit and lab measurement of user terminals • Publish documents and create compelling visualizations and presentations to communicate insights to stakeholders • Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs • Develop scalable visualizations for analysis of user terminal performance • Work closely with constellation, RF, antenna, silicon, algorithm, and software engineers to root-cause the failures using data as the primary tool • Drive consensus on metrics and analysis approaches to support product development strategy Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life As a Data Scientist in the LEO Customer Terminal Team, you will work daily with satellite constellation, algorithm, RF, antenna, silicon, hardware, and software teams in a collaborative environment. Your focus will be using data as an intelligence source to enable design decisions for the team. About the team The LEO Customer Terminal team is responsible for developing both outdoor and indoor devices that enable customers to access internet service via the LEO satellite network. We own the entire process from early prototypes through mass production, including requirements documentation, architecture definition, hardware development, algorithm development, and all integration and verification testing.
US, NY, New York
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Research Scientist II Job Location: New York, New York Job Number: AMZ9898222 Position Responsibilities: Interact with various software and business groups to develop an understanding of their business requirements and operational processes. Utilize acquired knowledge and business judgment to build scalable machine learning systems, optimization models and operational tools to improve the bottom line. Build quantitative mathematical models to represent a wide range of supply chain, transportation and logistics systems. Implement these models and tools using modeling languages and engineering code in software languages such as Python, C++, or JAVA. Gather required data for analysis and mathematical model building by writing ad-hoc scripts and database queries. Perform quantitative, economic, and numerical performance analyses of these systems under uncertainty using statistical and optimization tools. Create computer simulations to support operational decision-making. Identify areas with potential for improvement and work with internal teams to generate requirements to realize improvements. Design optimal or near optimal solution methodologies to be used by in-house decision support tools and software. Create software prototypes to verify and validate the devised solutions methodologies. Integrate prototypes into production systems using standard software development tools and methodologies. Position Requirements: Master's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and one year of research or work experience in the job offered, or as a Research Scientist, Research Assistant, Software Engineer, or a related occupation. Employer will accept a Bachelor's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and five years of progressive post-baccalaureate research or work experience in the job offered or a related occupation as equivalent to the Master's degree and one year of experience. Must have one year of research or work experience in the following skill(s): (1) programming with a major programming language including Java, C++, C#, C, or Python; and (2) formulating and solving both discrete and continuous optimization problems. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $158,440/year to $212,800/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
IN, TN, Chennai
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting-edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. We are looking for an Applied Scientist III to set the scientific direction for the next generation of agentic AI applications that guide Amazon advertisers. In this role you will define, lead and build the science behind agentic systems that reason, plan, and act autonomously to manage and optimize ad campaigns based on a deep understanding of the advertiser and the marketplace. You will own the agentic architecture end to end, partnering closely with product and engineering leaders to translate a long-term science vision into concrete research and engineering roadmaps. Working backwards from the needs of millions of advertisers, you will take the lead on medium-to-large, ambiguous problems where neither the problem nor the solution is well defined, and deliver customer-facing products that help advertisers create, optimize, and grow their campaigns. You will invent new methods at the product level, and drive their adoption across multiple teams. This role combines science leadership, technical depth, product focus, and business understanding: you will raise the science bar, build consensus on approach across partners, and mentor scientists and engineers while remaining deeply hands-on with the hardest technical problems. Key job responsibilities As an Applied Scientist III on this team you will: - Define the science vision for the agentic campaign management system and, with product and engineering leaders, turn it into delivery roadmaps. - Build agentic systems that autonomously manage and optimize ad campaigns — encoding auction and marketplace dynamics (bidding, budget pacing, keyword and targeting decisions) while balancing advertiser ROI, shopper experience, and marketplace health. - Define and curate the datasets and signals needed to train and evaluate these agents — advertiser and campaign data, auction and bid/budget signals, impressions, clicks, conversions, and search-term/keyword performance. - Stay deeply hands-on: write production-quality, critical-path code and build core components that take agentic systems from prototype to launch. - Own the agentic architecture — planning, tool use and integration (e.g., MCP), long-horizon reasoning (e.g., ReAct, CoT/ToT), and multi-agent orchestration — and stay deeply hands-on, writing production-quality, critical-path code from prototype to launch. - Define the evaluation and safety methodology for agent workflows and drive its adoption as the bar for reliability and trust. - Drive the team's scientific agenda, mentor scientists and engineers, and represent the team in the internal and external scientific community. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This team within Sponsored Products and Brands is focused on guiding and supporting millions of advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as autonomously manage campaigns based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.