On-device speech processing makes Alexa faster, lower-bandwidth

Innovative training methods and model compression techniques combine with clever engineering to keep speech processing local.

At Amazon, we always look to invent new technology for improving customer experience. One technology we have been working on at Alexa is on-device speech processing, which has multiple benefits: a reduction in latency, or the time it takes Alexa to respond to queries; lowered bandwidth consumption, which is important on portable devices; and increased availability in in-car units and other applications where Internet connectivity is intermittent. On-device processing also enables the fusion of the speech signal with other modalities, like vision, for features such as Alexa’s natural turn-taking.

In the last year, we’ve continued to build upon Alexa’s on-device speech-processing capabilities. As a result of these inventions, we are launching a new setting that gives customers the option of having the audio of their Alexa voice requests processed locally, without being sent to the cloud.

In the cloud, storage space and computational capacity are effectively unconstrained. To ensure accuracy, our cloud models can be large and computationally demanding. Executing the same functions on-device means compressing our models into less than 1% as much space — with minimal loss in accuracy.

Moreover, in the cloud, the separate components of Alexa’s speech-processing stack — automatic speech recognition (ASR), whisper detection, and speaker identification — run on separate server nodes with their own powerful processors. On-device, those functions have to share hardware not only with each other but with Alexa’s other core device functions, such as music playback.

Re-creating Alexa’s speech-processing stack on-device was a massive undertaking. New methods for training small-footprint ASR models were part of the solution, but so were innovations in system design and hardware-software codesign. It was a joint effort across science and engineering teams over a span of years. Here’s a quick overview of how it works.

System architecture

Our on-device ASR model takes in an acoustic speech signal and outputs a set of hypotheses about what the speaker said, ranked according to probability. We represent those hypotheses as a lattice — a graph whose edges represent recognized words and the probability that a given word follows from the previous one.

Sample lattice.cropped.png
An example of a lattice representing ASR hypotheses.

With cloud-based ASR, encrypted audio streams to the cloud in small snippets called “frames”. With on-device ASR, only the lattice is sent to the cloud, where a large and powerful neural language model reranks the hypotheses. The lattice can’t be sent until the customer has finished speaking, as words later in a sequence can dramatically change the overall probability of a hypothesis.

The model that determines when the customer has finished speaking is called an end-pointer. End-pointers offer a natural trade-off between accuracy and latency: an aggressive end-pointer will initiate speech processing earlier, but it might cut the speaker off prematurely, resulting in a poor customer experience.

On the device, we in fact run two end-pointers: One is a speculative end-pointer that we have tuned to be about 200 milliseconds faster than the final end-pointer, so we can initiate downstream processing — such as natural-language understanding (NLU) — ahead of the final end-pointed ASR result. In exchange for speed, however, we trade off a little accuracy.

The final end-pointer takes longer to make a decision but is more accurate. In cases in which the first end-pointer cuts speech off too early, the final end-pointer sends a revised lattice and the instruction to reset downstream processing. In the large majority of cases, however, the aggressive end-pointer is correct, which reduces user-perceived latency, since downstream tasks are initiated earlier.

Another aspect of ASR that had to move on-device is context awareness. When computing the probabilities in a lattice, the ASR model should, for instance, give added weight to otherwise uncommon names that happen to be in the customer’s address book or the names the customer has assigned to household devices.

AmazonScience_StaticGraphic
A diagram of the on-device ASR network, with a closeup of the biasing mechanism that allows the network to ingest dynamic content. (Based on figures in "Context-aware Transformer transducer for speech recognition")
Attention map.png
This attention map indicates that the trained network is attending to the correct entry in a list of Alexa-linked home appliances. (From "Context-aware Transformer transducer for speech recognition")

Context awareness can’t wait for the cloud because the lattice, though it encodes multiple hypotheses, doesn’t come close to encoding all possible hypotheses. When constructing the lattice, the ASR system has to prune a lot of low-probability hypotheses. If context awareness isn’t built into the on-device model, names of contacts or linked skills might end up getting pruned.

Initially, we use a so-called shallow-fusion model to add context and personalize content on-device. When the system is building the lattice, it boosts the probabilities of contextually relevant words such as contact or appliance names.

The probability boosts are heuristic, however — they’re not learned jointly with the core ASR model. To achieve even better accuracy on personalized and long-tail content, we have developed a multihead attention-based context-biasing mechanism that is jointly trained with the rest of the ASR subnetworks.

Model training

On-device ASR required us to build a new model from the ground up, an end-to-end recurrent neural network-transducer (RNN-T) model that directly maps the input speech signal to an output sequence of words. Using a single neural network results in a significantly reduced memory footprint. But we had to develop new techniques, both for inference and for training, to achieve the degree of accuracy and compression that would let this technology handle utterances on-device.

Previously on Amazon Science, we’ve discussed some of the techniques we used to increase the accuracy of small-footprint end-to-end ASR models. With teacher-student training, for instance, we teach a small, lean model to match the outputs of a more-powerful but slower model. We developed a training methodology that made it possible to do teacher-student training efficiently with a million hours of unannotated speech.

Stream-level context.png
During the training of a context-aware ASR model, a long-short-term-memory (LSTM) encoder encodes both unlabeled and labeled segments of the audio stream, so the model can use the entire input audio to improve ASR accuracy. (From "Improving RNN-T ASR accuracy using context audio")

To further boost the accuracy of on-device RNN-T ASR, we developed techniques that allow the neural network to learn and exploit audio context within a stream. For example, for a stream comprising two utterances, “Alexa” and “Play a song”, the audio context from the keyword segment (“Alexa”) helps the model focus on the foreground speech and speaker. Separately, we implemented a novel discriminative-loss and training algorithm that aims at directly minimizing the word error rate (WER) of RNN-T ASR.

On top of these innovations, however, we still had to develop some new compression techniques to get the RNN-T to run efficiently on-device. A neural network consists of simple processing nodes each of which is connected to several others. The connections between nodes have associated weights, which determine how much one node’s output contributes to the computation performed by the next node.

One way to shrink a neural network’s memory footprint is to quantize its weights — to divide the total range of weights into a small set of intervals and use a single value to represent all the weights in each interval. So, for instance, the weights 0.70, 0.76, and 0.79 might all get quantized to the single value 0.75. Specifying an interval requires fewer bits than specifying several different floating-point values.

If quantization is done after a network has been trained, performance can suffer. We developed a method of <i class="rte2-style-italic">quantization-aware</i> training that imposes a probability distribution on the network weights during training, so that they can be easily quantized with little effect on performance. Unlike previous quantization-aware training methods, which mostly take quantization into account in the forward pass, ours accounts for quantization in the backward direction, during weight updates, through network loss regularization. And it does that efficiently.

A way to make neural networks run more efficiently — also a vital concern on resource-constrained devices — is to reduce low weights to zero. Computations involving zero weights can be discarded, reducing the computational burden.

Sparsification.png
Over successive training epochs, sparsification gradually drops low weights in a weight matrix.

But again, doing that reduction after the network is trained can compromise performance. We developed a <i class="rte2-style-italic">sparsification</i> method that enables the gradual reduction of low-value weights during training, so the network learns a model amenable to weight pruning.

Neural networks are typically trained on multiple passes through the same set of training data, or epochs. During each epoch, we force the network weights to diverge more and more, so that at the end of the final epoch, a fixed number of weights — say, half — are effectively zero. They can be safely discarded.

AmazonScience_AmnetDemo_V1.gif
A demonstration of the branching encoder network.

To improve on-device efficiency, we also developed a branching encoder network that uses two different neural networks to convert speech inputs into numeric representations suitable for speech classification. One network is complex, one simple, and the ASR model decides on the fly whether it can get away with passing an input frame to the simple model, saving computational cost and time. We described this work in more detail in an earlier Amazon Science blog post.

Hardware-software codesign

Quantization and sparsification make no difference to performance if the underlying hardware can’t take advantage of them. Another key to getting ASR to run on-device was the design of Amazon’s AZ family of neural edge processors, which are optimized for our specific approach to compression.

For one thing, where a typical processor might represent data using 16 or 32 bits, for certain core operations, the AZ processors accelerate computation by using an 8-bit or even lower-bit representation, because that’s all we need to handle quantized values.

The weights of a neural network are typically represented using a matrix — a big grid of numbers. A matrix half of whose values are zeroes takes up as much space as a matrix that’s all nonzero.

On computer chips, transferring data tends to be much more time consuming than executing computations. So when we load our matrix into memory, we use a compression scheme that takes advantage of low-bit quantization and zero values. The circuitry for decoding the compressed representation is built into the chip.

In the neural processor’s memory, the matrix is reconstituted: the zeroes are filled back in. But the processor’s circuitry is designed to recognize zero values and discard computations involving them. So the time savings from sparsification are realized in the hardware itself.

Moving speech recognition on device entails a number of innovations in other areas, such as reduction in the bandwidth required for model updates and compression of NLU models, to ensure basic functionality on devices with intermittent Internet connectivity. And we’re also hard at work on multilingual on-device ASR models for dynamic language switching, or automatically recognizing which of two languages a customer is speaking and responding in kind.

The launch of on-device speech processing is a huge step in bringing the benefits of “processing on the edge” to our customers, and we will continue to invent on their behalf in this area.

Research areas

Related content

US, VA, Arlington
Are you fascinated by the power of Large Language Models (LLM) and Artificial Intelligence (AI) to transform the way we learn and interact with technology? Are you passionate about applying advanced machine learning (ML) techniques to solve complex challenges in the cloud learning space? If so, AWS Training & Certification (T&C) team has an exciting opportunity for you as an Applied Scientist. At AWS T&C, we strive to be leaders in not only how we learn about the latest AI/ML development and AWS services, but also how the same technologies transform the way we learn about them. As an Applied Scientist, you will join a talented and collaborative team that is dedicated to driving innovation and delivering exceptional experiences in our Skill Builder platform for both new learners and seasoned developers. You will be a part of a global team that is focused on transforming how people learn. The position will interact with global leaders and teams across the globe as well as different business and technical organizations. Join us at the AWS T&C Science Team and become a part of a global team that is redefining the future of cloud learning. With access to vast amounts of data, exciting new technology, and a diverse community of talented individuals, you will have the opportunity to make a meaningful impact on the ways how worldwide learners engage with our learning system and builders develop on our platform. Together, we will drive innovation, solve complex problems, and shape the future of future-generation cloud builders. Please visit https://skillbuilder.awsto learn more. Key job responsibilities - Apply your expertise in LLM to design, develop, and implement scalable machine learning solutions that address challenges in discovery and engagement for our international audiences. - Collaborate with cross-functional teams, including software engineers, data engineers, scientists, and product managers, to define project requirements, establish success metrics, and deliver high-quality solutions. - Conduct thorough data analysis to gain insights, identify patterns, and drive actionable recommendations that enhance operational performance and customer experiences across Skill Builder. - Continuously explore and evaluate state-of-the-art techniques and methodologies to improve the accuracy and efficiency of AI/ML systems. - Communicate complex technical concepts effectively to both technical and non-technical stakeholders, providing clear explanations and guidance on proposed solutions and their potential impact. About the team Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, MA, N.reading
Amazon Industrial Robotics is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics dexterous hands that: - Enable unprecedented generalization across diverse tasks - Are compliant and durable - Can span tasks from power grasps to fine dexterity and nonprehensile manipulation - Can navigate the uncertainty of the environment - Leverage mechanical intelligence, multi-modal sensor feedback and advanced control techniques. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities - Design and implement robust sensing for dexterous manipulation, including but not limited to: Tactile sensing, Position sensing, Force sensing, Non-contact sensing - Prototype the various identified sensing strategies, considering the constraints of the rest of the hand design - Build and test full hand sensing prototypes to validate the performance of the solution - Develop testing and validation strategies, supporting fast integration into the rest of the robot - Partner with cross-functional teams to iterate on concepts and prototypes - Work with Amazon's robotics engineering and operations customers to deeply understand their requirements and develop tailored solutions - Document the designs, performance, and validation of the final system
IL, Tel Aviv
Come build the future of entertainment with us. Are you interested in helping shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at any time and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on We are seeking an exceptional Applied Scientist to join our Prime Video Sports personalization team in Israel. Our team is dedicated to developing state-of-the-art science to personalize the customer experience and help customers seamlessly find any live event in our selection. You will have the opportunity to work on innovative, large-scale projects that push the boundaries of what's possible in sports content delivery and engagement. Your expertise will be crucial in tackling complex challenges such as information retrieval, sequential modeling, realtime model optimizations, utilizing Large Language Models (LLMs), and building state-of-the-art complex recommender systems. Key job responsibilities We are looking for an Applied Scientist with domain expertise in Personalization, Information Retrieval, and Recommender Systems, or general ML to develop new algorithms and end-to-end solutions. As part of our team of applied scientists and software development engineers, you will be responsible for researching, designing, developing, and deploying algorithms into production pipelines. Your role will involve working with cutting-edge technologies in recommender systems and search. You'll also tackle unique challenges like temporal information retrieval to improve real-time sports content recommendations. As a technologist, you will drive the publication of original work in top-tier conferences in Machine Learning and Recommender Systems. We expect you to thrive in ambiguous situations, demonstrating outstanding analytical abilities and comfort in collaborating with cross-functional teams and systems. The ideal candidate is a self-starter with the ability to learn and adapt quickly in our fast-paced environment. About the team We are the Prime Video Sports team. In September 2018 Prime Video launched its first full-scale live streaming experience to world-wide Prime customers with NFL Thursday Night Football. That was just the start. Now Amazon has exclusive broadcasting rights to major leagues like NFL Thursday Night Football, Tennis majors like Roland-Garros and English Premier League to list a few and are broadcasting live events across 30+ sports world-wide. Prime Video is expanding not just the breadth of live content that it offers, but the depth of the experience. This is a transformative opportunity, the chance to be at the vanguard of a program that will revolutionize Prime Video, and the live streaming experience of customers everywhere.
US, WA, Seattle
Within Amazon’s Corporate Financial Planning & Analysis team (FP&A), we enjoy a unique vantage point into everything happening within Amazon. This is exciting opportunity for scientist to join our Financial Transformation team, where you will get to harness the power of statistical and machine learning models to revolutionize finance forecasting that spans entire company and business units. As a key player in this innovative group, you'll be at the forefront of applying state-of-the-art scientific approaches and emerging technologies to solve complex financial challenges. Your deep domain expertise will be instrumental in identifying and addressing customer needs, often venturing into uncharted territories where textbook solutions don't exist. You'll have the chance to author Finance AI articles, showcasing your novel work to both internal and external audiences. Key job responsibilities Your role will involve developing production-ready science models/components that directly impact large-scale systems and services, making critical decisions on implementation complexity and technology adoption. You'll be a driving force in MLOps, optimizing compute and inference usage and enhancing system performance. Beyond technical prowess, you'll contribute to financial strategic planning, mentor team members, and represent our tech. organization in the broader scientific community. This role offers a perfect blend of hands-on development, strategic thinking, and thought leadership in the exciting intersection of finance and advanced analytics. Ready to shape the future of financial forecasting? Join us and let's transform the industry together!
CA, QC, Montreal
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, scene understanding, sim2real transfer, multi-modal foundation models, and multi-task learning, designing novel algorithms that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Drive independent research initiatives in robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Lead technical projects from conceptualization through deployment, ensuring robust performance in production environments - Collaborate with platform teams to optimize and scale models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures, leveraging our extensive compute infrastructure to train and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through ground breaking foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
CA, QC, Montreal
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, scene understanding, sim2real transfer, multi-modal foundation models, and multi-task learning, designing novel algorithms that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Drive independent research initiatives in robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Lead technical projects from conceptualization through deployment, ensuring robust performance in production environments - Collaborate with platform teams to optimize and scale models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures, leveraging our extensive compute infrastructure to train and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through ground breaking foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is transforming advertising through generative AI technologies. We help millions of customers discover products and engage with brands across Amazon.com and beyond. Our team combines human creativity with artificial intelligence to reinvent the entire advertising lifecycle—from ad creation and optimization to performance analysis and customer insights. We develop responsible AI technologies that balance advertiser needs, enhance shopping experiences, and strengthen the marketplace. Our team values innovation and tackles complex challenges that push the boundaries of what's possible with AI. Join us in shaping the future of advertising. Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, CA, Santa Clara
The AWS Neuron Science Team is looking for talented scientists to enhance our software stack, accelerating customer adoption of Trainium and Inferentia accelerators. In this role, you will work directly with external and internal customers to identify key adoption barriers and optimization opportunities. You'll collaborate closely with our engineering teams to implement innovative solutions and engage with academic and research communities to advance state-of-the-art ML systems. As part of a strategic growth area for AWS, you'll work alongside distinguished engineers and scientists in an exciting and impactful environment. We actively work on these areas: - AI for Systems: Developing and applying ML/RL approaches for kernel/code generation and optimization - Machine Learning Compiler: Creating advanced compiler techniques for ML workloads - System Robustness: Building tools for accuracy and reliability validation - Efficient Kernel Development: Designing high-performance kernels optimized for our ML accelerator architectures A day in the life AWS Utility Computing (UC) provides product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Additionally, this role may involve exposure to and experience with Amazon's growing suite of generative AI services and other cloud computing offerings across the AWS portfolio. About the team AWS Neuron is the software of Trainium and Inferentia, the AWS Machine Learning chips. Inferentia delivers best-in-class ML inference performance at the lowest cost in the cloud to our AWS customers. Trainium is designed to deliver the best-in-class ML training performance at the lowest training cost in the cloud, and it’s all being enabled by AWS Neuron. Neuron is a Software that include ML compiler and native integration into popular ML frameworks. Our products are being used at scale with external customers like Anthropic and Databricks as well as internal customers like Alexa, Amazon Bedrocks, Amazon Robotics, Amazon Ads, Amazon Rekognition and many more. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a highly skilled and experienced Applied Scientist, to support the development and implementation of state-of-the-art algorithms and models for supervised fine-tuning and reinforcement learning through human feedback and and complex reasoning; with a focus across text, image, and video modalities. As an Applied Scientist, you will play a critical role in supporting the development of Generative AI (Gen AI) technologies that can handle Amazon-scale use cases and have a significant impact on our customers' experiences. Key job responsibilities - Collaborate with cross-functional teams of engineers, product managers, and scientists to identify and solve complex problems in Gen AI - Design and execute experiments to evaluate the performance of different algorithms and models, and iterate quickly to improve results - Think big about the arc of development of Gen AI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems - Communicate results and insights to both technical and non-technical audiences, including through presentations and written reports
US, WA, Seattle
Application deadline: Applications will be accepted on an ongoing basis Amazon Ads is re-imagining advertising through cutting-edge generative artificial intelligence (AI) technologies. We combine human creativity with AI to transform every aspect of the advertising life cycle—from ad creation and optimization to performance analysis and customer insights. Our solutions help advertisers grow their brands while enabling millions of customers to discover and purchase products through delightful experiences. We deliver billions of ad impressions and millions of clicks daily, breaking fresh ground in product and technical innovations. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Why you’ll love this role: This role offers unprecedented breadth in ML applications and access to extensive computational resources and rich datasets that will enable you to build truly innovative solutions. You'll work on projects that span the full advertising life cycle, from sophisticated ranking algorithms and real-time bidding systems to creative optimization and measurement solutions. You'll work alongside talented engineers, scientists, and product leaders in a culture that encourages innovation, experimentation, and bias for action, and you’ll directly influence business strategy through your scientific expertise. What makes this role unique is the combination of scientific rigor with real-world impact. You’ll re-imagine advertising through the lens of advanced ML while solving problems that balance the needs of advertisers, customers, and Amazon's business objectives. Your impact and career growth: Amazon Ads is investing heavily in AI and ML capabilities, creating opportunities for scientists to innovate and make their marks. Your work will directly impact millions. Whether you see yourself growing as an individual contributor or moving into people management, there are clear paths for career progression. This role combines scientific leadership, organizational ability, technical strength, and business understanding. You'll have opportunities to lead technical initiatives, mentor other scientists, and collaborate with senior leadership to shape the future of advertising technology. Most importantly, you'll be part of a community that values scientific excellence and encourages you to push the boundaries of what's possible with AI. Watch two Applied Scientists at Amazon Ads talk about their work: https://www.youtube.com/watch?v=vvHsURsIPEA Learn more about Amazon Ads: https://advertising.amazon.com/ Key job responsibilities As a Senior Applied Scientist in Amazon Ads, you will: - Research and implement cutting-edge ML approaches, including applications of generative AI and large language models - Develop and deploy innovative ML solutions spanning multiple disciplines – from ranking and personalization to natural language processing, computer vision, recommender systems, and large language models - Drive end-to-end projects that tackle ambiguous problems at massive scale, often working with petabytes of data - Build and optimize models that balance multiple stakeholder needs - helping customers discover relevant products while enabling advertisers to achieve their goals efficiently - Build ML models, perform proof-of-concept, experiment, optimize, and deploy your models into production, working closely with cross-functional teams including engineers, product managers, and other scientists - Design and run A/B experiments to validate hypotheses, gather insights from large-scale data analysis, and measure business impact - Develop scalable, efficient processes for model development, validation, and deployment that optimize traffic monetization while maintaining customer experience