Optimizing neural networks for special-purpose hardware

Curating the neural-architecture search space and taking advantage of human intuition reduces latency on real-world applications by up to 55%.

As neural networks grow in size, deploying them on-device increasingly requires special-purpose hardware that parallelizes common operations. But for maximum efficiency, it’s not enough to optimize the hardware for the networks; the networks should be optimized for the hardware, too.

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The first step in training a neural network to solve a problem is usually the selection of an architecture: a specification of the number of computational nodes in the network and the connections between them. Architectural decisions are generally based on historical precedent, intuition, and plenty of trial and error.

The standard way to optimize a neural network is through neural-architecture search (NAS), where the goal is to minimize both the size of the network and the number of floating-point operations (FLOPS) it performs. But this approach doesn’t work with neural chips, which can often execute easily parallelized but higher-FLOPS tasks more rapidly than they can harder-to-parallelize but lower-FLOPS tasks.

Minimizing latency is a more complicated optimization objective than minimizing FLOPS, so in the Amazon Devices Hardware group, we’ve developed a number of strategies for adapting NAS to the problem of optimizing network architectures for Amazon’s new Neural Engine family of accelerators. Those strategies involve curating the architecture search space to, for instance, reduce the chances of getting stuck in local minima. We’ve also found that combining a little human intuition with the results of NAS for particular tasks can help us generalize to new tasks more reliably and efficiently.

In experiments involving several different machine learning tasks, we’ve found that our NAS strategies can reduce latencies by as much as 55%.

Varieties of neural-architecture search

NAS needs three things: a definition of the search space, which specifies the building blocks available to construct a network; a cost model, which is a function of the network's accuracy, latency, and memory; and an optimization algorithm. We use a performance estimator to measure latency and memory footprint, but to measure accuracy, we must train the network. This is a major bottleneck, as training a single network can take days. Sampling thousands of architectures would take thousands of GPU days, which is clearly neither practical nor environmentally sustainable.

There are three categories of NAS algorithm, which require networks to be trained different numbers of times: multishot, single-shot, and zero-shot.

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Multishot methods sample a cohort of architectures in each iteration. Each network is trained and evaluated for accuracy and performance, and the next set of architectures is sampled based on their cost. Evolutionary or reinforcement-learning-based algorithms are generally used for multishot methods.

Single-shot methods start with a large network called the supernet, which has multiple possible subgraphs. During training, the subgraphs start converging to a single, small network. Single-shot methods are designed to be trained only once, but their training takes much longer than that of a single network in multishot methods.

Zero-shot methods works like multishot methods, with the key difference that the network is never trained. As a proxy for accuracy, we use the network’s trainability score, which is computed using the network's topology, nonlinearity, and operations. Zero-shot methods are the fastest to converge, because calculating the score is computationally very cheap. The downside is that the trainability may not correlate well with model accuracy.

Search space curation

The NAS cost function can be visualized as a landscape, with each point representing a potential architecture. A cost function based on FLOPS changes monotonically with factors such as sizes or channels: that is, if you find a direction across the terrain in which the cost is going down, you can be sure that continuing in that direction will not cause the cost to go up.

However, the inclusion of accelerator-aware constraints disrupts the function by introducing more asymptotes, or points at which the cost switches from going down to going up. This results in a more complex and rocky landscape.

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To address this issue, we reduced the number of options in the search space. We were exploring convolutional architectures, meaning that the inputs are decomposed into several different components, each of which has its own channel through the network. The data in each channel, in turn, is filtered in several different ways; each filter involves a different data convolution.

Previously, we would have explored the number of channels — known as the channel size — at increments of one; instead, we considered only a handful of channel sizes. We limited the options for channel sizes to certain values that were favorable for the parallelism factor of the Neural Engine. The parallelism factor is a count of operations, such as dot product, that can be performed in parallel. In some cases, we even added "depth multiplier" ratio that could be used to scale the number of channels across the entire model to the search space.

These improvements can be visualized as taking fewer, larger steps across a smoother terrain, rather than trying to navigate the rocky landscape that resulted from the inclusion of accelerator-aware performance in the cost function. During the optimization process, they resulted in a faster convergence rate because of the reduced number of options and in improved stability and reliability thanks to the monotonic nature of the curated search space.

NAS - 3x1.png
Illustration of how the cost landscape (green) changes from smooth (left) to rocky (center and right) when a cost function based on Neural Engine performance replaces one based on FLOPS. Curation (right) reduces the discrete search space (black dots) and ensures that points are far apart. The trajectory of a search algorithm (blue arrows) shows how curation (right) ensures that with each step in a search, the cost is monotonically decreasing.

One key detail in our implementation is the performance estimator. Instead of deploying an architecture on real hardware or an emulator to obtain performance metrics, we estimated them using a machine learning regression model trained on measurements of different operators or subgraphs.

At inference time, the estimator would decompose the queried architecture into subgraphs and use the regression model to estimate the performance of each. Then it would accumulate these estimates to give the model-level performance. This regressor-based design simplified our NAS framework, as it no longer required compilation, inference, or hardware. This technique enables us to test accelerators in the design phase, before we’ve developed custom compilers and hardware emulators for them.

Productizing NAS with expert-in-the-loop

Curating the search space improves convergence rate, stability, and reliability, but transferability to new use cases is not straightforward. NAS results for a detector model, for instance, may not be easy to transfer to a classification model. On the other hand, running NAS from scratch for each new dataset may not be feasible, due to time constraints. In these situations, we found that combining NAS results and human expertise was the fastest approach.

Channel reduction step.png
The initial channel reduction step (1x1 conv.) in the inverted-bottleneck (IBN) block at left is fused with the channel expansion step (KxK depth. conv.) in the fused IBN at right. This proved to be a common subgraph modification across datasets.

When we performed NAS on different datasets, we saw common patterns, such as the fusion of convolution layers with previous convolution layers, reducing the number of channels and, aligning them with the hardware parallelism factor.

In particular, fusing convolution layers in inverted bottleneck (IBN) blocks contributed most to boosting efficiency. With just these modifications, we observed latency reductions of up to 50%, whereas a fully converged NAS model would yield a slightly better 53% reduction.

In situations where running NAS from scratch is not feasible, a human expert can rely on mathematical intuition and observations of the results of NAS on similar datasets to build the required model architecture.

Results and product impact

We applied this technique to multiple products in the Amazon Devices portfolio, ranging from Echo Show and Blink home security products to the latest Astro, the in-home consumer robot.

1. Reduced detection latency by half on Echo Show

Echo Show runs a model to detect human presence and locate the detected person in a room. The original model used IBN blocks. We used accelerator-aware NAS to reduce the latency of this model by 53%.

Human-presence detection.png
Schematic representation of human-presence detection.

We performed a search for depth multipliers — that is, layers that multiply the number of channels — and for opportunities to replace IBN blocks with fused-IBN blocks. The requirement was to maintain the same mean average precision (mAP) of the original model while improving the latency. Our V3 model improved the latency by more than 53% (i.e. 2.2x faster) while keeping the mAP scores same as baseline.

Latency results for the original model and three models found through NAS.

Fused-IBN search

Depth multiplier search

Latency reduction (%)

Baseline

No

No

Baseline

V1

No

Yes

14%

V2

Yes

No

35%

V3

Yes

Yes

53%

After performing NAS, we found that not every IBN fusion improves latency and accuracy. The later layers are larger, and replacing them with fused layers hurt performance. For the layers where fusion was selected, the FLOPs, as expected, increased, but the latency did not.

2. Model fitting within the tight memory budget of the Blink Floodlight Camera

Blink cameras use a classification model for security assistance. Our goal was to fit the model parameters and peak activation memory within a tight memory budget. In this case, we combined NAS techniques with an expert-in-the-loop to provide fine-tuning. The NAS result on the classification dataset provided intuition on what operator/subgraph changes could extract benefits from the accelerator design.

Classification.png
Schematic representation of the classification model output.

The expert recommendations were to replace the depth-wise convolutions with standard convolutions and reduce the channels by making them even across the model, preferably by a multiple of the parallelism factor. With these changes, model developers were able to reduce both the model size and the intermediate memory usage by 47% and fit the model within the required budget.

3. Fast semantic segmentation for robotics

In the context of robotics, semantic segmentation is used to understand the objects and scenes the robot is interacting with. For example, it can enable the robot to identify chairs, tables, or other objects in the environment, allowing it to navigate and interact with its surroundings more effectively. Our goal for this model was to reduce latency by half. Our starting point was a semantic-segmentation model that was optimized to run on a CPU.

Semantic segmentation.png
Left: original image of a room at night; center: semantic-segmentation image; right: semantic segmentation overlaid on original image.

For this model, we searched for different channel sizes, fusion, and also output and input dimensions. We used the multishot method with the evolutionary search algorithm. NAS gave us multiple candidates with different performances. The best candidate was able to reduce the latency by half.

Latency improvement for different architectures found through NAS.

Latency reduction (%)

Original

Baseline

Model A

27%

Model B

37%

Model C

38%

Model D

41%

Model E

51%

4. User privacy with on-device inference

Amazon's Neural Engine supports large-model inference on-device, so we can process microphone and video feeds without sending data to the cloud. For example, the Amazon Neural Engine has enabled Alexa to perform automatic speech recognition on-device. On-device processing also provides a better user experience because the inference pipeline is not affected by intermittent connection issues. In our NAS work, we discovered that even larger, more accurate models can now fit on-device with no hit on latency.

Making edge AI sustainable

We mentioned earlier that multishot NAS with full training can take up to 2,000 GPU-days. However, with some of the techniques described in this blog, we were able to create efficient architectures in a substantially shorter amount of time, making NAS much more scalable and sustainable. But our sustainability efforts don't end there.

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Because of its parallelism and mixed-precision features, the Neural Engine is more power efficient than a generic CPU. For a million average users, the difference is on order of millions of kilowatt-hours per year, equivalent to 200 gasoline-powered passenger vehicles per year or the energy consumption of a hundred average US households.

When we optimize models through NAS, we increase the device's capability to run more neural-network models simultaneously. This allows us to use smaller application processors and, in some cases, fewer of them. By reducing the hardware footprint in this way, we are further reducing the carbon footprint of our devices.

Future work

We have identified that curation requires an expert who understands the hardware design well. This may not scale to future generations of more complex hardware. We have also identified that in situations where time is tight, having an expert in the loop is still faster than running NAS from scratch. Because of this, we are continuing to investigate how NAS algorithms with accelerator awareness can handle large search spaces. We are also working on improving the search algorithm’s efficiency and effectiveness by exploring how the three categories of algorithms can be combined. We also plan to explore model optimization by introducing sparsity through pruning and clustering. Stay tuned!

Acknowledgements: Manasa Manohara, Lingchuan Meng, Rahul Bakshi, Varada Gopalakrishnan, Lindo St. Angel

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The Amazon Web Services (AWS) Center for Quantum Computing (CQC) is a multi-disciplinary team of theoretical and experimental physicists, materials scientists, and hardware and software engineers on a mission to develop a fault-tolerant quantum computer. Throughout your internship journey, you'll have access to unparalleled resources, including state-of-the-art computing infrastructure, cutting-edge research papers, and mentorship from industry luminaries. This immersive experience will not only sharpen your technical skills but also cultivate your ability to think critically, communicate effectively, and thrive in a fast-paced, innovative environment where bold ideas are celebrated. Join us at the forefront of applied science, where your contributions will shape the future of Quantum Computing and propel humanity forward. Seize this extraordinary opportunity to learn, grow, and leave an indelible mark on the world of technology. Amazon has positions available for Quantum Research Science and Applied Science Internships in Santa Clara, CA and Pasadena, CA. We are particularly interested in candidates with expertise in any of the following areas: superconducting qubits, cavity/circuit QED, quantum optics, open quantum systems, superconductivity, electromagnetic simulations of superconducting circuits, microwave engineering, benchmarking, quantum error correction, fabrication, etc. Key job responsibilities In this role, you will work alongside global experts to develop and implement novel, scalable solutions that advance the state-of-the-art in the areas of quantum computing. You will tackle challenging, groundbreaking research problems, work with leading edge technology, focus on highly targeted customer use-cases, and launch products that solve problems for Amazon customers. The ideal candidate should possess the ability to work collaboratively with diverse groups and cross-functional teams to solve complex business problems. A successful candidate will be a self-starter, comfortable with ambiguity, with strong attention to detail and the ability to thrive in a fast-paced, ever-changing environment. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Hybrid Work We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model near one of our U.S. Amazon offices.
IN, TN, Chennai
We are seeking a Senior Applied Scientist to join the Alexa Availability team within Alexa Excellence. This role leads the research and development of machine learning and statistical models that power Alexa's reliability at massive scale — serving hundreds of millions of customers globally. The ideal candidate will tackle complex, ambiguous problems spanning time series multivariate modeling, statistical anomaly detection, LLM-based operational intelligence, and adaptive threshold systems. They will design production-grade ML solutions, establish rigorous evaluation frameworks, and ensure AI systems are grounded, reliable, and free from systematic bias — leveraging techniques such as RAG, confidence scoring, knowledge graph integration, and counterfactual testing. This scientist will partner with engineers, product managers, and operations leaders to translate scientific innovation into production systems that directly impact Alexa's availability worldwide. They will drive the scientific agenda for the team, mentor fellow scientists, and influence the broader Alexa Excellence organization through technical leadership and cross-team collaboration. Key Focus Areas: Anomaly detection and predictive failure modeling Cross-service correlation and LLM-driven operational intelligence Production ML at the intersection of large-scale distributed systems and applied science Model reliability, hallucination mitigation, and grounding for operational AI Key job responsibilities As a Senior Applied Scientist on the Alexa Availability team, you will lead the research and development of machine learning and statistical models that power Alexa's reliability at scale. You will work on some of the most complex and ambiguous problems in the space — from time series multivariate modeling and statistical anomaly detection to LLM-based operational intelligence and adaptive threshold systems. A day in the life You will design and implement production-grade ML solutions, establish rigorous model evaluation frameworks, and ensure our LLM-powered systems are grounded, reliable, and free from systematic bias. You will apply techniques such as Retrieval-Augmented Generation (RAG), confidence scoring, knowledge graph integration, and counterfactual testing to ensure our AI systems make trustworthy operational decisions at scale. You will partner closely with software engineers, product managers, and operations leaders to translate scientific innovation into production systems that directly impact Alexa's availability for customers worldwide. You will drive the scientific agenda for your team, mentor fellow scientists, and influence the broader Alexa Excellence organization through your technical leadership and cross-team collaboration. About the team The Alexa Excellence team is at the heart of delivering a world-class Alexa experience to hundreds of millions of customers globally. Within Alexa Excellence, the Alexa Availability team is responsible for ensuring Alexa is always on, always responsive, and always reliable. We own the systems, signals, and science that detect, diagnose, and drive resolution of availability issues at scale — before customers ever notice. We are building the next generation of intelligent availability solutions powered by machine learning, large language models, and advanced statistical modeling. Our work spans anomaly detection, predictive failure modeling, cross-service correlation, and LLM-driven operational intelligence — all operating at the scale and reliability bar that Alexa demands. We operate at the intersection of large-scale distributed systems, applied machine learning, and operational excellence, and we are looking for scientists who can bring both deep technical rigor and a bias for production impact.
US, WA, Seattle
Amazon Ads is building Ads Agent, an AI-powered agent that understands advertiser intent, reasons over campaign strategy, and executes across the full Amazon Ads portfolio. If you want to work at the frontier of agentic AI and large language models while directly impacting a multi-billion dollar business, this is your team. We are seeking an experienced Applied Scientist passionate about building intelligent agents that reason, plan, and act across complex advertising workflows. Ads Agent is an AI agent that simplifies how advertisers plan, launch, and optimize campaigns. Powered by AI, Ads Agent works alongside advertisers to automate time-consuming tasks, like identifying targeting segments, adjusting pacing across hundreds of campaigns, and generating SQL queries for advanced analytics. It also provides data-driven recommendations and simplifies analysis—all while providing transparency and control. With a broad mandate to experiment and innovate, we need applied scientists to define and build the future of advertising. Key job responsibilities - Design, build, and evaluate agentic systems that plan multi-step workflows, invoke tools, and take autonomous actions across Amazon Ads products on behalf of advertisers. - Define evaluation frameworks and benchmarks for agent reliability, correctness, safety, and advertiser satisfaction. - Analyze agent behavior through deep data analysis and rigorous A/B experimentation to identify failure modes, measure effectiveness, and derive business insights. - Partner with engineers, product managers, and UX designers to ship end-to-end agent experiences that are scalable, efficient, and reliable at Amazon scale. About the team We are a small, fast-moving team building a unified AI-native interface to all of Amazon Advertising. We sit at the intersection of large language models, agentic AI, and one of the world's most complex advertising ecosystems. If you want to shape how millions of advertisers interact with Amazon Ads, come build with us.