Optimizing neural networks for special-purpose hardware

Curating the neural-architecture search space and taking advantage of human intuition reduces latency on real-world applications by up to 55%.

As neural networks grow in size, deploying them on-device increasingly requires special-purpose hardware that parallelizes common operations. But for maximum efficiency, it’s not enough to optimize the hardware for the networks; the networks should be optimized for the hardware, too.

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The first step in training a neural network to solve a problem is usually the selection of an architecture: a specification of the number of computational nodes in the network and the connections between them. Architectural decisions are generally based on historical precedent, intuition, and plenty of trial and error.

The standard way to optimize a neural network is through neural-architecture search (NAS), where the goal is to minimize both the size of the network and the number of floating-point operations (FLOPS) it performs. But this approach doesn’t work with neural chips, which can often execute easily parallelized but higher-FLOPS tasks more rapidly than they can harder-to-parallelize but lower-FLOPS tasks.

Minimizing latency is a more complicated optimization objective than minimizing FLOPS, so in the Amazon Devices Hardware group, we’ve developed a number of strategies for adapting NAS to the problem of optimizing network architectures for Amazon’s new Neural Engine family of accelerators. Those strategies involve curating the architecture search space to, for instance, reduce the chances of getting stuck in local minima. We’ve also found that combining a little human intuition with the results of NAS for particular tasks can help us generalize to new tasks more reliably and efficiently.

In experiments involving several different machine learning tasks, we’ve found that our NAS strategies can reduce latencies by as much as 55%.

Varieties of neural-architecture search

NAS needs three things: a definition of the search space, which specifies the building blocks available to construct a network; a cost model, which is a function of the network's accuracy, latency, and memory; and an optimization algorithm. We use a performance estimator to measure latency and memory footprint, but to measure accuracy, we must train the network. This is a major bottleneck, as training a single network can take days. Sampling thousands of architectures would take thousands of GPU days, which is clearly neither practical nor environmentally sustainable.

There are three categories of NAS algorithm, which require networks to be trained different numbers of times: multishot, single-shot, and zero-shot.

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Multishot methods sample a cohort of architectures in each iteration. Each network is trained and evaluated for accuracy and performance, and the next set of architectures is sampled based on their cost. Evolutionary or reinforcement-learning-based algorithms are generally used for multishot methods.

Single-shot methods start with a large network called the supernet, which has multiple possible subgraphs. During training, the subgraphs start converging to a single, small network. Single-shot methods are designed to be trained only once, but their training takes much longer than that of a single network in multishot methods.

Zero-shot methods works like multishot methods, with the key difference that the network is never trained. As a proxy for accuracy, we use the network’s trainability score, which is computed using the network's topology, nonlinearity, and operations. Zero-shot methods are the fastest to converge, because calculating the score is computationally very cheap. The downside is that the trainability may not correlate well with model accuracy.

Search space curation

The NAS cost function can be visualized as a landscape, with each point representing a potential architecture. A cost function based on FLOPS changes monotonically with factors such as sizes or channels: that is, if you find a direction across the terrain in which the cost is going down, you can be sure that continuing in that direction will not cause the cost to go up.

However, the inclusion of accelerator-aware constraints disrupts the function by introducing more asymptotes, or points at which the cost switches from going down to going up. This results in a more complex and rocky landscape.

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To address this issue, we reduced the number of options in the search space. We were exploring convolutional architectures, meaning that the inputs are decomposed into several different components, each of which has its own channel through the network. The data in each channel, in turn, is filtered in several different ways; each filter involves a different data convolution.

Previously, we would have explored the number of channels — known as the channel size — at increments of one; instead, we considered only a handful of channel sizes. We limited the options for channel sizes to certain values that were favorable for the parallelism factor of the Neural Engine. The parallelism factor is a count of operations, such as dot product, that can be performed in parallel. In some cases, we even added "depth multiplier" ratio that could be used to scale the number of channels across the entire model to the search space.

These improvements can be visualized as taking fewer, larger steps across a smoother terrain, rather than trying to navigate the rocky landscape that resulted from the inclusion of accelerator-aware performance in the cost function. During the optimization process, they resulted in a faster convergence rate because of the reduced number of options and in improved stability and reliability thanks to the monotonic nature of the curated search space.

NAS - 3x1.png
Illustration of how the cost landscape (green) changes from smooth (left) to rocky (center and right) when a cost function based on Neural Engine performance replaces one based on FLOPS. Curation (right) reduces the discrete search space (black dots) and ensures that points are far apart. The trajectory of a search algorithm (blue arrows) shows how curation (right) ensures that with each step in a search, the cost is monotonically decreasing.

One key detail in our implementation is the performance estimator. Instead of deploying an architecture on real hardware or an emulator to obtain performance metrics, we estimated them using a machine learning regression model trained on measurements of different operators or subgraphs.

At inference time, the estimator would decompose the queried architecture into subgraphs and use the regression model to estimate the performance of each. Then it would accumulate these estimates to give the model-level performance. This regressor-based design simplified our NAS framework, as it no longer required compilation, inference, or hardware. This technique enables us to test accelerators in the design phase, before we’ve developed custom compilers and hardware emulators for them.

Productizing NAS with expert-in-the-loop

Curating the search space improves convergence rate, stability, and reliability, but transferability to new use cases is not straightforward. NAS results for a detector model, for instance, may not be easy to transfer to a classification model. On the other hand, running NAS from scratch for each new dataset may not be feasible, due to time constraints. In these situations, we found that combining NAS results and human expertise was the fastest approach.

Channel reduction step.png
The initial channel reduction step (1x1 conv.) in the inverted-bottleneck (IBN) block at left is fused with the channel expansion step (KxK depth. conv.) in the fused IBN at right. This proved to be a common subgraph modification across datasets.

When we performed NAS on different datasets, we saw common patterns, such as the fusion of convolution layers with previous convolution layers, reducing the number of channels and, aligning them with the hardware parallelism factor.

In particular, fusing convolution layers in inverted bottleneck (IBN) blocks contributed most to boosting efficiency. With just these modifications, we observed latency reductions of up to 50%, whereas a fully converged NAS model would yield a slightly better 53% reduction.

In situations where running NAS from scratch is not feasible, a human expert can rely on mathematical intuition and observations of the results of NAS on similar datasets to build the required model architecture.

Results and product impact

We applied this technique to multiple products in the Amazon Devices portfolio, ranging from Echo Show and Blink home security products to the latest Astro, the in-home consumer robot.

1. Reduced detection latency by half on Echo Show

Echo Show runs a model to detect human presence and locate the detected person in a room. The original model used IBN blocks. We used accelerator-aware NAS to reduce the latency of this model by 53%.

Human-presence detection.png
Schematic representation of human-presence detection.

We performed a search for depth multipliers — that is, layers that multiply the number of channels — and for opportunities to replace IBN blocks with fused-IBN blocks. The requirement was to maintain the same mean average precision (mAP) of the original model while improving the latency. Our V3 model improved the latency by more than 53% (i.e. 2.2x faster) while keeping the mAP scores same as baseline.

Latency results for the original model and three models found through NAS.

Fused-IBN search

Depth multiplier search

Latency reduction (%)

Baseline

No

No

Baseline

V1

No

Yes

14%

V2

Yes

No

35%

V3

Yes

Yes

53%

After performing NAS, we found that not every IBN fusion improves latency and accuracy. The later layers are larger, and replacing them with fused layers hurt performance. For the layers where fusion was selected, the FLOPs, as expected, increased, but the latency did not.

2. Model fitting within the tight memory budget of the Blink Floodlight Camera

Blink cameras use a classification model for security assistance. Our goal was to fit the model parameters and peak activation memory within a tight memory budget. In this case, we combined NAS techniques with an expert-in-the-loop to provide fine-tuning. The NAS result on the classification dataset provided intuition on what operator/subgraph changes could extract benefits from the accelerator design.

Classification.png
Schematic representation of the classification model output.

The expert recommendations were to replace the depth-wise convolutions with standard convolutions and reduce the channels by making them even across the model, preferably by a multiple of the parallelism factor. With these changes, model developers were able to reduce both the model size and the intermediate memory usage by 47% and fit the model within the required budget.

3. Fast semantic segmentation for robotics

In the context of robotics, semantic segmentation is used to understand the objects and scenes the robot is interacting with. For example, it can enable the robot to identify chairs, tables, or other objects in the environment, allowing it to navigate and interact with its surroundings more effectively. Our goal for this model was to reduce latency by half. Our starting point was a semantic-segmentation model that was optimized to run on a CPU.

Semantic segmentation.png
Left: original image of a room at night; center: semantic-segmentation image; right: semantic segmentation overlaid on original image.

For this model, we searched for different channel sizes, fusion, and also output and input dimensions. We used the multishot method with the evolutionary search algorithm. NAS gave us multiple candidates with different performances. The best candidate was able to reduce the latency by half.

Latency improvement for different architectures found through NAS.

Latency reduction (%)

Original

Baseline

Model A

27%

Model B

37%

Model C

38%

Model D

41%

Model E

51%

4. User privacy with on-device inference

Amazon's Neural Engine supports large-model inference on-device, so we can process microphone and video feeds without sending data to the cloud. For example, the Amazon Neural Engine has enabled Alexa to perform automatic speech recognition on-device. On-device processing also provides a better user experience because the inference pipeline is not affected by intermittent connection issues. In our NAS work, we discovered that even larger, more accurate models can now fit on-device with no hit on latency.

Making edge AI sustainable

We mentioned earlier that multishot NAS with full training can take up to 2,000 GPU-days. However, with some of the techniques described in this blog, we were able to create efficient architectures in a substantially shorter amount of time, making NAS much more scalable and sustainable. But our sustainability efforts don't end there.

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Because of its parallelism and mixed-precision features, the Neural Engine is more power efficient than a generic CPU. For a million average users, the difference is on order of millions of kilowatt-hours per year, equivalent to 200 gasoline-powered passenger vehicles per year or the energy consumption of a hundred average US households.

When we optimize models through NAS, we increase the device's capability to run more neural-network models simultaneously. This allows us to use smaller application processors and, in some cases, fewer of them. By reducing the hardware footprint in this way, we are further reducing the carbon footprint of our devices.

Future work

We have identified that curation requires an expert who understands the hardware design well. This may not scale to future generations of more complex hardware. We have also identified that in situations where time is tight, having an expert in the loop is still faster than running NAS from scratch. Because of this, we are continuing to investigate how NAS algorithms with accelerator awareness can handle large search spaces. We are also working on improving the search algorithm’s efficiency and effectiveness by exploring how the three categories of algorithms can be combined. We also plan to explore model optimization by introducing sparsity through pruning and clustering. Stay tuned!

Acknowledgements: Manasa Manohara, Lingchuan Meng, Rahul Bakshi, Varada Gopalakrishnan, Lindo St. Angel

Research areas

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Directions worth exploring might include how agents combine deterministic tool use (MCP) with visual reasoning from computer use; Organizational Intelligence and workflow learning (learning from expert recordings, voice annotations, and SOPs); and AI Agent Experience / AiAX (detecting when agents are stuck or degrading productivity and autonomously remediating) — these are illustrative starting points, and your team will weigh them against many other possibilities. Translate science into shipped product. Partner with engineering, product, and program leaders to move models, evaluation, and learning systems from prototype into a decade-old production service operating at massive scale, without compromising the reliability that customers depend on. Represent science in leadership and to customers. Be the scientific voice in org-level planning and roadmap decisions across AAWS, and engage directly with enterprise customers on how agent performance, safety, and human-AI productivity are measured and earned. Key job responsibilities Build and lead the applied science team. Hire, develop, and retain a high-caliber team of applied scientists spanning the Agentic WorkSpaces portfolio. Set the bar for scientific talent, create the growth paths, and build the culture that makes AAWS a destination for the best agent and human-AI researchers. Own the science strategy across the portfolio. Direct the research agenda for how we measure and improve agents and human-AI teams: the benchmarks, task suites, and metrics (accuracy, cost-per-task, task completion, productivity) that turn subjective "it works" judgments into rigorous, reproducible measurement that gates what we ship. Define and drive high-leverage research directions. Work with your team to identify the problems most worth solving and shape the science agenda. Directions worth exploring might include how agents combine deterministic tool use (MCP) with visual reasoning from computer use; Organizational Intelligence and workflow learning (learning from expert recordings, voice annotations, and SOPs); and AI Agent Experience / AiAX (detecting when agents are stuck or degrading productivity and autonomously remediating) — these are illustrative starting points, and your team will weigh them against many other possibilities. Translate science into shipped product. Partner with engineering, product, and program leaders to move models, evaluation, and learning systems from prototype into a decade-old production service operating at massive scale, without compromising the reliability that customers depend on. Represent science in leadership and to customers. Be the scientific voice in org-level planning and roadmap decisions across AAWS, and engage directly with enterprise customers on how agent performance, safety, and human-AI productivity are measured and earned. Set the long-term scientific vision and team strategy: Define what best-in-class agent performance, evaluation, and learning look like across Agentic WorkSpaces — for computer-using agents and human-AI teams alike. Chart a multi-year research roadmap, and build the team and plan to deliver it. Secure buy-in from VP-level leadership. Hire and grow scientific talent: Own recruiting, calibration, development, and retention for the science team. Mentor scientists toward senior and principal scope, and raise the scientific bar across the organization. Direct research on highly ambiguous, novel problems: Guide the team through foundational challenges in agent perception, reasoning, evaluation, reliability, and human-AI collaboration — problems where neither the approach nor the success criteria are pre-defined. Drive cross-organizational alignment: Work across partner teams (AgentCore, Bedrock model teams, Identity, Security, the MCP ecosystem) and across the Applied AI Solutions product portfolio, with product and engineering leadership, to ensure scientific decisions compose into a coherent product. Deliver measurable business impact: Ensure your team's research translates to customer outcomes: higher task accuracy, lower cost-per-action, faster time-to-production, measurable productivity for human-AI teams, and the trust that lets enterprises scale agent workflows. Establish scientific rigor and operational excellence: Set the standard for experimentation, evaluation, and reproducibility, and the mechanisms that keep the science organization productive and accountable. Advance the state of the art: Enable and champion contributions to the external technical community through publications, patents, and open-source work that position AWS as the leader in the science of secure agent-computer interaction and human-AI teamwork. About the team AWS Applied AI Solutions' (AAIS) vision is every business innovating with Amazon AI teammates. Our mission is to build delightful AI solutions that improve human capabilities and business outcomes. The Agentic WorkSpaces organization within AAIS envisions a world where people, teams, and AI collaborate securely from anywhere to create unprecedented value for every organization. We build lovable products that empower every business to unlock the full potential of human-AI teamwork, driving smarter decisions, greater creativity, more value, and faster innovation with confidence. Amazon Agentic WorkSpaces (AAWS) is building the world's most lovable, secure, and trusted always-on workspace where AI agents and humans work as partners behind enterprise-grade security. Our portfolio spans persistent desktops (Personal), application streaming (Applications), and Core, and is evolving into the governed operating environment for the hybrid workforce: humans get AI-native desktops for their role, and agents get governed desktops scoped to their task, with administrators managing both as one. This surface includes WS4Builders (an AI-native environment for builders) and WorkSpaces for Agents (W4A) — enabling AI agents to work the way humans do, with access to real applications, real interfaces, and real computing environments. Enterprises want to use AI agents for critical business workloads that touch legacy desktop applications and mainframes, yet 75% of organizations run legacy applications that lack modern APIs, and 90% of corporate data remains locked in systems never designed for agents. Agentic WorkSpaces solves this: it gives enterprises a secure, governed environment where agents and humans operate both legacy and modern applications directly, just as an employee would, without costly migrations.
IN, HR, Gurugram
Work on ML teams building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. As an Applied Scientist II, you will set scientific direction, mentor applied scientists, and partner with engineering and product leaders to deliver production-grade ML solutions at massive scale. Key job responsibilities 1. Lead and grow a high-performing team of Applied Scientists, providing technical guidance, mentorship, and career development. 2. Define and own the scientific vision and roadmap for ML solutions powering large-scale transportation planning and execution. 3. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 4. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 5. Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 6. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing. A day in the life Your day includes reviewing model performance and business metrics, guiding technical design and experimentation, mentoring scientists, and driving roadmap execution. You’ll balance near-term delivery with long-term innovation while ensuring solutions are robust, interpretable, and scalable. Ultimately, your work helps improve delivery reliability, reduce costs, and enhance the customer experience at massive scale.
US, NY, New York
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product identity and relationships at unprecedented scale. Using Generative AI, Visual Language Models (VLMs), and multimodal reasoning, we determine what makes each product unique and how products relate to one another across Amazon's catalog. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity—from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Establishing product identities and groupings requires sophisticated models that reason across text, images, and structured data—while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Item and Relationship Platform group is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services to infer product-to-product relationships that matter to our customers. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities * Formulate novel research problems at the intersection of GenAI, multimodal learning, and large-scale information retrieval—translating ambiguous business challenges into tractable scientific frameworks * Design and implement leading models leveraging VLMs, foundation models, and agentic architectures to solve product identity, relationship inference, and catalog understanding at billion-product scale * Pioneer explainable AI methodologies that balance model performance with scalability requirements for production systems impacting millions of daily customer decisions * Own end-to-end ML pipelines from research ideation to production deployment—processing petabytes of multimodal data with rigorous evaluation frameworks * Define research roadmaps aligned with business priorities, balancing foundational research with incremental product improvements * Mentor peer scientists and engineers on advanced ML techniques, experimental design, and scientific rigor—building organizational capability in GenAI and multimodal AI * Represent the team in the broader science community—publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research
IN, KA, Bengaluru
Amazon Ads is a multi-billion dollar global business that delivers advertising experiences across Amazon's owned-and-operated properties (including Prime Video, Twitch, Fire TV, and Amazon.com), third-party publisher networks, and emerging channels like generative AI-powered shopping experiences. As one of the fastest-growing segments of Amazon, we operate at unprecedented scale across desktop, mobile, connected TV, and emerging surfaces. Within Amazon Ads, Traffic Quality is a critical pillar of advertiser trust and marketplace integrity. Our mission is to build advanced capabilities that work at petabyte scale to detect sophisticated invalid traffic (IVT) which includes sophisticated non-human traffic, bot networks, and fraudulent engagement patterns across programmatic advertising. We are on a journey to establish Amazon Ads as an industry leader in traffic quality standards and transparency. Our research agenda focuses on staying ahead of adversarial actors through continuous innovation in detection methodologies, leveraging state-of-the-art techniques in deep learning and generative modeling, user behavior and multi-modal representation learning, anomaly detection, time-series analysis, and sparse labeling methods. We process billions of ad events daily, developing novel algorithms that balance precision and recall while operating under strict latency constraints. Our work directly protects hundreds of millions of dollars in advertiser spend annually while maintaining a seamless user experience. Key job responsibilities As a Data Scientist II in Traffic Quality, you will solve inherently hard problems in advertising fraud detection by applying advanced statistical techniques and machine learning. You'll work on systems that process billions of ad impressions and clicks per day, using Amazon's cloud services including EC2, S3, EMR, Sagemaker, and RedShift. - Define and frame new research problems in fraud detection where neither problem nor solution is well-defined. - Apply new machine learning approaches, models, and algorithms to detect sophisticated invalid traffic. - Apply domain knowledge to perform broad data analysis as a precursor to modeling and build business insights. - Work with unstructured and massive datasets to deliver results. - Produce research reports meeting top-tier external publication standards. - Mentor and develop junior scientists on the team. About the team Here are a few papers published by the team: 1/ [Scaling Generative Pre-training for User Ad Activity Sequences. AdKDD 2023.](https://assets.amazon.science/b7/42/03be071743d5a57cb1656e6caa34/scaling-generative-pre-training-for-user-ad-activity-sequences.pdf) 2/ [SLIDR: Real-time Robot Detection On Online Ads, IAAI 2023, Deployed Highly Innovative Applications of AI Track (AAAI 2023)](https://assets.amazon.science/75/2f/3b7106b143f38f7f4d2806388ace/real-time-detection-of-robotic-traffic-in-online-advertising.pdf) 3/ [Self-supervised Representation Learning Across Sequential and Tabular Features Using Transformers, NeurIPS 2022, First Table Representation Learning Workshop](https://openreview.net/forum?id=wIIJlmr1Dsk)