Optimizing neural networks for special-purpose hardware

Curating the neural-architecture search space and taking advantage of human intuition reduces latency on real-world applications by up to 55%.

As neural networks grow in size, deploying them on-device increasingly requires special-purpose hardware that parallelizes common operations. But for maximum efficiency, it’s not enough to optimize the hardware for the networks; the networks should be optimized for the hardware, too.

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The first step in training a neural network to solve a problem is usually the selection of an architecture: a specification of the number of computational nodes in the network and the connections between them. Architectural decisions are generally based on historical precedent, intuition, and plenty of trial and error.

The standard way to optimize a neural network is through neural-architecture search (NAS), where the goal is to minimize both the size of the network and the number of floating-point operations (FLOPS) it performs. But this approach doesn’t work with neural chips, which can often execute easily parallelized but higher-FLOPS tasks more rapidly than they can harder-to-parallelize but lower-FLOPS tasks.

Minimizing latency is a more complicated optimization objective than minimizing FLOPS, so in the Amazon Devices Hardware group, we’ve developed a number of strategies for adapting NAS to the problem of optimizing network architectures for Amazon’s new Neural Engine family of accelerators. Those strategies involve curating the architecture search space to, for instance, reduce the chances of getting stuck in local minima. We’ve also found that combining a little human intuition with the results of NAS for particular tasks can help us generalize to new tasks more reliably and efficiently.

In experiments involving several different machine learning tasks, we’ve found that our NAS strategies can reduce latencies by as much as 55%.

Varieties of neural-architecture search

NAS needs three things: a definition of the search space, which specifies the building blocks available to construct a network; a cost model, which is a function of the network's accuracy, latency, and memory; and an optimization algorithm. We use a performance estimator to measure latency and memory footprint, but to measure accuracy, we must train the network. This is a major bottleneck, as training a single network can take days. Sampling thousands of architectures would take thousands of GPU days, which is clearly neither practical nor environmentally sustainable.

There are three categories of NAS algorithm, which require networks to be trained different numbers of times: multishot, single-shot, and zero-shot.

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Multishot methods sample a cohort of architectures in each iteration. Each network is trained and evaluated for accuracy and performance, and the next set of architectures is sampled based on their cost. Evolutionary or reinforcement-learning-based algorithms are generally used for multishot methods.

Single-shot methods start with a large network called the supernet, which has multiple possible subgraphs. During training, the subgraphs start converging to a single, small network. Single-shot methods are designed to be trained only once, but their training takes much longer than that of a single network in multishot methods.

Zero-shot methods works like multishot methods, with the key difference that the network is never trained. As a proxy for accuracy, we use the network’s trainability score, which is computed using the network's topology, nonlinearity, and operations. Zero-shot methods are the fastest to converge, because calculating the score is computationally very cheap. The downside is that the trainability may not correlate well with model accuracy.

Search space curation

The NAS cost function can be visualized as a landscape, with each point representing a potential architecture. A cost function based on FLOPS changes monotonically with factors such as sizes or channels: that is, if you find a direction across the terrain in which the cost is going down, you can be sure that continuing in that direction will not cause the cost to go up.

However, the inclusion of accelerator-aware constraints disrupts the function by introducing more asymptotes, or points at which the cost switches from going down to going up. This results in a more complex and rocky landscape.

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To address this issue, we reduced the number of options in the search space. We were exploring convolutional architectures, meaning that the inputs are decomposed into several different components, each of which has its own channel through the network. The data in each channel, in turn, is filtered in several different ways; each filter involves a different data convolution.

Previously, we would have explored the number of channels — known as the channel size — at increments of one; instead, we considered only a handful of channel sizes. We limited the options for channel sizes to certain values that were favorable for the parallelism factor of the Neural Engine. The parallelism factor is a count of operations, such as dot product, that can be performed in parallel. In some cases, we even added "depth multiplier" ratio that could be used to scale the number of channels across the entire model to the search space.

These improvements can be visualized as taking fewer, larger steps across a smoother terrain, rather than trying to navigate the rocky landscape that resulted from the inclusion of accelerator-aware performance in the cost function. During the optimization process, they resulted in a faster convergence rate because of the reduced number of options and in improved stability and reliability thanks to the monotonic nature of the curated search space.

NAS - 3x1.png
Illustration of how the cost landscape (green) changes from smooth (left) to rocky (center and right) when a cost function based on Neural Engine performance replaces one based on FLOPS. Curation (right) reduces the discrete search space (black dots) and ensures that points are far apart. The trajectory of a search algorithm (blue arrows) shows how curation (right) ensures that with each step in a search, the cost is monotonically decreasing.

One key detail in our implementation is the performance estimator. Instead of deploying an architecture on real hardware or an emulator to obtain performance metrics, we estimated them using a machine learning regression model trained on measurements of different operators or subgraphs.

At inference time, the estimator would decompose the queried architecture into subgraphs and use the regression model to estimate the performance of each. Then it would accumulate these estimates to give the model-level performance. This regressor-based design simplified our NAS framework, as it no longer required compilation, inference, or hardware. This technique enables us to test accelerators in the design phase, before we’ve developed custom compilers and hardware emulators for them.

Productizing NAS with expert-in-the-loop

Curating the search space improves convergence rate, stability, and reliability, but transferability to new use cases is not straightforward. NAS results for a detector model, for instance, may not be easy to transfer to a classification model. On the other hand, running NAS from scratch for each new dataset may not be feasible, due to time constraints. In these situations, we found that combining NAS results and human expertise was the fastest approach.

Channel reduction step.png
The initial channel reduction step (1x1 conv.) in the inverted-bottleneck (IBN) block at left is fused with the channel expansion step (KxK depth. conv.) in the fused IBN at right. This proved to be a common subgraph modification across datasets.

When we performed NAS on different datasets, we saw common patterns, such as the fusion of convolution layers with previous convolution layers, reducing the number of channels and, aligning them with the hardware parallelism factor.

In particular, fusing convolution layers in inverted bottleneck (IBN) blocks contributed most to boosting efficiency. With just these modifications, we observed latency reductions of up to 50%, whereas a fully converged NAS model would yield a slightly better 53% reduction.

In situations where running NAS from scratch is not feasible, a human expert can rely on mathematical intuition and observations of the results of NAS on similar datasets to build the required model architecture.

Results and product impact

We applied this technique to multiple products in the Amazon Devices portfolio, ranging from Echo Show and Blink home security products to the latest Astro, the in-home consumer robot.

1. Reduced detection latency by half on Echo Show

Echo Show runs a model to detect human presence and locate the detected person in a room. The original model used IBN blocks. We used accelerator-aware NAS to reduce the latency of this model by 53%.

Human-presence detection.png
Schematic representation of human-presence detection.

We performed a search for depth multipliers — that is, layers that multiply the number of channels — and for opportunities to replace IBN blocks with fused-IBN blocks. The requirement was to maintain the same mean average precision (mAP) of the original model while improving the latency. Our V3 model improved the latency by more than 53% (i.e. 2.2x faster) while keeping the mAP scores same as baseline.

Latency results for the original model and three models found through NAS.

Fused-IBN search

Depth multiplier search

Latency reduction (%)

Baseline

No

No

Baseline

V1

No

Yes

14%

V2

Yes

No

35%

V3

Yes

Yes

53%

After performing NAS, we found that not every IBN fusion improves latency and accuracy. The later layers are larger, and replacing them with fused layers hurt performance. For the layers where fusion was selected, the FLOPs, as expected, increased, but the latency did not.

2. Model fitting within the tight memory budget of the Blink Floodlight Camera

Blink cameras use a classification model for security assistance. Our goal was to fit the model parameters and peak activation memory within a tight memory budget. In this case, we combined NAS techniques with an expert-in-the-loop to provide fine-tuning. The NAS result on the classification dataset provided intuition on what operator/subgraph changes could extract benefits from the accelerator design.

Classification.png
Schematic representation of the classification model output.

The expert recommendations were to replace the depth-wise convolutions with standard convolutions and reduce the channels by making them even across the model, preferably by a multiple of the parallelism factor. With these changes, model developers were able to reduce both the model size and the intermediate memory usage by 47% and fit the model within the required budget.

3. Fast semantic segmentation for robotics

In the context of robotics, semantic segmentation is used to understand the objects and scenes the robot is interacting with. For example, it can enable the robot to identify chairs, tables, or other objects in the environment, allowing it to navigate and interact with its surroundings more effectively. Our goal for this model was to reduce latency by half. Our starting point was a semantic-segmentation model that was optimized to run on a CPU.

Semantic segmentation.png
Left: original image of a room at night; center: semantic-segmentation image; right: semantic segmentation overlaid on original image.

For this model, we searched for different channel sizes, fusion, and also output and input dimensions. We used the multishot method with the evolutionary search algorithm. NAS gave us multiple candidates with different performances. The best candidate was able to reduce the latency by half.

Latency improvement for different architectures found through NAS.

Latency reduction (%)

Original

Baseline

Model A

27%

Model B

37%

Model C

38%

Model D

41%

Model E

51%

4. User privacy with on-device inference

Amazon's Neural Engine supports large-model inference on-device, so we can process microphone and video feeds without sending data to the cloud. For example, the Amazon Neural Engine has enabled Alexa to perform automatic speech recognition on-device. On-device processing also provides a better user experience because the inference pipeline is not affected by intermittent connection issues. In our NAS work, we discovered that even larger, more accurate models can now fit on-device with no hit on latency.

Making edge AI sustainable

We mentioned earlier that multishot NAS with full training can take up to 2,000 GPU-days. However, with some of the techniques described in this blog, we were able to create efficient architectures in a substantially shorter amount of time, making NAS much more scalable and sustainable. But our sustainability efforts don't end there.

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Because of its parallelism and mixed-precision features, the Neural Engine is more power efficient than a generic CPU. For a million average users, the difference is on order of millions of kilowatt-hours per year, equivalent to 200 gasoline-powered passenger vehicles per year or the energy consumption of a hundred average US households.

When we optimize models through NAS, we increase the device's capability to run more neural-network models simultaneously. This allows us to use smaller application processors and, in some cases, fewer of them. By reducing the hardware footprint in this way, we are further reducing the carbon footprint of our devices.

Future work

We have identified that curation requires an expert who understands the hardware design well. This may not scale to future generations of more complex hardware. We have also identified that in situations where time is tight, having an expert in the loop is still faster than running NAS from scratch. Because of this, we are continuing to investigate how NAS algorithms with accelerator awareness can handle large search spaces. We are also working on improving the search algorithm’s efficiency and effectiveness by exploring how the three categories of algorithms can be combined. We also plan to explore model optimization by introducing sparsity through pruning and clustering. Stay tuned!

Acknowledgements: Manasa Manohara, Lingchuan Meng, Rahul Bakshi, Varada Gopalakrishnan, Lindo St. Angel

Research areas

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Are you passionate about using AI to protect and elevate the shopping experience for hundreds of millions of customers? We're looking for a Sr. Applied Science Manager to lead the Sponsored Products and Brands, Search Relevance team, ensuring that every product recommendation shoppers see on our search results page is relevant, trustworthy, and genuinely useful. In this role, you'll be at the forefront of defining what a great search experience looks like by inventing entirely new ways to help customers understand why a product matches their needs. Safeguard the Customer Experience - Lead the development of predictive models that identify and mitigate irrelevant, misleading, or low-quality product recommendations across search placements - Design and scale AI-powered systems whose outputs are used to continually improve the search results - Expand the definition of search quality beyond query-ASIN relevance to encompass shopper preferences, page-level context, and overall experience coherence Define and Measure Search Quality at Scale - Own the development and ongoing measurement of customer experience metrics as reported to senior leadership - Partner with leaders across Search, Retail, and Advertising organizations to align on metric definitions and establish independent measurement standards where needed - Build scalable measurement frameworks that anticipate evolving search presentation formats and proactively adapt to them Invest in State-of-the-Art AI Infrastructure - Drive investment in AI infrastructure and systems that reduce the cost of measuring and monitoring CX metrics across all placements and marketplaces - Build increasingly precise AI models that minimize human effort for auditing, training data generation, and placement-specific customization - Make strategic build-vs-reuse decisions by staying closely connected to peer teams across the organization Invent New Product Experiences - Create novel product presentation experiences that help shoppers understand the differential value of each result — through intelligent selection of images and titles, contextual explanations, and visual indicators such as badges and tags - Partner with peer teams to share learnings and advocate for the adoption of successful innovations beyond your immediate scope Lead and Influence Across the Organization - Manage and grow a team of applied scientists, engineers, and product managers - Partner with senior leaders (Director-level and above) across multiple organizations to drive alignment on shared goals and cross-functional initiatives - Represent search quality and customer experience in executive-level reviews and reporting cadences
DE, BE, Berlin
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE As a Senior Applied Scientist, you will solve large complex real-world problems at scale, draw inspiration from the latest science and technology to empower undefined/untapped business use cases, delve into customer requirements, collaborate with tech and product teams on design, and create production-ready models that span various domains, including Machine Learning (ML), Artificial Intelligence (AI) and Generative AI, Natural Language Processing (NLP), Reinforcement Learning (RL), real-time and distributed systems. ABOUT YOU Your work will focus on inventing and extending scientific approaches, models, and algorithms driven by customer needs at the product level, framing new research problems even when the problem is ill-defined and no textbook solution exists. You will lead the design, implementation, and delivery of scientifically complex, end-to-end solutions that are deployed into production, defining system-level requirements and writing a significant portion of the critical-path code. You will develop reusable science components and services that resolve architecture deficiencies and customers’ pain points, while making technical trade-offs for long-term/short-term. You will work independently with limited guidance, and your decision-making will consistently incorporate robust, data-driven business and technical judgment. You will drive your team’s scientific agenda, author internal or external peer-reviewed publications that validate the novelty of your work, mentor and develop other scientists, and build consensus across multiple teams. You will have the opportunity to innovate, invent, and think big, and influence the experiences of millions of customers. We are looking for a results-oriented Senior Applied Scientist with deep expertise in ML, NLP, Deep Learning, GenAI, and/or large-scale distributed computation. As an Applied Scientist, you will... - Understand complex, ambiguous use cases across the business and adopt/extend/design/invent solutions/models that are scalable, efficient, and automated, where neither the problem nor the solution is well defined - Work closely with fellow scientists and software engineers (at Audible and Amazon) to build and productionize models, and deliver novel and highly impactful features - Review models of peers for the purpose of reducing and managing risk to the business, while improving customer experience - Lead the design, development, and production deployment of scientifically complex, end-to-end solutions for Content Understanding, Recommendations, and GenAI-based product features, defining system-level requirements - Drive and lead initiatives that employ the most recent advances in ML/AI/GenAI, drive your team’s scientific agenda, and author peer-reviewed publications - Mentor and grow scientists on the team and across Amazon, and push the boundary of innovation ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
IT, Turin
We're building systems that turn research into real world impact. We're advancing the intelligence behind how customers converse, connect and interact with Alexa across the globe and we're tackling complex conversational AI challenges with state of the art GenAI systems. We're looking for PhD students across multiple research domains to invent, design, and implement state of the art solutions for never before solved problems. Your work here won't just stay in a notebook, it ships to production and reaches customers worldwide. Check out the details below including the job responsibilities, team details, and basic qualifications before submitting your application. You can find more information about the Amazon Science community as well as interview preparation tips via the links below; - https://www.amazon.science/ - https://amazon.jobs/content/en/career-programs/university/science - https://amazon.jobs/content/en/how-we-hire/university-roles/applied-science Key job responsibilities As an Applied Science Intern, you will own the design and development of end-to-end systems. You'll have the opportunity to write technical white papers, create roadmaps and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists and other science interns to develop solutions and deploy them into production. You will have the opportunity to design new algorithms, models, or other technical solutions whilst experiencing Amazon's customer focused culture. The ideal intern should have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. A day in the life You'll spend your first weeks scoping your project with your mentor, then own the research and implementation end-to-end. Projects may include developing and implementing real-time AI services, conducting comprehensive analysis of GenAI algorithms and methodologies or contributing to the creation of reliable, efficient code for production systems that serve millions of users — depending on the team you're matched with. Many interns publish at top-tier conferences or see their work deployed to production before the internship ends. Interns may also be considered for a return offer at the end of their internship, subject to performance evaluation and headcount availability. Further benefits of an Amazon Science internship include; - All of our internships offer a competitive salary - Interns are paired with an experienced manager and mentor(s) - Interns get invited to different intern program or office events - Interns can build their professional and personal network with other Amazon Scientists - Interns can potentially publish work at top tier conferences About the team You'll submit a single application and we'll match you with science teams best aligned with your research interests. Applications are reviewed on a rolling basis, and your application stays active until we find a team match or confirm there are no matches available. Start dates are available throughout the year for durations of between 3–6 months. Please note, each team has different start date and duration preferences — your recruiter will confirm the preferences of the team you're matched with prior to interviewing. We offer science internships in multiple locations across the EMEA region and you can indicate your interest in all these locations by applying here (Austria, Estonia, France, Germany, Ireland, Israel, Italy, Jordan, Luxembourg, Netherlands, Poland, Romania, South Africa, Spain, Sweden, UAE, and UK). Please note we do not offer remote internships.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the extreme. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities The science challenges include: - Heterogeneous customer responses. The same customer responds differently to ads depending on what they’re watching, how engaged they are, and their broader streaming context. We need to understand and predict this variation to make better advertising decisions in real time. - Signal sparsity in streaming. Unlike search or retail advertising, streaming offers no clicks, no conversions, and limited direct feedback. We must develop creative approaches to infer customer preferences, intent, and tolerance from indirect behavioral signals. - Personalization at scale. A one-size-fits-all ad experience leaves value on the table for both customers and the business. We build systems that adapt ad load, placement, and content to individual viewers across 100M+ customers and 100k+ titles. - Small effects, large variance. Ad interventions typically produce 0.1-2% shifts in engagement, effects easily overwhelmed by natural behavioral variance. Measuring, attributing, and optimizing these small signals requires rigorous experimental design and causal methodologies. - Competing objectives. Revenue, customer engagement, long-term retention, and advertiser value are in tension. We develop principled frameworks to navigate these tradeoffs and optimize for sustainable outcomes rather than any single metric. A day in the life - Lead the research and development of ML models that personalize advertising decisions for 100M+ customers across 100k+ titles, with production deployment in mind - Develop deep learning architectures (multi-task learning, embedding-based representations) for customer behavior prediction at scale - Design and analyze large-scale A/B experiments, applying causal inference techniques to measure and optimize the impact of ad strategies on customer engagement and monetization - Partner with engineering to ensure models meet production latency and scalability requirements - Collaborate with product managers to frame business problems as tractable ML problems and translate findings into product decisions - Shape the team’s scientific roadmap, identifying high-impact research directions About the team Prime Video Ads is pioneering the use of Generative AI, Deep Learning and Causal ML to empower the next generation of Ads experience in Prime Video. Our vision is to build the world’s most valuable and differentiated ad-supported streaming platform: one where every ad is relevant to the viewer, and every dollar spent by an advertiser delivers measurable results. We are seeking lead applied scientists who have demonstrated experience in advancing state of the art ML algorithms, particularly in Personalization, Relevance, Casual Inference and Gen-AI areas. Your role will be to deliver these innovations as production-ready systems at Amazon scale.