Optimizing neural networks for special-purpose hardware

Curating the neural-architecture search space and taking advantage of human intuition reduces latency on real-world applications by up to 55%.

As neural networks grow in size, deploying them on-device increasingly requires special-purpose hardware that parallelizes common operations. But for maximum efficiency, it’s not enough to optimize the hardware for the networks; the networks should be optimized for the hardware, too.

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The first step in training a neural network to solve a problem is usually the selection of an architecture: a specification of the number of computational nodes in the network and the connections between them. Architectural decisions are generally based on historical precedent, intuition, and plenty of trial and error.

The standard way to optimize a neural network is through neural-architecture search (NAS), where the goal is to minimize both the size of the network and the number of floating-point operations (FLOPS) it performs. But this approach doesn’t work with neural chips, which can often execute easily parallelized but higher-FLOPS tasks more rapidly than they can harder-to-parallelize but lower-FLOPS tasks.

Minimizing latency is a more complicated optimization objective than minimizing FLOPS, so in the Amazon Devices Hardware group, we’ve developed a number of strategies for adapting NAS to the problem of optimizing network architectures for Amazon’s new Neural Engine family of accelerators. Those strategies involve curating the architecture search space to, for instance, reduce the chances of getting stuck in local minima. We’ve also found that combining a little human intuition with the results of NAS for particular tasks can help us generalize to new tasks more reliably and efficiently.

In experiments involving several different machine learning tasks, we’ve found that our NAS strategies can reduce latencies by as much as 55%.

Varieties of neural-architecture search

NAS needs three things: a definition of the search space, which specifies the building blocks available to construct a network; a cost model, which is a function of the network's accuracy, latency, and memory; and an optimization algorithm. We use a performance estimator to measure latency and memory footprint, but to measure accuracy, we must train the network. This is a major bottleneck, as training a single network can take days. Sampling thousands of architectures would take thousands of GPU days, which is clearly neither practical nor environmentally sustainable.

There are three categories of NAS algorithm, which require networks to be trained different numbers of times: multishot, single-shot, and zero-shot.

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Multishot methods sample a cohort of architectures in each iteration. Each network is trained and evaluated for accuracy and performance, and the next set of architectures is sampled based on their cost. Evolutionary or reinforcement-learning-based algorithms are generally used for multishot methods.

Single-shot methods start with a large network called the supernet, which has multiple possible subgraphs. During training, the subgraphs start converging to a single, small network. Single-shot methods are designed to be trained only once, but their training takes much longer than that of a single network in multishot methods.

Zero-shot methods works like multishot methods, with the key difference that the network is never trained. As a proxy for accuracy, we use the network’s trainability score, which is computed using the network's topology, nonlinearity, and operations. Zero-shot methods are the fastest to converge, because calculating the score is computationally very cheap. The downside is that the trainability may not correlate well with model accuracy.

Search space curation

The NAS cost function can be visualized as a landscape, with each point representing a potential architecture. A cost function based on FLOPS changes monotonically with factors such as sizes or channels: that is, if you find a direction across the terrain in which the cost is going down, you can be sure that continuing in that direction will not cause the cost to go up.

However, the inclusion of accelerator-aware constraints disrupts the function by introducing more asymptotes, or points at which the cost switches from going down to going up. This results in a more complex and rocky landscape.

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To address this issue, we reduced the number of options in the search space. We were exploring convolutional architectures, meaning that the inputs are decomposed into several different components, each of which has its own channel through the network. The data in each channel, in turn, is filtered in several different ways; each filter involves a different data convolution.

Previously, we would have explored the number of channels — known as the channel size — at increments of one; instead, we considered only a handful of channel sizes. We limited the options for channel sizes to certain values that were favorable for the parallelism factor of the Neural Engine. The parallelism factor is a count of operations, such as dot product, that can be performed in parallel. In some cases, we even added "depth multiplier" ratio that could be used to scale the number of channels across the entire model to the search space.

These improvements can be visualized as taking fewer, larger steps across a smoother terrain, rather than trying to navigate the rocky landscape that resulted from the inclusion of accelerator-aware performance in the cost function. During the optimization process, they resulted in a faster convergence rate because of the reduced number of options and in improved stability and reliability thanks to the monotonic nature of the curated search space.

NAS - 3x1.png
Illustration of how the cost landscape (green) changes from smooth (left) to rocky (center and right) when a cost function based on Neural Engine performance replaces one based on FLOPS. Curation (right) reduces the discrete search space (black dots) and ensures that points are far apart. The trajectory of a search algorithm (blue arrows) shows how curation (right) ensures that with each step in a search, the cost is monotonically decreasing.

One key detail in our implementation is the performance estimator. Instead of deploying an architecture on real hardware or an emulator to obtain performance metrics, we estimated them using a machine learning regression model trained on measurements of different operators or subgraphs.

At inference time, the estimator would decompose the queried architecture into subgraphs and use the regression model to estimate the performance of each. Then it would accumulate these estimates to give the model-level performance. This regressor-based design simplified our NAS framework, as it no longer required compilation, inference, or hardware. This technique enables us to test accelerators in the design phase, before we’ve developed custom compilers and hardware emulators for them.

Productizing NAS with expert-in-the-loop

Curating the search space improves convergence rate, stability, and reliability, but transferability to new use cases is not straightforward. NAS results for a detector model, for instance, may not be easy to transfer to a classification model. On the other hand, running NAS from scratch for each new dataset may not be feasible, due to time constraints. In these situations, we found that combining NAS results and human expertise was the fastest approach.

Channel reduction step.png
The initial channel reduction step (1x1 conv.) in the inverted-bottleneck (IBN) block at left is fused with the channel expansion step (KxK depth. conv.) in the fused IBN at right. This proved to be a common subgraph modification across datasets.

When we performed NAS on different datasets, we saw common patterns, such as the fusion of convolution layers with previous convolution layers, reducing the number of channels and, aligning them with the hardware parallelism factor.

In particular, fusing convolution layers in inverted bottleneck (IBN) blocks contributed most to boosting efficiency. With just these modifications, we observed latency reductions of up to 50%, whereas a fully converged NAS model would yield a slightly better 53% reduction.

In situations where running NAS from scratch is not feasible, a human expert can rely on mathematical intuition and observations of the results of NAS on similar datasets to build the required model architecture.

Results and product impact

We applied this technique to multiple products in the Amazon Devices portfolio, ranging from Echo Show and Blink home security products to the latest Astro, the in-home consumer robot.

1. Reduced detection latency by half on Echo Show

Echo Show runs a model to detect human presence and locate the detected person in a room. The original model used IBN blocks. We used accelerator-aware NAS to reduce the latency of this model by 53%.

Human-presence detection.png
Schematic representation of human-presence detection.

We performed a search for depth multipliers — that is, layers that multiply the number of channels — and for opportunities to replace IBN blocks with fused-IBN blocks. The requirement was to maintain the same mean average precision (mAP) of the original model while improving the latency. Our V3 model improved the latency by more than 53% (i.e. 2.2x faster) while keeping the mAP scores same as baseline.

Latency results for the original model and three models found through NAS.

Fused-IBN search

Depth multiplier search

Latency reduction (%)

Baseline

No

No

Baseline

V1

No

Yes

14%

V2

Yes

No

35%

V3

Yes

Yes

53%

After performing NAS, we found that not every IBN fusion improves latency and accuracy. The later layers are larger, and replacing them with fused layers hurt performance. For the layers where fusion was selected, the FLOPs, as expected, increased, but the latency did not.

2. Model fitting within the tight memory budget of the Blink Floodlight Camera

Blink cameras use a classification model for security assistance. Our goal was to fit the model parameters and peak activation memory within a tight memory budget. In this case, we combined NAS techniques with an expert-in-the-loop to provide fine-tuning. The NAS result on the classification dataset provided intuition on what operator/subgraph changes could extract benefits from the accelerator design.

Classification.png
Schematic representation of the classification model output.

The expert recommendations were to replace the depth-wise convolutions with standard convolutions and reduce the channels by making them even across the model, preferably by a multiple of the parallelism factor. With these changes, model developers were able to reduce both the model size and the intermediate memory usage by 47% and fit the model within the required budget.

3. Fast semantic segmentation for robotics

In the context of robotics, semantic segmentation is used to understand the objects and scenes the robot is interacting with. For example, it can enable the robot to identify chairs, tables, or other objects in the environment, allowing it to navigate and interact with its surroundings more effectively. Our goal for this model was to reduce latency by half. Our starting point was a semantic-segmentation model that was optimized to run on a CPU.

Semantic segmentation.png
Left: original image of a room at night; center: semantic-segmentation image; right: semantic segmentation overlaid on original image.

For this model, we searched for different channel sizes, fusion, and also output and input dimensions. We used the multishot method with the evolutionary search algorithm. NAS gave us multiple candidates with different performances. The best candidate was able to reduce the latency by half.

Latency improvement for different architectures found through NAS.

Latency reduction (%)

Original

Baseline

Model A

27%

Model B

37%

Model C

38%

Model D

41%

Model E

51%

4. User privacy with on-device inference

Amazon's Neural Engine supports large-model inference on-device, so we can process microphone and video feeds without sending data to the cloud. For example, the Amazon Neural Engine has enabled Alexa to perform automatic speech recognition on-device. On-device processing also provides a better user experience because the inference pipeline is not affected by intermittent connection issues. In our NAS work, we discovered that even larger, more accurate models can now fit on-device with no hit on latency.

Making edge AI sustainable

We mentioned earlier that multishot NAS with full training can take up to 2,000 GPU-days. However, with some of the techniques described in this blog, we were able to create efficient architectures in a substantially shorter amount of time, making NAS much more scalable and sustainable. But our sustainability efforts don't end there.

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Because of its parallelism and mixed-precision features, the Neural Engine is more power efficient than a generic CPU. For a million average users, the difference is on order of millions of kilowatt-hours per year, equivalent to 200 gasoline-powered passenger vehicles per year or the energy consumption of a hundred average US households.

When we optimize models through NAS, we increase the device's capability to run more neural-network models simultaneously. This allows us to use smaller application processors and, in some cases, fewer of them. By reducing the hardware footprint in this way, we are further reducing the carbon footprint of our devices.

Future work

We have identified that curation requires an expert who understands the hardware design well. This may not scale to future generations of more complex hardware. We have also identified that in situations where time is tight, having an expert in the loop is still faster than running NAS from scratch. Because of this, we are continuing to investigate how NAS algorithms with accelerator awareness can handle large search spaces. We are also working on improving the search algorithm’s efficiency and effectiveness by exploring how the three categories of algorithms can be combined. We also plan to explore model optimization by introducing sparsity through pruning and clustering. Stay tuned!

Acknowledgements: Manasa Manohara, Lingchuan Meng, Rahul Bakshi, Varada Gopalakrishnan, Lindo St. Angel

Research areas

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We are seeking an Applied Scientist to lead the development of evaluation frameworks and data collection protocols for robotic capabilities. In this role, you will focus on designing how we measure, stress-test, and improve robot behavior across a wide range of real-world tasks. Your work will play a critical role in shaping how policies are validated and how high-quality datasets are generated to accelerate system performance. You will operate at the intersection of robotics, machine learning, and human-in-the-loop systems, building the infrastructure and methodologies that connect teleoperation, evaluation, and learning. This includes developing evaluation policies, defining task structures, and contributing to operator-facing interfaces that enable scalable and reliable data collection. The ideal candidate is highly experimental, systems-oriented, and comfortable working across software, robotics, and data pipelines, with a strong focus on turning ambiguous capability goals into measurable and actionable evaluation systems. Key job responsibilities - Design and implement evaluation frameworks to measure robot capabilities across structured tasks, edge cases, and real-world scenarios - Develop task definitions, success criteria, and benchmarking methodologies that enable consistent and reproducible evaluation of policies - Create and refine data collection protocols that generate high-quality, task-relevant datasets aligned with model development needs - Build and iterate on teleoperation workflows and operator interfaces to support efficient, reliable, and scalable data collection - Analyze evaluation results and collected data to identify performance gaps, failure modes, and opportunities for targeted data collection - Collaborate with engineering teams to integrate evaluation tooling, logging systems, and data pipelines into the broader robotics stack - Stay current with advances in robotics, evaluation methodologies, and human-in-the-loop learning to continuously improve internal approaches - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
US, WA, Seattle
We are looking for a talented, organized, and customer-focused applied researcher to join our Pricing Optimization science group, with a charter to measure, refine, and launch customer-obsessed improvements to our algorithmic pricing and promotion models across all products listed on Amazon. This role requires an individual with exceptional machine learning modeling and architecture expertise — particularly in deep learning, neural networks, and transformer-based architectures applied to price prediction and forecasting problems. Equally important is deep expertise in causal machine learning — including causal inference, treatment-effect estimation, and experimentation methods (e.g., uplift modeling, double/debiased machine learning, instrumental variables, and A/B and quasi-experimental design) — to isolate the true impact of pricing and promotion decisions on customer behavior and business outcomes. The ideal candidate brings a strong foundation in applied statistics and probabilistic modeling, excellent cross-functional collaboration skills, business acumen, and an entrepreneurial spirit. We are looking for an experienced innovator who is a self-starter, comfortable with ambiguity, demonstrates strong attention to detail, and has the ability to work in a fast-paced and ever-changing environment. Key job responsibilities See the big picture. Understand and influence the long-term vision for Amazon's science-based competitive, perception-preserving pricing techniques. Develop and advance price prediction models leveraging deep learning frameworks, transformer architectures, and advanced statistical methods to drive pricing accuracy at scale. Build strong collaborations. Partner with product, engineering, and science teams within Pricing & Promotions to deploy machine learning price estimation and error correction solutions at Amazon scale. Design and implement neural network-based architectures — including sequence models and transformers — for large-scale price prediction and optimization. Stay informed. Establish mechanisms to stay up to date on the latest scientific advancements in deep learning, transformer architectures, applied statistics, neural network design, probabilistic forecasting, and multi-objective optimization techniques. Identify opportunities to apply them to relevant Pricing & Promotions business problems. Keep innovating for our customers. Foster an environment that promotes rapid experimentation, continuous learning, and incremental value delivery. Leverage statistical rigor and modern deep learning approaches to validate hypotheses and drive measurable pricing improvements. Successfully execute & deliver. Apply your exceptional technical machine learning expertise — including deep neural networks, attention-based models, and applied statistical analysis — to incrementally move the needle on some of our hardest pricing problems. A day in the life We are hiring a Sr. Applied Scientist to drive our pricing optimization initiatives. We drive cross-domain and cross-system improvements through: * shape and extend our RL optimization platform - a pricing centric tool that automates the optimization of various system parameters and price inputs. * Error detection and price quality guardrails at scale. * Identifying opportunities to optimally price across systems and contexts (marketplaces, request types, event periods) Price is a highly relevant input into Stores architectures; this role creates the opportunity to drive extremely large impact (measured in Bs not Ms), but demands careful thought and clear communication. About the team The Pricing Optimization science group builds and refines Amazon's algorithmic pricing and promotion models at scale. Our team combines expertise in deep learning, transformer architectures, applied statistics, and probabilistic forecasting to develop price prediction systems that directly impact the customer experience. The team also brings hands-on experience with causal modeling and inference — including uplift modeling and treatment effect estimation — to rigorously measure the impact of pricing decisions on customer behavior and business outcomes. We partner closely with product, engineering, and business teams to take solutions from research through production deployment.
IN, KA, Bangalore
Have you ever ordered a product on Amazon and when that box with the smile arrived you wondered how it got to you so fast? Have you wondered where it came from and how much it cost Amazon to deliver it to you? If so, the WW Amazon Logistics, Business Analytics team is for you. We manage the delivery of tens of millions of products every week to Amazon’s customers, achieving on-time delivery in a cost-effective manner. We are looking for an enthusiastic, customer obsessed, Sr. Applied Scientist with good analytical skills to help manage projects and operations, implement scheduling solutions, improve metrics, and develop scalable processes and tools. The primary role of an Operations Research Scientist within Amazon is to address business challenges through building a compelling case, and using data to influence change across the organization. This individual will be given responsibility on their first day to own those business challenges and the autonomy to think strategically and make data driven decisions. Decisions and tools made in this role will have significant impact to the customer experience, as it will have a major impact on how the final phase of delivery is done at Amazon. Ideal candidates will be a high potential, strategic and analytic graduate with a PhD in (Operations Research, Statistics, Engineering, and Supply Chain) ready for challenging opportunities in the core of our world class operations space. Great candidates have a history of operations research, and the ability to use data and research to make changes. This role requires robust program management skills and research science skills in order to act on research outcomes. This individual will need to be able to work with a team, but also be comfortable making decisions independently, in what is often times an ambiguous environment. Responsibilities may include: - Develop input and assumptions based preexisting models to estimate the costs and savings opportunities associated with varying levels of network growth and operations - Creating metrics to measure business performance, identify root causes and trends, and prescribe action plans - Managing multiple projects simultaneously - Working with technology teams and product managers to develop new tools and systems to support the growth of the business - Communicating with and supporting various internal stakeholders and external audiences