Prime Video's work on sports field registration, recap/intro detection

Two papers at WACV propose neural models for enhancing video-streaming experiences.

Like all of Amazon’s major technology groups, Amazon Prime Video has a dedicated team of scientists who are working constantly to find new ways to delight our customers and improve our products.

Our work was on display at this year’s IEEE Winter Conference on Applications of Computer Vision, where we presented two papers. One was on sports field registration, or understanding the spatial relationships between objects depicted in sports videos. The other was on recap and intro detection, or automatically identifying the recaps and intros at the beginnings of TV shows, so viewers can skip them if they want.

American football, with dense features
At top is video of an American football play; bottom left is a visualization of our grid keypoints; bottom right is a visualization of our dense features.

Sports field registration involves mapping video images onto a topographical model of the field, to enable enhancement of the video feed. It’s the technology behind the virtual first-down lines in American-football broadcasts or the virtual world-record lines in swimming broadcasts.

Usually, sports field registration requires onsite cameras equipped with sensors and calibrated to reference points on the field. Combining the sensor output with the cameras’ video yields very accurate field registration.

We address the problem of sports field registration in the absence of instrumentation, using video from a single camera capable of pan, tilt, and zoom (PTZ) motion. This could enable the addition of cutting-edge graphics to broadcasts of minor-league or amateur sporting events, broadcasts of less-popular sports, or even video signals from uninstrumented secondary cameras at major sporting events.

Where previous work on this problem modeled field topography using only a few keypoints — usually, intersections of lines laid down on the field — we model the field using a dense grid of keypoints.

Model of a soccer field with a dense grid of keypoints
A traditional model of a soccer field (left), with a few keypoints at the intersections of lines, and our model (right), with a dense grid of keypoints.

Using video annotated according to our modeling scheme, we train a neural network to correlate image pixels with specific keypoints in our model of the field.

The dense grid increases the precision of our registration — provided that we correctly identify the keypoints. But of course, keypoints that don’t lie at the intersections of field lines are harder to identify.

Consequently, we use a second source of information to improve our mapping. This is a set of dense field features that represent the standard distances between lines on the field and between other identifiable regions of the field.

In the figure below, for instance, the black-and-white model at left illustrates the lines of an American-football field, while the black-and-white model at right illustrates the numbers marking the yard lines.

Maps of linear and regional features of an American football field using normalized distances between black and white pixels
An American-football field (top); maps of linear and regional features of the field (second row); and representations of those features using only the distance from each black pixel to the nearest white pixel in the feature map.

The glowing green elements of the bottom images are meant to indicate that features of the black-and-white models are being represented, not according to their absolute location on the field, but according to normalized distances between black pixels and white pixels. 

That is, whereas the keypoints represent absolute field positions, the dense feature set represents field position relative to recurring visual elements of the field. It’s thus a complementary feature set that improves the mapping between a video frame and the sports field.

Using the dense features to verify keypoints adds computational overhead, however, and our system needs to work in real time. Our network architecture therefore incorporates several properties meant to reduce this overhead.

The first is that it is a multitask network: from the input data, it produces a single vector representation that passes to both the keypoint estimator and the dense-feature extractor.

Model of an encoder passing a vector representation of input data to a keypoint detector and a dense-feature extractor
Our network architecture. A shared encoder produces a vector representation of the input data that passes to both the keypoint detector and the dense-feature extractor.

The second is that the network uses the dense features for verification only if it has reason to believe that the keypoint estimates are inaccurate. Specifically, given the initial keypoint estimate for a frame of video, the network takes several different samples of keypoints and determines whether they align with each other. If they don’t, it uses the dense features to refine its estimate (the self-verification and online-refinement modules in the diagram above).

By combining these techniques, we were able to get our sports field registration system to work in real time. In tests, we compared it to multiple state-of-the-art sports field registration systems on five data sets: soccer, American football, ice hockey, basketball, and tennis.

On different sports, our system’s performance ranged from comparable to baseline to much better. For American football, for instance, according to the standard version of the intersection-over-union measure, our system was 2.5 times as accurate as the best-performing baseline.

Five sports
At left are grid keypoints and the projection of field templates onto the videos of five different sports; at right are mappings of the camera’s field of view onto models of the fields.

Intro and recap detection

Fans of Prime Video’s hit shows, such as The Marvelous Mrs. Maisel, are familiar with the option of skipping the introductions — which usually feature credits and theme music — and recaps — quick summaries of the narrative to date — at the beginning of individual episodes.

With existing content, however, providing the option to skip intros and recaps requires hand coding. We’d like to extend that option to other Prime Video programming through automatic detection of intros and recaps.

Both intros and recaps have distinguishing features that should make them detectable. Intros tend to involve text (credits) superimposed on the screen, often with extended musical performances in the background, while recaps usually involve unusually quick cuts between scenes. Frequently, they’re also introduced by text.

Our detector is a neural network, with an architecture chosen to maximize responsiveness to these elements of intros and recaps. Unlike alternative approaches that require an entire video series to find intro and recap timestamps, our approach can work on each episode independently, which makes it more practical.

With our system, a given frame of video passes first to a convolutional neural network (CNN). CNNs are designed to step through input images, applying the same filters to successive blocks of pixels. They can thus learn to identify text regardless of what region of the screen it falls in. We also pass the input audio to the same CNN, which learns a fused representation of audio and video.

Architecture of intro and recap detector: individual frames of input video and outputs of the conditional random field
The architecture of our intro and recap detector. The blue lines at the bottom represent individual frames of input video. The outputs of the conditional random field (CRF) are “R” for recap, “I” for intro, and “C” for content.

The output of the CNN then passes to a bidirectional long-short-term-memory (Bi-LSTM) network. An LSTM is a type of neural network that processes sequential inputs in order, so that each output reflects both the inputs and outputs that preceded it. A Bi-LSTM passes through the same sequence both forward and backward. This allows our network to recognize longer-term dependencies — such as the cutting rates in particular video sequences.

Finally, the output of the LSTM passes to a conditional random field, which essentially performs curve smoothing. Smoother contours within a segment of video enable clearer identification of the boundaries between segments — between, say, intros and recaps, or between either and the new content of an episode.

In tests, we compared the performance of our system to baselines that used the same CNN but different methods to process the CNN’s output: a single-layer LSTM; a two-layer LSTM; a Bi-LSTM; and a Bi-LSTM that uses Viterbi decoding, rather than a CRF, for smoothing. We find that our system dramatically outperforms all four baselines. 

Research areas

Related content

US, WA, Redmond
Amazon Leo is Amazon’s low Earth orbit satellite broadband network. Its mission is to deliver fast, reliable internet to customers and communities around the world, and we’ve designed the system with the capacity, flexibility, and performance to serve a wide range of customers, from individual households to schools, hospitals, businesses, government agencies, and other organizations operating in locations without reliable connectivity. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. We are looking for an experienced Data Scientist to help architect state-of-the-art test infrastructure and lead the development of data models and analysis tools to represent the ground truth about satellite test results in order to facilitate important business decisions. Our team is responsible for core infrastructure and tools that will serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes. Key job responsibilities * Work with engineering, software and manufacturing teams to understand drivers, impacts, and key influences on satellite performance * Lead the design, build and implementation of production models and make decisions in real time for satellite test results * Drive actions at scale to optimize test methodology and drive increases to satellite reliability * Analysis and modeling of satellite telemetry from test results in lab and on-orbit * Develop models and data pipelines for satellite telemetry * Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs * Develop scalable visualizations for analysis of satellite performance A day in the life As Amazon Leo Data Scientist you will own the architecture definition and development of data analysis tools to to aid engineering and production teams in deciding flight-worthiness of each Amazon Leo satellite and historical traceability tools to enable simplified discovery and interpretation of past test data. You will work with multiple engineering, software and manufacturing teams across ground and space systems, to specify requirements, define data collection, interpretation strategies, data pipelines and implement data analysis and reporting tools for Integrated Vehicle tests. Your focus will be in optimizing the analysis of test results to enable Amazon Leo production plans. About the team The Automated Vehicle Testing Team is a mix of scientists and software engineers responsible for data infrastructure, tools, and research that serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes.
CN, 31, Shanghai
Worldwide Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon's 19+ overseas marketplaces and supporting local Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of Chinese business to go globally. The Worldwide Global Selling Analytics, Intelligence, and Technology (WWGS-AIT) team serves as the research, automation, and insight arm of the International Seller Service data hub, enabling rapid delivery of growth insights through strategic investments in regional data foundations, self-service business intelligence solutions, and artificial intelligence tools. The WWGS-AIT team is positioned to establish AI-ready foundational capabilities across the WWGS organization while maintaining excellence in business insight generation, and self-service BI/AI application development. WWGS-AIT is looking for a Data Scientist to design and build seller-facing AI agents that turn our AI-ready data foundation into intelligent, conversational experiences for Amazon's global sellers. You will own the intelligence layer of these agents end-to-end, from modeling and retrieval to evaluation and launch, working alongside applied scientists, data engineers, and the Seller Assistant platform team to put trustworthy AI directly into sellers' hands. Key job responsibilities - Design, build, and iterate seller-facing AI agents (LLM-powered) that help Chinese sellers grow globally, reasoning over WWGS-AIT's AI-ready data foundation and knowledge base. - Develop the intelligence layer of agents: retrieval-augmented generation (RAG) over our knowledge management system, tool-use / function-calling orchestration, prompt engineering, and model fine-tuning or adaptation where needed. - Ground agent responses in standardized metrics and unified seller profiles to guarantee consistency and accuracy across agents; design and enforce guardrails that prevent hallucination and protect sensitive, compliance-restricted data. - Build rigorous evaluation frameworks (golden datasets, offline evaluation, and online experimentation) to measure and continuously improve agent quality, safety, and seller impact. - Develop seller-intelligence models (segmentation, entity resolution / One-ID, ranking and recommendation) that power personalized agent experiences. - Partner with WWGS Tech and the Seller Assistant platform team to productionize agents and tools (e.g., via MCP), defining the model and intelligence contract while engineering operates the runtime. - Collaborate with business, product, and cross-functional partners to translate seller pain points into agent capabilities and measurable business outcomes. - Stay current with advances in GenAI and agentic systems, and bring applied research into production.
US, WA, Redmond
At Amazon, we’re inventing on behalf of customers, and with Amazon Leo, we’re redefining what global connectivity looks like. Our mission is to deliver fast, affordable broadband to unserved and underserved communities around the world through a constellation of low Earth orbit (LEO) satellites. Every system we build helps connect people to education, healthcare, opportunity, and each other. As a Data Scientist, you will be responsible for developing advanced analytics and machine learning solutions for user terminals. You will develop predictive models to proactively identify possible user terminal failures in the field. You will work in a collaborative environment with a multi-disciplinary team, including constellation, RF, antenna, silicon, algorithm, and software engineers. Key job responsibilities As a Data Scientist, you will develop analytic tools for a team developing current and future user terminals. Your responsibilities include: • Develop statistical and analytical tool to enable the regression decision from on-orbit and lab measurement of user terminals • Publish documents and create compelling visualizations and presentations to communicate insights to stakeholders • Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs • Develop scalable visualizations for analysis of user terminal performance • Work closely with constellation, RF, antenna, silicon, algorithm, and software engineers to root-cause the failures using data as the primary tool • Drive consensus on metrics and analysis approaches to support product development strategy Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life As a Data Scientist in the LEO Customer Terminal Team, you will work daily with satellite constellation, algorithm, RF, antenna, silicon, hardware, and software teams in a collaborative environment. Your focus will be using data as an intelligence source to enable design decisions for the team. About the team The LEO Customer Terminal team is responsible for developing both outdoor and indoor devices that enable customers to access internet service via the LEO satellite network. We own the entire process from early prototypes through mass production, including requirements documentation, architecture definition, hardware development, algorithm development, and all integration and verification testing.
US, WA, Seattle
Amazon Web Services (AWS) is looking for a sr. Manager, Applied to join the Quick Science team. Quick is AWS’s enterprise generative AI assistant that helps users answer questions, summarize documents, generate content, take actions, and automate workflows using information across enterprise systems. As a key member of this team, you will lead research and development efforts in generative AI and Agentic AI to enable intelligent agents that perform complex reasoning, automate multi-step workflows, and make enterprise users significantly more productive. Key job responsibilities You’ll work on building and optimizing multi-modal foundation models, training and fine-tuning state-of-the-art LLMs, and architecting systems that scale efficiently across domains. This role blends science leadership, development of applied scientists, innovation, and deep collaboration with engineering teams to bring research into production.
US, NY, New York
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Research Scientist II Job Location: New York, New York Job Number: AMZ9898222 Position Responsibilities: Interact with various software and business groups to develop an understanding of their business requirements and operational processes. Utilize acquired knowledge and business judgment to build scalable machine learning systems, optimization models and operational tools to improve the bottom line. Build quantitative mathematical models to represent a wide range of supply chain, transportation and logistics systems. Implement these models and tools using modeling languages and engineering code in software languages such as Python, C++, or JAVA. Gather required data for analysis and mathematical model building by writing ad-hoc scripts and database queries. Perform quantitative, economic, and numerical performance analyses of these systems under uncertainty using statistical and optimization tools. Create computer simulations to support operational decision-making. Identify areas with potential for improvement and work with internal teams to generate requirements to realize improvements. Design optimal or near optimal solution methodologies to be used by in-house decision support tools and software. Create software prototypes to verify and validate the devised solutions methodologies. Integrate prototypes into production systems using standard software development tools and methodologies. Position Requirements: Master's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and one year of research or work experience in the job offered, or as a Research Scientist, Research Assistant, Software Engineer, or a related occupation. Employer will accept a Bachelor's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and five years of progressive post-baccalaureate research or work experience in the job offered or a related occupation as equivalent to the Master's degree and one year of experience. Must have one year of research or work experience in the following skill(s): (1) programming with a major programming language including Java, C++, C#, C, or Python; and (2) formulating and solving both discrete and continuous optimization problems. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $158,440/year to $212,800/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
IN, TN, Chennai
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, CA, Santa Clara
Join the next science and engineering revolution at Amazon's Delivery Foundation Model team, where you'll work alongside world-class scientists and engineers to pioneer the next frontier of logistics through advanced AI and foundation models. We are seeking an exceptional Senior Applied Scientist to help develop innovative foundation models that enable delivery of billions of packages worldwide. In this role, you'll combine highly technical work with scientific leadership, ensuring the team delivers robust solutions for dynamic real-world environments. Your team will leverage Amazon's vast data and computational resources to tackle ambitious problems across a diverse set of Amazon delivery use cases. Key job responsibilities • Design and implement novel deep learning architectures combining a multitude of modalities, including image, video, and geospatial data. • Solve computational problems to train foundation models on vast amounts of Amazon data and infer at Amazon scale, taking advantage of latest developments in hardware and deep learning libraries. • As a foundation model developer, collaborate with multiple science and engineering teams to help build adaptations that power use cases across Amazon Last Mile deliveries, improving experience and safety of a delivery driver, an Amazon customer, and improving efficiency of Amazon delivery network. • Guide technical direction for specific research initiatives, ensuring robust performance in production environments. • Mentor fellow scientists while maintaining strong individual technical contributions. A day in the life • Develop and implement novel foundation model architectures, working hands-on with data and our extensive training and evaluation infrastructure • Guide and support fellow scientists in solving complex technical challenges, from trajectory planning to efficient multi-task learning • Guide and support fellow engineers in building scalable and reusable infra to support model training, evaluation, and inference • Lead focused technical initiatives from conception through deployment, ensuring successful integration with production systems- Drive technical discussions within the team and and key stakeholders • Conduct experiments and prototype new ideas • Mentor team members while maintaining significant hands-on contribution to technical solutions About the team The Delivery Foundation Model team combines ambitious research vision with real-world impact. Our foundation models provide generative reasoning capabilities required to meet the demands of Amazon's global Last Mile delivery network. We leverage Amazon's unparalleled computational infrastructure and extensive datasets to deploy state-of-the-art foundation models to improve the safety, quality, and efficiency of Amazon deliveries. Our work spans the full spectrum of foundation model development, from multimodal training using images, videos, and sensor data, to sophisticated modeling strategies that can handle diverse real-world scenarios. We build everything end to end, from data preparation to model training and evaluation to inference, along with all the tooling needed to understand and analyze model performance. Join us if you're excited about pushing the boundaries of what's possible in logistics, working with world-class scientists and engineers, and seeing your innovations deployed at unprecedented scale.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
CN, 13, Beijing
About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. AWS Global Sales drives adoption of the AWS cloud worldwide, enabling customers of all sizes to innovate and expand in the cloud. Our team empowers every customer to grow by providing tailored service, unmatched technology, and consistent support. We dive deep to understand each customer's unique challenges, then craft innovative solutions that accelerate their success. This customer-first approach is how we built the world's most adopted cloud. Join us and help us grow. Amazon Web Services came to China in 2013, and has been relentlessly investing and expanding our infrastructure and business since then. Amazon Web Services launched its China (Beijing) Region (operated by Sinnet) in September 2016 and its China (Ningxia) Region (operated by NWCD) in December 2017. In 2019, Amazon Web Services added a new region in Hong Kong, making China the only country with three Amazon Web Services regions aside from the U.S. In 2022, Amazon Web Services launched Local Zone in Taipei. Amazon Web Services has also established an AI lab in Shanghai and two IoT labs in Shenzhen and Taipei. The Amazon Web Services Partner Network has thousands of Partners in China. Amazon Web Services has supported over 10,000 local startups and has provided cloud skills training to over 700,000 talents. Amazon’s first two utility-scale renewable projects—a solar farm and a wind farm—are also generating clean energy to the country’s grid. Amazon Web Services (AWS) is looking for an Applied Scientist to join the Industry Builder Team in China Mainland & Hong Kong (CMHK). The Industry Builder Team designs and builds industry assets and capabilities: reusable solution accelerators, reference architectures, prototypes, and technical building blocks that address the highest-value use cases within a target industry (e.g., games, manufacturing, automotive, retail, media & entertainment). As an Applied Scientist on this team, you are an Industry Builder who owns the AI/ML core of these industry assets. You will invent, implement, and productize generative AI and machine learning components that make our industry assets differentiated, scalable, and ready for customers to adopt. You own the AI portion of the industry asset lifecycle end to end. You do not just prototype: you build assets, take them through review so they are validated for reuse, and you are accountable for the quality, documentation, and adoption of your assets. Because the team is measured by the business impact its assets generate, building assets that are reusable, well-documented, and adopted by the field is a core part of the role. This is a builder role at the intersection of science and industry. You will partner with industry specialists, solutions architects, product teams, and partners to turn industry problems into concrete, deployable AI capabilities, then harden them into assets the field can reuse across many customers. Key job responsibilities • Own the AI/ML and generative AI components of industry assets and capabilities: research, design, implement, and productize state-of-the-art models, agents, and pipelines that power reusable industry solutions • Own the full lifecycle of your assets: build them, take them through review so they are validated for reuse, document them well, and iterate based on field and customer feedback. Keep your assets' documentation and information complete and current so they are discoverable, reusable by the field, and their business impact can be accurately tracked • Translate prioritized industry use cases into technical building blocks (solution accelerators, reference implementations, sample code, and prototypes) that the field and partners can adopt at scale. Collaborate with industry specialists to shape the industry solution roadmap, contributing the science point of view on which AI capabilities are feasible, differentiated, and high-impact • Build rapid prototypes and minimum viable solutions in real customer engagements, then generalize the learnings into reusable assets. Apply generative AI techniques (prompt engineering, RAG, agentic workflows, fine-tuning, model hosting and deployment) and classical ML where appropriate to solve never-before-solved industry problems • Create technical collateral (best-practice guides, tutorials, blog posts, sample code, workshops, and presentations) adapted to technical, business, and executive stakeholders, and evangelize assets to field teams and customers About the team The Industry Builder Team focuses on industry solution innovation. We explore potential solutions and develop them into code assets to help empower our industry customers. Most of our solutions leverage agentic AI technology and are built on top of AWS cloud service building blocks. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting-edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. We are looking for an Applied Scientist III to set the scientific direction for the next generation of agentic AI applications that guide Amazon advertisers. In this role you will define, lead and build the science behind agentic systems that reason, plan, and act autonomously to manage and optimize ad campaigns based on a deep understanding of the advertiser and the marketplace. You will own the agentic architecture end to end, partnering closely with product and engineering leaders to translate a long-term science vision into concrete research and engineering roadmaps. Working backwards from the needs of millions of advertisers, you will take the lead on medium-to-large, ambiguous problems where neither the problem nor the solution is well defined, and deliver customer-facing products that help advertisers create, optimize, and grow their campaigns. You will invent new methods at the product level, and drive their adoption across multiple teams. This role combines science leadership, technical depth, product focus, and business understanding: you will raise the science bar, build consensus on approach across partners, and mentor scientists and engineers while remaining deeply hands-on with the hardest technical problems. Key job responsibilities As an Applied Scientist III on this team you will: - Define the science vision for the agentic campaign management system and, with product and engineering leaders, turn it into delivery roadmaps. - Build agentic systems that autonomously manage and optimize ad campaigns — encoding auction and marketplace dynamics (bidding, budget pacing, keyword and targeting decisions) while balancing advertiser ROI, shopper experience, and marketplace health. - Define and curate the datasets and signals needed to train and evaluate these agents — advertiser and campaign data, auction and bid/budget signals, impressions, clicks, conversions, and search-term/keyword performance. - Stay deeply hands-on: write production-quality, critical-path code and build core components that take agentic systems from prototype to launch. - Own the agentic architecture — planning, tool use and integration (e.g., MCP), long-horizon reasoning (e.g., ReAct, CoT/ToT), and multi-agent orchestration — and stay deeply hands-on, writing production-quality, critical-path code from prototype to launch. - Define the evaluation and safety methodology for agent workflows and drive its adoption as the bar for reliability and trust. - Drive the team's scientific agenda, mentor scientists and engineers, and represent the team in the internal and external scientific community. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This team within Sponsored Products and Brands is focused on guiding and supporting millions of advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as autonomously manage campaigns based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.