Quantum key distribution and authentication: Separating facts from myths

Key exchange protocols and authentication mechanisms solve distinct problems and must be integrated in a secure communication system.

Quantum key distribution (QKD) is a technology that leverages the laws of quantum physics to securely share secret information between distant communicating parties. With QKD, quantum-mechanical properties ensure that if anyone tries to tamper with the secret-sharing process, the communicating parties will know. Keys established through QKD can then be used in traditional symmetric encryption or with other cryptographic technologies to secure communications.

“Record now, decrypt later" (RNDL) is a cybersecurity risk arising from advances in quantum computing. The term refers to the situation in which attackers record encrypted data today, even though they cannot decrypt it immediately. They store this data with the expectation that future quantum computers will be powerful enough to break the cryptographic algorithms currently securing it. Sensitive information such as financial records, healthcare data, or state secrets could be at risk, even years after it was transmitted.

Mitigating RNDL requires adopting quantum-resistant cryptographic methods, such as post-quantum cryptography (PQC) and/or quantum key distribution (QKD), to ensure confidentiality against future quantum advancements. AWS has invested in the migration to post-quantum cryptography to protect the confidentiality, integrity, and authenticity of customer data.

Quantum communication is important enough that in 2022, three of its pioneers won the Nobel Prize for physics. However, misconceptions about QKD’s role still persist. One of them is that QKD lacks practical value because it “doesn’t solve the authentication problem”. This view can obscure the broad benefits that QKD brings to secure communications when integrated properly into existing systems.

QKD should be viewed as a complement to — rather than a replacement for — existing cybersecurity frameworks. Functionally, QKD solves the same problem solved by other key establishment protocols, including the well-known Diffie-Hellman (DH) method and the module-lattice-based key encapsulation mechanism (ML-KEM), the standard recently ratified by the FIPS — but it does it in a fundamentally different way. Like those methods, QKD depends on strong authentication to defend against threats such as man-in-the-middle attacks, where an attacker poses as one of the communicating parties.

Related content
The head of Amazon Web Services’ quantum communication program on the Nobel winners’ influence on her field.

In short, key exchange protocols and authentication mechanisms are different security primitives for solving distinct problems and must be integrated together in a secure communication system.

The challenge, then, is not to give QKD an authentication mechanism but to understand how it can be integrated with other established mechanisms to strengthen the overall security infrastructure. As quantum technologies continue to evolve, it’s important to shift the conversation from skepticism about authentication to consideration of how QKD can be thoughtfully and practically implemented to address today’s and tomorrow’s cybersecurity needs — such as the need to mitigating the “record now, decrypt later” (RNDL) attack (see sidebar).

Understanding the role of authentication in QKD

When discussing authentication in the context of QKD, we focus on the classical digital channel that the parties use to exchange information about their activities on the quantum channel. This isn’t about user authentication methods, such as logging in with passwords or biometrics, but rather about authenticating the communicating entities and the data exchanged. Entity authentication ensures that the parties are who they claim to be; data authentication guarantees that the information received is the same as what was sent by the claimed source. QKD protocols include a classical-communication component that uses both authentication methods to assure the overall security of the interaction.

Entity authentication

Entity authentication is the process by which one party (the "prover") asserts its identity, and another party (the "verifier") validates that assertion. This typically involves a registration step, in which the verifier obtains reliable identification information about the prover, as a prelude to any further authentication activity. The purpose of this step is to establish a “root of trust” or “trust anchor”, ensuring that the verifier has a trusted baseline for future authentications.

Related content
Collaboration will seek to advance the development of a quantum internet.

Several entity authentication methods are in common use, each based on a different type of trust anchor:

  • Public-key-infrastructure (PKI) authentication: In this method, a prover’s certificate is issued by a trusted certificate authority (CA). The verifier relies on this CA, or the root CA in a certificate chain, to establish trust. The certificate acts as the trust anchor that links the prover’s identity to its public key.
  • PGP-/GPG-based (web of trust) authentication: Here, trust is decentralized. A prover’s public key is trusted if it has been vouched for by one or more trusted third parties, such as a mutual acquaintance or a public-key directory. These third parties serve as the trust anchors.
  • Pre-shared-key-based (PSK) authentication: In this case, both the prover and the verifier share a secret key that was exchanged via an offline or other secure out-of-band method. The trust anchor is the method of securely sharing this key a priori, such as a secure courier or another trusted channel.

These trust anchors form the technical backbones of all authentication systems. However, all entity authentication methods are based on a fundamental assumption: the prover is either the only party that holds the critical secret data (e.g., the prover’s private key in PKI or PGP) or the only other party that shares the secret with the verifier (PSK). If this assumption is broken — e.g., the prover's private key is stolen or compromised, or the PSK is leaked — the entire authentication process can fail.

Data authentication

Data authentication, also known as message authentication, ensures both the integrity and authenticity of the transmitted data. This means the data received by the verifier is exactly what the sender sent, and it came from a trusted source. As with entity authentication, the foundation of data authentication is the secure management of secret information shared by the communicating parties.

Related content
Among the ‘first wave’ of scientists to gain a PhD in quantum technology, the senior manager of research science discusses her two-decade-long career journey.

The most common approach to data authentication is symmetric cryptography, where both parties share a secret key. A keyed message authentication code (MAC), such as HMAC or GMAC, is used to compute a unique tag for the transmitted data. This tag allows the receiver to verify that the data hasn’t been altered during transit. The security of this method depends on the collision resistance of the chosen MAC algorithm — that is, the computational infeasibility of finding two or more plaintexts that could yield the same tag — and the confidentiality of the shared key. The authentication tag ensures data integrity, while the secret key guarantees the authenticity of the data origin.

An alternative method uses asymmetric cryptography with digital signatures. In this approach, the sender generates a signature using a private key and the data itself. The receiver, or anyone else, can verify the signature’s authenticity using the sender’s public key. This method provides data integrity through the signature algorithm, and it assures data origin authenticity as long as only the sender holds the private key. In this case, the public key serves as a verifiable link to the sender, ensuring that the signature is valid.

In both the symmetric and the asymmetric approaches, successful data authentication depends on effective entity authentication. Without knowing and trusting the identity of the sender, the verification of the data’s authenticity is compromised. Therefore, the strength of data authentication is closely tied to the integrity of the underlying entity authentication process.

Authentication in QKD

The first quantum cryptography protocol, known as BB84, was developed by Bennett and Brassard in 1984. It remains foundational to many modern QKD technologies, although notable advancements have been made since then.

Related content
New method enables entanglement between vacancy centers tuned to different wavelengths of light.

QKD protocols are unique because they rely on the fundamental principles of quantum physics, which allow for “information-theoretic security.” This is distinct from the security provided by computational complexity. In the quantum model, any attempt to eavesdrop on the key exchange is detectable, providing a layer of security that classical cryptography cannot offer.

QKD relies on an authenticated classical communication channel to ensure the integrity of the data exchanged between parties, but it does not depend on the confidentiality of that classical channel. (This is why RNDL is not an effective attack against QKD). Authentication just guarantees that the entities establishing keys are legitimate, protecting against man-in-the-middle attacks.

Currently, several commercial QKD products are available, many of which implement the original BB84 protocol and its variants. These solutions offer secure key distribution in real-world applications, and they all pair with strong authentication processes to ensure the communication remains secure from start to finish. By integrating both technologies, organizations can build communication infrastructures capable of withstanding both classical and quantum threats.

Authentication in QKD bootstrap: A manageable issue

During the initial bootstrap phase of a QKD system, the authentic classical channel is established using traditional authentication methods based on PKI or PSK. As discussed earlier, all of these methods ultimately rely on the establishment of a trust anchor.

Related content
Automated reasoning and optimizations specific to CPU microarchitectures improve both performance and assurance of correct implementation.

While confidentiality may need to be maintained for an extended period (sometimes decades), authentication is a real-time process. It verifies identity claims and checks data integrity in the moment. Compromising an authentication mechanism at some future point will not affect past verifications. Once an authentication process is successfully completed, the opportunity for an adversary to tamper with it has passed. That is, even if, in the future, a specific authentication mechanism used in QKD is broken by a new technology, QKD keys generated prior to that point are still safe to use, because no adversary can go back in time to compromise past QKD key generation.

This means that the reliance on traditional, non-QKD authentication methods presents an attack opportunity only during the bootstrap phase, which typically lasts just a few minutes. Given that this phase is so short compared to the overall life cycle of a QKD deployment, the potential risks posed by using authentication mechanisms are relatively minor.

Authentication after QKD bootstrap: Not a new issue

Once the bootstrap phase is complete, the QKD devices will have securely established shared keys. These keys can then be used for PSK-based authentication in future communications. In essence, QKD systems can maintain the authenticated classical communication channel by utilizing a small portion of the very keys they generate, ensuring continued secure communication beyond the initial setup phase.

It is important to note that if one of the QKD devices is compromised locally for whatever reason, the entire system’s security could be at risk. However, this is not a unique vulnerability introduced by QKD. Any cryptographic system faces similar challenges when the integrity of an endpoint is compromised. In this respect, QKD is no more susceptible to it than any other cryptographic system.

Overcoming key challenges to QKD’s role in cybersecurity

Up to now we have focused on clarifying the myths about authentication needs in QKD. Next we will discuss several other challenges in using QKD in practice.

Bridging the gap between QKD theory and implementation

While QKD protocols are theoretically secure, there remains a significant gap between theory and real-world implementations. Unlike traditional cryptographic methods, which rely on well-understood algorithms that can be thoroughly reviewed and certified, QKD systems depend on specialized hardware. This introduces complexity, as the process of reviewing and certifying QKD hardware is not yet mature.

Related content
Using time to last byte — rather than time to first byte — to assess the effects of data-heavy TLS 1.3 on real-world connections yields more encouraging results.

In conventional cryptography, risks like side-channel attacks — which use runtime clues such as memory access patterns or data retrieval times to deduce secrets — are well understood and mitigated through certification processes. QKD systems are following a similar path. The European Telecommunications Standards Institute (ETSI) has made a significant move by introducing the Common Criteria Protection Profile for QKD, the first international effort to create a standardized certification framework for these systems. ISO/IEC has also published standards on security requirements and test and evaluation methods for QKD. These represent crucial steps in building the same level of trust that traditional cryptography enjoys.

Once the certification process is fully established, confidence in QKD’s hardware implementations will continue to grow, enabling the cybersecurity community to embrace QKD as a reliable, cutting-edge solution for secure communication. Until then, the focus remains on advancing the review and certification processes to ensure that these systems meet the highest security standards.

QKD deployment considerations

One of the key challenges in the practical deployment of QKD is securely transporting the keys generated by QKD devices to their intended users. While it’s accepted that QKD is a robust mechanism for distributing keys to the QKD devices themselves, it does not cover the secure delivery of keys from the QKD device to the end user (or key consumer).

QKD diagram.png
A schematic representation of two endpoints — site A and site B — that want to communicate safely. The top line represents the user traffic being protected, and the bottom lines are the channels required to establish secure communication. An important practical consideration is how to transmit a key between a QKD device and an end user within an endpoint.

This issue arises whether the QKD system is deployed within a large intranet or a small local-area network. In both cases, the keys must be transported over a non-QKD system. The standard deployment requirement is that the key delivery from the QKD system to the key consumer occurs “within the same secure site”, and the definition of a “secure site” is up to the system operator.

Related content
Prize honors Amazon senior principal scientist and Penn professor for a protocol that achieves a theoretical limit on information-theoretic secure multiparty computation.

The best practice is to make the boundary of the secure site as small as is practical. One extreme option is to remove the need for transporting keys over classical networks entirely, by putting the QKD device and the key user’s computing hardware in the same physical unit. This eliminates the need for traditional network protocols for key transport and realizes the full security benefits of QKD without external dependency. In cases where the extreme option is infeasible or impractical, the secure site should cover only the local QKD system and the intended key consumers.

Conclusion

QKD-generated keys will remain secure even when quantum computers emerge, and communications using these keys are not vulnerable to RNDL attacks. For QKD to reach its full potential, however, the community must collaborate closely with the broader cybersecurity ecosystem, particularly in areas like cryptography and governance, risk, and compliance (GRC). By integrating the insights and frameworks established in these fields, QKD can overcome its current challenges in trust and implementation.

This collective effort is essential to ensure that QKD becomes a reliable and integral part of secure communication systems. As these collaborations deepen, QKD will be well-positioned to enhance existing security frameworks, paving the way for its adoption across industries and applications.

Related content

US, CA, Pasadena
The Amazon Center for Quantum Computing in Pasadena, CA, is looking to hire a Fabrication R&D Scientist with experience in semiconductor process development who will aid in Amazon’s effort to bring cloud quantum computing services to its worldwide customer base. You will join a multi-disciplinary team of scientists, and hardware and software engineers working at the forefront of quantum computing. Through your work inside and outside of the cleanroom environment in the fabrication research and development group, you will solve problems related to developing next-generation quantum processors. Candidates must have a demonstrated background in sound scientific and engineering principles, and must have excellent data analysis, bias for action, problem solving, and communication skills, and be highly motivated and curious to research and learn new technical topics as needed. As a Fab R&D scientist you will be expected to work on new ideas and stay abreast of novel approaches in fabricating and packaging superconducting quantum processors. Working effectively within a team environment is critical. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Work/Life Balance Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Key job responsibilities Responsibilities include developing and optimizing processes to fabricate high-coherence superconducting qubits; developing advanced 3DI interconnect and routing technologies for integrating superconducting quantum technologies; analyzing inline metrology and electrical test data; developing and maintaining integration documentation, design rules, and standard operating procedures; interacting with project leads to provide feedback that continuously improves different processes; staying updated with the latest advancements and industry trends in process integration and apply knowledge to improve processes and drive innovation providing technical guidance and support to junior colleagues, fostering a collaborative and knowledge-sharing work environment. A day in the life The candidate will develop novel technologies using micro-/nano-fabrication techniques inside the cleanroom (independently or in collaboration with other scientists, engineers, and technicians) for next-generation quantum computing. Outside the cleanroom, the candidate will plan experiments, analyze data, and conceive future innovations.
US, CA, San Francisco
Amazon Industrial Robotics is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon Industrial Robotics, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As a Sr. Applied Scientist in Robot Perception, you will be at the forefront of this transformation. You will develop and deploy state-of-the-art perception algorithms that enable robots to truly understand and interact with the physical world — bridging the gap between theoretical research and realworld impact. Bringing deep expertise in Computer Vision and a nuanced understanding of the capabilities and limitations of modern Vision-Language Models (VLMs), you will innovate boldly and push the boundaries of what's possible. Our vision for the Perception layer is ambitious: to enable seamless, intelligent interaction between the user, the robot, and its environment. This is a rare opportunity to work at the intersection of deep learning, large language models, and robotics — contributing to research that doesn't just advance the field, but reshapes it. You will collaborate with world-class teams pioneering breakthroughs in dexterous manipulation, locomotion, and humanrobot interaction, all at an unprecedented scale. Key job responsibilities Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding • Lead research initiatives in computer vision, sensor fusion and 3D perception • Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities • Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment • Mentor junior scientists and engineers; contribute to a culture of technical excellence • Define and track key metrics to measure perception system performance in real-world environments • Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment • Drive technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations • Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team • Mentor team members while maintaining significant hands-on contribution to technical solutions About the team Our Industrial Robotics Group is a diverse group of scientists and engineers passionate about building intelligent machines. We value curiosity, rigor, and a bias for action. We believe in learning from failure and iterating quickly toward solutions that matter.
US, NY, New York
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. Our products are used daily to surface new selection and provide customers a wider set of product choices along their shopping journeys. The business is focused on generating value for shoppers as well as advertisers. Our team uses a combination of econometrics, machine learning, and data science to build disruptive products for all our Advertising products. We also generate insights to guide Amazon Advertising strategy, providing direct support to senior leadership. We are looking for an experienced Economist with a deep passion for building econometric solutions and the ability to communicate data insights and scientific vision to execute on strategic projects. Key job responsibilities - Leverage econometrics and ML models to optimize advertising strategies on behalf of our customers. - Influence key business and product decisions based on insights from models you develop. - Perform hands-on analysis and modeling with enormous data sets to develop insights that increase traffic monetization and merchandise sales without compromising shopper experience. - Work closely with software engineers on detailed requirements to productionize the models you build. - Run A/B experiments that affect hundreds of millions of customers, evaluate the impact of your optimizations and communicate your results to various business stakeholders. - Work with other scientists, software developers, and product partners to implement your solutions.
US, WA, Bellevue
The Supply Chain Optimization Technologies (SCOT) team builds technology to automate and optimize Amazon’s supply chain of physical goods. We seek a Data Scientist with strong analytical and communication skills to join our team. SCOT manages Amazon's inventory under uncertainty of demand, pricing, promotions, supply, vendor lead times, and product life cycle. We optimize complex trade-offs between customer experience, inventory costs, fulfillment costs, fulfillment center capacity, etc. We develop sophisticated algorithms that involve learning from large amounts of data such as prices, promotions, similar products, and other data from our product catalog in order to automatically act on millions of dollars’ worth of inventory weekly and establish plans for tens of thousands of employees. As a Data Scientist, you will contribute to the research community, by working with other scientists across Amazon and our Supply Chain, as well as collaborating with academic researchers and publishing papers both internally and externally. Key job responsibilities Major responsibilities include: - Analysis of large amounts of data from different parts of the supply chain and their associated business functions - Improving upon existing machine learning methodologies by developing new data sources, developing and testing model enhancements, running computational experiments, and fine-tuning model parameters for new models - Formalizing assumptions about how models are expected to behave, creating definitions of outliers, developing methods to systematically identify these outliers, and explaining why they are reasonable or identifying fixes for them - Communicating verbally and in writing to business customers with various levels of technical knowledge, educating them about our research, as well as sharing insights and recommendations - Utilizing code (Python, R, Scala, etc.) for analyzing data and building statistical and machine learning models and algorithms A day in the life As a Data Scientist in SCOT, you will be tasked to understand and work with innovative research tools to enable the implementation of sophisticated models on big data. As a successful data scientist in the SCOT team, you are an analytical problem solver who enjoys diving into data from various businesses, is excited about investigations and algorithms, can multi-task, and can credibly interface between scientists, engineers and business stakeholders. Your expertise in synthesizing and communicating insights and recommendations to audiences of varying levels of technical sophistication will enable you to answer specific business questions and innovate for the future. Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: - Medical, Dental, and Vision Coverage - Maternity and Parental Leave Options - Paid Time Off (PTO) - 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!
US, CA, San Jose
Are you excited about using econometrics to make multi-million dollar decisions more Science and Data Driven? Are you interested in supporting Consumer Hardware device concepts from innovative idea inception to launch? Do you want to work on a Economics and Data Science team focused on tackling some of the hardest business questions within the Devices business at Amazon and then scaling those Statistics and Econometrics solutions via internal to Amazon tools? Then this could be the role for you! The Decision Science team owns demand estimates and pricing recommendations of concept devices before customers know they exist. We support analyses on hardware and services ranging from Echo Frames to Kindle Paperwhite to Blink Video Camera subscriptions to the Amazon Smart Plug - all prior to launch. In this role, you will develop science for high visible senior leadership decisions on new devices and services and work with a cross-functional team to apply and scale innovative science broadly. Key job responsibilities - Design, estimate, and scale Berry-Levinsohn-Pakes (BLP) random coefficients demand models to quantify consumer heterogeneity, own- and cross-price elasticities, and substitution patterns across large product markets. - Implement and optimize numerical routines—including GMM estimation, contraction mappings, and simulation-based inversion—to solve structural demand systems at scale in Python. - Develop and validate instrumental variables strategies to address price endogeneity in differentiated product markets, ensuring unbiased and robust demand parameter estimates. - Build production-grade pipelines that ingest large-scale observational datasets, estimate consumer preferences, and generate product-level demand forecasts on recurring schedules. - Collaborate with cross-functional teams including product management, marketing, and operations to translate structural model outputs—such as willingness-to-pay and competitive diversion ratios—into actionable pricing and portfolio strategies. - Advance the team's structural modeling capabilities by researching and deploying extensions to classical BLP frameworks (e.g., supply-side estimation, dynamic demand, micro-moments) and documenting approaches in clear technical reports.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the next-level. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Key job responsibilities * Develop, deploy, and operate scalable bioinformatics analysis workflows on AWS * Evaluate and incorporate novel bioinformatic approaches to solve critical business problems * Originate and lead the development of new data collection workflows with cross-functional partners * Partner with laboratory science teams on design and analysis of experiments About the team Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Research Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, WA, Seattle
RISC's vision is to make Amazon Earth’s most trusted shopping destination for safe and compliant products. We do this by protecting customers from products that are unsafe, illegal, illegally marketed, controversial or otherwise in violation of Amazon's policies while enabling our Selling Partners (SPs) to offer their broadest selection of safe and compliant products. We are seeking an exceptional Applied Scientist to join a team of experts in the field of agentic AI, GenAI, Machine Learning, Software Engineers, and work together to tackle challenging problems across diverse compliance domains. We leverage and train state-of-the-art large-language-models (LLMs), multi-modal model, mixed with elegant harness engineering and SKILL building to 1) detect illegal and unsafe products across the Amazon catalog; 2) automation safety and compliance content authoring; 3) reasoning over enforcement action to provide actionable insights to Amazon sellers. We work on machine learning problems for content generation, multi-modal classification, global product taxonomy, intent detection, information retrieval, anomaly and fraud detection, agentic AI, generative AI and multi-agent system. This is an exciting and challenging position to deliver scientific innovations into production systems at Amazon-scale to make immediate, meaningful customer impacts while also pursuing ambitious, long-term research. You will work in a highly collaborative environment where you can analyze and process large amounts of image, text, unstructured and tabular data. You will work on challenging science problems that have not been solved before, conduct rapid prototyping to validate your hypothesis, and deploy your algorithmic ideas at scale. There will be something new to learn every day as we work in an environment with rapidly evolving regulations and adversarial actors looking to outwit your best ideas. Key job responsibilities • Design and evaluate state-of-the-art algorithms and approaches in content generation, multi-modal classification, global product taxonomy, intent detection, information retrieval, anomaly and fraud detection, agentic AI, generative AI and multi-agent system. • Translate product and CX requirements into measurable science problems and metrics. • Collaborate with product and tech partners and customers to validate hypothesis, drive adoption, and increase business impact • Key author in writing high quality scientific papers in internal and external peer-reviewed conferences. A day in the life • Understanding customer problems, project timelines, and team/project mechanisms • Proposing science formulations and brainstorming ideas with team to solve business problems • Writing code, and running experiments with re-usable science libraries • Reviewing labels and audit results with investigators and operations associates • Sharing science results with science, product and tech partners and customers • Writing science papers for submission to peer-review venues, and reviewing science papers from other scientists in the team. • Contributing to team retrospectives for continuous improvements • Driving science research collaborations and attending study groups with scientists across Amazon
US, NY, New York
About Sponsored Products and Brands: The Sponsored Products and Brands (SPB) organization at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About Our Team: The Brand Beacon team is responsible for inventing impressions offerings for brands to increase share of voice via premium experiences, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products. About This Role: As a Senior Scientist for the team, you will have the opportunity to apply your deep subject matter expertise in the area of ML, LLM and GenAI models. You will invent new product experiences that enable novel advertiser and shopper experiences. This role will liaise with internal Amazon partners and work on bringing state-of-the-art GenAI models to production, and stay abreast of the latest developments in the space of GenAI and identify opportunities to improve the efficiency and productivity of the team. Additionally, you will define a long-term science vision for our advertising business, driven by our customer’s needs, and translate it into actionable plans for our team of applied scientists and engineers. This role will play a critical role in elevating the team’s scientific and technical rigor, identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. You will communicate learnings to leadership and mentor and grow Applied AI talent across org. * Develop AI solutions for advertiser and shopper experiences. Build monetization and optimization systems that leverage generative models to value and improve campaign performance. * Define a long-term science vision and roadmap for our advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses. * Effectively communicate technical and non-technical ideas with teammates and stakeholders. * Stay up-to-date with advancements and the latest modeling techniques in the field. * Think big about the arc of development of Gen AI over a multi-year horizon and identify new opportunities to apply these technologies to solve real-world problems. #GenAI
US, WA, Seattle
Amazon's Stores-Ads Science team operates at the intersection of Amazon's Stores and advertising businesses. We develop causal measurement systems, optimization algorithms, and machine learning models that inform how advertising affects shopper engagement, driving selling partner growth and marketplace economics. Our science shapes decisions both at the strategic level and in production systems. We are a team of interdisciplinary scientists who combine causal inference, economic modeling, and machine learning to drive measurable business impact. We are looking for an Applied Science Manager to lead our Ads Impact initiative. This team owns the science of understanding and optimizing how advertising creates value for shoppers and selling partners. What makes this role distinctive is its position at the frontier of AI and Economics: as Amazon's shopping experience evolves from traditional search toward LLM-powered, agentic commerce, the fundamental mechanisms through which advertising creates value are changing. This role will partner with leading scientists and academic researchers to measure these effects through large-scale causal experimentation, and develop novel methods to encode causal and economic reasoning into AI systems that optimize the shopping experience. Key job responsibilities In this role, you will lead a team of scientists, setting the technical vision and science roadmap for ads impact measurement and optimization. You will design experiments that identify the causal mechanisms through which advertising drives shopper engagement, advertiser value, and marketplace outcomes. You will develop optimization algorithms that integrate these causal signals into production and business decision-making, in close partnership with engineering and product teams across the organization. You will lead the research and communicate findings and recommendations to senior leadership through written narratives that connect technical science to business strategy. This role requires deep expertise in causal inference and experimental design, combined with strong applied ML skills and the engineering judgment to translate research into production systems. You will hire and develop future science leaders, think strategically, set ambitious roadmaps in highly ambiguous problem spaces, and foster a culture that values both intellectual depth and production impact. You will work cross-functionally, influencing across organizational boundaries to drive alignment on complex, multi-sided tradeoffs.