Quantum key distribution and authentication: Separating facts from myths

Key exchange protocols and authentication mechanisms solve distinct problems and must be integrated in a secure communication system.

Quantum key distribution (QKD) is a technology that leverages the laws of quantum physics to securely share secret information between distant communicating parties. With QKD, quantum-mechanical properties ensure that if anyone tries to tamper with the secret-sharing process, the communicating parties will know. Keys established through QKD can then be used in traditional symmetric encryption or with other cryptographic technologies to secure communications.

“Record now, decrypt later" (RNDL) is a cybersecurity risk arising from advances in quantum computing. The term refers to the situation in which attackers record encrypted data today, even though they cannot decrypt it immediately. They store this data with the expectation that future quantum computers will be powerful enough to break the cryptographic algorithms currently securing it. Sensitive information such as financial records, healthcare data, or state secrets could be at risk, even years after it was transmitted.

Mitigating RNDL requires adopting quantum-resistant cryptographic methods, such as post-quantum cryptography (PQC) and/or quantum key distribution (QKD), to ensure confidentiality against future quantum advancements. AWS has invested in the migration to post-quantum cryptography to protect the confidentiality, integrity, and authenticity of customer data.

Quantum communication is important enough that in 2022, three of its pioneers won the Nobel Prize for physics. However, misconceptions about QKD’s role still persist. One of them is that QKD lacks practical value because it “doesn’t solve the authentication problem”. This view can obscure the broad benefits that QKD brings to secure communications when integrated properly into existing systems.

QKD should be viewed as a complement to — rather than a replacement for — existing cybersecurity frameworks. Functionally, QKD solves the same problem solved by other key establishment protocols, including the well-known Diffie-Hellman (DH) method and the module-lattice-based key encapsulation mechanism (ML-KEM), the standard recently ratified by the FIPS — but it does it in a fundamentally different way. Like those methods, QKD depends on strong authentication to defend against threats such as man-in-the-middle attacks, where an attacker poses as one of the communicating parties.

Related content
The head of Amazon Web Services’ quantum communication program on the Nobel winners’ influence on her field.

In short, key exchange protocols and authentication mechanisms are different security primitives for solving distinct problems and must be integrated together in a secure communication system.

The challenge, then, is not to give QKD an authentication mechanism but to understand how it can be integrated with other established mechanisms to strengthen the overall security infrastructure. As quantum technologies continue to evolve, it’s important to shift the conversation from skepticism about authentication to consideration of how QKD can be thoughtfully and practically implemented to address today’s and tomorrow’s cybersecurity needs — such as the need to mitigating the “record now, decrypt later” (RNDL) attack (see sidebar).

Understanding the role of authentication in QKD

When discussing authentication in the context of QKD, we focus on the classical digital channel that the parties use to exchange information about their activities on the quantum channel. This isn’t about user authentication methods, such as logging in with passwords or biometrics, but rather about authenticating the communicating entities and the data exchanged. Entity authentication ensures that the parties are who they claim to be; data authentication guarantees that the information received is the same as what was sent by the claimed source. QKD protocols include a classical-communication component that uses both authentication methods to assure the overall security of the interaction.

Entity authentication

Entity authentication is the process by which one party (the "prover") asserts its identity, and another party (the "verifier") validates that assertion. This typically involves a registration step, in which the verifier obtains reliable identification information about the prover, as a prelude to any further authentication activity. The purpose of this step is to establish a “root of trust” or “trust anchor”, ensuring that the verifier has a trusted baseline for future authentications.

Related content
Collaboration will seek to advance the development of a quantum internet.

Several entity authentication methods are in common use, each based on a different type of trust anchor:

  • Public-key-infrastructure (PKI) authentication: In this method, a prover’s certificate is issued by a trusted certificate authority (CA). The verifier relies on this CA, or the root CA in a certificate chain, to establish trust. The certificate acts as the trust anchor that links the prover’s identity to its public key.
  • PGP-/GPG-based (web of trust) authentication: Here, trust is decentralized. A prover’s public key is trusted if it has been vouched for by one or more trusted third parties, such as a mutual acquaintance or a public-key directory. These third parties serve as the trust anchors.
  • Pre-shared-key-based (PSK) authentication: In this case, both the prover and the verifier share a secret key that was exchanged via an offline or other secure out-of-band method. The trust anchor is the method of securely sharing this key a priori, such as a secure courier or another trusted channel.

These trust anchors form the technical backbones of all authentication systems. However, all entity authentication methods are based on a fundamental assumption: the prover is either the only party that holds the critical secret data (e.g., the prover’s private key in PKI or PGP) or the only other party that shares the secret with the verifier (PSK). If this assumption is broken — e.g., the prover's private key is stolen or compromised, or the PSK is leaked — the entire authentication process can fail.

Data authentication

Data authentication, also known as message authentication, ensures both the integrity and authenticity of the transmitted data. This means the data received by the verifier is exactly what the sender sent, and it came from a trusted source. As with entity authentication, the foundation of data authentication is the secure management of secret information shared by the communicating parties.

Related content
Among the ‘first wave’ of scientists to gain a PhD in quantum technology, the senior manager of research science discusses her two-decade-long career journey.

The most common approach to data authentication is symmetric cryptography, where both parties share a secret key. A keyed message authentication code (MAC), such as HMAC or GMAC, is used to compute a unique tag for the transmitted data. This tag allows the receiver to verify that the data hasn’t been altered during transit. The security of this method depends on the collision resistance of the chosen MAC algorithm — that is, the computational infeasibility of finding two or more plaintexts that could yield the same tag — and the confidentiality of the shared key. The authentication tag ensures data integrity, while the secret key guarantees the authenticity of the data origin.

An alternative method uses asymmetric cryptography with digital signatures. In this approach, the sender generates a signature using a private key and the data itself. The receiver, or anyone else, can verify the signature’s authenticity using the sender’s public key. This method provides data integrity through the signature algorithm, and it assures data origin authenticity as long as only the sender holds the private key. In this case, the public key serves as a verifiable link to the sender, ensuring that the signature is valid.

In both the symmetric and the asymmetric approaches, successful data authentication depends on effective entity authentication. Without knowing and trusting the identity of the sender, the verification of the data’s authenticity is compromised. Therefore, the strength of data authentication is closely tied to the integrity of the underlying entity authentication process.

Authentication in QKD

The first quantum cryptography protocol, known as BB84, was developed by Bennett and Brassard in 1984. It remains foundational to many modern QKD technologies, although notable advancements have been made since then.

Related content
New method enables entanglement between vacancy centers tuned to different wavelengths of light.

QKD protocols are unique because they rely on the fundamental principles of quantum physics, which allow for “information-theoretic security.” This is distinct from the security provided by computational complexity. In the quantum model, any attempt to eavesdrop on the key exchange is detectable, providing a layer of security that classical cryptography cannot offer.

QKD relies on an authenticated classical communication channel to ensure the integrity of the data exchanged between parties, but it does not depend on the confidentiality of that classical channel. (This is why RNDL is not an effective attack against QKD). Authentication just guarantees that the entities establishing keys are legitimate, protecting against man-in-the-middle attacks.

Currently, several commercial QKD products are available, many of which implement the original BB84 protocol and its variants. These solutions offer secure key distribution in real-world applications, and they all pair with strong authentication processes to ensure the communication remains secure from start to finish. By integrating both technologies, organizations can build communication infrastructures capable of withstanding both classical and quantum threats.

Authentication in QKD bootstrap: A manageable issue

During the initial bootstrap phase of a QKD system, the authentic classical channel is established using traditional authentication methods based on PKI or PSK. As discussed earlier, all of these methods ultimately rely on the establishment of a trust anchor.

Related content
Automated reasoning and optimizations specific to CPU microarchitectures improve both performance and assurance of correct implementation.

While confidentiality may need to be maintained for an extended period (sometimes decades), authentication is a real-time process. It verifies identity claims and checks data integrity in the moment. Compromising an authentication mechanism at some future point will not affect past verifications. Once an authentication process is successfully completed, the opportunity for an adversary to tamper with it has passed. That is, even if, in the future, a specific authentication mechanism used in QKD is broken by a new technology, QKD keys generated prior to that point are still safe to use, because no adversary can go back in time to compromise past QKD key generation.

This means that the reliance on traditional, non-QKD authentication methods presents an attack opportunity only during the bootstrap phase, which typically lasts just a few minutes. Given that this phase is so short compared to the overall life cycle of a QKD deployment, the potential risks posed by using authentication mechanisms are relatively minor.

Authentication after QKD bootstrap: Not a new issue

Once the bootstrap phase is complete, the QKD devices will have securely established shared keys. These keys can then be used for PSK-based authentication in future communications. In essence, QKD systems can maintain the authenticated classical communication channel by utilizing a small portion of the very keys they generate, ensuring continued secure communication beyond the initial setup phase.

It is important to note that if one of the QKD devices is compromised locally for whatever reason, the entire system’s security could be at risk. However, this is not a unique vulnerability introduced by QKD. Any cryptographic system faces similar challenges when the integrity of an endpoint is compromised. In this respect, QKD is no more susceptible to it than any other cryptographic system.

Overcoming key challenges to QKD’s role in cybersecurity

Up to now we have focused on clarifying the myths about authentication needs in QKD. Next we will discuss several other challenges in using QKD in practice.

Bridging the gap between QKD theory and implementation

While QKD protocols are theoretically secure, there remains a significant gap between theory and real-world implementations. Unlike traditional cryptographic methods, which rely on well-understood algorithms that can be thoroughly reviewed and certified, QKD systems depend on specialized hardware. This introduces complexity, as the process of reviewing and certifying QKD hardware is not yet mature.

Related content
Using time to last byte — rather than time to first byte — to assess the effects of data-heavy TLS 1.3 on real-world connections yields more encouraging results.

In conventional cryptography, risks like side-channel attacks — which use runtime clues such as memory access patterns or data retrieval times to deduce secrets — are well understood and mitigated through certification processes. QKD systems are following a similar path. The European Telecommunications Standards Institute (ETSI) has made a significant move by introducing the Common Criteria Protection Profile for QKD, the first international effort to create a standardized certification framework for these systems. ISO/IEC has also published standards on security requirements and test and evaluation methods for QKD. These represent crucial steps in building the same level of trust that traditional cryptography enjoys.

Once the certification process is fully established, confidence in QKD’s hardware implementations will continue to grow, enabling the cybersecurity community to embrace QKD as a reliable, cutting-edge solution for secure communication. Until then, the focus remains on advancing the review and certification processes to ensure that these systems meet the highest security standards.

QKD deployment considerations

One of the key challenges in the practical deployment of QKD is securely transporting the keys generated by QKD devices to their intended users. While it’s accepted that QKD is a robust mechanism for distributing keys to the QKD devices themselves, it does not cover the secure delivery of keys from the QKD device to the end user (or key consumer).

QKD diagram.png
A schematic representation of two endpoints — site A and site B — that want to communicate safely. The top line represents the user traffic being protected, and the bottom lines are the channels required to establish secure communication. An important practical consideration is how to transmit a key between a QKD device and an end user within an endpoint.

This issue arises whether the QKD system is deployed within a large intranet or a small local-area network. In both cases, the keys must be transported over a non-QKD system. The standard deployment requirement is that the key delivery from the QKD system to the key consumer occurs “within the same secure site”, and the definition of a “secure site” is up to the system operator.

Related content
Prize honors Amazon senior principal scientist and Penn professor for a protocol that achieves a theoretical limit on information-theoretic secure multiparty computation.

The best practice is to make the boundary of the secure site as small as is practical. One extreme option is to remove the need for transporting keys over classical networks entirely, by putting the QKD device and the key user’s computing hardware in the same physical unit. This eliminates the need for traditional network protocols for key transport and realizes the full security benefits of QKD without external dependency. In cases where the extreme option is infeasible or impractical, the secure site should cover only the local QKD system and the intended key consumers.

Conclusion

QKD-generated keys will remain secure even when quantum computers emerge, and communications using these keys are not vulnerable to RNDL attacks. For QKD to reach its full potential, however, the community must collaborate closely with the broader cybersecurity ecosystem, particularly in areas like cryptography and governance, risk, and compliance (GRC). By integrating the insights and frameworks established in these fields, QKD can overcome its current challenges in trust and implementation.

This collective effort is essential to ensure that QKD becomes a reliable and integral part of secure communication systems. As these collaborations deepen, QKD will be well-positioned to enhance existing security frameworks, paving the way for its adoption across industries and applications.

Related content

US, WA, Redmond
Amazon Leo is Amazon’s low Earth orbit satellite broadband network. Its mission is to deliver fast, reliable internet to customers and communities around the world, and we’ve designed the system with the capacity, flexibility, and performance to serve a wide range of customers, from individual households to schools, hospitals, businesses, government agencies, and other organizations operating in locations without reliable connectivity. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. We are looking for an experienced Data Scientist to help architect state-of-the-art test infrastructure and lead the development of data models and analysis tools to represent the ground truth about satellite test results in order to facilitate important business decisions. Our team is responsible for core infrastructure and tools that will serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes. Key job responsibilities * Work with engineering, software and manufacturing teams to understand drivers, impacts, and key influences on satellite performance * Lead the design, build and implementation of production models and make decisions in real time for satellite test results * Drive actions at scale to optimize test methodology and drive increases to satellite reliability * Analysis and modeling of satellite telemetry from test results in lab and on-orbit * Develop models and data pipelines for satellite telemetry * Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs * Develop scalable visualizations for analysis of satellite performance A day in the life As Amazon Leo Data Scientist you will own the architecture definition and development of data analysis tools to to aid engineering and production teams in deciding flight-worthiness of each Amazon Leo satellite and historical traceability tools to enable simplified discovery and interpretation of past test data. You will work with multiple engineering, software and manufacturing teams across ground and space systems, to specify requirements, define data collection, interpretation strategies, data pipelines and implement data analysis and reporting tools for Integrated Vehicle tests. Your focus will be in optimizing the analysis of test results to enable Amazon Leo production plans. About the team The Automated Vehicle Testing Team is a mix of scientists and software engineers responsible for data infrastructure, tools, and research that serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes.
CN, 31, Shanghai
Worldwide Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon's 19+ overseas marketplaces and supporting local Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of Chinese business to go globally. The Worldwide Global Selling Analytics, Intelligence, and Technology (WWGS-AIT) team serves as the research, automation, and insight arm of the International Seller Service data hub, enabling rapid delivery of growth insights through strategic investments in regional data foundations, self-service business intelligence solutions, and artificial intelligence tools. The WWGS-AIT team is positioned to establish AI-ready foundational capabilities across the WWGS organization while maintaining excellence in business insight generation, and self-service BI/AI application development. WWGS-AIT is looking for a Data Scientist to design and build seller-facing AI agents that turn our AI-ready data foundation into intelligent, conversational experiences for Amazon's global sellers. You will own the intelligence layer of these agents end-to-end, from modeling and retrieval to evaluation and launch, working alongside applied scientists, data engineers, and the Seller Assistant platform team to put trustworthy AI directly into sellers' hands. Key job responsibilities - Design, build, and iterate seller-facing AI agents (LLM-powered) that help Chinese sellers grow globally, reasoning over WWGS-AIT's AI-ready data foundation and knowledge base. - Develop the intelligence layer of agents: retrieval-augmented generation (RAG) over our knowledge management system, tool-use / function-calling orchestration, prompt engineering, and model fine-tuning or adaptation where needed. - Ground agent responses in standardized metrics and unified seller profiles to guarantee consistency and accuracy across agents; design and enforce guardrails that prevent hallucination and protect sensitive, compliance-restricted data. - Build rigorous evaluation frameworks (golden datasets, offline evaluation, and online experimentation) to measure and continuously improve agent quality, safety, and seller impact. - Develop seller-intelligence models (segmentation, entity resolution / One-ID, ranking and recommendation) that power personalized agent experiences. - Partner with WWGS Tech and the Seller Assistant platform team to productionize agents and tools (e.g., via MCP), defining the model and intelligence contract while engineering operates the runtime. - Collaborate with business, product, and cross-functional partners to translate seller pain points into agent capabilities and measurable business outcomes. - Stay current with advances in GenAI and agentic systems, and bring applied research into production.
US, WA, Redmond
At Amazon, we’re inventing on behalf of customers, and with Amazon Leo, we’re redefining what global connectivity looks like. Our mission is to deliver fast, affordable broadband to unserved and underserved communities around the world through a constellation of low Earth orbit (LEO) satellites. Every system we build helps connect people to education, healthcare, opportunity, and each other. As a Data Scientist, you will be responsible for developing advanced analytics and machine learning solutions for user terminals. You will develop predictive models to proactively identify possible user terminal failures in the field. You will work in a collaborative environment with a multi-disciplinary team, including constellation, RF, antenna, silicon, algorithm, and software engineers. Key job responsibilities As a Data Scientist, you will develop analytic tools for a team developing current and future user terminals. Your responsibilities include: • Develop statistical and analytical tool to enable the regression decision from on-orbit and lab measurement of user terminals • Publish documents and create compelling visualizations and presentations to communicate insights to stakeholders • Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs • Develop scalable visualizations for analysis of user terminal performance • Work closely with constellation, RF, antenna, silicon, algorithm, and software engineers to root-cause the failures using data as the primary tool • Drive consensus on metrics and analysis approaches to support product development strategy Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life As a Data Scientist in the LEO Customer Terminal Team, you will work daily with satellite constellation, algorithm, RF, antenna, silicon, hardware, and software teams in a collaborative environment. Your focus will be using data as an intelligence source to enable design decisions for the team. About the team The LEO Customer Terminal team is responsible for developing both outdoor and indoor devices that enable customers to access internet service via the LEO satellite network. We own the entire process from early prototypes through mass production, including requirements documentation, architecture definition, hardware development, algorithm development, and all integration and verification testing.
US, NY, New York
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Research Scientist II Job Location: New York, New York Job Number: AMZ9898222 Position Responsibilities: Interact with various software and business groups to develop an understanding of their business requirements and operational processes. Utilize acquired knowledge and business judgment to build scalable machine learning systems, optimization models and operational tools to improve the bottom line. Build quantitative mathematical models to represent a wide range of supply chain, transportation and logistics systems. Implement these models and tools using modeling languages and engineering code in software languages such as Python, C++, or JAVA. Gather required data for analysis and mathematical model building by writing ad-hoc scripts and database queries. Perform quantitative, economic, and numerical performance analyses of these systems under uncertainty using statistical and optimization tools. Create computer simulations to support operational decision-making. Identify areas with potential for improvement and work with internal teams to generate requirements to realize improvements. Design optimal or near optimal solution methodologies to be used by in-house decision support tools and software. Create software prototypes to verify and validate the devised solutions methodologies. Integrate prototypes into production systems using standard software development tools and methodologies. Position Requirements: Master's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and one year of research or work experience in the job offered, or as a Research Scientist, Research Assistant, Software Engineer, or a related occupation. Employer will accept a Bachelor's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and five years of progressive post-baccalaureate research or work experience in the job offered or a related occupation as equivalent to the Master's degree and one year of experience. Must have one year of research or work experience in the following skill(s): (1) programming with a major programming language including Java, C++, C#, C, or Python; and (2) formulating and solving both discrete and continuous optimization problems. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $158,440/year to $212,800/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
US, WA, Seattle
Amazon Web Services (AWS) is looking for a sr. Manager, Applied to join the Quick Science team. Quick is AWS’s enterprise generative AI assistant that helps users answer questions, summarize documents, generate content, take actions, and automate workflows using information across enterprise systems. As a key member of this team, you will lead research and development efforts in generative AI and Agentic AI to enable intelligent agents that perform complex reasoning, automate multi-step workflows, and make enterprise users significantly more productive. Key job responsibilities You’ll work on building and optimizing multi-modal foundation models, training and fine-tuning state-of-the-art LLMs, and architecting systems that scale efficiently across domains. This role blends science leadership, development of applied scientists, innovation, and deep collaboration with engineering teams to bring research into production.
IN, TN, Chennai
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, CA, Santa Clara
Join the next science and engineering revolution at Amazon's Delivery Foundation Model team, where you'll work alongside world-class scientists and engineers to pioneer the next frontier of logistics through advanced AI and foundation models. We are seeking an exceptional Senior Applied Scientist to help develop innovative foundation models that enable delivery of billions of packages worldwide. In this role, you'll combine highly technical work with scientific leadership, ensuring the team delivers robust solutions for dynamic real-world environments. Your team will leverage Amazon's vast data and computational resources to tackle ambitious problems across a diverse set of Amazon delivery use cases. Key job responsibilities • Design and implement novel deep learning architectures combining a multitude of modalities, including image, video, and geospatial data. • Solve computational problems to train foundation models on vast amounts of Amazon data and infer at Amazon scale, taking advantage of latest developments in hardware and deep learning libraries. • As a foundation model developer, collaborate with multiple science and engineering teams to help build adaptations that power use cases across Amazon Last Mile deliveries, improving experience and safety of a delivery driver, an Amazon customer, and improving efficiency of Amazon delivery network. • Guide technical direction for specific research initiatives, ensuring robust performance in production environments. • Mentor fellow scientists while maintaining strong individual technical contributions. A day in the life • Develop and implement novel foundation model architectures, working hands-on with data and our extensive training and evaluation infrastructure • Guide and support fellow scientists in solving complex technical challenges, from trajectory planning to efficient multi-task learning • Guide and support fellow engineers in building scalable and reusable infra to support model training, evaluation, and inference • Lead focused technical initiatives from conception through deployment, ensuring successful integration with production systems- Drive technical discussions within the team and and key stakeholders • Conduct experiments and prototype new ideas • Mentor team members while maintaining significant hands-on contribution to technical solutions About the team The Delivery Foundation Model team combines ambitious research vision with real-world impact. Our foundation models provide generative reasoning capabilities required to meet the demands of Amazon's global Last Mile delivery network. We leverage Amazon's unparalleled computational infrastructure and extensive datasets to deploy state-of-the-art foundation models to improve the safety, quality, and efficiency of Amazon deliveries. Our work spans the full spectrum of foundation model development, from multimodal training using images, videos, and sensor data, to sophisticated modeling strategies that can handle diverse real-world scenarios. We build everything end to end, from data preparation to model training and evaluation to inference, along with all the tooling needed to understand and analyze model performance. Join us if you're excited about pushing the boundaries of what's possible in logistics, working with world-class scientists and engineers, and seeing your innovations deployed at unprecedented scale.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
CN, 13, Beijing
About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. AWS Global Sales drives adoption of the AWS cloud worldwide, enabling customers of all sizes to innovate and expand in the cloud. Our team empowers every customer to grow by providing tailored service, unmatched technology, and consistent support. We dive deep to understand each customer's unique challenges, then craft innovative solutions that accelerate their success. This customer-first approach is how we built the world's most adopted cloud. Join us and help us grow. Amazon Web Services came to China in 2013, and has been relentlessly investing and expanding our infrastructure and business since then. Amazon Web Services launched its China (Beijing) Region (operated by Sinnet) in September 2016 and its China (Ningxia) Region (operated by NWCD) in December 2017. In 2019, Amazon Web Services added a new region in Hong Kong, making China the only country with three Amazon Web Services regions aside from the U.S. In 2022, Amazon Web Services launched Local Zone in Taipei. Amazon Web Services has also established an AI lab in Shanghai and two IoT labs in Shenzhen and Taipei. The Amazon Web Services Partner Network has thousands of Partners in China. Amazon Web Services has supported over 10,000 local startups and has provided cloud skills training to over 700,000 talents. Amazon’s first two utility-scale renewable projects—a solar farm and a wind farm—are also generating clean energy to the country’s grid. Amazon Web Services (AWS) is looking for an Applied Scientist to join the Industry Builder Team in China Mainland & Hong Kong (CMHK). The Industry Builder Team designs and builds industry assets and capabilities: reusable solution accelerators, reference architectures, prototypes, and technical building blocks that address the highest-value use cases within a target industry (e.g., games, manufacturing, automotive, retail, media & entertainment). As an Applied Scientist on this team, you are an Industry Builder who owns the AI/ML core of these industry assets. You will invent, implement, and productize generative AI and machine learning components that make our industry assets differentiated, scalable, and ready for customers to adopt. You own the AI portion of the industry asset lifecycle end to end. You do not just prototype: you build assets, take them through review so they are validated for reuse, and you are accountable for the quality, documentation, and adoption of your assets. Because the team is measured by the business impact its assets generate, building assets that are reusable, well-documented, and adopted by the field is a core part of the role. This is a builder role at the intersection of science and industry. You will partner with industry specialists, solutions architects, product teams, and partners to turn industry problems into concrete, deployable AI capabilities, then harden them into assets the field can reuse across many customers. Key job responsibilities • Own the AI/ML and generative AI components of industry assets and capabilities: research, design, implement, and productize state-of-the-art models, agents, and pipelines that power reusable industry solutions • Own the full lifecycle of your assets: build them, take them through review so they are validated for reuse, document them well, and iterate based on field and customer feedback. Keep your assets' documentation and information complete and current so they are discoverable, reusable by the field, and their business impact can be accurately tracked • Translate prioritized industry use cases into technical building blocks (solution accelerators, reference implementations, sample code, and prototypes) that the field and partners can adopt at scale. Collaborate with industry specialists to shape the industry solution roadmap, contributing the science point of view on which AI capabilities are feasible, differentiated, and high-impact • Build rapid prototypes and minimum viable solutions in real customer engagements, then generalize the learnings into reusable assets. Apply generative AI techniques (prompt engineering, RAG, agentic workflows, fine-tuning, model hosting and deployment) and classical ML where appropriate to solve never-before-solved industry problems • Create technical collateral (best-practice guides, tutorials, blog posts, sample code, workshops, and presentations) adapted to technical, business, and executive stakeholders, and evangelize assets to field teams and customers About the team The Industry Builder Team focuses on industry solution innovation. We explore potential solutions and develop them into code assets to help empower our industry customers. Most of our solutions leverage agentic AI technology and are built on top of AWS cloud service building blocks. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting-edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. We are looking for an Applied Scientist III to set the scientific direction for the next generation of agentic AI applications that guide Amazon advertisers. In this role you will define, lead and build the science behind agentic systems that reason, plan, and act autonomously to manage and optimize ad campaigns based on a deep understanding of the advertiser and the marketplace. You will own the agentic architecture end to end, partnering closely with product and engineering leaders to translate a long-term science vision into concrete research and engineering roadmaps. Working backwards from the needs of millions of advertisers, you will take the lead on medium-to-large, ambiguous problems where neither the problem nor the solution is well defined, and deliver customer-facing products that help advertisers create, optimize, and grow their campaigns. You will invent new methods at the product level, and drive their adoption across multiple teams. This role combines science leadership, technical depth, product focus, and business understanding: you will raise the science bar, build consensus on approach across partners, and mentor scientists and engineers while remaining deeply hands-on with the hardest technical problems. Key job responsibilities As an Applied Scientist III on this team you will: - Define the science vision for the agentic campaign management system and, with product and engineering leaders, turn it into delivery roadmaps. - Build agentic systems that autonomously manage and optimize ad campaigns — encoding auction and marketplace dynamics (bidding, budget pacing, keyword and targeting decisions) while balancing advertiser ROI, shopper experience, and marketplace health. - Define and curate the datasets and signals needed to train and evaluate these agents — advertiser and campaign data, auction and bid/budget signals, impressions, clicks, conversions, and search-term/keyword performance. - Stay deeply hands-on: write production-quality, critical-path code and build core components that take agentic systems from prototype to launch. - Own the agentic architecture — planning, tool use and integration (e.g., MCP), long-horizon reasoning (e.g., ReAct, CoT/ToT), and multi-agent orchestration — and stay deeply hands-on, writing production-quality, critical-path code from prototype to launch. - Define the evaluation and safety methodology for agent workflows and drive its adoption as the bar for reliability and trust. - Drive the team's scientific agenda, mentor scientists and engineers, and represent the team in the internal and external scientific community. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This team within Sponsored Products and Brands is focused on guiding and supporting millions of advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as autonomously manage campaigns based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.