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Amazon senior applied scientist Jack FitzGerald, delivering a keynote talk at the joint Language Intelligence @ Work and SEMANTiCS conference in Vienna, Austria.

Scaling multilingual virtual assistants to 1,000 languages

Self-supervised training, distributed training, and knowledge distillation have delivered remarkable results, but they’re just the tip of the iceberg.

Yesterday at the joint Language Intelligence @ Work and SEMANTiCS conference in Vienna, Austria, Amazon senior applied scientist Jack FitzGerald delivered a keynote talk on multilingual virtual assistants and the path toward a massively multilingual future. This is an edited version of his talk.

The evolution of human-computer interaction paradigms

In the past 50 years, computing technology has progressed from text-based terminal inputs, to graphical user interfaces, to predominantly web-based applications, through the mobile era, and finally into the era of a voice user interface and ambient computing.

Interface timeline.png
A brief history of computing interfaces.

Each of these paradigms has its own challenges with respect to multilingualism, whether it was the migration from ASCII to Unicode or proper character rendering on a website. However, I would argue that a voice AI system is the most difficult paradigm yet with respect to massive multilingualism.

The first reason is that the input space for voice interface commands is unbounded: the user can phrase each command in hundreds of different ways, all of which are valid. Another reason is that even within a single language, there can be many different dialects and accents.

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Most important, the coupling between language and culture is inescapable. Whether it’s the level of formality used, preferred activities, or religious differences, there isn’t a one-size-fits-all solution. Instead, we must adapt the virtual assistant to understand cultural context and say only things that are appropriate for a given locale.

Voice AI systems today

A typical voice AI system includes automatic-speech-recognition models, which convert raw audio into text; natural-language understanding models, which determine the user’s intent and recognize named entities; a central service for arbitration and dialogue management, which routes commands to the proper services or skills; and finally, a text-to-speech model, which issues the output. Additional tasks might include expansion of the underlying knowledge graph and semantic parsing, localization of touch screen content, or local information services.

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An overview of Alexa’s design.

Let’s look at some of the operational considerations for supporting multiple languages in such models. One is the training data: they must be topically exhaustive, meaning that they cover the full spectrum of possible user utterances, and they must be culturally exhaustive — for instance, covering all of the holidays a user might celebrate. They must also remain up-to-date, and it’s not always easy to add something new to the model without regression on existing functionalities.

A second consideration is in-house testing. Though in many cases one can get away with synthetic or otherwise artificial data for model training, for testing it’s important to have realistic utterances. Those typically need to come from humans, and collecting them can be a major expense. It’s also useful to perform live, interactive testing, which requires people who can speak and understand each language that the system supports.

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Finally, it’s important to have the ability to support users and process their feedback. In most cases, this again requires staff who understand each of the supported languages.

Ultimately, human-based processes are not very scalable if our goal is to support thousands of languages. Instead, we must turn to technology to the greatest extent possible.

Multilingual modeling today

One of the leading reasons for the current success of multilingual text models is self-supervision.

In traditional supervised learning, a model would be trained from scratch on the desired task. If we wanted a model that would classify the sentiment of a product review, for example, we would manually annotate a bunch of product reviews, and we would use that dataset to train the model.

Today, however, we make use of transfer learning, in which text models are pretrained on terabytes of text data that don’t require manual annotation. Instead, the training procedure leverages the structure inherent to the text itself.

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Self-supervised-training objectives.

We’ll call this self-supervised pretraining With the masked-language-modeling training objective, for instance, the model is fed the input “for [MASK] out loud!”, and it must predict that “[MASK]” should be filled with the word “crying”. Other objectives, such as causal language modeling, span filling, deshuffling, and denoising can also be used.

Because the datasets required for self-supervised pretraining are unlabeled and monolingual, we can leverage troves of data, such as Common Crawl web scrapes, every Wikipedia page in existence, thousands of books and news articles, and more. Couple these large datasets with highly parallelizable architectures such as transformers, which can be trained on over a thousand GPUs with near linear scaling, and we can build models with tens or hundreds of billions of dense parameters. Such has been the focus for many people in the field for the past few years, including the Alexa Teacher Model team.

One incredible consequence of the transfer learning paradigm is called zero-shot learning. In the context of multilingual modeling, it works like this: the modeler begins by pretraining the model on some set of languages, using self-supervision. As an example, suppose that the modeler trains a model on English, French, and Japanese using every Wikipedia article in those three languages.

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The next step is to adapt the model to a particular task using labeled data. Suppose that the modeler has a labeled dataset for intent classification, but only in English. The modeler can go ahead and fine-tune the model on the English data, then run it on the remaining languages.

Despite the fact that the model was never trained to do intent classification with French or Japanese data, it can still classify intents in those languages, by leveraging what it learned about those languages during pretraining. Given that the acquisition of labeled data is often a bottleneck, this property of language models is highly valuable for language expansion. Of course, zero-shot learning is just the extreme end of a continuum: transfer learning helps even out performance when the labeled data in different languages is imbalanced.

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Zero-shot learning for multilingual adaptation.

The next step up the data efficiency ladder is performing tasks without any additional training or fine tuning, using only a couple of labeled records or none at all. This is possible through “in-context learning,” which was popularized in the GPT-3 paper.

To perform in-context learning, simply take a pretrained model and feed it the appropriate prompts. Think of a prompt is a hint to the model about the task it should perform. Suppose that we want the model to summarize a passage. We might prefix the passage with the word “Passage” and a colon and follow it with the word “Summary” and a colon. The model would then generate a summary of the passage.

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This is the zero-shot in-context learning case, meaning that no fine-tuning is performed, and no labeled data are needed. To improve task performance, we can feed a few examples to the model before asking it to perform the task. Though this does require some labeled data, the amount is small, usually in the tens of examples only.

Our Alexa Teacher Model team recently trained and tested a 20-billion-parameter sequence-to-sequence model that was multilingual and showed nice performance for in-context learning. For example, we showed state-of-the-art performance on machine translation with in-context learning. The model can achieve competitive BLEU scores even for some low-resource languages, which is incredible given that no parallel data was used during pretraining, and no labeled data besides a single example was used at any step in the process.

We were particularly proud of the relatively small size of this model, which could compete with much larger models because it was trained on more data. (The Chinchilla model from OpenAI showed a similar result.) Though a large model trained on a smaller dataset and a smaller model trained on a larger dataset may use the same total compute at training time, the smaller model will require less compute and memory during inference, which is a key factor in real applications.

Given that models demonstrate multilingual understanding even without labeled data or parallel data, you may be wondering what’s happening inside of the model. Since the days of word2vec and earlier, we’ve represented characters, words, sentences, documents, and other inputs as vectors of floats, also known as embeddings, hidden states, and representations. Concepts cluster in certain areas of the representational space.

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As humans, we can think only in three dimensions, whereas these representations are high-dimensional, but you can visualize this clustering in two or three dimensions as a reductive approximation. All the languages the model supports would cluster the concept of sitting in a chair in one region of the representational space; the concept of the ocean would inhabit a different cluster; and so forth.

Indeed, Pires et al. have shown that synonymous words across languages cluster together in the mBERT model. When examining 5,000 sentence pairs from the WMT16 dataset, they found that, given a sentence and its embedding in one language, the correct translation from another language is the closest embedding to the source embedding up to 75% of the time.

This manner of clustering can also be manipulated by changing the objective function. In their work on speech-to-text-modeling, Adams et al., from Johns Hopkins, were seeing undesirable clustering by language, rather than by phonemes, in the representational space. They were able to correct by adding training objectives around phoneme prediction and language identification.

The Alexa Teacher Model distillation pipeline

Once we have multilingual models, how do we adapt them to a real system? At the recent KDD conference, we presented a paper describing the Alexa Teacher Model pipeline, consisting of the following steps.

First, a multilingual model with billions of parameters is trained on up to a trillion tokens taken from Common Crawl web scrapes, Wikipedia articles, and more. Second, the models are further trained on in-domain, unlabeled data from a real system. Third, the model is distilled into smaller sizes that can be used in production. The final models can then be fine-tuned using labeled data and deployed.

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The Alexa Teacher Model (AlexaTM) pipeline. The Alexa Teacher Model is trained on a large set of GPUs (left), then distilled into smaller variants (center), whose size depends on their uses. The end user adapts a distilled model to its particular use by fine-tuning it on in-domain data (right).

In tests, we found that our model was more accurate than a publicly available pretrained model fine-tuned on labeled data, and it significantly reduced customer dissatisfaction relative to a model trained by a smaller teacher model (85 million parameters, say, instead of billions). In short, we’ve verified that we can leverage the additional learning capacity of large, multilingual models for production systems requiring low latency and low memory consumption.

Scaling to 1,000 languages

I mentioned the fascinating ability of language models to learn joint representations of multiple languages without labeled or parallel data. This ability is crucial for us to scale to many languages. However, as we scale, we need test data that we can trust so that we can evaluate our progress.

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Toward this end, my team at Amazon recently released a new benchmark for multilingual natural-language understanding called MASSIVE, which is composed of one million labeled records spanning 51 languages, 18 domains, 60 intents, and 55 slots. All of the data were created by native speakers of the languages. We also released a GitHub repository with code that can be used as a baseline for creating multilingual NLU models, as well as leaderboards on eval.ai.

Now, you may retort that 51 languages is still a long ways from 1,000 languages. This is true, but we purposefully chose our languages in order to maximize typological diversity while staying within our budget. Our languages span 29 language genera, 14 language families, and 21 distinct scripts or alphabets. The diversity of the chosen languages allows a modeler to test technology that should scale to many more languages within each represented genus, family, and script.

That said, we certainly have some major gaps in language coverage, including across native North and South American languages, African languages, and Australian languages. Yet we are optimistic that our fellow researchers across the field will continue to produce new labeled benchmark datasets for the world’s thousands of low-resource languages.

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The 51 languages of MASSIVE, including scripts and genera.

Another difficulty with our current modeling approaches is that they rely on data sources such as web scrapes, encyclopedic articles, and news articles, which are highly skewed toward a small set of languages. Wang, Ruder, and Neubig recently presented some fascinating work leveraging bilingual lexicons — corpora consisting of word-level translations — to improve language model performance for low-resource languages. Lexicons cover a far greater portion of the world’s languages than our typical data sources for language modeling, making this an exciting approach.

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Researchers, missionaries, and businesspeople have been created fundamental linguistic resources for decades, from Bible translations to the Unimorph corpus. The Unimorph datasets are used for the SIGMORPHON shared task, in which a model must predict the correct formulation of word given that word’s root and certain morphological transformations, such as part of speech, tense, and person. We must find more ways to leverage such resources when creating massively multilingual voice AI systems.

As a final technique for scaling to many more languages, we can consider what we in Alexa call “self-learning.” Some of my Alexa colleagues published a paper showing that we can mine past utterances to improve overall system performance. For example, if a user rephrases a request as part of a multiturn interaction, as shown on the left in the figure below, or if different users provide variations for the same desired goal, as shown on the right, then we can make soft assumptions that the different formulations are synonymous.

All of these cases can be statistically aggregated to form new training sets to update the system, without the need to manually annotate utterances. In a multilingual system, such technology is particularly valuable after the initial launch of a language, both to improve performance generally and to adapt to changes in the lexicon.

Self-learning.png
Alexa’s self-learning mechanism.

The road ahead

I hope that you share my wonder at the current state of the art — the scale of language-model training, the magic of zero-shot learning, and the distillation of knowledge into compact models that can run in latency-sensitive systems. All of this is incredible, but we’ve only scratched the surface of supporting the world’s 7,000 languages.

To move into the next era of massive multilingualism, we must build new and increasingly powerful models that can take advantage of low-cost data, particularly unlabeled monolingual data. We must also build models that can leverage existing and upcoming linguistic resources, such as bilingual lexicons and morphological-transformation databases. And finally, we must expand available language resources across more languages and domains, including more unlabeled monolingual corpora, more parallel resources, and more realistic, labeled, task-specific datasets.

Increased multilingualism is a win for all people everywhere. Each language provides a unique perspective on the world in which we live. A rich plurality of perspectives leads to a deeper understanding of our fellow people and of all creation.

Keep building.

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Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. The Amazon Music Search Science team is seeking an innovative and driven Applied Scientist to join our engineering and science hub in Bangalore. You will work alongside a world-class team of machine learning experts to break new ground in understanding user intent, classifying complex audio and musical forms, and creating next-generation interactive search experiences that help users find the exact music, podcasts, and audio content they are in the mood for. In this role, you will own the design, development, and deployment of end-to-end machine learning systems. You will balance execution on core search and discovery priorities—such as improving retrieval accuracy, latency, and relevance for millions of daily queries—while laying the foundational modeling capabilities for broader semantic understanding and advanced conversational search experiences across mobile, web, and voice-forward devices (like Alexa and Echo). Key job responsibilities - Core Search & Execution: Collaborate with scientists, software engineers, and product managers to define, frame, and solve complex business and ranking problems as machine learning, information retrieval, or optimization tasks. - Advanced AI & Modeling: Design, build, train, and evaluate production-grade ML models using classical machine learning, deep learning, Large Language Models (LLMs), and Agentic AI techniques to scale music discovery and intent resolution. - End-to-End Production Ownership: Take algorithms from research ideation to production deployment. Build scalable data pipelines, efficient model-serving systems, and robust offline/online evaluation frameworks. - Experimentation & Iteration: Design and analyze large-scale A/B experiments across millions of customers to measure impact on search relevance, engagement, and customer satisfaction, refining models for continuous improvement. - Forward-Looking Innovation: Research and implement novel statistical and machine learning approaches, exploring multi-modal understanding, rich content semantics, and advanced retrieval mechanisms that extend beyond traditional search boundaries. - Technical Communication: Communicate findings, architectural decisions, and technical roadmaps clearly to both technical peers and executive stakeholders, authoring robust design documents and contributing to team standards. Basic Qualifications - PhD, or Master’s degree and 4+ years of relevant experience in Computer Science, Computer Engineering, Machine Learning, Statistics, or a related quantitative field. - 3+ years of hands-on experience building machine learning models or algorithms for business applications and deploying them into production. - Strong programming skills in Python, Java, C++, or related languages, with a solid foundation in data structures, algorithms, and object-oriented design. - Experience in one or more of the following areas: Information Retrieval, Natural Language Processing (NLP), Recommender Systems, Deep Learning, or Numerical Optimization. - Demonstrated ability to work effectively with cross-functional teams in a fast-paced environment. Preferred Qualifications - Experience with large-scale distributed computing frameworks and big data systems (e.g., Spark, Hadoop, AWS infrastructure). - Experience building search ranking, query understanding, or semantic retrieval systems for high-scale consumer applications. - Familiarity with modern foundation models, LLMs, fine-tuning techniques, and efficient inference optimization for production services. - Track record of peer-reviewed publications or patents at top-tier machine learning/AI conferences (e.g., NeurIPS, KDD, ACL, SIGIR, ICML). - Experience in designing, executing, and evaluating rigorous online A/B experiments.
IN, KA, Bengaluru
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. The Amazon Music Search Science team is looking for an execution-focused Senior Applied Scientist to spearhead core scientific initiatives within our Bangalore hub. In this leadership-by-example role, you will define and execute the applied science roadmap for search and content discovery systems, directly impacting millions of customers worldwide. You will operate at the exciting intersection of large-scale search infrastructure, applied machine learning, and foundation models. You will drive immediate, high-impact business deliverables in music search relevance, personalization, and retrieval performance, while simultaneously architecting the long-term technological vision that expands our search ecosystem toward deeper semantic intelligence, agentic workflows, and cross-domain audio understanding. Key job responsibilities - Strategic Roadmap & Architecture: Define and execute the technical and scientific roadmap for music search systems, making critical architectural decisions that balance short-term feature delivery with long-term scalability, maintainability, and extensibility. - Pioneering Applied Science: Lead the design and implementation of state-of-the-art machine learning solutions leveraging deep learning, LLMs, and agentic workflows to solve complex search, ranking, and intent-matching challenges. - Cross-Functional Leadership: Partner closely with product management, engineering leaders, and peer teams to harmonize technical direction and deliver synchronized customer experiences. - Technical Excellence & Mentorship: Drive engineering and scientific excellence across the team by conducting rigorous design reviews, establishing modeling best practices, setting high bars for artifact delivery, and mentoring junior/mid-level scientists. - Experimentation & Scaling: Establish robust scientific processes for large-scale data analysis, offline model validation, and online A/B experimentation, ensuring high statistical rigor and measurable business impact across millions of active listeners. - Stakeholder Influence & Writing: Author strategic whitepapers, and executive-level documentation. Communicate complex technical options and trade-offs to senior leadership to drive informed decision-making. Basic Qualifications - PhD, or Master’s degree and 6+ years of applied research and industrial machine learning experience in Computer Science, Machine Learning, or a related field. - 3+ years of specialized experience designing, building, and scaling machine learning models for core production business applications (e.g., Search, Recommendation Systems, or Large-Scale Information Retrieval). - Expert programming proficiency in Python, Java, C++, or related languages, combined with deep familiarity with neural network architectures and deep learning frameworks. - Proven track record of owning end-to-end technical deliverables from problem formulation and model architecture to production deployment and performance tuning. - Demonstrated leadership in mentoring technical talent and driving engineering/scientific best practices. Preferred Qualifications - Deep expertise in search retrieval, query understanding, ranking algorithms, and large-scale vector search/embedding systems. - Experience building applied science solutions on top of foundation models, large language models (LLMs), or multi-modal architectures. - Experience with large-scale distributed training and inference optimization on cloud infrastructure (AWS). - A strong publication record or patent portfolio in top-tier peer-reviewed venues (e.g., NeurIPS, SIGIR, KDD, ACL, ICML). - Experience designing and interpreting complex online experimentation frameworks for consumer-facing recommendation or search products.
US, CA, Palo Alto
The Demand Utilization team within Amazon Advertising is responsible for determining which ads to serve when hundreds of millions of shoppers search for products on Amazon. We sit at the intersection of customer intent understanding and advertiser value, solving one of the most complex matching problems in the industry, identifying the right ad, for the right shopper, at the right moment, across one of the world's largest product catalogs. Our systems deliver billions of ad impressions and millions of clicks daily under strict relevance and latency constraints. We are looking for a Principal Applied Scientist to set the technical vision and drive the science strategy for our ad retrieval and ranking systems. This is a high-impact leadership role where you will tackle unsolved problems at the frontier of large-scale information retrieval, natural language understanding, and multi-objective optimization, all operating in real time at Amazon scale. You will work on challenges such as: - Modeling shopper intent from sparse, ambiguous, and multi-modal signals - Designing retrieval architectures that balance relevance, advertiser and shopper experience across billions of candidate ads - Advancing personalization and cold-start strategies for new advertisers and emerging product categories This is a role for a scientist who wants to shape the future of performance advertising through rigorous research applied to real-world systems that directly impact Amazon's customers, sellers, and business. Key job responsibilities Key Responsibilities: - Own the science roadmap for ad retrieval and ranking within Demand Utilization, defining multi-year research priorities aligned with business goals - Lead the design and development of novel machine learning models and algorithms for relevance, intent understanding, and ad selection at scale - Drive end-to-end execution from problem formulation and experimentation through production deployment, measuring impact on shopper and advertiser outcomes - Mentor and elevate a team of applied scientists and research engineers, raising the technical bar and fostering a culture of scientific rigor - Collaborate cross-functionally with product, engineering, and business leaders to translate science capabilities into product strategy - Represent Amazon externally through publications at top-tier venues, patents, and participation in the broader ML/IR research community
US, MA, N.reading
Amazon is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities - Design and implement whole body control methods for balance, locomotion, and dexterous manipulation - Utilize state-of-the-art in methods in learned and model-based control - Create robust and safe behaviors for different terrains and tasks - Implement real-time controllers with stability guarantees - Collaborate effectively with multi-disciplinary teams to co-design hardware and algorithms for loco-manipulation - Mentor junior engineer and scientists