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Amazon senior applied scientist Jack FitzGerald, delivering a keynote talk at the joint Language Intelligence @ Work and SEMANTiCS conference in Vienna, Austria.

Scaling multilingual virtual assistants to 1,000 languages

Self-supervised training, distributed training, and knowledge distillation have delivered remarkable results, but they’re just the tip of the iceberg.

Yesterday at the joint Language Intelligence @ Work and SEMANTiCS conference in Vienna, Austria, Amazon senior applied scientist Jack FitzGerald delivered a keynote talk on multilingual virtual assistants and the path toward a massively multilingual future. This is an edited version of his talk.

The evolution of human-computer interaction paradigms

In the past 50 years, computing technology has progressed from text-based terminal inputs, to graphical user interfaces, to predominantly web-based applications, through the mobile era, and finally into the era of a voice user interface and ambient computing.

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A brief history of computing interfaces.

Each of these paradigms has its own challenges with respect to multilingualism, whether it was the migration from ASCII to Unicode or proper character rendering on a website. However, I would argue that a voice AI system is the most difficult paradigm yet with respect to massive multilingualism.

The first reason is that the input space for voice interface commands is unbounded: the user can phrase each command in hundreds of different ways, all of which are valid. Another reason is that even within a single language, there can be many different dialects and accents.

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Most important, the coupling between language and culture is inescapable. Whether it’s the level of formality used, preferred activities, or religious differences, there isn’t a one-size-fits-all solution. Instead, we must adapt the virtual assistant to understand cultural context and say only things that are appropriate for a given locale.

Voice AI systems today

A typical voice AI system includes automatic-speech-recognition models, which convert raw audio into text; natural-language understanding models, which determine the user’s intent and recognize named entities; a central service for arbitration and dialogue management, which routes commands to the proper services or skills; and finally, a text-to-speech model, which issues the output. Additional tasks might include expansion of the underlying knowledge graph and semantic parsing, localization of touch screen content, or local information services.

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An overview of Alexa’s design.

Let’s look at some of the operational considerations for supporting multiple languages in such models. One is the training data: they must be topically exhaustive, meaning that they cover the full spectrum of possible user utterances, and they must be culturally exhaustive — for instance, covering all of the holidays a user might celebrate. They must also remain up-to-date, and it’s not always easy to add something new to the model without regression on existing functionalities.

A second consideration is in-house testing. Though in many cases one can get away with synthetic or otherwise artificial data for model training, for testing it’s important to have realistic utterances. Those typically need to come from humans, and collecting them can be a major expense. It’s also useful to perform live, interactive testing, which requires people who can speak and understand each language that the system supports.

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Finally, it’s important to have the ability to support users and process their feedback. In most cases, this again requires staff who understand each of the supported languages.

Ultimately, human-based processes are not very scalable if our goal is to support thousands of languages. Instead, we must turn to technology to the greatest extent possible.

Multilingual modeling today

One of the leading reasons for the current success of multilingual text models is self-supervision.

In traditional supervised learning, a model would be trained from scratch on the desired task. If we wanted a model that would classify the sentiment of a product review, for example, we would manually annotate a bunch of product reviews, and we would use that dataset to train the model.

Today, however, we make use of transfer learning, in which text models are pretrained on terabytes of text data that don’t require manual annotation. Instead, the training procedure leverages the structure inherent to the text itself.

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Self-supervised-training objectives.

We’ll call this self-supervised pretraining With the masked-language-modeling training objective, for instance, the model is fed the input “for [MASK] out loud!”, and it must predict that “[MASK]” should be filled with the word “crying”. Other objectives, such as causal language modeling, span filling, deshuffling, and denoising can also be used.

Because the datasets required for self-supervised pretraining are unlabeled and monolingual, we can leverage troves of data, such as Common Crawl web scrapes, every Wikipedia page in existence, thousands of books and news articles, and more. Couple these large datasets with highly parallelizable architectures such as transformers, which can be trained on over a thousand GPUs with near linear scaling, and we can build models with tens or hundreds of billions of dense parameters. Such has been the focus for many people in the field for the past few years, including the Alexa Teacher Model team.

One incredible consequence of the transfer learning paradigm is called zero-shot learning. In the context of multilingual modeling, it works like this: the modeler begins by pretraining the model on some set of languages, using self-supervision. As an example, suppose that the modeler trains a model on English, French, and Japanese using every Wikipedia article in those three languages.

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The next step is to adapt the model to a particular task using labeled data. Suppose that the modeler has a labeled dataset for intent classification, but only in English. The modeler can go ahead and fine-tune the model on the English data, then run it on the remaining languages.

Despite the fact that the model was never trained to do intent classification with French or Japanese data, it can still classify intents in those languages, by leveraging what it learned about those languages during pretraining. Given that the acquisition of labeled data is often a bottleneck, this property of language models is highly valuable for language expansion. Of course, zero-shot learning is just the extreme end of a continuum: transfer learning helps even out performance when the labeled data in different languages is imbalanced.

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Zero-shot learning for multilingual adaptation.

The next step up the data efficiency ladder is performing tasks without any additional training or fine tuning, using only a couple of labeled records or none at all. This is possible through “in-context learning,” which was popularized in the GPT-3 paper.

To perform in-context learning, simply take a pretrained model and feed it the appropriate prompts. Think of a prompt is a hint to the model about the task it should perform. Suppose that we want the model to summarize a passage. We might prefix the passage with the word “Passage” and a colon and follow it with the word “Summary” and a colon. The model would then generate a summary of the passage.

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This is the zero-shot in-context learning case, meaning that no fine-tuning is performed, and no labeled data are needed. To improve task performance, we can feed a few examples to the model before asking it to perform the task. Though this does require some labeled data, the amount is small, usually in the tens of examples only.

Our Alexa Teacher Model team recently trained and tested a 20-billion-parameter sequence-to-sequence model that was multilingual and showed nice performance for in-context learning. For example, we showed state-of-the-art performance on machine translation with in-context learning. The model can achieve competitive BLEU scores even for some low-resource languages, which is incredible given that no parallel data was used during pretraining, and no labeled data besides a single example was used at any step in the process.

We were particularly proud of the relatively small size of this model, which could compete with much larger models because it was trained on more data. (The Chinchilla model from OpenAI showed a similar result.) Though a large model trained on a smaller dataset and a smaller model trained on a larger dataset may use the same total compute at training time, the smaller model will require less compute and memory during inference, which is a key factor in real applications.

Given that models demonstrate multilingual understanding even without labeled data or parallel data, you may be wondering what’s happening inside of the model. Since the days of word2vec and earlier, we’ve represented characters, words, sentences, documents, and other inputs as vectors of floats, also known as embeddings, hidden states, and representations. Concepts cluster in certain areas of the representational space.

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As humans, we can think only in three dimensions, whereas these representations are high-dimensional, but you can visualize this clustering in two or three dimensions as a reductive approximation. All the languages the model supports would cluster the concept of sitting in a chair in one region of the representational space; the concept of the ocean would inhabit a different cluster; and so forth.

Indeed, Pires et al. have shown that synonymous words across languages cluster together in the mBERT model. When examining 5,000 sentence pairs from the WMT16 dataset, they found that, given a sentence and its embedding in one language, the correct translation from another language is the closest embedding to the source embedding up to 75% of the time.

This manner of clustering can also be manipulated by changing the objective function. In their work on speech-to-text-modeling, Adams et al., from Johns Hopkins, were seeing undesirable clustering by language, rather than by phonemes, in the representational space. They were able to correct by adding training objectives around phoneme prediction and language identification.

The Alexa Teacher Model distillation pipeline

Once we have multilingual models, how do we adapt them to a real system? At the recent KDD conference, we presented a paper describing the Alexa Teacher Model pipeline, consisting of the following steps.

First, a multilingual model with billions of parameters is trained on up to a trillion tokens taken from Common Crawl web scrapes, Wikipedia articles, and more. Second, the models are further trained on in-domain, unlabeled data from a real system. Third, the model is distilled into smaller sizes that can be used in production. The final models can then be fine-tuned using labeled data and deployed.

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The Alexa Teacher Model (AlexaTM) pipeline. The Alexa Teacher Model is trained on a large set of GPUs (left), then distilled into smaller variants (center), whose size depends on their uses. The end user adapts a distilled model to its particular use by fine-tuning it on in-domain data (right).

In tests, we found that our model was more accurate than a publicly available pretrained model fine-tuned on labeled data, and it significantly reduced customer dissatisfaction relative to a model trained by a smaller teacher model (85 million parameters, say, instead of billions). In short, we’ve verified that we can leverage the additional learning capacity of large, multilingual models for production systems requiring low latency and low memory consumption.

Scaling to 1,000 languages

I mentioned the fascinating ability of language models to learn joint representations of multiple languages without labeled or parallel data. This ability is crucial for us to scale to many languages. However, as we scale, we need test data that we can trust so that we can evaluate our progress.

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Toward this end, my team at Amazon recently released a new benchmark for multilingual natural-language understanding called MASSIVE, which is composed of one million labeled records spanning 51 languages, 18 domains, 60 intents, and 55 slots. All of the data were created by native speakers of the languages. We also released a GitHub repository with code that can be used as a baseline for creating multilingual NLU models, as well as leaderboards on eval.ai.

Now, you may retort that 51 languages is still a long ways from 1,000 languages. This is true, but we purposefully chose our languages in order to maximize typological diversity while staying within our budget. Our languages span 29 language genera, 14 language families, and 21 distinct scripts or alphabets. The diversity of the chosen languages allows a modeler to test technology that should scale to many more languages within each represented genus, family, and script.

That said, we certainly have some major gaps in language coverage, including across native North and South American languages, African languages, and Australian languages. Yet we are optimistic that our fellow researchers across the field will continue to produce new labeled benchmark datasets for the world’s thousands of low-resource languages.

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The 51 languages of MASSIVE, including scripts and genera.

Another difficulty with our current modeling approaches is that they rely on data sources such as web scrapes, encyclopedic articles, and news articles, which are highly skewed toward a small set of languages. Wang, Ruder, and Neubig recently presented some fascinating work leveraging bilingual lexicons — corpora consisting of word-level translations — to improve language model performance for low-resource languages. Lexicons cover a far greater portion of the world’s languages than our typical data sources for language modeling, making this an exciting approach.

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Researchers, missionaries, and businesspeople have been created fundamental linguistic resources for decades, from Bible translations to the Unimorph corpus. The Unimorph datasets are used for the SIGMORPHON shared task, in which a model must predict the correct formulation of word given that word’s root and certain morphological transformations, such as part of speech, tense, and person. We must find more ways to leverage such resources when creating massively multilingual voice AI systems.

As a final technique for scaling to many more languages, we can consider what we in Alexa call “self-learning.” Some of my Alexa colleagues published a paper showing that we can mine past utterances to improve overall system performance. For example, if a user rephrases a request as part of a multiturn interaction, as shown on the left in the figure below, or if different users provide variations for the same desired goal, as shown on the right, then we can make soft assumptions that the different formulations are synonymous.

All of these cases can be statistically aggregated to form new training sets to update the system, without the need to manually annotate utterances. In a multilingual system, such technology is particularly valuable after the initial launch of a language, both to improve performance generally and to adapt to changes in the lexicon.

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Alexa’s self-learning mechanism.

The road ahead

I hope that you share my wonder at the current state of the art — the scale of language-model training, the magic of zero-shot learning, and the distillation of knowledge into compact models that can run in latency-sensitive systems. All of this is incredible, but we’ve only scratched the surface of supporting the world’s 7,000 languages.

To move into the next era of massive multilingualism, we must build new and increasingly powerful models that can take advantage of low-cost data, particularly unlabeled monolingual data. We must also build models that can leverage existing and upcoming linguistic resources, such as bilingual lexicons and morphological-transformation databases. And finally, we must expand available language resources across more languages and domains, including more unlabeled monolingual corpora, more parallel resources, and more realistic, labeled, task-specific datasets.

Increased multilingualism is a win for all people everywhere. Each language provides a unique perspective on the world in which we live. A rich plurality of perspectives leads to a deeper understanding of our fellow people and of all creation.

Keep building.

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This position requires that the candidate selected be a US Citizen and currently possess and maintain an active Top Secret security clearance. The Amazon Web Services Professional Services (ProServe) team seeks an experienced Principal Data Scientist to join our ProServe Shared Delivery Team (SDT). In this role, you will serve as a technical leader and strategic advisor to AWS enterprise customers, partners, and internal AWS teams on transformative AI/ML projects. You will leverage your deep technical expertise to architect and implement innovative machine learning and generative AI solutions that drive significant business outcomes. As a Principal Data Scientist, you will lead complex, high-impact AI/ML initiatives across multiple customer engagements. You will collaborate with Director and C-level executives to translate business challenges into technical solutions. You will drive innovation through thought leadership, establish technical standards, and develop reusable solution frameworks that accelerate customer adoption of AWS AI/ML services. Your work will directly influence the strategic direction of AWS Professional Services AI/ML offerings and delivery approaches. Your extensive experience in designing and implementing sophisticated AI/ML solutions will enable you to tackle the most challenging customer problems. You will provide technical mentorship to other data scientists, establish best practices, and represent AWS as a subject matter expert in customer-facing engagements. You will build trusted advisor relationships with customers and partners, helping them achieve their business outcomes through innovative applications of AWS AI/ML services. The AWS Professional Services organization is a global team of experts that help customers realize their desired business outcomes when using the AWS Cloud. We work together with customer teams and the AWS Partner Network (APN) to execute enterprise cloud computing initiatives. Our team provides a collection of offerings which help customers achieve specific outcomes related to enterprise cloud adoption. We also deliver focused guidance through our global specialty practices, which cover a variety of solutions, technologies, and industries. Key job responsibilities Architecting and implementing complex, enterprise-scale AI/ML solutions that solve critical customer business challenges Providing technical leadership across multiple customer engagements, establishing best practices and driving innovation Collaborating with Delivery Consultants, Engagement Managers, Account Executives, and Cloud Architects to design and deploy AI/ML solutions Developing reusable solution frameworks, reference architectures, and technical assets that accelerate customer adoption of AWS AI/ML services Representing AWS as a subject matter expert in customer-facing engagements, including executive briefings and technical workshops Identifying and driving new business opportunities through technical innovation and thought leadership Mentoring junior data scientists and contributing to the growth of AI/ML capabilities within AWS Professional Services
US, WA, Seattle
Amazon Advertising is one of Amazon's fastest growing businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! The Creative X team within Amazon Advertising time aims to democratize access to high-quality creatives (audio, images, videos, text) by building AI-driven solutions for advertisers. To accomplish this, we are investing in understanding how best users can leverage Generative AI methods such as latent-diffusion models, large language models (LLM), generative audio (music and speech synthesis), computer vision (CV), reinforced learning (RL) and related. As an Applied Scientist you will be part of a close-knit team of other applied scientists and product managers, UX and engineers who are highly collaborative and at the top of their respective fields. We are looking for talented Applied Scientists who are adept at a variety of skills, especially at the development and use of multi-modal Generative AI and can use state-of-the-art generative music and audio, computer vision, latent diffusion or related foundational models that will accelerate our plans to generate high-quality creatives on behalf of advertisers. Every member of the team is expected to build customer (advertiser) facing features, contribute to the collaborative spirit within the team, publish, patent, and bring SOTA research to raise the bar within the team. As an Applied Scientist on this team, you will: - Drive the invention and development of novel multi-modal agentic architectures and models for the use of Generative AI methods in advertising. - Work closely and integrate end-to-end proof-of-concept Machine Learning projects that have a high degree of ambiguity, scale and complexity. - Build interface-oriented systems that use Machine Learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models. - Curate relevant multi-modal datasets. - Perform hands-on analysis and modeling of experiments with human-in-the-loop that eg increase traffic monetization and merchandise sales, without compromising the shopper experience. - Run A/B experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Mentor and help recruit Applied Scientists to the team. - Present results and explain methods to senior leadership. - Willingness to publish research at internal and external top scientific venues. - Write and pursue IP submissions. Key job responsibilities This role is focused on developing new multi-modal Generative AI methods to augment generative imagery and videos. You will develop new multi-modal paradigms, models, datasets and agentic architectures that will be at the core of advertising-facing tools that we are launching. You may also work on development of ML and GenAI models suitable for advertising. You will conduct literature reviews to stay on the SOTA of the field. You will regularly engage with product managers, UX designers and engineers who will partner with you to productize your work. For reference see our products: Enhanced Video Generator, Creative Agent and Creative Studio. A day in the life On a day-to-day basis, you will be doing your independent research and work to develop models, you will participate in sprint planning, collaborative sessions with your peers, and demo new models and share results with peers, other partner teams and leadership. About the team The team is a dynamic team of applied scientists, UX researchers, engineers and product leaders. We reside in the Creative X organization, which focuses on creating products for advertisers that will improve the quality of the creatives within Amazon Ads. We are open to hiring candidates to work out of one of the following locations: UK (London), USA (Seattle).
US, WA, Bellevue
The Amazon Fulfillment Technologies (AFT) Science team is seeking an exceptional Applied Scientist with strong operations research and optimization expertise to develop production solutions for one of the most complex systems in the world: Amazon's Fulfillment Network. At AFT Science, we design, build, and deploy optimization, statistics, machine learning, and GenAI/LLM solutions that power production systems running across Amazon Fulfillment Centers worldwide. We tackle a wide range of challenges throughout the network, including labor planning and staffing, pick scheduling, stow guidance, and capacity risk management. Our mission is to develop innovative, scalable, and reliable science-driven production solutions that exceed the published state of the art, enabling systems to run optimally and continuously (from every few minutes to every few hours) across our large-scale network. Key job responsibilities As an Applied Scientist, you will collaborate with scientists, software engineers, product managers, and operations leaders to develop optimization-driven solutions that directly impact process efficiency and associate experience in the fulfillment network. Your key responsibilities include: - Develop deep understanding and domain knowledge of operational processes, system architecture, and business requirements - Dive deep into data and code to identify opportunities for continuous improvement and disruptive new approaches - Design and develop scalable mathematical models for production systems to derive optimal or near-optimal solutions for existing and emerging challenges - Create prototypes and simulations for agile experimentation of proposed solutions - Advocate for technical solutions with business stakeholders, engineering teams, and senior leadership - Partner with software engineers to integrate prototypes into production systems - Design and execute experiments to test new or incremental solutions launched in production - Build and monitor metrics to track solution performance and business impact About the team Amazon Fulfillment Technology (AFT) designs, develops, and operates end-to-end fulfillment technology solutions for all Amazon Fulfillment Centers (FCs). We harmonize the physical and virtual worlds so Amazon customers can get what they want, when they want it. The AFT Science team brings expertise in operations research, optimization, statistics, machine learning, and GenAI/LLM, combined with deep domain knowledge of operational processes within FCs and their unique challenges. We prioritize advancements that support AFT tech teams and focus areas rather than specific fields of research or individual business partners. We influence each stage of innovation from inception to deployment, which includes both developing novel solutions and improving existing approaches. Our production systems rely on a diverse set of technologies, and our teams invest in multiple specialties as the needs of each focus area evolve.
US, WA, Seattle
Have you ever wondered what it takes to transform millions of manual network planning decisions into AI-powered precision? Network Planning Solutions is looking for scientific innovators obsessed with building the AI/ML intelligence that makes orchestrating complex global operations feel effortless. Here, you'll do more than just build models; you'll create 'delight' by discovering and deploying the science that delivers exactly what our customers need, right when they need it. If you're ready to transform complex data patterns into breakthrough AI capabilities that power intuitive human experiences, you've found your team. Network Planning Solutions architects and orchestrates Amazon's customer service network of the future. By building AI-native solutions that continuously learn, predict and optimize, we deliver seamless customer experiences and empower associates with high-value work—driving measurable business impact at a global scale. As a Sr. Manager, Applied Science, you will own the scientific innovation and research initiatives that make this vision possible. You will lead a team of applied scientists and collaborate with cross-functional partners to develop and implement breakthrough scientific solutions that redefine our global network. Key job responsibilities Lead AI/ML Innovation for Network Planning Solutions: - Develop and deploy production-ready demand forecasting algorithms that continuously sense and predict customer demand using real-time signals - Build network optimization algorithms that automatically adjust staffing as conditions evolve across the service network - Architect scalable AI/ML infrastructure supporting automated forecasting and network optimization capabilities across the system Drive Scientific Excellence: - Build and mentor a team of applied scientists to deliver breakthrough AI/ML solutions - Design rigorous experiments to validate hypotheses and quantify business impact - Establish scientific excellence mechanisms including evaluation metrics and peer review processes Enable Strategic Transformation: - Drive scientific innovation from research to production - Design and validate next-generation AI-native models while ensuring robust performance, explainability, and seamless integration with existing systems. - Partner with Engineering, Product, and Operations teams to translate AI/ML capabilities into measurable business outcomes - Navigate ambiguity through experimentation while balancing innovation with operational constraints - Influence senior leadership through scientific rigor, translating complex algorithms into clear business value A day in the life Your day will be a dynamic blend of scientific innovation and strategic problem-solving. You'll collaborate with cross-functional teams, design AI algorithms, and translate complex data patterns into intuitive solutions that drive meaningful business impact. About the team We are Network Planning Solutions, a team of scientific innovators dedicated to reshaping how global service networks operate. Our mission is to create AI-native solutions that continuously learn, predict, and optimize customer experiences. We empower our associates to tackle high-value challenges and drive transformative change at a global scale.
US, CA, Palo Alto
Sponsored Products and Brands (SPB) is at the heart of Amazon Advertising, helping millions of advertisers—from small businesses to global brands—connect with customers at the moments that matter most. Our advertising solutions enable sellers, vendors, and brand owners to grow their businesses by reaching shoppers with relevant, engaging ads across Amazon's store and beyond. We're obsessed with delivering measurable results for advertisers while creating a delightful shopping experience for customers. Are you interested in defining the science behind the future of advertising? Sponsored Products and Brands science teams are pioneering breakthrough agentic AI systems—pushing the boundaries of large language models, autonomous reasoning, planning, and decision-making to build intelligent agents that fundamentally transform how advertisers succeed on Amazon. As an SPB applied science leader, you'll have end-to-end ownership of the product and scientific vision, research agenda, model architectures, and evaluation frameworks required to deliver state-of-the-art agentic AI solutions for our advertising customers. You'll get to work on problems that are fast-paced, scientifically rich, and deeply consequential. You'll also be able to explore novel research directions, take bold bets, and collaborate with remarkable scientists, engineers, and product leaders. We'll look for you to bring your diverse perspectives, deep technical expertise, and scientific rigor to make Amazon Advertising even better for our advertisers and customers. With global opportunities for talented scientists and science leaders, you can decide where a career in Amazon Ads Science takes you! We are kicking off a new initiative within SPB to leverage agentic AI solutions to revolutionize how advertisers create, manage, and optimize their advertising campaigns. This is a unique opportunity to lead a business-critical applied science initiative from its inception—defining the scientific charter, establishing foundational research pillars, and building a multi-year science roadmap for transformative impact. As the single-threaded applied science leader, you will build and guide a dedicated team of applied scientists, research scientists, and machine learning engineers, working closely with cross-functional engineering and product partners, to research, develop, and deploy agentic AI systems that fundamentally reimagine the advertiser journey. Your charter will begin with advancing the science behind intelligent agents that simplify campaign creation, automate optimization decisions through autonomous reasoning and planning, and deliver personalized advertising strategies at scale. You will pioneer novel approaches in areas such as LLM-based agent architectures, multi-step planning and tool use, retrieval-augmented generation, reinforcement learning from human and business feedback, and robust evaluation methodologies for agentic systems. You will expand to proactively identify and tackle the next generation of AI-powered advertising experiences across the entire SPB portfolio. This high-visibility role places you as the science leader driving our strategy to democratize advertising success—making it effortless for advertisers of all sizes to achieve their business goals while delivering relevant experiences for Amazon customers. Key job responsibilities Build, mentor, and lead a new, high-performing applied science organization of applied scientists, research scientists, and engineers, fostering a culture of scientific excellence, innovation, customer obsession, and ownership. Define, own, and drive the long-term scientific and product vision and research strategy for agentic AI-powered advertising experiences across Sponsored Products and Brands—identifying the highest-impact research problems and charting a path from exploration to production. Lead the research, design, and development of novel agentic AI models and systems—including LLM-based agent architectures, multi-agent orchestration, planning and reasoning frameworks, tool-use mechanisms, and retrieval-augmented generation pipelines—that deliver measurable value for advertisers and create delightful, intuitive experiences. Establish rigorous scientific methodology and evaluation frameworks for assessing agent performance, reliability, safety, and advertiser outcomes, setting a high bar for experimentation, reproducibility, and offline-to-online consistency. Partner closely with senior business, engineering, and product leaders across Amazon Advertising to translate advertiser pain points and business opportunities into well-defined science problems, and deliver cohesive, production-ready solutions that drive advertiser success. Drive execution from research to production at scale, ensuring models and agentic systems meet high standards for quality, robustness, latency, safety, and reliability for mission-critical advertising services operating at Amazon scale. Champion a culture of scientific inquiry and technical depth that encourages bold experimentation, publication of novel research, relentless simplification, and continuous improvement. Communicate your team's scientific vision, research breakthroughs, strategy, and progress to senior leadership and key stakeholders, ensuring alignment with broader Amazon Advertising objectives and contributing to Amazon's position at the forefront of applied AI. Develop a science roadmap directly tied to advertiser outcomes, revenue growth, and business plans, delivering on commitments for high-impact research and modeling initiatives that shape the future of AI-powered digital advertising.