Fitzgerald keynote.png
Amazon senior applied scientist Jack FitzGerald, delivering a keynote talk at the joint Language Intelligence @ Work and SEMANTiCS conference in Vienna, Austria.

Scaling multilingual virtual assistants to 1,000 languages

Self-supervised training, distributed training, and knowledge distillation have delivered remarkable results, but they’re just the tip of the iceberg.

Yesterday at the joint Language Intelligence @ Work and SEMANTiCS conference in Vienna, Austria, Amazon senior applied scientist Jack FitzGerald delivered a keynote talk on multilingual virtual assistants and the path toward a massively multilingual future. This is an edited version of his talk.

The evolution of human-computer interaction paradigms

In the past 50 years, computing technology has progressed from text-based terminal inputs, to graphical user interfaces, to predominantly web-based applications, through the mobile era, and finally into the era of a voice user interface and ambient computing.

Interface timeline.png
A brief history of computing interfaces.

Each of these paradigms has its own challenges with respect to multilingualism, whether it was the migration from ASCII to Unicode or proper character rendering on a website. However, I would argue that a voice AI system is the most difficult paradigm yet with respect to massive multilingualism.

The first reason is that the input space for voice interface commands is unbounded: the user can phrase each command in hundreds of different ways, all of which are valid. Another reason is that even within a single language, there can be many different dialects and accents.

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Most important, the coupling between language and culture is inescapable. Whether it’s the level of formality used, preferred activities, or religious differences, there isn’t a one-size-fits-all solution. Instead, we must adapt the virtual assistant to understand cultural context and say only things that are appropriate for a given locale.

Voice AI systems today

A typical voice AI system includes automatic-speech-recognition models, which convert raw audio into text; natural-language understanding models, which determine the user’s intent and recognize named entities; a central service for arbitration and dialogue management, which routes commands to the proper services or skills; and finally, a text-to-speech model, which issues the output. Additional tasks might include expansion of the underlying knowledge graph and semantic parsing, localization of touch screen content, or local information services.

Alexa overview.png
An overview of Alexa’s design.

Let’s look at some of the operational considerations for supporting multiple languages in such models. One is the training data: they must be topically exhaustive, meaning that they cover the full spectrum of possible user utterances, and they must be culturally exhaustive — for instance, covering all of the holidays a user might celebrate. They must also remain up-to-date, and it’s not always easy to add something new to the model without regression on existing functionalities.

A second consideration is in-house testing. Though in many cases one can get away with synthetic or otherwise artificial data for model training, for testing it’s important to have realistic utterances. Those typically need to come from humans, and collecting them can be a major expense. It’s also useful to perform live, interactive testing, which requires people who can speak and understand each language that the system supports.

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Finally, it’s important to have the ability to support users and process their feedback. In most cases, this again requires staff who understand each of the supported languages.

Ultimately, human-based processes are not very scalable if our goal is to support thousands of languages. Instead, we must turn to technology to the greatest extent possible.

Multilingual modeling today

One of the leading reasons for the current success of multilingual text models is self-supervision.

In traditional supervised learning, a model would be trained from scratch on the desired task. If we wanted a model that would classify the sentiment of a product review, for example, we would manually annotate a bunch of product reviews, and we would use that dataset to train the model.

Today, however, we make use of transfer learning, in which text models are pretrained on terabytes of text data that don’t require manual annotation. Instead, the training procedure leverages the structure inherent to the text itself.

Self-supervision signals.png
Self-supervised-training objectives.

We’ll call this self-supervised pretraining With the masked-language-modeling training objective, for instance, the model is fed the input “for [MASK] out loud!”, and it must predict that “[MASK]” should be filled with the word “crying”. Other objectives, such as causal language modeling, span filling, deshuffling, and denoising can also be used.

Because the datasets required for self-supervised pretraining are unlabeled and monolingual, we can leverage troves of data, such as Common Crawl web scrapes, every Wikipedia page in existence, thousands of books and news articles, and more. Couple these large datasets with highly parallelizable architectures such as transformers, which can be trained on over a thousand GPUs with near linear scaling, and we can build models with tens or hundreds of billions of dense parameters. Such has been the focus for many people in the field for the past few years, including the Alexa Teacher Model team.

One incredible consequence of the transfer learning paradigm is called zero-shot learning. In the context of multilingual modeling, it works like this: the modeler begins by pretraining the model on some set of languages, using self-supervision. As an example, suppose that the modeler trains a model on English, French, and Japanese using every Wikipedia article in those three languages.

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The next step is to adapt the model to a particular task using labeled data. Suppose that the modeler has a labeled dataset for intent classification, but only in English. The modeler can go ahead and fine-tune the model on the English data, then run it on the remaining languages.

Despite the fact that the model was never trained to do intent classification with French or Japanese data, it can still classify intents in those languages, by leveraging what it learned about those languages during pretraining. Given that the acquisition of labeled data is often a bottleneck, this property of language models is highly valuable for language expansion. Of course, zero-shot learning is just the extreme end of a continuum: transfer learning helps even out performance when the labeled data in different languages is imbalanced.

Zero-shot multilingual.png
Zero-shot learning for multilingual adaptation.

The next step up the data efficiency ladder is performing tasks without any additional training or fine tuning, using only a couple of labeled records or none at all. This is possible through “in-context learning,” which was popularized in the GPT-3 paper.

To perform in-context learning, simply take a pretrained model and feed it the appropriate prompts. Think of a prompt is a hint to the model about the task it should perform. Suppose that we want the model to summarize a passage. We might prefix the passage with the word “Passage” and a colon and follow it with the word “Summary” and a colon. The model would then generate a summary of the passage.

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This is the zero-shot in-context learning case, meaning that no fine-tuning is performed, and no labeled data are needed. To improve task performance, we can feed a few examples to the model before asking it to perform the task. Though this does require some labeled data, the amount is small, usually in the tens of examples only.

Our Alexa Teacher Model team recently trained and tested a 20-billion-parameter sequence-to-sequence model that was multilingual and showed nice performance for in-context learning. For example, we showed state-of-the-art performance on machine translation with in-context learning. The model can achieve competitive BLEU scores even for some low-resource languages, which is incredible given that no parallel data was used during pretraining, and no labeled data besides a single example was used at any step in the process.

We were particularly proud of the relatively small size of this model, which could compete with much larger models because it was trained on more data. (The Chinchilla model from OpenAI showed a similar result.) Though a large model trained on a smaller dataset and a smaller model trained on a larger dataset may use the same total compute at training time, the smaller model will require less compute and memory during inference, which is a key factor in real applications.

Given that models demonstrate multilingual understanding even without labeled data or parallel data, you may be wondering what’s happening inside of the model. Since the days of word2vec and earlier, we’ve represented characters, words, sentences, documents, and other inputs as vectors of floats, also known as embeddings, hidden states, and representations. Concepts cluster in certain areas of the representational space.

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As humans, we can think only in three dimensions, whereas these representations are high-dimensional, but you can visualize this clustering in two or three dimensions as a reductive approximation. All the languages the model supports would cluster the concept of sitting in a chair in one region of the representational space; the concept of the ocean would inhabit a different cluster; and so forth.

Indeed, Pires et al. have shown that synonymous words across languages cluster together in the mBERT model. When examining 5,000 sentence pairs from the WMT16 dataset, they found that, given a sentence and its embedding in one language, the correct translation from another language is the closest embedding to the source embedding up to 75% of the time.

This manner of clustering can also be manipulated by changing the objective function. In their work on speech-to-text-modeling, Adams et al., from Johns Hopkins, were seeing undesirable clustering by language, rather than by phonemes, in the representational space. They were able to correct by adding training objectives around phoneme prediction and language identification.

The Alexa Teacher Model distillation pipeline

Once we have multilingual models, how do we adapt them to a real system? At the recent KDD conference, we presented a paper describing the Alexa Teacher Model pipeline, consisting of the following steps.

First, a multilingual model with billions of parameters is trained on up to a trillion tokens taken from Common Crawl web scrapes, Wikipedia articles, and more. Second, the models are further trained on in-domain, unlabeled data from a real system. Third, the model is distilled into smaller sizes that can be used in production. The final models can then be fine-tuned using labeled data and deployed.

ATM pipeline.png
The Alexa Teacher Model (AlexaTM) pipeline. The Alexa Teacher Model is trained on a large set of GPUs (left), then distilled into smaller variants (center), whose size depends on their uses. The end user adapts a distilled model to its particular use by fine-tuning it on in-domain data (right).

In tests, we found that our model was more accurate than a publicly available pretrained model fine-tuned on labeled data, and it significantly reduced customer dissatisfaction relative to a model trained by a smaller teacher model (85 million parameters, say, instead of billions). In short, we’ve verified that we can leverage the additional learning capacity of large, multilingual models for production systems requiring low latency and low memory consumption.

Scaling to 1,000 languages

I mentioned the fascinating ability of language models to learn joint representations of multiple languages without labeled or parallel data. This ability is crucial for us to scale to many languages. However, as we scale, we need test data that we can trust so that we can evaluate our progress.

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Toward this end, my team at Amazon recently released a new benchmark for multilingual natural-language understanding called MASSIVE, which is composed of one million labeled records spanning 51 languages, 18 domains, 60 intents, and 55 slots. All of the data were created by native speakers of the languages. We also released a GitHub repository with code that can be used as a baseline for creating multilingual NLU models, as well as leaderboards on eval.ai.

Now, you may retort that 51 languages is still a long ways from 1,000 languages. This is true, but we purposefully chose our languages in order to maximize typological diversity while staying within our budget. Our languages span 29 language genera, 14 language families, and 21 distinct scripts or alphabets. The diversity of the chosen languages allows a modeler to test technology that should scale to many more languages within each represented genus, family, and script.

That said, we certainly have some major gaps in language coverage, including across native North and South American languages, African languages, and Australian languages. Yet we are optimistic that our fellow researchers across the field will continue to produce new labeled benchmark datasets for the world’s thousands of low-resource languages.

Massive languages.cropped.png
The 51 languages of MASSIVE, including scripts and genera.

Another difficulty with our current modeling approaches is that they rely on data sources such as web scrapes, encyclopedic articles, and news articles, which are highly skewed toward a small set of languages. Wang, Ruder, and Neubig recently presented some fascinating work leveraging bilingual lexicons — corpora consisting of word-level translations — to improve language model performance for low-resource languages. Lexicons cover a far greater portion of the world’s languages than our typical data sources for language modeling, making this an exciting approach.

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Researchers, missionaries, and businesspeople have been created fundamental linguistic resources for decades, from Bible translations to the Unimorph corpus. The Unimorph datasets are used for the SIGMORPHON shared task, in which a model must predict the correct formulation of word given that word’s root and certain morphological transformations, such as part of speech, tense, and person. We must find more ways to leverage such resources when creating massively multilingual voice AI systems.

As a final technique for scaling to many more languages, we can consider what we in Alexa call “self-learning.” Some of my Alexa colleagues published a paper showing that we can mine past utterances to improve overall system performance. For example, if a user rephrases a request as part of a multiturn interaction, as shown on the left in the figure below, or if different users provide variations for the same desired goal, as shown on the right, then we can make soft assumptions that the different formulations are synonymous.

All of these cases can be statistically aggregated to form new training sets to update the system, without the need to manually annotate utterances. In a multilingual system, such technology is particularly valuable after the initial launch of a language, both to improve performance generally and to adapt to changes in the lexicon.

Self-learning.png
Alexa’s self-learning mechanism.

The road ahead

I hope that you share my wonder at the current state of the art — the scale of language-model training, the magic of zero-shot learning, and the distillation of knowledge into compact models that can run in latency-sensitive systems. All of this is incredible, but we’ve only scratched the surface of supporting the world’s 7,000 languages.

To move into the next era of massive multilingualism, we must build new and increasingly powerful models that can take advantage of low-cost data, particularly unlabeled monolingual data. We must also build models that can leverage existing and upcoming linguistic resources, such as bilingual lexicons and morphological-transformation databases. And finally, we must expand available language resources across more languages and domains, including more unlabeled monolingual corpora, more parallel resources, and more realistic, labeled, task-specific datasets.

Increased multilingualism is a win for all people everywhere. Each language provides a unique perspective on the world in which we live. A rich plurality of perspectives leads to a deeper understanding of our fellow people and of all creation.

Keep building.

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Amazon Web Services (AWS) provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. We are hiring an Applied Scientist in our AWS Sales Science & Economics team. The team uses machine learning, econometrics, and data science to optimize AWS’s service catalogue, driving customer engagement and generating insights to guide AWS sales strategy. We use detailed customer behavioral and usage data to predict and understand what customers want from AWS. Key job responsibilities As an Applied Scientist, you will apply the latest research, state of the art machine learning and GenAI to build highly scalable models in support of predictive research and products used across AWS Sales and leadership. You will be responsible for designing and executing science experiments in short and agile cycles. You will use the latest AWS technologies in Machine Learning, Data Science, and AI. You will work closely with business leaders to identify opportunities to drive business growth by applying machine learning and building out predictive models to support analytics and insights. The ideal candidate will be curious and able to learn new technologies quickly. You will have hands-on experience building data science and machine learning pipelines in production working with large scale data sets. You are passionate about sharing your knowledge to enable others. You empathize with the needs of our customers and align your work accordingly, and provide thought leadership and guidance across the organization. A day in the life You will start your day reviewing experimental results and refining model architectures based on new insights. You might spend the morning prototyping a novel approach to a customer-facing problem, then shift to a design review with engineering partners in the afternoon to align on how your solution integrates into production systems. Along the way, you will mentor junior scientists, contribute to peer reviews, and stay connected to the latest research through reading groups and internal science discussions. Your contributions will move from research notebooks to live systems that customers interact with every day. About the team Our team is focused on applying advanced science and machine learning to build intelligent systems that improve the Amazon experience. We value collaboration, intellectual rigor, and a willingness to explore new ideas. You will work alongside scientists and engineers who are committed to turning ambitious research into practical, high-impact solutions. We are investing in the next generation of machine learning capabilities and are looking for team members who are excited to help define that future.
US, CA, San Francisco
The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. We are looking for an Applied Scientist to build production machine learning solutions that improve employee experiences and inform workforce decisions. You will work on problems spanning predictive modeling, natural language processing, recommendation systems, personalization, generative AI, and causal evaluation. These solutions will predict workforce outcomes, identify individual and organizational needs, recommend targeted actions, and measure the causal impact of programs, products, and policies across diverse employee populations and business contexts. As an Applied Scientist, you will develop models and algorithms from prototype through production. You will collaborate with other scientists and economists to combine machine learning with causal inference and experimentation, allowing teams to understand both what is likely to happen and which actions will improve outcomes. You will also work with product managers, engineers, and business partners to translate business needs into technical solutions and communicate methods and results to technical and nontechnical audiences. Key job responsibilities • Design, develop, and deploy machine learning solutions in production environments. • Develop solutions using techniques that include predictive modeling, deep learning, natural language processing, recommendation systems, personalization, and generative AI. • Build models that predict workforce outcomes, identify employee and organizational needs, and recommend targeted actions. • Partner with economists and other scientists to design causal evaluations and experimental frameworks that measure the impact of programs, products, and policies. • Combine predictive models with causal estimates to help business partners identify effective actions and make evidence-based decisions. • Collaborate with product managers, engineers, and business partners to translate business requirements into modeling approaches and contribute to technical design and roadmap decisions. • Evaluate model accuracy, performance, calibration, and limitations, and identify opportunities for improvement. • Communicate technical concepts, methods, results, and recommendations to technical peers and business partners. A day in the life • Analyze data to investigate model performance or understand an unexpected result from a causal evaluation. • Brainstorm modeling and evaluation approaches with applied scientists and economists on the team. • Develop and test model features, recommendation methods, or generative AI applications. • Design or analyze experiments and observational studies to estimate the causal impact of programs, products, or policies. • Run simulations, offline evaluations, or backtests to assess model performance. • Meet with product, engineering, and business partners to review requirements, data, designs, and implementation decisions. • Review code changes or technical design documents from scientists and engineers. • Write and present documents covering methods, results, limitations, and recommendations. About the team The People eXperience and Technology Central Science Team (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, wellbeing, and the value of work to Amazonians. We are an interdisciplinary team that combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal.
US, WA, Seattle
Are you excited to play a strategic role in defining the customer experience on Tablets? Come join a dynamic, customer-obsessed, world-class science team to completely reshape the customer experience on our tablets. Key job responsibilities Using Amazon’s large-scale computing resources, you will design and deploy state-of-the-art recommendation models. You will ask research questions about customer behavior, design state-of-the-art models that help customers discover content, and deploy these models to production alongside other engineers. You will participate in the Amazon ML community and mentor other engineers with a strong interest in and knowledge of ML and generative AI. Your work will directly benefit customers! A day in the life We are looking for a passionate, hard-working, and talented Applied Scientist who has experience developing state-of-the-art models and deploying them to production. You will have an opportunity to make an enormous impact on the design, architecture, and implementation of products used everyday by real customers! About the team The Alexa Tablet team is a world-class team that delivers high-quality, innovative products that are loved by our customers. Our team focuses on spinning many of Amazon’s flywheels with bar-raising mobile experiences on our tablets. Over the last 12 years, we have built 4.0+ star rated products, and we continue to look for ways to scale our business. Join us as we continue our ambitious journey which will give you the opportunity to deliver disruptive products with global impact.
IN, KA, Bengaluru
Amazon.com’s Product Detail Page team is looking for talented, motivated and passionate applied scientist to be part of the design and development of a highly scalable multi-tiered shopping application to provide the best possible online shopping experience for Amazon customers world-wide. Our team is comprised of talented applied scientists, developers, testers, program managers, designers and product managers tasked with the singular goal to create THE world's best buying experience. Scientists on this team develop the next-generation technologies and experiences that change how millions interact and shop online. To provide the best possible online shopping at the scale of the web requires ideas from every area of computer science, including distributed computing, large-scale system design, machine learning, natural language processing, data compression and user interface design; the list goes on and is growing every day. We need our scientists to be versatile and always eager to tackle new problems as we continue to push technology forward. Our team leverages sophisticated econometric, machine learning, and big data technologies to help customers to discover the right products at the right prices from millions of trusted sellers billions of times a day. If you are looking for a career-defining opportunity on one of the most customer centric and business impacting teams within Amazon, we’d love to hear from you. We are looking for an Applied Scientist to help build the next generation of Detail Page optimization algorithms. These new set of algorithms will incorporate the continually changing preferences of our customers and continue to scale with numerous new programs that Amazon is introducing for our customers. You will work with multiple Amazon businesses and programs to identify big business opportunities and propose new business features and technical systems to improve customer experience on Amazon Detail Page, Search Page and many other widgets throughout the website. You will be responsible for the quality of algorithm design and will get the opportunity to present your ideas and share results of your deliverables with Amazon executives on a frequent basis. You will get an opportunity to work with senior scientists to define and enforce broad, company-wide technical standards in optimization techniques, statistical modeling and simulation techniques, and/or data analytics.