The science behind Echo Show 10

A combination of audio and visual signals guide the device’s movement, so the screen is always in view.

The first Echo Show represented an entirely new way to interact with Alexa; she could show you things on a screen controlled by voice. Being able to easily see your favorite recipe, watch your flash briefing, or video call with a friend is delightful — but we thought we could add even more to the experience. Our screens are stationary, but we are not. So with Echo Show 10, we asked ourselves: how can we keep the screen in view, no matter where you are in the room? The answer: it has to move.

Creating a device that can move intelligently in a way that improves the Alexa experience and is not distracting was no easy task. We had to consider when, where, and how to incorporate motion into Echo Show to make it feel like a natural extension of how customers experience Alexa.

Combining audio and computer vision algorithms

When you say “Alexa” to any Echo Show device today, you’ll see a blue light bar on screen. The lighter part of that blue light bar approximates the direction the device chooses to focus; we call this beam selection. Echo devices try to select the beam that gives the best accuracy for recognizing what was said.

Cutaway view of Echo 10's motor with a brass disc at the bottom.
A cutaway view of Echo 10's motor (brass disc at bottom).

However, what works for beam selection doesn’t work best for guiding motion. Noises, multiple speakers, or sound reflections from walls and other surfaces can prevent these algorithms from selecting the beam that best represents the direction of the talker. And with audio-only output, it doesn’t matter if Echo’s input system has selected a different beam: the user still hears Alexa’s response. But a screen that’s constantly moving around to avoid these echoes and noises would be a severe distraction.

With Echo Show 10, we solve this problem by combining sound source localization (SSL) with computer vision (CV). Our implementation of SSL uses acoustic-wave-decomposition and machine-learning techniques to determine the direction in which the user is most probably located. Then, the raw SSL measurements are fused with our CV algorithms.

The intersection of design and science

Learn how a team of designers, scientists, and engineers worked together to overcome challenges and create Echo Show 10.

The CV algorithms can identify objects and humans in the field of view, enabling the device to differentiate between sounds coming from people and those coming from other sources and reflections off walls. Sometimes audio can reflect from behind the device, so we added a setup step in which customers set the device’s range of motion. If the device can ignore sounds originating outside its range of motion, it’s better able to avoid reflections and narrow down the direction of the wake word.

The CV algorithms turn the camera image into hundreds of data points representing shapes, edges, facial landmarks, and general coloring; then the image is deleted permanently. These data points cannot be reverse-engineered to the original input, and no facial-recognition technology is used. All of this processing happens in a matter of milliseconds, entirely on-device.

Visualization of the non-reversible process Echo 10 uses to convert images into a higher-level abstraction to support motion.
A visualization of the non-reversible process Echo 10 uses to convert images into a higher-level abstraction to support motion.

The device’s computer vision service (CVS) can dynamically vary the frame rate (the number of frames per second), and it operates with over 95% precision at distances of up to 10 feet. The CVS uses spatiotemporal filtering to suppress ephemeral false positives caused by camera motion and blur. In a multiuser environment, engagement detection — determining which user is facing the device — helps us further target the screen to the relevant user or users.

Defining the experience

With our algorithms built, the next step was to orchestrate the ideal customer experience. We started with capturing data from internal beta participants and product teams. Amazon employees tested Echo Show 10 in their homes, and before the hardware was even ready, we used virtual-reality to gather early input on what movements felt most natural, preferred speed of motion, and so on. What we learned was invaluable.

First, knowing when not to move is just as important as knowing when to move. We wanted customers to be able to manually redirect the screen. But that meant distinguishing between the pressure applied by someone scrolling through a recipe while making dinner and someone physically trying to move the device. The device also needed to know that if it turned in one direction and hit something — a wall, cabinet, etc. — it should not continue to go in that direction.

This required a motor resistance — or “back drive” — that could kick in, or not, depending on the user’s movement. A lot of fine-tuning went into getting that distinction and timing right.

We also had to determine a speed and acceleration that felt natural. The motor allows us to accelerate at up to 360 degrees/second2 to a speed of up to 180 degrees/second. However, at that speed, in a typical, in-home environment, you risk knocking over a glass or a picture frame that might be near the device. Move too slowly, on the other hand, and you might try the customer’s patience — and even risk spurious stall detection. We settled on a speed that was quick but also allowed the device to stop short if it bumped an object.

Lastly, we needed to define the types of movements that Echo Show 10 will make. As humans, we have an innate ability to know when to respond with our eyes versus a full move of the head. Echo Show 10, while not quite as adaptive as a human, tries to approximate this distinction with three zones of perception, defined by the camera’s field of view.

Within the “dead” zone, the center of the field of view, the device doesn’t move, even if the customers do. Within the “holding” zone, the regions of the field of view outside the center, the device turns only if the customer settles into a new position for long enough. And when the customer enters the “motion” zone, the edges of the field of view, the device moves, ensuring that the screen always remains visible.

The range of these zones, their dependency on your distance from the device, and the device’s speed and acceleration are tuned based on thousands of hours of lab and user testing. There are also certain situations where Echo Show 10 will not move — for instance, if the built-in camera shutter is closed or if SSL cannot differentiate between sounds in two very different directions.

Applications

Echo Show stationed on a kitchen counter.
Imagine, says Sajjadi, that as you were cooking the Echo Show 10 was watching you and could alert you if you missed an ingredient. That, he says, would be an example of taking procuedure monitoring from the shop floor to the kitchen.

After solving these scientific challenges came the fun part: what are some of the first features that will use motion? Video calling is a hugely popular feature for Echo Show customers, so the use of auto-framing and motion in calling was obvious. Customers also tend to place Echo Show devices in kitchens and use Alexa for recipes, so not requiring a busy cook to strain to see a recipe on-screen was also top of mind.

And because customers love Alexa Guard for helping keep their homes safe while they are away, remote access to the camera was high on the list as well. When Away Mode is turned on, Echo Show 10 will periodically pan the room and send a Smart Alert if someone is detected in its field of view. You can also remotely check in on your home for added peace of mind if you are on a trip or to see if your dog has snuck onto the couch while you’re at the grocery store.

In developing Echo Show 10, I have come to appreciate how complex, evolved, and adaptive we are as a species; the things we communicate with nonverbal cues are incredibly complex yet somehow globally understood. We believe that the potential of motion as a response modality is enormous, and we’re just scratching the surface of all the ways we can delight customers with Echo Show 10. For that reason, we’re inviting developers to build experiences for Echo Show 10, with motion APIs that they can use to unleash their creativity. To learn more about these new APIs, visit our developer blog.

Research areas

Related content

US, WA, Bellevue
Welcome to the Worldwide Returns & ReCommerce team (WWR&R) at Amazon.com. WWR&R is an agile, innovative organization dedicated to ‘making zero happen’ to benefit our customers, our company, and the environment. Our goal is to achieve the three zeroes: zero cost of returns, zero waste, and zero defects. We do this by developing groundbreaking products and driving truly innovative operational excellence to help customers keep what they buy, recover returned and damaged product value, keep thousands of tons of waste from landfills, and create the best customer returns experience in the world. We have an eye to the future – we create long-term value at Amazon by focusing not just on the bottom line, but on the planet. We are building the most sustainable re-use channel we can by driving multiple aspects of the Circular Economy for Amazon – Returns & ReCommerce. Amazon WWR&R is comprised of business, product, operational, program, software engineering and data teams that manage the life of a returned or damaged product from a customer to the warehouse and on to its next best use. Our work is broad and deep: we train machine learning models to automate routing and find signals to optimize re-use; we invent new channels to give products a second life; we develop highly respected product support to help customers love what they buy; we pilot smarter product evaluations; we work from the customer backward to find ways to make the return experience remarkably delightful and easy; and we do it all while scrutinizing our business with laser focus. You will help create everything from customer-facing and vendor-facing websites to the internal software and tools behind the reverse-logistics process. You can develop scalable, high-availability solutions to solve complex and broad business problems. We are a group that has fun at work while driving incredible customer, business, and environmental impact. We are backed by a strong leadership group dedicated to operational excellence that empowers a reasonable work-life balance. As an established, experienced team, we offer the scope and support needed for substantial career growth. Amazon is earth’s most customer-centric company and through WWR&R, the earth is our customer too. Come join us and innovate with the Amazon Worldwide Returns & ReCommerce team! Key job responsibilities * Design, develop, and evaluate highly innovative models for Natural Language Programming (NLP), Large Language Model (LLM), or Large Computer Vision Models. * Use SQL to query and analyze the data. * Use Python, Jupyter notebook, and Pytorch to train/test/deploy ML models. * Use machine learning and analytical techniques to create scalable solutions for business problems. * Research and implement novel machine learning and statistical approaches. * Mentor interns. * Work closely with data & software engineering teams to build model implementations and integrate successful models and algorithms in production systems at very large scale. A day in the life If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! Benefits: Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan Learn more about our benefits here: https://amazon.jobs/en/internal/benefits/us-benefits-and-stock About the team When a customer returns a package to Amazon, the request and package will be passed through our WWRR machine learning (ML) systems so that we could improve the customer experience, identify return root cause, optimize re-use, and evaluate the returned package. Our problems touch multiple modalities spanning from: textual, categorical, image, to speech data. We operate at large scale and rely on state-of-the-art modeling techniques to power our ML models: XGBoost, BERT, Vision Transformers, Large Language Models.
US, CA, Santa Clara
Amazon CloudWatch is the native AWS monitoring and observability service for cloud resources and applications. We are seeking a talented Senior Applied Scientist to develop next-generation scientific methods and infrastructure to support a core AWS business that delivers critical services to millions of customers operating at scale. This is a high visibility and high impact role that work on highly strategic projects in the AI/ML and Analytics space, will interact with all levels of AWS leadership. We are developing solutions that not only surface the “what” but also the “why” and “how to fix it”, without requiring operators to have extensive domain knowledge and technical expertise to efficiently troubleshoot and remediate incidents. Using decades of AWS operational excellence coupled with the advances in LLMs and Gen-AI technologies, we are transforming the very core of how customers can effortlessly interact with our offerings to build and operate their applications in the cloud. We are hiring to grow our team, and are looking for well-rounded applied scientists with backgrounds in machine learning, foundation models, and natural language processing. You'll be working with talented scientists, engineers, and product managers to innovate on behalf of our customers. If you're fired up about being part of a dynamic, mission driven team, then this is your moment to join us on this exciting journey! Key job responsibilities As an Applied Scientist II you will be responsible for * Research and development of algorithms that improve training of foundation models across pre-training, multitask learning, supervised finetuning, and reinforcement learning from human feedback * Research and development of novel approaches for anomaly detection, root cause analysis, and provide intelligent insights from vast amounts of monitoring and observability data * Collaborating with scientists, engineers, and Product Managers across CloudWatch team as well as directly with customers * Lead key science initiatives in strategic investment areas of AI/ML/LLM Ops and Observability * Be an industry thought leader representing Amazon at top-tier scientific conferences * Engaging in the hiring process and developing, growing, and mentoring junior scientists A day in the life Working closely with and across agile teams, you will be able to see and feel the impact of your work on our customers. This is a high visibility and high impact role that will interact with all levels of AWS leadership. Our ideal candidate is excited about the incredible opportunity that cloud monitoring represents and is deeply passionate about delivering the highest quality services leveraging AI/ML/LLMs. You’re naturally customer centric and thrive in a fast-paced environment that requires strong technical and business judgment and solid communication skills. About the team Amazon CloudWatch Logs is a core monitoring service used by millions of AWS customers. We move fast and have delivered remarkable products and features over the last few years to streamline how AWS customers troubleshoot their critical applications. Our mission is to be the most cost effective, integrated, fast, and secure logs management and analytics platform for AWS customers. We are a diverse group of product and engineering professionals that are passionate about delivering logging features that delight customers operating at any scale. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (IoT), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
US, MA, Boston
The Automated Reasoning Group is looking for a Applied Scientist with expertise in programming language semantics and deductive verification techniques (e.g. Lean, Dafny) to deliver novel code reasoning capabilities at scale. You will be part of a larger organization that develops a spectrum of formal software analysis tools and applies them to software at all levels of abstraction from assembler through high-level programming languages. You will work with a team of world class automated reasoning experts to deliver code reasoning technology that is accessible to all developers.
NL, Amsterdam
Are you interested in creating a large business impact on millions of customers through the use of machine learning and analytics? We are seeking an Data Scientist to join our PriMA (Prime & Marketing) science team to model customer behavior, improve the engagement of our existing customers, and help us grow our customer base. In this role, you will collaborate with cross-functional teams and stakeholders to solve problems, and you will regularly interact with software engineering teams and business leadership. Some of the technical challenges you will contribute in this role are: - Measuring marketing campaigns across external marketing channels (Youtube, TikTok, Google,....) - Modeling the causal impact that some actions have over customers. - Building better product recommendation for deals and promotions at Amazon Key job responsibilities - Develop accurate and scalable data science models to address business use cases ranging from: analyzing customer behavior, building recommender systems to increase engagement, or measuring the impact of marketing channels. - Partner with engineers and applied scientists to implement data science solutions for complex business problems, guiding the application of best practices in data analysis, statistical modeling, and machine learning. - Lead comprehensive data analyses to provide insights and recommendations that help management and business stakeholders make key strategic decisions. About the team The PRIMAS (Prime & Marketing Analytics and Science) is the team that support the science & analytics needs of the EU Prime and Marketing organization, an org that supports the Prime and Marketing programs in European marketplaces and comprises 250-300 employees. The PRIMAS team, is part of a larger tech tech team of 50 people (comprising other job families like SDEs) that gives support to all the tech needs of the Prime & marketing org.
BR, SP, Sao Paulo
Esta é uma posição de colaborador individual, com base em nosso escritório de São Paulo. Procuramos uma pessoa dinâmica, analítica, inovadora, orientada para a prática e com foco inabalável no cliente. Na Amazon, nosso objetivo é exceder as expectativas dos clientes, garantindo que seus pedidos sejam entregues com máxima rapidez, precisão e eficiência de custo. A determinação da rota de cada pacote é realizada por sistemas complexos, que precisam acompanhar o crescimento acelerado e a complexidade da malha logística no Brasil. Diante desse cenário, a equipe de Otimização de Supply Chain está à procura de um cientista de dados experiente, capaz de desenvolver modelos, ferramentas e processos para garantir confiabilidade, agilidade, eficiência de custos e a melhor utilização dos ativos. O candidato ideal terá sólidas habilidades quantitativas e experiência com conjuntos de dados complexos, sendo capaz de identificar tendências, inovar processos e tomar decisões baseadas em dados, considerando a cadeia de suprimentos de ponta a ponta. Key job responsibilities * Executar projetos de melhoria contínua na malha logística, aproveitando boas práticas de outros países e/ou desenvolvendo novos modelos. * Desenvolver modelos de otimização e cenários para planejamentos logísticos. * Criar modelos de otimização voltados para a execução de eventos e períodos de alta demanda. Automatizar processos manuais para melhorar a produtividade da equipe. * Auditar operações, configurações sistêmicas e processos que possam impactar custos, produtividade e velocidade de entregas. * Realizar benchmarks com outros países para identificar melhores práticas e processos avançados, conectando-os às operações no Brasil. About the team Nosso time é composto por engenheiros de dados, gerentes de projetos e cientistas de dados, todos dedicados a criar soluções escaláveis e inovadoras que suportem e otimizem as operações logísticas da Amazon no Brasil. Nossa missão é garantir a eficiência de todas as etapas da cadeia de suprimentos, desde a primeira até a última milha, ajudando a Amazon a entregar resultados com agilidade, precisão e a um custo competitivo, especialmente em um ambiente de rápido crescimento e complexidade.
US, CA, San Francisco
We are hiring an Economist with the ability to disambiguate very challenging structural problems in two and multi-sided markets. The right hire will be able to get dirty with the data to come up with stylized facts, build reduced form model that motivate structural assumptions, and build to more complex structural models. The main use case will be understanding the incremental effects of subsidies to a two sided market relate to sales motions characterized by principal agent problems. Key job responsibilities This role with interface directly with product owners, scientists/economists, and leadership to create multi-year research agendas that drive step change growth for the business. The role will also be an important collaborator with other science teams at AWS. A day in the life Our team takes big swings and works on hard cross organizational problems where the optimal success rate is not 100%. We also ask people to grow their skills and stretch and make sure we do it in a supportive and fun environment. It’s about empirically measured impact, advancement, and fun on our team. We work hard during work hours but we also don’t encourage working at nights or on weekends except in very rare, high stakes cases. Burn out isn’t a successful long run strategy. Because we invest in the long run success of our group it’s important to have hobbies, relax and then come to work refreshed and excited. It makes for bigger impact, faster skill accrual and thus career advancement. About the team Our group is technically rigorous and encourages ongoing academic conference participation and publication. Our leaders are here for you and to enable you to be successful. We believe in being servant leaders focused on influence: good data work has little value if it doesn’t translate into actionable insights that are rolled out and impact the real economy. We are communication centric since being able to explain what we do ensures high success rates and lowers administrative churn. Also: we laugh a lot. If it’s not fun, what’s the point?
US, CA, San Diego
Do you want to be part of the team developing the future technology that impacts the customer experience of ground-breaking products? Then come join us and make history. We are looking for a passionate, talented, and inventive Applied Scientist with a background in AI, Gen AI, Machine Learning, NLP, to help build LLM solutions for Amazon core shopping. As an Applied Scientist, you will be working closely with a team of applied scientists and engineers to build systems that shape the future of Amazon's by automatically generating relevant content and building a whole page experience that is coherent, dynamic, and interesting. You will improve ranking and optimization in our algorithm. You will participate in driving features from idea to deployment, and your work will directly impact millions of customers.
US, WA, Seattle
Amazon is the 4th most popular site in the US. Our product search engine is one of the most heavily used services in the world, indexes billions of products, and serves hundreds of millions of customers world-wide. We are working on a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques. Our goal is to make step function improvements in the use of advanced Machine Learning (ML) on very large scale datasets, specifically through the use of aggressive systems engineering and hardware accelerators. This is a rare opportunity to develop cutting edge ML solutions and apply them to a problem of this magnitude. Some exciting questions that we expect to answer over the next few years include: - Can combining supervised multi-task training with unsupervised training help us to improve model accuracy? - Can we transfer our knowledge of the customer to every language and every locale ? - Can we build foundational ML models that can serve different business lines. This is a unique opportunity to get in on the ground floor, shape, and build the next-generation of Amazon ML. We are looking for exceptional scientists and ML engineers who are passionate about innovation and impact, and want to work in a team with a startup culture within a larger organization. Key job responsibilities Train large deep learning models with hundreds of billions parameters. Build foundational ML models that can be applied to different business applications in Amazon such as Search and Ads. Areas of interest include efficient model architecture, training and data optimization/scaling, model/data/pipeline parallel techniques, and much more.
US, WA, Bellevue
Ring is looking for a Senior Applied Science Manager to lead the development of computer vision algorithm on the Edge. In this role, you will be the leader of our passionate, talented, and inventive scientists, to develop industry-leading Computer Vision (CV), Multimodal, and AI and drive them successfully to production for the benefit of millions of Amazon Devices users. This is a unique, high visibility opportunity for a leader who wants to have business impact, and dive deep into computer vision problems. We are particularly interested in candidates with experience productizing edge-based computer vision systems. Key job responsibilities As a Senior Manager, Applied Science, you bring structure to ambiguous business problems and use science, logic, and practical experience to decompose them into straightforward, scalable solutions. You set the standard for scientific excellence and make decisions that affect the way we build and integrate algorithms. Your solutions are exemplary in terms of algorithm design, clarity, model structure, efficiency, and extensibility. You tackle intrinsically hard problems; you're interested in learning; and you acquire skills and expertise as needed. The ideal candidate is a strong, creative and highly-motivated Scientist with hands-on experience in leading multiple research and engineering initiatives. You balance technical leadership with strong business judgment to make the right decisions about technology, tools, and methodologies.
US, MA, Boston
The Automated Reasoning Group is looking for a Applied Scientist with expertise in programming language semantics and deductive verification techniques (e.g. Lean, Dafny) to deliver novel code reasoning capabilities at scale. You will be part of a larger organization that develops a spectrum of formal software analysis tools and applies them to software at all levels of abstraction from assembler through high-level programming languages. You will work with a team of world class automated reasoning experts to deliver code reasoning technology that is accessible to all developers.