The science behind Echo Show 10

A combination of audio and visual signals guide the device’s movement, so the screen is always in view.

The first Echo Show represented an entirely new way to interact with Alexa; she could show you things on a screen controlled by voice. Being able to easily see your favorite recipe, watch your flash briefing, or video call with a friend is delightful — but we thought we could add even more to the experience. Our screens are stationary, but we are not. So with Echo Show 10, we asked ourselves: how can we keep the screen in view, no matter where you are in the room? The answer: it has to move.

Creating a device that can move intelligently in a way that improves the Alexa experience and is not distracting was no easy task. We had to consider when, where, and how to incorporate motion into Echo Show to make it feel like a natural extension of how customers experience Alexa.

Combining audio and computer vision algorithms

When you say “Alexa” to any Echo Show device today, you’ll see a blue light bar on screen. The lighter part of that blue light bar approximates the direction the device chooses to focus; we call this beam selection. Echo devices try to select the beam that gives the best accuracy for recognizing what was said.

Cutaway view of Echo 10's motor with a brass disc at the bottom.
A cutaway view of Echo 10's motor (brass disc at bottom).

However, what works for beam selection doesn’t work best for guiding motion. Noises, multiple speakers, or sound reflections from walls and other surfaces can prevent these algorithms from selecting the beam that best represents the direction of the talker. And with audio-only output, it doesn’t matter if Echo’s input system has selected a different beam: the user still hears Alexa’s response. But a screen that’s constantly moving around to avoid these echoes and noises would be a severe distraction.

With Echo Show 10, we solve this problem by combining sound source localization (SSL) with computer vision (CV). Our implementation of SSL uses acoustic-wave-decomposition and machine-learning techniques to determine the direction in which the user is most probably located. Then, the raw SSL measurements are fused with our CV algorithms.

The intersection of design and science

Learn how a team of designers, scientists, and engineers worked together to overcome challenges and create Echo Show 10.

The CV algorithms can identify objects and humans in the field of view, enabling the device to differentiate between sounds coming from people and those coming from other sources and reflections off walls. Sometimes audio can reflect from behind the device, so we added a setup step in which customers set the device’s range of motion. If the device can ignore sounds originating outside its range of motion, it’s better able to avoid reflections and narrow down the direction of the wake word.

The CV algorithms turn the camera image into hundreds of data points representing shapes, edges, facial landmarks, and general coloring; then the image is deleted permanently. These data points cannot be reverse-engineered to the original input, and no facial-recognition technology is used. All of this processing happens in a matter of milliseconds, entirely on-device.

Visualization of the non-reversible process Echo 10 uses to convert images into a higher-level abstraction to support motion.
A visualization of the non-reversible process Echo 10 uses to convert images into a higher-level abstraction to support motion.

The device’s computer vision service (CVS) can dynamically vary the frame rate (the number of frames per second), and it operates with over 95% precision at distances of up to 10 feet. The CVS uses spatiotemporal filtering to suppress ephemeral false positives caused by camera motion and blur. In a multiuser environment, engagement detection — determining which user is facing the device — helps us further target the screen to the relevant user or users.

Defining the experience

With our algorithms built, the next step was to orchestrate the ideal customer experience. We started with capturing data from internal beta participants and product teams. Amazon employees tested Echo Show 10 in their homes, and before the hardware was even ready, we used virtual-reality to gather early input on what movements felt most natural, preferred speed of motion, and so on. What we learned was invaluable.

First, knowing when not to move is just as important as knowing when to move. We wanted customers to be able to manually redirect the screen. But that meant distinguishing between the pressure applied by someone scrolling through a recipe while making dinner and someone physically trying to move the device. The device also needed to know that if it turned in one direction and hit something — a wall, cabinet, etc. — it should not continue to go in that direction.

This required a motor resistance — or “back drive” — that could kick in, or not, depending on the user’s movement. A lot of fine-tuning went into getting that distinction and timing right.

We also had to determine a speed and acceleration that felt natural. The motor allows us to accelerate at up to 360 degrees/second2 to a speed of up to 180 degrees/second. However, at that speed, in a typical, in-home environment, you risk knocking over a glass or a picture frame that might be near the device. Move too slowly, on the other hand, and you might try the customer’s patience — and even risk spurious stall detection. We settled on a speed that was quick but also allowed the device to stop short if it bumped an object.

Lastly, we needed to define the types of movements that Echo Show 10 will make. As humans, we have an innate ability to know when to respond with our eyes versus a full move of the head. Echo Show 10, while not quite as adaptive as a human, tries to approximate this distinction with three zones of perception, defined by the camera’s field of view.

Within the “dead” zone, the center of the field of view, the device doesn’t move, even if the customers do. Within the “holding” zone, the regions of the field of view outside the center, the device turns only if the customer settles into a new position for long enough. And when the customer enters the “motion” zone, the edges of the field of view, the device moves, ensuring that the screen always remains visible.

The range of these zones, their dependency on your distance from the device, and the device’s speed and acceleration are tuned based on thousands of hours of lab and user testing. There are also certain situations where Echo Show 10 will not move — for instance, if the built-in camera shutter is closed or if SSL cannot differentiate between sounds in two very different directions.

Applications

Echo Show stationed on a kitchen counter.
Imagine, says Sajjadi, that as you were cooking the Echo Show 10 was watching you and could alert you if you missed an ingredient. That, he says, would be an example of taking procuedure monitoring from the shop floor to the kitchen.

After solving these scientific challenges came the fun part: what are some of the first features that will use motion? Video calling is a hugely popular feature for Echo Show customers, so the use of auto-framing and motion in calling was obvious. Customers also tend to place Echo Show devices in kitchens and use Alexa for recipes, so not requiring a busy cook to strain to see a recipe on-screen was also top of mind.

And because customers love Alexa Guard for helping keep their homes safe while they are away, remote access to the camera was high on the list as well. When Away Mode is turned on, Echo Show 10 will periodically pan the room and send a Smart Alert if someone is detected in its field of view. You can also remotely check in on your home for added peace of mind if you are on a trip or to see if your dog has snuck onto the couch while you’re at the grocery store.

In developing Echo Show 10, I have come to appreciate how complex, evolved, and adaptive we are as a species; the things we communicate with nonverbal cues are incredibly complex yet somehow globally understood. We believe that the potential of motion as a response modality is enormous, and we’re just scratching the surface of all the ways we can delight customers with Echo Show 10. For that reason, we’re inviting developers to build experiences for Echo Show 10, with motion APIs that they can use to unleash their creativity. To learn more about these new APIs, visit our developer blog.

Research areas

Related content

US, VA, Arlington
As a Survey Research Scientist within the Reputation Marketing & Insights team, your primary responsibility will be to help manage our employee communications research program, including a global tracking survey. The work will challenge you to be resourceful, think big while staying connected to the details, translate survey, focus group results, and advanced analytics into strategic direction, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing. This is an individual contributor role. The right candidate possesses endless curiosity and passion for understanding employee perceptions and what drives them. You have end-to-end experience conducting qualitative research, robust large-scale surveys, campaign measurement, as well as advanced modeling skills to uncover perception drivers. You have proficiency in diving deep into large amounts of data and translating research into actionable insights/recommendations for internal communicators. You are an excellent writer who can effectively communicate data-driven insights and recommendations through written documents, presentations, and other internal communication channels. You are a creative problem-solver who seeks to deeply understand the business/communications so you can tailor research that informs stakeholder decision making and strategic messaging tactics. Key job responsibilities - Design and manage the execution of a global tracking survey focused on employee communications - Develop research to identify and test messages to drive employee perceptions - Use advanced statistical methodologies to better understand the relationship between key internal communications metrics and other related measures of perception (e.g., regression, structural equation modeling, latent growth curve modeling, Shapley analysis, etc.) - Develop causal and semi-causal measurement techniques to evaluate the perception impact of internal communications campaigns - Identify opportunities to simplify existing research processes and operate more nimbly - Engage in strategic discussions with internal partner teams to ensure our research generates actionable and on-point findings About the team This team sits within the CCR organization. Our focus is on conducting research that identifies messaging opportunities and informs communication strategies for Amazon as a brand.
US, CA, Santa Clara
Want to work on frontier, world class, AI-powered experiences for health customers and health providers? The Health Science & Analytics group in Amazon's Health Store & Technology organization is looking for a Senior Manager of Applied Science to lead a group of applied scientists and engineers to work hand in hand with physicians to build the future of AI-powered healthcare experiences. We have an ambitious roadmap which includes scaling recently launched products which are already delighting products and the opportunity to build disruptive, new experiences. This role will be responsible for leading the science and technology teams driving these key innovations on behalf of our customers. Key job responsibilities - Independently manage a team of scientists and engineers to sustainably deliver science driven products. - Define the vision and long-term technical roadmap to achieve multi-year business objectives. - Maintain and raise the science bar of the team’s deliverables and keep the broader Amazon Health Services organization apprised of the latest relevant technical developments in the field. - Work across business, clinical, and technical leaders to disambiguate product requirements and socialize progress towards key goals and deliverables. - Proactively identify risks and shape the technical roadmap in anticipation of industry trends in emerging AI subfields.
US, NY, New York
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Senior Applied Scientist to work on pre-training methodologies for Generative Artificial Intelligence (GenAI) models. You will interact closely with our customers and with the academic and research communities. Key job responsibilities Join us to work as an integral part of a team that has experience with GenAI models in this space. We work on these areas: - Scaling laws - Hardware-informed efficient model architecture, low-precision training - Optimization methods, learning objectives, curriculum design - Deep learning theories on efficient hyperparameter search and self-supervised learning - Learning objectives and reinforcement learning methods - Distributed training methods and solutions - AI-assisted research About the team The AGI team has a mission to push the envelope in GenAI with Large Language Models (LLMs) and multimodal systems, in order to provide the best-possible experience for our customers.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities - Develop ML models for various recommendation & search systems using deep learning, online learning, and optimization methods - Work closely with other scientists, engineers and product managers to expand the depth of our product insights with data, create a variety of experiments to determine the high impact projects to include in planning roadmaps - Stay up-to-date with advancements and the latest modeling techniques in the field - Publish your research findings in top conferences and journals A day in the life We're using advanced approaches such as foundation models to connect information about our videos and customers from a variety of information sources, acquiring and processing data sets on a scale that only a few companies in the world can match. This will enable us to recommend titles effectively, even when we don't have a large behavioral signal (to tackle the cold-start title problem). It will also allow us to find our customer's niche interests, helping them discover groups of titles that they didn't even know existed. We are looking for creative & customer obsessed machine learning scientists who can apply the latest research, state of the art algorithms and ML to build highly scalable page personalization solutions. You'll be a research leader in the space and a hands-on ML practitioner, guiding and collaborating with talented teams of engineers and scientists and senior leaders in the Prime Video organization. You will also have the opportunity to publish your research at internal and external conferences.
US, CA, San Francisco
If you are interested in this position, please apply on Twitch's Career site https://www.twitch.tv/jobs/en/ About Us: Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. You can work in San Francisco, CA or Seattle, WA. Perks - Medical, Dental, Vision & Disability Insurance - 401(k) - Maternity & Parental Leave - Flexible PTO - Amazon Employee Discount
IN, KA, Bengaluru
AWS Infrastructure Services owns the design, planning, delivery, and operation of all AWS global infrastructure. In other words, we’re the people who keep the cloud running. We support all AWS data centers and all of the servers, storage, networking, power, and cooling equipment that ensure our customers have continual access to the innovation they rely on. We work on the most challenging problems, with thousands of variables impacting the supply chain — and we’re looking for talented people who want to help. You’ll join a diverse team of software, hardware, and network engineers, supply chain specialists, security experts, operations managers, and other vital roles. You’ll collaborate with people across AWS to help us deliver the highest standards for safety and security while providing seemingly infinite capacity at the lowest possible cost for our customers. And you’ll experience an inclusive culture that welcomes bold ideas and empowers you to own them to completion. Do you love problem solving? Are you looking for real world Supply Chain challenges? Do you have a desire to make a major contribution to the future, in the rapid growth environment of Cloud Computing? Amazon Web Services is looking for a highly motivated, Data Scientist to help build scalable, predictive and prescriptive business analytics solutions that supports AWS Supply Chain and Procurement organization. You will be part of the Supply Chain Analytics team working with Global Stakeholders, Data Engineers, Business Intelligence Engineers and Business Analysts to achieve our goals. We are seeking an innovative and technically strong data scientist with a background in optimization, machine learning, and statistical modeling/analysis. This role requires a team member to have strong quantitative modeling skills and the ability to apply optimization/statistical/machine learning methods to complex decision-making problems, with data coming from various data sources. The candidate should have strong communication skills, be able to work closely with stakeholders and translate data-driven findings into actionable insights. The successful candidate will be a self-starter, comfortable with ambiguity, with strong attention to detail and ability to work in a fast-paced and ever-changing environment. Key job responsibilities 1. Demonstrate thorough technical knowledge on feature engineering of massive datasets, effective exploratory data analysis, and model building using industry standard time Series Forecasting techniques like ARIMA, ARIMAX, Holt Winter and formulate ensemble model. 2. Proficiency in both Supervised(Linear/Logistic Regression) and UnSupervised algorithms(k means clustering, Principle Component Analysis, Market Basket analysis). 3. Experience in solving optimization problems like inventory and network optimization . Should have hands on experience in Linear Programming. 4. Work closely with internal stakeholders like the business teams, engineering teams and partner teams and align them with respect to your focus area 5. Detail-oriented and must have an aptitude for solving unstructured problems. You should work in a self-directed environment, own tasks and drive them to completion. 6. Excellent business and communication skills to be able to work with business owners to develop and define key business questions and to build data sets that answer those questions 7. Work with distributed machine learning and statistical algorithms to harness enormous volumes of data at scale to serve our customers About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
US, NY, New York
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Scientist to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities - Develop AI solutions for various Prime Video Search systems using Deep learning, GenAI, Reinforcement Learning, and optimization methods; - Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; - Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses; - Effectively communicate technical and non-technical ideas with teammates and stakeholders; - Stay up-to-date with advancements and the latest modeling techniques in the field; - Publish your research findings in top conferences and journals. About the team Prime Video Search Science team owns science solution to power search experience on various devices, from sourcing, relevance, ranking, to name a few. We work closely with the engineering teams to launch our solutions in production.
US, WA, Bellevue
Are you interested in a unique opportunity to advance the accuracy and efficiency of Artificial General Intelligence (AGI) systems? If so, you're at the right place! As a Quantitative Researcher on our team, you will be working at the intersection of mathematics, computer science, and finance, you will collaborate with a diverse team of engineers in a fast-paced, intellectually challenging environment where innovative thinking is encouraged and rewarded. We operate at Amazon's large scale with the energy of a nimble start-up. If you have a learner's mindset, enjoy solving challenging problems, and value an inclusive team culture, you will thrive in this role, and we hope to hear from you. Key job responsibilities * Conduct statistical analyses on web-scale datasets to develop state-of-the-art multimodal large language models * Conceptualize and develop mathematical models, data sampling and preparation strategies to continuously improve existing algorithms * Identify and utilize data sources to drive innovation and improvements to our LLMs About the team We are passionate engineers and scientists dedicated to pushing the boundaries of innovation. We evaluate and represent the customer perspective through accurate benchmarking.
US, WA, Bellevue
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Applied Scientist with a strong deep learning background, to help build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As an Applied Scientist with the AGI team, you will work with world-class scientists and engineers to develop novel data, modeling and engineering solutions to support the responsible AI initiatives at AGI. Your work will directly impact our customers in the form of products and services that make use of audio technology. About the team While the rapid advancements in Generative AI have captivated global attention, we see these as just the starting point. Our team is dedicated to pushing the boundaries of what’s possible, leveraging Amazon’s unparalleled ML infrastructure, computing resources, and commitment to responsible AI principles. And Amazon’s leadership principle of customer obsession guides our approach, prioritizing our customers’ needs and preferences each step of the way.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a highly skilled and experienced Senior Applied Scientist, to lead the development and implementation of algorithms and models for supervised fine-tuning and reinforcement learning through human feedback; with a focus across text, image, and video modalities. As a Senior Applied Scientist, you will play a critical role in driving the development of Generative AI (Gen AI) technologies that can handle Amazon-scale use cases and have a significant impact on our customers' experiences. Key job responsibilities - Collaborate with cross-functional teams of engineers, product managers, and scientists to identify and solve complex problems in GenAI - Design and execute experiments to evaluate the performance of different algorithms and models, and iterate quickly to improve results - Think big about the arc of development of GenAI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems - Communicate results and insights to both technical and non-technical audiences, including through presentations and written reports - Mentor and guide junior scientists and engineers, and contribute to the overall growth and development of the team