Why ambient computing needs self-learning

To become the interface for the Internet of things, conversational agents will need to learn on their own. Alexa has already started down that path.

Today at the annual meeting of the ACM Special Interest Group on Information Retrieval (SIGIR), Ruhi Sarikaya, the director of applied science for Alexa AI, delivered a keynote address titled “Intelligent Conversational Agents for Ambient Computing”. This is an edited version of that talk.

For decades, the paradigm of personal computing was a desktop machine. Then came the laptop, and finally mobile devices so small we can hold them in our hands and carry them in our pockets, which felt revolutionary.

All these devices, however, tether you to a screen. For the most part, you need to physically touch them to use them, which does not seem natural or convenient in a number of situations.

So what comes next?

The most likely answer is the Internet of things (IOT) and other intelligent, connected systems and services. What will the interface with the IOT be? Will you need a separate app on your phone for each connected device? Or when you walk into a room, will you simply speak to the device you want to reconfigure?

At Alexa, we’re betting that conversational AI will be the interface for the IOT. And this will mean a shift in our understanding of what conversational AI is.

Related content
Alexa’s chief scientist on how customer-obsessed science is accelerating general intelligence.

In particular, the IOT creates new forms of context for conversational-AI models. By “context”, we mean the set of circumstances and facts that surround a particular event, situation, or entity, which an AI model can exploit to improve its performance.

For instance, context can help resolve ambiguities. Here are some examples of what we mean by context:

  • Device state: If the oven is on, then the question “What is the temperature?” is more likely to refer to oven temperature than it is in other contexts.
  • Device types: If the device has a screen, it’s more likely that “play Hunger Games” refers to the movie than if the device has no screen.
  • Physical/digital activity: If a customer listens only to jazz, “Play music” should elicit a different response than if the customer listens only to hard rock; if the customer always makes coffee after the alarm goes off, that should influence the interpretation of a command like “start brewing”. 

The same type of reasoning applies to other contextual signals, such as time of day, device and user location, environmental changes as measured by sensors, and so on.

Training a conversational agent to factor in so many contextual signals is much more complicated than training it to recognize, say, song titles. Ideally, we would have a substantial number of training examples for every combination of customer, device, and context, but that’s obviously not practical. So how do we scale the training of contextually aware conversational agents?

Self-learning

The answer is self-learning. By self-learning, we mean a framework that enables an autonomous agent to learn from customer-system interactions, system signals, and predictive models.

Related content
Self-learning system uses customers’ rephrased requests as implicit error signals.

Customer-system interactions can provide both implicit feedback and explicit feedback. Alexa already handles both. If a customer interrupts Alexa’s response to a request — a “barge-in”, as we call it — or rephrases the request, that’s implicit feedback. Aggregated across multiple customers, barge-ins and rephrases indicate requests that aren’t being processed correctly.

Customers can also explicitly teach Alexa how to handle particular requests. This can be customer-initiated, as when customers use Alexa’s interactive-teaching capability, or Alexa-initiated, as when Alexa asks, “Did I answer your question?”

The great advantages of self-learning are that it doesn’t require data annotation, so it scales better while protecting customer privacy; it minimizes the time and cost of updating models; and it relies on high-value training data, because customers know best what they mean and want.

We have a few programs targeting different applications of self-learning, including automated generation of ground truth annotations, defect reduction, teachable AI, and determining root causes of failure.

Automated ground truth generation

At Alexa, we have launched a multiyear initiative to shift Alexa’s ML model development from manual-annotation-based to primarily self-learning-based. The challenge we face is to convert customer feedback, which is often binary or low dimensional (yes/no, defect/non-defect), into high-dimensional synthetic labels such as transcriptions and named-entity annotations.

Our approach has two major components: (1) an exploration module and (2) a feedback collection and label generation module. Here’s the architecture of the label generation model:

Label generation model.png
The ground truth generation model converts customer feedback, which is often binary or low dimensional, into high-dimensional synthetic labels.

The input features include the dialogue context (user utterance, Alexa response, previous turns, next turns), categorical features (domain, intent, dialogue status), numerical features (number of tokens, speech recognition and natural-language-understanding confidence scores), and raw audio data. The model consists of a turn-level encoder and a dialogue-level Transformer-based encoder. The turn-level textual encoder is a pretrained RoBERTa model.

We pretrain the model in a self-supervised way, using synthetic contrastive data. For instance, we randomly swap answers from different dialogues as defect samples. After pretraining, the model is trained in a supervised fashion on multiple tasks, using explicit and implicit user feedback.

Related content
Prime Video beats previous state of the art on the MovieNet dataset by 13% with a new model that is 90% smaller and 84% faster.

We evaluate the label generation model on several tasks. Two of these are goal segmentation, or determining which utterances in a dialogue are relevant to the accomplishment of a particular task, and goal evaluation, or determining whether the goal was successfully achieved.

As a baseline for these tasks, we used a set of annotations each of which was produced in a single pass by a single annotator. Our ground truth, for both the model and the baseline, was a set of annotations each of which had been corroborated by three different human annotators.

Our model’s outputs on both tasks were comparable to the human annotators’: our model was slightly more accurate but had a slightly lower F1 score. We can set a higher threshold, exceeding human performance significantly, and still achieve much larger annotation throughput than manual labeling does.

In addition to the goal-related labels, our model also labels utterances according to intent (the action the customer wants performed, such as playing music), slots (the data types the intent operates on, such as song names), and slot-values (the particular values of the slots, such as “Purple Haze”).

As a baseline for slot and intent labeling, we used a RoBERTa-based model that didn’t incorporate contextual information, and we found that our model outperformed it across the board.

Self-learning-based defect reduction

Three years ago, we deployed a self-learning mechanism that automatically corrects defects in Alexa’s interpretation of customer utterances based purely on implicit signals.

Related content
More-autonomous machine learning systems will make Alexa more self-aware, self-learning, and self-service.

This mechanism — unlike the ground truth generation module — doesn’t involve retraining Alexa’s natural-language-understanding models. Instead, it overwrites those models’ outputs, to improve their accuracy.

There are two ways to provide rewrites:

  • Precomputed rewriting produces request-rewrite pairs offline and loads them at run time. This process has no latency constraints, so it can use complex models, and during training, it can take advantage of rich offline signals such as user follow-up turns, user rephrases, Alexa responses, and video click-through rate. Its drawback is that at run time, it can’t take advantage of contextual information.
  • Online rewriting leverages contextual information (e.g., previous dialogue turns, dialogue location, times) at run time to produce rewrites. It enables rewriting of long-tail-defect queries, but it must meet latency constraints, and its training can’t take advantage of offline information.

Precomputed rewriting

We’ve experimented with two different approaches to precomputing rewrite pairs, one that uses pretrained BERT models and one that uses absorbing Markov chains.

This slide illustrates the BERT-based approach:

Rephrase detection.png
The contextual rephrase detection model casts rephrase detection as a span prediction problem, predicting the probability that each token is the start or end of a span.

At left is a sample dialogue in which an Alexa customer rephrases a query twice. The second rephrase elicits the correct response, so it’s a good candidate for a rewrite of the initial query. The final query is not a rephrase, and the rephrase extraction model must learn to differentiate rephrases from unrelated queries.

We cast rephrase detection as a span prediction problem, where we predict the probability that each token is the start or end of a span, using the embedding output of the final BERT layer. We also use timestamping to threshold the number of subsequent customer requests that count as rephrase candidates.

We use absorbing Markov chains to extract rewrite pairs from rephrase candidates that recur across a wide range of interactions.

Absorbing Markov chains.png
The probabilities of sequences of rephrases across customer interactions can be encoded in absorbing Markov chains.

A Markov chain models a dynamic system as a sequence of states, each of which has a certain probability of transitioning to any of several other states. An absorbing Markov chain is one that has a final state, with zero probability of transitioning to any other, which is accessible from any other system state.

We use absorbing Markov chains to encode the probabilities that any given rephrase of the same query will follow any other across a range of interactions. Solving the Markov chain gives us the rewrite for any given request that is most likely to be successful.

Online rewriting

Instead of relying on customers’ own rephrasings, the online rewriting mechanism uses retrieval and ranking models to generate rewrites.

Rewrites are based on customers’ habitual usage patterns with the agent. In the example below, for instance, based on the customer’s interaction history, we rewrite the query “What’s the weather in Wilkerson?” as “What’s the weather in Wilkerson, California?” — even though “What’s the weather in Wilkerson, Washington?” is the more common query across interactions.

The model does, however, include a global layer as well as a personal layer, to prevent overindexing on personalized cases (for instance, inferring that a customer who likes the Selena Gomez song “We Don’t Talk Anymore” will also like the song from Encanto “We Don’t Talk about Bruno”) and to enable the model to provide rewrites when the customer’s interaction history provides little or no guidance.

Online rewriting.png
The online rewriting model’s personal layer factors in customer context, while the global prevents overindexing on personalized cases.

The personalized workstream and the global workstream include both retrieval and ranking models:

  • The retrieval model uses a dense-passage-retrieval (DPR) model, which maps texts into a low-dimensional, continuous space, to extract embeddings for both the index and the query. Then it uses some similarity measurement to decide the rewrite score.
  • The ranking model combines fuzzy match (e.g., through a single-encoder structure) with various metadata to make a reranking decision.

We’ve deployed all three of these self-learning approaches — BERT- and Markov-chain-based offline rewriting and online rewriting — and all have made a significant difference in the quality of Alexa customers’ experience.

Related content
With a new machine learning system, Alexa can infer that an initial question implies a subsequent request.

In experiments, we compared the BERT-based offline approach to four baseline models on six machine-annotated and two human-annotated datasets, and it outperformed all baselines across the board, with improvements of as much as 16% to 17% on some of the machine-annotated datasets, while almost doubling the improvement on the human-annotated ones.

The offline approach that uses absorbing Markov chains has rewritten tens of millions of outputs from Alexa’s automatic-speech-recognition models, and it has a win-loss ratio of 8.5:1, meaning that for every one incorrect rewrite, it has 8.5 correct ones.

And finally, in a series of A/B tests of the online rewrite engine, we found that the global rewrite alone reduced the defect rate by 13%, while the addition of the personal rewrite model reduced defects by a further 4%.

Teachable AI

Query rewrites depend on implicit signals from customers, but customers can also explicitly teach Alexa their personal preferences, such as “I’m a Warriors fan” or “I like Italian restaurants.”

Related content
Deep learning and reasoning enable customers to explicitly teach Alexa how to interpret their novel requests.

Alexa’s teachable-AI mechanism can be either customer-initiated or Alexa-initiated. Alexa proactively senses teachable moments — as when, for instance, a customer repeats the same request multiple times or declares Alexa’s response unsatisfactory. And a customer can initiate a guided Q&A with Alexa with a simple cue like “Alexa, learn my preferences.”

In either case, Alexa can use the customer’s preferences to guide the very next customer interaction.

Failure point isolation

Besides recovering from defects through query rewriting, we also want to understand the root cause of failures for defects.

Dialogue assistants like Alexa depend on multiple models that process customer requests in stages. First, a voice trigger (or “wake word”) model determines whether the user is speaking to the assistant. Then an automatic-speech-recognition (ASR) module converts the audio stream into text. This text passes to a natural-language-understanding (NLU) component that determines the user request. An entity recognition model recognizes and resolves entities, and the assistant generates the best possible response using several subsystems. Finally, the text-to-speech (TTS) model renders the response into human-like speech.

For Alexa, part of self-learning is automatically determining, when a failure occurs, which component has failed. An error in an upstream component can propagate through the pipeline, in which case multiple components may fail. Thus, we focus on the first component that fails in a way that is irrecoverable, which we call the “failure point”.

In our initial work on failure point isolation, we recognize five error points as well as a “correct” class (meaning no component failed). The possible failure points are false wake (errors in voice trigger); ASR errors; NLU errors (for example, incorrectly routing “play Harry Potter” to video instead of audiobook); entity resolution and recognition errors; and result errors (for example, playing the wrong Harry Potter movie).

To better illustrate failure point problem, let's examine a multiturn dialogue:

Failure point isolation slide.png
Failure point isolation identifies the earliest point in the processing pipeline at which a failure occurs, and errors that the conversational agent recovers from are not classified as failures.

In the first turn, the customer is trying to open a garage door, and the conversational assistant recognizes the speech incorrectly. The entity resolution model doesn't recover from this error and also fails. Finally, the dialogue assistant fails to perform the correct action. In this case, ASR is the failure point, despite the other models’ subsequent failure.

On the second turn, the customer repeats the request. ASR makes a small error by not recognizing the article "the" in the speech, but the dialogue assistant takes the correct action. We would mark this turn as correct, as the ASR error didn't lead to downstream failure.

The last turn highlights one of the limitations of our method. The user is asking the dialogue assistant to make a sandwich, which dialogue assistants cannot do — yet. All models have worked correctly, but the user is not satisfied. In our work, we do not consider such turns defective.

On average, our best failure point isolation model achieves close to human performance across different categories (>92% vs human). This model uses extended dialogue context, features derived from logs of the assistants (e.g., ASR confidence), and traces of decision-making components (e.g., NLU modules). We outperform humans in result and correct-class detection. ASR, entity resolution, and NLU are in the 90-95% range.

The day when computing fades into the environment, and we walk from room to room casually instructing embedded computing devices how we want them to behave, may still lie in the future. But at Alexa AI, we’re already a long way down that path. And we’re moving farther forward every day.

Related content

US, NY, New York
We are seeking a Senior Applied Scientist to develop and optimize Visual Inertial Odometry (VIO) and sensor fusion systems for our intelligent robots. In this role, you will design, implement, and deploy state estimation and tracking algorithms that enable robots to understand their position and motion in real time, even in challenging and dynamic environments. You will own the full pipeline from algorithm development through embedded deployment, ensuring that perception systems run efficiently on resource-constrained robotic hardware. You will also leverage modern machine learning approaches to push the boundaries of classical perception methods, combining learned representations with geometric techniques to achieve robust, real-time performance. This is a deeply hands-on role. You will work directly with sensors, hardware, and real-world data, while prototyping, testing, and iterating in physical environments. The ideal candidate has strong foundations in VIO and sensor fusion, practical experience optimizing algorithms for embedded platforms, and familiarity with how modern deep learning is transforming perception. Key job responsibilities - Design and implement Visual Inertial Odometry algorithms for robust real-time state estimation on robotic platforms like Sprout - Develop multi-sensor fusion pipelines integrating cameras, IMUs, and other sensing modalities for accurate pose tracking - Optimize perception and tracking algorithms for deployment on embedded hardware (e.g., ARM, GPU-accelerated edge devices) under strict latency and power constraints - Apply modern ML-based perception techniques (learned features, depth estimation, neural odometry) to complement and improve classical geometric approaches - Build and maintain calibration, evaluation, and benchmarking infrastructure for perception systems - Collaborate with hardware, controls, and navigation teams to integrate perception outputs into the robot’s autonomy stack - Lead technical projects from research prototyping through production deployment
US, CA, Sunnyvale
We are seeking a Applied Scientist to focus on Robot Navigation. In this role, you'll research and develop advanced navigation systems that enable robots to move reliably and safely through complex, dynamic environments. You'll work across a broad spectrum of navigation approaches—from classical methods to learning-based techniques and foundation models—to build robust solutions for autonomous robot navigation. Key job responsibilities - Develop and implement robust navigation systems that enable reliable autonomous operation in complex, dynamic indoor environments with static and dynamic obstacles - Build simulation-based and on-device evaluation frameworks with comprehensive benchmarks and metrics for systematic comparison of navigation methods - Conduct sim-to-real transfer experiments, analyzing performance gaps and developing techniques to ensure reliable real-world navigation performance - Collaborate with world model, manipulation, and other teams to ensure seamless integration of navigation capabilities into the full robot system - Stay current with the latest advances in robot navigation, spatial reasoning, and related fields, and apply relevant findings to improve system performance - Mentor fellow scientists and engineers while maintaining strong individual technical contributions About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products.
US, CA, Sunnyvale
We are seeking a Senior Applied Scientist to focus on Robotics Spatial Intelligence and Semantic Understanding. In this role, you'll research and build advanced semantic and world understanding algorithms that enable robots to observe, understand, and reason about complex and dynamic home environments. You'll work across a broad spectrum of 3D perception, contextual understanding, and world modeling approaches to build robust solutions that support autonomous decision making, task planning, navigation, and manipulation. Key job responsibilities - Develop and implement robust World Understanding and Modeling algorithms for a domestic robot. - Build simulation-based and on-robot evaluation frameworks with comprehensive benchmarks and metrics for systematic evaluation of Our Spatial Intelligence stack. - Conduct sim-to-real transfer experiments, analyzing performance gaps and developing techniques to ensure reliable real-world performance. - Collaborate with navigation, manipulation, and other teams to ensure seamless integration of World Understanding capabilities. - Stay current with the latest advances in World Modeling, Spatial Reasoning, and related fields and apply relevant findings to improve system performance About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video, in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through checkout and beyond. We operate at scale across hundreds of millions of customers, and we are expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team in London. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a delivery focused role within a high-visibility multidisciplinary group of engineers and scientists, focused on improving the customer experience for Prime Video. Key job responsibilities - Research, design, and implement machine learning approaches (e.g. reinforcement learning and recommendation systems) that personalise across different customer touch points. - Collaborate with engineers to deploy and integrate successful experiment results into large-scale, complex Amazon production systems with low latency. - Design and execute rigorous experiments to demonstrate the technical efficacy and business value of your methods. - Act as a subject-matter expert and help define the science roadmap and research agenda in line with organisational priorities and production constraints. - Provide machine learning thought leadership to technical and business leaders, thinking strategically about business, product, and technical challenges. - Work with technical product managers to work backwards from what matters to customers and deliver ML-backed solutions. - Share results with the team and wider scientific community through documents that are both statistically rigorous and compellingly relevant. A day in the life You will be a research leader and innovator within the Commerce Insights organisation. You will collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines, balancing competing objectives, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer-experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.
US, WA, Seattle
AWS is seeking a Data Scientist to join our Consumer Experience team. We're looking for someone who is curious about large-scale data challenges and motivated to apply ML/AI and advanced analytics to solve real customer problems. Reporting to the Science Lead, this role supports the analytical capabilities of AWS by applying emerging technologies, contributing to data science best practices, and partnering with stakeholders to deepen understanding of the AWS customer experience. The ideal candidate has experience working in complex data and analytics environments, with hands-on skills in Machine Learning and advanced analytics techniques — preferably within cloud computing. You should be comfortable building models and equally comfortable explaining what they mean to a non-technical audience. Key job responsibilities - Apply statistical analysis, ML, and complex data mining techniques to deliver insights that shape the AWS customer experience. - Build production-ready analytics solutions that support effective business decisions. - Partner with product, engineering, and design teams to develop and launch data products. - Contribute to the adoption of Gen AI and ML-based approaches across the data science practice, including building proof-of-concept AI-driven customer use cases. - Communicate technical findings clearly to both technical and non-technical stakeholders. - Bring new ideas — share approaches, tools, and methods that raise the bar for the team.
US, CA, Santa Monica
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Applied Scientist III Job Location: Santa Monica, California Job Number: AMZ10564053 Position Responsibilities: Participate in the design, development, evaluation, deployment and updating of data-driven models and analytical solutions for machine learning (ML) and/or natural language (NL) applications. Develop and/or apply statistical modeling techniques (e.g. Bayesian models and deep neural networks), optimization methods, and other ML techniques to different applications in business and engineering. Routinely build and deploy ML models on available data, and run and analyze experiments in a production environment. Identify new opportunities for research in order to meet business goals. Research and implement novel ML and statistical approaches to add value to the business. Mentor junior engineers and scientists. 40 hours / week, 8:00am-5:00pm, Salary Range: $167,100/year to $226,100/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.#0000
US, VA, Arlington
PXT Central Science is seeking an exceptional Data Scientist to join our team. The ideal candidate will thrive in a dynamic, multifaceted role where you'll translate complex business challenges into rigorous quantitative frameworks, extract actionable insights from structured and unstructured datasets, and architect science-backed, scalable solutions that elevate the experience of our 1 million+ employees worldwide. If you're energized by the opportunity to apply data science to our mission of making Amazon Earth's Best Employer, we want to hear from you. Key job responsibilities • Own the design, development, and maintenance of scalable models and prototypes leveraging statistical, machine learning, or GenAI methodologies to enhance employee experience. • Partner with scientists, engineers, and product leaders to solve for employee experience defects using scientific approaches, building new services and tools that deliverable measurable impact. • Author and maintain detailed technical documentation related to the projects you drive. • Communicate results to diverse audiences of varying technical background with effective writing, visualizations, and presentations • Stay current with emerging methods and technologies, and implement them strategically to amplify the team’s impact. About the team The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, machine learning, and Generative AI to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science, engineering, and UX to develop and deliver solutions that measurably achieve this goal.
US, WA, Seattle
Are you passionate about using data and machine learning to improve how Amazon reaches customers? The Customer Targeting team is looking for an Applied Scientist to build the science behind the targeting of Amazon's marketing initiatives across channels and ad formats. You will turn business questions into modeling problems and take your solutions from prototype to production, working closely with senior scientists, engineers, and business partners. We are moving targeting toward outcome-based optimization and an AI-native, agentic way of working. In this role you will work on online optimization and reinforcement learning, incrementality modeling, and the next generation of our segment-based targeting model. You will also help build agentic workflows that make targeting decisions transparent and bring science recommendations to the people using them. The right candidate has strong quantitative and statistical skills, hands-on experience with modern ML methods, and is comfortable working through ambiguity in a fast-paced environment. You pay close attention to detail, learn quickly, and work well in a highly collaborative team. Key job responsibilities - Build online optimization (e.g., TSO, bandits) and reinforcement learning methods that optimize targeting decisions for business outcomes rather than proxy metrics. - Develop incrementality and uplift models that estimate the causal impact of targeting, and use them to improve who we target and how much we spend. - Improve the existing segment-based targeting model: engineer and evaluate new features, migrate it to new model architectures, and build automated feedback loops that retrain and improve the model from observed outcomes. - Contribute to the intelligence layer of our agentic system: build components that explain targeting decisions and propose science-driven solutions to business partners. - Design and analyze experiments (A/B tests, causal inference methods) to measure the incremental impact of targeting changes. - Write production-quality model code and partner with engineers to deploy, monitor, and maintain models. - Present methods and results clearly, backed by data, with actionable recommendations for science and business stakeholders. About the team Predictive Targeting builds the systems that decide who sees Amazon's marketing content, and how often, across Amazon's stores and channels. We are engineers and scientists working on one shared problem: making sure customers see the most relevant and engaging marketing, and making each campaign better than the last.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
US, CA, Pasadena
The Amazon Web Services (AWS) Center for Quantum Computing in Pasadena, CA, is looking to hire an Applied Scientist on the Materials team, focused on materials integration and process development for superconducting quantum processors. You will join a multi-disciplinary team of theoretical and experimental physicists, materials scientists, and hardware and software engineers working at the forefront of quantum computing. You should have expertise in thin-film deposition, semiconductor integration processes, and materials characterization, with a strong understanding of how device topography and process sequences constrain materials integration choices. Candidates with a track record in materials integration for superconducting or semiconductor devices at wafer scale will be preferred. We are looking for candidates with strong scientific and engineering principles, resourcefulness and a bias for action, superior problem solving, and excellent communication skills. As an Applied Scientist at CQC, you will be expected to drive materials integration R&D from process development through hardware demonstration and stay abreast of advances in superconducting materials and semiconductor manufacturing. Key job responsibilities You will develop and optimize materials for superconducting quantum hardware, with an emphasis on thin-film deposition processes and materials solutions that enable integration architectures for scaling qubit density. This includes establishing process-structure-property relationships for production-relevant films and interfaces, qualifying new tools and process modules, and designing integration schemes compatible with larger wafer formats. You will coordinate with cross-functional teams to translate materials advances into production, and publish results in scientific journals when appropriate.