Careers

Amazon's Selling Partner Support handles tens of millions of contacts annually worldwide. The Titans Science team is transforming this experience by building AI agents that autonomously resolve seller issues, learn from every interaction, and continuously improve with minimal human intervention. These agents reason, remember, and adapt — from understanding the seller's context and selecting the right solution, to routing contacts optimally, automating resolution end-to-end, and augmenting associates with AI when human judgment is needed. We do this in deep partnership with multiple engineering and product partners. We are looking for an Applied Scientist who wants to work at the intersection of agentic architectures and large-scale production systems. You will be directly connected to the problems sellers face every day, translating real customer pain into science solutions that operate at massive scale. You will frame ambiguous business challenges as tractable ML problems to shipping systems that measurably improve millions of seller interactions. Key job responsibilities - Own end-to-end research and development of RL-based agent improvement systems — from problem formulation through production deployment and impact measurement. - Design novel approaches to preference learning, reward modeling, and policy optimization in the context of conversational agents operating over real-world tools and APIs. - Build and maintain evaluation frameworks that measure agent quality across multiple dimensions: helpfulness, correctness, safety, and alignment with operational standards. - Collaborate with a team of scientists that work on forefront of Natural Language Understanding, Optimization, Machine Learning and Statistics - Partner with 10+ engineering teams to deploy models into production systems serving sellers worldwide. - Publish research at top venues (NeurIPS, ICML, EMNLP, AMLC) — the complexity of our problems produces publishable work, and we actively support it. A day in the life You read the latest research papers and implement novel techniques by building rapid prototypes using AI-assisted coding tools, then taking what works from prototype to production. You collaborate closely product managers and engineering teams to translate seller pain points into deployed science solutions. You work closely under mentorship of senior scientists to accelerate delivery of agentic solutions from development to evaluation. Finally, you attend meetings with other Amazonians to stay connected to the seller experience by understanding the real problems sellers face so your models solve what actually matters. About the team Titans Science is a growing team of scientists building the AI that powers Amazon's seller support experience. We operate in across capabilities such as Agentic Systems, Knowledge Retrieval & Query Understanding, and Content Intelligence & Automation, each owning distinct problem spaces but sharing evaluation infrastructure and research insights. We work backwards from business problems, deeply understanding the problem space and domain, defining gold-standard datasets, success metrics, and guardrails. This lets us run parallel experiments, compare approaches rigorously, and ship the best Science models to production. We publish at internal conferences and external venues, and we actively invest in research that compounds over multiple product cycles. The team sits in Seattle/Vancouver and operates with high autonomy. Scientists own their domains end-to-end, from problem framing through production deployment. We value speed over perfection, scientific rigor over polish, and experimentation over debate. We value diverse experiences. Even if you do not meet all of the preferred qualifications listed above, we encourage you to apply. The team fosters an inclusive learning culture where individual growth is a priority — you will find mentorship, knowledge-sharing, and career-advancing resources here.

Amazon Devices is an inventive research and development company that designs and engineers high-profile devices like the Kindle family of products, Fire Tablets, Fire TV, Health & Wellness, Amazon Echo, and Astro products. This is an exciting opportunity to bring generative AI to Amazon's consumer products, both on-device at the edge and in the cloud. Our compression platform delivers 20x to 100x neural network compression, but using it well still takes weeks of hands-on learning and expert intuition. The Edge AI Model Studio team exists to change that. We become the expert users so partner teams don't have to: we turn compression science into reliable, production workflows, and we package the results into a library of compression-ready student architectures that partners can run on their own. Our north star is simple. Training-to-deployment should feel like pushing a button, not a month-long science project. We are looking for an Applied Scientist to join Model Studio and help compress the next generation of models for edge and cloud deployment across modalities, including large language models, vision-language models, speech and audio models, and omni models that reason jointly over text, audio, and video. You will apply and extend state-of-the-art compression recipes to real models, define the benchmarks and evaluation methodology that make trade-offs explicit, and build the reference implementations that let other teams deploy compressed models without our help. You will work backwards from deployment constraints such as memory, latency, throughput, power, and cost, which differ across edge and cloud targets, partnering closely with fellow scientists, platform and compiler engineers, hardware architects, and product teams. The role sits on two frontiers at once. Compressing a model effectively and healing it back to quality means staying current not just with the latest compression techniques, but with the rapidly evolving model architectures themselves, and understanding deeply how each one works inside. You will take ownership of project-level delivery, apply advanced compression across a wide range of real models, and have room to grow your scope and technical influence. Key job responsibilities - Apply and extend compression recipes (knowledge distillation, structured pruning, and post-training and quantization-aware quantization including low-bit and mixed-precision) to assigned models, achieving 20x to 100x compression while preserving model quality. - Design and run healing recipes (fine-tuning and distillation that recover accuracy lost to compression), iterating on data mixes, objectives, and training settings until the compressed model meets its quality bar. - Track emerging model architectures and dissect how they work internally, so you can choose where to compress, anticipate where accuracy will break, and design recovery strategies grounded in the model's actual structure. - Build a library of compression-ready model entries: reference implementations, compression recipes, model cards, and benchmark results that partner teams can run self-service to produce deployment-ready artifacts for edge and cloud targets. - Define the datasets, benchmarks, and KPIs that matter for your models, and build evaluation methodology that makes accuracy, latency, memory, and cost trade-offs explicit. - Run fast feasibility gates on new model families and modalities before committing to long efforts, and pivot early when a candidate does not clear the bar. - Capture platform friction as high-signal feedback: minimal reproductions and tracked fix requests that help platform and compression-science partners root-cause issues, so partner teams never rediscover the same blockers. - Write reproducible, testable, well-documented code that meets the SDE I bar, so your recipes and results can be reproduced and built on by others. - Collaborate with Applied Scientists, platform and compiler engineers, hardware architects, and partner teams; mentor interns and help newer teammates ramp up. - Where appropriate and not precluded by business considerations, publish and present on Amazon's behalf at top ML venues such as NeurIPS, ICLR, and MLSys. A day in the life You pick up a vision-language model whose vision tower needs to fit tight memory, latency, and cost budgets for deployment. You configure a quantization-aware training run at the team's target compression ratio, then check the compressed checkpoint against a visual reasoning benchmark and find it recovers only part of the baseline accuracy. You design a healing run to close the gap, tuning the data mix and training objective to fine-tune the compressed model back toward the teacher's quality. The next checkpoint clears most of the gap but still lands short, so rather than assume the recipe is at fault, you dig into the evaluation harness and discover a benchmark filter is misaligned, deflating the score. You fix the filter, re-run, and confirm the healed model lands where the science predicts. You then package the work as a reusable model entry (recipe, model card, benchmark numbers, and a reference implementation a partner team can run on their own) and file a minimal reproduction of the harness bug so no one rediscovers it. A typical week mixes hands-on compression and evaluation with design discussions alongside fellow scientists and platform engineers. You run a fast feasibility gate on a new model family before committing to a long effort, profile a compressed model to confirm a real throughput gain, and turn a recurring friction point into a reusable pattern. You work in a small, fast-moving team where every recipe you harden compounds across future models and every partner you unblock ships faster. About the team We compress frontier models 20x to 100x and put them in the hands of millions of customers, everywhere from your pocket to the cloud: the device in your hand, the Echo on your counter, and the services behind them. The models the industry shipped last month, we are shrinking this month, across language, vision, speech, and omni. That is the job: take the best models in the world and make them small enough, fast enough, and cheap enough to run everywhere, without giving up the intelligence that makes them worth running. Edge AI Model Studio is the team that makes it real. We are the expert users of a compression platform that most of Amazon cannot yet wield, and our mission is to change that, turning weeks of expert intuition into recipes anyone can run. We are small, we move fast, and we own our work end to end: a result counts only when it ships with a recipe, benchmarks, and an artifact a partner team can run without us. Every recipe we crack compounds across every model that follows. If you want your science in real products at real scale, and you want to put the frontier of generative AI in the hands of millions of customers, come build it with us.

The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Applied Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.

The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.

Interested to build the next generation Financial systems that can handle billions of dollars in transactions? Interested to build highly scalable next generation systems that could utilize Amazon Cloud? Massive data volume + complex business rules in a highly distributed and service oriented architecture, a world class information collection and delivery challenge. Our challenge is to deliver the software systems which accurately capture, process, and report on the huge volume of financial transactions that are generated each day as millions of customers make purchases, as thousands of Vendors and Partners are paid, as inventory moves in and out of warehouses, as commissions are calculated, and as taxes are collected in hundreds of jurisdictions worldwide. Key job responsibilities • Understand the business and discover actionable insights from large volumes of data through application of machine learning, statistics or causal inference. • Analyse and extract relevant information from large amounts of Amazon’s historical transactions data to help automate and optimize key processes • Research, develop and implement novel machine learning and statistical approaches for anomaly, theft, fraud, abusive and wasteful transactions detection. • Use machine learning and analytical techniques to create scalable solutions for business problems. • Identify new areas where machine learning can be applied for solving business problems. • Partner with developers and business teams to put your models in production. • Mentor other scientists and engineers in the use of ML techniques. A day in the life • Understand the business and discover actionable insights from large volumes of data through application of machine learning, statistics or causal inference. • Analyse and extract relevant information from large amounts of Amazon’s historical transactions data to help automate and optimize key processes • Research, develop and implement novel machine learning and statistical approaches for anomaly, theft, fraud, abusive and wasteful transactions detection. • Use machine learning and analytical techniques to create scalable solutions for business problems. • Identify new areas where machine learning can be applied for solving business problems. • Partner with developers and business teams to put your models in production. • Mentor other scientists and engineers in the use of ML techniques. About the team The FinAuto TFAW(theft, fraud, abuse, waste) team is part of FGBS Org and focuses on building applications utilizing machine learning models to identify and prevent theft, fraud, abusive and wasteful(TFAW) financial transactions across Amazon. Our mission is to prevent every single TFAW transaction. As a Machine Learning Scientist in the team, you will be driving the TFAW Sciences roadmap, conduct research to develop state-of-the-art solutions through a combination of data mining, statistical and machine learning techniques, and coordinate with Engineering team to put these models into production. You will need to collaborate effectively with internal stakeholders, cross-functional teams to solve problems, create operational efficiencies, and deliver successfully against high organizational standards.

Interested to build the next generation Financial systems that can handle billions of dollars in transactions? Interested to build highly scalable next generation systems that could utilize Amazon Cloud? Massive data volume + complex business rules in a highly distributed and service oriented architecture, a world class information collection and delivery challenge. Our challenge is to deliver the software systems which accurately capture, process, and report on the huge volume of financial transactions that are generated each day as millions of customers make purchases, as thousands of Vendors and Partners are paid, as inventory moves in and out of warehouses, as commissions are calculated, and as taxes are collected in hundreds of jurisdictions worldwide. Key job responsibilities • Understand the business and discover actionable insights from large volumes of data through application of machine learning, statistics or causal inference. • Analyse and extract relevant information from large amounts of Amazon’s historical transactions data to help automate and optimize key processes • Research, develop and implement novel machine learning and statistical approaches for anomaly, theft, fraud, abusive and wasteful transactions detection. • Use machine learning and analytical techniques to create scalable solutions for business problems. • Identify new areas where machine learning can be applied for solving business problems. • Partner with developers and business teams to put your models in production. • Mentor other scientists and engineers in the use of ML techniques. A day in the life • Understand the business and discover actionable insights from large volumes of data through application of machine learning, statistics or causal inference. • Analyse and extract relevant information from large amounts of Amazon’s historical transactions data to help automate and optimize key processes • Research, develop and implement novel machine learning and statistical approaches for anomaly, theft, fraud, abusive and wasteful transactions detection. • Use machine learning and analytical techniques to create scalable solutions for business problems. • Identify new areas where machine learning can be applied for solving business problems. • Partner with developers and business teams to put your models in production. • Mentor other scientists and engineers in the use of ML techniques. About the team The FinAuto TFAW(theft, fraud, abuse, waste) team is part of FGBS Org and focuses on building applications utilizing machine learning models to identify and prevent theft, fraud, abusive and wasteful(TFAW) financial transactions across Amazon. Our mission is to prevent every single TFAW transaction. As a Machine Learning Scientist in the team, you will be driving the TFAW Sciences roadmap, conduct research to develop state-of-the-art solutions through a combination of data mining, statistical and machine learning techniques, and coordinate with Engineering team to put these models into production. You will need to collaborate effectively with internal stakeholders, cross-functional teams to solve problems, create operational efficiencies, and deliver successfully against high organizational standards.

At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through frontier foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale. Key job responsibilities In this role you will build and maintain the data infrastructure that powers our robotics manipulation research. You'll work alongside our existing team of platform engineers to extend the systems that turn raw robot session data into curated, trainable episodes. This team owns streaming ingestion pipelines, platform and schema design, heterogeneous data sources, data curation and quality controls, full-stack inspection and dataset-builders that researchers and human annotators actually use, and tools to let scientists go from dataset to training job without leaving the platform. We run on a modern cloud-native stack — distributed compute on Kubernetes, streaming data infrastructure, columnar lakehouse storage, and a TypeScript/React frontend. We’re looking for engineers willing and eager to work on the full stack in a fast iteration cycle while working with researchers as close customers. What matters is that you can ship full-stack data infrastructure real users depend on, treat researchers as collaborators rather than customers, and have a strong bias toward iteration in a flat org where engineers pick up science-driven work directly instead of waiting for approval layers.

Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As an Applied Scientist on the team, you will bring deep expertise in modeling dynamic systems using statistical methods and deep learning, and in optimizing those systems using reinforcement learning and operations research. You have the scientific and technical skills to build and refine models that can be implemented in production, and you leverage natural language processing and generative AI to enhance their explainability. You will chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest generative AI systems and services to accelerate and improve your work while maintaining high quality in your outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.

This role will contribute to developing the Economics and Science products and services in the Fee domain, with specialization in supply chain systems and fees. Through the lens of economics, you will develop causal links for how Amazon, Sellers and Customers interact. You will be a key and senior scientist, advising Amazon leaders how to price our services. You will work on developing frameworks and scaleable, repeatable models supporting optimal pricing and policy in the two-sided marketplace that is central to Amazon's business. The pricing for Amazon services is complex. You will partner with science and technology teams across Amazon including Advertising, Supply Chain, Operations, Prime, Consumer Pricing, and Finance. We are looking for an experienced Principal Economist to improve our understanding of seller Economics, enhance our ability to estimate the causal impact of fees, and work with partner teams to design pricing policy changes. In this role, you will provide guidance to scientists to develop econometric models to influence our fee pricing worldwide. You will lead the development of causal models to help isolate the impact of fee and policy changes from other business actions, using experiments when possible, or observational data when not. Key job responsibilities The ideal candidate will have extensive Economics knowledge, demonstrated strength in practical and policy relevant structural econometrics, strong collaboration skills, proven ability to lead highly ambiguous and large projects, and a drive to deliver results. They will work closely with Economists, Data / Applied Scientists, Strategy Analysts, Data Engineers, and Product leads to integrate economic insights into policy and systems production. Familiarity with systems and services that constitute seller supply chains is a plus but not required. About the team The Stores Economics and Sciences team is a central science team that supports Amazon's Retail and Supply Chain leadership. We tackle some of Amazon's most challenging economics and machine learning problems, where our mandate is to impact the business on massive scale.

We are looking for a passionate, talented, and inventive Data Scientist with a strong machine learning and analytics background to help build industry-leading language technology powering Rufus, our AI-driven search and shopping assistant, helping customers with their shopping tasks at every step of their shopping journey. This innovative role focuses on developing conversation-based, multimodal shopping experiences, utilizing data analysis, statistical modeling, machine learning (ML) technologies, and experimentation to drive product decisions and optimize customer experiences. Our mission in conversational shopping is to make it easy for customers to find and discover the best products to meet their needs by helping with their product research, providing comparisons and recommendations, answering product questions, enabling shopping directly from images or videos, providing visual inspiration, and more. We do this by leveraging advanced analytics, Natural Language Processing (NLP), Machine Learning (ML), A/B testing, causal inference, and data-driven insights to continuously improve our systems. Key job responsibilities As a Data Scientist, you will be responsible for the analysis, modeling, and optimization of AI technologies that will shape the future of shopping experiences. You will play a critical role in measuring and improving multimodal conversational systems, in particular those based on large language models, information retrieval, recommender systems and knowledge graphs, to be tailored to customer needs. You will handle Amazon-scale use cases with significant impact on our customers' experiences. You will collaborate with scientists, engineers, and product partners locally and abroad. Your work will include designing experiments, analyzing results, and launching new features, products and systems. A day in the life You will: - Perform hands-on analysis and modeling of enormous multimodal datasets to develop insights into how to best help customers throughout their shopping journeys. - Use statistical methods, machine learning, and data mining techniques to create scalable solutions for measuring and optimizing shopping assistant systems based on a rich set of structured and unstructured contextual signals. - Design and analyze A/B tests and experiments to evaluate new features and model improvements, ensuring statistical rigor and actionable insights. - Develop metrics, dashboards, and reporting frameworks to monitor system performance, customer engagement, and business impact. - Build predictive models and conduct deep-dive analyses to identify opportunities for improving customer experience, conversion, and satisfaction. - Collaborate with Applied Scientists and Engineers to translate analytical insights into production systems, working closely on model evaluation and deployment. - Establish automated processes for large-scale data analysis, ETL pipelines, metric generation, and experimentation frameworks. - Communicate results and insights to both technical and non-technical audiences, including through presentations, written reports, and data visualizations. About the team The Rufus Features Science team, based in London, works alongside ~150 engineers, designers and product managers, shaping the future of AI-driven shopping experiences at Amazon. The team works on every aspect of the Rufus AI, from making Rufus agentic, enabling customers to set price alerts or empower Rufus to act on their behalf and automatically purchase products when the price is right, to understanding multimodal user queries and generating answers that combine text, image, audio and video, including deep research reports that scour the web and the Amazon catalog to provide detailed and personalised shopping guidance. We utilize and advance state-of-art techniques in the fields of Natural Language Processing, gen AI, Information Retrieval, Machine/Deep Learning, and Data Mining. We validate our work by actively participating in the internal and external scientific communities.