Syntiant NDP101
Syntiant's NDP architecture is built from the ground up to run deep learning algorithms. The company says its NDP101 neural decision processor achieves breakthrough performance by coupling computation and memory, and exploiting the inherent parallelism of deep learning and computing at only required numerical precision.
Credit: Syntiant

3 questions with Jeremy Holleman: How to design and develop ultra-low-power AI processors

Holleman, the chief scientist of Alexa Fund company Syntiant, explains why the company’s new architecture allows machine learning to be deployed practically anywhere.  

Editor’s Note: This article is the latest installment within a series Amazon Science is publishing related to the science behind products and services from companies in which Amazon has invested. Syntiant, founded in 2017, has shipped more than 10 million units to customers worldwide, and has obtained $65 million in funding from leading technology companies, including the Amazon Alexa Fund.

In late July, Amazon held its Alexa Live event, where the company introduced more than 50 features to help developers and device makers build ambient voice-computing experiences, and drive the growth of voice computing.

Jeremy Holleman, Syntiant's chief scientist
Jeremy Holleman is Syntiant's chief scientist, and a professor of electrical and computer engineering at the University of North Carolina at Charlotte.
Credit: Syntiant

The event included an Amazon Alexa Startups Showcase in which Syntiant, a semiconductor company founded in 2017, and based in Irvine, California, shared its vision for making voice the computing interface of the future.  

In 2017, Kurt Busch, Syntiant’s chief executive officer, and Jeremy Holleman, Syntiant’s chief scientist, and a professor of electrical and computer engineering at the University of North Carolina at Charlotte, were focused on finding an answer to the question: How do you optimize the performance of machine learning models on power- and cost-constrained hardware?

According to Syntiant, they — and other members of Syntiant’s veteran management team — had the idea for a processor architecture that could deliver 200 times the efficiency, 20 times the performance, and at half the cost of existing edge processors. One key to their approach — optimizing for memory access versus traditional processors’ focus on logic.

This insight, and others, led them to the formation of Syntiant, which for the past four years has been designing and developing ultra-low-power, high-performance, deep neural network processors for computing at the network’s edge, helping to reduce latency, and increase the privacy and security of power- and cost-constrained applications running on devices as small as earbuds, and as large as automobiles.

Syntiant’s processors enable always-on voice (AOV) control for most battery-powered devices, from cell phones and earbuds, to drones, laptops and other voice-activated products. The company’s Neural Decision Processors (NDPs) provide highly accurate wake word, command word and event detection in a tiny package with near-zero power consumption.

Syntiant CEO on the future of ambient computing
During the Amazon Alexa Startups Showcase, Kurt Busch, CEO of Syntiant, an Alexa Fund company, explained how they're using the latest in voice technology to invent the future of ambient computing, and why he thinks voice will be the next user interface.

Holleman is considered a leading authority on ultra-low-power integrated circuits, and directs the Integrated Silicon Systems Laboratory at the University of North Carolina, Charlotte, where he is an associate professor. He’s also is a coauthor of the book “Ultra Low-Power Integrated Circuit Design for Wireless Neural Interfaces”, which was first published in 2011.

Amazon Science asked Holleman three questions about the challenges of designing and developing ultra-low-power AI processors, and why he believes voice will become the predominant user interface of the future.

Q. You are one of 22 authors on a paper, "MLPerf Tiny Benchmark", which has been accepted to the NeurIPS 2021 Conference. What does this benchmark suite comprise, and why is it significant to the tinyML field?

The MLPerf Tiny Benchmark actually includes four tests meant to measure the performance and efficiency of very small devices on ML inference: keyword spotting, person detection, image recognition, and anomaly detection. For each test, there is a reference model, and code to measure the latency and power on a reference platform.

I try to think about the benchmark from the standpoint of a system developer – someone building a device that needs some local intelligence. They have to figure out, with a given energy budget and system requirements, what solution is going to work for them. So they need to understand the power consumption and speed of different hardware. When you look at most of the information available, everyone measures their hardware on different things, so it’s really hard to compare. The benchmark makes it clear exactly what is being measured and – in the closed division – every submission is running the exact same model, so it’s a clear apples-to-apples comparison.

Then the open division takes the same principle – every submission does the same thing – but allows for some different tradeoffs by just defining the problem and allowing submitters to run different models that may take advantage of particular aspects of their hardware. So you wind up with a Pareto surface of accuracy, power, and speed.  I think this last part is particularly important in the “tiny” space because there is a lot of room to jointly optimize models, hardware, and features to get high-performing and high-efficiency end-to-end systems.

Q. What do you consider Syntiant’s key ingredients in your development and design of ultra-low-power AI processors, and how will your team’s work contribute to voice becoming the predominant user interface of the future?

I would say there are two major elements that have been key to our success. The first is, as I mentioned before, that edge ML requires tight coupling between the hardware and the algorithms. From the very beginning at Syntiant, we’ve had our silicon designers and our modelers working closely together. That shows up in office arrangement, with hardware and software groups all intermingled; in code and design reviews, really all across the company. And I think that’s paid off in outcomes. We see how easy it is to map a given algorithm to our hardware, because the hardware was designed to do all the hard work of coordinating memory access in a way that’s optimized for exactly the types of computation we see in ML workloads. And for the same reason, we see the benefits of that approach in power and performance.

The second big piece is that we realized that deep learning is still such a new field that the expertise required to deliver production-grade solutions is still very rare. It’s easy enough to download an MNIST or CIFAR demo, train it up and you think, “I’ve got this figured out!” But when you deploy a device to millions of people who interact with it on a daily basis, the job becomes much harder. You need to acquire data, validate it, debug models, and it’s a big job. We knew that for most customers, we couldn’t just toss a piece of silicon over the fence and leave the rest to them. That led us to put a lot of effort into building a complete pipeline addressing the data tasks, training, and evaluation, so we can provide a complete solution to customers who don’t have a ton of ML expertise in house.

Q. What in particular makes edge processing difficult?

On the hardware side, the big challenges are power and cost. Whether you’re talking about a watch, an earbud, or a phone, consumers have some pretty hard requirements for how long a battery needs to last – generally a day – and how much they will pay for something. And on the modeling side, edge devices find themselves in a tremendously diverse set of environments, so you need a voice assistant to recognize you not just in the kitchen or in the car, but on a factory floor, at a football game, and everywhere else you can imagine going.

Then those three things push against each other like the classical balloon analogy. If you push down cost by choosing a lower-end processor, it may not have the throughput to run the model quickly, so you run at a lower frame rate, under-sampling the input signal, and you miss events. Or you find a model that works well, and you run it fast enough, but then the power required to run it limits battery life. This tradeoff is especially difficult for features that are always on, like a wakeword detector, or person detection in a security camera. At Syntiant, we had to address all of these issues simultaneously, which is why it was so important to have all of our teams tightly connected, work through the use cases, and know how each piece affected all the other pieces.

Conventional general-purpose processors don’t have the efficiency to run strong models within the constraints that edge devices have. With our new architecture, powerful machine learning can be deployed practically anywhere for the first time.
Jeremy Holleman

Having done that work, the result is that you get the power of modern ML in tiny devices with almost no impact on the battery life. And the possibilities, especially for voice interfaces, is very exciting. We’ve all grown accustomed to interacting with our phone by voice and we’ve seen how often we want to do something but don’t have a free hand available for a tactile interface.

Syntiant’s technology is making it possible to bring that experience to smaller and cheaper devices with all of the processing happening locally. So many of the devices we use have useful information they can’t share with us because the interface would be too expensive. Imagine being able to say “TV remote, where are you?” or “Smoke alarm, why are you beeping?” and getting a clear and quick answer. We’ve forgotten that some annoying things we’ve gotten so used to can be fixed. And of course you don’t want all of the cost and the privacy concerns associated with sending all of that information to the cloud.

So we’re focused on putting that level of intelligence right in the device. To deliver that, we need all of these pieces to come together: the data pipeline, the models, and the hardware. Conventional general-purpose processors don’t have the efficiency to run strong models within the constraints that edge devices have. With our new architecture, powerful machine learning can be deployed practically anywhere for the first time.

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The Think Forward Lab team at Deep Science for Systems & Services (DS3), AWS AI/ML is looking for world class scientists and engineers to join its group working on deployment of structure-aware next generation systems that can reason over heterogenous data assets and reduce hallucination making AI systems reliable. The team develops AI systems that utilize structure exhibit autonomous proficiency across a wide range of domains, demonstrating competency in many (complex) tasks previously performed by human knowledge workers. To accomplish this goal we are seeking scientists with expertise in large language models, graph machine learning, user alignment, neuro-symbolic AI, synthetic data generation and agentic environments. This is a role that combines science knowledge, technical strength, and product focus. It will be your job to develop novel generative AI-based agentic systems and algorithms while working with the engineering team to integrate them into different projects in the AWS AI portfolio of services. You will be at the heart of a growing and exciting focus area for AWS and work with other acclaimed engineers and world famous scientists. Key job responsibilities You will be a hands on contributor to science at Amazon. You will help raise the scientific bar by mentoring, educating, and publishing in your field. You will help build the scientific roadmap for graph retrieval augmented generation, agents, neuro-symbolic AI and LLMs. You will be a technical leader in your domain. You will be a strong mentor and lead for your team. A day in the life Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. About the team The DS3 org encompasses scientists who work closely with different AWS AI/ML product services, innovating on the behalf of our customers customers. About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (IoT), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
AU, NSW, Sydney
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. The Generative Artificial Intelligence (AI) Innovation Center team at AWS provides opportunities to innovate in a fast-paced organization that contributes to game-changing projects and technologies leveraging cutting-edge generative AI algorithms. As an Applied Scientist, you'll partner with technology and business teams to build solutions that surprise and delight our customers. We’re looking for Applied Scientists capable of using generative AI and other ML techniques to design, evangelize, and implement state-of-the-art solutions for never-before-solved problems. Key job responsibilities - Collaborate with scientists and engineers to research, design and develop cutting-edge generative AI algorithms to address real-world challenges - Work across customer engagement to understand what adoption patterns for generative AI are working and rapidly share them across teams and leadership - Interact with customers directly to understand the business problem, help and aid them in implementation of generative AI solutions, deliver briefing and deep dive sessions to customers and guide customer on adoption patterns and paths for generative AI - Create and deliver best practice recommendations, tutorials, blog posts, sample code, and presentations adapted to technical, business, and executive stakeholder - Provide customer and market feedback to Product and Engineering teams to help define product direction. A day in the life Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. What if I don’t meet all the requirements? That’s okay! We hire people who have a passion for learning and are curious. You will be supported in your career development here at AWS. You will have plenty of opportunities to build your technical, leadership, business and consulting skills. Your onboarding will set you up for success, including a combination of formal and informal training. You’ll also have a chance to gain AWS certifications and access mentorship programs. You will learn from and collaborate with some of the brightest technical minds in the industry today.
AU, VIC, Melbourne
Are you excited about leveraging state-of-the-art Computer Vision algorithms and large datasets to solve real-world problems? Join Amazon as an Applied Scientist Intern and be at the forefront of AI innovation! As an Applied Scientist Intern, you'll work in a fast-paced, cross-disciplinary team of pioneering researchers. You'll tackle complex problems, developing solutions that either build on existing academic and industrial research or stem from your own innovative thinking. Your work may even find its way into customer-facing products, making a real-world impact. Key job responsibilities - Develop novel solutions and build prototypes - Work on complex problems in Computer Vision and Machine Learning - Contribute to research that could significantly impact Amazon's operations - Collaborate with a diverse team of experts in a fast-paced environment - Collaborate with scientists on writing and submitting papers to Tier-1 conferences (e.g., CVPR, ICCV, NeurIPS, ICML) - Present your research findings to both technical and non-technical audiences Key Opportunities: - Collaborate with leading machine learning researchers - Access cutting-edge tools and hardware (large GPU clusters) - Address challenges at an unparalleled scale - Become a disruptor, innovator, and problem solver in the field of computer vision - Potentially deliver solutions to production in customer-facing applications - Opportunities to become an FTE after the internship Join us in shaping the future of AI at Amazon. Apply now and turn your research into real-world solutions!
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), and grocery offerings. Prime Science creates insights that power these decisions. As an economist in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, time-series forecasting, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the cutting-edge of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, time-series, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep-training in one area of econometrics. For example, many applications on the team use structural econometrics, machine-learning, and time-series forecasting. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.