nFlux team photo
nFlux team members (left to right) Aditya Mukewar, Chenlei Zhang, Karthik Ramkumar, Adam Phillips, Falisha Kanji, Seyed Sajjadi*, Anton Safarevich*,  Natan Vargas,  Pulin Agrawal, Collin Miller*,  Danny Pena* (* indicates co-founder).
Credit: nFlux

3 questions with Seyed Sajjadi: How to utilize a video analytics platform to automate the process of learning

Sajjadi, a co-founder and CEO of Alexa Fund company nFlux.ai, explains how procedure monitoring can help humans, from astronauts to manufacturers, and even home cooks.

Editor’s Note: This interview is the latest installment within a series Amazon Science is publishing related to the science behind products and services from companies in which Amazon has invested. In 2019, the Alexa Fund first invested in nflux.ai, and then in 2020 participated in the company’s seed round.

In 2018, Seyed Sajjadi was pursuing a master’s degree in computer science at the University of Southern California (USC) when he decided to drop out and found nFlux.ai. While pursuing his master’s degree, he also was working as a project manager at the Systems Engineering Research Laboratory (SERL) research laboratory at California State University in Northridge, Calif.

At the University of Southern California, Seyed Sajjadi focused on the development of Sigma, a cognitive architecture and system. One outcome of the research was this paper, which Sajjadi coauthored with computer science professor Paul Rosenbloom and other USC collaborators.

At USC, Sajjadi was working as a member of the Cognitive/Virtual Human Architecture lab under computer science professor Paul Rosenbloom. There, he focused on the development of Sigma, a cognitive architecture and system that strives to combine what has been learned from four decades of independent work on symbolic cognitive architectures, probabilistic graphic models, and more recently neural models. One outcome of his research there was a paper, “Controlling Synthetic Characters in Simulation: A Case for Cognitive Architectures and Sigma”, which Sajjadi coauthored with Rosenbloom and other USC collaborators. The paper was accepted to the 2018 Interservice/Industry Training Simulation and Education Conference (I/ITSEC).

At SERL, Sajjadi led an interdisciplinary team of more than 90 engineers and human factors researchers focused on building the next generation of robotic search-and-rescue systems with artificial intelligence. It was here that Sajjadi and colleagues began thinking about forming nflux.ai, inspired, he says, by the fictional character J.A.R.V.I.S. (Just A Rather Very Intelligent System) from the Marvel Cinematic Universe film franchise, and a vision for how artificial intelligence systems can augment humans in positive ways.

Amazon Science asked Sajjadi three questions about the challenges of developing cognitive architectures, nFlux’s focus on imitation learning within the manufacturing sector, and how the company’s technology could eventually be relevant to Alexa customers at home.

Q. What is a video analytics platform, and how does it enable what you call procedure monitoring?

nFlux is the first intelligent video analytics platform that automates the process of learning and generating contextual insights from the unstructured data inside video footage. One of our goals is to pass a Turing test for video comprehension. Imagine there is a woman sitting at a desk looking at a video on her computer. We want to develop a video comprehension system that can answer any question about that video with the same level of comprehension as the woman.

Our first customer was NASA, and right now we’re working to build a system similar to HAL 9000, the fictional AI character in the Space Odyssey series. HAL 9000 is a general AI system that can mimic the way humans think, behave, and take actions. Ironically, Space Odyssey is centered around a deep-space mission. Today, if astronauts have a question, they call Houston, and someone at Johnson Space Center answers their questions. But as we embark on deep space missions, such as Mars, where there is a 40-minute delay in communication, that method of communication isn’t practical. So we want to provide an intelligent system on the spacecraft that can understand what the astronauts are doing and assist them by augmenting what they’re capable of doing on their own.

Seyed Sajjidi
Seyed Sajjadi

That’s what we refer to as procedure monitoring, which is the core of the innovation we’re developing. Our objective is imitation learning, or learning by demonstration. If an astronaut is performing a procedure, our objective is to capture that procedure via video with a minimum number of examples, say 10 or 15, which in machine learning is a tiny sample size. But from that small sample size we develop a computational model so that if another astronaut has to perform that same procedure in the future, we can track that. If in performing that procedure the astronaut deviates from the procedure, perhaps by missing a screw, our system can recognize that in real time and alert the astronaut.

That’s really the core of what we consider procedure monitoring, or the astronaut-assistant technology we’ve been developing. One of the keys to our video analytics platform is its ability to learn from a minimum number of videos. That’s significant.

But for those algorithms to infer from a small set of data, they are extracting basic signals from our base models.   This is possible since the agent can be augmented with prior semantic knowledge of key activities, such as tethering, drilling components, etc., and can recognize key components — objects, tools — of each step from synthetically generated data. This technique is inspired by the way humans ingest information as they watch a new procedure they have never seen before. We are capable of recognizing the key activity being performed even if we have not previously seen the objects/tools being used, and can deduce the steps required to successfully complete a procedure.

Q. How is nFlux technology being applied within the manufacturing sector?

Despite the perception that robots have taken over the manufacturing floor, seventy-two percent of manufacturing work is still done by humans. Six million people here in the United States go to work every day to perform a certain set of procedures. As that person on the manufacturing floor is doing her job, we can capture any deviations in real time.

Our system can be a virtual teacher or instructor helping train a new employee, or an existing employee who’s learning a new procedure. This is extremely valuable to manufacturers because it reduces production cycles. If they can train employees faster at their manufacturing facilities that translates into millions of dollars in manufacturing time. It also impacts the quality of their products. The better a manufacturer’s employees are trained, and the more standardized their procedures, the lower their defect rates. Those are two critical elements to any manufacturer.

Our technology also helps in capturing what we refer to as tribal knowledge.  In many complicated manufacturing environments, training can’t be provided on a piece of paper, instead you need a computational model derived from video of how the procedure is conducted properly. That computational model can help train new employees as they come on board, monitor their work to ensure they’re following procedures properly, and act as that intelligent assistant for your manufacturing workforce. nFlux isn’t designed to replace the workforce, it’s there to augment the work they’re doing. Ultimately, this reduces the amount of rework required to output high-quality products from that manufacturing plant

Q. The Alexa Fund is an investor. So how could your computational model be relevant to Alexa customers?

Echo Show stationed on a kitchen counter.
Imagine, says Sajjadi, that as you were cooking the Echo Show 10 was watching you and could alert you if you missed an ingredient. That, he says, would be an example of taking procuedure monitoring from the shop floor to the kitchen.

An Echo Show with a screen was first introduced in 2017, and since there have been subsequent generations, including the new Echo Show 10, which first became available earlier this year. These devices support multimodal experiences, providing Alexa greater context and an understanding with vision. These multimodal Echo devices tend to be in the kitchen and one of the most popular uses is for cooking, and following cooking instructions in real time. Imagine if as you were cooking the Echo Show 10 was watching you cook and alerted you if you missed adding an ingredient. That would be an example of taking procedure monitoring from the shop floor to the kitchen. 

Earlier this year, we were awarded another NASA contract to support the health of astronauts. This work is relevant to other Alexa healthcare-related scenarios. If you’re an elderly person living at home or within an assisted living facility, what if an nFlux application noticed that you didn’t take your pills at 9 a.m. as you are supposed to, and alerted you. Or what if you’re under your doctor’s orders to walk for five minutes every two hours. We could recognize that you haven’t been mobile in the past couple of hours, and remind you to walk. These are the kinds of consumer-facing scenarios that complement our commercial approach to procedure monitoring, and could be applied in the home. 

Research areas

Related content

US, VA, Arlington
The Global Real Estate and Facilities (GREF) team provides real estate transaction expertise, business partnering, space & occupancy planning, design and construction, capital investment program management and facility maintenance and operations for Amazon’s corporate office portfolio across multiple countries. We partner with suppliers to ensure quality, innovation and operational excellence with Amazon’s business and utilize customer driven feedback to continuously improve and exceed employee expectations. Within GREF, the newly formed Global Transformation & Insights (GTI) team is responsible for Customer Insights, Business Insights, Creative, and Communications. We are a group of builders, creators, innovators and go getters. We are customer obsessed, and index high on Ownership. We Think Big, and move fast, and constantly challenge one another while collaborating on "what else", "how might we", and "how can I help". We celebrate the unique perspectives we each bring to the table. We thrive in ambiguity. The ideal Senior Data Scientist candidate thrives in ambiguous environments where the business problem is known, though the technical strategy is not defined. They are able to investigate and develop strategies and concepts to frame a solution set and enable detailed design to commence. They must have strong problem-solving capabilities to isolate, define, resolve complex problems, and implement effective and efficient solutions. They should have experience working in large scale organizations – where data sets are large and complex. They should have high judgement with the ability to balance the right data fidelity with right speed with right confidence level for various stages of analysis and purposes. They should have experience partnering with a broad set of functional teams and levels with the ability to adjust and synthesize their approaches, assumptions, and recommendations to audiences with varying levels of technical knowledge. They are mentors and strong partners with research scientists and other data scientists. Key job responsibilities - Demonstrate advanced technical expertise in data science - Provide scientific and technical leadership within the team - Stay current with emerging technologies and methodologies - Apply data science techniques to solve business problems - Guide and mentor junior data scientists - Share knowledge about scientific advancements with team members - Contribute to the technical growth of the organization - Work on complex, high-impact projects - Influence data science strategy and direction - Collaborate across teams to drive data-driven decision making
US, MA, N.reading
Amazon Industrial Robotics is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. The ideal candidate will contribute to research and implementation that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities - Implement and optimize control algorithms for robot locomotion - Support development of behaviors that enable robots to traverse diverse terrain - Contribute to methods that integrate stability, locomotion, and manipulation tasks - Help create dynamics models and simulations that enable sim2real transfer of algorithms - Collaborate effectively with multi-disciplinary teams on hardware and algorithms for loco-manipulation
US, WA, Bellevue
Amazon’s Middle Mile Planning Research and Optimization Science group (mmPROS) is looking for a Senior Research Scientist specializing in design and evaluation of algorithms for predictive modeling and optimization applied to large-scale transportation planning systems. This includes the development of novel machine learning and causal modeling techniques to improve on marketplace optimization solutions. Middle Mile Air and Ground transportation represents one of the fastest growing logistics areas within Amazon. Amazon Fulfillment Services transports millions of packages via air and ground and continues to grow year over year. The scale of this operation challenges Amazon to design, build and operate robust transportation networks that minimize the overall operational cost while meeting all customer deadlines. The Middle Mile Planning Research and Optimization Science group is charged with developing an evolving suite of decision support and optimization tools to facilitate the design of efficient air and ground transport networks, optimize the flow of packages within the network to efficiently align network capacity and shipment demand, set prices, and effectively utilize scarce resources, such as aircraft and trucks. Time horizons for these tools vary from years and months for long-term planning to hours and minutes for near-term operational decision making and disruption recovery. These tools rely heavily on mathematical optimization, stochastic simulation, meta-heuristic and machine learning techniques. In addition, Amazon often finds existing techniques do not effectively match our unique business needs which necessitates the innovation and development of new approaches and algorithms to find an adequate solution. As an Applied Scientist responsible for middle mile transportation, you will be working closely with different teams including business leaders and engineers to design and build scalable products operating across multiple transportation modes. You will create experiments and prototype implementations of new learning algorithms and prediction techniques. You will have exposure to top level leadership to present findings of your research. You will also work closely with other scientists and also engineers to implement your models within our production system. You will implement solutions that are exemplary in terms of algorithm design, clarity, model structure, efficiency, and extensibility, and make decisions that affect the way we build and integrate algorithms across our product portfolio.
US, MA, N.reading
Amazon Industrial Robotics is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of dexterous manipulation system that: - Enables unprecedented generalization across diverse tasks - Enables contact-rich manipulation in different environments - Seamlessly integrates low-level skills and high-level behaviors - Leverage mechanical intelligence, multi-modal sensor feedback and advanced control techniques. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities - Design and implement methods for dexterous manipulation with single and dual arm manipulation - Leverage simulation and real-world data collection to create large datasets for model development - Develop a hierarchical system that combines low-level control with high-level planning - Utilize state-of-the-art manipulation models and optimal control techniques - Collaborate effectively with multi-disciplinary teams to co-design hardware and algorithms for dexterous manipulation
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The Search Ranking and Interleaving (R&I) team within Sponsored Products and Brands is responsible for determining which ads to show and the quality of ads shown on the search page (e.g., relevance, personalized and contextualized ranking to improve shopper experience, where to place them, and how many ads to show on the search page. This helps shoppers discover new products while helping advertisers put their products in front of the right customers, aligning shoppers’, advertisers’, and Amazon’s interests. To do this, we apply a broad range of GenAI and ML techniques to continuously explore, learn, and optimize the ranking and allocation of ads on the search page. We are an interdisciplinary team with a focus on improving the SP experience in search by gaining a deep understanding of shopper pain points and developing new innovative solutions to address them. A day in the life As an Applied Scientist on this team, you will identify big opportunities for the team to make a direct impact on customers and the search experience. You will work closely with with search and retail partner teams, software engineers and product managers to build scalable real-time GenAI and ML solutions. You will have the opportunity to design, run, and analyze A/B experiments that improve the experience of millions of Amazon shoppers while driving quantifiable revenue impact while broadening your technical skillset. Key job responsibilities - Solve challenging science and business problems that balance the interests of advertisers, shoppers, and Amazon. - Drive end-to-end GenAI & Machine Learning projects that have a high degree of ambiguity, scale, complexity. - Develop real-time machine learning algorithms to allocate billions of ads per day in advertising auctions. - Develop efficient algorithms for multi-objective optimization using deep learning methods to find operating points for the ad marketplace then evolve them - Research new and innovative machine learning approaches.
US, MA, N.reading
Amazon Industrial Robotics is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities - Design and implement whole body control methods for balance, locomotion, and dexterous manipulation - Utilize state-of-the-art in methods in learned and model-based control - Create robust and safe behaviors for different terrains and tasks - Implement real-time controllers with stability guarantees - Collaborate effectively with multi-disciplinary teams to co-design hardware and algorithms for loco-manipulation - Mentor junior engineer and scientists
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
TW, TPE, Hsinchu City
Are you passionate about robotics and research? Do you want to solve real customer problems through innovative technology? Do you enjoy working on scalable research and projects in a collaborative team environment? Do you want to see your science solutions directly impact millions of customers worldwide? At Amazon, we hire the best minds in technology to innovate and build on behalf of our customers. Customer obsession is part of our company DNA, which has made us one of the world's most beloved brands. We’re looking for current PhD or Master students with a passion for robotic research and applications to join us as Robotics Applied Scientist II Intern/Co-ops in 2026 to shape the future of robotics and automation at an unprecedented scale across. For these positions, our Robotics teams at Amazon are looking for students with a specialization in one or more of the research areas in robotics such as: robotics, robotics manipulation (e.g., robot arm, grasping, dexterous manipulation, end of arm tools/end effector), autonomous mobile robots, mobile manipulation, movement, autonomous navigation, locomotion, motion/path planning, controls, perception, sensing, robot learning, artificial intelligence, machine learning, computer vision, large language models, human-robot interaction, robotics simulation, optimization, and more! We're looking for curious minds who think big and want to define tomorrow's technology. At Amazon, you'll grow into the high-impact engineer you know you can be, supported by a culture of learning and mentorship. Every day brings exciting new challenges and opportunities for personal growth. By applying to this role, you will be considered for Robotics Applied Scientist II Intern/Co-op (2026) opportunities across various Robotics teams at Amazon with different robotics research focus, with internship positions available for multiple locations, durations (3 to 6+ months), and year-round start dates (winter, spring, summer, fall). Amazon intern and co-op roles follow the same internship structure. "Intern/Internship" wording refers to both interns and co-ops. Amazon internships across all seasons are full-time positions during vacation, and interns should expect to work in office, Monday-Friday, up to 40 hours per week typically between 9am-6pm. Specific team norms around working hours will be communicated by your manager. Interns should not have other employment during the Amazon work-day. Applicants should have a minimum of one quarter/semester/trimester remaining in their studies after their internship concludes. The robotics internship join dates, length, location, and prospective team will be finalized at the time of any applicable job offers. In your application, you will be able to provide your preference of research interests, start dates, internship duration, and location. While your preference will be taken into consideration, we cannot guarantee that we can meet your selection based on several factors including but not limited to the internship availability and business needs of this role.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities As an Applied Science, you will have access to large datasets with billions of images and video to build large-scale machine learning systems. Additionally, you will analyze and model terabytes of text, images, and other types of data to solve real-world problems and translate business and functional requirements into quick prototypes or proofs of concept. We are looking for smart scientists capable of using a variety of domain expertise combined with machine learning and statistical techniques to invent, design, evangelize, and implement state-of-the-art solutions for never-before-solved problems. About the team Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, WA, Seattle
Here at Amazon, we embrace our differences. We are committed to furthering our culture of diversity and inclusion of our teams within the organization. How do you get items to customers quickly, cost-effectively, and—most importantly—safely, in less than an hour? And how do you do it in a way that can scale? Our teams of hundreds of scientists, engineers, aerospace professionals, and futurists have been working hard to do just that! We are delivering to customers, and are excited for what’s to come. Check out more information about Prime Air on the About Amazon blog (https://www.aboutamazon.com/news/transportation/amazon-prime-air-delivery-drone-reveal-photos). If you are seeking an iterative environment where you can drive innovation, apply state-of-the-art technologies to solve real world delivery challenges, and provide benefits to customers, Prime Air is the place for you. Come work on the Amazon Prime Air Team! Prime Air is seeking an experienced Applied Science Manager to help develop our advanced Navigation algorithms and flight software applications. In this role, you will lead a team of scientists and engineers to conduct analyses, support cross-functional decision-making, define system architectures and requirements, contribute to the development of flight algorithms, and actively identify innovative technological opportunities that will drive significant enhancements to meet our customers' evolving demands. This person must be comfortable working with a team of top-notch software developers and collaborating with our science teams. We’re looking for someone who innovates, and loves solving hard problems. You will work hard, have fun, and make history! Export Control License: This position may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Amazon’s ability to apply for and obtain an export control license on your behalf.