How We Make Alexa Sound More Human-like Lead.png
Andrew Breen, senior manager, Amazon text-to-speech research, provided an overview of the history of TTS advancements at last June's re:MARS conference.

Advances in text-to-speech technologies help computers find their voice

Generating natural sounding, human-like speech has been a goal of scientists for decades.

Editor's Note: The Alexa team recently introduced a new longform speaking style so Alexa sounds more natural when reading long pieces of content, like this article. If you prefer to listen to this story rather than read it, below is this article utilizing the longform speaking style.

The spoken word is important to people. We love the sound of our child’s voice, of a favorite song, or of our favorite movie star reciting a classic line.

Computer-generated, synthesized spoken words also are becoming increasingly common. Alexa, Amazon’s popular voice service, has been responding to customers’ questions and requests for more than five years, and is now available on hundreds of millions of devices from Amazon and third-party device manufacturers. Other businesses also are taking advantage of computer-generated speech to handle customer service calls, market products, and more.

How we make Alexa sound more human-like

Language and speech are incredibly complex. Words have meaning, sure. So does the context of those words, the emotion behind them, and the response of the person listening. It would seem the subtleties of the spoken word would be beyond the reach of even the most sophisticated computers. But in recent years, advances in text-to-speech (TTS) technologies – the ability of computers to convert sequences of words into natural sounding, intelligible audio responses – have made it possible for computers to sound more human-like.

Amazon scientists and engineers are helping break new ground in an era where computers sound not only friendly and knowledgeable, but also predict how the sentiment of an utterance might sound to an average listener, for example, and respond with human-like intonations.

A revolution within the field occurred in 2016, when WaveNet – a technology for generating raw audio – was introduced. Created by researchers at London-based artificial intelligence firm DeepMind, the technique could generate realistic voices using a neural network trained with recordings of real speech.

Andrew Breen (crop)
Andrew Breen, senior manager, TTS research

“This early research suggested that a new machine learning method offered equal or greater quality and the potential for more flexibility,” says Andrew Breen, senior manager of the TTS research team in Cambridge, UK. Breen has long worked on the problem of making computerized speech more responsive and authentic. Before joining Amazon in 2018, he was director of TTS research for Nuance, a Massachusetts-based company that develops conversational artificial intelligence solutions.

Modeled loosely on the human neural system, neural nets are networks of simple but densely interconnected processing nodes. Typically, those nodes are arranged into layers, and the output of each layer passes to the layer above it. The connections between layers have associated “weights” that determine how much the output of one node contributes to the computation performed by the next.

Combined with machine learning, neural networks have accelerated progress in improving computerized speech. “It’s really a gold rush of invention,” says Breen.

Generating natural-sounding speech

Generating natural sounding, human-like speech has been a goal of scientists for decades. In the 1930s Bell Labs scientist Homer Dudley developed the Voder, a primitive synthetic-speech machine that an operator worked like a piano keyboard – except rather than music, out came a squawking mechanical voice. In the 1980s, a computerized TTS application called DECTalk, developed by the Digital Equipment Corporation, had progressed to the point where the late Stephen Hawking could use a version of it, paired with a keyboard to “talk”. The results were artificial-sounding, but intelligible words that many people still associated with a talking machine.

It's really been a gold rush of invention.
Andrew Breen, senior manager, TTS research

By the early 2000s, more accurate speech synthesis became common. The foremost approach taken then: hybrid unit concatenation. Amazon, for instance, used this approach until 2015 to build early versions of Alexa’s voice or to build voice capabilities into products like the Fire Tablet. Says Nikhil Sharma, a principal product manager in Amazon’s TTS group: “To create some of the early Alexa voices, we worked with voice talents in a studio for hours and had them say a wide variety of phrases. We broke that speech data down into a single diphone (a single diphone is a combination of halves of two phonemes, a distinct unit of sound) and put that in a large audio database. Then, when a request came to generate speech, we could tap into that database and select the best diphones to stitch together and create a sentence spoken by Alexa.”

Nikhil Sharma, principal product manager, TTS, Amazon
Nikhil Sharma, principal product manager, TTS

That process worked fairly well. But hybrid unit concatenation has its limits. It needs large amounts of pre-recorded sounds from professional voice talent for reference – sort of like a tourist constantly flipping through a large French book to find particular phrases. “Because of that, we really couldn’t say a hybrid unit concatenation system ‘learned’ a language,” says Breen.

Creating a computer that actually learns a language – not just memorizes phrases – became a goal of researchers. “That has been the Holy Grail, but nobody knew how to do it,” says Breen. “We were close but had a quality ceiling that limited its viability.”

Neural networks offered a way to do just that. In 2018, Amazon scientists demonstrated that by using a generative neural network approach to creating synthetic speech, they could produce natural sounding speech. Using the generative neural network approach, Alexa could also flex the way she speaks about certain content. For example, Amazon scientists created Alexa’s newscaster style of speech from just a few hours of training data, allowing customers to hear the news in a style to which they’ve become accustomed. This advance paved the way for Alexa and other Amazon services to adopt different speaking styles in different contexts, improving customer experiences.

Comparisons of Alexa synthesized speech

Star Trek

2014 Concatenative
2020 NTTS

Song ID

Standard response
Music style response
Above are examples of how Alexa's voice has become more natural over the years.

Amazon recently announced a new Amazon Polly feature called Brand Voice, which provides the opportunity for organizations to work with the Amazon Polly team of AI research scientists and linguists to build an exclusive, high-quality, neural TTS voice that represents their brand’s persona. Early adopters Kentucky Fried Chicken (KFC) Canada and National Australia Bank (NAB) have utilized the service to each create two unique brand voices that utilize the same deep learning technology that powers the voice of Alexa.

Amazon Polly is an AWS service that turns text into lifelike speech, allowing customers to build entirely new categories of speech-enabled products. Polly provides dozens of lifelike voices across a broad set of languages, allowing customers to build speech-enabled applications that work in many different countries.

Looking forward, Amazon researchers are working toward teaching computers to understand the meaning of a set of words, and speak those words using the appropriate affect. “If I gave a computer a news article, it would do a reasonable job of rendering the words in the article,” says Breen. “But it’s missing something. What is missing is the understanding of what is in the article, whether it’s good news or bad, and what is the focal point. It lacks that intuition.”

That is changing. Now, computers can be taught to say the same sentence with varying kinds of inflection. In the future, it’s possible they’ll recognize how they should be saying those words based simply on the context of the words, or the words themselves. “We want computers to be sensitive to the environment and to the listener, and adapt accordingly,” says Breen.

There are numerous potential TTS applications, from customer service and remote learning to narration of news articles. Driving improvements in this technology is one approach Amazon scientists and engineers are taking to create better experiences, not only for Alexa customers, but for organizations worldwide.

“The ability for Alexa to adapt her speaking style based on the context of a customer's request opens the possibility to deliver new and delightful experiences that were previously unthinkable,” says Breen. “These are really exciting times.”

Related content

US, NY, New York
The PXT (People Experience and Technology) AMX Research is seeking a highly skilled and motivated Research Scientist to join our team. You will be leading manager experience research space to support the PXT talent evaluation/talent management initiatives. If you enjoy innovating, thinking big and want to contribute directly to the success of a growing team, you may be a prime candidate for this position. Key job responsibilities Design experiments, test hypotheses, and build actionable models Conduct quantitative analyses of talent management data and trends Conduct qualitative data collection and analysis Partner closely and drive effective collaborations across multi-disciplinary research and product teams Consult on appropriate analytic methodologies and scope research requests
US, MA, Boston
We are looking for researchers who aim to build super-intelligent AI systems that leverage proof assistants to guide learning and reasoning. Our neuro-symbolic AI technology is applied across a wide range of science and engineering domains within Amazon, and you will join the team at the forefront of this research. As a Principal Applied Scientist, you will play a pivotal role in shaping the definition, vision, and development of product features from beginning to end. You will: - Define and implement new neuro-symbolic applications that employ scalable and efficient approaches to solve complex problems. - Work in an agile, startup-like development environment, where you are always working on the most important stuff. - Deliver high-quality scientific artifacts. About the team We work closely with academia. Our team includes an Amazon Scholar in mathematics, and we maintain active research collaborations with faculty at leading CS departments (MIT, Berkeley, CMU).
US, MA, N.reading
Amazon is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As an Applied Scientist in Robot Perception, you will be at the forefront of this transformation. You will develop and deploy state-of-the-art perception algorithms that enable robots to truly understand and interact with the physical world — bridging the gap between theoretical research and real-world impact. Bringing deep expertise in Computer Vision and a nuanced understanding of the capabilities and limitations of modern Vision-Language Models (VLMs), you will innovate boldly and push the boundaries of what's possible. Our vision for the Perception layer is ambitious: to enable seamless, intelligent interaction between the user, the robot, and its environment. This is a rare opportunity to work at the intersection of deep learning, large language models, and robotics — contributing to research that doesn't just advance the field, but reshapes it. You will collaborate with world-class teams pioneering breakthroughs in dexterous manipulation, locomotion, and human-robot interaction, all at an unprecedented scale. Join us in building intelligent robotic systems that will define the future of automation and human-robot collaboration. Key job responsibilities - Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding - Contribute to research initiatives in computer vision, sensor fusion and 3D perception - Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities - Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment - Define and track key metrics to measure perception system performance in real-world environments - Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life - Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment - Contribute to technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations - Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team
US, WA, Bellevue
Do you want to join an innovative team applying machine learning, advanced optimization techniques, and Large Language Models (LLMs) to transform the delivery of heavy and bulky items for Amazon customers? Are you excited about working with large-scale operational data and developing models that solve real-world logistics and fulfillment challenges? If so, the Amazon Extra Large (AMXL) Science team may be the right fit for you. AMXL is Amazon's specialized business for delivering heavy and bulky items, including appliances, furniture, fitness equipment, and mattresses, with a premium customer experience that includes room-of-choice delivery, at-home installations, and assembly services. We are seeking an Applied Scientist to help develop scalable machine learning and optimization solutions that improve delivery efficiency, capacity planning, network design, and customer experience across our rapidly growing network. In this role, you will partner with senior scientists and engineers to translate complex operational problems into data-driven solutions, build and evaluate models, and contribute to next-generation fulfillment and logistics systems. Key job responsibilities Apply machine learning, statistical techniques, time series modeling, and operations research to build and improve models for delivery routing, capacity planning, demand forecasting, workforce scheduling, and network optimization Analyze large-scale historical and real-time operational data to identify efficiency patterns, bottlenecks, and emerging trends across the AMXL network Develop, validate, and deploy innovative models under the guidance of senior scientists to improve cost-to-serve and customer experience Experiment with emerging technologies, including Generative AI and LLMs, to enhance automation, scheduling, and operational decision-making Collaborate closely with software engineers to implement models in real-time production systems Partner with operations, product, and business teams to translate operational insights into actionable improvements Build scalable, automated pipelines for data analysis, model training, and validation Monitor model performance and provide clear reporting on key operational and business metrics Research and prototype new modeling approaches to improve system performance and delivery quality A day in the life You will be working within a dynamic, diverse, and supportive group of scientists who share your passion for innovation and excellence in logistics and fulfillment science. You will work closely with business partners, operations teams, and engineering teams to create end-to-end scalable machine learning solutions that address real-world challenges across AMXL's heavy and bulky delivery network, including demand forecasting, capacity planning, routing optimization, and customer experience improvement. You will build scalable, efficient, and automated processes for large-scale data analyses, model development, model validation, and model implementation in production systems. You will also provide clear and compelling reports on your solutions to both technical and non-technical stakeholders, and contribute to the ongoing innovation and knowledge-sharing that are central to the team's success. About the team The AMXL (Amazon Extra Large) Worldwide Science team is a multidisciplinary organization of data scientists, applied scientists, and product managers dedicated to solving some of the most complex supply chain and logistics challenges in Amazon's heavy bulky business. The team's mission is to leverage advanced analytics, machine learning, and optimization science to drive measurable improvements across the AMXL end-to-end supply chain — from inbound fulfillment and middle-mile transportation to last-mile delivery of heavy and bulky items. The science team transforms complex operational data into actionable intelligence that directly impacts customer experience, cost efficiency, and delivery performance at a worldwide scale.
US, WA, Seattle
Amazon's Worldwide Pricing & Promotions organization is seeking a strong Applied Scientist to help solve complex business problems involving promotional strategies at a global scale. This Applied Scientist will operate in a team of other scientists and economists. Our team applies causal inference, statistics, machine learning, forecasting, optimization, economics, and experimentation to drive actionable insights and to improve strategic business decision-making. This is an individual contributor role that requires collaboration across teams and functions to solve core business problems for the company around setting promotional strategies. The work is part of significant scientific investments in promotions intelligence systems that forecast customer demand and optimize promotions strategies across different surfaces. Key job responsibilities * Invent or adapt new scientific approaches, models, or algorithms inspired and driven by customers' needs and benefits * Produce research papers and reports that have the same level of correctness, scholarship, usefulness, completeness, depth, rigor, and originality as a top-tier external publication * Implement solutions that will be deployed into production or directly support production systems * Write clear, useful documentation describing algorithms and design choices in your components to make it possible for others to understand and reproduce your work * Contribute to operational excellence in the team's deliverable * Analyze the performance of your methods and models to understand the gaps, and iteratively propose solutions to improve * Champion the adoption of scientific advancements in the team * Help new teammates ramp up and understand who our customers are, what their needs are, how the team's solutions work, and how scientific components fit in those solutions A day in the life As an Applied Scientist on the WW Promotions Science team, you invent or adapt new scientific approaches, models, or algorithms to solve real-world business problems. Your work uses the latest (or the most appropriate) techniques from academic literature. You work semi-autonomously to successfully deliver solutions that are consistently of high quality (efficient, reproducible, testable code). You work collaboratively with teammates, partners, and stakeholders. You recognize discordant views and take part in constructive dialogue to resolve them. You adopt and identify opportunities to refine mechanisms to raise the general scientific knowledge in the team. About the team The WW Promotions Science team is responsible for driving scientific innovation to support pricing and promotions programs across Amazon's businesses. We specialize in experimental and observational causal methods, forecasting, and optimization. We apply these tools to drive business decision making at scale, leading to launch decisions of new pricing algorithms and new promotion strategies, understanding short- and long-term value of different programs, and the prioritization of budget allocations. We also develop models to set optimal prices and promotions, and define innovative price guardrails and incentives to optimize for long-term program health.
US, CA, Pasadena
The Amazon Web Services (AWS) Center for Quantum Computing in Pasadena, CA, is looking to hire a Quantum Research Scientist in the Processor Test and Measurement group. You will join a multi-disciplinary team of theoretical and experimental physicists, materials scientists, and hardware and software engineers working at the forefront of quantum computing. You should have a deep and broad knowledge of experimental measurement techniques. Candidates with a track record of original scientific contributions will be preferred. We are looking for candidates with strong engineering principles, resourcefulness and a bias for action, superior problem solving, and excellent communication skills. Working effectively within a team environment is essential. As a research scientist you will be expected to work on new ideas and stay abreast of the field of experimental quantum computation. Key job responsibilities We are looking to hire a Research Scientist to develop and test novel calibration and optimization tools for Quantum Error Correction on large scale quantum processors. You will be on a team of engineers and scientists at the frontier of quantum processor control and error correction. You are expected to take part in high-impact research projects that intersect with our engineering roadmap. We are looking for candidates with strong engineering principles and resourcefulness. Organization and communication skills are essential. A day in the life About the team Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS. Within AWS UC, Amazon Dedicated Cloud (ADC) roles engage with AWS customers who require specialized security solutions for their cloud services. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility.
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. The Trust CX Innovations team is looking for an Applied Scientist with strong background in Generative AI space to build solutions that help in upholding customer trust for Alexa+. As an Applied Scientist in Trust CX innovations, you will be at the forefront of developing innovative solutions to critical challenges in AI trust and privacy. You'll lead research in trust-preserving machine learning techniques. We are working on revolutionizing the way Amazonians work and collaborate. You will help us achieve new heights of productivity through the power of advanced generative AI technologies. Key job responsibilities - Lead research initiatives in generative AI, focusing on LLMs, multimodal models, and frontier AI capabilities - Develop innovative approaches for model optimization, including prompt engineering, few-shot learning, and efficient fine-tuning - Pioneer new methods for AI safety, alignment, and responsible AI development - Design and execute sophisticated experiments to evaluate model performance and behavior - Lead the development of production-ready AI solutions that scale efficiently - Collaborate with product teams to translate research innovations into practical applications - Guide engineering teams in implementing AI models and systems at scale - Author technical papers for top-tier conferences - File patents for novel AI technologies and applications A day in the life You will be working with a group of talented scientists on researching algorithm and running experiments to test scientific proposal/solutions to improve our trust-preserving experiences. This will involve collaboration with partner teams including engineering, PMs, data annotators, and other scientists to discuss data quality, policy, and model development. You work closely with partner teams across Alexa to deliver platform features that require cross-team leadership. About the team Who We Are: Trust CX Innovations is a strategic innovation team within Amazon Devices & Services that focuses on advancing AI technology while prioritizing customer trust and experience. Our team operates at the intersection of artificial intelligence, privacy engineering and customer-centric design. Our Mission: To pioneer trustworthy AI innovations that delight customers while setting new standards for privacy and responsible technology development. We aim to transform how Amazon builds AI products by creating solutions that balance innovation with customer trust.
US, WA, Seattle
Advertising is a complex, multi-sided market with many technologies at play within the industry. The industry is rapidly growing and evolving as viewers are shifting from traditional TV viewing to streaming video and publishers are increasingly adding video content to their online experiences. Amazon’s video advertising is a rising competitor in this industry. Amazon’s service has differentiated assets in our customer & audience insights, exclusive video content, and associated inventory that position us well as an end-to-end service for advertisers and agencies. We are innovating at the intersection of advertising, e-commerce, and entertainment. Amazon Publisher Monetization (APM) is looking for a a passionate and experienced scientist who is adept at a variety of skills; especially in generative AI, computer vision, and large language models that will accelerate our plans to maximize yield via AI-driven contextual targeting, Ads syndication and more. The ideal candidate will be an inventor at heart, they will provide science expertise, rapidly prototype, iterate, and launch, foster the spirit of collaboration and innovation within our larger sister teams and their scientists, and execute against a compelling product roadmap designed to bring AI-led science innovation to solve one of the most challenging problems in advertising. Key job responsibilities This role is focused on shaping our approach to the solving the trifecta of advertising - serving the right ad to the right viewer at the right moment - delivering engaging ads for viewers, improved performance for advertisers, and maximizing the yield of our supply inventory. Responsibilities include: * Partner deeply with Product and Engineering to develop AI-based solutions to generating contextual signals across both video (VOD and Live) and display ads. * Drive end-to-end applied science projects that have a high degree of ambiguity, scale, complexity. * Provide technical/science leadership related to computer vision, large language models and contextual targeting. * Research new and innovative machine learning approaches. * Partner with Applied Scientists across the broader org to make the most of prior art and contribute back to this community the innovation that you come up with.
IN, KA, Bengaluru
Alexa International is looking for passionate, talented, and inventive Senior Applied Scientists to help build industry-leading technology with Large Language Models (LLMs) and multimodal systems, requiring strong deep learning and generative models knowledge. Senior applied scientists will drive cross-team scientific strategy, influence partner teams, and deliver solutions that have broad impact across Alexa's international products and services. Key job responsibilities As a Applied Scientist with II the Alexa International team, you will work with talented peers to develop novel algorithms and modeling techniques to advance the state of the art with LLMs, particularly delivering industry-leading scientific research and applied AI for multi-lingual applications — a challenging area for the industry globally. Your work will directly impact our global customers in the form of products and services that support Alexa+. You will leverage Amazon's heterogeneous data sources and large-scale computing resources to accelerate advances in text, speech, and vision domains. The ideal candidate possesses a solid understanding of machine learning, speech and/or natural language processing, modern LLM architectures, LLM evaluation & tooling, and a passion for pushing boundaries in this vast and quickly evolving field. They thrive in fast-paced environment, like to tackle complex challenges, excel at swiftly delivering impactful solutions while iterating based on user feedback, and are able to influence and align multiple teams around a shared scientific vision. A day in the life * Analyze, understand, and model customer behavior and the customer experience based on large-scale data. * Build novel online & offline evaluation metrics and methodologies for multimodal personal digital assistants. * Fine-tune/post-train LLMs using advanced and innovative techniques like SFT, DPO, Reinforcement Learning (RLHF and RLAIF) for supporting model performance specific to a customer’s location and language. * Quickly experiment and set up experimentation framework for agile model and data analysis or A/B testing. * Contribute through industry-first research to drive innovation forward. * Drive cross-team scientific strategy and influence partner teams on LLM evaluation frameworks, post-training methodologies, and best practices for international speech and language systems. * Lead end-to-end delivery of scientifically complex solutions from research to production, including reusable science components and services that resolve architecture deficiencies across teams. * Serve as a scientific thought leader, communicating solutions clearly to partners, stakeholders, and senior leadership. * Actively mentor junior scientists and contribute to the broader internal and external scientific community through publications and community engagement.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through novel generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As an applied scientist on our team, you will * Develop AI solutions for Sponsored Products and Brands advertiser and shopper experiences powered by video. You will build recommendation systems that leverage computer vision to develop and improve video performance and outcomes * You invent and design new solutions for scientifically-complex problem areas and/or opportunities in new business initiatives. * You drive or heavily influence the design of scientifically-complex software solutions or systems, for which you personally write significant parts of the critical scientific novelty. You take ownership of these components, providing a system-wide view and design guidance. These systems or solutions can be brand new or evolve from existing ones. * Define a long-term science vision and roadmap for our Sponsored Products and Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses; * Think big about the arc of development of Gen AI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Stay up-to-date with advancements and the latest modeling techniques in the field About the team The Sponsored Videos team is responsible for the design, development, and implementation of Sponsored Products and Sponsored Brands Video experiences worldwide. We design and launch video based experiences, aiming to delight shoppers and advertisers worldwide.