Michael Kearns and Aaron Roth seated at a table in front of a large chalk board.
Michael Kearns, left, and Aaron Roth, right, are the co-authors ofThe Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns and Roth are leading researchers in machine learning, University of Pennsylvania computer science professors, and Amazon Scholars.
University of Pennsylvania

Amazon Scholars Michael Kearns and Aaron Roth discuss the ethics of machine learning

Two of the world’s leading experts on algorithmic bias look back at the events of the past year and reflect on what we’ve learned, what we’re still grappling with, and how far we have to go.

In November of 2019, University of Pennsylvania computer science professors Michael Kearns and Aaron Roth released The Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns is the founding director of the Warren Center for Network and Data Sciences, and the faculty founder and former director of Penn Engineering’s Networked and Social Systems Engineering program. Roth is the co-director of Penn’s program in Networked and Social Systems Engineering and co-authored The Algorithmic Foundations of Differential Privacy with Cynthia Dwork. Kearns and Roth are leading researchers in machine learning, focusing on both the design and real-world application of algorithms.

Their book’s central thesis, which involves “the science of designing algorithms that embed social norms such as fairness and privacy into their code,” was already pertinent when the book was released. Fast forward one year, and the book’s themes have taken on even greater significance.

Amazon Science sat down with Kearns and Roth, both of whom recently became Amazon Scholars, to find out whether the events of the past year have influenced their outlook. We talked about what it means to define and pursue fairness, how differential privacy is being applied in the real world and what it can achieve, the challenges faced by regulators, what advice the two University of Pennsylvania professors would give to students studying artificial intelligence and machine learning, and much more.

Q. How has the narrative around designing socially aware algorithms evolved in the past year, and have the events of the past year altered your outlooks in any way?

Aaron Roth: The main thesis of our book, which is that in any particular problem you have to start by thinking carefully about what you want in terms of fairness or privacy or some other social desideratum, and then how you relatively value things like that compared to other things you might care about, such as accuracy—that fundamental thesis hasn't really changed.

Now with the coronavirus pandemic, what we have seen are application areas where how you want to manage the trade-off between accuracy and privacy, for example, is more extreme than we usually see. So, for example, in the midst of an outbreak, contact tracing might be really important, even though you can't really do contact tracing while protecting individual privacy. Because of the urgency of the situation, you might decide to trade off privacy for accuracy. But because the message of our book really is about thinking things through on a case-by-case basis, the thesis itself hasn't changed.

Michael Kearns: The events of the last year, in particular coronavirus, the resulting restrictions on society and the tensions around these restrictions, and all of the recent social upheaval in the United States, clearly has made the topics of our book much more relevant. The book has focused a lot of attention on the use of algorithms for both good and bad purposes, including things like contact tracing or releasing statistics about people's movements or health data, as well as the use of machine learning, AI, and algorithms more generally for applications like surveillance.

Since our book, at a high level, is about the tensions that arise when there's a battle between social norms like equality or privacy and the use of algorithms for optimizing things like performance or error, I don't think anything in the last year has changed our thinking about the technical aspects of these problems. It's clear that society has been forced to face these problems in a very direct way because of the events of the last year, in a way that we really haven't before. In that sense, our timing was very fortunate because the things we're talking about are more relevant now than ever.

Q. How does that affect your ability to define fairness? Is that something that can ever be a fixed definition, or does it need to be adjusted as events or specific use cases dictate?

Kearns: There's not one correct definition of fairness. In every application you have to think about who the parties are that you're trying to protect, and what the harms are that you're trying to protect them from. That changes both over time and in different scenarios.

Roth: Even before the events of the last year, fairness was always a very context- and beholder- dependent notion. One society might be primarily concerned about fairness by race, and another might be primarily concerned about fairness by gender, and a different community might have other norms. The events of the last year have highlighted cases in which not only will things vary over space or communities, but also over time.

People's attitudes about relatively invasive technologies like contact tracing might be quite different now than they were a year ago. If a year ago I told you, “Suppose there was some disease that some people were catching and the most effective way of tamping it down was to do contact tracing.” Many people might have said, “That sounds really invasive to me”, but now that we've all been through one of the alternatives—being on lock down for six months—people's minds might be changed. We’ve definitely seen norms around privacy for health-related data change.

Q. Standard setting bodies have a significant challenge when it comes to auditing algorithms. Given the scope of that challenge, what needs to happen to allow those groups to do that effectively?

Roth: Although it hasn't happened yet, regulatory agencies are thinking about this, and are reaching out to people like us to help them think about doing this in the right way. I don't know of any regulatory agency that is ready yet to audit algorithms at-scale in sensible ways of the technical sort we discuss in the book. But there are regulatory agencies that have gotten the idea that they should be gearing up to do this, and those agencies have started preliminary movements in that direction.

Kearns: Many of the conversations we've had with standard setting bodies make it clear they're realizing that, collectively, they've technologically fallen behind the industries that they regulate. They don't have the right resources or personnel to do some of the more technological types of auditing. But in these conversations, it's also become clear to us that, even if you could snap your fingers and get the right people and the right resources, it will only be part of a broader framework.

Other important pieces involve becoming more precise about best practices, and also thinking carefully about what those specifications should look like. Let me give a concrete example: One of the things that we argue in our book is that there are many laws and regulations in areas like consumer finance, for instance, that try to get at fairness by restricting what kinds of inputs an algorithm can use. These laws and regulations say, “In order to make sure that your model isn't racially discriminatory, you must not use race as a variable.” But, in fact, not using race as a variable is no guarantee that you won't build a model that's discriminatory by race. In fact, it can actually exacerbate that problem. What we advocate in the book is, rather than restricting the inputs, you should specify the behavior you want as outputs. So instead of saying, “Don't use race”, say instead, “The outputs of the models shouldn't be discriminatory by race.”

Q. Differential privacy has progressed from theoretical to applied science in significant ways in the past few years. How is differential privacy being utilized? How does that help balance the trade-off between privacy and accuracy?

Roth: In the last five years or so, differential privacy has gone from an academic topic to a real technology. For example, the 2020 US Decennial Census is going to release all of its statistical products for the first time, subject to the protections of differential privacy. This is because, by law, the Census is required to protect the privacy of the people it is surveying. The ad hoc techniques used in previous decades to protect the statistics have been shown not to work.

I think that what we will see is that the statistics that the Census releases this year will be more protective of the privacy of Americans. However, in the theme of trade off, using rigorous privacy protections is not without cost. Certain kinds of analyses, such as detailed demographic studies that rely on having highly granular Census data, might now be unavailable under differential privacy. We've seen this play out in the public sphere between downstream users of the data and folks at Census who actually have to hammer out the details.

We've seen other interesting uses of differential privacy during the pandemic too. Some tech companies have utilized differential privacy when releasing statistics about personal mobility data gathered during the pandemic. What differential privacy is best at is releasing those kinds of population level statistics: It's exactly designed to prevent you from learning too much about any particular individual. If you want to know how much less people are moving around different cities because of coronavirus restrictions, these data sets let you answer that question without giving up too much privacy for individuals whose mobile devices were providing the data at the most granular level.

Q. So how does differential privacy help protect individual information?

Roth: Oftentimes the things that you will most naturally want to know about a data set are not facts about particular people, but are population level aggregates like, how many people are crowded into my supermarket at 6 a.m. when it opens. If you tell me sufficiently many aggregate statistics, I can do some math and back out particular people's data from that. The fact that aggregate statistics can be disclosive about individual people's data is an unfortunate accident that actually doesn't have too much to do with what you really wanted to learn.

At its most basic level, differential privacy does things like add little bits of noise to the statistics that you're releasing so that what you're telling me is not the exact number of people who were in my local supermarket at 6 a.m., but roughly the number of people who were in the supermarket plus or minus some small number of people. The fortunate mathematical fact is that you can add amounts of noise that are relatively small that still allow you to get good estimates, but are sufficient to wash out the contributions of particular people, making it impossible to learn too much about any particular individual. It lets you get access to these population level questions that you were curious about without incidentally or accidentally learning about particular people, which is the dangerous side.

"We are bullish about algorithms"
Michael Kearns and Aaron Roth talked to Oxford Academic about the future of AI.

Kearns: To make this slightly more concrete, say what I want to do is each day tell everybody how many people were in the supermarket a couple blocks from me at 1 p.m. If you happened to be at that supermarket at one o’clock, then your GPS data is one of the data points that goes into the count. You may consider your presence at supermarket at 1 p.m. to be the kind of private information that you don't want the whole world to know. So then let's say that, on a typical day, there might be a couple hundred people at the supermarket, but that I add a number which is an order of magnitude, plus or minus 25. The addition of that random number mathematically and provably obscures any individual’s contributions to that count. I won't be able to look at that count and try to figure out any particular person who was present. If I add a number that's between minus 25 and 25, I can't affect the overall count by 100. I'll still have an accurate count up to some resolution, but I will have provided privacy to everybody who was present at the supermarket and, actually, all the people who weren't present as well.

Q. How are topics like fairness, accountability, transparency, interpretability, and privacy showing up in computer science curriculum at Penn and elsewhere within higher education?

Kearns: When Aaron and I first started working on the technical aspects of fairness in machine learning and related topics, it was pretty sparsely populated. This was maybe six or seven years ago, and there weren't many papers on the topics. There were some older ones, more from the statistics literature, but there wasn't really a community of any size within machine learning that thought about these problems. On the research side, the opposite is now true. All of the major machine learning conferences have significant numbers of papers and workshops on these topics; they have workshops devoted to these topics. There are now standalone conferences about fairness, accountability, and explainability in machine learning that are growing every year. It's a very vibrant, active research community now. Additionally, even though it's still early, it's an important enough topic that there are now starting to be efforts to teach this even at the undergraduate level.

The last two years at Penn, for example, I have piloted a course called The Science of Data Ethics. It’s deliberately called that and not The Ethics of Data Science. What that represents is that it’s about the science of making algorithms that are more ethical by different norms, like fairness and privacy. It's not your typical engineering ethics course, which at some level is meant to teach you to be a good, responsible person in that you look at case studies where things went wrong and you talk about what you would do differently. This class is a science class. It says: Here are the standard principles of machine learning, here's how those standard principles can lead to discriminatory behavior in my predictive models, and here are alternate principles, or modifications of those principles and the algorithms that implement them, that avoid or mitigate that behavior.

Q. Is there a more multidisciplinary approach to this set of challenges?

Roth: It's definitely a multidisciplinary area. At Penn, we've been actively collaborating with interested folks in the law school and the criminology department. So far, we don't really have interdisciplinary undergraduate courses on these topics. Those courses would be good in the long run, but at the research and graduate level we've been having interdisciplinary conversations for a number of years.

In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline.
Michael Kearns

Kearns: Not just at the teaching level, but even in the research community, there's a real melting pot of viewpoints on these topics. Even though our book is focused on the scientific aspects of these issues, we do spend some time mentioning the fact that the science will only take us so far. In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline. Machine learning begins with data and ends with a model. But upstream from the data is the entire manner in which the data was collected and the conditions under which it was collected.

One of the things that's very interesting, exciting, and necessary about the dialogue around these kinds of issues is that, even when there's quite a bit to say on them scientifically, you don't want to just put your head down and look at the science. You want to talk to people who are upstream and downstream from the machine learning part of this pipeline because they bring very different perspectives, and can often point out perspectives which can help you change the way you look at things scientifically in a positive way.

Q. If I were a student exploring AI or ML and I wanted to influence this particular conversation, beyond technical skills, what kind of skills should I be developing?

Kearns: What I would very strongly advocate is: think widely, think broadly, think big. Yes, you're going to be doing technical work in particular models and frameworks, and you know you want to get results in those frameworks. But also read what people who are from very, very different fields think about these problems. Go to their conferences, don't just go to the machine learning conferences and to the sub-track on fairness and machine learning. Go to the interdisciplinary conferences and workshops that are deliberately meant to bring together scientists, legal scholars, philosophers, sociologists, and regulators. Hear their views on these problems, keep an ear out for whether they even think you're working on a problem that's relevant or even has a solution.

That's the way I have approached my career: focus on what I'm good at and what I think is interesting from a scientific standpoint, but not in a scientific vacuum. I deliberately expose myself whenever possible to what people from a completely different perspective are thinking about the same set of topics. The good news is that there's a lot of opportunity for that right now. If you work in some branch of material science, it may not be possible to wander out in the world and get diverse perspectives, but everybody has an opinion on AI and machine learning ethics these days, so there is no shortage of sources from which this hypothetical student could go out and find their own technical views challenged or broadened.

Roth: One trap that is very easy for a new PhD student, or even an established researcher, to fall into is to write the introductions to your papers motivated by some kind of fairness problem, but then find yourself solving some narrow technical problem that ultimately has little connection to the world. I am sometimes guilty of this myself, but this is an area where there really are lots of important problems to solve. It's an area where theoretical approaches, if wielded correctly, can be extremely valuable. The thing that’s valuable is to be, sort of, multilingual. It can be difficult to talk to people from other fields because those fields have different vocabularies and a different world view. However, it's important to understand the perspective of these different communities. There are interdisciplinary groups looking at fairness, accountability, and transparency, which bring people together from all sorts of backgrounds to actively work on developing, at the very least, a shared vocabulary—and hopefully a shared world view.

Q. You've become Amazon Scholars fairly recently. What inspired you to take on this role?

Roth: I've spent most of my career as a theorist, so the ways I've been primarily thinking about privacy and fairness are in the abstract. I've had fun thinking about questions like: What kinds of things are, and are not, possible in principle with differential privacy? Or what kinds of semantic fairness promises can you make to people in a way that is still consistent with trying to learn something from the data? The attraction of Amazon and AWS is that it's where the rubber meets the road. Here we are deploying real machine learning products, and the privacy and the fairness concerns are real and pressing.

My hope is that by having a foot in the practice of these problems, not just their theory, not only will I have some effect on how consequential products actually work, but I’ll learn things that will be helpful in developing new theory that is grounded in the real world.

Kearns: I've had a kind of second life in the quantitative finance industry up until I joined Amazon. While I spent time doing practical things in the world of finance, it was more just using my general knowledge in machine learning. The opportunity to come to Amazon and really think about the topics we've been discussing in a practical technological setting seemed like a great opportunity. I'm also a long-term fan and observer of the company. I’ve known people here for many years, and have had great conversations with them. So I’ve watched with great interest over the last decade plus as Amazon grew its machine learning effort from scratch and gradually grew it to have wider and wider applications. It’s now at a point where not only is machine learning used widely within the company to optimize all kinds of processes and recommendations and the like, but it’s also used by customers worldwide in the form of services like Amazon SageMaker.

I have watched this with great interest because when I was studying machine learning in graduate school back in the late 80s, trust me, it was an obscure corner of AI that people kind of raised their eyebrows at. I never would have thought we would reach the point where not only does The Wall Street Journal expect everyone to know what they mean when they write about machine learning, but that it would actually be a product sold at scale.

I've watched these developments from academia and from the world of finance.  It seemed like a great opportunity to combine my very specific current research and other interests with an inside look at one of the great technology companies. Like Aaron, my expectations, which were high, have only been exceeded in the time I've spent here.

Research areas

Related content

US, CA, Pasadena
The Amazon Center for Quantum Computing in Pasadena, CA, is looking to hire a Fabrication R&D Scientist with experience in semiconductor process development who will aid in Amazon’s effort to bring cloud quantum computing services to its worldwide customer base. You will join a multi-disciplinary team of scientists, and hardware and software engineers working at the forefront of quantum computing. Through your work inside and outside of the cleanroom environment in the fabrication research and development group, you will solve problems related to developing next-generation quantum processors. Candidates must have a demonstrated background in sound scientific and engineering principles, and must have excellent data analysis, bias for action, problem solving, and communication skills, and be highly motivated and curious to research and learn new technical topics as needed. As a Fab R&D scientist you will be expected to work on new ideas and stay abreast of novel approaches in fabricating and packaging superconducting quantum processors. Working effectively within a team environment is critical. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Work/Life Balance Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Key job responsibilities Responsibilities include developing and optimizing processes to fabricate high-coherence superconducting qubits; developing advanced 3DI interconnect and routing technologies for integrating superconducting quantum technologies; analyzing inline metrology and electrical test data; developing and maintaining integration documentation, design rules, and standard operating procedures; interacting with project leads to provide feedback that continuously improves different processes; staying updated with the latest advancements and industry trends in process integration and apply knowledge to improve processes and drive innovation providing technical guidance and support to junior colleagues, fostering a collaborative and knowledge-sharing work environment. A day in the life The candidate will develop novel technologies using micro-/nano-fabrication techniques inside the cleanroom (independently or in collaboration with other scientists, engineers, and technicians) for next-generation quantum computing. Outside the cleanroom, the candidate will plan experiments, analyze data, and conceive future innovations.
US, WA, Bellevue
The Amazon Middle Mile Science team is seeking an Applied Scientist to be part of a team solving complex airline operations problems to reduce cost and improve performance. You will work closely with product, research science and technical leaders throughout Amazon Air, Amazon Delivery Technology and and will be responsible for influencing funding decisions in areas of investment that you identify as critical future product offerings. You will partner with software developers and data scientists to build end-to-end data pipelines and production code, and you will have exposure to senior leadership as we communicate results and provide scientific guidance to the business. You will analyze large amounts of business data, build the or models that will enable us to continually delight our customers worldwide. The ideal candidate will have extensive experience in Science work, business analytics and have the aptitude to incorporate new approaches and methodologies while dealing with ambiguities. Excellent business and communication skills are a must to develop and define key business questions and build models that answer those questions. You should have a demonstrated ability to think strategically and analytically about business, product, and technical challenges. Further, you must have the ability to build and communicate compelling value propositions, and work across the organization to achieve consensus. This role requires a strong passion for customers, a high level of comfort navigating ambiguity, and a keen sense of ownership and drive to deliver results. Key job responsibilities - Partnership with the engineering and operations to drive modeling and design for complex business problems. - Drive full life-cycle projects. - Design and prototype decision support tools (product) to automate standardized processes and optimize trade-offs across the full decision space. - Execute complex modeling analyses to aid management in making key business decisions and set new policies.
US, WA, Seattle
Amazon Search is reinventing how customers find products through natural-language and semantic understanding. We are looking for an Applied Scientist II to push the science behind Natural Language Search that interprets complex, constraint-rich shopping queries, retrieves and ranks the most relevant products. You will build and ship large-scale relevance and ranking models that measurably reduce the rate at which customers see irrelevant results, working on problems that span query understanding, semantic matching, and contextual ranking at Amazon scale. Key job responsibilities - Design, train, and ship deep-learning ranking and semantic-matching models that improve search relevance and reduce how often customers see irrelevant results, across hard query types. - Build the training data and evaluation methods that make these models work: synthetic and historical labels, hard-negative mining, and targeted sampling at the cases where search fails. - Develop signals that match product attributes to what the customer actually asked for. - Run offline and online A/B experiments, analyze precision/recall tradeoffs, and iterate to launch. - Work with engineers and scientists across teams to take models from prototype to production at Amazon scale. A day in the life You work alongside scientists and engineers on some of the hardest open problems in search relevance, teaching models to understand what customers really mean when they ask for something specific and nuanced. A typical day blends model development and data curation with sharp experiment analysis: diagnosing where search breaks down for a query segment, designing the fix, and proving the gains through offline metrics and live A/B tests that reach real Amazon customers. The work spans the full range, from surgical fixes that resolve stubborn failure pattern to broad modeling changes that move relevance for millions of queries at once. You'll see your ideas go from whiteboard to production fast, present results regularly to wider team, and help shape the team's relevance roadmap worldwide. About the team We are the science team behind Amazon's semantic search relevance and ranking. We own the models that understand nuanced, multi-constraint shopping queries and show products customers actually want. We operate close to production, measure ourselves on real customer-impact metrics, and run a culture of fast, rigorous experimentation. Every model decision is grounded in data.
IN, KA, Bengaluru
Alexa International is looking for passionate, talented, and inventive Senior Applied Scientists to help build industry-leading technology with Large Language Models (LLMs) and multimodal systems, requiring strong deep learning and generative models knowledge. Senior applied scientists will drive cross-team scientific strategy, influence partner teams, and deliver solutions that have broad impact across Alexa's international products and services. Key job responsibilities As a Applied Scientist II with the Alexa International team, you will work with talented peers to develop novel algorithms and modeling techniques to advance the state of the art with LLMs, particularly delivering industry-leading scientific research and applied AI for multi-lingual applications — a challenging area for the industry globally. Your work will directly impact our global customers in the form of products and services that support Alexa+. You will leverage Amazon's heterogeneous data sources and large-scale computing resources to accelerate advances in text, speech, and vision domains. The ideal candidate possesses a solid understanding of machine learning, speech and/or natural language processing, modern LLM architectures, LLM evaluation & tooling, and a passion for pushing boundaries in this vast and quickly evolving field. They thrive in fast-paced environment, like to tackle complex challenges, excel at swiftly delivering impactful solutions while iterating based on user feedback, and are able to influence and align multiple teams around a shared scientific vision. A day in the life * Analyze, understand, and model customer behavior and the customer experience based on large-scale data. * Build novel online & offline evaluation metrics and methodologies for multimodal personal digital assistants. * Fine-tune/post-train LLMs using advanced and innovative techniques like SFT, DPO, Reinforcement Learning (RLHF and RLAIF) for supporting model performance specific to a customer’s location and language. * Quickly experiment and set up experimentation framework for agile model and data analysis or A/B testing. * Contribute through industry-first research to drive innovation forward. * Drive cross-team scientific strategy and influence partner teams on LLM evaluation frameworks, post-training methodologies, and best practices for international speech and language systems. * Lead end-to-end delivery of scientifically complex solutions from research to production, including reusable science components and services that resolve architecture deficiencies across teams. * Serve as a scientific thought leader, communicating solutions clearly to partners, stakeholders, and senior leadership. * Actively mentor junior scientists and contribute to the broader internal and external scientific community through publications and community engagement.
US, CA, San Francisco
We are seeking a Product Manager, Data Strategy & Physical AI to define and execute the long-term product vision for FAR's AI-powered robotics platform. The intersection of foundation models and physical intelligence is creating a once-in-a-generation opportunity to reimagine how intelligent systems perceive, reason, and act in the real world. We need a visionary product leader who can treat data as our primary competitive moat and translate research frontiers into scalable, production-grade capabilities. In this role, you will champion our core data strategy for foundation model creation, building a partner and tool ecosystem to systematically acquire, label, and iteratively improve physical AI datasets. You will architect a continuous data collection flywheel across deployed robot fleets, transforming real-world kinematics, video, and force-torque telemetry from edge operations back into high-fidelity training tokens. Recognizing the limitations of real-world environments, you will also lead the strategy to create high-fidelity synthesized datasets, utilizing advanced physics engines and simulation to generate diverse training tokens at massive scale. Key job responsibilities Data Acquisition & Labeling Ecosystem: Establish the partnerships, tools, and vendor pipelines necessary to acquire, curate, and continuously label multi-modal datasets for training large-scale models. Fleet Data Flywheel Infrastructure: Architect the framework for a continuous data flywheel that securely streams high-frequency kinematics, egocentric video, and force-torque telemetry from real-world robot fleets back into the training loop. Synthetic Data & Simulation Strategy: Define the strategy for generating high-fidelity, physics-aligned synthesized datasets using advanced simulation environments to scale training tokens for edge-case scenarios and long-horizon tasks. Data Compliance & Governance: Partner with operations, privacy, legal, and security teams to build enterprise-grade data management pipelines that programmatically enforce data minimization, anonymization, and CCPA/GDPR compliance. Data Quality & Token Curation: Implement automated telemetry filtering and dataset pruning strategies to identify high-value operational logs, eliminate redundant fleet data, and optimize training compute costs. Cross-Functional Physical AI Delivery: Act as the strategic bridge between machine learning research scientists, simulation developers, robotics engineers, and hardware teams to deliver data-ready platform features that improve physical reliability. About the team At Frontier AI & Robotics, we're not just advancing robotics - we're reimagining it from the ground up. Our team is building the future of intelligent robotics through frontier foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence - from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
ES, M, Madrid
Are you interested in building the measurement foundation that proves whether targeted, cohort-based marketing actually changes customer behavior at Amazon scale? We are seeking an Applied Scientist to own measurement and experimentation for our Lifecycle Marketing Experimentation roadmap within the PRIMAS (Prime & Marketing Analytics and Science) team. In this role, you will design and execute rigorous experiments that measure the effectiveness of audience-based marketing campaigns across multiple channels, providing the evidence that guides marketing strategy and investment decisions. This is a high-impact role where you will build measurement frameworks from scratch, design experiments that isolate causal effects, and establish the experimental standards for lifecycle marketing across EU. You will work closely with business leaders and the senior science lead to answer critical questions: does targeting specific cohorts (Bargain hunters, Young adults) improve efficiency vs. broad campaigns? Which creative strategies drive behavior change? How should we optimize marketing spend across channels? Key job responsibilities Measurement & Experimentation Ownership: 1. Own measurement end-to-end for lifecycle marketing campaigns – design experiments (RCTs, geo-tests, audience holdouts) that measure campaign effectiveness across marketing channels 2. Build measurement frameworks and experimental best practices that work across different activation platforms and can scale to multiple campaigns 3. Establish experimental standards and tooling for lifecycle marketing, ensuring statistical rigor while balancing business constraints Causal Inference & Analysis: 1. Apply causal inference methods to measure incremental impact of marketing campaigns vs. counterfactual 2. Navigate measurement challenges across different platforms (Meta attribution, LiveRamp, clean rooms, onsite tracking) 3. Analyze experiment results and provide optimization recommendations based on statistical evidence 4. Establish guardrails and success criteria for campaign evaluation About the team The PRIMAS team, is part of a larger tech tech team called WIMSI (WW Integrated Marketing Systems and Intelligence). WIMSI core mission is to accelerate marketing technology capabilities that enable de-averaged customer experiences across the marketing funnel: awareness, consideration, and conversion.
US, WA, Seattle
As part of the AWS Applied AI Solutions organization, we're advancing the frontier of trust and safety systems for cloud-based communication services. Our vision is to be the trusted foundation for transforming every business with Amazon AI teammates. Our mission is to deliver turnkey, enterprise-grade foundational AI capabilities that create delightful AI powered solutions. We're building sophisticated AI systems that protect infrastructure from evolving threats while enabling legitimate high-volume users to operate without friction, with messaging services at scale as a key application area. Key job responsibilities - Develop advanced machine learning approaches and agentic systems that autonomously adapt to evolving threat patterns across cloud communication services - Create behavioral detection models that quickly identify malicious patterns after onboarding rather than creating friction during signup - Design intelligent resource allocation algorithms that optimize service delivery based on real-time feedback - Develop frameworks operating at scale across diverse usage patterns, analyzing hundreds of thousands of daily active customers - Research novel approaches combining AI agents with trust and safety systems to solve complex security problems - Collaborate with engineering teams to integrate science components into production systems - Conduct rigorous experimentation and establish evaluation frameworks to measure solution performance A day in the life As an Applied Scientist, you'll develop fraud detection algorithms and AI-powered security systems while maintaining a clear path to customer impact. You'll investigate novel approaches to behavioral analysis, develop methods for real-time reputation assessment, and validate ideas through rigorous experimentation. You'll collaborate with other scientists and engineers to transform research insights into scalable solutions, work directly with enterprise customers to understand requirements, and help shape the future of cloud security technology. About the team Our team is a central science organization supporting multiple product teams across AWS Core Services. We tackle fundamental challenges in AI and machine learning that require novel approaches beyond off-the-shelf solutions. Working at the intersection of machine learning, large language models, and domain-specific applications, we develop practical techniques that advance the state-of-the-art while maintaining a clear path to customer impact. Our team builds deep domain expertise across geospatial intelligence, trust and safety systems, autonomous operations, and other critical areas, collaborating closely with engineering teams to transform research insights into scalable production solutions.
US, CA, Culver City
Prime Video is an industry leading, high-growth business and a critical driver of Amazon Prime subscriptions, which contributes to customer loyalty and lifetime value. Prime Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. In addition, Prime Video offers a variety of live sport streaming services in multiple locales. The Prime Video Economist team is looking for an Economist to support PV content valuation. As an economist focusing on Prime Video, you will be responsible for understanding the value that the business creates for our customers and to develop new, disruptive innovations to grow global Prime Video usage and customer value. This role requires an individual with strong quantitative modeling skills and the ability to apply statistical/machine learning, structural models, and experimental design methods to large amount of individual level data. The candidate should have strong communication skills, be able to work closely with stakeholders and translate data-driven findings into actionable insights. The successful candidate will be a self-starter comfortable with ambiguity, with strong attention to detail and ability to work in a fast-paced and ever-changing environment. Key job responsibilities The candidate's responsibilities will include: - Build scalable analytic solutions using state of the art tools based on large datasets - Build causal inference models, conduct statistical/machine learning analyses, or design experiments to measure the value of the business and its many features - Partner closely with Business, Finance, Science, and Tech partners to build prototypes and implement production solutions - Independently identify new opportunities for leveraging economic insights and models in the Video business - Develop and execute product workplans from concept, prototype to production incorporating feedback from customers, scientists and business leaders - Write both technical white papers and business-facing documents to clearly explain complex technical concepts to audiences with diverse business/scientific backgrounds
US, WA, Seattle
About us As part of the AWS Applied AI Solutions organization, our vision is to provide business applications, leveraging Amazon’s unique experience and expertise, that are used by millions of companies worldwide to manage day-to-day operations. We will accomplish this by accelerating our customers’ businesses through delivery of intuitive and differentiated technology solutions that solve enduring business challenges. Our team combines Amazon's real-world experience with state-of-art AI to create opinionated, turnkey solutions that are no-brainers to buy and easy to use. We're building applied AI solutions that businesses love and trust. Our ambition is to become the partner companies rely on to run their business every day—putting AI to work to deliver better customer experiences, operational excellence, and faster innovation. We're a fast-moving, scrappy team building a new agentic product from the ground up. If bias for action is your favorite leadership principle, you'll fit right in. The Role We're seeking a talented Senior Applied Scientist with expertise in large language models, agentic systems, and foundational models. You will be responsible for building the state-of-art multi-agent system, using a handful of methods including fine-tunning, reinforcement learning, etc. You'll accelerate our customer-facing features, contribute to our collaborative and innovative culture, and bring state-of-art applied research that raises the bar for the entire team. Key job responsibilities • Drive end-to-end GenAI projects with high complexity and ambiguity from conception to production • Build, optimize, and deploy ML models while collaborating with software engineers for productionization • Research innovative machine learning approaches and identify new opportunities for GenAI applications • Perform hands-on analysis and modeling of large datasets to develop actionable insights • Establish scalable, automated processes for data analysis, model development, and validation • Present results to senior leadership and collaborate with cross-functional teams About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
US, MA, Boston
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: - Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. - Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. - Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. - Develop strategic plans to identify fundamentally new solutions for business problems. - Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues. A day in the life This is a unique and rare opportunity to get in early on a fast-growing segment of AWS and help shape the technology, product and the business. You will have a chance to utilize your deep technical experience within a fast moving, start-up environment and make a large business and customer impact. About the team Diverse Experiences Amazon Automated Reasoning values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why Amazon Automated Reasoning? At Amazon, automated reasoning is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for automated reasoning across all of Amazon's products and services. We offer talented automated reasoning professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Automated Reasoning, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest automated reasoning challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.