Michael Kearns and Aaron Roth seated at a table in front of a large chalk board.
Michael Kearns, left, and Aaron Roth, right, are the co-authors ofThe Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns and Roth are leading researchers in machine learning, University of Pennsylvania computer science professors, and Amazon Scholars.
University of Pennsylvania

Amazon Scholars Michael Kearns and Aaron Roth discuss the ethics of machine learning

Two of the world’s leading experts on algorithmic bias look back at the events of the past year and reflect on what we’ve learned, what we’re still grappling with, and how far we have to go.

In November of 2019, University of Pennsylvania computer science professors Michael Kearns and Aaron Roth released The Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns is the founding director of the Warren Center for Network and Data Sciences, and the faculty founder and former director of Penn Engineering’s Networked and Social Systems Engineering program. Roth is the co-director of Penn’s program in Networked and Social Systems Engineering and co-authored The Algorithmic Foundations of Differential Privacy with Cynthia Dwork. Kearns and Roth are leading researchers in machine learning, focusing on both the design and real-world application of algorithms.

Their book’s central thesis, which involves “the science of designing algorithms that embed social norms such as fairness and privacy into their code,” was already pertinent when the book was released. Fast forward one year, and the book’s themes have taken on even greater significance.

Amazon Science sat down with Kearns and Roth, both of whom recently became Amazon Scholars, to find out whether the events of the past year have influenced their outlook. We talked about what it means to define and pursue fairness, how differential privacy is being applied in the real world and what it can achieve, the challenges faced by regulators, what advice the two University of Pennsylvania professors would give to students studying artificial intelligence and machine learning, and much more.

Q. How has the narrative around designing socially aware algorithms evolved in the past year, and have the events of the past year altered your outlooks in any way?

Aaron Roth: The main thesis of our book, which is that in any particular problem you have to start by thinking carefully about what you want in terms of fairness or privacy or some other social desideratum, and then how you relatively value things like that compared to other things you might care about, such as accuracy—that fundamental thesis hasn't really changed.

Now with the coronavirus pandemic, what we have seen are application areas where how you want to manage the trade-off between accuracy and privacy, for example, is more extreme than we usually see. So, for example, in the midst of an outbreak, contact tracing might be really important, even though you can't really do contact tracing while protecting individual privacy. Because of the urgency of the situation, you might decide to trade off privacy for accuracy. But because the message of our book really is about thinking things through on a case-by-case basis, the thesis itself hasn't changed.

Michael Kearns: The events of the last year, in particular coronavirus, the resulting restrictions on society and the tensions around these restrictions, and all of the recent social upheaval in the United States, clearly has made the topics of our book much more relevant. The book has focused a lot of attention on the use of algorithms for both good and bad purposes, including things like contact tracing or releasing statistics about people's movements or health data, as well as the use of machine learning, AI, and algorithms more generally for applications like surveillance.

Since our book, at a high level, is about the tensions that arise when there's a battle between social norms like equality or privacy and the use of algorithms for optimizing things like performance or error, I don't think anything in the last year has changed our thinking about the technical aspects of these problems. It's clear that society has been forced to face these problems in a very direct way because of the events of the last year, in a way that we really haven't before. In that sense, our timing was very fortunate because the things we're talking about are more relevant now than ever.

Q. How does that affect your ability to define fairness? Is that something that can ever be a fixed definition, or does it need to be adjusted as events or specific use cases dictate?

Kearns: There's not one correct definition of fairness. In every application you have to think about who the parties are that you're trying to protect, and what the harms are that you're trying to protect them from. That changes both over time and in different scenarios.

Roth: Even before the events of the last year, fairness was always a very context- and beholder- dependent notion. One society might be primarily concerned about fairness by race, and another might be primarily concerned about fairness by gender, and a different community might have other norms. The events of the last year have highlighted cases in which not only will things vary over space or communities, but also over time.

People's attitudes about relatively invasive technologies like contact tracing might be quite different now than they were a year ago. If a year ago I told you, “Suppose there was some disease that some people were catching and the most effective way of tamping it down was to do contact tracing.” Many people might have said, “That sounds really invasive to me”, but now that we've all been through one of the alternatives—being on lock down for six months—people's minds might be changed. We’ve definitely seen norms around privacy for health-related data change.

Q. Standard setting bodies have a significant challenge when it comes to auditing algorithms. Given the scope of that challenge, what needs to happen to allow those groups to do that effectively?

Roth: Although it hasn't happened yet, regulatory agencies are thinking about this, and are reaching out to people like us to help them think about doing this in the right way. I don't know of any regulatory agency that is ready yet to audit algorithms at-scale in sensible ways of the technical sort we discuss in the book. But there are regulatory agencies that have gotten the idea that they should be gearing up to do this, and those agencies have started preliminary movements in that direction.

Kearns: Many of the conversations we've had with standard setting bodies make it clear they're realizing that, collectively, they've technologically fallen behind the industries that they regulate. They don't have the right resources or personnel to do some of the more technological types of auditing. But in these conversations, it's also become clear to us that, even if you could snap your fingers and get the right people and the right resources, it will only be part of a broader framework.

Other important pieces involve becoming more precise about best practices, and also thinking carefully about what those specifications should look like. Let me give a concrete example: One of the things that we argue in our book is that there are many laws and regulations in areas like consumer finance, for instance, that try to get at fairness by restricting what kinds of inputs an algorithm can use. These laws and regulations say, “In order to make sure that your model isn't racially discriminatory, you must not use race as a variable.” But, in fact, not using race as a variable is no guarantee that you won't build a model that's discriminatory by race. In fact, it can actually exacerbate that problem. What we advocate in the book is, rather than restricting the inputs, you should specify the behavior you want as outputs. So instead of saying, “Don't use race”, say instead, “The outputs of the models shouldn't be discriminatory by race.”

Q. Differential privacy has progressed from theoretical to applied science in significant ways in the past few years. How is differential privacy being utilized? How does that help balance the trade-off between privacy and accuracy?

Roth: In the last five years or so, differential privacy has gone from an academic topic to a real technology. For example, the 2020 US Decennial Census is going to release all of its statistical products for the first time, subject to the protections of differential privacy. This is because, by law, the Census is required to protect the privacy of the people it is surveying. The ad hoc techniques used in previous decades to protect the statistics have been shown not to work.

I think that what we will see is that the statistics that the Census releases this year will be more protective of the privacy of Americans. However, in the theme of trade off, using rigorous privacy protections is not without cost. Certain kinds of analyses, such as detailed demographic studies that rely on having highly granular Census data, might now be unavailable under differential privacy. We've seen this play out in the public sphere between downstream users of the data and folks at Census who actually have to hammer out the details.

We've seen other interesting uses of differential privacy during the pandemic too. Some tech companies have utilized differential privacy when releasing statistics about personal mobility data gathered during the pandemic. What differential privacy is best at is releasing those kinds of population level statistics: It's exactly designed to prevent you from learning too much about any particular individual. If you want to know how much less people are moving around different cities because of coronavirus restrictions, these data sets let you answer that question without giving up too much privacy for individuals whose mobile devices were providing the data at the most granular level.

Q. So how does differential privacy help protect individual information?

Roth: Oftentimes the things that you will most naturally want to know about a data set are not facts about particular people, but are population level aggregates like, how many people are crowded into my supermarket at 6 a.m. when it opens. If you tell me sufficiently many aggregate statistics, I can do some math and back out particular people's data from that. The fact that aggregate statistics can be disclosive about individual people's data is an unfortunate accident that actually doesn't have too much to do with what you really wanted to learn.

At its most basic level, differential privacy does things like add little bits of noise to the statistics that you're releasing so that what you're telling me is not the exact number of people who were in my local supermarket at 6 a.m., but roughly the number of people who were in the supermarket plus or minus some small number of people. The fortunate mathematical fact is that you can add amounts of noise that are relatively small that still allow you to get good estimates, but are sufficient to wash out the contributions of particular people, making it impossible to learn too much about any particular individual. It lets you get access to these population level questions that you were curious about without incidentally or accidentally learning about particular people, which is the dangerous side.

"We are bullish about algorithms"
Michael Kearns and Aaron Roth talked to Oxford Academic about the future of AI.

Kearns: To make this slightly more concrete, say what I want to do is each day tell everybody how many people were in the supermarket a couple blocks from me at 1 p.m. If you happened to be at that supermarket at one o’clock, then your GPS data is one of the data points that goes into the count. You may consider your presence at supermarket at 1 p.m. to be the kind of private information that you don't want the whole world to know. So then let's say that, on a typical day, there might be a couple hundred people at the supermarket, but that I add a number which is an order of magnitude, plus or minus 25. The addition of that random number mathematically and provably obscures any individual’s contributions to that count. I won't be able to look at that count and try to figure out any particular person who was present. If I add a number that's between minus 25 and 25, I can't affect the overall count by 100. I'll still have an accurate count up to some resolution, but I will have provided privacy to everybody who was present at the supermarket and, actually, all the people who weren't present as well.

Q. How are topics like fairness, accountability, transparency, interpretability, and privacy showing up in computer science curriculum at Penn and elsewhere within higher education?

Kearns: When Aaron and I first started working on the technical aspects of fairness in machine learning and related topics, it was pretty sparsely populated. This was maybe six or seven years ago, and there weren't many papers on the topics. There were some older ones, more from the statistics literature, but there wasn't really a community of any size within machine learning that thought about these problems. On the research side, the opposite is now true. All of the major machine learning conferences have significant numbers of papers and workshops on these topics; they have workshops devoted to these topics. There are now standalone conferences about fairness, accountability, and explainability in machine learning that are growing every year. It's a very vibrant, active research community now. Additionally, even though it's still early, it's an important enough topic that there are now starting to be efforts to teach this even at the undergraduate level.

The last two years at Penn, for example, I have piloted a course called The Science of Data Ethics. It’s deliberately called that and not The Ethics of Data Science. What that represents is that it’s about the science of making algorithms that are more ethical by different norms, like fairness and privacy. It's not your typical engineering ethics course, which at some level is meant to teach you to be a good, responsible person in that you look at case studies where things went wrong and you talk about what you would do differently. This class is a science class. It says: Here are the standard principles of machine learning, here's how those standard principles can lead to discriminatory behavior in my predictive models, and here are alternate principles, or modifications of those principles and the algorithms that implement them, that avoid or mitigate that behavior.

Q. Is there a more multidisciplinary approach to this set of challenges?

Roth: It's definitely a multidisciplinary area. At Penn, we've been actively collaborating with interested folks in the law school and the criminology department. So far, we don't really have interdisciplinary undergraduate courses on these topics. Those courses would be good in the long run, but at the research and graduate level we've been having interdisciplinary conversations for a number of years.

In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline.
Michael Kearns

Kearns: Not just at the teaching level, but even in the research community, there's a real melting pot of viewpoints on these topics. Even though our book is focused on the scientific aspects of these issues, we do spend some time mentioning the fact that the science will only take us so far. In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline. Machine learning begins with data and ends with a model. But upstream from the data is the entire manner in which the data was collected and the conditions under which it was collected.

One of the things that's very interesting, exciting, and necessary about the dialogue around these kinds of issues is that, even when there's quite a bit to say on them scientifically, you don't want to just put your head down and look at the science. You want to talk to people who are upstream and downstream from the machine learning part of this pipeline because they bring very different perspectives, and can often point out perspectives which can help you change the way you look at things scientifically in a positive way.

Q. If I were a student exploring AI or ML and I wanted to influence this particular conversation, beyond technical skills, what kind of skills should I be developing?

Kearns: What I would very strongly advocate is: think widely, think broadly, think big. Yes, you're going to be doing technical work in particular models and frameworks, and you know you want to get results in those frameworks. But also read what people who are from very, very different fields think about these problems. Go to their conferences, don't just go to the machine learning conferences and to the sub-track on fairness and machine learning. Go to the interdisciplinary conferences and workshops that are deliberately meant to bring together scientists, legal scholars, philosophers, sociologists, and regulators. Hear their views on these problems, keep an ear out for whether they even think you're working on a problem that's relevant or even has a solution.

That's the way I have approached my career: focus on what I'm good at and what I think is interesting from a scientific standpoint, but not in a scientific vacuum. I deliberately expose myself whenever possible to what people from a completely different perspective are thinking about the same set of topics. The good news is that there's a lot of opportunity for that right now. If you work in some branch of material science, it may not be possible to wander out in the world and get diverse perspectives, but everybody has an opinion on AI and machine learning ethics these days, so there is no shortage of sources from which this hypothetical student could go out and find their own technical views challenged or broadened.

Roth: One trap that is very easy for a new PhD student, or even an established researcher, to fall into is to write the introductions to your papers motivated by some kind of fairness problem, but then find yourself solving some narrow technical problem that ultimately has little connection to the world. I am sometimes guilty of this myself, but this is an area where there really are lots of important problems to solve. It's an area where theoretical approaches, if wielded correctly, can be extremely valuable. The thing that’s valuable is to be, sort of, multilingual. It can be difficult to talk to people from other fields because those fields have different vocabularies and a different world view. However, it's important to understand the perspective of these different communities. There are interdisciplinary groups looking at fairness, accountability, and transparency, which bring people together from all sorts of backgrounds to actively work on developing, at the very least, a shared vocabulary—and hopefully a shared world view.

Q. You've become Amazon Scholars fairly recently. What inspired you to take on this role?

Roth: I've spent most of my career as a theorist, so the ways I've been primarily thinking about privacy and fairness are in the abstract. I've had fun thinking about questions like: What kinds of things are, and are not, possible in principle with differential privacy? Or what kinds of semantic fairness promises can you make to people in a way that is still consistent with trying to learn something from the data? The attraction of Amazon and AWS is that it's where the rubber meets the road. Here we are deploying real machine learning products, and the privacy and the fairness concerns are real and pressing.

My hope is that by having a foot in the practice of these problems, not just their theory, not only will I have some effect on how consequential products actually work, but I’ll learn things that will be helpful in developing new theory that is grounded in the real world.

Kearns: I've had a kind of second life in the quantitative finance industry up until I joined Amazon. While I spent time doing practical things in the world of finance, it was more just using my general knowledge in machine learning. The opportunity to come to Amazon and really think about the topics we've been discussing in a practical technological setting seemed like a great opportunity. I'm also a long-term fan and observer of the company. I’ve known people here for many years, and have had great conversations with them. So I’ve watched with great interest over the last decade plus as Amazon grew its machine learning effort from scratch and gradually grew it to have wider and wider applications. It’s now at a point where not only is machine learning used widely within the company to optimize all kinds of processes and recommendations and the like, but it’s also used by customers worldwide in the form of services like Amazon SageMaker.

I have watched this with great interest because when I was studying machine learning in graduate school back in the late 80s, trust me, it was an obscure corner of AI that people kind of raised their eyebrows at. I never would have thought we would reach the point where not only does The Wall Street Journal expect everyone to know what they mean when they write about machine learning, but that it would actually be a product sold at scale.

I've watched these developments from academia and from the world of finance.  It seemed like a great opportunity to combine my very specific current research and other interests with an inside look at one of the great technology companies. Like Aaron, my expectations, which were high, have only been exceeded in the time I've spent here.

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Along the way, we guarantee you'll get opportunities to be a disruptor, prolific innovator, and a reputed problem solver—someone who truly enables AI and robotics to significantly impact the lives of millions of consumers. Key job responsibilities Architect, design, and implement 3D perception models - including encoder-decoder networks, query-based transformers, and generative architectures- for semantic occupancy prediction and scene completion on robotic platforms. Own the end-to-end model lifecycle: develop scalable training pipelines, optimize inference latency for ARM-based edge processors, and deploy production models that meet real-time performance targets. Design and scale pseudo-ground-truth data generation pipelines - both heuristic-based and learning-based (e.g., SAM3D, shape completion) to produce curated training samples using SageMaker infrastructure. Drive multi-view perception integration by fusing multiple view camera inputs for robust 3D reconstruction in partially observed and occluded bin environments. Influence the team's technical strategy and contribute to the long-term vision and roadmap for 3D perception in fulfillment robotics. Partner with cross-functional stakeholders across engineering, science, and operations teams to define requirements, iterate on system design, and deliver end-to-end solutions from research prototype to production deployment. Maintain high standards by participating in design and code reviews, designing for fault tolerance and operational excellence, and creating mechanisms for continuous improvement. Prototype and validate concepts through simulation, synthetic data evaluation, and live robotic workcell testing using 3D metrics (mIoU, IoU) and affordance-based evaluation frameworks. Mentor applied scientists and engineers, raise the technical bar, and foster a culture of scientific rigor and rapid experimentation. A day in the life Amazon offers a full range of benefits that support you and eligible family members, including domestic partners. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!
US, CA, Palo Alto
Are you passionate about using AI to protect and elevate the shopping experience for hundreds of millions of customers? We're looking for a Sr. Applied Science Manager to lead the Sponsored Products and Brands, Search Relevance team, ensuring that every product recommendation shoppers see on our search results page is relevant, trustworthy, and genuinely useful. In this role, you'll be at the forefront of defining what a great search experience looks like by inventing entirely new ways to help customers understand why a product matches their needs. Safeguard the Customer Experience - Lead the development of predictive models that identify and mitigate irrelevant, misleading, or low-quality product recommendations across search placements - Design and scale AI-powered systems whose outputs are used to continually improve the search results - Expand the definition of search quality beyond query-ASIN relevance to encompass shopper preferences, page-level context, and overall experience coherence Define and Measure Search Quality at Scale - Own the development and ongoing measurement of customer experience metrics as reported to senior leadership - Partner with leaders across Search, Retail, and Advertising organizations to align on metric definitions and establish independent measurement standards where needed - Build scalable measurement frameworks that anticipate evolving search presentation formats and proactively adapt to them Invest in State-of-the-Art AI Infrastructure - Drive investment in AI infrastructure and systems that reduce the cost of measuring and monitoring CX metrics across all placements and marketplaces - Build increasingly precise AI models that minimize human effort for auditing, training data generation, and placement-specific customization - Make strategic build-vs-reuse decisions by staying closely connected to peer teams across the organization Invent New Product Experiences - Create novel product presentation experiences that help shoppers understand the differential value of each result — through intelligent selection of images and titles, contextual explanations, and visual indicators such as badges and tags - Partner with peer teams to share learnings and advocate for the adoption of successful innovations beyond your immediate scope Lead and Influence Across the Organization - Manage and grow a team of applied scientists, engineers, and product managers - Partner with senior leaders (Director-level and above) across multiple organizations to drive alignment on shared goals and cross-functional initiatives - Represent search quality and customer experience in executive-level reviews and reporting cadences
DE, BE, Berlin
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE As a Senior Applied Scientist, you will solve large complex real-world problems at scale, draw inspiration from the latest science and technology to empower undefined/untapped business use cases, delve into customer requirements, collaborate with tech and product teams on design, and create production-ready models that span various domains, including Machine Learning (ML), Artificial Intelligence (AI) and Generative AI, Natural Language Processing (NLP), Reinforcement Learning (RL), real-time and distributed systems. ABOUT YOU Your work will focus on inventing and extending scientific approaches, models, and algorithms driven by customer needs at the product level, framing new research problems even when the problem is ill-defined and no textbook solution exists. You will lead the design, implementation, and delivery of scientifically complex, end-to-end solutions that are deployed into production, defining system-level requirements and writing a significant portion of the critical-path code. You will develop reusable science components and services that resolve architecture deficiencies and customers’ pain points, while making technical trade-offs for long-term/short-term. You will work independently with limited guidance, and your decision-making will consistently incorporate robust, data-driven business and technical judgment. You will drive your team’s scientific agenda, author internal or external peer-reviewed publications that validate the novelty of your work, mentor and develop other scientists, and build consensus across multiple teams. You will have the opportunity to innovate, invent, and think big, and influence the experiences of millions of customers. We are looking for a results-oriented Senior Applied Scientist with deep expertise in ML, NLP, Deep Learning, GenAI, and/or large-scale distributed computation. As an Applied Scientist, you will... - Understand complex, ambiguous use cases across the business and adopt/extend/design/invent solutions/models that are scalable, efficient, and automated, where neither the problem nor the solution is well defined - Work closely with fellow scientists and software engineers (at Audible and Amazon) to build and productionize models, and deliver novel and highly impactful features - Review models of peers for the purpose of reducing and managing risk to the business, while improving customer experience - Lead the design, development, and production deployment of scientifically complex, end-to-end solutions for Content Understanding, Recommendations, and GenAI-based product features, defining system-level requirements - Drive and lead initiatives that employ the most recent advances in ML/AI/GenAI, drive your team’s scientific agenda, and author peer-reviewed publications - Mentor and grow scientists on the team and across Amazon, and push the boundary of innovation ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
IT, Turin
We're building systems that turn research into real world impact. We're advancing the intelligence behind how customers converse, connect and interact with Alexa across the globe and we're tackling complex conversational AI challenges with state of the art GenAI systems. We're looking for PhD students across multiple research domains to invent, design, and implement state of the art solutions for never before solved problems. Your work here won't just stay in a notebook, it ships to production and reaches customers worldwide. Check out the details below including the job responsibilities, team details, and basic qualifications before submitting your application. You can find more information about the Amazon Science community as well as interview preparation tips via the links below; - https://www.amazon.science/ - https://amazon.jobs/content/en/career-programs/university/science - https://amazon.jobs/content/en/how-we-hire/university-roles/applied-science Key job responsibilities As an Applied Science Intern, you will own the design and development of end-to-end systems. You'll have the opportunity to write technical white papers, create roadmaps and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists and other science interns to develop solutions and deploy them into production. You will have the opportunity to design new algorithms, models, or other technical solutions whilst experiencing Amazon's customer focused culture. The ideal intern should have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. A day in the life You'll spend your first weeks scoping your project with your mentor, then own the research and implementation end-to-end. Projects may include developing and implementing real-time AI services, conducting comprehensive analysis of GenAI algorithms and methodologies or contributing to the creation of reliable, efficient code for production systems that serve millions of users — depending on the team you're matched with. Many interns publish at top-tier conferences or see their work deployed to production before the internship ends. Interns may also be considered for a return offer at the end of their internship, subject to performance evaluation and headcount availability. Further benefits of an Amazon Science internship include; - All of our internships offer a competitive salary - Interns are paired with an experienced manager and mentor(s) - Interns get invited to different intern program or office events - Interns can build their professional and personal network with other Amazon Scientists - Interns can potentially publish work at top tier conferences About the team You'll submit a single application and we'll match you with science teams best aligned with your research interests. Applications are reviewed on a rolling basis, and your application stays active until we find a team match or confirm there are no matches available. Start dates are available throughout the year for durations of between 3–6 months. Please note, each team has different start date and duration preferences — your recruiter will confirm the preferences of the team you're matched with prior to interviewing. We offer science internships in multiple locations across the EMEA region and you can indicate your interest in all these locations by applying here (Austria, Estonia, France, Germany, Ireland, Israel, Italy, Jordan, Luxembourg, Netherlands, Poland, Romania, South Africa, Spain, Sweden, UAE, and UK). Please note we do not offer remote internships.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the extreme. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities The science challenges include: - Heterogeneous customer responses. The same customer responds differently to ads depending on what they’re watching, how engaged they are, and their broader streaming context. We need to understand and predict this variation to make better advertising decisions in real time. - Signal sparsity in streaming. Unlike search or retail advertising, streaming offers no clicks, no conversions, and limited direct feedback. We must develop creative approaches to infer customer preferences, intent, and tolerance from indirect behavioral signals. - Personalization at scale. A one-size-fits-all ad experience leaves value on the table for both customers and the business. We build systems that adapt ad load, placement, and content to individual viewers across 100M+ customers and 100k+ titles. - Small effects, large variance. Ad interventions typically produce 0.1-2% shifts in engagement, effects easily overwhelmed by natural behavioral variance. Measuring, attributing, and optimizing these small signals requires rigorous experimental design and causal methodologies. - Competing objectives. Revenue, customer engagement, long-term retention, and advertiser value are in tension. We develop principled frameworks to navigate these tradeoffs and optimize for sustainable outcomes rather than any single metric. A day in the life - Lead the research and development of ML models that personalize advertising decisions for 100M+ customers across 100k+ titles, with production deployment in mind - Develop deep learning architectures (multi-task learning, embedding-based representations) for customer behavior prediction at scale - Design and analyze large-scale A/B experiments, applying causal inference techniques to measure and optimize the impact of ad strategies on customer engagement and monetization - Partner with engineering to ensure models meet production latency and scalability requirements - Collaborate with product managers to frame business problems as tractable ML problems and translate findings into product decisions - Shape the team’s scientific roadmap, identifying high-impact research directions About the team Prime Video Ads is pioneering the use of Generative AI, Deep Learning and Causal ML to empower the next generation of Ads experience in Prime Video. Our vision is to build the world’s most valuable and differentiated ad-supported streaming platform: one where every ad is relevant to the viewer, and every dollar spent by an advertiser delivers measurable results. We are seeking lead applied scientists who have demonstrated experience in advancing state of the art ML algorithms, particularly in Personalization, Relevance, Casual Inference and Gen-AI areas. Your role will be to deliver these innovations as production-ready systems at Amazon scale.