Michael Kearns and Aaron Roth seated at a table in front of a large chalk board.
Michael Kearns, left, and Aaron Roth, right, are the co-authors ofThe Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns and Roth are leading researchers in machine learning, University of Pennsylvania computer science professors, and Amazon Scholars.
University of Pennsylvania

Amazon Scholars Michael Kearns and Aaron Roth discuss the ethics of machine learning

Two of the world’s leading experts on algorithmic bias look back at the events of the past year and reflect on what we’ve learned, what we’re still grappling with, and how far we have to go.

In November of 2019, University of Pennsylvania computer science professors Michael Kearns and Aaron Roth released The Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns is the founding director of the Warren Center for Network and Data Sciences, and the faculty founder and former director of Penn Engineering’s Networked and Social Systems Engineering program. Roth is the co-director of Penn’s program in Networked and Social Systems Engineering and co-authored The Algorithmic Foundations of Differential Privacy with Cynthia Dwork. Kearns and Roth are leading researchers in machine learning, focusing on both the design and real-world application of algorithms.

Their book’s central thesis, which involves “the science of designing algorithms that embed social norms such as fairness and privacy into their code,” was already pertinent when the book was released. Fast forward one year, and the book’s themes have taken on even greater significance.

Amazon Science sat down with Kearns and Roth, both of whom recently became Amazon Scholars, to find out whether the events of the past year have influenced their outlook. We talked about what it means to define and pursue fairness, how differential privacy is being applied in the real world and what it can achieve, the challenges faced by regulators, what advice the two University of Pennsylvania professors would give to students studying artificial intelligence and machine learning, and much more.

Q. How has the narrative around designing socially aware algorithms evolved in the past year, and have the events of the past year altered your outlooks in any way?

Aaron Roth: The main thesis of our book, which is that in any particular problem you have to start by thinking carefully about what you want in terms of fairness or privacy or some other social desideratum, and then how you relatively value things like that compared to other things you might care about, such as accuracy—that fundamental thesis hasn't really changed.

Now with the coronavirus pandemic, what we have seen are application areas where how you want to manage the trade-off between accuracy and privacy, for example, is more extreme than we usually see. So, for example, in the midst of an outbreak, contact tracing might be really important, even though you can't really do contact tracing while protecting individual privacy. Because of the urgency of the situation, you might decide to trade off privacy for accuracy. But because the message of our book really is about thinking things through on a case-by-case basis, the thesis itself hasn't changed.

Michael Kearns: The events of the last year, in particular coronavirus, the resulting restrictions on society and the tensions around these restrictions, and all of the recent social upheaval in the United States, clearly has made the topics of our book much more relevant. The book has focused a lot of attention on the use of algorithms for both good and bad purposes, including things like contact tracing or releasing statistics about people's movements or health data, as well as the use of machine learning, AI, and algorithms more generally for applications like surveillance.

Since our book, at a high level, is about the tensions that arise when there's a battle between social norms like equality or privacy and the use of algorithms for optimizing things like performance or error, I don't think anything in the last year has changed our thinking about the technical aspects of these problems. It's clear that society has been forced to face these problems in a very direct way because of the events of the last year, in a way that we really haven't before. In that sense, our timing was very fortunate because the things we're talking about are more relevant now than ever.

Q. How does that affect your ability to define fairness? Is that something that can ever be a fixed definition, or does it need to be adjusted as events or specific use cases dictate?

Kearns: There's not one correct definition of fairness. In every application you have to think about who the parties are that you're trying to protect, and what the harms are that you're trying to protect them from. That changes both over time and in different scenarios.

Roth: Even before the events of the last year, fairness was always a very context- and beholder- dependent notion. One society might be primarily concerned about fairness by race, and another might be primarily concerned about fairness by gender, and a different community might have other norms. The events of the last year have highlighted cases in which not only will things vary over space or communities, but also over time.

People's attitudes about relatively invasive technologies like contact tracing might be quite different now than they were a year ago. If a year ago I told you, “Suppose there was some disease that some people were catching and the most effective way of tamping it down was to do contact tracing.” Many people might have said, “That sounds really invasive to me”, but now that we've all been through one of the alternatives—being on lock down for six months—people's minds might be changed. We’ve definitely seen norms around privacy for health-related data change.

Q. Standard setting bodies have a significant challenge when it comes to auditing algorithms. Given the scope of that challenge, what needs to happen to allow those groups to do that effectively?

Roth: Although it hasn't happened yet, regulatory agencies are thinking about this, and are reaching out to people like us to help them think about doing this in the right way. I don't know of any regulatory agency that is ready yet to audit algorithms at-scale in sensible ways of the technical sort we discuss in the book. But there are regulatory agencies that have gotten the idea that they should be gearing up to do this, and those agencies have started preliminary movements in that direction.

Kearns: Many of the conversations we've had with standard setting bodies make it clear they're realizing that, collectively, they've technologically fallen behind the industries that they regulate. They don't have the right resources or personnel to do some of the more technological types of auditing. But in these conversations, it's also become clear to us that, even if you could snap your fingers and get the right people and the right resources, it will only be part of a broader framework.

Other important pieces involve becoming more precise about best practices, and also thinking carefully about what those specifications should look like. Let me give a concrete example: One of the things that we argue in our book is that there are many laws and regulations in areas like consumer finance, for instance, that try to get at fairness by restricting what kinds of inputs an algorithm can use. These laws and regulations say, “In order to make sure that your model isn't racially discriminatory, you must not use race as a variable.” But, in fact, not using race as a variable is no guarantee that you won't build a model that's discriminatory by race. In fact, it can actually exacerbate that problem. What we advocate in the book is, rather than restricting the inputs, you should specify the behavior you want as outputs. So instead of saying, “Don't use race”, say instead, “The outputs of the models shouldn't be discriminatory by race.”

Q. Differential privacy has progressed from theoretical to applied science in significant ways in the past few years. How is differential privacy being utilized? How does that help balance the trade-off between privacy and accuracy?

Roth: In the last five years or so, differential privacy has gone from an academic topic to a real technology. For example, the 2020 US Decennial Census is going to release all of its statistical products for the first time, subject to the protections of differential privacy. This is because, by law, the Census is required to protect the privacy of the people it is surveying. The ad hoc techniques used in previous decades to protect the statistics have been shown not to work.

I think that what we will see is that the statistics that the Census releases this year will be more protective of the privacy of Americans. However, in the theme of trade off, using rigorous privacy protections is not without cost. Certain kinds of analyses, such as detailed demographic studies that rely on having highly granular Census data, might now be unavailable under differential privacy. We've seen this play out in the public sphere between downstream users of the data and folks at Census who actually have to hammer out the details.

We've seen other interesting uses of differential privacy during the pandemic too. Some tech companies have utilized differential privacy when releasing statistics about personal mobility data gathered during the pandemic. What differential privacy is best at is releasing those kinds of population level statistics: It's exactly designed to prevent you from learning too much about any particular individual. If you want to know how much less people are moving around different cities because of coronavirus restrictions, these data sets let you answer that question without giving up too much privacy for individuals whose mobile devices were providing the data at the most granular level.

Q. So how does differential privacy help protect individual information?

Roth: Oftentimes the things that you will most naturally want to know about a data set are not facts about particular people, but are population level aggregates like, how many people are crowded into my supermarket at 6 a.m. when it opens. If you tell me sufficiently many aggregate statistics, I can do some math and back out particular people's data from that. The fact that aggregate statistics can be disclosive about individual people's data is an unfortunate accident that actually doesn't have too much to do with what you really wanted to learn.

At its most basic level, differential privacy does things like add little bits of noise to the statistics that you're releasing so that what you're telling me is not the exact number of people who were in my local supermarket at 6 a.m., but roughly the number of people who were in the supermarket plus or minus some small number of people. The fortunate mathematical fact is that you can add amounts of noise that are relatively small that still allow you to get good estimates, but are sufficient to wash out the contributions of particular people, making it impossible to learn too much about any particular individual. It lets you get access to these population level questions that you were curious about without incidentally or accidentally learning about particular people, which is the dangerous side.

"We are bullish about algorithms"
Michael Kearns and Aaron Roth talked to Oxford Academic about the future of AI.

Kearns: To make this slightly more concrete, say what I want to do is each day tell everybody how many people were in the supermarket a couple blocks from me at 1 p.m. If you happened to be at that supermarket at one o’clock, then your GPS data is one of the data points that goes into the count. You may consider your presence at supermarket at 1 p.m. to be the kind of private information that you don't want the whole world to know. So then let's say that, on a typical day, there might be a couple hundred people at the supermarket, but that I add a number which is an order of magnitude, plus or minus 25. The addition of that random number mathematically and provably obscures any individual’s contributions to that count. I won't be able to look at that count and try to figure out any particular person who was present. If I add a number that's between minus 25 and 25, I can't affect the overall count by 100. I'll still have an accurate count up to some resolution, but I will have provided privacy to everybody who was present at the supermarket and, actually, all the people who weren't present as well.

Q. How are topics like fairness, accountability, transparency, interpretability, and privacy showing up in computer science curriculum at Penn and elsewhere within higher education?

Kearns: When Aaron and I first started working on the technical aspects of fairness in machine learning and related topics, it was pretty sparsely populated. This was maybe six or seven years ago, and there weren't many papers on the topics. There were some older ones, more from the statistics literature, but there wasn't really a community of any size within machine learning that thought about these problems. On the research side, the opposite is now true. All of the major machine learning conferences have significant numbers of papers and workshops on these topics; they have workshops devoted to these topics. There are now standalone conferences about fairness, accountability, and explainability in machine learning that are growing every year. It's a very vibrant, active research community now. Additionally, even though it's still early, it's an important enough topic that there are now starting to be efforts to teach this even at the undergraduate level.

The last two years at Penn, for example, I have piloted a course called The Science of Data Ethics. It’s deliberately called that and not The Ethics of Data Science. What that represents is that it’s about the science of making algorithms that are more ethical by different norms, like fairness and privacy. It's not your typical engineering ethics course, which at some level is meant to teach you to be a good, responsible person in that you look at case studies where things went wrong and you talk about what you would do differently. This class is a science class. It says: Here are the standard principles of machine learning, here's how those standard principles can lead to discriminatory behavior in my predictive models, and here are alternate principles, or modifications of those principles and the algorithms that implement them, that avoid or mitigate that behavior.

Q. Is there a more multidisciplinary approach to this set of challenges?

Roth: It's definitely a multidisciplinary area. At Penn, we've been actively collaborating with interested folks in the law school and the criminology department. So far, we don't really have interdisciplinary undergraduate courses on these topics. Those courses would be good in the long run, but at the research and graduate level we've been having interdisciplinary conversations for a number of years.

In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline.
Michael Kearns

Kearns: Not just at the teaching level, but even in the research community, there's a real melting pot of viewpoints on these topics. Even though our book is focused on the scientific aspects of these issues, we do spend some time mentioning the fact that the science will only take us so far. In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline. Machine learning begins with data and ends with a model. But upstream from the data is the entire manner in which the data was collected and the conditions under which it was collected.

One of the things that's very interesting, exciting, and necessary about the dialogue around these kinds of issues is that, even when there's quite a bit to say on them scientifically, you don't want to just put your head down and look at the science. You want to talk to people who are upstream and downstream from the machine learning part of this pipeline because they bring very different perspectives, and can often point out perspectives which can help you change the way you look at things scientifically in a positive way.

Q. If I were a student exploring AI or ML and I wanted to influence this particular conversation, beyond technical skills, what kind of skills should I be developing?

Kearns: What I would very strongly advocate is: think widely, think broadly, think big. Yes, you're going to be doing technical work in particular models and frameworks, and you know you want to get results in those frameworks. But also read what people who are from very, very different fields think about these problems. Go to their conferences, don't just go to the machine learning conferences and to the sub-track on fairness and machine learning. Go to the interdisciplinary conferences and workshops that are deliberately meant to bring together scientists, legal scholars, philosophers, sociologists, and regulators. Hear their views on these problems, keep an ear out for whether they even think you're working on a problem that's relevant or even has a solution.

That's the way I have approached my career: focus on what I'm good at and what I think is interesting from a scientific standpoint, but not in a scientific vacuum. I deliberately expose myself whenever possible to what people from a completely different perspective are thinking about the same set of topics. The good news is that there's a lot of opportunity for that right now. If you work in some branch of material science, it may not be possible to wander out in the world and get diverse perspectives, but everybody has an opinion on AI and machine learning ethics these days, so there is no shortage of sources from which this hypothetical student could go out and find their own technical views challenged or broadened.

Roth: One trap that is very easy for a new PhD student, or even an established researcher, to fall into is to write the introductions to your papers motivated by some kind of fairness problem, but then find yourself solving some narrow technical problem that ultimately has little connection to the world. I am sometimes guilty of this myself, but this is an area where there really are lots of important problems to solve. It's an area where theoretical approaches, if wielded correctly, can be extremely valuable. The thing that’s valuable is to be, sort of, multilingual. It can be difficult to talk to people from other fields because those fields have different vocabularies and a different world view. However, it's important to understand the perspective of these different communities. There are interdisciplinary groups looking at fairness, accountability, and transparency, which bring people together from all sorts of backgrounds to actively work on developing, at the very least, a shared vocabulary—and hopefully a shared world view.

Q. You've become Amazon Scholars fairly recently. What inspired you to take on this role?

Roth: I've spent most of my career as a theorist, so the ways I've been primarily thinking about privacy and fairness are in the abstract. I've had fun thinking about questions like: What kinds of things are, and are not, possible in principle with differential privacy? Or what kinds of semantic fairness promises can you make to people in a way that is still consistent with trying to learn something from the data? The attraction of Amazon and AWS is that it's where the rubber meets the road. Here we are deploying real machine learning products, and the privacy and the fairness concerns are real and pressing.

My hope is that by having a foot in the practice of these problems, not just their theory, not only will I have some effect on how consequential products actually work, but I’ll learn things that will be helpful in developing new theory that is grounded in the real world.

Kearns: I've had a kind of second life in the quantitative finance industry up until I joined Amazon. While I spent time doing practical things in the world of finance, it was more just using my general knowledge in machine learning. The opportunity to come to Amazon and really think about the topics we've been discussing in a practical technological setting seemed like a great opportunity. I'm also a long-term fan and observer of the company. I’ve known people here for many years, and have had great conversations with them. So I’ve watched with great interest over the last decade plus as Amazon grew its machine learning effort from scratch and gradually grew it to have wider and wider applications. It’s now at a point where not only is machine learning used widely within the company to optimize all kinds of processes and recommendations and the like, but it’s also used by customers worldwide in the form of services like Amazon SageMaker.

I have watched this with great interest because when I was studying machine learning in graduate school back in the late 80s, trust me, it was an obscure corner of AI that people kind of raised their eyebrows at. I never would have thought we would reach the point where not only does The Wall Street Journal expect everyone to know what they mean when they write about machine learning, but that it would actually be a product sold at scale.

I've watched these developments from academia and from the world of finance.  It seemed like a great opportunity to combine my very specific current research and other interests with an inside look at one of the great technology companies. Like Aaron, my expectations, which were high, have only been exceeded in the time I've spent here.

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The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
US, WA, Bellevue
The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
GB, London
We are looking for an Economist to work on exciting and challenging business problems related to Amazon Retail’s worldwide product assortment. You will build innovative solutions based on econometrics, machine learning, and experimentation. You will be part of a interdisciplinary team of economists, product managers, engineers, and scientists, and your work will influence finance and business decisions affecting Amazon’s vast product assortment globally. If you have an entrepreneurial spirit, you know how to deliver results fast, and you have a deeply quantitative, highly innovative approach to solving problems, and long for the opportunity to build pioneering solutions to challenging problems, we want to talk to you. Key job responsibilities * Work on a challenging problem that has the potential to significantly impact Amazon’s business position * Develop econometric models and experiments to measure the customer and financial impact of Amazon’s product assortment * Collaborate with other scientists at Amazon to deliver measurable progress and change * Influence business leaders based on empirical findings
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist Intern to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), reading, healthcare, and grocery offerings. Prime Science creates insights that power these decisions. As an economist intern in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software/data engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the research frontier of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep training in one area of econometrics. For example, many applications on the team motivate the use of structural econometrics and machine-learning. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.