Michael Kearns and Aaron Roth seated at a table in front of a large chalk board.
Michael Kearns, left, and Aaron Roth, right, are the co-authors ofThe Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns and Roth are leading researchers in machine learning, University of Pennsylvania computer science professors, and Amazon Scholars.
University of Pennsylvania

Amazon Scholars Michael Kearns and Aaron Roth discuss the ethics of machine learning

Two of the world’s leading experts on algorithmic bias look back at the events of the past year and reflect on what we’ve learned, what we’re still grappling with, and how far we have to go.

In November of 2019, University of Pennsylvania computer science professors Michael Kearns and Aaron Roth released The Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns is the founding director of the Warren Center for Network and Data Sciences, and the faculty founder and former director of Penn Engineering’s Networked and Social Systems Engineering program. Roth is the co-director of Penn’s program in Networked and Social Systems Engineering and co-authored The Algorithmic Foundations of Differential Privacy with Cynthia Dwork. Kearns and Roth are leading researchers in machine learning, focusing on both the design and real-world application of algorithms.

Their book’s central thesis, which involves “the science of designing algorithms that embed social norms such as fairness and privacy into their code,” was already pertinent when the book was released. Fast forward one year, and the book’s themes have taken on even greater significance.

Amazon Science sat down with Kearns and Roth, both of whom recently became Amazon Scholars, to find out whether the events of the past year have influenced their outlook. We talked about what it means to define and pursue fairness, how differential privacy is being applied in the real world and what it can achieve, the challenges faced by regulators, what advice the two University of Pennsylvania professors would give to students studying artificial intelligence and machine learning, and much more.

Q. How has the narrative around designing socially aware algorithms evolved in the past year, and have the events of the past year altered your outlooks in any way?

Aaron Roth: The main thesis of our book, which is that in any particular problem you have to start by thinking carefully about what you want in terms of fairness or privacy or some other social desideratum, and then how you relatively value things like that compared to other things you might care about, such as accuracy—that fundamental thesis hasn't really changed.

Now with the coronavirus pandemic, what we have seen are application areas where how you want to manage the trade-off between accuracy and privacy, for example, is more extreme than we usually see. So, for example, in the midst of an outbreak, contact tracing might be really important, even though you can't really do contact tracing while protecting individual privacy. Because of the urgency of the situation, you might decide to trade off privacy for accuracy. But because the message of our book really is about thinking things through on a case-by-case basis, the thesis itself hasn't changed.

Michael Kearns: The events of the last year, in particular coronavirus, the resulting restrictions on society and the tensions around these restrictions, and all of the recent social upheaval in the United States, clearly has made the topics of our book much more relevant. The book has focused a lot of attention on the use of algorithms for both good and bad purposes, including things like contact tracing or releasing statistics about people's movements or health data, as well as the use of machine learning, AI, and algorithms more generally for applications like surveillance.

Since our book, at a high level, is about the tensions that arise when there's a battle between social norms like equality or privacy and the use of algorithms for optimizing things like performance or error, I don't think anything in the last year has changed our thinking about the technical aspects of these problems. It's clear that society has been forced to face these problems in a very direct way because of the events of the last year, in a way that we really haven't before. In that sense, our timing was very fortunate because the things we're talking about are more relevant now than ever.

Q. How does that affect your ability to define fairness? Is that something that can ever be a fixed definition, or does it need to be adjusted as events or specific use cases dictate?

Kearns: There's not one correct definition of fairness. In every application you have to think about who the parties are that you're trying to protect, and what the harms are that you're trying to protect them from. That changes both over time and in different scenarios.

Roth: Even before the events of the last year, fairness was always a very context- and beholder- dependent notion. One society might be primarily concerned about fairness by race, and another might be primarily concerned about fairness by gender, and a different community might have other norms. The events of the last year have highlighted cases in which not only will things vary over space or communities, but also over time.

People's attitudes about relatively invasive technologies like contact tracing might be quite different now than they were a year ago. If a year ago I told you, “Suppose there was some disease that some people were catching and the most effective way of tamping it down was to do contact tracing.” Many people might have said, “That sounds really invasive to me”, but now that we've all been through one of the alternatives—being on lock down for six months—people's minds might be changed. We’ve definitely seen norms around privacy for health-related data change.

Q. Standard setting bodies have a significant challenge when it comes to auditing algorithms. Given the scope of that challenge, what needs to happen to allow those groups to do that effectively?

Roth: Although it hasn't happened yet, regulatory agencies are thinking about this, and are reaching out to people like us to help them think about doing this in the right way. I don't know of any regulatory agency that is ready yet to audit algorithms at-scale in sensible ways of the technical sort we discuss in the book. But there are regulatory agencies that have gotten the idea that they should be gearing up to do this, and those agencies have started preliminary movements in that direction.

Kearns: Many of the conversations we've had with standard setting bodies make it clear they're realizing that, collectively, they've technologically fallen behind the industries that they regulate. They don't have the right resources or personnel to do some of the more technological types of auditing. But in these conversations, it's also become clear to us that, even if you could snap your fingers and get the right people and the right resources, it will only be part of a broader framework.

Other important pieces involve becoming more precise about best practices, and also thinking carefully about what those specifications should look like. Let me give a concrete example: One of the things that we argue in our book is that there are many laws and regulations in areas like consumer finance, for instance, that try to get at fairness by restricting what kinds of inputs an algorithm can use. These laws and regulations say, “In order to make sure that your model isn't racially discriminatory, you must not use race as a variable.” But, in fact, not using race as a variable is no guarantee that you won't build a model that's discriminatory by race. In fact, it can actually exacerbate that problem. What we advocate in the book is, rather than restricting the inputs, you should specify the behavior you want as outputs. So instead of saying, “Don't use race”, say instead, “The outputs of the models shouldn't be discriminatory by race.”

Q. Differential privacy has progressed from theoretical to applied science in significant ways in the past few years. How is differential privacy being utilized? How does that help balance the trade-off between privacy and accuracy?

Roth: In the last five years or so, differential privacy has gone from an academic topic to a real technology. For example, the 2020 US Decennial Census is going to release all of its statistical products for the first time, subject to the protections of differential privacy. This is because, by law, the Census is required to protect the privacy of the people it is surveying. The ad hoc techniques used in previous decades to protect the statistics have been shown not to work.

I think that what we will see is that the statistics that the Census releases this year will be more protective of the privacy of Americans. However, in the theme of trade off, using rigorous privacy protections is not without cost. Certain kinds of analyses, such as detailed demographic studies that rely on having highly granular Census data, might now be unavailable under differential privacy. We've seen this play out in the public sphere between downstream users of the data and folks at Census who actually have to hammer out the details.

We've seen other interesting uses of differential privacy during the pandemic too. Some tech companies have utilized differential privacy when releasing statistics about personal mobility data gathered during the pandemic. What differential privacy is best at is releasing those kinds of population level statistics: It's exactly designed to prevent you from learning too much about any particular individual. If you want to know how much less people are moving around different cities because of coronavirus restrictions, these data sets let you answer that question without giving up too much privacy for individuals whose mobile devices were providing the data at the most granular level.

Q. So how does differential privacy help protect individual information?

Roth: Oftentimes the things that you will most naturally want to know about a data set are not facts about particular people, but are population level aggregates like, how many people are crowded into my supermarket at 6 a.m. when it opens. If you tell me sufficiently many aggregate statistics, I can do some math and back out particular people's data from that. The fact that aggregate statistics can be disclosive about individual people's data is an unfortunate accident that actually doesn't have too much to do with what you really wanted to learn.

At its most basic level, differential privacy does things like add little bits of noise to the statistics that you're releasing so that what you're telling me is not the exact number of people who were in my local supermarket at 6 a.m., but roughly the number of people who were in the supermarket plus or minus some small number of people. The fortunate mathematical fact is that you can add amounts of noise that are relatively small that still allow you to get good estimates, but are sufficient to wash out the contributions of particular people, making it impossible to learn too much about any particular individual. It lets you get access to these population level questions that you were curious about without incidentally or accidentally learning about particular people, which is the dangerous side.

"We are bullish about algorithms"
Michael Kearns and Aaron Roth talked to Oxford Academic about the future of AI.

Kearns: To make this slightly more concrete, say what I want to do is each day tell everybody how many people were in the supermarket a couple blocks from me at 1 p.m. If you happened to be at that supermarket at one o’clock, then your GPS data is one of the data points that goes into the count. You may consider your presence at supermarket at 1 p.m. to be the kind of private information that you don't want the whole world to know. So then let's say that, on a typical day, there might be a couple hundred people at the supermarket, but that I add a number which is an order of magnitude, plus or minus 25. The addition of that random number mathematically and provably obscures any individual’s contributions to that count. I won't be able to look at that count and try to figure out any particular person who was present. If I add a number that's between minus 25 and 25, I can't affect the overall count by 100. I'll still have an accurate count up to some resolution, but I will have provided privacy to everybody who was present at the supermarket and, actually, all the people who weren't present as well.

Q. How are topics like fairness, accountability, transparency, interpretability, and privacy showing up in computer science curriculum at Penn and elsewhere within higher education?

Kearns: When Aaron and I first started working on the technical aspects of fairness in machine learning and related topics, it was pretty sparsely populated. This was maybe six or seven years ago, and there weren't many papers on the topics. There were some older ones, more from the statistics literature, but there wasn't really a community of any size within machine learning that thought about these problems. On the research side, the opposite is now true. All of the major machine learning conferences have significant numbers of papers and workshops on these topics; they have workshops devoted to these topics. There are now standalone conferences about fairness, accountability, and explainability in machine learning that are growing every year. It's a very vibrant, active research community now. Additionally, even though it's still early, it's an important enough topic that there are now starting to be efforts to teach this even at the undergraduate level.

The last two years at Penn, for example, I have piloted a course called The Science of Data Ethics. It’s deliberately called that and not The Ethics of Data Science. What that represents is that it’s about the science of making algorithms that are more ethical by different norms, like fairness and privacy. It's not your typical engineering ethics course, which at some level is meant to teach you to be a good, responsible person in that you look at case studies where things went wrong and you talk about what you would do differently. This class is a science class. It says: Here are the standard principles of machine learning, here's how those standard principles can lead to discriminatory behavior in my predictive models, and here are alternate principles, or modifications of those principles and the algorithms that implement them, that avoid or mitigate that behavior.

Q. Is there a more multidisciplinary approach to this set of challenges?

Roth: It's definitely a multidisciplinary area. At Penn, we've been actively collaborating with interested folks in the law school and the criminology department. So far, we don't really have interdisciplinary undergraduate courses on these topics. Those courses would be good in the long run, but at the research and graduate level we've been having interdisciplinary conversations for a number of years.

In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline.
Michael Kearns

Kearns: Not just at the teaching level, but even in the research community, there's a real melting pot of viewpoints on these topics. Even though our book is focused on the scientific aspects of these issues, we do spend some time mentioning the fact that the science will only take us so far. In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline. Machine learning begins with data and ends with a model. But upstream from the data is the entire manner in which the data was collected and the conditions under which it was collected.

One of the things that's very interesting, exciting, and necessary about the dialogue around these kinds of issues is that, even when there's quite a bit to say on them scientifically, you don't want to just put your head down and look at the science. You want to talk to people who are upstream and downstream from the machine learning part of this pipeline because they bring very different perspectives, and can often point out perspectives which can help you change the way you look at things scientifically in a positive way.

Q. If I were a student exploring AI or ML and I wanted to influence this particular conversation, beyond technical skills, what kind of skills should I be developing?

Kearns: What I would very strongly advocate is: think widely, think broadly, think big. Yes, you're going to be doing technical work in particular models and frameworks, and you know you want to get results in those frameworks. But also read what people who are from very, very different fields think about these problems. Go to their conferences, don't just go to the machine learning conferences and to the sub-track on fairness and machine learning. Go to the interdisciplinary conferences and workshops that are deliberately meant to bring together scientists, legal scholars, philosophers, sociologists, and regulators. Hear their views on these problems, keep an ear out for whether they even think you're working on a problem that's relevant or even has a solution.

That's the way I have approached my career: focus on what I'm good at and what I think is interesting from a scientific standpoint, but not in a scientific vacuum. I deliberately expose myself whenever possible to what people from a completely different perspective are thinking about the same set of topics. The good news is that there's a lot of opportunity for that right now. If you work in some branch of material science, it may not be possible to wander out in the world and get diverse perspectives, but everybody has an opinion on AI and machine learning ethics these days, so there is no shortage of sources from which this hypothetical student could go out and find their own technical views challenged or broadened.

Roth: One trap that is very easy for a new PhD student, or even an established researcher, to fall into is to write the introductions to your papers motivated by some kind of fairness problem, but then find yourself solving some narrow technical problem that ultimately has little connection to the world. I am sometimes guilty of this myself, but this is an area where there really are lots of important problems to solve. It's an area where theoretical approaches, if wielded correctly, can be extremely valuable. The thing that’s valuable is to be, sort of, multilingual. It can be difficult to talk to people from other fields because those fields have different vocabularies and a different world view. However, it's important to understand the perspective of these different communities. There are interdisciplinary groups looking at fairness, accountability, and transparency, which bring people together from all sorts of backgrounds to actively work on developing, at the very least, a shared vocabulary—and hopefully a shared world view.

Q. You've become Amazon Scholars fairly recently. What inspired you to take on this role?

Roth: I've spent most of my career as a theorist, so the ways I've been primarily thinking about privacy and fairness are in the abstract. I've had fun thinking about questions like: What kinds of things are, and are not, possible in principle with differential privacy? Or what kinds of semantic fairness promises can you make to people in a way that is still consistent with trying to learn something from the data? The attraction of Amazon and AWS is that it's where the rubber meets the road. Here we are deploying real machine learning products, and the privacy and the fairness concerns are real and pressing.

My hope is that by having a foot in the practice of these problems, not just their theory, not only will I have some effect on how consequential products actually work, but I’ll learn things that will be helpful in developing new theory that is grounded in the real world.

Kearns: I've had a kind of second life in the quantitative finance industry up until I joined Amazon. While I spent time doing practical things in the world of finance, it was more just using my general knowledge in machine learning. The opportunity to come to Amazon and really think about the topics we've been discussing in a practical technological setting seemed like a great opportunity. I'm also a long-term fan and observer of the company. I’ve known people here for many years, and have had great conversations with them. So I’ve watched with great interest over the last decade plus as Amazon grew its machine learning effort from scratch and gradually grew it to have wider and wider applications. It’s now at a point where not only is machine learning used widely within the company to optimize all kinds of processes and recommendations and the like, but it’s also used by customers worldwide in the form of services like Amazon SageMaker.

I have watched this with great interest because when I was studying machine learning in graduate school back in the late 80s, trust me, it was an obscure corner of AI that people kind of raised their eyebrows at. I never would have thought we would reach the point where not only does The Wall Street Journal expect everyone to know what they mean when they write about machine learning, but that it would actually be a product sold at scale.

I've watched these developments from academia and from the world of finance.  It seemed like a great opportunity to combine my very specific current research and other interests with an inside look at one of the great technology companies. Like Aaron, my expectations, which were high, have only been exceeded in the time I've spent here.

Research areas

Related content

US, CA, San Francisco
Amazon has launched a new research lab in San Francisco to develop foundational capabilities for useful AI agents. We’re enabling practical AI to make our customers more productive, empowered, and fulfilled. Our work leverages large vision language models (VLMs) with reinforcement learning (RL) and world modeling to solve perception, reasoning, and planning to build useful enterprise agents. Our lab is a small, talent-dense team with the resources and scale of Amazon. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We’re entering an exciting new era where agents can redefine what AI makes possible. Key job responsibilities You will contribute directly to AI agent development in an applied research role to improve the multi-model perception and visual-reasoning abilities of our agent. Daily responsibilities including model training, dataset design, and pre- and post-training optimization. You will be hired as a Member of Technical Staff.
US, MA, N.reading
Amazon Industrial Robotics is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities Design and deploy end-to-end teleoperation pipelines integrating VR/AR headsets and haptics interfaces with robotic hardware Implement force-feedback and tactile sensing algorithms to provide operators with a "sense of touch," improving performance in contact-rich manipulation tasks Collaborate with ML teams to ensure teleoperation interfaces capture high-fidelity state-action pairs, including proprioception, visual, and force/torque data for model training Develop custom networking and streaming protocols to minimize operator-to-robot latency. Conduct user studies to evaluate ergonomics, cognitive load, and "telepresence" effectiveness to iterate on UI/UX designs.
US, TX, Austin
Amazon Security is looking for a talented and driven Applied Scientist II to spearhead Generative AI acceleration within the Secure Third Party Tools (S3T) organization. The S3T team has bold ambitions to re-imagine security products that serve Amazon's pace of innovation at our global scale. This role will focus on leveraging large language models and agentic AI to transform third-party security risk management, automate complex vendor assessments, streamline controllership processes, and dramatically reduce assessment cycle times. You will drive builder efficiency and deliver bar-raising security engagements across Amazon. Key job responsibilities Lead the research, design, and development of GenAI-powered solutions to enhance the security and governance of third-party tools across Amazon Develop and fine-tune large language models (LLMs) and other ML models tailored to security use cases, including risk detection, anomaly identification, and automated compliance Collaborate with cross-functional teams — including Security Engineers, Software Development Engineers, and Product Managers — to translate scientific innovations into scalable, production-ready systems Define and drive the GenAI roadmap for the S3T organization, influencing strategy and prioritization Conduct rigorous experimentation, evaluate model performance, and iterate rapidly to deliver measurable impact Stay current with the latest advancements in GenAI and applied ML research, and bring relevant innovations into Amazon's security ecosystem Mentor junior scientists and contribute to a culture of scientific excellence within the team About the team Security is central to maintaining customer trust and delivering delightful customer experiences. At Amazon, our Security organization is designed to drive bar-raising security engagements. Our vision is that Builders raise the Amazon security bar when they use our recommended tools and processes, with no overhead to their business. Diverse Experiences Amazon Security values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why Amazon Security? At Amazon, security is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for security across all of Amazon’s products and services. We offer talented security professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Security, it’s in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
GB, London
We are looking for a passionate, talented, and inventive Data Scientist with a strong machine learning and analytics background to help build industry-leading language technology powering Rufus, our AI-driven search and shopping assistant, helping customers with their shopping tasks at every step of their shopping journey. This innovative role focuses on developing and optimizing large language model (LLM)-powered conversational experiences. The core emphasis is to get the best performance out of state-of-the-art LLMs via careful and methodical instruction design, contextual grounding, informed choices of MCP tools and agent/multi-agent systems, evaluation frameworks, and experimentation to systematically improve LLM quality, robustness, and customer impact. The work combines scientific rigor with product intuition to systematically raise the bar for conversational AI performance at Amazon scale. Our mission in conversational shopping is to make it easy for customers to find and discover the best products to meet their needs by helping with their product research, providing comparisons and recommendations, answering product questions, enabling shopping directly from images or videos, providing visual inspiration, and more. We do this by leveraging advanced analytics, Natural Language Processing (NLP), Machine Learning (ML), A/B testing, causal inference, and data-driven insights to continuously improve our systems. Key job responsibilities As a Data Scientist on our team, you will develop and maintain LLM instructions iterations and evaluation frameworks, including automated eval pipelines, LLM-as-a-judge methodologies, rubric design, and dataset curation to measure nuanced aspects of response quality. You will partner with the wider org to experiment with techniques such as retrieval augmentation, context enrichment, prompt decomposition, and model fine-tuning or post-training strategies, if and when applicable. You will leverage petabytes of data and identify opportunities to leverage machine learning models aimed at making conversational systems more performant. A day in the life You will: Perform hands-on analysis of large-scale multimodal interaction datasets to develop insights into how customers engage with conversational AI systems and how to improve response quality and customer experience. Use statistical methods, experimentation, and data-driven analysis to develop scalable approaches for measuring, evaluating, and optimizing large language model (LLM)-based shopping assistant systems, leveraging structured and unstructured contextual signals. Design and analyze A/B tests and experiments to evaluate new features and model improvements, ensuring statistical rigor and actionable insights. Develop metrics, dashboards, and reporting frameworks to monitor system performance, customer engagement, and business impact. Conduct deep-dive analyses to identify opportunities for improving conversational relevance, grounding, customer satisfaction, and downstream business impact. Collaborate with Applied Scientists and Engineers to translate analytical insights into production systems, working closely on model evaluation and deployment. Establish automated processes for large-scale data analysis, ETL pipelines, metric generation, and experimentation frameworks. Communicate results and insights to both technical and non-technical audiences, including through presentations, written reports, and data visualizations. About the team The Rufus Features Science team, based in London, works alongside ~150 engineers, designers and product managers, shaping the future of AI-driven shopping experiences at Amazon. The team works on every aspect of the Rufus AI, from making Rufus agentic, enabling customers to set price alerts or empower Rufus to act on their behalf and automatically purchase products when the price is right, to understanding multimodal user queries and generating answers that combine text, image, audio and video, including deep research reports that scour the web and the Amazon catalog to provide detailed and personalised shopping guidance. We utilize and advance state-of-art techniques in the fields of Natural Language Processing, gen AI, Information Retrieval, Machine/Deep Learning, and Data Mining. We validate our work by actively participating in the internal and external scientific communities.
US, NY, New York
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Scientist to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities - Develop AI solutions for various Prime Video Search systems using Deep learning, GenAI, Reinforcement Learning, and optimization methods; - Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; - Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses; - Effectively communicate technical and non-technical ideas with teammates and stakeholders; - Stay up-to-date with advancements and the latest modeling techniques in the field; - Publish your research findings in top conferences and journals. About the team Prime Video Search Science team owns science solution to power search experience on various devices, from sourcing, relevance, ranking, to name a few. We work closely with the engineering teams to launch our solutions in production.
US, WA, Bellevue
Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity. Do you get excited by aerospace, space exploration, and/or satellites? Do you want to help build solutions at Amazon Leo to transform the space industry? If so, then we would love to talk! Key job responsibilities Work cross-functionally with product, business, capacity planning, and various technical teams (satellite engineering, communications systems and network engineering, science, simulations, etc) to quantify the impact of various technical trades, what if scenarios, and customer requirements on the long-term vision, strategy, and business case for Amazon Leo. Operate in ambiguous, fast-moving environments where speed of insight can matter as much as analytical precision. Scale models to include B2B, B2C, B2G, & mobility (aviation, maritime, land mobile), across geographic and temporal grains, capturing both short range, and long range impacts in terms of bandwidth capacity, quality of service metrics, and overall business revenue targets. Move prototypes to production environments, enabling scalable, repeatable analysis, and flexible frameworks for custom deal support. Work closely with the capacity planning and applied science teams to ensure that models seamlessly integrate with upstream and downstream systems. Synthesize and communicate insights and recommendations to audiences of varying levels of technical sophistication to drive decisions across Amazon Leo. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. About the team The Amazon Leo Global Demand Planning team's mission is to map customer demand across space and time. We enable Amazon Leo's long-term success by delivering actionable insights and scientific forecasts across geographies and customer segments to empower long range planning, capacity simulations, business strategy, and hardware manufacturing recommendations through scalable tools and durable mechanisms.
IN, KA, Bengaluru
Do you want to join an innovative team applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about working with large-scale datasets and developing models that solve real-world fraud and risk challenges? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to help develop scalable machine learning solutions that safeguard millions of transactions every day. In this role, you will partner with senior scientists and engineers to translate business problems into data-driven solutions, build and evaluate models, and contribute to next-generation risk prevention systems, including applications of Generative AI and LLM technologies. Key job responsibilities Apply machine learning and statistical techniques to build and improve risk management models Analyze large-scale historical data to identify risk patterns and emerging trends Develop, validate, and deploy innovative models under the guidance of senior scientists Experiment with emerging technologies, including GenAI/LLMs, to enhance automation and risk evaluation Collaborate closely with software engineers to implement models in real-time production systems Partner with operations and business teams to improve risk policies and operational efficiency Build scalable, automated pipelines for data analysis, model training, and validation Monitor model performance and provide clear reporting on key risk and business metrics Research and prototype new modeling approaches to improve system performance
IN, KA, Bengaluru
Do you want to join an innovative team applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about working with large-scale datasets and developing models that solve real-world fraud and risk challenges? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to help develop scalable machine learning solutions that safeguard millions of transactions every day. In this role, you will partner with senior scientists and engineers to translate business problems into data-driven solutions, build and evaluate models, and contribute to next-generation risk prevention systems, including applications of Generative AI and LLM technologies. Key job responsibilities Apply machine learning and statistical techniques to build and improve risk management models Analyze large-scale historical data to identify risk patterns and emerging trends Develop, validate, and deploy innovative models under the guidance of senior scientists Experiment with emerging technologies, including GenAI/LLMs, to enhance automation and risk evaluation Collaborate closely with software engineers to implement models in real-time production systems Partner with operations and business teams to improve risk policies and operational efficiency Build scalable, automated pipelines for data analysis, model training, and validation Monitor model performance and provide clear reporting on key risk and business metrics Research and prototype new modeling approaches to improve system performance
CN, 44, Shenzhen
职位:Applied scientist 应用科学家实习生 毕业时间:2026年10月 - 2027年7月之间毕业的应届毕业生 · 入职日期:2026年6月及之前 · 实习时间:保证一周实习4-5天全职实习,至少持续3个月 · 工作地点:深圳福田区 投递须知: 1 填写简历申请时,请把必填和非必填项都填写完整。提交简历之后就无法修改了哦! 2 学校的英文全称请准确填写。中英文对应表请查这里(无法浏览请登录后浏览)https://docs.qq.com/sheet/DVmdaa1BCV0RBbnlR?tab=BB08J2 关于职位 Amazon Device &Services Asia团队正在寻找一位充满好奇心、善于沟通的应用科学家实习生,成为连接前沿AI研究与现实世界认知的桥梁。这是一个独特的角色——既需要动手参与机器学习项目,又要接受将复杂AI概念转化为通俗易懂内容的创意挑战。D&S Asia是亚马逊设备与服务业务在亚洲的支柱组织,自2009年支持Kindle制造起步,现已发展为横跨软硬件、AI(Alexa)及智能家居(Ring/Blink)的综合性团队,持续驱动区域业务创新与人才发展。 你将做什么 • 解密AI: 将复杂的技术发现转化为直观的解释、博客文章、教程或互动演示,让非技术背景的业务方和更广泛的社区都能理解 • 技术叙事: 与工程团队协作,以清晰、引人入胜的方式记录AI的能力与局限性 • 知识共享: 协助开发内部工作坊或"AI入门"课程,提升跨职能团队(产品、设计、商务)的AI素养 • 保持前沿: 持续学习并整合最新突破(如大语言模型、扩散模型、智能体),为团队输出简明易懂的趋势简报 • 研究与应用: 参与端到端的应用研究项目,从文献综述到原型开发,涵盖自然语言处理、计算机视觉或多模态AI领域