Michael Kearns and Aaron Roth seated at a table in front of a large chalk board.
Michael Kearns, left, and Aaron Roth, right, are the co-authors ofThe Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns and Roth are leading researchers in machine learning, University of Pennsylvania computer science professors, and Amazon Scholars.
University of Pennsylvania

Amazon Scholars Michael Kearns and Aaron Roth discuss the ethics of machine learning

Two of the world’s leading experts on algorithmic bias look back at the events of the past year and reflect on what we’ve learned, what we’re still grappling with, and how far we have to go.

In November of 2019, University of Pennsylvania computer science professors Michael Kearns and Aaron Roth released The Ethical Algorithm: The Science of Socially Aware Algorithm Design. Kearns is the founding director of the Warren Center for Network and Data Sciences, and the faculty founder and former director of Penn Engineering’s Networked and Social Systems Engineering program. Roth is the co-director of Penn’s program in Networked and Social Systems Engineering and co-authored The Algorithmic Foundations of Differential Privacy with Cynthia Dwork. Kearns and Roth are leading researchers in machine learning, focusing on both the design and real-world application of algorithms.

Their book’s central thesis, which involves “the science of designing algorithms that embed social norms such as fairness and privacy into their code,” was already pertinent when the book was released. Fast forward one year, and the book’s themes have taken on even greater significance.

Amazon Science sat down with Kearns and Roth, both of whom recently became Amazon Scholars, to find out whether the events of the past year have influenced their outlook. We talked about what it means to define and pursue fairness, how differential privacy is being applied in the real world and what it can achieve, the challenges faced by regulators, what advice the two University of Pennsylvania professors would give to students studying artificial intelligence and machine learning, and much more.

Q. How has the narrative around designing socially aware algorithms evolved in the past year, and have the events of the past year altered your outlooks in any way?

Aaron Roth: The main thesis of our book, which is that in any particular problem you have to start by thinking carefully about what you want in terms of fairness or privacy or some other social desideratum, and then how you relatively value things like that compared to other things you might care about, such as accuracy—that fundamental thesis hasn't really changed.

Now with the coronavirus pandemic, what we have seen are application areas where how you want to manage the trade-off between accuracy and privacy, for example, is more extreme than we usually see. So, for example, in the midst of an outbreak, contact tracing might be really important, even though you can't really do contact tracing while protecting individual privacy. Because of the urgency of the situation, you might decide to trade off privacy for accuracy. But because the message of our book really is about thinking things through on a case-by-case basis, the thesis itself hasn't changed.

Michael Kearns: The events of the last year, in particular coronavirus, the resulting restrictions on society and the tensions around these restrictions, and all of the recent social upheaval in the United States, clearly has made the topics of our book much more relevant. The book has focused a lot of attention on the use of algorithms for both good and bad purposes, including things like contact tracing or releasing statistics about people's movements or health data, as well as the use of machine learning, AI, and algorithms more generally for applications like surveillance.

Since our book, at a high level, is about the tensions that arise when there's a battle between social norms like equality or privacy and the use of algorithms for optimizing things like performance or error, I don't think anything in the last year has changed our thinking about the technical aspects of these problems. It's clear that society has been forced to face these problems in a very direct way because of the events of the last year, in a way that we really haven't before. In that sense, our timing was very fortunate because the things we're talking about are more relevant now than ever.

Q. How does that affect your ability to define fairness? Is that something that can ever be a fixed definition, or does it need to be adjusted as events or specific use cases dictate?

Kearns: There's not one correct definition of fairness. In every application you have to think about who the parties are that you're trying to protect, and what the harms are that you're trying to protect them from. That changes both over time and in different scenarios.

Roth: Even before the events of the last year, fairness was always a very context- and beholder- dependent notion. One society might be primarily concerned about fairness by race, and another might be primarily concerned about fairness by gender, and a different community might have other norms. The events of the last year have highlighted cases in which not only will things vary over space or communities, but also over time.

People's attitudes about relatively invasive technologies like contact tracing might be quite different now than they were a year ago. If a year ago I told you, “Suppose there was some disease that some people were catching and the most effective way of tamping it down was to do contact tracing.” Many people might have said, “That sounds really invasive to me”, but now that we've all been through one of the alternatives—being on lock down for six months—people's minds might be changed. We’ve definitely seen norms around privacy for health-related data change.

Q. Standard setting bodies have a significant challenge when it comes to auditing algorithms. Given the scope of that challenge, what needs to happen to allow those groups to do that effectively?

Roth: Although it hasn't happened yet, regulatory agencies are thinking about this, and are reaching out to people like us to help them think about doing this in the right way. I don't know of any regulatory agency that is ready yet to audit algorithms at-scale in sensible ways of the technical sort we discuss in the book. But there are regulatory agencies that have gotten the idea that they should be gearing up to do this, and those agencies have started preliminary movements in that direction.

Kearns: Many of the conversations we've had with standard setting bodies make it clear they're realizing that, collectively, they've technologically fallen behind the industries that they regulate. They don't have the right resources or personnel to do some of the more technological types of auditing. But in these conversations, it's also become clear to us that, even if you could snap your fingers and get the right people and the right resources, it will only be part of a broader framework.

Other important pieces involve becoming more precise about best practices, and also thinking carefully about what those specifications should look like. Let me give a concrete example: One of the things that we argue in our book is that there are many laws and regulations in areas like consumer finance, for instance, that try to get at fairness by restricting what kinds of inputs an algorithm can use. These laws and regulations say, “In order to make sure that your model isn't racially discriminatory, you must not use race as a variable.” But, in fact, not using race as a variable is no guarantee that you won't build a model that's discriminatory by race. In fact, it can actually exacerbate that problem. What we advocate in the book is, rather than restricting the inputs, you should specify the behavior you want as outputs. So instead of saying, “Don't use race”, say instead, “The outputs of the models shouldn't be discriminatory by race.”

Q. Differential privacy has progressed from theoretical to applied science in significant ways in the past few years. How is differential privacy being utilized? How does that help balance the trade-off between privacy and accuracy?

Roth: In the last five years or so, differential privacy has gone from an academic topic to a real technology. For example, the 2020 US Decennial Census is going to release all of its statistical products for the first time, subject to the protections of differential privacy. This is because, by law, the Census is required to protect the privacy of the people it is surveying. The ad hoc techniques used in previous decades to protect the statistics have been shown not to work.

I think that what we will see is that the statistics that the Census releases this year will be more protective of the privacy of Americans. However, in the theme of trade off, using rigorous privacy protections is not without cost. Certain kinds of analyses, such as detailed demographic studies that rely on having highly granular Census data, might now be unavailable under differential privacy. We've seen this play out in the public sphere between downstream users of the data and folks at Census who actually have to hammer out the details.

We've seen other interesting uses of differential privacy during the pandemic too. Some tech companies have utilized differential privacy when releasing statistics about personal mobility data gathered during the pandemic. What differential privacy is best at is releasing those kinds of population level statistics: It's exactly designed to prevent you from learning too much about any particular individual. If you want to know how much less people are moving around different cities because of coronavirus restrictions, these data sets let you answer that question without giving up too much privacy for individuals whose mobile devices were providing the data at the most granular level.

Q. So how does differential privacy help protect individual information?

Roth: Oftentimes the things that you will most naturally want to know about a data set are not facts about particular people, but are population level aggregates like, how many people are crowded into my supermarket at 6 a.m. when it opens. If you tell me sufficiently many aggregate statistics, I can do some math and back out particular people's data from that. The fact that aggregate statistics can be disclosive about individual people's data is an unfortunate accident that actually doesn't have too much to do with what you really wanted to learn.

At its most basic level, differential privacy does things like add little bits of noise to the statistics that you're releasing so that what you're telling me is not the exact number of people who were in my local supermarket at 6 a.m., but roughly the number of people who were in the supermarket plus or minus some small number of people. The fortunate mathematical fact is that you can add amounts of noise that are relatively small that still allow you to get good estimates, but are sufficient to wash out the contributions of particular people, making it impossible to learn too much about any particular individual. It lets you get access to these population level questions that you were curious about without incidentally or accidentally learning about particular people, which is the dangerous side.

"We are bullish about algorithms"
Michael Kearns and Aaron Roth talked to Oxford Academic about the future of AI.

Kearns: To make this slightly more concrete, say what I want to do is each day tell everybody how many people were in the supermarket a couple blocks from me at 1 p.m. If you happened to be at that supermarket at one o’clock, then your GPS data is one of the data points that goes into the count. You may consider your presence at supermarket at 1 p.m. to be the kind of private information that you don't want the whole world to know. So then let's say that, on a typical day, there might be a couple hundred people at the supermarket, but that I add a number which is an order of magnitude, plus or minus 25. The addition of that random number mathematically and provably obscures any individual’s contributions to that count. I won't be able to look at that count and try to figure out any particular person who was present. If I add a number that's between minus 25 and 25, I can't affect the overall count by 100. I'll still have an accurate count up to some resolution, but I will have provided privacy to everybody who was present at the supermarket and, actually, all the people who weren't present as well.

Q. How are topics like fairness, accountability, transparency, interpretability, and privacy showing up in computer science curriculum at Penn and elsewhere within higher education?

Kearns: When Aaron and I first started working on the technical aspects of fairness in machine learning and related topics, it was pretty sparsely populated. This was maybe six or seven years ago, and there weren't many papers on the topics. There were some older ones, more from the statistics literature, but there wasn't really a community of any size within machine learning that thought about these problems. On the research side, the opposite is now true. All of the major machine learning conferences have significant numbers of papers and workshops on these topics; they have workshops devoted to these topics. There are now standalone conferences about fairness, accountability, and explainability in machine learning that are growing every year. It's a very vibrant, active research community now. Additionally, even though it's still early, it's an important enough topic that there are now starting to be efforts to teach this even at the undergraduate level.

The last two years at Penn, for example, I have piloted a course called The Science of Data Ethics. It’s deliberately called that and not The Ethics of Data Science. What that represents is that it’s about the science of making algorithms that are more ethical by different norms, like fairness and privacy. It's not your typical engineering ethics course, which at some level is meant to teach you to be a good, responsible person in that you look at case studies where things went wrong and you talk about what you would do differently. This class is a science class. It says: Here are the standard principles of machine learning, here's how those standard principles can lead to discriminatory behavior in my predictive models, and here are alternate principles, or modifications of those principles and the algorithms that implement them, that avoid or mitigate that behavior.

Q. Is there a more multidisciplinary approach to this set of challenges?

Roth: It's definitely a multidisciplinary area. At Penn, we've been actively collaborating with interested folks in the law school and the criminology department. So far, we don't really have interdisciplinary undergraduate courses on these topics. Those courses would be good in the long run, but at the research and graduate level we've been having interdisciplinary conversations for a number of years.

In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline.
Michael Kearns

Kearns: Not just at the teaching level, but even in the research community, there's a real melting pot of viewpoints on these topics. Even though our book is focused on the scientific aspects of these issues, we do spend some time mentioning the fact that the science will only take us so far. In particular, one critique that we try to anticipate in the book, and that we’re very aware of, is that technical work on making algorithms more ethical is only one piece of a much larger sociological, or what some people would call socio-technical, pipeline. Machine learning begins with data and ends with a model. But upstream from the data is the entire manner in which the data was collected and the conditions under which it was collected.

One of the things that's very interesting, exciting, and necessary about the dialogue around these kinds of issues is that, even when there's quite a bit to say on them scientifically, you don't want to just put your head down and look at the science. You want to talk to people who are upstream and downstream from the machine learning part of this pipeline because they bring very different perspectives, and can often point out perspectives which can help you change the way you look at things scientifically in a positive way.

Q. If I were a student exploring AI or ML and I wanted to influence this particular conversation, beyond technical skills, what kind of skills should I be developing?

Kearns: What I would very strongly advocate is: think widely, think broadly, think big. Yes, you're going to be doing technical work in particular models and frameworks, and you know you want to get results in those frameworks. But also read what people who are from very, very different fields think about these problems. Go to their conferences, don't just go to the machine learning conferences and to the sub-track on fairness and machine learning. Go to the interdisciplinary conferences and workshops that are deliberately meant to bring together scientists, legal scholars, philosophers, sociologists, and regulators. Hear their views on these problems, keep an ear out for whether they even think you're working on a problem that's relevant or even has a solution.

That's the way I have approached my career: focus on what I'm good at and what I think is interesting from a scientific standpoint, but not in a scientific vacuum. I deliberately expose myself whenever possible to what people from a completely different perspective are thinking about the same set of topics. The good news is that there's a lot of opportunity for that right now. If you work in some branch of material science, it may not be possible to wander out in the world and get diverse perspectives, but everybody has an opinion on AI and machine learning ethics these days, so there is no shortage of sources from which this hypothetical student could go out and find their own technical views challenged or broadened.

Roth: One trap that is very easy for a new PhD student, or even an established researcher, to fall into is to write the introductions to your papers motivated by some kind of fairness problem, but then find yourself solving some narrow technical problem that ultimately has little connection to the world. I am sometimes guilty of this myself, but this is an area where there really are lots of important problems to solve. It's an area where theoretical approaches, if wielded correctly, can be extremely valuable. The thing that’s valuable is to be, sort of, multilingual. It can be difficult to talk to people from other fields because those fields have different vocabularies and a different world view. However, it's important to understand the perspective of these different communities. There are interdisciplinary groups looking at fairness, accountability, and transparency, which bring people together from all sorts of backgrounds to actively work on developing, at the very least, a shared vocabulary—and hopefully a shared world view.

Q. You've become Amazon Scholars fairly recently. What inspired you to take on this role?

Roth: I've spent most of my career as a theorist, so the ways I've been primarily thinking about privacy and fairness are in the abstract. I've had fun thinking about questions like: What kinds of things are, and are not, possible in principle with differential privacy? Or what kinds of semantic fairness promises can you make to people in a way that is still consistent with trying to learn something from the data? The attraction of Amazon and AWS is that it's where the rubber meets the road. Here we are deploying real machine learning products, and the privacy and the fairness concerns are real and pressing.

My hope is that by having a foot in the practice of these problems, not just their theory, not only will I have some effect on how consequential products actually work, but I’ll learn things that will be helpful in developing new theory that is grounded in the real world.

Kearns: I've had a kind of second life in the quantitative finance industry up until I joined Amazon. While I spent time doing practical things in the world of finance, it was more just using my general knowledge in machine learning. The opportunity to come to Amazon and really think about the topics we've been discussing in a practical technological setting seemed like a great opportunity. I'm also a long-term fan and observer of the company. I’ve known people here for many years, and have had great conversations with them. So I’ve watched with great interest over the last decade plus as Amazon grew its machine learning effort from scratch and gradually grew it to have wider and wider applications. It’s now at a point where not only is machine learning used widely within the company to optimize all kinds of processes and recommendations and the like, but it’s also used by customers worldwide in the form of services like Amazon SageMaker.

I have watched this with great interest because when I was studying machine learning in graduate school back in the late 80s, trust me, it was an obscure corner of AI that people kind of raised their eyebrows at. I never would have thought we would reach the point where not only does The Wall Street Journal expect everyone to know what they mean when they write about machine learning, but that it would actually be a product sold at scale.

I've watched these developments from academia and from the world of finance.  It seemed like a great opportunity to combine my very specific current research and other interests with an inside look at one of the great technology companies. Like Aaron, my expectations, which were high, have only been exceeded in the time I've spent here.

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Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and exclusive access to coverage of live sports. All customers regardless of whether they have a Prime membership or not, can access programming from subscriptions such as Apple TV, Peacock Premium Plus, HBO Max, FOX One, Crunchyroll and MGM+, as well as more than 900 free ad-support (FAST) Channels, rent or buy titles, and enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Interested in influencing what customers around the world see when they turn on Prime Video? The Prime Video Personalization and Discovery team matches customers with the right content at the right time, at all touch points throughout the content discovery journey. We are looking for a customer-focused, solutions-oriented Senior Data Scientist to build and guide new data-driven frameworks to understand what makes new personalization and content discovery innovations successful for users and the business. You'll be part of an embedded science team on projects that are fast-paced, challenging, and ultimately influence what millions of customers around the world see when the log into Prime Video. The ideal candidate brings strong problem-solving skills, stakeholder communication skills, and the ability to balance technical rigor with delivery speed and customer impact. You will build cross-functional support within Prime Video, assess business problems, define metrics, and support iterative scientific solutions that balance short-term delivery with long-term science roadmaps. Key job responsibilities - Use advanced statistical and machine learning techniques to extract insights from complex, large-scale data sets - Design and implement end-to-end data science workflows, from data acquisition and cleaning to model development, testing, and deployment - Support scalable, self-service data analyses by building datasets for analytics, reporting and ML use cases - Partner with product stakeholders and science peers to identify strategic data-driven opportunities to improve the customer experience - Communicate findings, conclusions, and recommendations to technical and non-technical stakeholders - Stay up-to-date on the latest data science tools, techniques, and best practices and help evangelize them across the organization
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. We are looking for an Applied Scientist to push the envelope of AI content generation. As a scientist at Prime Video, you will contribute directly to productions using innovative tools in computer vision, deep learning, and generative AI to transform entertainment experiences. The ideal candidate has deep knowledge in one of: graphics, deep learning, generative AI and/or reinforcement learning and experience applying them real-world problems. You understand tradeoffs between business needs and model complexity, and you take calculated risks in developing rapid prototypes and iterative model improvements. You are excited to learn from and alongside seasoned scientists, engineers, and business leaders. You are an excellent communicator and effectively translate technical findings into production systems and business action (and customer delight). Key job responsibilities • Build generative AI models that create production-ready content, including movie content, localized assets, and visual marketing materials used across Prime Video's global platform. • Drive end-to-end machine learning projects that have a high degree of ambiguity, scale, complexity. • Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models. • Run experiments, gather data, and perform statistical analysis. • Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. • Research new and innovative machine learning approaches. • Share knowledge and research outcomes via internal and external conferences and journal publications A day in the life In this role, you will invent science and systems for content localization, generation, including graphics and machine learning-based modeling systems. You will work with a team of scientists and product managers to design customer-facing products, and you will work with technology teams to productize and maintain the associated solutions.
US, WA, Bellevue
The Amazon Fulfillment Technologies (AFT) Science team is seeking an exceptional Applied Scientist with strong operations research and optimization expertise to develop production solutions for one of the most complex systems in the world: Amazon's Fulfillment Network. At AFT Science, we design, build, and deploy optimization, statistics, machine learning, and GenAI/LLM solutions that power production systems running across Amazon Fulfillment Centers worldwide. We tackle a wide range of challenges throughout the network, including labor planning and staffing, pick scheduling, stow guidance, and capacity risk management. Our mission is to develop innovative, scalable, and reliable science-driven production solutions that exceed the published state of the art, enabling systems to run optimally and continuously (from every few minutes to every few hours) across our large-scale network. Key job responsibilities As an Applied Scientist, you will collaborate with scientists, software engineers, product managers, and operations leaders to develop optimization-driven solutions that directly impact process efficiency and associate experience in the fulfillment network. Your key responsibilities include: - Develop deep understanding and domain knowledge of operational processes, system architecture, and business requirements - Dive deep into data and code to identify opportunities for continuous improvement and disruptive new approaches - Design and develop scalable mathematical models for production systems to derive optimal or near-optimal solutions for existing and emerging challenges - Create prototypes and simulations for agile experimentation of proposed solutions - Advocate for technical solutions with business stakeholders, engineering teams, and senior leadership - Partner with software engineers to integrate prototypes into production systems - Design and execute experiments to test new or incremental solutions launched in production - Build and monitor metrics to track solution performance and business impact About the team Amazon Fulfillment Technology (AFT) designs, develops, and operates end-to-end fulfillment technology solutions for all Amazon Fulfillment Centers (FCs). We harmonize the physical and virtual worlds so Amazon customers can get what they want, when they want it. The AFT Science team brings expertise in operations research, optimization, statistics, machine learning, and GenAI/LLM, combined with deep domain knowledge of operational processes within FCs and their unique challenges. We prioritize advancements that support AFT tech teams and focus areas rather than specific fields of research or individual business partners. We influence each stage of innovation from inception to deployment, which includes both developing novel solutions and improving existing approaches. Our production systems rely on a diverse set of technologies, and our teams invest in multiple specialties as the needs of each focus area evolve.
CA, ON, Toronto
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing science and engineering team with an exciting charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top science talent to build new, science-backed services to drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As a part of our team, you will bring deep expertise in Generative AI and quantitative modeling (forecasting, recommender systems, reinforcement learning, causal inferencing or generative artificial intelligence) to build and refine models that can be implemented in production. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. Why you will love this opportunity: Amazon has invested heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon's Retail and Marketplace businesses. We deliver billions of ads impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences; this is your opportunity to work within the fastest growing businesses across all of Amazon! Define a long-term scientific vision for our advertising sales business, driven from our customers' needs, translating that direction into specific plans for scientists, engineers and product teams. This role combines scientific leadership, organizational ability, technical strength, product focus, and business understanding. Key job responsibilities - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Guide the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities - Run regular A/B experiments, gather data, and perform statistical analysis - Work closely with software engineers to deliver end-to-end solutions into production - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, NY, New York
In this role, you will build scalable solutions and sophisticated models that identify and drive growth opportunities for Amazon Ads teams, specifically within Amazon's Demand Side Platform (ADSP). You will leverage machine learning, simulation, and advanced statistical techniques to explain complex patterns, quantify business impact, predict future trends, and prescribe actionable strategies that inform critical business decisions at the highest levels of the organization. You will work with various stakeholders to align on priorities, with the understanding that scope and direction may evolve based on organizational needs. You will translate business goals into agile, insightful analytics that create tangible value for both stakeholders and customers, and communicate your findings clearly and actionably to managers and senior leaders so they can quickly understand insights and take decisive action. You will set the strategy for ads delivery and quality and establish the measurement and decision frameworks. A core mandate for this role is to identify, instrument, and operationalize the input metrics that most directly drive ads delivery, quality, and performance, ensuring we optimize the levers that move outcomes rather than simply reporting on lagging KPIs. Key job responsibilities * You will define and execute in-depth data analysis that drives data-informed decision making for product, sales, and finance teams who speak on behalf of advertisers. * You will establish and drive data hygiene best practices to ensure coherence and integrity of data feeding into production ML/AI solutions. * You will identify, instrument, and operationalize the input metrics that most directly drive ads delivery, quality, and performance, creating robust measurement frameworks. * You will collaborate with colleagues across science and engineering disciplines for fast turnaround proof-of-concept prototyping at scale. * You will partner with product managers and stakeholders to define forward-looking product visions and prospective business use cases. * You will set the strategy for ads delivery and quality, establishing decision frameworks that enable teams to move from reactive reporting to proactive optimization. * You will drive and lead a culture of data-driven innovations within the Amazon AdTech org.