Cognixion’s assisted reality headset
Cognixion’s assisted reality architecture aims to overcome speech barriers by integrating a brain-computer interface with machine learning algorithms, assistive technology, and augmented reality (AR) applications in a wearable format.
Cognixion

Cognixion gives voice to a user’s thoughts

Alexa Fund company’s assisted reality tech could unlock speech for hundreds of millions of people who struggle to communicate.

(Editor’s note: This article is the latest installment in a series by Amazon Science delving into the science behind products and services of companies in which Amazon has invested. The Alexa Fund participated in Cognixion’s $12M seed round in November 2021.)

In 2012, Andreas Forsland, founder and CEO of Alexa Fund company Cognixion, became the primary caregiver and communicator for his mother. She was hospitalized with complications from pneumonia and unable to speak for herself.

“That experience opened my eyes to how precious speech really is,” Forsland says. According to a Cognixion analysis of over 1,200 relevant research papers, more than half a billion people worldwide struggle to speak clearly or at conversational speeds, which can hamper their interactions with others and full participation in society.

Forsland wondered whether a technology solution would be feasible and started Cognixion in 2014 to explore that possibility. “We had the gumption to think, ‘Wouldn’t it be neat to have a thought-to-speech interface that just reads your mind?’ We were naïve and curious at the same time.”

Brain–computer interfaces (BCIs) have been around since the 1970s, with demonstrated applications in enabling communication. But their use in the real world has so far been limited, owing to the amount of training required, the difficulty of operating them, performance issues related to recording technology, sensors, and signal processing, and the interaction between the brain and the BCI.

Cognixion’s assisted reality architecture aims to overcome these barriers by integrating a BCI with machine learning algorithms, assistive technology, and augmented reality (AR) applications in a wearable format.

Introducing Cognixion: The world's first "assisted reality" device

The current embodiment of the company’s technology is a non-invasive device called Cognixion ONE. Brainwave patterns associated with visual fixation on interactive objects presented through the headset are detected and decoded. The signals enable hands-free, voice-free control of AR/XR applications to generate speech or send instructions to smart-home components or AI assistants.

“For some people, we make things easy, and for other people, we make things possible. That’s the way we look at it: technology in service of enhancing a human’s ability to do things,” says Forsland.

In an interview with Amazon Science, Forsland described the ins and outs of Cognixion ONE, the next steps in its development, and the longer-term future of assisted reality tech.

  1. Q. 

    Given the wide range of abilities or disabilities that someone might have, how did you go about designing technology that anyone can use?

    A. 

    It all starts with the problem. One of the key constraints in this problem domain is that you can’t make any assumptions about someone’s ability to use their hands or arms or mouth in a meaningful way. So how can you actually drive an interaction with a computer using the limited degrees of freedom that the user has?

    In the extreme case, the user actually has no physical degrees of freedom. The only remaining degree of freedom is attention. So can you use attention as a mechanism to drive interaction with a computer, fully bypassing the rest of the body?

    It turns out that you can, thanks to neuroscience work in this area. You can project certain types of visual stimuli onto a user’s retina and look for their attentional reaction to those stimuli.

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    If I give you two images with different movement characteristics, I can tell by the pattern of your brain waves that you’re seeing those two things, and the fact that you're paying attention to one of them actually changes that pattern.

    It takes a tiny bit of flow-state thinking. It’s kind of like when you look at an optical illusion, and you can see the two states. If you can do that, then you can decide between two choices, and as soon as you can do that, I can build an entire interface on top of that. I can ask, ‘Do you want A or do you want B?,’ like playing ‘20 Questions.’ It’s sort of the most basic way to differentiate a user’s intent.

    Basically, we considered the hardest possible situation first: a person with no physical capabilities whatsoever. Let’s solve that problem. Then we can start layering stuff on, like gaze tracking, gestures, or keyboards, to further enhance the interaction and make it even more efficient for people with the relevant physical capabilities. But it may turn out that an adaptive keyboard is actually overkill for a lot of interactions. Maybe you can get by with much less.

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    Now, if you marry that input with the massive advancements in the last five or ten years in machine learning, you can become much more aggressive about what you think the person is trying to do, or what is appropriate in that situation. You can use that information to minimize the number of interactions required. Ideally, you get to a place where you have a very efficient interface, because the user only has to decide between the things that are most relevant.

    And you can make it much more elaborate by integrating knowledge about the user’s environment, previous utterances, time of day, etc. That’s really the magic of this architecture: It leverages minimum inputs with really aggressive prediction capability to help people communicate smoothly and efficiently.

  2. Q. 

    What types of communication does this technology enable?

    A. 

    First and foremost is speech. And an easy way to understand the impact of this technology is to look at conversational rate. Right now, this conversation is probably on the order of 60 to 150 words per minute, depending on how much coffee we had and so on.

    For a lot of users of our technology, it’s like a pipe dream to even get to 20 or 30. It can take a long time to produce even very basic utterances, along the lines of ‘I am tired.’

    Now imagine breaking through to say, ‘Let’s talk about our day,’ and carrying on a conversation that provides meaning, interest, and value. That is the breakthrough capability that we’re really trying to enable.

    We have this amazing group — our Brainiac Council — of people with speech disabilities, scientists, technologists. We have more than 200 Brainiacs now, and we want to grow the council to 300.

    Cognixion ONE demo

    One of our Brainiacs uses the headset to help him communicate words that are difficult for him to pronounce, like ‘chocolate.’ He owns and operates a business where he performs for other people. During a performance, he can plug the headset directly into his sound system instead of having to talk into a microphone.

    Think of how many other people have something to say but might be overlooked. We want to help them get their point across.

    One possibility we’re exploring for future enhancement of speech generation is providing each user with their own voice, through technologies like voice banking and text-to-speech software like Amazon Web Services Polly. Personalization to such a degree could make the experience much richer and more meaningful for users.

    But speech generation is only one function of a broad ‘neuroprosthetic.’ People also interact with places, things, and media — and these interactions don’t necessarily require speech. We’re building an Alexa integration to enable home automation control and other enriched experiences. Through the headset, users can interact with their environment, control smart devices, or access news, music, whatever is available.

    In time, a device could allow users to control mobility devices for assisted navigation, robots for household tasks, settings for ambient lighting and temperature. It’s enabling a future where more people can live their daily lives more actively and independently.

  3. Q. 

    What are the next steps toward creating that future?

    A. 

    There are some key technical problems to solve. BCIs historically have been viewed somewhat skeptically, particularly the use of electroencephalography. So our challenge is to come up with a paradigm for stimulus response that enables sufficient expressive capability within the user interface. In other words, can I show you enough different kinds of stimuli to give you meaningful choices so you can efficiently use the system without becoming unnecessarily tired?

    Then it’s like whack-a-mole, or the digital equivalent. When we see a specific frequency come through, and a certain power threshold on it, we act on it. How many different unique frequencies can we disambiguate from one another at any given time?

    A simulated view of the interface in a Cognixion device
    “For some people, we make things easy, and for other people, we make things possible. That’s the way we look at it: technology in service of enhancing a human’s ability to do things,” says Andreas Forsland, founder and CEO of Cognixion.
    Cognixion

    Another challenge is that a commercial device should require a nearly zero learning curve. Once you pop it on, you need to be able use it within minutes and not hours.

    So we might couple the stimulus-response technology with a display, or speakers, or haptics that can give biofeedback to help train your brain: ‘I’m doing this right’ or ‘I’m doing it wrong.’ This would give people the positives and negatives as they interact with it. If you can close those iterations quickly, people learn to use it faster.

    Our goal is to really harden and fortify the reliability and accuracy of what we’re doing, algorithmically. We then have a very robust IP portfolio that could go into mainstream applications, likely in the form of much deeper partnerships.

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    In terms of applications, we are pursuing a medical channel and a research channel. Making a medical device is much more challenging than making a consumer device, for a variety of technical reasons: validation, documentation, regulatory considerations. So it takes some time. But the initial indications for use will be speech generation and environmental control.

    Eventually, we could look to expand our indications within the control ‘bubble’ to cover additional interactions with people, places, things, and content. Plus, the system could find applications within three other healthcare bubbles. One is diagnostics in areas like ophthalmology and neurology, thanks to the sensors and closed-loop nature of the device. A second is therapeutics for conditions involving attention, focus, and memory. And the third is remote monitoring in telehealth-type situations, because of the network capabilities.

    The research side uses the same medical-grade hardware, but loaded with different software to enable biometric analysis and development of experimental AR applications. We’re preparing for production and delivery of initial demand early next year, and we’re actively seeking research partners who would get early access to the device.

    In addition to collaborators in neuroscience, neuroengineering, bionics, human-computer interaction, and clinical and translational research, we’re also soliciting input from user experience research to arrive at a final set of specific technical requirements and use-case requirements.

    We think there’s tremendous opportunity here. And we’re constantly being asked, ‘When can this become mainstream?’ We have some thoughts and ideas about that, of course, but we also want to hear from the research community about the use cases they can dream up.

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We are looking for a talented Research Scientist to join our team. In this role, you will design, develop, and deploy machine learning and computer vision models that solve real-world problems at scale in the Amazon grocery domain. You will work closely with engineering, product, and business teams to turn complex technical challenges into production-ready solutions, and own the model development lifecycle from experimentation through deployment. You will bring scientific rigor to every stage — from data analysis and model design to evaluation and iteration. This is a high-impact role where your models will directly improve the shopping experience for millions of customers in Amazon grocery stores. Key job responsibilities Design, train, and evaluate computer vision and machine learning models for complex grocery-domain problems including product identification, shelf perception, and in-store scene understanding — iterating rapidly from prototype to production-quality solutions Conduct rigorous exploratory data analysis to characterize domain-specific challenges (image variability, catalog gaps, label noise) and translate findings into actionable modeling decisions Design and execute offline and online evaluation frameworks — defining metrics that capture both model performance and downstream business impact, and diagnosing failure modes to prioritize improvements Build and improve data pipelines and annotation workflows that feed model training, including active learning strategies to maximize label efficiency Communicate technical results, trade-offs, and recommendations clearly to engineering, product, and business stakeholders — connecting model behavior to customer experience outcomes Stay current with state-of-the-art research in computer vision, multimodal learning, and representation learning — evaluating and adapting promising techniques to team-specific problems Contribute to a culture of scientific rigor through reproducible experimentation, thorough documentation, peer code and design reviews, and raising the quality bar for the team A day in the life As a Research Scientist on the GRAISE team, you'll spend your days analyzing model performance from overnight experiments, and prototyping new approaches using multimodal learning with store video and sensor data. You'll present findings to product and business stakeholders, translating technical results into actionable recommendations. Throughout the day, you'll balance rigorous scientific thinking with practical engineering constraints, knowing your work directly improves the shopping experience for millions of customers in Amazon grocery stores. About the team The GRAISE team (Grocery, Retail & In-Store Experience) within World Wide Grocery Store Tech (WWGST) builds foundational AI and machine learning systems that power Amazon's in-store grocery technologies. We develop domain-specific models that solve uniquely complex challenges in grocery — from smart shopping carts and inventory intelligence to personalization and store operations. Our mission is to create technology which makes grocery shopping more convenient, economical, personalized, and enjoyable for customers while empowering retailers with operational efficiency.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, CA, Sunnyvale
Robots are about to step out of the movies and into our homes. If you're excited about this robotics revolution, come join Amazon's Fauna Robotics. As an Applied Scientist in this org, you'll push the state-of-the-art techniques in Robotics. You'll drive technical excellence in areas such as perception, manipulation, sim2real transfer, reinforcement learning and multi-task learning, designing novel algorithms that bridge the gap between research and real-world deployment. In this role, you will integrate hands-on technical expertise with scientific leadership, ensuring your team delivers robust solutions for dynamic real-world environments. While staying updated with the latest advancements in robotics research, you will leverage your experience and expertise to guide the team towards the most promising direction. Collaborating with a talented group of software engineers and scientists, you will bring your ideas to fruition. Deploying robots in home environments requires you to anticipate challenges not encountered in structured settings like warehouses. Additionally, consumer-grade sensors and actuators necessitate working around their limitations, requiring out-of-the-box innovative ideas. As such, you are someone who truly enjoys thinking about problems using first principles at a holistic and systems level to address the aforementioned challenges. Key job responsibilities - Lead technical initiatives in areas such as robotics foundation models, reinforcement learning and manipulation - - Design experiments to identify the limitations of current state-of-the-art models and developing new models or techniques that can surpass these models - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Mentor fellow scientists while maintaining strong individual technical contributions - Collaborate with engineering teams to optimize and scale models for real-world applications - Influence technical decisions and implementation strategies within your area of focus - Experienced in communicating complex technical work to a non-technical audience - The ability to work with minimal guidance, be proactive and to handle ambiguity and the challenge of quickly evolving goals About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.