Cognixion’s assisted reality headset
Cognixion’s assisted reality architecture aims to overcome speech barriers by integrating a brain-computer interface with machine learning algorithms, assistive technology, and augmented reality (AR) applications in a wearable format.
Cognixion

Cognixion gives voice to a user’s thoughts

Alexa Fund company’s assisted reality tech could unlock speech for hundreds of millions of people who struggle to communicate.

(Editor’s note: This article is the latest installment in a series by Amazon Science delving into the science behind products and services of companies in which Amazon has invested. The Alexa Fund participated in Cognixion’s $12M seed round in November 2021.)

In 2012, Andreas Forsland, founder and CEO of Alexa Fund company Cognixion, became the primary caregiver and communicator for his mother. She was hospitalized with complications from pneumonia and unable to speak for herself.

“That experience opened my eyes to how precious speech really is,” Forsland says. According to a Cognixion analysis of over 1,200 relevant research papers, more than half a billion people worldwide struggle to speak clearly or at conversational speeds, which can hamper their interactions with others and full participation in society.

Forsland wondered whether a technology solution would be feasible and started Cognixion in 2014 to explore that possibility. “We had the gumption to think, ‘Wouldn’t it be neat to have a thought-to-speech interface that just reads your mind?’ We were naïve and curious at the same time.”

Brain–computer interfaces (BCIs) have been around since the 1970s, with demonstrated applications in enabling communication. But their use in the real world has so far been limited, owing to the amount of training required, the difficulty of operating them, performance issues related to recording technology, sensors, and signal processing, and the interaction between the brain and the BCI.

Cognixion’s assisted reality architecture aims to overcome these barriers by integrating a BCI with machine learning algorithms, assistive technology, and augmented reality (AR) applications in a wearable format.

Introducing Cognixion: The world's first "assisted reality" device

The current embodiment of the company’s technology is a non-invasive device called Cognixion ONE. Brainwave patterns associated with visual fixation on interactive objects presented through the headset are detected and decoded. The signals enable hands-free, voice-free control of AR/XR applications to generate speech or send instructions to smart-home components or AI assistants.

“For some people, we make things easy, and for other people, we make things possible. That’s the way we look at it: technology in service of enhancing a human’s ability to do things,” says Forsland.

In an interview with Amazon Science, Forsland described the ins and outs of Cognixion ONE, the next steps in its development, and the longer-term future of assisted reality tech.

  1. Q. 

    Given the wide range of abilities or disabilities that someone might have, how did you go about designing technology that anyone can use?

    A. 

    It all starts with the problem. One of the key constraints in this problem domain is that you can’t make any assumptions about someone’s ability to use their hands or arms or mouth in a meaningful way. So how can you actually drive an interaction with a computer using the limited degrees of freedom that the user has?

    In the extreme case, the user actually has no physical degrees of freedom. The only remaining degree of freedom is attention. So can you use attention as a mechanism to drive interaction with a computer, fully bypassing the rest of the body?

    It turns out that you can, thanks to neuroscience work in this area. You can project certain types of visual stimuli onto a user’s retina and look for their attentional reaction to those stimuli.

    Related content
    Alexa Fund portfolio company’s science-led program could change how we approach mental wellness — and how we use VR.

    If I give you two images with different movement characteristics, I can tell by the pattern of your brain waves that you’re seeing those two things, and the fact that you're paying attention to one of them actually changes that pattern.

    It takes a tiny bit of flow-state thinking. It’s kind of like when you look at an optical illusion, and you can see the two states. If you can do that, then you can decide between two choices, and as soon as you can do that, I can build an entire interface on top of that. I can ask, ‘Do you want A or do you want B?,’ like playing ‘20 Questions.’ It’s sort of the most basic way to differentiate a user’s intent.

    Basically, we considered the hardest possible situation first: a person with no physical capabilities whatsoever. Let’s solve that problem. Then we can start layering stuff on, like gaze tracking, gestures, or keyboards, to further enhance the interaction and make it even more efficient for people with the relevant physical capabilities. But it may turn out that an adaptive keyboard is actually overkill for a lot of interactions. Maybe you can get by with much less.

    Related content
    Alexa Fund company unlocks voice-based computing for people who have trouble using their voices.

    Now, if you marry that input with the massive advancements in the last five or ten years in machine learning, you can become much more aggressive about what you think the person is trying to do, or what is appropriate in that situation. You can use that information to minimize the number of interactions required. Ideally, you get to a place where you have a very efficient interface, because the user only has to decide between the things that are most relevant.

    And you can make it much more elaborate by integrating knowledge about the user’s environment, previous utterances, time of day, etc. That’s really the magic of this architecture: It leverages minimum inputs with really aggressive prediction capability to help people communicate smoothly and efficiently.

  2. Q. 

    What types of communication does this technology enable?

    A. 

    First and foremost is speech. And an easy way to understand the impact of this technology is to look at conversational rate. Right now, this conversation is probably on the order of 60 to 150 words per minute, depending on how much coffee we had and so on.

    For a lot of users of our technology, it’s like a pipe dream to even get to 20 or 30. It can take a long time to produce even very basic utterances, along the lines of ‘I am tired.’

    Now imagine breaking through to say, ‘Let’s talk about our day,’ and carrying on a conversation that provides meaning, interest, and value. That is the breakthrough capability that we’re really trying to enable.

    We have this amazing group — our Brainiac Council — of people with speech disabilities, scientists, technologists. We have more than 200 Brainiacs now, and we want to grow the council to 300.

    Cognixion ONE demo

    One of our Brainiacs uses the headset to help him communicate words that are difficult for him to pronounce, like ‘chocolate.’ He owns and operates a business where he performs for other people. During a performance, he can plug the headset directly into his sound system instead of having to talk into a microphone.

    Think of how many other people have something to say but might be overlooked. We want to help them get their point across.

    One possibility we’re exploring for future enhancement of speech generation is providing each user with their own voice, through technologies like voice banking and text-to-speech software like Amazon Web Services Polly. Personalization to such a degree could make the experience much richer and more meaningful for users.

    But speech generation is only one function of a broad ‘neuroprosthetic.’ People also interact with places, things, and media — and these interactions don’t necessarily require speech. We’re building an Alexa integration to enable home automation control and other enriched experiences. Through the headset, users can interact with their environment, control smart devices, or access news, music, whatever is available.

    In time, a device could allow users to control mobility devices for assisted navigation, robots for household tasks, settings for ambient lighting and temperature. It’s enabling a future where more people can live their daily lives more actively and independently.

  3. Q. 

    What are the next steps toward creating that future?

    A. 

    There are some key technical problems to solve. BCIs historically have been viewed somewhat skeptically, particularly the use of electroencephalography. So our challenge is to come up with a paradigm for stimulus response that enables sufficient expressive capability within the user interface. In other words, can I show you enough different kinds of stimuli to give you meaningful choices so you can efficiently use the system without becoming unnecessarily tired?

    Then it’s like whack-a-mole, or the digital equivalent. When we see a specific frequency come through, and a certain power threshold on it, we act on it. How many different unique frequencies can we disambiguate from one another at any given time?

    A simulated view of the interface in a Cognixion device
    “For some people, we make things easy, and for other people, we make things possible. That’s the way we look at it: technology in service of enhancing a human’s ability to do things,” says Andreas Forsland, founder and CEO of Cognixion.
    Cognixion

    Another challenge is that a commercial device should require a nearly zero learning curve. Once you pop it on, you need to be able use it within minutes and not hours.

    So we might couple the stimulus-response technology with a display, or speakers, or haptics that can give biofeedback to help train your brain: ‘I’m doing this right’ or ‘I’m doing it wrong.’ This would give people the positives and negatives as they interact with it. If you can close those iterations quickly, people learn to use it faster.

    Our goal is to really harden and fortify the reliability and accuracy of what we’re doing, algorithmically. We then have a very robust IP portfolio that could go into mainstream applications, likely in the form of much deeper partnerships.

    Related content
    Amazon Research Award recipient Jonathan Tamir is focusing on deriving better images faster.

    In terms of applications, we are pursuing a medical channel and a research channel. Making a medical device is much more challenging than making a consumer device, for a variety of technical reasons: validation, documentation, regulatory considerations. So it takes some time. But the initial indications for use will be speech generation and environmental control.

    Eventually, we could look to expand our indications within the control ‘bubble’ to cover additional interactions with people, places, things, and content. Plus, the system could find applications within three other healthcare bubbles. One is diagnostics in areas like ophthalmology and neurology, thanks to the sensors and closed-loop nature of the device. A second is therapeutics for conditions involving attention, focus, and memory. And the third is remote monitoring in telehealth-type situations, because of the network capabilities.

    The research side uses the same medical-grade hardware, but loaded with different software to enable biometric analysis and development of experimental AR applications. We’re preparing for production and delivery of initial demand early next year, and we’re actively seeking research partners who would get early access to the device.

    In addition to collaborators in neuroscience, neuroengineering, bionics, human-computer interaction, and clinical and translational research, we’re also soliciting input from user experience research to arrive at a final set of specific technical requirements and use-case requirements.

    We think there’s tremendous opportunity here. And we’re constantly being asked, ‘When can this become mainstream?’ We have some thoughts and ideas about that, of course, but we also want to hear from the research community about the use cases they can dream up.

Research areas

Related content

US, NY, New York
We are seeking a Human-Robot Interaction (HRI) Applied Scientist to develop cutting-edge interactions that make robots feel alive, personal, and fun. In this role, you will focus on verbal and non-verbal conversational systems, social dynamics, memory, and long-term relationship formation between robots, their environments, and the people they interact with. Your contributions will be essential in advancing robotics by enabling expressive, socially intelligent, and trustworthy interactions between robots and humans. Key job responsibilities - Develop interactive systems that leverage large language models, multimodal inputs and outputs, reinforcement learning from human feedback, or other advanced techniques to achieve fluid, engaging, and socially appropriate robot behavior - Design and implement intelligent conversational systems that handle turn-taking, grounding, interruption, and incorporates context drawn from a robot's physical environment and shared history with a user - Integrate perceptual sensor streams including gaze, facial expression, gesture, posture, and more to understand social context and produce coherent, lifelike interactions. - Develop memory and personalization systems that allow robots to form lasting relationships with individual users, learn their environments, and adapt their behavior over weeks and months - Stay updated on advancements in HRI, NLP, multimodal AI, and cognitive and social science to apply cutting-edge techniques to robot interaction challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Scientist to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities Develop foundation models for content understanding using state-of-the-art deep learning and multimodal learning techniques to analyze video, audio, and text. Build time sequence foundation models to understand and predict customer behavior patterns and viewing trajectories. Work closely with engineers and product managers to design, implement and launch solutions end-to-end across various Prime Video experiences. Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses. Effectively communicate technical and non-technical ideas with teammates and stakeholders. Stay up-to-date with advancements and the latest modeling techniques in foundation models, multimodal learning, and time series analysis. Publish your research findings in top conferences and journals. About the team Prime Video Recommendation Science team owns science solution to power recommendation and personalization experience on various Prime Video surfaces and devices. We work closely with the engineering teams to launch our solutions in production.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities Develop foundation models for content understanding using state-of-the-art deep learning and multimodal learning techniques to analyze video and text Build time sequence foundation models to understand and predict customer behavior patterns and viewing trajectories Work closely with engineers and product managers to design, implement and launch solutions end-to-end across various Prime Video experiences Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses Effectively communicate technical and non-technical ideas with teammates and stakeholders Stay up-to-date with advancements and the latest modeling techniques in foundation models, multimodal learning, and time series analysis Publish your research findings in top conferences and journals A day in the life We're using advanced approaches such as foundation models to connect information about our videos and customers from a variety of information sources, acquiring and processing data sets on a scale that only a few companies in the world can match. This will enable us to recommend titles effectively, even when we don't have a large behavioral signal (to tackle the cold-start title problem). It will also allow us to find our customer's niche interests, helping them discover groups of titles that they didn't even know existed. We are looking for creative & customer obsessed machine learning scientists who can apply the latest research, state of the art algorithms and ML to build highly scalable page personalization solutions. You'll be a research leader in the space and a hands-on ML practitioner, guiding and collaborating with talented teams of engineers and scientists and senior leaders in the Prime Video organization. You will also have the opportunity to publish your research at internal and external conferences. About the team Prime Video Recommendation Science team owns science solution to power recommendation and personalization experience on various Prime Video surfaces and devices. We work closely with the engineering teams to launch our solutions in production.
US, NY, New York
We are seeking an Research Scientist to lead the development of evaluation frameworks and data collection protocols for robotic capabilities. In this role, you will focus on designing how we measure, stress-test, and improve robot behavior across a wide range of real-world tasks. Your work will play a critical role in shaping how policies are validated and how high-quality datasets are generated to accelerate system performance. You will operate at the intersection of robotics, machine learning, and human-in-the-loop systems, building the infrastructure and methodologies that connect teleoperation, evaluation, and learning. This includes developing evaluation policies, defining task structures, and contributing to operator-facing interfaces that enable scalable and reliable data collection. The ideal candidate is highly experimental, systems-oriented, and comfortable working across software, robotics, and data pipelines, with a strong focus on turning ambiguous capability goals into measurable and actionable evaluation systems. Key job responsibilities - Design and implement evaluation frameworks to measure robot capabilities across structured tasks, edge cases, and real-world scenarios - Develop task definitions, success criteria, and benchmarking methodologies that enable consistent and reproducible evaluation of policies - Create and refine data collection protocols that generate high-quality, task-relevant datasets aligned with model development needs - Build and iterate on teleoperation workflows and operator interfaces to support efficient, reliable, and scalable data collection - Analyze evaluation results and collected data to identify performance gaps, failure modes, and opportunities for targeted data collection - Collaborate with engineering teams to integrate evaluation tooling, logging systems, and data pipelines into the broader robotics stack - Stay current with advances in robotics, evaluation methodologies, and human-in-the-loop learning to continuously improve internal approaches - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers
US, WA, Seattle
The Data Intelligence team is a new function within Amazon Customer Service (CS). We own the end-to-end process of defining, building, implementing, and monitoring a comprehensive data strategy. We also develop and apply Generative Artificial Intelligence (GenAI), Machine Learning (ML), Ontology, and Natural Language Processing (NLP) to enhance customer service associate and customer experiences. As an Applied Scientist, you'll own the definition and implementation of customer-focused, AI-driven innovation in Amazon Customer Service globally, leveraging GenAI, ML, and/or NLP to transform complex business requirements and customer needs into innovative technology solutions. Your expertise will be key in shaping data-driven strategies and addressing complex data challenges. With your expertise in AI, text analysis, embeddings, language modeling, and generation, you'll design and develop scalable AI-powered technology solutions, prioritize initiatives, drive data-driven insights, and deliver business impact. This position will advance applied science best practices, leverage data and AI to drive customer experience improvements, and set new global standards for customer experience. This role requires you to work with a cross-functional team, including scientists, engineers, and product managers, to develop scalable and maintainable AI solutions for both structured and unstructured data. The ideal candidate has strong technical skills in AI techniques (e.g., automated reasoning, reasoning, planning, knowledge representation), excellent written documentation skills, and experience with big data technologies. Success in this role requires combining deep business knowledge with hands-on technical skills to solve customer problems and address complex technical challenges. Key job responsibilities - Develop innovative solutions to complex problems (e.g., Automated Reasoning for Trusted AI-Enabled Customer Service). - Apply technical expertise to implement novel algorithms and modeling solutions, in collaboration with other scientists and engineers. - Analyze data and define metrics to identify actionable insights and measure improvements in customer experience. - Communicate results and insights to both technical and non-technical audiences through written reports, presentations, and internal/external publications. - Collaborate with product management and engineering teams to integrate and optimize models in production systems. A day in the life A typical day as an Applied Scientist in the Data Intelligence team involves combining business expertise with hands-on problem-solving in ML and AI. The role encompasses tackling complex data initiatives, ensuring alignment with customer needs and business objectives, and translating business requirements into practical AI-driven solutions. Working collaboratively with cross-functional teams, this position involves designing and enhancing AI models, focusing on efficiency, precision, and scalability. Daily activities include ensuring data quality, monitoring model performance, and generating actionable insights from vast amounts of information. Each day presents opportunities to resolve complex technical challenges, advance important AI projects, and conceive innovative ways to leverage data in transforming the customer experience. About the team The Data Intelligence team is a new function within Amazon Customer Service. We develop and apply Generative Artificial Intelligence (GenAI), Machine Learning (ML), and Natural Language Processing (NLP) techniques to enhance customer service associate and customer experiences.
US, MA, N.reading
Amazon is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazonwe leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities - Collaborate with simulation and robotics experts to translate physical modeling needs into robust, scalable, and maintainable simulation solutions. - Design and implement high-performance simulation modeling and tools for rigid and deformable body simulation. - Identify and optimize performance bottlenecks in simulation pipelines to support real-time and batch simulation workflows. - Help build validation and unit testing pipelines to ensure correctness and physical fidelity of simulation results. - Identify potential sources of sim-to-real gaps and propose modeling and numerical approximations to reduce them. - Stay current with the latest advances in numerical methods, parallel computing, and GPU architectures, and incorporate them into our tools.
US, MA, North Reading
robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: Enable unprecedented generalization across diverse tasks Enable unprecedented robustness and reliability, industry-ready Integrate multi-modal learning capabilities (visual, tactile, linguistic) Accelerate skill acquisition through demonstration learning Enhance robotic perception and environmental understanding Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As an Applied Science Manager in the Foundation Model team, you will build and lead a team that develops and improves machine learning systems that help robots perceive, reason, and act in real-world environments. You will set the technical direction for leveraging state-of-the-art models (open source and internal research), evaluating them on representative tasks, and adapting/optimizing them to meet robustness, safety, and performance needs. You will drive the capability roadmap and the evaluation strategy that defines “what the robot brain can do,” and you will sponsor targeted innovation when gaps remain. You’ll collaborate closely with research, controls, hardware, and product teams, and ensure the team’s outputs can be further customized and deployed by downstream teams on specific robot embodiments.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the nextlevel. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As a Research Scientist, you will work with a unique and gifted team developing exciting products for consumers and collaborate with cross-functional teams. Our team rewards intellectual curiosity while maintaining a laser-focus in bringing products to market. At the intersession of both academic and applied research in this product area, you have the opportunity to work together with some of the most talented scientists, engineers, and product managers. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, MA, North Reading
How should a robot dig a single item out of a cluttered bin, feel when it has made contact, and adjust in real time without crushing what it touches? Single- and dual-arm contact-rich manipulation at production scale is still being solved. We are looking for a Principal Applied Scientist to define the control architectures that our next-generation grasping systems will be built on. The Manipulation Robotics team develops robotic workcells to pick, grasp, and move millions of items and packages across Amazon's fulfillment network. Reaching into clutter and grasping deformable and diverse items depends on solving contact: force-aware control, compliant behaviors, and the layering of classical controllers and learned policies. You will set the technical direction for how the team approaches contact-rich manipulation, working with leaders across the organization to establish this foundational capability. Key job responsibilities - Own the technical direction and contact-control strategy for contact-rich manipulation, including the boundary between low-level control and learned policy, balancing tradeoffs among speed, performance, quality, cost, complexity, and adaptability. - Identify the open scientific problems that gate contact-rich manipulation at production scale, and invent the methods that solve them. - Architect contact control built on force and tactile sensing, covering compliant-contact behaviors, hybrid position and force control, and the safe interaction envelope. Stay hands-on and personally write critical-path code. - Partner with scientists, hardware designers, and systems engineers to treat the platform, arm, and end-effector as one coherent hierarchical system, including co-designing compliant end-effectors as part of the control strategy. - Create mechanisms to learn from fielded production, reasoning rigorously about failure modes and improving recovery from unexpected contact. - Drive how simulation, analytical models, demonstrations, and real-robot data are used together to turn lab results into scaled warehouse performance. - Establish the reference implementations, evaluation standards, and design review practices that let others build on the architecture and scale your impact without your continuous involvement. - Develop other scientists and engineers through mentorship, technical review, and a leading role in hiring. A day in the life Amazon offers a full range of benefits that support you and eligible family members, including domestic partners. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! About the team We are a small, high-ownership team building robotic workcells, from early-stage R&D through products fielded 24/7 in Amazon fulfillment centers. We work at the hard edge of grasping: contact-rich tasks, deformable and variable items, and mechanisms that must survive millions of cycles at fleet scale. Our people own problems end to end, and scientists work shoulder to shoulder with mechanical, electrical, software, and controls engineers in a fast-moving, highly empowered environment where research ideas turn into shipped systems.
IN, KA, Bengaluru
Are you passionate about giving customers the richest, most inspiring experience in their shopping journey? Do you like to dive deep to understand how customer-centric solutions drive measurable results? Do you enjoy working closely with the business and software engineers to design rigorous experiments, build the data infrastructure behind them, and translate results into decisions? You are in the right place! Come join our Prime & Marketing Analytics and Science (PRIMAS) team, where your work will directly impact millions of customers. The EU Marketing & Prime organization is looking for a Data Scientist to join the PRIMAS team. This role sits at the intersection of applied statistics and large-scale analytics — you'll design experiments and causal models, and also own the data pipelines, metrics, and reporting infrastructure that make those results usable across the business. The PRIMAS team provides a comprehensive understanding of customer segments, affinities, and lifetime value. We use data science tools and advanced statistical techniques to study customer purchase and engagement behaviors, and generate actionable insights on where, when, and how we deliver products and programs to customers. We help increase customer engagement, sales, and marketing efficiency, and our systems are built entirely in-house on automated large-scale analytics infrastructure. You will design, launch, and measure experiments across marketing channels (SEM/SEO, Affiliates, Display, Social, Mobile, Email, Onsite, etc.), engagement products, and customer segments. You will improve our understanding of customer behavior, run rigorous power and minimum detectable effect (MDE) analyses to size experiments correctly, and build the causal and conversion models that value and target our marketing — then build the pipelines and dashboards that keep those signals flowing reliably to stakeholders and downstream systems. You will work at the forefront of consumer analytics, tackling some of the hardest measurement problems in the industry alongside strong scientists, statisticians, and software engineers. Key job responsibilities 1. Design and implement scalable, statistically rigorous experiments (A/B, geo, holdout, quasi-experiments) to measure marketing incrementality across channels. 2. Perform power analysis and minimum detectable effect (MDE) calculations to determine experiment sample sizes, durations, and design trade-offs before launch. 3. Build causal and treatment-effect models that produce conversion and valuation signals consumed by downstream bidding and budgeting systems. 4. Building the ETL, metric definitions, and datasets that make results scalable, extensible, and repeatable rather than one-off analyses. 5. Develop measurement frameworks that quantify the true, platform-independent contribution of marketing over time, and build the dashboards and reporting that keep those metrics visible to the business. 6. Apply statistical, mathematical, and machine learning techniques to solve ambiguous business problems where the right approach isn't obvious. 7. Analyze experiment results for validity — inspecting distributions, checking for sample ratio mismatch, exploring covariate balance, and tracking down the source of anomalies. 8. Communicate experiment design, results, and trade-offs clearly to business and leadership audiences, including inputs into business reviews, and influence decisions and technical direction across teams. 9. Establish scalable, repeatable processes and best practices for experiment design, data modeling, and analysis.