How a universal model is helping one generation of Amazon robots train the next

New approach can cut the setup time required to develop vision-based machine learning solutions from between six to twelve months to one or two.

A fundamental theme at Amazon is movement. Obtaining a product ordered by a customer and moving that product as quickly and efficiently as possible from its source to the customer’s doorstep.

This video shows robots moving packages around an Amazon fulfillment center.

That journey will often take a package through multiple warehouses and include loadings, unloadings, sortings, and routings. Human associates are crucial to this process and so, increasingly, are robotic manipulators. A rising star in this department is the Robin robotic arm and the computer vision system that makes it possible.

Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

This perceptive ability is known as segmentation, and it is central to the development of flexible and adaptive robotic processes for Amazon fulfillment centers. That’s because packages vary enormously in their dimensions and physical characteristics, moving amid an ever-changing mix of packages and against varying backdrops.

Amazon's Robin robot arm is seen lifting packages
Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

Robin is a maturing technology, but there is a constant simmering of new ideas just below the surface at Amazon, with teams of scientists and engineers across the Amazon Robotics AI group and beyond collaborating to develop AI-powered robotic solutions to improve warehouse efficiency. A new modeling approach aims to serve them all.

An abundance of packages — but not data

The initial challenge for these early-stage collaborations is often the same.

“The biggest problem that new project teams usually face is data scarcity,” says Cassie Meeker, an Amazon Robotics AI applied scientist, based in Seattle. Obtaining images relevant to a warehouse process of interest takes time and resources, but that’s just the beginning.

Cassie Meeker, an Amazon Robotics AI applied scientist, is seen standing in front of a Robin robot arm
Cassie Meeker, an Amazon Robotics AI applied scientist, says she and her team started their quest to develop universal models by utilizing publicly available datasets to give their model basic classification skills.

“For some machine learning models, you must annotate each training image manually by drawing multiple polygons around the various packages in the picture,” Meeker explains. “It can take five minutes to annotate just one image if it’s cluttered.”

The lack of task-specific training data means teams might base their perceptual models on just a few hundred images, says Meeker: “If they're lucky, they have a thousand. But even a thousand images aren’t a lot for training a model.”

If new projects do not have sufficient variety in their training data, that’s a challenge.

“The production environment is typically very different to a prototyping environment, so when they go into the production phase on the warehouse floor, they will suddenly see all these things they've never seen before and that their perception system can’t identify,” says Meeker. “They could be setting themselves up for failure.”

This difficulty in obtaining data to train segmentation models is partly due to the very specific subject matter: packages. Many computer vision models are trained on enormous, publicly available datasets full of annotated imagery, including everything from aardvarks to zabaglione. A social media company might want to segment faces, or dogs or cats, because that’s what people have lots of pictures of.

“Many publicly available datasets are perfect for that,” says Meeker. “But at Amazon, we have such a specific application and annotation requirements. It just doesn’t translate well from cat pics.”

A ’universal model’ for packages

In short, building a dataset big enough to train a demanding machine learning model requires time and resources, with no guarantee that the novel robotic process you are working toward will prove successful. This became a recurring issue for Amazon Robotics AI. So this year, work began in earnest to address the data scarcity problem. The solution: a “universal model” able to generalize to virtually any package segmentation task.

To develop the model, Meeker and her colleagues first used publicly available datasets to give their model basic classification skills — being able to distinguish boxes or packages from other things, for example. Next, they honed the model, teaching it to distinguish between many types of packaging in warehouse settings — from plastic bags to padded mailers to cardboard boxes of varying appearance — using a trove of training data compiled by the Robin program and half a dozen other Amazon teams over the last few years. This dataset comprised almost half a million annotated images.

Meet the Amazon robot improving safety

Crucially, these images of packages were snapped from a variety of angles — not only straight down from above a conveyor belt — and against a variety of backgrounds. The sheer number and variation of images make the dataset useful in virtually any warehouse location that may benefit from robotic perception and manipulation.

Meeker estimates that starting a project with the universal model can slash the setup time required to develop vision-based ML solutions from between six to twelve months to just one or two. And it has been made available to other Amazon teams in a user-friendly form, so extensive machine learning expertise is not required.

The universal model has already demonstrated its prowess, courtesy of a project run by Amazon Robotics, called Cardinal. Cardinal is a prototype robotic arm-based system that perceives and picks up packages and places them neatly into large containers ready for transport on delivery trucks. Cardinal’s perception system was developed before the universal model was available, so the team spent a lot of time creating a bespoke training dataset for it, says Cardinal’s perception lead, Jeroen van Baar, an Amazon Robotics senior applied scientist, based in North Reading, Massachusetts.

This video shows Cardinal training itself to distinguish between package types.

“We trained the system using 25,000 annotated training images that we created ourselves. But those early training images were taken using a setup with a different appearance to our prototype Cardinal workstation,” van Baar says. “To achieve the performance that we initially desired, we had to fine-tune our model using a thousand new training images taken from that prototype setting.”

After being updated with only those new images, the universal model was as accurate for performing Cardinal’s task as the workstation’s own robust model.

“Had it been available sooner, I would only have captured data specific to our setup and fine-tuned the universal model from there,” says van Baar. “Being able to shorten training time so significantly is a major benefit.”

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And that’s the point. The universal model can quickly capitalize on any training data produced by a new-project team. This means that when new ideas are tested on the warehouse floor, or existing methods are transplanted to a new Amazon region where things are done slightly differently, the model will have enough data diversity to handle the differences.

Siddhartha Srinivasa, director of Robotics AI, thinks of the universal model as a supportive scaffold that you can use to build your house.

“We're not advocating that everybody live in the same house,” he says. “We're advocating that Amazon teams leverage the scaffolding we're providing to build whatever house they want, because it’s already very powerful, and it is getting better every day.”

Tipping point

Only recently has all this become possible.

“The Robotics AI program is young,” says Meeker. “In the beginning, there was no reason to use other teams’ data, because no one had very much.” But a tipping point has arrived. “We now have enough mature teams in production that we are seeing a real diversity and scaling of data. It is finally generalizable.”

Indeed, while the immediate focus of universal models is identifying and localizing various package types, diverse image data is now accumulating across a range of Amazon programs that cover more aspects of fulfillment centers.

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The universal model now includes images of unpackaged items, too, allowing it to perform segmentation across a greater diversity of warehouse processes. Initiatives such as multimodal identification, which aims to visually identify items without needing to see a barcode, and the automated damage detection program are accruing product-specific data that could be fed into the universal model, as well as images taken on the fulfillment center floor by the autonomous robots that carry crates of products.

“We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet,” says Srinivasa.

We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet.
Siddhartha Srinivasa

This diversity of data and its aggregation is particularly important for robotic perception within Amazon, especially given customers’ shifting needs, frequently novel Amazon packaging, and the company’s commitment to sustainability that means shipping more items in their own unique packaging.

All of this increases the visual variety of products and packages, making it harder for robots to identify from an image where one package ends and another begins.

Feeding the universal model in this way and having it available to new teams will accelerate the experimentation and deployment of future robotic processes. The use of the universal model is factored into Amazon’s immediate operational plans.

“We’re not doing this because it's cool — though it really is cool — but because it is inevitable,” says Srinivasa.

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The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, CA, Sunnyvale
Robots are about to step out of the movies and into our homes. If you're excited about this robotics revolution, come join Amazon's Fauna Robotics. As an Applied Scientist in this org, you'll push the state-of-the-art techniques in Robotics. You'll drive technical excellence in areas such as perception, manipulation, sim2real transfer, reinforcement learning and multi-task learning, designing novel algorithms that bridge the gap between research and real-world deployment. In this role, you will integrate hands-on technical expertise with scientific leadership, ensuring your team delivers robust solutions for dynamic real-world environments. While staying updated with the latest advancements in robotics research, you will leverage your experience and expertise to guide the team towards the most promising direction. Collaborating with a talented group of software engineers and scientists, you will bring your ideas to fruition. Deploying robots in home environments requires you to anticipate challenges not encountered in structured settings like warehouses. Additionally, consumer-grade sensors and actuators necessitate working around their limitations, requiring out-of-the-box innovative ideas. As such, you are someone who truly enjoys thinking about problems using first principles at a holistic and systems level to address the aforementioned challenges. Key job responsibilities - Lead technical initiatives in areas such as robotics foundation models, reinforcement learning and manipulation - - Design experiments to identify the limitations of current state-of-the-art models and developing new models or techniques that can surpass these models - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Mentor fellow scientists while maintaining strong individual technical contributions - Collaborate with engineering teams to optimize and scale models for real-world applications - Influence technical decisions and implementation strategies within your area of focus - Experienced in communicating complex technical work to a non-technical audience - The ability to work with minimal guidance, be proactive and to handle ambiguity and the challenge of quickly evolving goals About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.