How a universal model is helping one generation of Amazon robots train the next

New approach can cut the setup time required to develop vision-based machine learning solutions from between six to twelve months to one or two.

A fundamental theme at Amazon is movement. Obtaining a product ordered by a customer and moving that product as quickly and efficiently as possible from its source to the customer’s doorstep.

This video shows robots moving packages around an Amazon fulfillment center.

That journey will often take a package through multiple warehouses and include loadings, unloadings, sortings, and routings. Human associates are crucial to this process and so, increasingly, are robotic manipulators. A rising star in this department is the Robin robotic arm and the computer vision system that makes it possible.

Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

This perceptive ability is known as segmentation, and it is central to the development of flexible and adaptive robotic processes for Amazon fulfillment centers. That’s because packages vary enormously in their dimensions and physical characteristics, moving amid an ever-changing mix of packages and against varying backdrops.

Amazon's Robin robot arm is seen lifting packages
Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

Robin is a maturing technology, but there is a constant simmering of new ideas just below the surface at Amazon, with teams of scientists and engineers across the Amazon Robotics AI group and beyond collaborating to develop AI-powered robotic solutions to improve warehouse efficiency. A new modeling approach aims to serve them all.

An abundance of packages — but not data

The initial challenge for these early-stage collaborations is often the same.

“The biggest problem that new project teams usually face is data scarcity,” says Cassie Meeker, an Amazon Robotics AI applied scientist, based in Seattle. Obtaining images relevant to a warehouse process of interest takes time and resources, but that’s just the beginning.

Cassie Meeker, an Amazon Robotics AI applied scientist, is seen standing in front of a Robin robot arm
Cassie Meeker, an Amazon Robotics AI applied scientist, says she and her team started their quest to develop universal models by utilizing publicly available datasets to give their model basic classification skills.

“For some machine learning models, you must annotate each training image manually by drawing multiple polygons around the various packages in the picture,” Meeker explains. “It can take five minutes to annotate just one image if it’s cluttered.”

The lack of task-specific training data means teams might base their perceptual models on just a few hundred images, says Meeker: “If they're lucky, they have a thousand. But even a thousand images aren’t a lot for training a model.”

If new projects do not have sufficient variety in their training data, that’s a challenge.

“The production environment is typically very different to a prototyping environment, so when they go into the production phase on the warehouse floor, they will suddenly see all these things they've never seen before and that their perception system can’t identify,” says Meeker. “They could be setting themselves up for failure.”

This difficulty in obtaining data to train segmentation models is partly due to the very specific subject matter: packages. Many computer vision models are trained on enormous, publicly available datasets full of annotated imagery, including everything from aardvarks to zabaglione. A social media company might want to segment faces, or dogs or cats, because that’s what people have lots of pictures of.

“Many publicly available datasets are perfect for that,” says Meeker. “But at Amazon, we have such a specific application and annotation requirements. It just doesn’t translate well from cat pics.”

A ’universal model’ for packages

In short, building a dataset big enough to train a demanding machine learning model requires time and resources, with no guarantee that the novel robotic process you are working toward will prove successful. This became a recurring issue for Amazon Robotics AI. So this year, work began in earnest to address the data scarcity problem. The solution: a “universal model” able to generalize to virtually any package segmentation task.

To develop the model, Meeker and her colleagues first used publicly available datasets to give their model basic classification skills — being able to distinguish boxes or packages from other things, for example. Next, they honed the model, teaching it to distinguish between many types of packaging in warehouse settings — from plastic bags to padded mailers to cardboard boxes of varying appearance — using a trove of training data compiled by the Robin program and half a dozen other Amazon teams over the last few years. This dataset comprised almost half a million annotated images.

Meet the Amazon robot improving safety

Crucially, these images of packages were snapped from a variety of angles — not only straight down from above a conveyor belt — and against a variety of backgrounds. The sheer number and variation of images make the dataset useful in virtually any warehouse location that may benefit from robotic perception and manipulation.

Meeker estimates that starting a project with the universal model can slash the setup time required to develop vision-based ML solutions from between six to twelve months to just one or two. And it has been made available to other Amazon teams in a user-friendly form, so extensive machine learning expertise is not required.

The universal model has already demonstrated its prowess, courtesy of a project run by Amazon Robotics, called Cardinal. Cardinal is a prototype robotic arm-based system that perceives and picks up packages and places them neatly into large containers ready for transport on delivery trucks. Cardinal’s perception system was developed before the universal model was available, so the team spent a lot of time creating a bespoke training dataset for it, says Cardinal’s perception lead, Jeroen van Baar, an Amazon Robotics senior applied scientist, based in North Reading, Massachusetts.

This video shows Cardinal training itself to distinguish between package types.

“We trained the system using 25,000 annotated training images that we created ourselves. But those early training images were taken using a setup with a different appearance to our prototype Cardinal workstation,” van Baar says. “To achieve the performance that we initially desired, we had to fine-tune our model using a thousand new training images taken from that prototype setting.”

After being updated with only those new images, the universal model was as accurate for performing Cardinal’s task as the workstation’s own robust model.

“Had it been available sooner, I would only have captured data specific to our setup and fine-tuned the universal model from there,” says van Baar. “Being able to shorten training time so significantly is a major benefit.”

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And that’s the point. The universal model can quickly capitalize on any training data produced by a new-project team. This means that when new ideas are tested on the warehouse floor, or existing methods are transplanted to a new Amazon region where things are done slightly differently, the model will have enough data diversity to handle the differences.

Siddhartha Srinivasa, director of Robotics AI, thinks of the universal model as a supportive scaffold that you can use to build your house.

“We're not advocating that everybody live in the same house,” he says. “We're advocating that Amazon teams leverage the scaffolding we're providing to build whatever house they want, because it’s already very powerful, and it is getting better every day.”

Tipping point

Only recently has all this become possible.

“The Robotics AI program is young,” says Meeker. “In the beginning, there was no reason to use other teams’ data, because no one had very much.” But a tipping point has arrived. “We now have enough mature teams in production that we are seeing a real diversity and scaling of data. It is finally generalizable.”

Indeed, while the immediate focus of universal models is identifying and localizing various package types, diverse image data is now accumulating across a range of Amazon programs that cover more aspects of fulfillment centers.

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The universal model now includes images of unpackaged items, too, allowing it to perform segmentation across a greater diversity of warehouse processes. Initiatives such as multimodal identification, which aims to visually identify items without needing to see a barcode, and the automated damage detection program are accruing product-specific data that could be fed into the universal model, as well as images taken on the fulfillment center floor by the autonomous robots that carry crates of products.

“We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet,” says Srinivasa.

We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet.
Siddhartha Srinivasa

This diversity of data and its aggregation is particularly important for robotic perception within Amazon, especially given customers’ shifting needs, frequently novel Amazon packaging, and the company’s commitment to sustainability that means shipping more items in their own unique packaging.

All of this increases the visual variety of products and packages, making it harder for robots to identify from an image where one package ends and another begins.

Feeding the universal model in this way and having it available to new teams will accelerate the experimentation and deployment of future robotic processes. The use of the universal model is factored into Amazon’s immediate operational plans.

“We’re not doing this because it's cool — though it really is cool — but because it is inevitable,” says Srinivasa.

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Are you passionate about pushing the boundaries of what robots can do? Amazon is looking for a creative and driven Applied Scientist to help build intelligent robotic manipulation systems powered by reinforcement learning. In this role, you will research, design, and deploy machine learning solutions that enable robots to interact with the physical world in increasingly capable ways. You will tackle complex, ambiguous problems where textbook answers don't exist, working backwards from real-world needs to invent new approaches. Your work will directly influence how automation systems learn, adapt, and perform at Amazon's scale — and you will see your research come to life on real hardware. Key job responsibilities - Research and develop reinforcement learning methods for robotic manipulation, advancing the state of the art in sim-to-real transfer, contact-rich control, and adaptive grasping strategies. - Design, implement, and evaluate machine learning models and algorithms, leveraging deep learning frameworks such as PyTorch or TensorFlow to train policies that generalize across varied manipulation tasks. - Build and maintain production-quality code that integrates scientific prototypes into larger robotics systems, making thoughtful tradeoffs between complexity, performance, and maintainability. - Collaborate with cross-functional engineering and science teams to define simulation requirements, validate model performance, and iterate on solutions informed by real-world hardware feedback. - Contribute to the team's scientific roadmap by identifying new research directions, mentoring fellow scientists, and publishing results at peer-reviewed venues when appropriate. A day in the life You might start your morning reviewing overnight training runs, analyzing reward curves and failure modes from your latest reinforcement learning experiments. After a quick sync with robotics engineers, you shift to refining a simulation environment to close a gap you spotted between sim and real performance. In the afternoon, you pair with a teammate to design a new evaluation framework, then wrap up by drafting a short write-up of your findings to share with the broader team. About the team Our team sits at the intersection of machine learning research and real-world robotics, focused on teaching robots to manipulate objects with precision and adaptability. We combine reinforcement learning, physics-based simulation, and hands-on hardware validation to deliver solutions that work beyond the lab. We value intellectual curiosity, collaborative problem-solving, and a shared commitment to turning ambitious research ideas into tangible impact. If you are excited about building intelligent systems that learn from experience and operate at scale, this is the team for you.
US, WA, Seattle
The charter of the Entertainment Economics team includes working on high-impact projects that require economics expertise and a cross-business perspective. Our team supports Amazon’s diverse entertainment businesses – especially Prime Video, Amazon Music, Amazon MGM Studios, and Gaming (Luna) – through complex causal measurements (observational and experimental) and structural modeling. Some of our team’s areas of science expertise include marketing science, long-term value measurement, and experimentation. As a central economics team not embedded in any particular business, we strive to provide objective analyses that take a customer-obsessed, pan-Amazon perspective. This role partners with the Prime Science team to evaluate and improve the way Amazon allocates Prime subscription revenue across its benefit teams, including entertainment businesses. Prime is Amazon's premiere membership program, with over 200mm members world-wide, bringing in billions in Prime subscription revenue annually. Prime is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits: fast and free shipping, entertainment & digital content, reading, healthcare, and grocery. Each of these Prime benefits is supported by a different organization, and each relies on Prime subscription revenue to make critical investment decisions. Our team partners with Prime Science to ensure that these allocations are credible, actionable, and incentive compatible for every benefit. To support this work, this role will create science models, validate them, and productionize them. In addition to stellar economics expertise, this role requires systems thinking (anticipating how complex interconnected models will respond to changes in data or modeling), strategic thinking (supporting decisions that affect 200 million+ customers and set Amazon’s direction for years to come), and scientifically novel thinking (using AI and the latest science advancements to achieve move). The ideal candidate is expert in causal inference with experience working in large, complex structural modeling environments. They are a creative problem-solver, able to identify new approaches that solve multiple problems at once while minimizing churn. They think big, not limiting themselves to what’s been done before, while tactfully accounting for the costs of major changes. They can add structure to incredibly ambiguous business contexts, making defensible assumptions and delivering measurements that drive impactful business decisions. They have effective communication and the skill to translate data-driven findings into actionable insights for senior leaders. Finally, they are empathetic and constructive. Our healthy team culture is supportive and fast-paced, and we prioritize learning, growth, and helping each other to continuously raise the bar. Impact and Career Growth In today’s entertainment landscape, critical decisions are made with data and economic models. You’ll help leaders ask the right questions, and then deliver data-driven answers, helping to create the future of Amazon. You’ll help define a long-term science vision in this space and translate it into an actionable roadmap. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding – a perfect recipe for career growth as an economist in tech. Key job responsibilities • Design and build econometric models, especially causal models, to measure the value of the business and its many features • Develop science products from concept to prototype to production, incorporating feedback from scientists and business partners • Independently identify and pursue new opportunities to leverage economic insights across entertainment and Prime • Write business and technical documents communicating business context, methods, and results to business leadership and other scientists • Serve as a technical reviewer for our team and related teams, including document and code reviews