How a universal model is helping one generation of Amazon robots train the next

New approach can cut the setup time required to develop vision-based machine learning solutions from between six to twelve months to one or two.

A fundamental theme at Amazon is movement. Obtaining a product ordered by a customer and moving that product as quickly and efficiently as possible from its source to the customer’s doorstep.

This video shows robots moving packages around an Amazon fulfillment center.

That journey will often take a package through multiple warehouses and include loadings, unloadings, sortings, and routings. Human associates are crucial to this process and so, increasingly, are robotic manipulators. A rising star in this department is the Robin robotic arm and the computer vision system that makes it possible.

Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

This perceptive ability is known as segmentation, and it is central to the development of flexible and adaptive robotic processes for Amazon fulfillment centers. That’s because packages vary enormously in their dimensions and physical characteristics, moving amid an ever-changing mix of packages and against varying backdrops.

Amazon's Robin robot arm is seen lifting packages
Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

Robin is a maturing technology, but there is a constant simmering of new ideas just below the surface at Amazon, with teams of scientists and engineers across the Amazon Robotics AI group and beyond collaborating to develop AI-powered robotic solutions to improve warehouse efficiency. A new modeling approach aims to serve them all.

An abundance of packages — but not data

The initial challenge for these early-stage collaborations is often the same.

“The biggest problem that new project teams usually face is data scarcity,” says Cassie Meeker, an Amazon Robotics AI applied scientist, based in Seattle. Obtaining images relevant to a warehouse process of interest takes time and resources, but that’s just the beginning.

Cassie Meeker, an Amazon Robotics AI applied scientist, is seen standing in front of a Robin robot arm
Cassie Meeker, an Amazon Robotics AI applied scientist, says she and her team started their quest to develop universal models by utilizing publicly available datasets to give their model basic classification skills.

“For some machine learning models, you must annotate each training image manually by drawing multiple polygons around the various packages in the picture,” Meeker explains. “It can take five minutes to annotate just one image if it’s cluttered.”

The lack of task-specific training data means teams might base their perceptual models on just a few hundred images, says Meeker: “If they're lucky, they have a thousand. But even a thousand images aren’t a lot for training a model.”

If new projects do not have sufficient variety in their training data, that’s a challenge.

“The production environment is typically very different to a prototyping environment, so when they go into the production phase on the warehouse floor, they will suddenly see all these things they've never seen before and that their perception system can’t identify,” says Meeker. “They could be setting themselves up for failure.”

This difficulty in obtaining data to train segmentation models is partly due to the very specific subject matter: packages. Many computer vision models are trained on enormous, publicly available datasets full of annotated imagery, including everything from aardvarks to zabaglione. A social media company might want to segment faces, or dogs or cats, because that’s what people have lots of pictures of.

“Many publicly available datasets are perfect for that,” says Meeker. “But at Amazon, we have such a specific application and annotation requirements. It just doesn’t translate well from cat pics.”

A ’universal model’ for packages

In short, building a dataset big enough to train a demanding machine learning model requires time and resources, with no guarantee that the novel robotic process you are working toward will prove successful. This became a recurring issue for Amazon Robotics AI. So this year, work began in earnest to address the data scarcity problem. The solution: a “universal model” able to generalize to virtually any package segmentation task.

To develop the model, Meeker and her colleagues first used publicly available datasets to give their model basic classification skills — being able to distinguish boxes or packages from other things, for example. Next, they honed the model, teaching it to distinguish between many types of packaging in warehouse settings — from plastic bags to padded mailers to cardboard boxes of varying appearance — using a trove of training data compiled by the Robin program and half a dozen other Amazon teams over the last few years. This dataset comprised almost half a million annotated images.

Meet the Amazon robot improving safety

Crucially, these images of packages were snapped from a variety of angles — not only straight down from above a conveyor belt — and against a variety of backgrounds. The sheer number and variation of images make the dataset useful in virtually any warehouse location that may benefit from robotic perception and manipulation.

Meeker estimates that starting a project with the universal model can slash the setup time required to develop vision-based ML solutions from between six to twelve months to just one or two. And it has been made available to other Amazon teams in a user-friendly form, so extensive machine learning expertise is not required.

The universal model has already demonstrated its prowess, courtesy of a project run by Amazon Robotics, called Cardinal. Cardinal is a prototype robotic arm-based system that perceives and picks up packages and places them neatly into large containers ready for transport on delivery trucks. Cardinal’s perception system was developed before the universal model was available, so the team spent a lot of time creating a bespoke training dataset for it, says Cardinal’s perception lead, Jeroen van Baar, an Amazon Robotics senior applied scientist, based in North Reading, Massachusetts.

This video shows Cardinal training itself to distinguish between package types.

“We trained the system using 25,000 annotated training images that we created ourselves. But those early training images were taken using a setup with a different appearance to our prototype Cardinal workstation,” van Baar says. “To achieve the performance that we initially desired, we had to fine-tune our model using a thousand new training images taken from that prototype setting.”

After being updated with only those new images, the universal model was as accurate for performing Cardinal’s task as the workstation’s own robust model.

“Had it been available sooner, I would only have captured data specific to our setup and fine-tuned the universal model from there,” says van Baar. “Being able to shorten training time so significantly is a major benefit.”

Related content
Company is testing a new class of robots that use artificial intelligence and computer vision to move freely throughout facilities.

And that’s the point. The universal model can quickly capitalize on any training data produced by a new-project team. This means that when new ideas are tested on the warehouse floor, or existing methods are transplanted to a new Amazon region where things are done slightly differently, the model will have enough data diversity to handle the differences.

Siddhartha Srinivasa, director of Robotics AI, thinks of the universal model as a supportive scaffold that you can use to build your house.

“We're not advocating that everybody live in the same house,” he says. “We're advocating that Amazon teams leverage the scaffolding we're providing to build whatever house they want, because it’s already very powerful, and it is getting better every day.”

Tipping point

Only recently has all this become possible.

“The Robotics AI program is young,” says Meeker. “In the beginning, there was no reason to use other teams’ data, because no one had very much.” But a tipping point has arrived. “We now have enough mature teams in production that we are seeing a real diversity and scaling of data. It is finally generalizable.”

Indeed, while the immediate focus of universal models is identifying and localizing various package types, diverse image data is now accumulating across a range of Amazon programs that cover more aspects of fulfillment centers.

Related content
Why detecting damage is so tricky at Amazon’s scale — and how researchers are training robots to help with that gargantuan task.

The universal model now includes images of unpackaged items, too, allowing it to perform segmentation across a greater diversity of warehouse processes. Initiatives such as multimodal identification, which aims to visually identify items without needing to see a barcode, and the automated damage detection program are accruing product-specific data that could be fed into the universal model, as well as images taken on the fulfillment center floor by the autonomous robots that carry crates of products.

“We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet,” says Srinivasa.

We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet.
Siddhartha Srinivasa

This diversity of data and its aggregation is particularly important for robotic perception within Amazon, especially given customers’ shifting needs, frequently novel Amazon packaging, and the company’s commitment to sustainability that means shipping more items in their own unique packaging.

All of this increases the visual variety of products and packages, making it harder for robots to identify from an image where one package ends and another begins.

Feeding the universal model in this way and having it available to new teams will accelerate the experimentation and deployment of future robotic processes. The use of the universal model is factored into Amazon’s immediate operational plans.

“We’re not doing this because it's cool — though it really is cool — but because it is inevitable,” says Srinivasa.

Related content

  • Staff writer
    April 14, 2026
    Built in collaboration with the Gray Lab at Johns Hopkins Whiting School of Engineering, the Antibody Developability Benchmark is powered by one of the most diverse antibody datasets in public literature, enabling transparent performance evaluation for AI-guided antibody design.
  • Staff writer
    December 29, 2025
    From foundation model safety frameworks and formal verification at cloud scale to advanced robotics and multimodal AI reasoning, these are the most viewed publications from Amazon scientists and collaborators in 2025.
  • Staff writer
    December 29, 2025
    From quantum computing breakthroughs and foundation models for robotics to the evolution of Amazon Aurora and advances in agentic AI, these are the posts that captured readers' attention in 2025.
US, WA, Seattle
Economists in this role partner with business stakeholders to distill complex problems into testable economic questions and generate actionable insights. They collaborate with engineers and scientists to estimate models on large-scale data, design pilots, measure impact, and scale successful prototypes into improved policies and programs. They leverage AI tools to scale economic study for broader business impact. They communicate findings to business leaders, incorporate feedback, and deliver customer-centric solutions at scale.
US, NY, New York
Are you passionate about solving big problems from ground-up? Do you enjoy building new state-of-the-art products at internet scale? Come lead the innovation in this startup team, vertical ad products. This is a green field problem without a known answer or a pattern to follow. We have ambitious vision to simplify full funnel advertising solutions, at scale, with specialized agentic AI-powered models and diversify the demand to strategic verticals including finserv, autos, locals.. etc. We are seeking an experienced Applied Scientist to drive innovation in our Ads Foundational Model. In this individual contributor role, you will apply advanced machine learning techniques to improve advertiser performance and customer experience. Key job responsibilities As an Applied Scientist on this team, you will: 1. Develop and drive the science strategy for Ads Foundational Model (Ads-FM), aligning it with the program's objectives and overall business goals. 2. Identify high-impact opportunities within Ads-FM program and lead the ideation, planning, and execution of science initiatives to address them. 3. Build and deploy machine learning models using computer vision, natural language processing, and deep learning to evaluate and enhance ad effectiveness. 4. Develop algorithms that extract meaningful signals from image, video, and audio content to predict and improve customer engagement 5. Leverage Amazon's extensive data repository to create predictive models that generate actionable recommendations for more compelling ad creative 6. Collaborate with business leaders and cross-functional teams to implement ML-powered solutions 7. Contribute to the ML roadmap for the Ads-FM program through innovation and research.
US, WA, Seattle
This role will contribute to developing the Economics and Science products and services in the Fee domain, with specialization in supply chain systems and fees. Through the lens of economics, you will develop causal links for how Amazon, Sellers and Customers interact. You will be a key and senior scientist, advising Amazon leaders how to price our services. You will work on developing frameworks and scaleable, repeatable models supporting optimal pricing and policy in the two-sided marketplace that is central to Amazon's business. The pricing for Amazon services is complex. You will partner with science and technology teams across Amazon including Advertising, Supply Chain, Operations, Prime, Consumer Pricing, and Finance. We are looking for an experienced Principal Economist to improve our understanding of seller Economics, enhance our ability to estimate the causal impact of fees, and work with partner teams to design pricing policy changes. In this role, you will provide guidance to scientists to develop econometric models to influence our fee pricing worldwide. You will lead the development of causal models to help isolate the impact of fee and policy changes from other business actions, using experiments when possible, or observational data when not. Key job responsibilities The ideal candidate will have extensive Economics knowledge, demonstrated strength in practical and policy relevant structural econometrics, strong collaboration skills, proven ability to lead highly ambiguous and large projects, and a drive to deliver results. They will work closely with Economists, Data / Applied Scientists, Strategy Analysts, Data Engineers, and Product leads to integrate economic insights into policy and systems production. Familiarity with systems and services that constitute seller supply chains is a plus but not required. About the team The Stores Economics and Sciences team is a central science team that supports Amazon's Retail and Supply Chain leadership. We tackle some of Amazon's most challenging economics and machine learning problems, where our mandate is to impact the business on massive scale.
US, CA, San Diego
The Private Brands team is looking for a Research Scientist to join the team in building science solutions at scale. Our team applies Optimization, Machine Learning, Statistics, Causal Inference, and Econometrics/Economics to derive actionable insights about the complex economy of Amazon’s retail business and develop Statistical Models and Algorithms to drive strategic business decisions and improve operations. We are an interdisciplinary team of Scientists, Engineers, and Economists. Key job responsibilities You will work with business leaders, scientists, and economists to translate business and functional requirements into concrete deliverables, including the design, development, testing, and deployment of highly scalable optimization solutions and ML models. This is a unique, high visibility opportunity for someone who wants to have business impact, dive deep into large-scale problems, enable measurable actions on the consumer economy, and work closely with scientists and economists. As a Research Scientist, you bring business and industry context to science and technology decisions. You set the standard for scientific excellence and make decisions that affect the way we build and integrate algorithms. Your solutions are exemplary in terms of algorithm design, clarity, model structure, efficiency, and extensibility. You tackle intrinsically hard problems, acquiring expertise as needed. You decompose complex problems into straightforward solutions. We are particularly interested in candidates with experience in Operations Research and predictive models and working with distributed systems. Academic and/or practical background in Operations Research, Machine Learning and Reinforcement Learning are particularly relevant for this position. To know more about Amazon science, Please visit https://www.amazon.science
US, CA, Palo Alto
Alexa for Shopping (previously Rufus) is seeking a Senior Manager, Applied Science to lead multidisciplinary teams of Applied Scientists and Machine Learning Engineers building next-generation conversational AI and multi-agent systems powering customer-facing experiences at scale. This leader will drive both scientific innovation and execution across large language models (LLMs), agent orchestration, retrieval and grounding systems, evaluation frameworks, and scalable AI infrastructure. The role requires a combination of deep technical judgment, organizational leadership, product and engineering partnership, and operational excellence. The ideal candidate has a strong track record of building high-performing science and engineering teams, translating ambiguous business problems into scalable AI solutions, and delivering measurable customer impact through applied machine learning and generative AI technologies. Key job responsibilities - Lead and grow teams of Applied Scientists and Machine Learning Engineers working on conversational AI and multi-agent orchestration systems. - Define and drive technical strategy for large-scale generative AI systems, including LLM routing, prompting, grounding, memory, tool use, personalization, and response optimization. - Partner closely with Product, Engineering, and Tech leadership to align AI investments with long-term business and customer goals. - Drive end-to-end delivery of production AI systems balancing quality, latency, scalability, safety, and operational reliability. - Establish scientific and engineering best practices across experimentation, evaluation, model iteration, and production deployment. - Lead roadmap prioritization and execution across research innovation and product delivery timelines. - Build scalable evaluation methodologies and quality frameworks for multilingual and global customer experiences. - Mentor and develop technical leaders across both science and engineering disciplines. - Foster a high-performance culture centered on customer obsession, innovation, operational excellence, and strong cross-functional collaboration.
US, NY, New York
We are seeking a Human-Robot Interaction (HRI) Applied Scientist to develop cutting-edge interactions that make robots feel alive, personal, and fun. In this role, you will focus on verbal and non-verbal conversational systems, social dynamics, memory, and long-term relationship formation between robots, their environments, and the people they interact with. Your contributions will be essential in advancing robotics by enabling expressive, socially intelligent, and trustworthy interactions between robots and humans. Key job responsibilities - Develop interactive systems that leverage large language models, multimodal inputs and outputs, reinforcement learning from human feedback, or other advanced techniques to achieve fluid, engaging, and socially appropriate robot behavior - Design and implement intelligent conversational systems that handle turn-taking, grounding, interruption, and incorporates context drawn from a robot's physical environment and shared history with a user - Integrate perceptual sensor streams including gaze, facial expression, gesture, posture, and more to understand social context and produce coherent, lifelike interactions. - Develop memory and personalization systems that allow robots to form lasting relationships with individual users, learn their environments, and adapt their behavior over weeks and months - Stay updated on advancements in HRI, NLP, multimodal AI, and cognitive and social science to apply cutting-edge techniques to robot interaction challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation
IN, KA, Bengaluru
Do you want to join an innovative team of scientists applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about modeling terabytes of data and building state-of-the-art algorithms to solve complex, real-world fraud and risk challenges? Do you enjoy owning end-to-end machine learning problems, directly influencing customer experience and company profitability, while collaborating in a diverse, high-performing team? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to design, develop, and deploy advanced algorithmic systems that safeguard millions of transactions every day. In this role, you will independently drive model development from problem formulation to production deployment, build scalable ML solutions, and leverage emerging technologies—including Generative AI and LLMs—to enhance fraud detection and next-generation risk prevention systems. Key job responsibilities Own end-to-end development of machine learning models for large-scale risk management systems Analyze large volumes of historical and real-time data to identify fraud patterns and emerging risk trends Design, develop, validate, and deploy innovative models to production environments Apply GenAI/LLM technologies to automate risk evaluation and improve operational efficiency Collaborate closely with software engineering teams to implement scalable, real-time model solutions Partner with operations and business stakeholders to translate risk insights into measurable impact Establish scalable and automated processes for data analysis, model experimentation, validation, and monitoring Track model performance and business metrics; communicate insights clearly to technical and non-technical stakeholders Research and implement novel machine learning and statistical methodologies
IN, KA, Bengaluru
Do you want to join an innovative team applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about working with large-scale datasets and developing models that solve real-world fraud and risk challenges? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to help develop scalable machine learning solutions that safeguard millions of transactions every day. In this role, you will partner with senior scientists and engineers to translate business problems into data-driven solutions, build and evaluate models, and contribute to next-generation risk prevention systems, including applications of Generative AI and LLM technologies. Key job responsibilities Apply machine learning and statistical techniques to build and improve risk management models Analyze large-scale historical data to identify risk patterns and emerging trends Develop, validate, and deploy innovative models under the guidance of senior scientists Experiment with emerging technologies, including GenAI/LLMs, to enhance automation and risk evaluation Collaborate closely with software engineers to implement models in real-time production systems Partner with operations and business teams to improve risk policies and operational efficiency Build scalable, automated pipelines for data analysis, model training, and validation Monitor model performance and provide clear reporting on key risk and business metrics Research and prototype new modeling approaches to improve system performance
IN, KA, Bengaluru
Do you want to join an innovative team of scientists applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about modeling terabytes of data and building state-of-the-art algorithms to solve complex, real-world fraud and risk challenges? Do you enjoy owning end-to-end machine learning problems, directly influencing customer experience and company profitability, while collaborating in a diverse, high-performing team? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to design, develop, and deploy advanced algorithmic systems that safeguard millions of transactions every day. In this role, you will independently drive model development from problem formulation to production deployment, build scalable ML solutions, and leverage emerging technologies—including Generative AI and LLMs—to enhance fraud detection and next-generation risk prevention systems. Key job responsibilities Own end-to-end development of machine learning models for large-scale risk management systems Analyze large volumes of historical and real-time data to identify fraud patterns and emerging risk trends Design, develop, validate, and deploy innovative models to production environments Apply GenAI/LLM technologies to automate risk evaluation and improve operational efficiency Collaborate closely with software engineering teams to implement scalable, real-time model solutions Partner with operations and business stakeholders to translate risk insights into measurable impact Establish scalable and automated processes for data analysis, model experimentation, validation, and monitoring Track model performance and business metrics; communicate insights clearly to technical and non-technical stakeholders Research and implement novel machine learning and statistical methodologies
IN, KA, Bengaluru
Do you want to lead the development of advanced machine learning systems that protect millions of customers and power a trusted global eCommerce experience? Are you passionate about modeling terabytes of data, solving highly ambiguous fraud and risk challenges, and driving step-change improvements through scientific innovation? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right place for you. We are seeking a Senior Applied Scientist to define and drive the scientific direction of large-scale risk management systems that safeguard millions of transactions every day. In this role, you will lead the design and deployment of advanced machine learning solutions, influence cross-team technical strategy, and leverage emerging technologies—including Generative AI and LLMs—to build next-generation risk prevention platforms. Key job responsibilities Lead the end-to-end scientific strategy for large-scale fraud and risk modeling initiatives Define problem statements, success metrics, and long-term modeling roadmaps in partnership with business and engineering leaders Design, develop, and deploy highly scalable machine learning systems in real-time production environments Drive innovation using advanced ML, deep learning, and GenAI/LLM technologies to automate and transform risk evaluation Influence system architecture and partner with engineering teams to ensure robust, scalable implementations Establish best practices for experimentation, model validation, monitoring, and lifecycle management Mentor and raise the technical bar for junior scientists through reviews, technical guidance, and thought leadership Communicate complex scientific insights clearly to senior leadership and cross-functional stakeholders Identify emerging scientific trends and translate them into impactful production solutions