How a universal model is helping one generation of Amazon robots train the next

New approach can cut the setup time required to develop vision-based machine learning solutions from between six to twelve months to one or two.

A fundamental theme at Amazon is movement. Obtaining a product ordered by a customer and moving that product as quickly and efficiently as possible from its source to the customer’s doorstep.

This video shows robots moving packages around an Amazon fulfillment center.

That journey will often take a package through multiple warehouses and include loadings, unloadings, sortings, and routings. Human associates are crucial to this process and so, increasingly, are robotic manipulators. A rising star in this department is the Robin robotic arm and the computer vision system that makes it possible.

Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

This perceptive ability is known as segmentation, and it is central to the development of flexible and adaptive robotic processes for Amazon fulfillment centers. That’s because packages vary enormously in their dimensions and physical characteristics, moving amid an ever-changing mix of packages and against varying backdrops.

Amazon's Robin robot arm is seen lifting packages
Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

Robin is a maturing technology, but there is a constant simmering of new ideas just below the surface at Amazon, with teams of scientists and engineers across the Amazon Robotics AI group and beyond collaborating to develop AI-powered robotic solutions to improve warehouse efficiency. A new modeling approach aims to serve them all.

An abundance of packages — but not data

The initial challenge for these early-stage collaborations is often the same.

“The biggest problem that new project teams usually face is data scarcity,” says Cassie Meeker, an Amazon Robotics AI applied scientist, based in Seattle. Obtaining images relevant to a warehouse process of interest takes time and resources, but that’s just the beginning.

Cassie Meeker, an Amazon Robotics AI applied scientist, is seen standing in front of a Robin robot arm
Cassie Meeker, an Amazon Robotics AI applied scientist, says she and her team started their quest to develop universal models by utilizing publicly available datasets to give their model basic classification skills.

“For some machine learning models, you must annotate each training image manually by drawing multiple polygons around the various packages in the picture,” Meeker explains. “It can take five minutes to annotate just one image if it’s cluttered.”

The lack of task-specific training data means teams might base their perceptual models on just a few hundred images, says Meeker: “If they're lucky, they have a thousand. But even a thousand images aren’t a lot for training a model.”

If new projects do not have sufficient variety in their training data, that’s a challenge.

“The production environment is typically very different to a prototyping environment, so when they go into the production phase on the warehouse floor, they will suddenly see all these things they've never seen before and that their perception system can’t identify,” says Meeker. “They could be setting themselves up for failure.”

This difficulty in obtaining data to train segmentation models is partly due to the very specific subject matter: packages. Many computer vision models are trained on enormous, publicly available datasets full of annotated imagery, including everything from aardvarks to zabaglione. A social media company might want to segment faces, or dogs or cats, because that’s what people have lots of pictures of.

“Many publicly available datasets are perfect for that,” says Meeker. “But at Amazon, we have such a specific application and annotation requirements. It just doesn’t translate well from cat pics.”

A ’universal model’ for packages

In short, building a dataset big enough to train a demanding machine learning model requires time and resources, with no guarantee that the novel robotic process you are working toward will prove successful. This became a recurring issue for Amazon Robotics AI. So this year, work began in earnest to address the data scarcity problem. The solution: a “universal model” able to generalize to virtually any package segmentation task.

To develop the model, Meeker and her colleagues first used publicly available datasets to give their model basic classification skills — being able to distinguish boxes or packages from other things, for example. Next, they honed the model, teaching it to distinguish between many types of packaging in warehouse settings — from plastic bags to padded mailers to cardboard boxes of varying appearance — using a trove of training data compiled by the Robin program and half a dozen other Amazon teams over the last few years. This dataset comprised almost half a million annotated images.

Meet the Amazon robot improving safety

Crucially, these images of packages were snapped from a variety of angles — not only straight down from above a conveyor belt — and against a variety of backgrounds. The sheer number and variation of images make the dataset useful in virtually any warehouse location that may benefit from robotic perception and manipulation.

Meeker estimates that starting a project with the universal model can slash the setup time required to develop vision-based ML solutions from between six to twelve months to just one or two. And it has been made available to other Amazon teams in a user-friendly form, so extensive machine learning expertise is not required.

The universal model has already demonstrated its prowess, courtesy of a project run by Amazon Robotics, called Cardinal. Cardinal is a prototype robotic arm-based system that perceives and picks up packages and places them neatly into large containers ready for transport on delivery trucks. Cardinal’s perception system was developed before the universal model was available, so the team spent a lot of time creating a bespoke training dataset for it, says Cardinal’s perception lead, Jeroen van Baar, an Amazon Robotics senior applied scientist, based in North Reading, Massachusetts.

This video shows Cardinal training itself to distinguish between package types.

“We trained the system using 25,000 annotated training images that we created ourselves. But those early training images were taken using a setup with a different appearance to our prototype Cardinal workstation,” van Baar says. “To achieve the performance that we initially desired, we had to fine-tune our model using a thousand new training images taken from that prototype setting.”

After being updated with only those new images, the universal model was as accurate for performing Cardinal’s task as the workstation’s own robust model.

“Had it been available sooner, I would only have captured data specific to our setup and fine-tuned the universal model from there,” says van Baar. “Being able to shorten training time so significantly is a major benefit.”

Related content
Company is testing a new class of robots that use artificial intelligence and computer vision to move freely throughout facilities.

And that’s the point. The universal model can quickly capitalize on any training data produced by a new-project team. This means that when new ideas are tested on the warehouse floor, or existing methods are transplanted to a new Amazon region where things are done slightly differently, the model will have enough data diversity to handle the differences.

Siddhartha Srinivasa, director of Robotics AI, thinks of the universal model as a supportive scaffold that you can use to build your house.

“We're not advocating that everybody live in the same house,” he says. “We're advocating that Amazon teams leverage the scaffolding we're providing to build whatever house they want, because it’s already very powerful, and it is getting better every day.”

Tipping point

Only recently has all this become possible.

“The Robotics AI program is young,” says Meeker. “In the beginning, there was no reason to use other teams’ data, because no one had very much.” But a tipping point has arrived. “We now have enough mature teams in production that we are seeing a real diversity and scaling of data. It is finally generalizable.”

Indeed, while the immediate focus of universal models is identifying and localizing various package types, diverse image data is now accumulating across a range of Amazon programs that cover more aspects of fulfillment centers.

Related content
Why detecting damage is so tricky at Amazon’s scale — and how researchers are training robots to help with that gargantuan task.

The universal model now includes images of unpackaged items, too, allowing it to perform segmentation across a greater diversity of warehouse processes. Initiatives such as multimodal identification, which aims to visually identify items without needing to see a barcode, and the automated damage detection program are accruing product-specific data that could be fed into the universal model, as well as images taken on the fulfillment center floor by the autonomous robots that carry crates of products.

“We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet,” says Srinivasa.

We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet.
Siddhartha Srinivasa

This diversity of data and its aggregation is particularly important for robotic perception within Amazon, especially given customers’ shifting needs, frequently novel Amazon packaging, and the company’s commitment to sustainability that means shipping more items in their own unique packaging.

All of this increases the visual variety of products and packages, making it harder for robots to identify from an image where one package ends and another begins.

Feeding the universal model in this way and having it available to new teams will accelerate the experimentation and deployment of future robotic processes. The use of the universal model is factored into Amazon’s immediate operational plans.

“We’re not doing this because it's cool — though it really is cool — but because it is inevitable,” says Srinivasa.

Related content

IN, KA, Bengaluru
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Thought leader on the team and help set team directions Research multiple problem domains, suggest various approaches to try and be as hands-on as needed while providing more junior scientists with critical mentorship Collaborate with engineers to come up with the right LLD and HLD to solve key business problems Strong emphasis on communication via writing, internal and external talks, and being able to align with multiple stakeholders A day in the life As an Applied scientist II, a typical day will involve aligning with key product, engineering and business stakeholders ; advising junior scientists on the work they are doing ; reading current research papers and staying up-to-date on AI research ; diving deep as needed to improve CMT models and addressing stakeholders from the science perspective ; writing python code
IN, KA, Bengaluru
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, CA, Santa Clara
We are looking for passionate, talented, and inventive Principal Applied Scientist with a strong machine learning background to help build industry-leading Conversational AI Systems. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Natural Language Understanding (NLU), Dialog Systems including Generative AI with Large Language Models (LLMs) and Applied Machine Learning (ML). As part of our team, you will work alongside internationally recognized experts to develop novel algorithms and modeling techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use language technology. You will gain hands on experience with Amazon’s heterogeneous text, structured data sources, and large-scale computing resources to accelerate advances in language understanding. We are hiring in all areas of human language technology: NLU, Dialog Management, Conversational AI, LLMs and Generative AI. A day in the life The team uses generative AI and foundation models to reimagine the experience of all customers on AWS. We explore new technologies and find creative solutions. Curiosity and an explorative mindset can find a place here to impact the life of engineers around the world. If you are excited about this space and want to enlighten your peers with new capabilities, this is the team for you.
US, WA, Seattle
The Automated Reasoning Group in the Amazon Neuron team is looking for an Applied Scientist to work on the intersection of Artificial Intelligence and program analysis to raise the code quality bar in our state-of-the-art deep learning compiler stack. This stack is designed to optimize application models across diverse domains, including Large Language and Vision, originating from leading frameworks such as PyTorch and JAX. Your role will involve working closely with our custom-built Machine Learning accelerator, Trainium, which represents the forefront of innovation for advanced ML capabilities, and is the underpinning of Generative AI. In this role as an Applied Scientist, you'll be instrumental in designing, developing, and deploying analyzers for ML compiler stages and compiler IRs. You will architect and implement business-critical tooling, publish research, and mentor a brilliant team of experienced scientists and engineers. You will need to be technically capable, credible, and curious in your own right as a trusted AWS Neuron engineer, innovating on behalf of our customers. Your responsibilities will involve tackling crucial challenges alongside a talented engineering team, contributing to leading-edge design and research in compiler technology and deep-learning systems software. Strong experience in programming languages, compilers, program analyzers, theorem provers, and program synthesis engines will be a benefit in this role. A background in machine learning and AI accelerators is preferred but not required.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Prime Video is pioneering the use of Generative AI to empower the next generation of creatives. Our mission is to make world-class media creation accessible, scalable and efficient. We are seeking an Applied Scientist to advance the state of the art in Generative AI and to deliver these innovations as production-ready systems at Amazon scale. Your work will give creators unprecedented freedom and control while driving new efficiencies. Key job responsibilities As an Applied Scientist, you will have end-to-end ownership of the product, related research and experimentation. In addition, you will be applying advanced machine learning techniques in Computer Vision, Multimedia Understanding and Generative AI. We're building the foundational technology stack, spanning diffusion and flow-matching models, 3D/4D scene and character generation, motion and camera control, and post-training alignment. Other responsibilities include: - Research and develop generative models for controllable synthesis across images, video, vector graphics, and multimedia - Innovate in advanced diffusion and flow-based methods (e.g., inverse flow matching, parameter efficient training, guided sampling, test-time adaptation) to improve efficiency, controllability, and scalability - Advance visual grounding, depth and 3D estimation, segmentation, and matting for integration into pre-visualization, compositing, VFX, and post-production pipelines - Design multimodal GenAI workflows including visual-language model tooling, structured prompt orchestration, agentic pipelines
US, WA, Seattle
As a Principal Applied Scientist at Prime Video, you will be a technical and strategic leader responsible for inventing, developing, and deploying groundbreaking AI solutions that power personalized, relevant, and delightful experiences for millions of global customers. You will help shape the vision and direction of key ML systems that support Prime Video’s mission to deliver AI-powered customer experiences. This role demands a unique blend of deep technical expertise in machine learning and recommendation systems, industry leadership, and strong collaboration skills. You will guide the development of high-impact systems end-to-end - leading innovation from foundational research through production deployment - while mentoring scientists and influencing product and engineering roadmaps. We are looking for a thought leader who brings a strong track record of delivering ML innovations at scale, along with the curiosity and drive to push boundaries. This is a rare opportunity to drive meaningful impact at one of the largest streaming services in the world. Key job responsibilities - Invent, prototype, and productionize large-scale AI solutions across Prime Video’s personalization and discovery ecosystem using deep learning, generative AI, reinforcement learning, and optimization techniques; - Provide technical leadership and influence product vision by collaborating closely with engineers, product managers, and senior stakeholders; - Design and lead high-impact A/B tests and data analyses to validate hypotheses and guide product direction; - Drive technical bar-raising across science and engineering teams through mentorship, design reviews, and collaboration; - Stay ahead of industry trends and emerging research; leverage them to evolve long-term strategy and architecture; - Publish impactful research internally and externally (e.g. top-tier conferences and journals).
IN, KA, Bengaluru
Amazon Devices is an inventive research and development company that designs and engineer high-profile devices like the Kindle family of products, Fire Tablets, Fire TV, Health Wellness, Amazon Echo & Astro products. This is an exciting opportunity to join Amazon in developing state-of-the-art techniques that bring Gen AI on edge for our consumer products. We are looking for exceptional scientists to join our Applied Science team and help develop the next generation of edge models, and optimize them while doing co-designed with custom ML HW based on a revolutionary architecture. Work hard. Have Fun. Make History. Key job responsibilities What will you do? - Quantize, prune, distill, finetune Gen AI models to optimize for edge platforms - Fundamentally understand Amazon’s underlying Neural Edge Engine to invent optimization techniques - Analyze deep learning workloads and provide guidance to map them to Amazon’s Neural Edge Engine - Use first principles of Information Theory, Scientific Computing, Deep Learning Theory, Non Equilibrium Thermodynamics - Train custom Gen AI models that beat SOTA and paves path for developing production models - Collaborate closely with compiler engineers, fellow Applied Scientists, Hardware Architects and product teams to build the best ML-centric solutions for our devices - Publish in open source and present on Amazon's behalf at key ML conferences - NeurIPS, ICLR, MLSys.
US, MA, Boston
Are you excited about applying machine learning and applied mathematics to real-world systems at massive scale? As an Applied Scientist on this newly formed team, you will collaborate closely with scientists and engineers to bring research into production across a broad portfolio of problems — from computer vision perception platforms to building-wide optimization and orchestration. You will frame ambiguous business problems as tractable scientific challenges and implement novel machine learning (ML) systems, first-principles models, embedded systems prototypes, and performance optimizations in both prototype and production environments. This is a ground-floor opportunity to shape the scientific direction of a new organization, where your contributions will directly influence how Amazon's fulfillment network operates and evolves. Key job responsibilities - Design, develop, and deploy ML and scientific solutions spanning classical machine learning, statistical modeling, computer vision, optimization, and physics-informed modeling in production environments. - Rapidly ramp on unfamiliar problem domains, frame ambiguous business problems as tractable scientific challenges, and prototype solutions end to end. - Author or co-author research findings for internal or external peer-reviewed venues, and provide peer feedback on research procedures and results across teams. - Prototype and evaluate sensing hardware and lightweight, edge-deployable models that run on commodity compute under real-world constraints. - Collaborate across multiple science and engineering teams to integrate your solutions into deployment architecture, mentoring less experienced scientists along the way. A day in the life You might start your morning reviewing experiment results from an overnight model training run, then shift into a design discussion with engineers on how to deploy a new computer vision model to edge hardware in a fulfillment center. After lunch, you could be prototyping a physics-informed optimization approach, writing up findings for a research paper, or pairing with a teammate to debug a tricky data pipeline. As part of a new and growing organization, you will have a direct hand in shaping team practices, scientific roadmaps, and the tools you use every day. About the team Our team sits within Amazon's fulfillment technology organization and applies a range of scientific disciplines — including computer vision, optimization, reinforcement learning, and statistical modeling — to improve how goods move through Amazon's global fulfillment network. We build the models and systems that drive real-time orchestration, optimizing throughput, flow, and operational performance at scale. As a newly formed organization, we are building our culture and scientific agenda from the ground up. You will join a collaborative, inclusive group of scientists and engineers who value experimentation, rigorous research, and delivering measurable impact for customers.
CN, 31, Shanghai
Team & Project Overview The NBS Data Central team powers analytics, data science, and AI capabilities for Worldwide Global Selling (WWGS). We build scalable data products, and insight-generation systems that drive seller growth across 10+ marketplaces. Seller Intelligence is a P0 foundation theme at the Global Selling level, formed by merging "One Tagging" and "Good Contact" workstreams. It provides seller identity, segmentation, and contact-reach infrastructure that underpins all downstream seller-facing AI workflows — including intelligent outreach, personalized recommendations, and automated engagement. Scope of Impact Own the science pillar for Seller Intelligence within a cross-functional POD (PM + DE + DS + SDE) Directly impact seller engagement metrics across CN, IN, LATAM, and East-Asia expansion regions Models and data products consumed by 5+ downstream teams (ESM, NSR, MKT, NBS AI Ops, ROC) Influence $100M+ annual seller GMS through improved segmentation and contact optimization Key job responsibilities Design and deliver seller segmentation and propensity models at scale — incorporating GMS, category, growth trajectory, engagement signals, and lifecycle stage. Build contact quality scoring and lifecycle management systems (coverage optimization, dormancy detection, reactivation modeling). Define success metrics, experimentation frameworks (A/B, causal inference), and measurement methodology for seller engagement interventions. Productionize ML models and data products — partner with engineering to deploy seller scores, contact quality indices, and recommendation signals. Explore LLM/GenAI applications: automated insight generation from seller data, contact intent classification, and intelligent report synthesis. Serve as the science representative in bi-weekly NBS theme reviews; present findings and proposals to theme Bar Raisers and leadership. Collaborate with BIE team members to democratize analytical outputs via dashboards and self-serve tools. Contribute to cross-marketplace seller behavior analysis supporting Global Expansion strategy (IN, KR, VN, LATAM). Evaluate, integrate, and iterate on AI systems — assess new AI/ML tools, frameworks, and third-party models for applicability to seller intelligence use cases.
US, CA, Palo Alto
The Amazon Search team creates customer-focused search solutions and technologies. Whenever a customer visits an Amazon site worldwide and types in a query or browses through product categories, Amazon Product Search services go to work. We design, develop, and deploy high-performance distributed search systems that rank a catalog of billions of products for hundreds of millions of shoppers. The Search Relevance team owns the ranking models that decide the order of results on every Amazon search page. In this role, you will design and post-train deep ranking models, including LLM-based rankers and multi-tower deep learning models, that jointly optimize purchase, relevance, and personalization. You will invent modeling and training techniques that push the Pareto frontier across multiple objectives, and take your work end to end from novel research prototype through offline evaluation to production online experimentation. Personalization is a first-class objective on this team. You will build models that reason over each customer's history, durable preferences, and query intent to decide which results best fit that specific customer, rather than optimizing a single population-level ranking. We treat search as an active research frontier and invest heavily in staying at the leading edge of ML. Beyond today's ranking stack, our current explorations include LLM agents that reason and plan across multi-step workflows, tool-augmented foundation models, and new paradigms that combine retrieval, reasoning, and personalization. You will help chart where search goes next, and see your ideas ship to real customers within weeks, not quarters. You will work in a dynamic, entrepreneurial team while leveraging the resources of Amazon.com, one of the world's leading technology companies. Please visit https://www.amazon.science for more information. Key job responsibilities Your responsibilities include but are not limited to: - Design, train, and deploy state-of-the-art ranking models that decide how results are ordered on Amazon search, spanning LLM-based rankers and multi-tower deep learning architectures that jointly model engagement, relevance, and personalization. - Post-train LLMs and ranking models with supervised fine-tuning, reinforcement learning (e.g. GRPO, DPO, RLHF), knowledge distillation, and listwise ranking losses (e.g. LambdaLoss, ListNet, ListMLE). - Compose multiple objectives (engagement, relevance, personalization) into a single ranking through principled multi-objective optimization at inference. - Design large-scale label pipelines, including LLM-as-teacher supervision, that turn customer signals and expert judgment into training and reward signals. - Optimize inference for production ranking models through quantization, quantization-aware training, teacher-student distillation, and serving-stack tuning. - Evaluate proposed solutions through offline benchmarks and online A/B tests, and drive the analysis that decides whether a change ships. - Publish and present your work at internal and external scientific venues in ML, NLP, and IR.