How a universal model is helping one generation of Amazon robots train the next

New approach can cut the setup time required to develop vision-based machine learning solutions from between six to twelve months to one or two.

A fundamental theme at Amazon is movement. Obtaining a product ordered by a customer and moving that product as quickly and efficiently as possible from its source to the customer’s doorstep.

This video shows robots moving packages around an Amazon fulfillment center.

That journey will often take a package through multiple warehouses and include loadings, unloadings, sortings, and routings. Human associates are crucial to this process and so, increasingly, are robotic manipulators. A rising star in this department is the Robin robotic arm and the computer vision system that makes it possible.

Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

This perceptive ability is known as segmentation, and it is central to the development of flexible and adaptive robotic processes for Amazon fulfillment centers. That’s because packages vary enormously in their dimensions and physical characteristics, moving amid an ever-changing mix of packages and against varying backdrops.

Amazon's Robin robot arm is seen lifting packages
Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

Robin is a maturing technology, but there is a constant simmering of new ideas just below the surface at Amazon, with teams of scientists and engineers across the Amazon Robotics AI group and beyond collaborating to develop AI-powered robotic solutions to improve warehouse efficiency. A new modeling approach aims to serve them all.

An abundance of packages — but not data

The initial challenge for these early-stage collaborations is often the same.

“The biggest problem that new project teams usually face is data scarcity,” says Cassie Meeker, an Amazon Robotics AI applied scientist, based in Seattle. Obtaining images relevant to a warehouse process of interest takes time and resources, but that’s just the beginning.

Cassie Meeker, an Amazon Robotics AI applied scientist, is seen standing in front of a Robin robot arm
Cassie Meeker, an Amazon Robotics AI applied scientist, says she and her team started their quest to develop universal models by utilizing publicly available datasets to give their model basic classification skills.

“For some machine learning models, you must annotate each training image manually by drawing multiple polygons around the various packages in the picture,” Meeker explains. “It can take five minutes to annotate just one image if it’s cluttered.”

The lack of task-specific training data means teams might base their perceptual models on just a few hundred images, says Meeker: “If they're lucky, they have a thousand. But even a thousand images aren’t a lot for training a model.”

If new projects do not have sufficient variety in their training data, that’s a challenge.

“The production environment is typically very different to a prototyping environment, so when they go into the production phase on the warehouse floor, they will suddenly see all these things they've never seen before and that their perception system can’t identify,” says Meeker. “They could be setting themselves up for failure.”

This difficulty in obtaining data to train segmentation models is partly due to the very specific subject matter: packages. Many computer vision models are trained on enormous, publicly available datasets full of annotated imagery, including everything from aardvarks to zabaglione. A social media company might want to segment faces, or dogs or cats, because that’s what people have lots of pictures of.

“Many publicly available datasets are perfect for that,” says Meeker. “But at Amazon, we have such a specific application and annotation requirements. It just doesn’t translate well from cat pics.”

A ’universal model’ for packages

In short, building a dataset big enough to train a demanding machine learning model requires time and resources, with no guarantee that the novel robotic process you are working toward will prove successful. This became a recurring issue for Amazon Robotics AI. So this year, work began in earnest to address the data scarcity problem. The solution: a “universal model” able to generalize to virtually any package segmentation task.

To develop the model, Meeker and her colleagues first used publicly available datasets to give their model basic classification skills — being able to distinguish boxes or packages from other things, for example. Next, they honed the model, teaching it to distinguish between many types of packaging in warehouse settings — from plastic bags to padded mailers to cardboard boxes of varying appearance — using a trove of training data compiled by the Robin program and half a dozen other Amazon teams over the last few years. This dataset comprised almost half a million annotated images.

Meet the Amazon robot improving safety

Crucially, these images of packages were snapped from a variety of angles — not only straight down from above a conveyor belt — and against a variety of backgrounds. The sheer number and variation of images make the dataset useful in virtually any warehouse location that may benefit from robotic perception and manipulation.

Meeker estimates that starting a project with the universal model can slash the setup time required to develop vision-based ML solutions from between six to twelve months to just one or two. And it has been made available to other Amazon teams in a user-friendly form, so extensive machine learning expertise is not required.

The universal model has already demonstrated its prowess, courtesy of a project run by Amazon Robotics, called Cardinal. Cardinal is a prototype robotic arm-based system that perceives and picks up packages and places them neatly into large containers ready for transport on delivery trucks. Cardinal’s perception system was developed before the universal model was available, so the team spent a lot of time creating a bespoke training dataset for it, says Cardinal’s perception lead, Jeroen van Baar, an Amazon Robotics senior applied scientist, based in North Reading, Massachusetts.

This video shows Cardinal training itself to distinguish between package types.

“We trained the system using 25,000 annotated training images that we created ourselves. But those early training images were taken using a setup with a different appearance to our prototype Cardinal workstation,” van Baar says. “To achieve the performance that we initially desired, we had to fine-tune our model using a thousand new training images taken from that prototype setting.”

After being updated with only those new images, the universal model was as accurate for performing Cardinal’s task as the workstation’s own robust model.

“Had it been available sooner, I would only have captured data specific to our setup and fine-tuned the universal model from there,” says van Baar. “Being able to shorten training time so significantly is a major benefit.”

Related content
Company is testing a new class of robots that use artificial intelligence and computer vision to move freely throughout facilities.

And that’s the point. The universal model can quickly capitalize on any training data produced by a new-project team. This means that when new ideas are tested on the warehouse floor, or existing methods are transplanted to a new Amazon region where things are done slightly differently, the model will have enough data diversity to handle the differences.

Siddhartha Srinivasa, director of Robotics AI, thinks of the universal model as a supportive scaffold that you can use to build your house.

“We're not advocating that everybody live in the same house,” he says. “We're advocating that Amazon teams leverage the scaffolding we're providing to build whatever house they want, because it’s already very powerful, and it is getting better every day.”

Tipping point

Only recently has all this become possible.

“The Robotics AI program is young,” says Meeker. “In the beginning, there was no reason to use other teams’ data, because no one had very much.” But a tipping point has arrived. “We now have enough mature teams in production that we are seeing a real diversity and scaling of data. It is finally generalizable.”

Indeed, while the immediate focus of universal models is identifying and localizing various package types, diverse image data is now accumulating across a range of Amazon programs that cover more aspects of fulfillment centers.

Related content
Why detecting damage is so tricky at Amazon’s scale — and how researchers are training robots to help with that gargantuan task.

The universal model now includes images of unpackaged items, too, allowing it to perform segmentation across a greater diversity of warehouse processes. Initiatives such as multimodal identification, which aims to visually identify items without needing to see a barcode, and the automated damage detection program are accruing product-specific data that could be fed into the universal model, as well as images taken on the fulfillment center floor by the autonomous robots that carry crates of products.

“We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet,” says Srinivasa.

We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet.
Siddhartha Srinivasa

This diversity of data and its aggregation is particularly important for robotic perception within Amazon, especially given customers’ shifting needs, frequently novel Amazon packaging, and the company’s commitment to sustainability that means shipping more items in their own unique packaging.

All of this increases the visual variety of products and packages, making it harder for robots to identify from an image where one package ends and another begins.

Feeding the universal model in this way and having it available to new teams will accelerate the experimentation and deployment of future robotic processes. The use of the universal model is factored into Amazon’s immediate operational plans.

“We’re not doing this because it's cool — though it really is cool — but because it is inevitable,” says Srinivasa.

Related content

IN, TS, Hyderabad
Welcome to the Worldwide Returns & ReCommerce team (WWR&R) at Amazon.com. WWR&R is an agile, innovative organization dedicated to ‘making zero happen’ to benefit our customers, our company, and the environment. Our goal is to achieve the three zeroes: zero cost of returns, zero waste, and zero defects. We do this by developing products and driving truly innovative operational excellence to help customers keep what they buy, recover returned and damaged product value, keep thousands of tons of waste from landfills, and create the best customer returns experience in the world. We have an eye to the future – we create long-term value at Amazon by focusing not just on the bottom line, but on the planet. We are building the most sustainable re-use channel we can by driving multiple aspects of the Circular Economy for Amazon – Returns & ReCommerce. Amazon WWR&R is comprised of business, product, operational, program, software engineering and data teams that manage the life of a returned or damaged product from a customer to the warehouse and on to its next best use. Our work is broad and deep: we train machine learning models to automate routing and find signals to optimize re-use; we invent new channels to give products a second life; we develop highly respected product support to help customers love what they buy; we pilot smarter product evaluations; we work from the customer backward to find ways to make the return experience remarkably delightful and easy; and we do it all while scrutinizing our business with laser focus. You will help create everything from customer-facing and vendor-facing websites to the internal software and tools behind the reverse-logistics process. You can develop scalable, high-availability solutions to solve complex and broad business problems. We are a group that has fun at work while driving incredible customer, business, and environmental impact. We are backed by a strong leadership group dedicated to operational excellence that empowers a reasonable work-life balance. As an established, experienced team, we offer the scope and support needed for substantial career growth. Amazon is earth’s most customer-centric company and through WWR&R, the earth is our customer too. Come join us and innovate with the Amazon Worldwide Returns & ReCommerce team!
GB, MLN, Edinburgh
We’re looking for a Machine Learning Scientist in the Personalization team for our Edinburgh office experienced in generative AI and large models. You will be responsible for developing and disseminating customer-facing personalized recommendation models. This is a hands-on role with global impact working with a team of world-class engineers and scientists across the Edinburgh offices and wider organization. You will lead the design of machine learning models that scale to very large quantities of data, and serve high-scale low-latency recommendations to all customers worldwide. You will embody scientific rigor, designing and executing experiments to demonstrate the technical efficacy and business value of your methods. You will work alongside a science team to delight customers by aiding in recommendations relevancy, and raise the profile of Amazon as a global leader in machine learning and personalization. Successful candidates will have strong technical ability, focus on customers by applying a customer-first approach, excellent teamwork and communication skills, and a motivation to achieve results in a fast-paced environment. Our position offers exceptional opportunities for every candidate to grow their technical and non-technical skills. If you are selected, you have the opportunity to make a difference to our business by designing and building state of the art machine learning systems on big data, leveraging Amazon’s vast computing resources (AWS), working on exciting and challenging projects, and delivering meaningful results to customers world-wide. Key job responsibilities Develop machine learning algorithms for high-scale recommendations problems. Rapidly design, prototype and test many possible hypotheses in a high-ambiguity environment, making use of both quantitative analysis and business judgement. Collaborate with software engineers to integrate successful experimental results into large-scale, highly complex Amazon production systems capable of handling 100,000s of transactions per second at low latency. Report results in a manner which is both statistically rigorous and compellingly relevant, exemplifying good scientific practice in a business environment.
US, WA, Seattle
Amazon Advertising operates at the intersection of eCommerce and advertising, and is investing heavily in building a world-class advertising business. We are defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products to improve both shopper and advertiser experience. With a broad mandate to experiment and innovate, we grow at an unprecedented rate with a seemingly endless range of new opportunities. The Ad Response Prediction team in Sponsored Products organization build advanced deep-learning models, large-scale machine-learning pipelines, and real-time serving infra to match shoppers’ intent to relevant ads on all devices, for all contexts and in all marketplaces. Through precise estimation of shoppers’ interaction with ads and their long-term value, we aim to drive optimal ads allocation and pricing, and help to deliver a relevant, engaging and delightful ads experience to Amazon shoppers. As the business and the complexity of various new initiatives we take continues to grow, we are looking for talented Applied Scientists to join the team. Key job responsibilities As a Applied Scientist II, you will: * Conduct hands-on data analysis, build large-scale machine-learning models and pipelines * Work closely with software engineers on detailed requirements, technical designs and implementation of end-to-end solutions in production * Run regular A/B experiments, gather data, perform statistical analysis, and communicate the impact to senior management * Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving * Provide technical leadership, research new machine learning approaches to drive continued scientific innovation * Be a member of the Amazon-wide Machine Learning Community, participating in internal and external MeetUps, Hackathons and Conferences
US, CA, Palo Alto
Amazon’s Advertising Technology team builds the technology infrastructure and ad serving systems to manage billions of advertising queries every day. The result is better quality advertising for publishers and more relevant ads for customers. In this organization you’ll experience the benefits of working in a dynamic, entrepreneurial environment, while leveraging the resources of Amazon.com (AMZN), one of the world's leading companies. Amazon Publisher Services (APS) helps publishers of all sizes and on all channels better monetize their content through effective advertising. APS unites publishers with advertisers across devices and media channels. We work with Amazon teams across the globe to solve complex problems for our customers. The end results are Amazon products that let publishers focus on what they do best - publishing. The APS Publisher Products Engineering team is responsible for building cloud-based advertising technology services that help Web, Mobile, Streaming TV broadcasters and Audio publishers grow their business. The engineering team focuses on unlocking our ad tech on the most impactful Desktop, mobile and Connected TV devices in the home, bringing real-time capabilities to this medium for the first time. As a successful Data Scientist in our team, · You are an analytical problem solver who enjoys diving into data, is excited about investigations and algorithms, and can credibly interface between technical teams and business stakeholders. You will collaborate directly with product managers, BIEs and our data infra team. · You will analyze large amounts of business data, automate and scale the analysis, and develop metrics (e.g., user recognition, ROAS, Share of Wallet) that will enable us to continually measure the impact of our initiatives and refine the product strategy. · Your analytical abilities, business understanding, and technical aptitude will be used to identify specific and actionable opportunities to solve existing business problems and look around corners for future opportunities. Your expertise in synthesizing and communicating insights and recommendations to audiences of varying levels of technical sophistication will enable you to answer specific business questions and innovate for the future. · You will have direct exposure to senior leadership as we communicate results and provide scientific guidance to the business. Major responsibilities include: · Utilizing code (Apache, Spark, Python, R, Scala, etc.) for analyzing data and building statistical models to solve specific business problems. · Collaborate with product, BIEs, software developers, and business leaders to define product requirements and provide analytical support · Build customer-facing reporting to provide insights and metrics which track system performance · Influence the product strategy directly through your analytical insights · Communicating verbally and in writing to business customers and leadership team with various levels of technical knowledge, educating them about our systems, as well as sharing insights and recommendations
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! In Prime Video READI, our mission is to automate infrastructure scaling and operational readiness. We are growing a team specialized in time series modeling, forecasting, and release safety. This team will invent and develop algorithms for forecasting multi-dimensional related time series. The team will develop forecasts on key business dimensions with optimization recommendations related to performance and efficiency opportunities across our global software environment. As a founding member of the core team, you will apply your deep coding, modeling and statistical knowledge to concrete problems that have broad cross-organizational, global, and technology impact. Your work will focus on retrieving, cleansing and preparing large scale datasets, training and evaluating models and deploying them to production where we continuously monitor and evaluate. You will work on large engineering efforts that solve significantly complex problems facing global customers. You will be trusted to operate with complete independence and are often assigned to focus on areas where the business and/or architectural strategy has not yet been defined. You must be equally comfortable digging in to business requirements as you are drilling into design with development teams and developing production ready learning models. You consistently bring strong, data-driven business and technical judgment to decisions. You will work with internal and external stakeholders, cross-functional partners, and end-users around the world at all levels. Our team makes a big impact because nothing is more important to us than delivering for our customers, continually earning their trust, and thinking long term. You are empowered to bring new technologies to your solutions. If you crave a sense of ownership, this is the place to be.
US, WA, Bellevue
mmPROS Surface Research Science seeks an exceptional Applied Scientist with expertise in optimization and machine learning to optimize Amazon's middle mile transportation network, the backbone of its logistics operations. Amazon's middle mile transportation network utilizes a fleet of semi-trucks, trains, and airplanes to transport millions of packages and other freight between warehouses, vendor facilities, and customers, on time and at low cost. The Surface Research Science team delivers innovation, models, algorithms, and other scientific solutions to efficiently plan and operate the middle mile surface (truck and rail) transportation network. The team focuses on large-scale problems in vehicle route planning, capacity procurement, network design, forecasting, and equipment re-balancing. Your role will be to build innovative optimization and machine learning models to improve driver routing and procurement efficiency. Your models will impact business decisions worth billions of dollars and improve the delivery experience for millions of customers. You will operate as part of a team of innovative, experienced scientists working on optimization and machine learning. You will work in close collaboration with partners across product, engineering, business intelligence, and operations. Key job responsibilities - Design and develop optimization and machine learning models to inform our hardest planning decisions. - Implement models and algorithms in Amazon's production software. - Lead and partner with product, engineering, and operations teams to drive modeling and technical design for complex business problems. - Lead complex modeling and data analyses to aid management in making key business decisions and set new policies. - Write documentation for scientific and business audiences. About the team This role is part of mmPROS Surface Research Science. Our mission is to build the most efficient and optimal transportation network on the planet, using our science and technology as our biggest advantage. We leverage technologies in optimization, operations research, and machine learning to grow our businesses and solve Amazon's unique logistical challenges. Scientists in the team work in close collaboration with each other and with partners across product, software engineering, business intelligence, and operations. They regularly interact with software engineering teams and business leadership.
IL, Tel Aviv
Come join the AWS Agentic AI science team in building the next generation models for intelligent automation. AWS, the world-leading provider of cloud services, has fostered the creation and growth of countless new businesses, and is a positive force for good. Our customers bring problems that will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and workshops. We are looking for world class researchers with experience in one or more of the following areas - autonomous agents, API orchestration, Planning, large multimodal models (especially vision-language models), reinforcement learning (RL) and sequential decision making. Key job responsibilities PhD, or Master's degree and 4+ years of CS, CE, ML or related field experience 3+ years of building models for business application experience Experience in patents or publications at top-tier peer-reviewed conferences or journals Experience programming in Java, C++, Python or related language Experience in any of the following areas: algorithms and data structures, parsing, numerical optimization, data mining, parallel and distributed computing, high-performance computing
IL, Haifa
Come join the AWS Agentic AI science team in building the next generation models for intelligent automation. AWS, the world-leading provider of cloud services, has fostered the creation and growth of countless new businesses, and is a positive force for good. Our customers bring problems that will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and workshops. We are looking for world class researchers with experience in one or more of the following areas - autonomous agents, API orchestration, Planning, large multimodal models (especially vision-language models), reinforcement learning (RL) and sequential decision making.
US, NY, New York
Join us in a historic endeavor to make Generative AI accessible to the world with breakthrough research! The AWS AI team has a world-leading team of researchers and academics, and we are looking for world-class colleagues to join us and make the AI revolution happen. Our team of scientists drives the innovation that enables external and internal SageMaker customers to train their next generation models on both GPU and Trainium instances. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and workshops. AWS is the world-leading provider of cloud services, has fostered the creation and growth of countless new businesses, and is a positive force for good. Our customers bring problems which will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. About the team Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (IoT), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
US, MA, Westborough
We are seeking a Principal Applied Scientist to lead the development of our autonomous driving stack for last-mile delivery vehicles. In this role, you will drive technical innovation, architect advanced autonomous systems, and lead a team of researchers and engineers in pushing the boundaries of what's possible in autonomous delivery. Key job responsibilities As the Principal Applied Scientist, you will architect and evolve LMDA's autonomous driving stack for last-mile delivery vehicles. Your role involves driving research and development in key areas such as perception, prediction, planning, and control. You will develop novel algorithms and approaches to solve complex challenges in urban autonomous navigation. A critical aspect of your role will be leading system-level architecture decisions and setting technical direction for the autonomous systems team. You will mentor and develop a team of scientists and engineers, fostering a culture of innovation and excellence. This involves close collaboration with cross-functional teams including hardware, safety, and operations to ensure seamless integration of autonomous systems. As a senior technical leader, you will represent LMDA's technical capabilities to partners, customers, and at industry conferences. In this role, you will define and execute the technical roadmap for LMDA's autonomous systems. This includes identifying key research areas and technological advancements that will drive LMDA's competitive advantage. A crucial aspect of your role will be balancing long-term research goals with near-term product delivery needs. You will lead the integration of various autonomous subsystems into a cohesive, performant stack. This includes developing and implementing strategies for optimizing system performance across hardware and software. You will also design and oversee testing and validation frameworks for autonomous systems. About the team Last Mile Delivery Automation (LMDA) is at the forefront of revolutionizing the logistics industry through advanced autonomous vehicle technology. Our mission is to create safe, efficient, and scalable autonomous solutions for last-mile delivery, reducing costs and environmental impact while improving delivery speed and reliability.