How a universal model is helping one generation of Amazon robots train the next

New approach can cut the setup time required to develop vision-based machine learning solutions from between six to twelve months to one or two.

A fundamental theme at Amazon is movement. Obtaining a product ordered by a customer and moving that product as quickly and efficiently as possible from its source to the customer’s doorstep.

This video shows robots moving packages around an Amazon fulfillment center.

That journey will often take a package through multiple warehouses and include loadings, unloadings, sortings, and routings. Human associates are crucial to this process and so, increasingly, are robotic manipulators. A rising star in this department is the Robin robotic arm and the computer vision system that makes it possible.

Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

This perceptive ability is known as segmentation, and it is central to the development of flexible and adaptive robotic processes for Amazon fulfillment centers. That’s because packages vary enormously in their dimensions and physical characteristics, moving amid an ever-changing mix of packages and against varying backdrops.

Amazon's Robin robot arm is seen lifting packages
Robin’s visual-perception algorithms can identify and locate packages on a conveyor belt below it, for example, and even distinguish individual packages and their type within a cluttered pile.

Robin is a maturing technology, but there is a constant simmering of new ideas just below the surface at Amazon, with teams of scientists and engineers across the Amazon Robotics AI group and beyond collaborating to develop AI-powered robotic solutions to improve warehouse efficiency. A new modeling approach aims to serve them all.

An abundance of packages — but not data

The initial challenge for these early-stage collaborations is often the same.

“The biggest problem that new project teams usually face is data scarcity,” says Cassie Meeker, an Amazon Robotics AI applied scientist, based in Seattle. Obtaining images relevant to a warehouse process of interest takes time and resources, but that’s just the beginning.

Cassie Meeker, an Amazon Robotics AI applied scientist, is seen standing in front of a Robin robot arm
Cassie Meeker, an Amazon Robotics AI applied scientist, says she and her team started their quest to develop universal models by utilizing publicly available datasets to give their model basic classification skills.

“For some machine learning models, you must annotate each training image manually by drawing multiple polygons around the various packages in the picture,” Meeker explains. “It can take five minutes to annotate just one image if it’s cluttered.”

The lack of task-specific training data means teams might base their perceptual models on just a few hundred images, says Meeker: “If they're lucky, they have a thousand. But even a thousand images aren’t a lot for training a model.”

If new projects do not have sufficient variety in their training data, that’s a challenge.

“The production environment is typically very different to a prototyping environment, so when they go into the production phase on the warehouse floor, they will suddenly see all these things they've never seen before and that their perception system can’t identify,” says Meeker. “They could be setting themselves up for failure.”

This difficulty in obtaining data to train segmentation models is partly due to the very specific subject matter: packages. Many computer vision models are trained on enormous, publicly available datasets full of annotated imagery, including everything from aardvarks to zabaglione. A social media company might want to segment faces, or dogs or cats, because that’s what people have lots of pictures of.

“Many publicly available datasets are perfect for that,” says Meeker. “But at Amazon, we have such a specific application and annotation requirements. It just doesn’t translate well from cat pics.”

A ’universal model’ for packages

In short, building a dataset big enough to train a demanding machine learning model requires time and resources, with no guarantee that the novel robotic process you are working toward will prove successful. This became a recurring issue for Amazon Robotics AI. So this year, work began in earnest to address the data scarcity problem. The solution: a “universal model” able to generalize to virtually any package segmentation task.

To develop the model, Meeker and her colleagues first used publicly available datasets to give their model basic classification skills — being able to distinguish boxes or packages from other things, for example. Next, they honed the model, teaching it to distinguish between many types of packaging in warehouse settings — from plastic bags to padded mailers to cardboard boxes of varying appearance — using a trove of training data compiled by the Robin program and half a dozen other Amazon teams over the last few years. This dataset comprised almost half a million annotated images.

Meet the Amazon robot improving safety

Crucially, these images of packages were snapped from a variety of angles — not only straight down from above a conveyor belt — and against a variety of backgrounds. The sheer number and variation of images make the dataset useful in virtually any warehouse location that may benefit from robotic perception and manipulation.

Meeker estimates that starting a project with the universal model can slash the setup time required to develop vision-based ML solutions from between six to twelve months to just one or two. And it has been made available to other Amazon teams in a user-friendly form, so extensive machine learning expertise is not required.

The universal model has already demonstrated its prowess, courtesy of a project run by Amazon Robotics, called Cardinal. Cardinal is a prototype robotic arm-based system that perceives and picks up packages and places them neatly into large containers ready for transport on delivery trucks. Cardinal’s perception system was developed before the universal model was available, so the team spent a lot of time creating a bespoke training dataset for it, says Cardinal’s perception lead, Jeroen van Baar, an Amazon Robotics senior applied scientist, based in North Reading, Massachusetts.

This video shows Cardinal training itself to distinguish between package types.

“We trained the system using 25,000 annotated training images that we created ourselves. But those early training images were taken using a setup with a different appearance to our prototype Cardinal workstation,” van Baar says. “To achieve the performance that we initially desired, we had to fine-tune our model using a thousand new training images taken from that prototype setting.”

After being updated with only those new images, the universal model was as accurate for performing Cardinal’s task as the workstation’s own robust model.

“Had it been available sooner, I would only have captured data specific to our setup and fine-tuned the universal model from there,” says van Baar. “Being able to shorten training time so significantly is a major benefit.”

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And that’s the point. The universal model can quickly capitalize on any training data produced by a new-project team. This means that when new ideas are tested on the warehouse floor, or existing methods are transplanted to a new Amazon region where things are done slightly differently, the model will have enough data diversity to handle the differences.

Siddhartha Srinivasa, director of Robotics AI, thinks of the universal model as a supportive scaffold that you can use to build your house.

“We're not advocating that everybody live in the same house,” he says. “We're advocating that Amazon teams leverage the scaffolding we're providing to build whatever house they want, because it’s already very powerful, and it is getting better every day.”

Tipping point

Only recently has all this become possible.

“The Robotics AI program is young,” says Meeker. “In the beginning, there was no reason to use other teams’ data, because no one had very much.” But a tipping point has arrived. “We now have enough mature teams in production that we are seeing a real diversity and scaling of data. It is finally generalizable.”

Indeed, while the immediate focus of universal models is identifying and localizing various package types, diverse image data is now accumulating across a range of Amazon programs that cover more aspects of fulfillment centers.

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The universal model now includes images of unpackaged items, too, allowing it to perform segmentation across a greater diversity of warehouse processes. Initiatives such as multimodal identification, which aims to visually identify items without needing to see a barcode, and the automated damage detection program are accruing product-specific data that could be fed into the universal model, as well as images taken on the fulfillment center floor by the autonomous robots that carry crates of products.

“We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet,” says Srinivasa.

We’re moving towards a situation in which even data collected by small projects run by interns can be fed into the universal base model, incrementally improving the productivity of the entire robot fleet.
Siddhartha Srinivasa

This diversity of data and its aggregation is particularly important for robotic perception within Amazon, especially given customers’ shifting needs, frequently novel Amazon packaging, and the company’s commitment to sustainability that means shipping more items in their own unique packaging.

All of this increases the visual variety of products and packages, making it harder for robots to identify from an image where one package ends and another begins.

Feeding the universal model in this way and having it available to new teams will accelerate the experimentation and deployment of future robotic processes. The use of the universal model is factored into Amazon’s immediate operational plans.

“We’re not doing this because it's cool — though it really is cool — but because it is inevitable,” says Srinivasa.

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The Data Intelligence team is a new function within Amazon Customer Service (CS). We own the end-to-end process of defining, building, implementing, and monitoring a comprehensive data strategy. We also develop and apply Generative Artificial Intelligence (GenAI), Machine Learning (ML), Ontology, and Natural Language Processing (NLP) to enhance customer service associate and customer experiences. As an Applied Scientist, you'll own the definition and implementation of customer-focused, AI-driven innovation in Amazon Customer Service globally, leveraging GenAI, ML, and/or NLP to transform complex business requirements and customer needs into innovative technology solutions. Your expertise will be key in shaping data-driven strategies and addressing complex data challenges. With your expertise in AI, text analysis, embeddings, language modeling, and generation, you'll design and develop scalable AI-powered technology solutions, prioritize initiatives, drive data-driven insights, and deliver business impact. This position will advance applied science best practices, leverage data and AI to drive customer experience improvements, and set new global standards for customer experience. This role requires you to work with a cross-functional team, including scientists, engineers, and product managers, to develop scalable and maintainable AI solutions for both structured and unstructured data. The ideal candidate has strong technical skills in AI techniques (e.g., automated reasoning, reasoning, planning, knowledge representation), excellent written documentation skills, and experience with big data technologies. Success in this role requires combining deep business knowledge with hands-on technical skills to solve customer problems and address complex technical challenges. Key job responsibilities - Develop innovative solutions to complex problems (e.g., Automated Reasoning for Trusted AI-Enabled Customer Service). - Apply technical expertise to implement novel algorithms and modeling solutions, in collaboration with other scientists and engineers. - Analyze data and define metrics to identify actionable insights and measure improvements in customer experience. - Communicate results and insights to both technical and non-technical audiences through written reports, presentations, and internal/external publications. - Collaborate with product management and engineering teams to integrate and optimize models in production systems. A day in the life A typical day as an Applied Scientist in the Data Intelligence team involves combining business expertise with hands-on problem-solving in ML and AI. The role encompasses tackling complex data initiatives, ensuring alignment with customer needs and business objectives, and translating business requirements into practical AI-driven solutions. Working collaboratively with cross-functional teams, this position involves designing and enhancing AI models, focusing on efficiency, precision, and scalability. Daily activities include ensuring data quality, monitoring model performance, and generating actionable insights from vast amounts of information. Each day presents opportunities to resolve complex technical challenges, advance important AI projects, and conceive innovative ways to leverage data in transforming the customer experience. About the team The Data Intelligence team is a new function within Amazon Customer Service. We develop and apply Generative Artificial Intelligence (GenAI), Machine Learning (ML), and Natural Language Processing (NLP) techniques to enhance customer service associate and customer experiences.
US, CA, East Palo Alto
As part of the AWS Solutions organization, we have a vision to provide business applications, leveraging Amazon’s unique experience and expertise, that are used by millions of companies worldwide to manage day-to-day operations. We will accomplish this by accelerating our customers’ businesses through delivery of intuitive and differentiated technology solutions that solve enduring business challenges. We blend vision with curiosity and Amazon’s real-world experience to build opinionated, turnkey solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use. Key job responsibilities Everyone on the team needs to be entrepreneurial, wear many hats and work in a highly collaborative environment that’s more startup than big company. We’ll need to tackle problems that span a variety of domains: computer vision, image recognition, machine learning, real-time and distributed systems. As an Applied Scientist, you will help solve a variety of technical challenges and mentor other scientists. You will tackle challenging, novel situations every day and given the size of this initiative, you’ll have the opportunity to work with multiple technical teams at Amazon in different locations. You should be comfortable with a degree of ambiguity that’s higher than most projects and relish the idea of solving problems that, frankly, haven’t been solved at scale before - anywhere. Along the way, we guarantee that you’ll learn a ton, have fun and make a positive impact on millions of people. A key focus of this role will be developing and implementing advanced visual reasoning systems that can understand complex spatial relationships and object interactions in real-time. You'll work on designing autonomous AI agents that can make intelligent decisions based on visual inputs, understand customer behavior patterns, and adapt to dynamic retail environments. This includes developing systems that can perform complex scene understanding, reason about object permanence, and predict customer intentions through visual cues. About the team Just Walk Out (JWO) is a new kind of store with no lines and no checkout—you just grab and go! Customers simply use the Amazon Go app to enter the store, take what they want from our selection of fresh, delicious meals and grocery essentials, and go! Our checkout-free shopping experience is made possible by our Just Walk Out Technology, which automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your account and send you a receipt. Check it out at amazon.com/go. Designed and custom-built by Amazonians, our Just Walk Out Technology uses a variety of technologies including computer vision, sensor fusion, and advanced machine learning. Innovation is part of our DNA! Our goal is to be Earths’ most customer centric company and we are just getting started. We need people who want to join an ambitious program that continues to push the state of the art in computer vision, machine learning, distributed systems and hardware design.
US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As a Member of Technical Staff, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, science understanding, locomotion, manipulation, sim2real transfer, multi-modal foundation models and multi-task robot learning, designing novel frameworks that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Drive independent research initiatives across the robotics stack, including robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Lead full-stack robotics projects from conceptualization through deployment, taking a system-level approach that integrates hardware considerations with algorithmic development, ensuring robust performance in production environments - Collaborate with platform and hardware teams to ensure seamless integration across the entire robotics stack, optimizing and scaling models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures and innovative systems and algorithms, leveraging our extensive infrastructure to prototype and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through innovative foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.