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At launch, the Arabic version of Alexa will be available in the Kingdom of Saudi Arabia and the United Arab Emirates.

How Alexa learned Arabic

Arabic posed unique challenges for speech recognition, language understanding, and speech synthesis.

The Arabic version of Alexa launched in December 2021, in the Kingdom of Saudi Arabia and the United Arab Emirates, and like all new Alexa languages, it posed a unique set of challenges.

The first was to decide what forms of Arabic Alexa should speak. While the official written language in KSA and the UAE is Modern Standard Arabic (MSA), in everyday life, Arabic speakers use dialectal forms of Arabic, with many vernacular variations.

For customers, engaging with Alexa in their native dialects would be more natural than speaking MSA. So the Alexa AI team — including computational linguists — determined that Arabic Alexa would be able to understand requests in both MSA and Khaleeji (Gulf) dialects.

Alexa’s speech outputs, too, would be in both MSA and a Khaleeji dialect — MSA for formal speech, such as responses to requests for information, and Khaleeji for less formal speech, such as confirmation of alarm times and music selections. This means that someone issuing Alexa a request in one Arabic dialect might get a response in a different one. But that mirrors the experience that Arabic speakers in the region have with each other.

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The core components of a new Alexa model are automatic speech recognition (ASR), which converts speech into text; natural-language understanding (NLU), which interprets the text to initiate actions; and text-to-speech (TTS), which converts NLU outputs into synthesized speech.

A key question for all three components was how to render utterances textually, both as ASR output and TTS input. Written Arabic suppresses short vowel sounds: it would be sort of like spelling the English word “begin” as “bgn”. People are usually able to infer the mssng vwls frm cntxt.

But in formal and educational texts — such as reading primers for children — vowels and some consonantal sounds are indicated by diacritical marks. So the Alexa AI team had to decide whether the ASR output should include diacritics or not.

One of the major differences between dialects is the vowel sounds, so omitting diacritics makes it easier to create a speech representation that’s applicable to all dialects, which is useful for ASR and NLU.

Moreover, there is no published writing in forms of Arabic other than MSA, so there’s no standard orthography for them, either. Asking annotators to add diacritics could introduce more ambiguity than it alleviates. In the end, the Alexa AI team decided that ASR output should use only two diacritics, the shaddah and maddah, because they help with pronunciation accuracy on entity names that pass from ASR through NLU to TTS.

These design decisions had separate implications for the various Alexa AI teams — ASR, NLU, and TTS — and of course, each of the teams faced its own particular challenges as well.

ASR

One of the ASR team’s goals was to provide a consistent output, given the lack of standardized orthography for both dialectal Arabic and foreign loanwords. One of their decisions was to represent loanwords — such as the names of French or American musicians or albums — using Latin script.

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L to R: Applied-science manager Volker Leutnant and applied scientists Moe Hethnawi and Bashar Awwad Shiekh Hasan

To that end, they used a so-called catalogue ingestion normalizer, which takes in a catalogue of terms in French and English and converts the corresponding Arabic-script outputs of the ASR model into Latin script.

Applied-science manager Volker Leutnant and his colleagues on the Alexa Speech team — including applied scientists Moe Hethnawi and Bashar Awwad Shiekh Hasan — began with an English acoustic model, which started out better attuned to human speech sounds than a randomly initialized model. They trained it using public datasets of Arabic speech in the target Khaleeji dialects and data from Cleo, an Alexa skill that allows multilingual customers to help train new-language models by responding to voice prompts with open-form utterances. The Cleo data included labeled utterances in additional Arabic dialects, allowing the ASR model to provide more consistent user experience for a wider range of customers.

NLU

An NLU model takes in utterances transcribed by ASR and classifies them according to intent, such as playing music. It also identifies all the slots in the utterance — such as song names or artist names — and their slot values — such as the particular artist name “Ahlam”.

The first thing the NLU model needs to do is to tokenize the input, or split it into semantic units that should be processed separately. In many languages, tokenization happens naturally during ASR. But Arabic uses word affixes — prefixes and suffixes — to convey contextual meanings.

Some of those affixes, such as articles and prepositions — the Arabic equivalents of “the” or “to” — are irrelevant to NLU and can be left attached to their word stems. But some, such as possessives, require independent slot tags. The suffix meaning “my”, for instance, in the Arabic for “my music”, tells the NLU model just which music the customer wants played. Language engineer Yangsook Park and her colleagues designed the tokenizer to split off those important affixes and leave the rest attached to their stems.

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The tokenized input passes to the NLU model, which is a trilingual model, able to process inputs in Arabic, French or English. This not only helps the model handle loanwords used in Arabic, but it also enables the transfer of knowledge from French and English, which currently have more abundant training data than Arabic.

Research science manager Karolina Owczarzak and her team at Alexa AI — including research scientists Khadige Abboud, Olga Golovneva, and Christopher DiPersio — resampled the existing Arabic training data to expand the variety of training examples. For instance, their resampling tool replaces the names of artists or songs in existing utterances with other names from the song catalogue.

A crucial consideration was how many resampled utterances with the same basic structure to include in the training data. Using too many examples based on the same template — such as “let me hear <SongName> by <ArtistName>” or “play the <ArtistName> song <SongName>” —could diminish the model’s performance on other classes of utterance.

To compute the optimal number of examples per utterance template, the NLU researchers constructed a measure of utterance complexity, which factored in both the number of slots in the utterance template and the number of possible values per slot. The more complex the utterance template, the more examples it required.

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L to R: Language engineer Yangsook Park, research science manager Karolina Owczarzak, and research scientists Khadige Abboud, Olga Golovneva, and Christopher DiPersio

The model-training process began with a BERT-based language model, which was pretrained on all three languages using unlabeled data and the standard language-modeling objective. That is, words of sentences were randomly masked out, and the model learned to predict the missing words from those that remained. In this stage, the NLU team augmented the Arabic dataset with data translated from English by AWS Translate.

Then the researchers trained the model to perform NLU tasks by fine-tuning it on a large corpus of annotated French and English data — that is, utterances whose intents and slots had been labeled. The idea was to use the abundant data in those two languages to teach the model some general principles of NLU processing, which could then be transferred to a model fine-tuned on the sparser labeled Arabic data.

Finally, the model was fine-tuned again on equal amounts of labeled training data in all three languages, to ensure that fine-tuning on Arabic didn’t diminish the model’s performance on the other two languages.

TTS

Whereas diacritics can get in the way of NLU, they’re indispensable to TTS: the Alexa speech synthesizer needs to know precisely which vowel sounds to produce as output. So when the Arabic TTS model gets a text string from one of Alexa’s functions — such as confirmation of a music selection from the music player — it runs it through a diacritizer, which adds the full set of diacritics back in.

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L to R: Software engineer Tarek Badr, applied scientist Fan Yang, and language engineer Merouane Benhassine.

The TTS researchers, led by software engineer Tarek Badr and applied scientist Fan Yang, trained the diacritizer largely on MSA texts, with some supplemental data in Khaleeji dialects, which the Alexa team compiled itself. Inferring the correct diacritics depends on the whole utterance context: as an analogy, whether “crw” represents “craw”, “crew”, or “crow” could usually be determined from context. So the diacritizer model has an attention mechanism that attends over the complete utterance.

Outputs that should be in Khaleeji Arabic then pass through a module that converts the diacritics to representations of the appropriate short-vowels sounds, along with any other necessary transformations. This is a rule-based system that language engineer Merouane Benhassine and his colleagues built to capture the predictable relationships between MSA and Khaleeji Arabic.

The text-to-speech model itself is a neural network, which takes text as input and outputs acoustic waveforms. It takes advantage of the Amazon TTS team’s recent work on expressive speech to endow the Arabic TTS model with a lively, conversational style by default.

A new Alexa language is never simply a new language: it’s a new language targeted to a specific new locale, because customer needs and linguistic practices vary by country. Going forward, the Alexa AI team will continue working to expand Arabic to additional locales — even as it continues to extend Alexa to whole new language families.

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Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, scene understanding, sim2real transfer, multi-modal foundation models, and multi-task learning, designing novel algorithms that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Drive independent research initiatives in robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Lead technical projects from conceptualization through deployment, ensuring robust performance in production environments - Collaborate with platform teams to optimize and scale models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures, leveraging our extensive compute infrastructure to train and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through ground breaking foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
IL, Tel Aviv
Come build the future of entertainment with us. Are you interested in helping shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at any time and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on We are seeking an exceptional Applied Scientist to join our Prime Video Sports personalization team in Israel. Our team is dedicated to developing state-of-the-art science to personalize the customer experience and help customers seamlessly find any live event in our selection. You will have the opportunity to work on innovative, large-scale projects that push the boundaries of what's possible in sports content delivery and engagement. Your expertise will be crucial in tackling complex challenges such as information retrieval, sequential modeling, realtime model optimizations, utilizing Large Language Models (LLMs), and building state-of-the-art complex recommender systems. Key job responsibilities We are looking for an Applied Scientist with domain expertise in Personalization, Information Retrieval, and Recommender Systems, or general ML to develop new algorithms and end-to-end solutions. As part of our team of applied scientists and software development engineers, you will be responsible for researching, designing, developing, and deploying algorithms into production pipelines. Your role will involve working with cutting-edge technologies in recommender systems and search. You'll also tackle unique challenges like temporal information retrieval to improve real-time sports content recommendations. As a technologist, you will drive the publication of original work in top-tier conferences in Machine Learning and Recommender Systems. We expect you to thrive in ambiguous situations, demonstrating outstanding analytical abilities and comfort in collaborating with cross-functional teams and systems. The ideal candidate is a self-starter with the ability to learn and adapt quickly in our fast-paced environment. About the team We are the Prime Video Sports team. In September 2018 Prime Video launched its first full-scale live streaming experience to world-wide Prime customers with NFL Thursday Night Football. That was just the start. Now Amazon has exclusive broadcasting rights to major leagues like NFL Thursday Night Football, Tennis majors like Roland-Garros and English Premier League to list a few and are broadcasting live events across 30+ sports world-wide. Prime Video is expanding not just the breadth of live content that it offers, but the depth of the experience. This is a transformative opportunity, the chance to be at the vanguard of a program that will revolutionize Prime Video, and the live streaming experience of customers everywhere.