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At launch, the Arabic version of Alexa will be available in the Kingdom of Saudi Arabia and the United Arab Emirates.

How Alexa learned Arabic

Arabic posed unique challenges for speech recognition, language understanding, and speech synthesis.

The Arabic version of Alexa launched in December 2021, in the Kingdom of Saudi Arabia and the United Arab Emirates, and like all new Alexa languages, it posed a unique set of challenges.

The first was to decide what forms of Arabic Alexa should speak. While the official written language in KSA and the UAE is Modern Standard Arabic (MSA), in everyday life, Arabic speakers use dialectal forms of Arabic, with many vernacular variations.

For customers, engaging with Alexa in their native dialects would be more natural than speaking MSA. So the Alexa AI team — including computational linguists — determined that Arabic Alexa would be able to understand requests in both MSA and Khaleeji (Gulf) dialects.

Alexa’s speech outputs, too, would be in both MSA and a Khaleeji dialect — MSA for formal speech, such as responses to requests for information, and Khaleeji for less formal speech, such as confirmation of alarm times and music selections. This means that someone issuing Alexa a request in one Arabic dialect might get a response in a different one. But that mirrors the experience that Arabic speakers in the region have with each other.

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The core components of a new Alexa model are automatic speech recognition (ASR), which converts speech into text; natural-language understanding (NLU), which interprets the text to initiate actions; and text-to-speech (TTS), which converts NLU outputs into synthesized speech.

A key question for all three components was how to render utterances textually, both as ASR output and TTS input. Written Arabic suppresses short vowel sounds: it would be sort of like spelling the English word “begin” as “bgn”. People are usually able to infer the mssng vwls frm cntxt.

But in formal and educational texts — such as reading primers for children — vowels and some consonantal sounds are indicated by diacritical marks. So the Alexa AI team had to decide whether the ASR output should include diacritics or not.

One of the major differences between dialects is the vowel sounds, so omitting diacritics makes it easier to create a speech representation that’s applicable to all dialects, which is useful for ASR and NLU.

Moreover, there is no published writing in forms of Arabic other than MSA, so there’s no standard orthography for them, either. Asking annotators to add diacritics could introduce more ambiguity than it alleviates. In the end, the Alexa AI team decided that ASR output should use only two diacritics, the shaddah and maddah, because they help with pronunciation accuracy on entity names that pass from ASR through NLU to TTS.

These design decisions had separate implications for the various Alexa AI teams — ASR, NLU, and TTS — and of course, each of the teams faced its own particular challenges as well.

ASR

One of the ASR team’s goals was to provide a consistent output, given the lack of standardized orthography for both dialectal Arabic and foreign loanwords. One of their decisions was to represent loanwords — such as the names of French or American musicians or albums — using Latin script.

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L to R: Applied-science manager Volker Leutnant and applied scientists Moe Hethnawi and Bashar Awwad Shiekh Hasan

To that end, they used a so-called catalogue ingestion normalizer, which takes in a catalogue of terms in French and English and converts the corresponding Arabic-script outputs of the ASR model into Latin script.

Applied-science manager Volker Leutnant and his colleagues on the Alexa Speech team — including applied scientists Moe Hethnawi and Bashar Awwad Shiekh Hasan — began with an English acoustic model, which started out better attuned to human speech sounds than a randomly initialized model. They trained it using public datasets of Arabic speech in the target Khaleeji dialects and data from Cleo, an Alexa skill that allows multilingual customers to help train new-language models by responding to voice prompts with open-form utterances. The Cleo data included labeled utterances in additional Arabic dialects, allowing the ASR model to provide more consistent user experience for a wider range of customers.

NLU

An NLU model takes in utterances transcribed by ASR and classifies them according to intent, such as playing music. It also identifies all the slots in the utterance — such as song names or artist names — and their slot values — such as the particular artist name “Ahlam”.

The first thing the NLU model needs to do is to tokenize the input, or split it into semantic units that should be processed separately. In many languages, tokenization happens naturally during ASR. But Arabic uses word affixes — prefixes and suffixes — to convey contextual meanings.

Some of those affixes, such as articles and prepositions — the Arabic equivalents of “the” or “to” — are irrelevant to NLU and can be left attached to their word stems. But some, such as possessives, require independent slot tags. The suffix meaning “my”, for instance, in the Arabic for “my music”, tells the NLU model just which music the customer wants played. Language engineer Yangsook Park and her colleagues designed the tokenizer to split off those important affixes and leave the rest attached to their stems.

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The tokenized input passes to the NLU model, which is a trilingual model, able to process inputs in Arabic, French or English. This not only helps the model handle loanwords used in Arabic, but it also enables the transfer of knowledge from French and English, which currently have more abundant training data than Arabic.

Research science manager Karolina Owczarzak and her team at Alexa AI — including research scientists Khadige Abboud, Olga Golovneva, and Christopher DiPersio — resampled the existing Arabic training data to expand the variety of training examples. For instance, their resampling tool replaces the names of artists or songs in existing utterances with other names from the song catalogue.

A crucial consideration was how many resampled utterances with the same basic structure to include in the training data. Using too many examples based on the same template — such as “let me hear <SongName> by <ArtistName>” or “play the <ArtistName> song <SongName>” —could diminish the model’s performance on other classes of utterance.

To compute the optimal number of examples per utterance template, the NLU researchers constructed a measure of utterance complexity, which factored in both the number of slots in the utterance template and the number of possible values per slot. The more complex the utterance template, the more examples it required.

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L to R: Language engineer Yangsook Park, research science manager Karolina Owczarzak, and research scientists Khadige Abboud, Olga Golovneva, and Christopher DiPersio

The model-training process began with a BERT-based language model, which was pretrained on all three languages using unlabeled data and the standard language-modeling objective. That is, words of sentences were randomly masked out, and the model learned to predict the missing words from those that remained. In this stage, the NLU team augmented the Arabic dataset with data translated from English by AWS Translate.

Then the researchers trained the model to perform NLU tasks by fine-tuning it on a large corpus of annotated French and English data — that is, utterances whose intents and slots had been labeled. The idea was to use the abundant data in those two languages to teach the model some general principles of NLU processing, which could then be transferred to a model fine-tuned on the sparser labeled Arabic data.

Finally, the model was fine-tuned again on equal amounts of labeled training data in all three languages, to ensure that fine-tuning on Arabic didn’t diminish the model’s performance on the other two languages.

TTS

Whereas diacritics can get in the way of NLU, they’re indispensable to TTS: the Alexa speech synthesizer needs to know precisely which vowel sounds to produce as output. So when the Arabic TTS model gets a text string from one of Alexa’s functions — such as confirmation of a music selection from the music player — it runs it through a diacritizer, which adds the full set of diacritics back in.

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L to R: Software engineer Tarek Badr, applied scientist Fan Yang, and language engineer Merouane Benhassine.

The TTS researchers, led by software engineer Tarek Badr and applied scientist Fan Yang, trained the diacritizer largely on MSA texts, with some supplemental data in Khaleeji dialects, which the Alexa team compiled itself. Inferring the correct diacritics depends on the whole utterance context: as an analogy, whether “crw” represents “craw”, “crew”, or “crow” could usually be determined from context. So the diacritizer model has an attention mechanism that attends over the complete utterance.

Outputs that should be in Khaleeji Arabic then pass through a module that converts the diacritics to representations of the appropriate short-vowels sounds, along with any other necessary transformations. This is a rule-based system that language engineer Merouane Benhassine and his colleagues built to capture the predictable relationships between MSA and Khaleeji Arabic.

The text-to-speech model itself is a neural network, which takes text as input and outputs acoustic waveforms. It takes advantage of the Amazon TTS team’s recent work on expressive speech to endow the Arabic TTS model with a lively, conversational style by default.

A new Alexa language is never simply a new language: it’s a new language targeted to a specific new locale, because customer needs and linguistic practices vary by country. Going forward, the Alexa AI team will continue working to expand Arabic to additional locales — even as it continues to extend Alexa to whole new language families.

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Sponsored Products and Brands at Amazon Ads is reimagining the advertising landscape through industry-leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of reinventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle, from ad creation and optimization to performance analysis and customer insights. We deliver billions of ad impressions and millions of clicks daily, and are breaking fresh ground to improve both the shopper and advertiser experience. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. The General Shopping Intelligence (GSI) team is a highly motivated, collaborative, and fun-loving group with a strong entrepreneurial spirit and bias for action. We provide advanced real-time machine learning services that connect shoppers with the right ads across all platforms and surfaces worldwide. Through deep understanding of both shoppers and products, we help shoppers discover new products they love, enable advertisers to reach their customers most efficiently, and help Amazon continuously innovate on behalf of all customers. We are seeking a motivated Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, generative AI and high-scale machine learning systems. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As an Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and Generative AI solutions to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new generative AI modeling to optimize all aspects of Sponsored Products and Brands business About the team We are pioneers in applying advanced machine learning and generative AI algorithms in Sponsored Products and Brands business. We empower every customer with a customized discovery experiences from back-end optimization (such as customized response prediction models) to front-end CX innovation (such as widgets), to help shoppers feel understood and shop efficiently on and off Amazon.
US, WA, Seattle
Amazon Leo is a constellation of Low Earth Orbit satellites that will provide low-latency, high-speed broadband network connectivity to unserved and underserved communities around the world. We are looking for an Applied Scientist to be a founding scientist on the Engineering and R\&D team within Leo Infrastructure and IP Security. The team defends the manufacturing lines, launch sites, and global ground infrastructure behind the constellation from the most sophisticated threat actors on the planet. These requirements create open scientific problems at the intersection of agentic AI, real-time stream processing, graph-based reasoning, and behavioral analytics. You will build the science behind a neurosymbolic reasoning platform and the models that detect the behavior of sophisticated threat actors. This is an R\&D role with a production mandate, where you define the problem rather than solve a pre-scoped one, and every model, detection, and agent workflow you build becomes the system Leo's security teams use to protect the constellation. #### Export Control Requirement Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities - Design and implement scalable, production-grade neurosymbolic systems that integrate symbolic reasoning over graph-based knowledge representations with LLM agents to deliver reliable, verifiable security outcomes. - Design and run reinforcement learning and fine-tuning pipelines (GRPO, PPO, DPO) to optimize language models for security reasoning, triage, and detection-authoring tasks. - Build behavioral and statistical models that detect threat actor behavior, and design the evaluation frameworks that measure model performance against that behavior before trusting a model in production. - Design and build multi-agent systems that autonomously triage, enrich, and contain security events, including the constrained reasoning, safety guardrails, and validation mechanisms that make automated decisions trustworthy at scale. - Own the end-to-end science lifecycle, from research and experimentation through production deployment, defining the metrics that measure system performance and real-world security impact. - Advance the state of the art through publications at top-tier venues, patents, or open-source contributions, and shape the scientific agenda and research culture from day one. A day in the life You will move between research and production in the same week: framing an ambiguous security problem as a scientific question, prototyping an approach, and partnering with software engineers to ship it as a capability the platform runs continuously. Security engineers on your team translate threat intelligence into the adversary behaviors that matter; you build the models that detect those behaviors and evaluate model performance against them. You will obsess over the two latencies that define the platforms, the time from event to detection and the time from detection to containment action, and design agents and detections that drive both down. You will backtest candidate detections against retained telemetry, review evaluation results before a model or agent capability graduates to automated execution, and deliver scientific artifacts that ship. About the team Leo Infrastructure and IP Security protects the people, facilities, hardware, and supply chain behind a global satellite constellation. The Engineering and R\&D team within this organization builds the platforms and tooling the security pillar teams operate on, moving security operations from manual triage to correlation-based detection, automated response, and agentic AI. The team is composed of applied scientists, software engineers, and security engineers working across physical and digital security domains. #### Inclusive Team Culture In Amazon Security, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. #### Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. #### Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
US, WA, Seattle
Ever wonder how you can keep the world’s largest selection also the world’s safest and legally compliant selection? Then come join a team with the charter to monitor and classify the billions of items in the Amazon catalog to ensure compliance with various legal regulations. The Classification and Policy Platform team is looking for Sr. Applied Scientists to build technology to automatically monitor the billions of products on the Amazon platform. The software and processes built by this team are a critical component of building a catalog that our customers trust. You will have an opportunity to work with cutting edge machine learning algorithms on large datasets. You will need to build Amazon scale applications running on Amazon Cloud that both leverage and create new technologies to process large volumes of data that derive patterns and conclusions from the data. We are looking for highly motivated applied scientists and engineers interested in delivering the next level of innovation to product search for Amazon. As an Applied Scientist on the CPP team, you will be responsible for working across backend, client, business development, and data engineering teams to coordinate deep-dives, inform roadmaps, visualize metrics, and create predictive models to determine how we can best serve our customers. Responsibilities include: - Designing and implementing new features and machine learned models, including the application of state-of-art deep learning to solve search matching and ranking problems, including filtering, new content indexing, and apply document understanding - Conducting and coordinating process development leading to improved and streamlined processes for model development. Strong customer focus is essential - Working closely with Product Managers to expand depth of our product insights with data, create a variety of experiments, and determine the highest-impact projects to include in planning roadmaps - Providing technical and scientific guidance to your team members - Communicating effectively with senior management as well as with colleagues from science, engineering, and business backgrounds - Being a cultural leader that ensures teams are collecting, understanding, and using data to inform every decision that impacts our customers The successful candidate will have an established background in developing customer-facing experiences, a strong technical ability, a start-up mentality, excellent project management skills, and great communication skills. Amazon Science gives you insight into the company’s approach to customer-obsessed scientific innovation. Amazon fundamentally believes that scientific innovation is essential to being the most customer-centric company in the world. It’s the company’s ability to have an impact at scale that allows us to attract some of the brightest minds in artificial intelligence and related fields. Our scientists continue to publish, teach, and engage with the academic community, in addition to utilizing our working backwards method to enrich the way we live and work. Please visit https://www.amazon.science for more information.