Arabic Alexa redone.jpeg
At launch, the Arabic version of Alexa will be available in the Kingdom of Saudi Arabia and the United Arab Emirates.

How Alexa learned Arabic

Arabic posed unique challenges for speech recognition, language understanding, and speech synthesis.

The Arabic version of Alexa launched in December 2021, in the Kingdom of Saudi Arabia and the United Arab Emirates, and like all new Alexa languages, it posed a unique set of challenges.

The first was to decide what forms of Arabic Alexa should speak. While the official written language in KSA and the UAE is Modern Standard Arabic (MSA), in everyday life, Arabic speakers use dialectal forms of Arabic, with many vernacular variations.

For customers, engaging with Alexa in their native dialects would be more natural than speaking MSA. So the Alexa AI team — including computational linguists — determined that Arabic Alexa would be able to understand requests in both MSA and Khaleeji (Gulf) dialects.

Alexa’s speech outputs, too, would be in both MSA and a Khaleeji dialect — MSA for formal speech, such as responses to requests for information, and Khaleeji for less formal speech, such as confirmation of alarm times and music selections. This means that someone issuing Alexa a request in one Arabic dialect might get a response in a different one. But that mirrors the experience that Arabic speakers in the region have with each other.

Al Fatiha.jpg

The core components of a new Alexa model are automatic speech recognition (ASR), which converts speech into text; natural-language understanding (NLU), which interprets the text to initiate actions; and text-to-speech (TTS), which converts NLU outputs into synthesized speech.

A key question for all three components was how to render utterances textually, both as ASR output and TTS input. Written Arabic suppresses short vowel sounds: it would be sort of like spelling the English word “begin” as “bgn”. People are usually able to infer the mssng vwls frm cntxt.

But in formal and educational texts — such as reading primers for children — vowels and some consonantal sounds are indicated by diacritical marks. So the Alexa AI team had to decide whether the ASR output should include diacritics or not.

One of the major differences between dialects is the vowel sounds, so omitting diacritics makes it easier to create a speech representation that’s applicable to all dialects, which is useful for ASR and NLU.

Moreover, there is no published writing in forms of Arabic other than MSA, so there’s no standard orthography for them, either. Asking annotators to add diacritics could introduce more ambiguity than it alleviates. In the end, the Alexa AI team decided that ASR output should use only two diacritics, the shaddah and maddah, because they help with pronunciation accuracy on entity names that pass from ASR through NLU to TTS.

These design decisions had separate implications for the various Alexa AI teams — ASR, NLU, and TTS — and of course, each of the teams faced its own particular challenges as well.

ASR

One of the ASR team’s goals was to provide a consistent output, given the lack of standardized orthography for both dialectal Arabic and foreign loanwords. One of their decisions was to represent loanwords — such as the names of French or American musicians or albums — using Latin script.

ASR researchers.png
L to R: Applied-science manager Volker Leutnant and applied scientists Moe Hethnawi and Bashar Awwad Shiekh Hasan

To that end, they used a so-called catalogue ingestion normalizer, which takes in a catalogue of terms in French and English and converts the corresponding Arabic-script outputs of the ASR model into Latin script.

Applied-science manager Volker Leutnant and his colleagues on the Alexa Speech team — including applied scientists Moe Hethnawi and Bashar Awwad Shiekh Hasan — began with an English acoustic model, which started out better attuned to human speech sounds than a randomly initialized model. They trained it using public datasets of Arabic speech in the target Khaleeji dialects and data from Cleo, an Alexa skill that allows multilingual customers to help train new-language models by responding to voice prompts with open-form utterances. The Cleo data included labeled utterances in additional Arabic dialects, allowing the ASR model to provide more consistent user experience for a wider range of customers.

NLU

An NLU model takes in utterances transcribed by ASR and classifies them according to intent, such as playing music. It also identifies all the slots in the utterance — such as song names or artist names — and their slot values — such as the particular artist name “Ahlam”.

The first thing the NLU model needs to do is to tokenize the input, or split it into semantic units that should be processed separately. In many languages, tokenization happens naturally during ASR. But Arabic uses word affixes — prefixes and suffixes — to convey contextual meanings.

Some of those affixes, such as articles and prepositions — the Arabic equivalents of “the” or “to” — are irrelevant to NLU and can be left attached to their word stems. But some, such as possessives, require independent slot tags. The suffix meaning “my”, for instance, in the Arabic for “my music”, tells the NLU model just which music the customer wants played. Language engineer Yangsook Park and her colleagues designed the tokenizer to split off those important affixes and leave the rest attached to their stems.

Announce breakfast.jpg

The tokenized input passes to the NLU model, which is a trilingual model, able to process inputs in Arabic, French or English. This not only helps the model handle loanwords used in Arabic, but it also enables the transfer of knowledge from French and English, which currently have more abundant training data than Arabic.

Research science manager Karolina Owczarzak and her team at Alexa AI — including research scientists Khadige Abboud, Olga Golovneva, and Christopher DiPersio — resampled the existing Arabic training data to expand the variety of training examples. For instance, their resampling tool replaces the names of artists or songs in existing utterances with other names from the song catalogue.

A crucial consideration was how many resampled utterances with the same basic structure to include in the training data. Using too many examples based on the same template — such as “let me hear <SongName> by <ArtistName>” or “play the <ArtistName> song <SongName>” —could diminish the model’s performance on other classes of utterance.

To compute the optimal number of examples per utterance template, the NLU researchers constructed a measure of utterance complexity, which factored in both the number of slots in the utterance template and the number of possible values per slot. The more complex the utterance template, the more examples it required.

NLU researchers.png
L to R: Language engineer Yangsook Park, research science manager Karolina Owczarzak, and research scientists Khadige Abboud, Olga Golovneva, and Christopher DiPersio

The model-training process began with a BERT-based language model, which was pretrained on all three languages using unlabeled data and the standard language-modeling objective. That is, words of sentences were randomly masked out, and the model learned to predict the missing words from those that remained. In this stage, the NLU team augmented the Arabic dataset with data translated from English by AWS Translate.

Then the researchers trained the model to perform NLU tasks by fine-tuning it on a large corpus of annotated French and English data — that is, utterances whose intents and slots had been labeled. The idea was to use the abundant data in those two languages to teach the model some general principles of NLU processing, which could then be transferred to a model fine-tuned on the sparser labeled Arabic data.

Finally, the model was fine-tuned again on equal amounts of labeled training data in all three languages, to ensure that fine-tuning on Arabic didn’t diminish the model’s performance on the other two languages.

TTS

Whereas diacritics can get in the way of NLU, they’re indispensable to TTS: the Alexa speech synthesizer needs to know precisely which vowel sounds to produce as output. So when the Arabic TTS model gets a text string from one of Alexa’s functions — such as confirmation of a music selection from the music player — it runs it through a diacritizer, which adds the full set of diacritics back in.

TTS team.png
L to R: Software engineer Tarek Badr, applied scientist Fan Yang, and language engineer Merouane Benhassine.

The TTS researchers, led by software engineer Tarek Badr and applied scientist Fan Yang, trained the diacritizer largely on MSA texts, with some supplemental data in Khaleeji dialects, which the Alexa team compiled itself. Inferring the correct diacritics depends on the whole utterance context: as an analogy, whether “crw” represents “craw”, “crew”, or “crow” could usually be determined from context. So the diacritizer model has an attention mechanism that attends over the complete utterance.

Outputs that should be in Khaleeji Arabic then pass through a module that converts the diacritics to representations of the appropriate short-vowels sounds, along with any other necessary transformations. This is a rule-based system that language engineer Merouane Benhassine and his colleagues built to capture the predictable relationships between MSA and Khaleeji Arabic.

The text-to-speech model itself is a neural network, which takes text as input and outputs acoustic waveforms. It takes advantage of the Amazon TTS team’s recent work on expressive speech to endow the Arabic TTS model with a lively, conversational style by default.

A new Alexa language is never simply a new language: it’s a new language targeted to a specific new locale, because customer needs and linguistic practices vary by country. Going forward, the Alexa AI team will continue working to expand Arabic to additional locales — even as it continues to extend Alexa to whole new language families.

Research areas

Related content

US, WA, Seattle
Join us at the forefront of Amazon's sustainability initiatives to work on environmental and social advancements that support Amazon's long-term worldwide sustainability strategy. At Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people who are passionate about making a meaningful impact on communities and the environment while helping shape the future of sustainable business practices. Sustainability Science and Innovation (SSI) is a multi-disciplinary team within WW Sustainability combining science, analytics, economics, statistics, machine learning, product development, and engineering expertise. We use data across the sustainability imperatives (carbon, water, waste, biodiversity, environmental risk and more) and these skills and capabilities to identify, develop, experiment, and scale the scientific solutions and innovations necessary for Amazon, customers and partners to help them solve their hardest unmet and evolving sustainability needs and goals. The Worldwide Sustainability (WWS) organization is seeking an exceptional scientific leader to join Amazon's Sustainability Science and Innovation team as a Researcher Scientist for Materials Chemistry Innovation. This role focuses on hands-on experimental research in materials chemistry to accelerate the discovery and validation of sustainable materials through systematic synthesis, characterization, and performance testing. You will lead the design and execution of experimental research campaigns targeting catalysts, functional materials, and sustainability-relevant chemistries across multivariate parameter spaces. You will establish scientific strategy and technical roadmaps for materials discovery while leading research initiatives that tackle complex sustainability challenges in critical industrial sectors. This position requires driving breakthrough solutions in materials synthesis and characterization through internal capabilities and strategic partnerships with universities, industry scientists, and government laboratories. You will mentor junior scientists and engineers while collaborating across Amazon's Innovation Lab Network to translate research into scalable solutions. Your leadership will be essential in developing early-stage, cost-effective materials that address significant technical and economic challenges fundamental to Amazon's operations, requiring you to navigate complex trade-offs between immediate deliverables and long-term environmental impact. You will also shape how emerging automation and AI tools are applied to accelerate materials discovery workflows. The ideal candidate demonstrates extensive experience in materials synthesis, advanced characterization techniques, and systematic experimental design for performance validations. You must possess proven ability to lead cross-functional teams, establish research priorities, and drive scientific innovation from concept to implementation. Deep technical expertise in materials testing methods, combined with strategic vision for translating research into practical applications is essential. Experience with high-throughput and combinatorial experimental approaches to efficiently explore large design spaces is highly valued. Your work will establish new paradigms in sustainable materials discovery through rigorous experimental research and performance testing, directly contributing to Amazon's sustainability goals while creating scalable solutions that extend beyond the company's immediate operations. Key job responsibilities - Develop scientific models that help solve complex and ambiguous sustainability problems, and extract strategic learnings from large datasets. - Work closely with applied scientists and software engineers to implement your scientific models. - Support early-stage strategic sustainability initiatives and effectively learn from, collaborate with, and influence stakeholders to scale-up high-value initiatives. - Support research and development of cross-cutting technologies for industrial decarbonization, including building the data foundation and analytics for new AI models. - Drive innovation in key focus areas including packaging materials, building materials, and alternative fuels. About the team Diverse Experiences: World Wide Sustainability (WWS) values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Inclusive Team Culture: It’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth: We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
US, WI, Madison
As a Data Scientist on the Shopbop/Zappos Catalog Tech team, you will design and implement scientific approaches to revolutionize how we manage and enhance our product catalog data for our world-class selection of Shoes, Kids, and Active wear. You will work with Zappos' Senior leadership team to solve complex data challenges through advanced analytics and machine learning - creating innovative solutions and influencing product decisions through data-driven insights. You will lead critical initiatives to reduce catalog errors, accelerate product data capture, and develop state-of-the-art image classification systems for fashion features. You will partner daily with engineering teams and business stakeholders to provide expert guidance on model selection and implementation. As a member of the Zappos technical staff, you will leverage machine learning technologies and have access to industry leaders in AI/ML and E-Commerce to help grow your expertise. You will also routinely collaborate with data science teams across our sister companies at Amazon.com and Shopbop.com. You will push the boundaries of what's possible with applied machine learning and bring innovative solutions to bear for customers (including computer vision, NLP, and advanced ML models). You will think big about how data science can transform our catalog operations and be persistent in delivering robust, scalable solutions. Key job responsibilities Design and implement machine learning approaches to improve catalog data quality. Develop and validate scientific methodologies for automated data capture and classification. Partner with engineering teams to integrate ML models into production systems. Create and present analysis that drives decision-making at the senior leadership level. A day in the life You start the day reviewing model performance metrics, noting some drift in the image classification system that needs investigation. You spend the morning developing a new approach to reduce product attribute errors using recent advances in LLMs. In the afternoon, you meet with engineering teams to advise on model architecture for a new feature, and wrap up by analyzing the results of your latest A/B test on data capture efficiency improvements. About the team Zappos/Shopbop Catalog Tech team owns the software that drives our photostudio, product cataloging, and integration to Amazon's marketplace. We use Amazon's Leadership Principals and Engineering Expertise but have our own fun vibe. We are located in Madison WI, and Las Vegas NV.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through to checkout and beyond. We operate at scale across hundreds of millions of customers, and we are now expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team who will work on the latest research and machine learning to build scalable personalisation solutions. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a hands-on role working with a high performing and high visibility multidisciplinary group of engineers and scientists in the London office, focused on improving the customer experience for Prime Video and the wider Amazon organization. You will contribute to the design of machine learning models that scale to large quantities of data and serve low-latency recommendations to all customers worldwide. You will embody scientific rigor in designing and executing experiments to demonstrate the technical efficacy and business value of your methods. You will work alongside a science and engineering team that embodies the customer obsession principle by developing recommendation and decision systems that raise the profile of Prime Video Commerce as a global leader in machine learning and personalisation. Successful candidates will have strong technical ability, a focus on customers by applying a customer-first approach, and excellent teamwork and communication skills. The position offers exceptional opportunities for every candidate to grow their technical and non-technical skills. Key job responsibilities - Research, design, and implement recommendation systems that personalise across different customer experience touch points. - Collaborate with engineers to deploy and integrate successful model experiment results into large-scale, complex Amazon production systems with low latency. - Provide machine learning thought leadership to both technical and business leaders, with the ability to think strategically about business, product, and technical challenges. - Be a subject matter expert in reinforcement learning approaches for the team and actively contribute to the science roadmap - Define the science roadmap and research agenda that aligns with the organisation's priorities and production constraints. - Work with technical product managers to work backwards from what's important to customers and deliver machine-backed solutions. - Report and share results with the team and wider scientific community by authoring documents that are both statistically rigorous and compellingly relevant, exemplifying good scientific practice in a business environment. A day in the life You will be both a research leader and a hands-on innovator within the Commerce Insights organisation. You'll collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines balancing competing objectives across offerings, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of great team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership, and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers and enhance the shopping experience, for customers. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities We are looking for an Applied Scientist to join the Sponsored Prompts team within the Conversational Discovery Experiences (CAX) in Sponsored Products and Brands. This team owns Sponsored Prompt generation, quality and personalization, a new conversational ad format powered by large language models (LLMs) that helps shoppers discover products across Amazon.com. As an Applied Scientist, you will design and build core components of the prompt generation pipeline, develop new prompt themes, and improve quality frameworks that drive coverage expansion across all surfaces. You will define and run experiments to improve CTR, helpfulness, and advertiser outcomes, and contribute to the science roadmap for prompt generation and personalization. This role requires strong technical depth in NLP, LLMs, and information retrieval, combined with the ability to translate research into production systems at scale. You will work across organizational boundaries with engineering, product, and business teams to turn science investments into measurable business impact.
US, WA, Seattle
Amazon's Customer Experience and Business Trends (CXBT) is seeking a Data Science Manager to lead a team of scientists and engineers within Benchmarking Economics Analytics and Measurement (BEAM). BEAM is a central analytics and science function that drives Amazon's quantification of CX improvement opportunities through comparative benchmarks, partnering with stakeholders across CXBT, business domain teams, Finance, SCOT, and other centralized science teams. This is a hands-on leadership role for a manager who can set technical direction, build durable data products, and grow people. You will own the strategy and roadmap for a portfolio of analytics products, working backward from leadership and stakeholder needs to deliver insights that inform decisions at the speed of business. Key job responsibilities - Build a holistic metrics and trend-detection product. Lead the team to design and operationalize an always-on framework of indicators that surfaces emerging business trends reliably enough to brief senior leaders. - Partner with cross-org stakeholders to drive product adoption and impact. Work directly with internal customers and partner teams to ensure our products are tightly aligned with business use cases, translate ambiguous problems into well-scoped analytics solutions, and drive adoption so that insights translate into decisions and measurable business impact. - Manage, mentor, and grow the team. Hire, develop, and retain a high-performing team of scientists and engineers. Set clear expectations, give actionable feedback, create stretch opportunities, and build the bench strength needed to scale the team's scope over time. - Lead the transformation from traditional analytics to a GenAI-native operating model. Shape and execute the team's technical strategy to evolve from manual, study-based analytics toward GenAI-enabled products and workflows — accelerating insight generation, improving self-serve access for stakeholders, and freeing capacity for deeper scientific investment.
US, TX, Dallas
Amazon Web Services (AWS) Applied AI Solutions (AAIS) is on a mission to make AI real for enterprises. We build and deploy production AI solutions that drive measurable business outcomes at scale, bringing together applied scientists, AI architects, business development professionals, and GTM specialists to help customers move from AI experimentation to production impact. Within AAIS, the GTM Acceleration team activates the field, measures impact, and scales what works. We are the connective tissue between AAIS product and science teams and the worldwide field organization, ensuring our AI solutions reach customers effectively, that we quantify the value we deliver, and that we build repeatable motions that scale globally. We are looking for an Applied Scientist who will serve as a force multiplier across our customer engagement teams, building the analytical foundations, predictive models, and reusable tooling that power our go-to-market strategy. You will work at the intersection of data science, machine learning, and business strategy, building models that quantify our value proposition, and creating scalable analytical assets that accelerate every engagement. This is a highly visible, high-impact role where your work directly influences how we demonstrate and measure the value of AWS AI solutions for enterprise customers. You will operate with significant autonomy, owning the scientific direction of your projects while collaborating with software engineers, product managers, and business stakeholders. You will identify the right methodology for each problem, whether that is a classical statistical approach, a modern deep learning technique, or a novel combination, and communicate your findings clearly to both technical and non-technical audiences. This role spans Connect Customer initiatives and across the Applied AI solution portfolio, offering the opportunity to pioneer data science approaches that scale intelligent analytics worldwide. If you thrive at the intersection of rigorous science and customer-facing impact and are energized by translating complex model outputs into business decisions, we want to talk to you. Key job responsibilities Design, develop, and deploy statistical models and machine learning pipelines to drive product improvements, business decisions, and customer outcomes Work directly with customers during production pilots to build and deploy AI solutions that demonstrate measurable business value Design and execute A/B experiments and causal inference analyses to measure the impact of new features and model changes Build ROI models, business case tools, and forecasting systems for demand prediction, capacity planning, workforce optimization, and value quantification Apply NLP and generative AI techniques to extract insights from structured and unstructured data at scale, and partner with software engineers to productionize models with reliability, monitoring, and operational excellence Build and own customer analytics capabilities including segmentation (by size tier, AI adoption, product penetration, entitlement), usage trend analysis, propensity modeling, and foundational datasets combining service usage with sales data Create self-service analytics platforms and automated insight delivery mechanisms that enable leadership to pull strategic intelligence on demand Enable field teams with reusable analytical assets, diagnostic notebooks, benchmarking studies, and scalable tooling that accelerate customer engagements Own success metrics and create mechanisms to measure model performance, adoption, and business impact across customer cohorts Define strategic frameworks and GTM recommendations by segment, translating data patterns and market signals into actionable go-to-market motions and investment priorities Communicate findings and technical trade-offs to senior leadership and customer executives through written documents (6-pagers, science reviews) and presentations, operating as a shared resource across 2-3 teams simultaneously About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
US, CA, Palo Alto
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! Amazon continues to develop its advertising program. Ads run in our Stores (including Consumer Stores, Books, Amazon Business, Whole Foods Market, and Fresh) and Media and Entertainment publishers (including Fire TV, Fire Tablets, Kindle, Alexa, Twitch, Prime Video, Freevee, Amazon Music, MiniTV, Audible, IMDb, and others). In addition to these first-party (1P) publishers, we also deliver ads on third-party (3P) publishers. We have a number of ad products, including Sponsored Products and Sponsored Brands, display and video products for smaller brands, including Sponsored Display and Sponsored TV. We also operate ad tech products, including Amazon Marketing Cloud (a clean-room for advertisers), Amazon Publisher Cloud (a clean-room for publishers), and Amazon DSP (an enterprise-level buying tool that brings together our ad tech for buying video, audio, and display ads). Key job responsibilities This role is focused on diving deep into Amazon Ads data, especially full funnel ads campaigns, a new AI-driven workflow provided to advertisers. Rolling out this workflow at scale is critical for Amazon in 2026.
US, NY, New York
We are seeking a Robotics/AI Motor Control Scientist to develop cutting-edge machine learning algorithms for motor control systems in robots. In this role, you will focus on creating and optimizing intelligent motor control strategies to enable robots to perform complex, whole-body tasks. Your contributions will be essential in advancing robotics by enabling fluid, reliable, and safe interactions between robots and their environments. Key job responsibilities - Develop controllers that leverage reinforcement learning, imitation learning, or other advanced AI techniques to achieve natural, robust, and adaptive motor behaviors - Collaborate with multi-disciplinary teams to integrate motor control systems with robotic hardware, ensuring alignment with real-world constraints such as actuator dynamics and energy efficiency - Use simulation and real-world testing to refine and validate control algorithms - Stay updated on advancements in robotics, AI, and control systems to apply advanced techniques to robotic motion challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you. an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
IL, Tel Aviv
Are you a scientist interested in pushing the state of the art in machine learning and recommendation systems? Are you interested in working on novel ideas that can positively impact millions of customers? Do you wish you had access to large datasets and tremendous computational resources? Answer yes to any of these questions and you will be a great fit for our team at Amazon. Our team is part of Amazon’s Personalization organization, a high-performing group that leverages Amazon’s expertise in machine learning, big data, distributed systems, and user experience design to deliver the best shopping experiences for our customers. Our team builds large-scale machine-learning solutions that delight customers with personzlized content recommendations, at the right time, with the right level of explanation. As an Applied Scientist in our team, you will be responsible for the research, design, and development of new AI technologies for personalization. You will adopt or invent new machine learning and analytical techniques in the realm of recommendations and large language models. You will collaborate with scientists, engineers, and product partners locally and abroad. Your work will include inventing, experimenting with, and launching new features, products and systems. Please visit https://www.amazon.science for more information.