Some highlights from the 2020 NFL season, quantified.

How AWS scientists help create the NFL’s Next Gen Stats

In its collaboration with the NFL, AWS contributes cloud computing technology, machine learning services, business intelligence services — and, sometimes, the expertise of its scientists.

At Super Bowl LV, Tom Brady won his seventh title, in his first year as quarterback for the Tampa Bay Buccaneers, whose defense held the high-octane offense of the defending champion Kansas City Chiefs to only nine points.

At key points, the broadcast was augmented by real-time evaluations using the NFL’s Next Gen Stats (NGS) powered by AWS. Several of those stats, such as pass completion probability or expected yards after catch, use machine learning models to analyze the data streaming in from radio frequency ID tags on players’ shoulder pads and on the ball.

Since 2017, Amazon Web Services (AWS) has been the NFL’s official technology provider in every phase of the development and deployment of Next Gen Stats. AWS stores the huge amount of data generated by tracking every player on every play in every NFL game — nearly 300 million data points per season; NFL software engineers use Amazon SageMaker to quickly build, train, and deploy the machine learning (ML) models behind their most sophisticated stats; and the NFL uses the business intelligence tool Amazon QuickSight to analyze and visualize the resulting statistical data.

“We wouldn’t have been able to make the strides we have as quickly as we have without AWS,” says Michael Schaefer, the director of product and analytics for the NFL’s Next Gen Stats. “SageMaker makes the development of ML models easy and intuitive — particularly for those who may not have deep familiarity with ML.”

“And where we’ve needed additional ML expertise,” Schaefer adds, “AWS’s data scientists have been an invaluable resource.”

Secondary variance

Take, for instance, the problem of defender ghosting, or predicting the trajectories of defensive backs after the ball leaves the quarterback’s hand. 

Defender ghosting is not itself a Next Gen Stat, but it’s an essential component of stats under development. For instance, defender ghosting can help estimate how a play would have evolved if the quarterback had targeted a different receiver: would the defensive backs have reached the receiver in time to stop a big gain? Defender ghosting can thus help evaluate a quarterback’s decision making.

QB decision making.png
Defender ghosting can help evaluate a quarterback’s decision making — by, for instance, predicting how a play would have developed if the quarterback had targeted a different receiver.
Credit: Gregory Trott/AP

Using SageMaker, the NFL’s Next Gen Stats team has constructed some sophisticated machine learning models: the completion probability model, for instance, factors in 10 on-field measurements — including the distance of the pass, distance between the quarterback and the nearest pass rushers, and distance between the receiver and the nearest defenders — and outputs the (league-average) likelihood of completing a pass under those conditions.

But predicting the trajectories of defensive backs — the cornerbacks and safeties who defend against downfield plays — is a particularly tough challenge. Defensive backs tend to cover more territory than other defensive players, and they also tend to make more radical adjustments in coverage as a play develops.

Safety breaking.png
Predicting on-field trajectories is particularly difficult in the case of defensive backs — like number 32, DeShon Elliott, in this image — who tend to cover more territory and make more radical trajectory adjustments than other defensive players.
Credit: Kenneth David Richmond

So to build a defender ghosting model, the NFL engineers joined forces with AWS senior scientist Lin Lee Cheong and her team at the Amazon Machine Learning Solutions Lab.

The first thing the AWS-NFL team did was to filter anomalies out of the training data. In 99.9% of cases, the NFL player-tracking system is accurate to within six inches, but like all radio-based technology, it’s susceptible to noise that can compromise accuracy.

“We're scientists. We’re not football experts,” Cheong says. “So we worked closely with the folks from NFL to understand the gameplay. Basic anomaly detection, as well as cleaning of the data, helped tremendously.”

The research team excised player-tracking data that violated a few cardinal rules. For instance, players’ trajectories should never take them off the field, and their speed should never exceed 12.5 yards per second (NFL players’ measured speeds top out at around 11 yards per second).

Where we’ve needed additional ML expertise, AWS’s data scientists have been an invaluable resource.
Michael Schaefer, director of product and analytics for the NFL’s Next Gen Stats

Next, the team winnowed down the “feature set” for the model. Features are the different types of input data on which a machine learning model bases its predictions. For every player on the field, the NFL tracking system provides location, direction of movement, and speed, which are all essential for predicting defensive backs’ trajectories. But any number of other features — down and distance, distance to the goal line, elapsed game time, length of the current drive, temperature — could, in principle, affect player performance.

The more input features a machine learning model has, however, the more difficult it is to tease out each feature’s correlation with the phenomenon the model is trying to predict. Absent a huge amount of training data, it’s usually preferable to keep the feature set small.

To predict trajectories, the AWS researchers planned to use a deep-learning model. But first they trained a simpler model, called a gradient boosting model, on all the available features. 

Gradient boosting models tend to be less accurate than neural networks, but they make it easy to see which input features make the largest contributions to the model output. The AWS-NFL team chose the features most important to the gradient boosting model, and just those features, as inputs to the deep-learning model.

That model proved quite accurate at predicting defensive backs’ trajectories. But the researchers’ job wasn’t done yet.

Quantifying the hypothetical

It was straightforward to calculate the model’s accuracy on plays that had actually taken place on NFL football fields: the researchers simply fed the model a sequence of three player position measurements and determined how well it predicted the next ten.

But one of the purposes of defender ghosting is to predict the outcomes of plays that didn’t happen, in order to assess players’ decision making. Absent the ground truth about the plays’ outcome, how do you gauge the model’s performance?

The researchers’ first recourse was to ask Schaefer to evaluate the predicted trajectories for hypothetical plays.

Next Gen Stats leaderboards

Read more about the NFL regular season's most remarkable performances, as measured by Next Gen Stats powered by AWS.

“He spent a week reviewing every trajectory our model predicted and pointed out all the ones that he thought were questionable, versus the ones that he thought were good,” Cheong says. “He also explained the thought process behind his evaluations, which was nuanced and complex. I thought, ‘Asking a director to spend a whole week reviewing our work after each model iteration is not scalable.’ I wanted to quantify his knowledge. So we created this composite metric that incorporates the know-how that a subject matter expert would use to evaluate trajectories.”

“By combining the NFL’s expertise in football with AWS’s ML experts, we’ve been able to develop and refine statistics for things never before quantified,” Schaefer says.

The core of Cheong and her colleagues’ composite metric is a measure of how quickly a defensive back’s trajectory diminishes his distance from the targeted receiver. Other factors include the distance the defender covers relative to the maximum distance he could have covered at top NFL speeds and whether the defender moves at superhuman speeds, which incurs a penalty in the scoring.

Defender ghosting.png
At left is the deep-learning model's projected trajectory for player 3, a defensive back, when player 6 is the targeted receiver; at right is the projected trajectory when player 7 is targeted.

When the AWS researchers apply their metric to actual NFL trajectories, they get an average score of -0.1036; the score is negative because it indicates that the defender is closing the distance between himself and the receiver. When they apply their metric to the trajectories their model predicts, they get an average score of -0.0825 — not quite as good, but in the same ballpark.

When, however, they distort the input data so that the starting orientation and velocity of 25% of defenders are random — that is, 25% of players are totally out of the play to begin with — the score goes up to a positive 0.0425. That’s a further indication that their metric captures information about the quality of the defensive backs’ play.

NFL offenses are incredibly complex, with many moving parts, and getting a statistical handle on them is much more difficult than, say, characterizing the one-on-one confrontations between a pitcher and hitter in baseball. All over the Internet, for instance, debate is raging about whether Tom Brady’s success in Tampa Bay proves that his former coach, Bill Belichick, gets too much credit for the New England Patriots’ nine Super Bowl trips in 17 years.

These types of arguments will probably go on forever; they’re part of the fun of sports fandom. But at the very least, Next Gen Stats powered by AWS should help make them more coherent.

Editor's note: The opening paragraphs of this article were revised to reflect the outcome of Super Bowl LV.

Related content

US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Research Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, WA, Seattle
Amazon Industrial Robotics is seeking exceptional applied science talent to develop AI and machine learning systems that will enable the next generation of advanced manufacturing capabilities at unprecedented scale. We're building revolutionary software infrastructure that combines cutting-edge AI, large-scale optimization, and advanced manufacturing processes to create adaptive production control systems. As a Senior Applied Scientist, you will develop and improve machine learning systems that enable real-time manufacturing flow decisions. You will leverage state-of-the-art optimization and ML techniques, evaluate them against representative manufacturing scenarios, and adapt them to meet the robustness, reliability, and performance needs of production environments. You will invent new algorithms where gaps exist. You'll collaborate closely with software engineering, manufacturing engineering, robotics simulation, and operations teams, and your outputs will directly power the systems that determine what to build next, where to allocate resources, and how to maximize throughput. The ideal candidate brings deep expertise in optimization and machine learning, with a proven track record of delivering scientifically complex solutions into production. You are hands-on, writing significant portions of critical-path scientific code while driving your team's scientific agenda. If you're passionate about inventing the intelligent manufacturing systems of tomorrow rather than optimizing those of today, this role offers the chance to make a lasting impact on the future of automation. Key job responsibilities - Identify and devise new scientific approaches for constraint identification, dispatch optimization, WIP release control, and predictive flow intelligence when the problem is ill-defined and new methodologies need to be invented - Lead the design, implementation, and successful delivery of scientifically complex solutions for real-time manufacturing flow optimization in production - Design and build ML models and optimization algorithms including constraint prediction, starvation risk forecasting, and dispatch optimization - Write a significant portion of critical-path scientific code with solutions that are inventive, maintainable, scalable, and extensible - Execute rapid, rigorous experimentation with reproducible results, closing the gap between simulation and real manufacturing environments - Build evaluation benchmarks that measure model performance against manufacturing outcomes including constraint utilization and throughput rather than traditional ML metrics alone - Influence your team's science and business strategy through insightful contributions to roadmaps, goals, and priorities - Partner with manufacturing engineering, robotics simulation, and applied intelligence teams to ensure scientific approaches are grounded in operational reality - Drive your team's scientific agenda and role model publishing of research results at peer-reviewed venues when appropriate and not precluded by business considerations - Actively participate in hiring and mentor other scientists, improving their skills and ability to deliver - Write clear narratives and documentation describing scientific solutions and design choices
US, WA, Seattle
Do you want a role with deep meaning and the ability to make a major impact? As part of Intelligent Talent Acquisition (ITA), you'll have the opportunity to reinvent the hiring process and deliver unprecedented scale, sophistication, and accuracy for Amazon Talent Acquisition operations. ITA is an industry-leading people science and technology organization made up of scientists, engineers, analysts, product professionals and more, all with the shared goal of connecting the right people to the right jobs in a way that is fair and precise. Last year we delivered over 6 million online candidate assessments, and helped Amazon deliver billions of packages around the world by making it possible to hire hundreds of thousands of workers in the right quantity, at the right location and at exactly the right time. You’ll work on state-of-the-art research, advanced software tools, new AI systems, and machine learning algorithms, leveraging Amazon's in-house tech stack to bring innovative solutions to life. Join ITA in using technologies to transform the hiring landscape and make a meaningful difference in people's lives. Together, we can solve the world's toughest hiring problems. Recruiting Agents and Candidate Voice team is revolutionizing how Amazon finds and connects with talent worldwide! We're looking for an experienced Applied Scientist to design and implement agentic solutions that help millions of candidates find their dream jobs at Amazon. Key job responsibilities • Design and architect AI-powered agentic solutions that help candidates navigate Amazon's hiring process, including scoping requirements, identifying dependencies and constraints, and creating robust scientific and technical designs that balance candidate experience with system scalability. • Implement and deploy conversational AI agents leveraging state-of-the-art LLM and GenAI technologies to enable candidates to explore job opportunities, understand role requirements, and receive personalized guidance throughout their hiring journey. • Develop rigorous evaluation frameworks to measure agent effectiveness, candidate satisfaction, and hiring outcomes—continuously iterating on models to improve accuracy, fairness, and user experience across millions of candidate interactions. • Collaborate cross-functionally with Research Scientists, Software Engineers, and Product teams to integrate agentic solutions into Amazon's candidate-facing platforms, ensuring seamless deployment and alignment with broader Talent Acquisition goals. • Drive innovation in agentic AI research by staying current with advances in NLP, LLMs, and autonomous agent architectures, while contributing to the scientific community through publications, internal tech talks, and knowledge sharing. About the team Our team focuses on understanding and improving the experience of both job seekers and the recruiters who support them. You'll be at the intersection of people, data, and technology—solving fascinating problems that directly impact how we hire the best talent globally.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers, and is becoming the conversational AI interface for Amazon services with the launch of Alexa for Shopping on Amazon.com and Amazon mobile app. At Alexa Ads, we are creating industry's first and most advanced Agentic Advertising products to drive Agentic Commerce. We are seeking an Applied Scientist to join our newly expanding team in India focused on Alexa Agentic/Conversational Ads and Personalization. In this role, you will build machine learning models that seamlessly and naturally integrate relevant advertising into the Alexa experience while deeply personalizing user interactions. You will work closely with other scientists, engineers, and product managers to take models from conception to production. Key job responsibilities - Design, develop, and evaluate innovative machine learning and deep learning models for natural language processing (NLP), recommendation systems, and personalization. - Conduct hands-on data analysis and build scalable ML pipelines. - Design and run A/B experiments to measure the impact of new models on customer experience and ad performance. - Collaborate with software development engineers to deploy models into high-scale, real-time production environments. About the team We are building a new science team in Bangalore to solve some of the most impactful problems in computational advertising. This isn't about tweaking existing models as we are rethinking how ads are ranked, priced, and personalized across voice-first and screen-first surfaces. These are problems that don't have textbook solutions. Key points to note about the team: 🧪 Greenfield team - you are not joining a mature org with rigid processes. You will shape the science roadmap, pick the problems, and define the culture from day one. 📈 Direct business impact — your models directly drive revenue. No yearly cycles to see if your work matters. 🌏 Global scope, local autonomy — collaborate with scientists and engineers across Seattle, Sunnyvale, and Bangalore, but own your problem space end-to-end. 🎓 Ship AND Publish: We encourage top-tier publications (NeurIPS, ACL, EMNLP, KDD, ICML, WWW) while ensuring your research hits production.
GB, London
Sr. Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. Develop strategic plans to identify fundamentally new solutions for business problems. Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
IN, KA, Bengaluru
Do you want to join an innovative team of scientists applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about modeling terabytes of data and building state-of-the-art algorithms to solve complex, real-world fraud and risk challenges? Do you enjoy owning end-to-end machine learning problems, directly influencing customer experience and company profitability, while collaborating in a diverse, high-performing team? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to design, develop, and deploy advanced algorithmic systems that safeguard millions of transactions every day. In this role, you will independently drive model development from problem formulation to production deployment, build scalable ML solutions, and leverage emerging technologies—including Generative AI and LLMs—to enhance fraud detection and next-generation risk prevention systems. Key job responsibilities Own end-to-end development of machine learning models for large-scale risk management systems Analyze large volumes of historical and real-time data to identify fraud patterns and emerging risk trends Design, develop, validate, and deploy innovative models to production environments Apply GenAI/LLM technologies to automate risk evaluation and improve operational efficiency Collaborate closely with software engineering teams to implement scalable, real-time model solutions Partner with operations and business stakeholders to translate risk insights into measurable impact Establish scalable and automated processes for data analysis, model experimentation, validation, and monitoring Track model performance and business metrics; communicate insights clearly to technical and non-technical stakeholders Research and implement novel machine learning and statistical methodologies
DE, BE, Berlin
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE As an Applied Scientist, you will solve large complex real-world problems at scale, draw inspiration from the latest science and technology to empower undefined/untapped business use cases, delve into customer requirements, collaborate with tech and product teams on design, and create production-ready models that span various domains, including Machine Learning (ML), Artificial Intelligence (AI) and Generative AI, Natural Language Processing (NLP), Reinforcement Learning (RL), real-time and distributed systems. ABOUT YOU Your work will focus on inventing or adapting scientific approaches, models, and algorithms driven by customer needs at the project level. You will develop components and/or end-to-end solutions that are deployed into production or directly support production systems, delivering consistently high-quality work that meets both scientific and engineering best practices. You will develop reusable science components and services that resolve architecture deficiencies and customers’ pain points, while making technical trade-offs for long-term/short- term. You will work semi-autonomously to deliver solutions, contribute to research papers at peer-reviewed venues when appropriate, and document your work thoroughly to enable others to understand and reproduce it. Your decision-making will consistently incorporate robust, data-driven business and technical judgment. You will collaborate with other scientists to raise the bar of both scientific and engineering complexity for the team and to foster valuable scientific partnership opportunities to help/guide science decisions. We work in a highly collaborative, fast-paced environment where scientists, engineers, and product managers work to test and build scalable foundational capabilities, as well as customer facing experiences. You will have the opportunity to innovate and think big within your projects scope, implement optimization services and algorithms, and influence the experiences of millions of customers. We are looking for a results-oriented Applied Scientist with deep knowledge in ML, NLP, Deep Learning, GenAI, and/or large-scale distributed computation. As an Applied Scientist, you will... - Understand use cases across the business and adopt/extend/design/invent solutions/models that are scalable, efficient, and automated for difficult problems that are not well defined - Work closely with fellow scientists and software engineers (at Audible and Amazon) to build and productionize models, deliver novel and highly impactful features - Review models of peers for the purpose of reducing and managing risk to the business, while improving customer experience - Design, develop, and deploy modeling techniques and solutions for Content Understanding, Recommendations, GenAI-based product features, by employing a wide range of methodologies, working from simple to complex - Contribute to initiatives that employ the most recent advances in ML/AI in a fast-paced, experimental environment - Push the boundary of innovation ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
IN, KA, Bengaluru
This position is based in Bangalore, India The Last Mile team helps get packages from delivery stations to a customer’s doorstep. To provide new innovations for customers, awe are inventing the next-generation smart delivery operation. We are combining innovative mobile and IoT technologies, data streams (video, vehicle telematics, location, and presence), together with machine learning models and algorithms – all to create solutions that allow us to deliver faster, and with more confidence. Playing a key role in the Last Mile Driver Experience team, as a Applied Scientist you will be responsible for building machine learning models and algorithms in areas including mapping and location, pattern detection in sensor data, and computer vision. Using your research, you will work with your engineering and product management peers to drive designs from ideation through development and into production. You will bring your experience of research for similar products and solutions, preferably in consumer or industrial verticals. This role requires autonomy and an ability to deliver results, often within the ambiguity of building a v1 product. You will need to work efficiently to build the right things with limited guidance, raising the bar to create an amazing experience for our customers.
ES, M, Madrid
Amazon's EU International Technology (EU INTech) organisation is creating new ways for customers to discover products through innovative customer experiences. We are a science-only team within EU INTech, responsible for designing and developing AI/ML science solutions that support business needs across Amazon's global search and discovery experiences. Our mission is to make Amazon navigation easier for customers worldwide. We achieve this through two strategic pillars: making Amazon navigation more visual and improving Amazon navigation with more inspiring discovery tools and narrowing navigation. To support this vision, we build and deploy AI/ML models that surface the most relevant content to hundreds of millions of Amazon customers worldwide. Our team comprises Applied Scientists and we partner with other teams, collaborating with ML Engineers, Software Developers, Product Managers, Technical Product Managers, and UX Designers. We are located in the Madrid Technical Hub. We are looking for Applied Scientists who are passionate about solving highly ambiguous and challenging problems at global scale. This is a hands-on, end-to-end applied science role where you will own the full lifecycle of science solutions — from business problem analysis and science plan design, through development and experimentation, to production deployment. We are looking for AI/ML experts with knowledge on ranking, computer vision, recommendation systems, search, and customer experience design. What makes this role unique: • End-to-end ownership – You will analyse business problems, map them to science plans, and design and develop solutions from ideation to production. We are owners of the full science lifecycle. • Applied science with a research edge – While our focus is on delivering applied science solutions that drive measurable business impact, our team actively pushes the state of the art in areas such as computer vision and Generative AI. • Hands-on execution – We need scientists who thrive in building, experimenting, and shipping. What are we looking for? • A scientist who can independently analyse any business problem and design a rigorous science approach to solve it • Strong hands-on engineering skills — you build and ship, not just theorise • Deep expertise in one or more of: computer vision, generative AI, recommendation systems, ranking, or NLP • Experience taking ML models from research to production at scale • Comfort with ambiguity and the ability to structure complex, undefined problems • A passion for customer-centric innovation and measurable impact • A strong communicator capable to adapt the message from a science audience, to engineering or leadership Key job responsibilities • Analyse complex business problems and translate them into well-defined science plans with clear milestones and success criteria • Design, develop, and deliver ML/AI models end-to-end — from research and prototyping through to production systems at Amazon scale and extending solutions going beyond the state of the art • Work with state-of-the-art models in computer vision, ranking and generative AI to power new customer experiences globally • Own major science challenges for the team, driving solutions from ideation through experimentation to production deployment • Collaborate with a variety of roles and partner teams around the world to deliver integrated solutions • Influence scientific direction and best practices across the team • Maintain high quality standards on team deliverables • Contribute to expanding the state of the art in computer vision, ranking and GenAI through publications and internal knowledge sharing