Some highlights from the 2020 NFL season, quantified.

How AWS scientists help create the NFL’s Next Gen Stats

In its collaboration with the NFL, AWS contributes cloud computing technology, machine learning services, business intelligence services — and, sometimes, the expertise of its scientists.

At Super Bowl LV, Tom Brady won his seventh title, in his first year as quarterback for the Tampa Bay Buccaneers, whose defense held the high-octane offense of the defending champion Kansas City Chiefs to only nine points.

At key points, the broadcast was augmented by real-time evaluations using the NFL’s Next Gen Stats (NGS) powered by AWS. Several of those stats, such as pass completion probability or expected yards after catch, use machine learning models to analyze the data streaming in from radio frequency ID tags on players’ shoulder pads and on the ball.

Since 2017, Amazon Web Services (AWS) has been the NFL’s official technology provider in every phase of the development and deployment of Next Gen Stats. AWS stores the huge amount of data generated by tracking every player on every play in every NFL game — nearly 300 million data points per season; NFL software engineers use Amazon SageMaker to quickly build, train, and deploy the machine learning (ML) models behind their most sophisticated stats; and the NFL uses the business intelligence tool Amazon QuickSight to analyze and visualize the resulting statistical data.

“We wouldn’t have been able to make the strides we have as quickly as we have without AWS,” says Michael Schaefer, the director of product and analytics for the NFL’s Next Gen Stats. “SageMaker makes the development of ML models easy and intuitive — particularly for those who may not have deep familiarity with ML.”

“And where we’ve needed additional ML expertise,” Schaefer adds, “AWS’s data scientists have been an invaluable resource.”

Secondary variance

Take, for instance, the problem of defender ghosting, or predicting the trajectories of defensive backs after the ball leaves the quarterback’s hand. 

Defender ghosting is not itself a Next Gen Stat, but it’s an essential component of stats under development. For instance, defender ghosting can help estimate how a play would have evolved if the quarterback had targeted a different receiver: would the defensive backs have reached the receiver in time to stop a big gain? Defender ghosting can thus help evaluate a quarterback’s decision making.

QB decision making.png
Defender ghosting can help evaluate a quarterback’s decision making — by, for instance, predicting how a play would have developed if the quarterback had targeted a different receiver.
Credit: Gregory Trott/AP

Using SageMaker, the NFL’s Next Gen Stats team has constructed some sophisticated machine learning models: the completion probability model, for instance, factors in 10 on-field measurements — including the distance of the pass, distance between the quarterback and the nearest pass rushers, and distance between the receiver and the nearest defenders — and outputs the (league-average) likelihood of completing a pass under those conditions.

But predicting the trajectories of defensive backs — the cornerbacks and safeties who defend against downfield plays — is a particularly tough challenge. Defensive backs tend to cover more territory than other defensive players, and they also tend to make more radical adjustments in coverage as a play develops.

Safety breaking.png
Predicting on-field trajectories is particularly difficult in the case of defensive backs — like number 32, DeShon Elliott, in this image — who tend to cover more territory and make more radical trajectory adjustments than other defensive players.
Credit: Kenneth David Richmond

So to build a defender ghosting model, the NFL engineers joined forces with AWS senior scientist Lin Lee Cheong and her team at the Amazon Machine Learning Solutions Lab.

The first thing the AWS-NFL team did was to filter anomalies out of the training data. In 99.9% of cases, the NFL player-tracking system is accurate to within six inches, but like all radio-based technology, it’s susceptible to noise that can compromise accuracy.

“We're scientists. We’re not football experts,” Cheong says. “So we worked closely with the folks from NFL to understand the gameplay. Basic anomaly detection, as well as cleaning of the data, helped tremendously.”

The research team excised player-tracking data that violated a few cardinal rules. For instance, players’ trajectories should never take them off the field, and their speed should never exceed 12.5 yards per second (NFL players’ measured speeds top out at around 11 yards per second).

Where we’ve needed additional ML expertise, AWS’s data scientists have been an invaluable resource.
Michael Schaefer, director of product and analytics for the NFL’s Next Gen Stats

Next, the team winnowed down the “feature set” for the model. Features are the different types of input data on which a machine learning model bases its predictions. For every player on the field, the NFL tracking system provides location, direction of movement, and speed, which are all essential for predicting defensive backs’ trajectories. But any number of other features — down and distance, distance to the goal line, elapsed game time, length of the current drive, temperature — could, in principle, affect player performance.

The more input features a machine learning model has, however, the more difficult it is to tease out each feature’s correlation with the phenomenon the model is trying to predict. Absent a huge amount of training data, it’s usually preferable to keep the feature set small.

To predict trajectories, the AWS researchers planned to use a deep-learning model. But first they trained a simpler model, called a gradient boosting model, on all the available features. 

Gradient boosting models tend to be less accurate than neural networks, but they make it easy to see which input features make the largest contributions to the model output. The AWS-NFL team chose the features most important to the gradient boosting model, and just those features, as inputs to the deep-learning model.

That model proved quite accurate at predicting defensive backs’ trajectories. But the researchers’ job wasn’t done yet.

Quantifying the hypothetical

It was straightforward to calculate the model’s accuracy on plays that had actually taken place on NFL football fields: the researchers simply fed the model a sequence of three player position measurements and determined how well it predicted the next ten.

But one of the purposes of defender ghosting is to predict the outcomes of plays that didn’t happen, in order to assess players’ decision making. Absent the ground truth about the plays’ outcome, how do you gauge the model’s performance?

The researchers’ first recourse was to ask Schaefer to evaluate the predicted trajectories for hypothetical plays.

Next Gen Stats leaderboards

Read more about the NFL regular season's most remarkable performances, as measured by Next Gen Stats powered by AWS.

“He spent a week reviewing every trajectory our model predicted and pointed out all the ones that he thought were questionable, versus the ones that he thought were good,” Cheong says. “He also explained the thought process behind his evaluations, which was nuanced and complex. I thought, ‘Asking a director to spend a whole week reviewing our work after each model iteration is not scalable.’ I wanted to quantify his knowledge. So we created this composite metric that incorporates the know-how that a subject matter expert would use to evaluate trajectories.”

“By combining the NFL’s expertise in football with AWS’s ML experts, we’ve been able to develop and refine statistics for things never before quantified,” Schaefer says.

The core of Cheong and her colleagues’ composite metric is a measure of how quickly a defensive back’s trajectory diminishes his distance from the targeted receiver. Other factors include the distance the defender covers relative to the maximum distance he could have covered at top NFL speeds and whether the defender moves at superhuman speeds, which incurs a penalty in the scoring.

Defender ghosting.png
At left is the deep-learning model's projected trajectory for player 3, a defensive back, when player 6 is the targeted receiver; at right is the projected trajectory when player 7 is targeted.

When the AWS researchers apply their metric to actual NFL trajectories, they get an average score of -0.1036; the score is negative because it indicates that the defender is closing the distance between himself and the receiver. When they apply their metric to the trajectories their model predicts, they get an average score of -0.0825 — not quite as good, but in the same ballpark.

When, however, they distort the input data so that the starting orientation and velocity of 25% of defenders are random — that is, 25% of players are totally out of the play to begin with — the score goes up to a positive 0.0425. That’s a further indication that their metric captures information about the quality of the defensive backs’ play.

NFL offenses are incredibly complex, with many moving parts, and getting a statistical handle on them is much more difficult than, say, characterizing the one-on-one confrontations between a pitcher and hitter in baseball. All over the Internet, for instance, debate is raging about whether Tom Brady’s success in Tampa Bay proves that his former coach, Bill Belichick, gets too much credit for the New England Patriots’ nine Super Bowl trips in 17 years.

These types of arguments will probably go on forever; they’re part of the fun of sports fandom. But at the very least, Next Gen Stats powered by AWS should help make them more coherent.

Editor's note: The opening paragraphs of this article were revised to reflect the outcome of Super Bowl LV.

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Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, scene understanding, sim2real transfer, multi-modal foundation models, and multi-task learning, designing novel algorithms that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Drive independent research initiatives in robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Lead technical projects from conceptualization through deployment, ensuring robust performance in production environments - Collaborate with platform teams to optimize and scale models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures, leveraging our extensive compute infrastructure to train and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through ground breaking foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is transforming advertising through generative AI technologies. We help millions of customers discover products and engage with brands across Amazon.com and beyond. Our team combines human creativity with artificial intelligence to reinvent the entire advertising lifecycle—from ad creation and optimization to performance analysis and customer insights. We develop responsible AI technologies that balance advertiser needs, enhance shopping experiences, and strengthen the marketplace. Our team values innovation and tackles complex challenges that push the boundaries of what's possible with AI. Join us in shaping the future of advertising. Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.