Some highlights from the 2020 NFL season, quantified.

How AWS scientists help create the NFL’s Next Gen Stats

In its collaboration with the NFL, AWS contributes cloud computing technology, machine learning services, business intelligence services — and, sometimes, the expertise of its scientists.

At Super Bowl LV, Tom Brady won his seventh title, in his first year as quarterback for the Tampa Bay Buccaneers, whose defense held the high-octane offense of the defending champion Kansas City Chiefs to only nine points.

At key points, the broadcast was augmented by real-time evaluations using the NFL’s Next Gen Stats (NGS) powered by AWS. Several of those stats, such as pass completion probability or expected yards after catch, use machine learning models to analyze the data streaming in from radio frequency ID tags on players’ shoulder pads and on the ball.

Since 2017, Amazon Web Services (AWS) has been the NFL’s official technology provider in every phase of the development and deployment of Next Gen Stats. AWS stores the huge amount of data generated by tracking every player on every play in every NFL game — nearly 300 million data points per season; NFL software engineers use Amazon SageMaker to quickly build, train, and deploy the machine learning (ML) models behind their most sophisticated stats; and the NFL uses the business intelligence tool Amazon QuickSight to analyze and visualize the resulting statistical data.

“We wouldn’t have been able to make the strides we have as quickly as we have without AWS,” says Michael Schaefer, the director of product and analytics for the NFL’s Next Gen Stats. “SageMaker makes the development of ML models easy and intuitive — particularly for those who may not have deep familiarity with ML.”

“And where we’ve needed additional ML expertise,” Schaefer adds, “AWS’s data scientists have been an invaluable resource.”

Secondary variance

Take, for instance, the problem of defender ghosting, or predicting the trajectories of defensive backs after the ball leaves the quarterback’s hand. 

Defender ghosting is not itself a Next Gen Stat, but it’s an essential component of stats under development. For instance, defender ghosting can help estimate how a play would have evolved if the quarterback had targeted a different receiver: would the defensive backs have reached the receiver in time to stop a big gain? Defender ghosting can thus help evaluate a quarterback’s decision making.

QB decision making.png
Defender ghosting can help evaluate a quarterback’s decision making — by, for instance, predicting how a play would have developed if the quarterback had targeted a different receiver.
Credit: Gregory Trott/AP

Using SageMaker, the NFL’s Next Gen Stats team has constructed some sophisticated machine learning models: the completion probability model, for instance, factors in 10 on-field measurements — including the distance of the pass, distance between the quarterback and the nearest pass rushers, and distance between the receiver and the nearest defenders — and outputs the (league-average) likelihood of completing a pass under those conditions.

But predicting the trajectories of defensive backs — the cornerbacks and safeties who defend against downfield plays — is a particularly tough challenge. Defensive backs tend to cover more territory than other defensive players, and they also tend to make more radical adjustments in coverage as a play develops.

Safety breaking.png
Predicting on-field trajectories is particularly difficult in the case of defensive backs — like number 32, DeShon Elliott, in this image — who tend to cover more territory and make more radical trajectory adjustments than other defensive players.
Credit: Kenneth David Richmond

So to build a defender ghosting model, the NFL engineers joined forces with AWS senior scientist Lin Lee Cheong and her team at the Amazon Machine Learning Solutions Lab.

The first thing the AWS-NFL team did was to filter anomalies out of the training data. In 99.9% of cases, the NFL player-tracking system is accurate to within six inches, but like all radio-based technology, it’s susceptible to noise that can compromise accuracy.

“We're scientists. We’re not football experts,” Cheong says. “So we worked closely with the folks from NFL to understand the gameplay. Basic anomaly detection, as well as cleaning of the data, helped tremendously.”

The research team excised player-tracking data that violated a few cardinal rules. For instance, players’ trajectories should never take them off the field, and their speed should never exceed 12.5 yards per second (NFL players’ measured speeds top out at around 11 yards per second).

Where we’ve needed additional ML expertise, AWS’s data scientists have been an invaluable resource.
Michael Schaefer, director of product and analytics for the NFL’s Next Gen Stats

Next, the team winnowed down the “feature set” for the model. Features are the different types of input data on which a machine learning model bases its predictions. For every player on the field, the NFL tracking system provides location, direction of movement, and speed, which are all essential for predicting defensive backs’ trajectories. But any number of other features — down and distance, distance to the goal line, elapsed game time, length of the current drive, temperature — could, in principle, affect player performance.

The more input features a machine learning model has, however, the more difficult it is to tease out each feature’s correlation with the phenomenon the model is trying to predict. Absent a huge amount of training data, it’s usually preferable to keep the feature set small.

To predict trajectories, the AWS researchers planned to use a deep-learning model. But first they trained a simpler model, called a gradient boosting model, on all the available features. 

Gradient boosting models tend to be less accurate than neural networks, but they make it easy to see which input features make the largest contributions to the model output. The AWS-NFL team chose the features most important to the gradient boosting model, and just those features, as inputs to the deep-learning model.

That model proved quite accurate at predicting defensive backs’ trajectories. But the researchers’ job wasn’t done yet.

Quantifying the hypothetical

It was straightforward to calculate the model’s accuracy on plays that had actually taken place on NFL football fields: the researchers simply fed the model a sequence of three player position measurements and determined how well it predicted the next ten.

But one of the purposes of defender ghosting is to predict the outcomes of plays that didn’t happen, in order to assess players’ decision making. Absent the ground truth about the plays’ outcome, how do you gauge the model’s performance?

The researchers’ first recourse was to ask Schaefer to evaluate the predicted trajectories for hypothetical plays.

Next Gen Stats leaderboards

Read more about the NFL regular season's most remarkable performances, as measured by Next Gen Stats powered by AWS.

“He spent a week reviewing every trajectory our model predicted and pointed out all the ones that he thought were questionable, versus the ones that he thought were good,” Cheong says. “He also explained the thought process behind his evaluations, which was nuanced and complex. I thought, ‘Asking a director to spend a whole week reviewing our work after each model iteration is not scalable.’ I wanted to quantify his knowledge. So we created this composite metric that incorporates the know-how that a subject matter expert would use to evaluate trajectories.”

“By combining the NFL’s expertise in football with AWS’s ML experts, we’ve been able to develop and refine statistics for things never before quantified,” Schaefer says.

The core of Cheong and her colleagues’ composite metric is a measure of how quickly a defensive back’s trajectory diminishes his distance from the targeted receiver. Other factors include the distance the defender covers relative to the maximum distance he could have covered at top NFL speeds and whether the defender moves at superhuman speeds, which incurs a penalty in the scoring.

Defender ghosting.png
At left is the deep-learning model's projected trajectory for player 3, a defensive back, when player 6 is the targeted receiver; at right is the projected trajectory when player 7 is targeted.

When the AWS researchers apply their metric to actual NFL trajectories, they get an average score of -0.1036; the score is negative because it indicates that the defender is closing the distance between himself and the receiver. When they apply their metric to the trajectories their model predicts, they get an average score of -0.0825 — not quite as good, but in the same ballpark.

When, however, they distort the input data so that the starting orientation and velocity of 25% of defenders are random — that is, 25% of players are totally out of the play to begin with — the score goes up to a positive 0.0425. That’s a further indication that their metric captures information about the quality of the defensive backs’ play.

NFL offenses are incredibly complex, with many moving parts, and getting a statistical handle on them is much more difficult than, say, characterizing the one-on-one confrontations between a pitcher and hitter in baseball. All over the Internet, for instance, debate is raging about whether Tom Brady’s success in Tampa Bay proves that his former coach, Bill Belichick, gets too much credit for the New England Patriots’ nine Super Bowl trips in 17 years.

These types of arguments will probably go on forever; they’re part of the fun of sports fandom. But at the very least, Next Gen Stats powered by AWS should help make them more coherent.

Editor's note: The opening paragraphs of this article were revised to reflect the outcome of Super Bowl LV.

Related content

CN, 44, Shenzhen
职位:Applied scientist 应用科学家实习生 毕业时间:2026年10月 - 2027年7月之间毕业的应届毕业生 · 入职日期:2026年6月及之前 · 实习时间:保证一周实习4-5天全职实习,至少持续3个月 · 工作地点:深圳福田区 投递须知: 1 填写简历申请时,请把必填和非必填项都填写完整。提交简历之后就无法修改了哦! 2 学校的英文全称请准确填写。中英文对应表请查这里(无法浏览请登录后浏览)https://docs.qq.com/sheet/DVmdaa1BCV0RBbnlR?tab=BB08J2 关于职位 Amazon Device &Services Asia团队正在寻找一位充满好奇心、善于沟通的应用科学家实习生,成为连接前沿AI研究与现实世界认知的桥梁。这是一个独特的角色——既需要动手参与机器学习项目,又要接受将复杂AI概念转化为通俗易懂内容的创意挑战。D&S Asia是亚马逊设备与服务业务在亚洲的支柱组织,自2009年支持Kindle制造起步,现已发展为横跨软硬件、AI(Alexa)及智能家居(Ring/Blink)的综合性团队,持续驱动区域业务创新与人才发展。 你将做什么 • 解密AI: 将复杂的技术发现转化为直观的解释、博客文章、教程或互动演示,让非技术背景的业务方和更广泛的社区都能理解 • 技术叙事: 与工程团队协作,以清晰、引人入胜的方式记录AI的能力与局限性 • 知识共享: 协助开发内部工作坊或"AI入门"课程,提升跨职能团队(产品、设计、商务)的AI素养 • 保持前沿: 持续学习并整合最新突破(如大语言模型、扩散模型、智能体),为团队输出简明易懂的趋势简报 • 研究与应用: 参与端到端的应用研究项目,从文献综述到原型开发,涵盖自然语言处理、计算机视觉或多模态AI领域
US, MA, N.reading
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics Group, we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of dexterous manipulation system that: - Enables unprecedented generalization across diverse tasks - Enables contact-rich manipulation in different environments - Seamlessly integrates low-level skills and high-level behaviors - Leverage mechanical intelligence, multi-modal sensor feedback and advanced control techniques. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. A day in the life - Lead design and implementation of methods for Visual SLAM, navigation and spatial reasoning - Leverage simulation and real-world data collection to create large datasets for model development - Develop a hierarchical system that combines low-level control with high-level planning - Collaborate effectively with multi-disciplinary teams to co-design hardware and algorithms for dexterous manipulation
US, WA, Bellevue
Amazon LEO is Amazon's low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon LEO will serve people and organizations operating in locations without reliable connectivity. The Amazon LEO Global Business Operations (GBO) team drives data-driven decision-making across sales, marketing, operations, product, engineering, finance, and legal functions. We build scalable business intelligence solutions and data infrastructure to solve complex, ambiguous problems with LEO-wide impact. We are looking for a talented Research Scientist to contribute to LEO's long-term vision and strategy for capacity simulations and inventory optimization. This effort will be instrumental in helping LEO execute on its business plans globally. As one of our valued team members, you will be obsessed with matching our standards for operational excellence with a relentless focus on delivering results. Key job responsibilities In this role, you will: Collaborate with product, business development, sales, marketing, operations, finance, and various technical teams (engineering, science, R&D, simulations, etc.) to support the implementation of capacity simulations and inventory optimization solutions. Develop and prototype scalable solutions to optimization problems for operating and planning satellite resources. Support technical roadmap definition efforts by building models to predict future inventory availability and key operational and financial metrics across the network. Design experiments and simulations to evaluate optimization improvements and understand how they interact with each other. Analyze large amounts of satellite and business data to identify simulation and optimization opportunities. Communicate insights and recommendations to technical and non-technical audiences to support decision-making across LEO. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist Intern to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), reading, healthcare, and grocery offerings. Prime Science creates insights that power these decisions. As an economist intern in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software/data engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the research frontier of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep training in one area of econometrics. For example, many applications on the team motivate the use of structural econometrics and machine-learning. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.
US, WA, Bellevue
The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
US, WA, Bellevue
The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
GB, London
We are looking for an Economist to work on exciting and challenging business problems related to Amazon Retail’s worldwide product assortment. You will build innovative solutions based on econometrics, machine learning, and experimentation. You will be part of a interdisciplinary team of economists, product managers, engineers, and scientists, and your work will influence finance and business decisions affecting Amazon’s vast product assortment globally. If you have an entrepreneurial spirit, you know how to deliver results fast, and you have a deeply quantitative, highly innovative approach to solving problems, and long for the opportunity to build pioneering solutions to challenging problems, we want to talk to you. Key job responsibilities * Work on a challenging problem that has the potential to significantly impact Amazon’s business position * Develop econometric models and experiments to measure the customer and financial impact of Amazon’s product assortment * Collaborate with other scientists at Amazon to deliver measurable progress and change * Influence business leaders based on empirical findings
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist Intern to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), reading, healthcare, and grocery offerings. Prime Science creates insights that power these decisions. As an economist intern in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software/data engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the research frontier of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep training in one area of econometrics. For example, many applications on the team motivate the use of structural econometrics and machine-learning. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.