This is an image with six separate photos, one of an Amazon fulfillment center, another of female scientist Belinda Zend, a third of a Pi Day billboard in Times Square with an image of Marie Curie, a fourth with an image of Josh Miele at a computer, a fifth of an Alexa Echo device, and a sixth of a Formula 1 race car.
Images from some of the stories that captivated our readers in the first half of 2022, including Belinda Zeng (top row, middle), head of applied science and engineering, Amazon Search Science and AI, who earlier this year shared her thoughts on what it takes to succeed as a scientist at Amazon, and MacArthur Fellow Josh Miele (lower left), who has merged a lifelong passion for science with a mission to make the world more accessible for people with disabilities.

Ten stories from the first half of 2022 that captivated readers

From Josh Miele's passion for making the world more accessible to improving forecasting by learning quantile functions, these stories resonated with our audience.

  1. Josh Miele, in a purple dress shirt, sits at a desk in an office, he is typing and looking at a computer screen, there are chairs and desks in the background
    Josh Miele, an Amazon principal accessibility researcher, was selected a 2021 MacArthur Foundation Fellow. He has spent his career developing tools to make the world more accessible for people who are blind and visually impaired.
    Meg Coyle / Amazon

    In September 2021, when Josh Miele, an Amazon principal accessibility researcher, got a text from someone at the MacArthur Foundation requesting a phone call, his heart leapt. For anyone in the arts and sciences, a MacArthur Fellowship, known as the “genius” grant, is akin to winning the lottery.

    For Miele, who is blind and has spent his career developing tools to make the world more accessible for people who are blind and visually impaired, a MacArthur grant had long been a fantastical dream. Learn how he has merged a lifelong passion for science with a mission to make the world more accessible for people with disabilities.

  2. Belinda Zeng, the head of applied science and engineering at Amazon Search Science and AI, is seen standing outside in Costa Rica on a sunny day, a wire fence is just behind her in the foreground, and a valley and mountains are seen in the background
    Belinda Zeng is the head of applied science and engineering at Amazon Search Science and AI.
    Courtesy of Belinda Zeng

    Belinda Zeng, head of applied science and engineering at Amazon Search Science and AI, has participated in hundreds of interviews for science roles across the company.

    Earlier this year, she shared her thoughts on what it takes to succeed as a scientist at Amazon — including the lessons she learned as a Bar Raiser: experienced interviewers who help to raise the Amazon recruiting standard.

    Learn what the hiring team looks for and which three Leadership Principles stand out for scientists.

  3. Multilingual Alexa.png
    The MASSIVE dataset is a step toward the creation of multilingual natural-language-understanding models that can generalize easily to new languages.

    Amazon researchers released a new dataset called MASSIVE, which is composed of one million labeled utterances spanning 51 languages, along with open-source code.

    The release provides examples of how to perform massively multilingual NLU modeling and allows practitioners to re-create baseline results for intent classification and slot filling.

  4. Image shows the 2022 F1 car sitting in profile on a racetrack with viewing stands in the background
    The F1 engineering team collaborated with AWS to explore the science of how cars interact when racing in close proximity.
    F1

    When the 2022 FORMULA 1 (F1) racing season started in March, teams will took to the track with newly designed cars engineered to give fans — and drivers — more of the wheel-to-wheel action they’ve been seeking.

    Learn how the F1 engineering team collaborated with AWS to develop new design specifications to help make races more competitive.

  5. Protein graphs.png
    Examples of graph representations of proteins.

    At Amazon Web Services, the use of machine learning to make the information encoded in graphs more useful to customers has been a major research focus.

    In this post, AWS researchers showcased a variety of graph ML applications that customers have developed in collaboration with AWS scientists, from malicious-account detection and automated document processing to knowledge-graph-assisted drug discovery and protein property prediction.

  6. Quantile function animation.gif
    The quantile function is simply the inverse of the cumulative distribution function (if it exists). Its graph can be produced by flipping the cumulative distribution function's graph over.

    The quantile function is a mathematical function that takes a quantile (a percentage of a distribution, from 0 to 1) as input and outputs the value of a variable. It can answer questions like, “If I want to guarantee that 95% of my customers receive their orders within 24 hours, how much inventory do I need to keep on hand?” As such, the quantile function is commonly used in the context of forecasting questions.

    In practical cases, however, we rarely have a tidy formula for computing the quantile function. Instead, statisticians usually use regression analysis to approximate it for a single quantile level at a time. That means that if you decide you want to compute it for a different quantile, you have to build a new regression model — which, today, often means retraining a neural network.

    In a pair of papers presented at this year’s International Conference on Artificial Intelligence and Statistics (AISTATS), Amazon researchers describe an approach to learning an approximation of the entire quantile function at once, rather than simply approximating it for each quantile level.

  7. An overhead shot inside an Amazon fulfillment center shows hundreds of boxes on conveyor belts along with people monitoring the flow of those packages
    Amazon's scale makes picking the right package for each product a challenge. Fortunately, machine learning approaches — particularly deep learning — thrive on big data and massive scale. These tools have helped Amazon reduce per-shipment packaging weight by 36% and eliminate more than a million tons of packaging.

    Finding the right amount of packaging to ship an item can be challenging — and at Amazon, an ever-changing catalog of hundreds of millions of products makes it an ongoing challenge.

    Fortunately, machine learning approaches — particularly deep learning — thrive on big data and massive scale, and a pioneering combination of natural language processing and computer vision is enabling Amazon to hone in on using the right amount of packaging. Learn how these tools have helped Amazon drive change over the past six years, reducing per-shipment packaging weight by 36% and eliminating more than a million tons of packaging, equivalent to more than 2 billion shipping boxes.

  8. Block Corruption Detection.gif
    The initial version of Amazon Prime Video's block corruption detector uses a residual neural network to produce a map indicating the probability of corruption at particular image locations, binarizes that map, and computes the ratio between the corrupted area and the total image area.

    Streaming video can suffer from defects introduced during recording, encoding, packaging, or transmission, so most subscription video services — such as Amazon Prime Video — continually assess the quality of the content they stream.

    Manual content review — known as eyes-on-glass testing — doesn’t scale well, and it presents its own challenges, such as variance in reviewers’ perceptions of quality. More common in the industry is the use of digital signal processing to detect anomalies in the video signal that frequently correlate with defects.

    Three years ago, the Video Quality Analysis (VQA) group in Prime Video started using machine learning to identify defects in captured content from devices, such as gaming consoles, TVs, and set-top boxes, to validate new application releases or offline changes to encoding profiles. Learn how they've been applying the same techniques to problems such as real-time quality monitoring of thousands of channels and live events and to analyzing new catalogue content at scale.

  9. A screen grab of the Amazon Music website
    Since 2018, Amazon Music customers in the US have been able to converse with the Alexa voice assistant. Progress in machine learning has recently made the Alexa music recommender experience even more successful and satisfying for customers.

    Since 2018, Amazon Music customers in the US who aren’t sure what to choose have been able to converse with the Alexa voice assistant. The idea is that Alexa gathers the crucial missing information to help the customer arrive at the right recommendation for that moment. The technical complexity of this challenge is hard to overstate, but progress in machine learning (ML) at Amazon has recently made the Alexa music recommender experience even more successful and satisfying for customers.

    Learn how the Amazon Music Conversations team is using pioneering machine learning to make Alexa's discernment better than ever.

  10. Amazon Science celebrates Pi Day

    To mark Pi Day this year, Amazon Science utilized a Times Square billboard to honor scientists, engineers, and mathematicians past, present, and future.

    The billboard display ran from midnight to 8 a.m. and again — for 3 hours and 14 minutes — from 3:14 p.m. to 6:28 p.m. The display began by honoring Marie Curie, the first woman to be awarded a Nobel Prize in 1903 for her contributions to physics. It was Curie who once famously said, “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.”

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US, WA, Seattle
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US, CA, Palo Alto
Sponsored Products and Brands (SPB) is at the heart of Amazon Advertising, helping millions of advertisers—from small businesses to global brands—connect with customers at the moments that matter most. Our advertising solutions enable sellers, vendors, and brand owners to grow their businesses by reaching shoppers with relevant, engaging ads across Amazon's store and beyond. We're obsessed with delivering measurable results for advertisers while creating a delightful shopping experience for customers. Are you interested in defining the science behind the future of advertising? Sponsored Products and Brands science teams are pioneering breakthrough agentic AI systems—pushing the boundaries of large language models, autonomous reasoning, planning, and decision-making to build intelligent agents that fundamentally transform how advertisers succeed on Amazon. As an SPB applied science leader, you'll have end-to-end ownership of the product and scientific vision, research agenda, model architectures, and evaluation frameworks required to deliver state-of-the-art agentic AI solutions for our advertising customers. You'll get to work on problems that are fast-paced, scientifically rich, and deeply consequential. You'll also be able to explore novel research directions, take bold bets, and collaborate with remarkable scientists, engineers, and product leaders. We'll look for you to bring your diverse perspectives, deep technical expertise, and scientific rigor to make Amazon Advertising even better for our advertisers and customers. With global opportunities for talented scientists and science leaders, you can decide where a career in Amazon Ads Science takes you! We are kicking off a new initiative within SPB to leverage agentic AI solutions to revolutionize how advertisers create, manage, and optimize their advertising campaigns. This is a unique opportunity to lead a business-critical applied science initiative from its inception—defining the scientific charter, establishing foundational research pillars, and building a multi-year science roadmap for transformative impact. As the single-threaded applied science leader, you will build and guide a dedicated team of applied scientists, research scientists, and machine learning engineers, working closely with cross-functional engineering and product partners, to research, develop, and deploy agentic AI systems that fundamentally reimagine the advertiser journey. Your charter will begin with advancing the science behind intelligent agents that simplify campaign creation, automate optimization decisions through autonomous reasoning and planning, and deliver personalized advertising strategies at scale. You will pioneer novel approaches in areas such as LLM-based agent architectures, multi-step planning and tool use, retrieval-augmented generation, reinforcement learning from human and business feedback, and robust evaluation methodologies for agentic systems. You will expand to proactively identify and tackle the next generation of AI-powered advertising experiences across the entire SPB portfolio. This high-visibility role places you as the science leader driving our strategy to democratize advertising success—making it effortless for advertisers of all sizes to achieve their business goals while delivering relevant experiences for Amazon customers. Key job responsibilities Build, mentor, and lead a new, high-performing applied science organization of applied scientists, research scientists, and engineers, fostering a culture of scientific excellence, innovation, customer obsession, and ownership. Define, own, and drive the long-term scientific and product vision and research strategy for agentic AI-powered advertising experiences across Sponsored Products and Brands—identifying the highest-impact research problems and charting a path from exploration to production. Lead the research, design, and development of novel agentic AI models and systems—including LLM-based agent architectures, multi-agent orchestration, planning and reasoning frameworks, tool-use mechanisms, and retrieval-augmented generation pipelines—that deliver measurable value for advertisers and create delightful, intuitive experiences. Establish rigorous scientific methodology and evaluation frameworks for assessing agent performance, reliability, safety, and advertiser outcomes, setting a high bar for experimentation, reproducibility, and offline-to-online consistency. Partner closely with senior business, engineering, and product leaders across Amazon Advertising to translate advertiser pain points and business opportunities into well-defined science problems, and deliver cohesive, production-ready solutions that drive advertiser success. Drive execution from research to production at scale, ensuring models and agentic systems meet high standards for quality, robustness, latency, safety, and reliability for mission-critical advertising services operating at Amazon scale. Champion a culture of scientific inquiry and technical depth that encourages bold experimentation, publication of novel research, relentless simplification, and continuous improvement. Communicate your team's scientific vision, research breakthroughs, strategy, and progress to senior leadership and key stakeholders, ensuring alignment with broader Amazon Advertising objectives and contributing to Amazon's position at the forefront of applied AI. Develop a science roadmap directly tied to advertiser outcomes, revenue growth, and business plans, delivering on commitments for high-impact research and modeling initiatives that shape the future of AI-powered digital advertising.