A line of Amazon packages are seen traveling down a conveyor belt
Amazon associates are always on the lookout for damaged items, but an extra pair of “eyes” may one day support them in this task, powered by machine-learning approaches being developed by Amazon’s Robotics AI team in Berlin, Germany.

The surprisingly subtle challenge of automating damage detection

Why detecting damage is so tricky at Amazon’s scale — and how researchers are training robots to help with that gargantuan task.

With billions of customer orders flowing through Amazon’s global network of fulfillment centers (FCs) every year, it is an unfortunate but inevitable fact that some of those items will suffer accidental damage during their journey through a warehouse.

Amazon associates are always on the lookout for damaged items in the FC, but an extra pair of “eyes” may one day support them in this task, powered by machine-learning approaches being developed by Amazon’s Robotics AI team in Berlin, Germany.

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As well as avoiding delays in shipping and improving warehouse efficiency, this particular form of artificial intelligence has the benefit of aiming to reduce waste by shipping fewer damaged goods in the first place, ensuring customers have fewer damaged items to return.

For every thousand items that make their way through an FC prior to being dispatched to the customer, fewer than one becomes damaged. That is a tiny proportion, relatively speaking, but working at the scale of Amazon this nevertheless adds up to a challenging problem.

Damage detection is important because while damage is a costly problem in itself, it becomes even more costly the longer the damage goes undetected.

Amazon associates examine items at multiple occasions through the fulfillment process, of course, but if damage occurs late in the journey and a compromised item makes it as far as the final packaging station, an associate must sideline it so that a replacement can be requested, potentially delaying delivery. As associate must then further examine the sidelined item to determine its future.

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Toward the end of 2020, Sebastian Hoefer, senior applied scientist with the Amazon Robotics AI team, supported by his Amazon colleagues, successfully pitched a novel project to address this problem. The idea: combine computer vision and machine learning (ML) approaches in an attempt to automate the detection of product damage in Amazon FCs.

“You want to avoid damage altogether, but in order to do so you need to first detect it,” notes Hoefer. “We are building that capability, so that robots in the future will be able to utilize it and assist in damage detection.”

Needles in a haystack

Damage detection is a challenging scientific problem, for two main reasons.

Damage caused in Amazon FCs is rare, and that’s clearly a good thing. But that also makes it challenging because we need to find these needles in the haystack, and identify the many forms damage can take.
Ariel Gordon

The first reason is purely practical — there is precious little data on which to train ML models.

“Damage caused in Amazon FCs is rare, and that’s clearly a good thing,” says Ariel Gordon, a principal applied scientist supporting Hoefer’s team from Seattle. “But that also makes it challenging because we need to find these needles in the haystack, and identify the many forms damage can take.”

The second reason takes us into the theoretical long grass of artificial intelligence more generally.

For an adult human, everyday damage detection feels easy — we cannot help but notice damage, because our ability to do so has been honed as a fundamental life skill. Yet whether something is sufficiently damaged to render it unsellable is subjective, often ambiguous, and depends on the context, says Maksim Lapin, an Amazon senior applied scientist in Berlin. “Is it damage that is tolerable from the customer point of view, like minor damage to external packaging that will be thrown into the recycling anyway?” Lapin asks. “Or is it damage of a similar degree on the product itself, which would definitely need to be flagged?”

A side by side image shows a perforated white mailer, on the left is a standard image, on the right is the damage as "seen" by Amazon's damage detection models
Damage in Amazon fulfillment centers can be hard to spot, unlike this perforation captured by a standard camera (left) and Amazon's damage detection models (right.)

In addition, the nature of product damage makes it difficult to even define what damage is for ML models. Damage is both heterogenous — any item or product can be damaged — and can take many forms, from rips to holes to a single broken part of a larger set. Multiplied over Amazon’s massive catalogue of items, the challenge becomes enormous.

In short, do ML models stand a chance?

Off to “Damage Land”

To find out, Hoefer’s team first needed to obtain that data in a standardized format amenable to machine learning. They set about collecting it at an FC near Hamburg, Germany, called HAM2, in a section of the warehouse affectionately known as “Damage Land”. Damaged items end up there while decisions are made on whether such items can be sold at a discount, refurbished, donated or, as a last resort, disposed of.

The team set up a sensor-laden, illuminated booth in Damage Land.

“I’m very proud that HAM2 was picked up as pilot site for this initiative,” says Julia Dembeck, a senior operations manager at HAM2, who set up the Damage Taskforce to coordinate the project’s many stakeholders. “Our aim was to support the project wholeheartedly.”

After workshops with Amazon associates to explain the project and its goals, associates started placing damaged items on a tray in the booth, which snapped images using an array of RGB and depth cameras. They then manually annotated the damage in the images using a linked computer terminal.

Annotating damage detection

“The results were amazing and got even better when associates shared their best practices on the optimal way to place items in the tray,” says Dembeck. Types of damage included things like crushes, tears, holes, deconstruction (e.g., contents breaking out from its container) and spillages.

The associates collected about 30,000 product images in this way, two-thirds of which were images of damaged items.

“We also collected images of non-damaged items because otherwise we cannot train our models to distinguish between the two,” says Hoefer. “Twenty thousand pictures of damage are not a lot in ‘big data’ terms, but it is a lot given the rarity of damage.”

With data in hand, the team first applied a supervised learning ML approach, a workhorse in computer vision. They used the data as a labelled training set that would allow the algorithm to build a generalizable model of what damage can look like. When put through its paces on images of products it had never seen before, the model’s early results were promising.

When analyzing a previously unseen image of a product, the model would ascribe a damage confidence score. The higher the score, the more confident it was that the item was damaged.

The researchers had to tune the sensitivity of the model by deciding upon the confidence threshold at which the model would declare a product unfit for sending to a customer. Set that threshold too high, and modest but significant damage could be missed. Set it too low, and the model would declare some undamaged items to be damaged, a false positive.

“We did a back-of-the-envelope calculation and found that if we're sidelining more than a tiny fraction of all items going through this process, then we're going to overwhelm with false positives,” says Hoefer.

Since those preliminary results in late 2021, the team has made significant improvements.

“We’re now optimizing the model to reduce its false positive rate, and our accuracy is increasing week to week,” says Hoefer.

Different types of damage

However, the supervised learning approach alone, while promising, suffers some drawbacks.

For example, what is the model to make of the packaging of a phone protector kit that shows a smashed screen? What is it to make of a cleaning product whose box is awash with apparent spills? What about a blister pack that is entirely undamaged and should hold three razor blades but for some reason contains just two — the “broken set” problem? What about a bag of ground coffee that appears uncompromised but is sitting next to a little puddle of brown powder?

Again, for humans, making sense of such situations is second nature. We not only know what damage looks like, but also quickly learn what undamaged products should look like. We learn to spot anomalies.

Hoefer’s team decided to incorporate this ability into their damage detection system, to create a more rounded and accurate model. Again, more data was needed, because if you want to know what an item should look like, you need standardized imagery of it. This is where recent work pioneered by Amazon’s Multimodal Identification (MMID) team, part of Berlin's Robotics AI group, came in.

The MMID team has developed a computer vision tool that enables the identification of a product purely from images of it. This is useful in cases where the all-important product barcode is smudged, missing, or wrong.

In fact, it was largely the MMID team that developed the sensor-laden photo booth hardware now being put to use by Hoefer’s team. The MMID team needed it to create a gallery of standardized reference images of pristine products.

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“Damage detection could also exploit the same approach by identifying discrepancies between a product image and a gallery of reference images,” says Anton Milan, an Amazon senior applied scientist who is working across MMID and damage detection in Berlin. “In fact, our previous work on MMID allowed us to quickly take off exploring this direction in damage detection by evaluating and tweaking existing solutions.”

By incorporating the MMID team’s product image data and adapting that team’s techniques and models to sharpen their own, the damage-detection system now has a fighting chance of spotting broken sets. It is also much less likely to be fooled by damage-like images printed on the packaging of products, because it can check product imagery taken during the fulfillment process against the image of a pristine version of that product.

“Essentially, we are developing the model’s ability to say ‘something is amiss here’, and that’s a very useful signal,” says Gordon. “It's also problematic, though, because sometimes products change their design. So, the model has to be ‘alive’, continuously learning and updating in accordance with new packaging styles.”

The team is currently exploring how to combine the contributions of both discriminative and anomaly-based ML approaches to give the most accurate assessment of product damage. At the same time, they are developing hardware for trial deployment in an FC, and also collecting more data on damaged items.

The whole enterprise has come together fast, says Hoefer. “We pitched the idea just 18 months ago, and already we have an array of hardware and a team of 15 people making it a reality. As a scientist, this is super rewarding. And if it works as well as we hope, it could be sitting in across the network of Amazon fulfillment centers within a couple of years.”

Hoefer anticipates that the project will ultimately improve customer experience while also reducing waste.

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“Once the technology matures, we expect to see a decrease in customer returns due to damage, because we will be able to identify and fix damaged products before dispatching them to customers. Not only that, by identifying damage early in the fulfillment chain, we will be able to work with vendors to build more robust products. This will again result in reducing damage overall — an important long-term goal of the project,” says Hoefer.

Also looking to the future, Lapin imagines this technology beyond warehousing.

“We are building these capabilities for the highly controlled environments of Amazon fulfillment centers, but I can see some future version of it being deployed in the wild, so to speak, in more chaotic bricks-and-mortar stores, where customers interact with products in unpredictable ways,” says Lapin.

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Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning and/or Reinforcement Learning . You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new NLP, LLM and (Generative) Artificial Intelligence solutions (inc. post-training, fine-tuning, reward modeling) to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, WA, Bellevue
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The Alexa Sensitive Content Intelligence (ASCI) team owns the Responsible AI and customer feedback charters in Alexa+ and Classic Alexa across all device endpoints, modalities and languages. The mission of our team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, (3) build customer trust through generating appropriate interactions on sensitive topics, and (4) analyze customer feedback to gain insight and drive continuous improvement loops. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.
US, CA, Palo Alto
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team The SPB-Agent is the central agent that interfaces with advertisers in Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems across all agentic experiences (conversational and others). SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.