A line of Amazon packages are seen traveling down a conveyor belt
Amazon associates are always on the lookout for damaged items, but an extra pair of “eyes” may one day support them in this task, powered by machine-learning approaches being developed by Amazon’s Robotics AI team in Berlin, Germany.

The surprisingly subtle challenge of automating damage detection

Why detecting damage is so tricky at Amazon’s scale — and how researchers are training robots to help with that gargantuan task.

With billions of customer orders flowing through Amazon’s global network of fulfillment centers (FCs) every year, it is an unfortunate but inevitable fact that some of those items will suffer accidental damage during their journey through a warehouse.

Amazon associates are always on the lookout for damaged items in the FC, but an extra pair of “eyes” may one day support them in this task, powered by machine-learning approaches being developed by Amazon’s Robotics AI team in Berlin, Germany.

Related content
The customer-obsessed science produced by teams in Berlin is integrated in several Amazon products and services, including retail, Alexa, robotics, and more.

As well as avoiding delays in shipping and improving warehouse efficiency, this particular form of artificial intelligence has the benefit of aiming to reduce waste by shipping fewer damaged goods in the first place, ensuring customers have fewer damaged items to return.

For every thousand items that make their way through an FC prior to being dispatched to the customer, fewer than one becomes damaged. That is a tiny proportion, relatively speaking, but working at the scale of Amazon this nevertheless adds up to a challenging problem.

Damage detection is important because while damage is a costly problem in itself, it becomes even more costly the longer the damage goes undetected.

Amazon associates examine items at multiple occasions through the fulfillment process, of course, but if damage occurs late in the journey and a compromised item makes it as far as the final packaging station, an associate must sideline it so that a replacement can be requested, potentially delaying delivery. As associate must then further examine the sidelined item to determine its future.

Related content
New statistical model reduces shipment damage by 24% while cutting shipping costs by 5%.

Toward the end of 2020, Sebastian Hoefer, senior applied scientist with the Amazon Robotics AI team, supported by his Amazon colleagues, successfully pitched a novel project to address this problem. The idea: combine computer vision and machine learning (ML) approaches in an attempt to automate the detection of product damage in Amazon FCs.

“You want to avoid damage altogether, but in order to do so you need to first detect it,” notes Hoefer. “We are building that capability, so that robots in the future will be able to utilize it and assist in damage detection.”

Needles in a haystack

Damage detection is a challenging scientific problem, for two main reasons.

Damage caused in Amazon FCs is rare, and that’s clearly a good thing. But that also makes it challenging because we need to find these needles in the haystack, and identify the many forms damage can take.
Ariel Gordon

The first reason is purely practical — there is precious little data on which to train ML models.

“Damage caused in Amazon FCs is rare, and that’s clearly a good thing,” says Ariel Gordon, a principal applied scientist supporting Hoefer’s team from Seattle. “But that also makes it challenging because we need to find these needles in the haystack, and identify the many forms damage can take.”

The second reason takes us into the theoretical long grass of artificial intelligence more generally.

For an adult human, everyday damage detection feels easy — we cannot help but notice damage, because our ability to do so has been honed as a fundamental life skill. Yet whether something is sufficiently damaged to render it unsellable is subjective, often ambiguous, and depends on the context, says Maksim Lapin, an Amazon senior applied scientist in Berlin. “Is it damage that is tolerable from the customer point of view, like minor damage to external packaging that will be thrown into the recycling anyway?” Lapin asks. “Or is it damage of a similar degree on the product itself, which would definitely need to be flagged?”

A side by side image shows a perforated white mailer, on the left is a standard image, on the right is the damage as "seen" by Amazon's damage detection models
Damage in Amazon fulfillment centers can be hard to spot, unlike this perforation captured by a standard camera (left) and Amazon's damage detection models (right.)

In addition, the nature of product damage makes it difficult to even define what damage is for ML models. Damage is both heterogenous — any item or product can be damaged — and can take many forms, from rips to holes to a single broken part of a larger set. Multiplied over Amazon’s massive catalogue of items, the challenge becomes enormous.

In short, do ML models stand a chance?

Off to “Damage Land”

To find out, Hoefer’s team first needed to obtain that data in a standardized format amenable to machine learning. They set about collecting it at an FC near Hamburg, Germany, called HAM2, in a section of the warehouse affectionately known as “Damage Land”. Damaged items end up there while decisions are made on whether such items can be sold at a discount, refurbished, donated or, as a last resort, disposed of.

The team set up a sensor-laden, illuminated booth in Damage Land.

“I’m very proud that HAM2 was picked up as pilot site for this initiative,” says Julia Dembeck, a senior operations manager at HAM2, who set up the Damage Taskforce to coordinate the project’s many stakeholders. “Our aim was to support the project wholeheartedly.”

After workshops with Amazon associates to explain the project and its goals, associates started placing damaged items on a tray in the booth, which snapped images using an array of RGB and depth cameras. They then manually annotated the damage in the images using a linked computer terminal.

Annotating damage detection

“The results were amazing and got even better when associates shared their best practices on the optimal way to place items in the tray,” says Dembeck. Types of damage included things like crushes, tears, holes, deconstruction (e.g., contents breaking out from its container) and spillages.

The associates collected about 30,000 product images in this way, two-thirds of which were images of damaged items.

“We also collected images of non-damaged items because otherwise we cannot train our models to distinguish between the two,” says Hoefer. “Twenty thousand pictures of damage are not a lot in ‘big data’ terms, but it is a lot given the rarity of damage.”

With data in hand, the team first applied a supervised learning ML approach, a workhorse in computer vision. They used the data as a labelled training set that would allow the algorithm to build a generalizable model of what damage can look like. When put through its paces on images of products it had never seen before, the model’s early results were promising.

When analyzing a previously unseen image of a product, the model would ascribe a damage confidence score. The higher the score, the more confident it was that the item was damaged.

The researchers had to tune the sensitivity of the model by deciding upon the confidence threshold at which the model would declare a product unfit for sending to a customer. Set that threshold too high, and modest but significant damage could be missed. Set it too low, and the model would declare some undamaged items to be damaged, a false positive.

“We did a back-of-the-envelope calculation and found that if we're sidelining more than a tiny fraction of all items going through this process, then we're going to overwhelm with false positives,” says Hoefer.

Since those preliminary results in late 2021, the team has made significant improvements.

“We’re now optimizing the model to reduce its false positive rate, and our accuracy is increasing week to week,” says Hoefer.

Different types of damage

However, the supervised learning approach alone, while promising, suffers some drawbacks.

For example, what is the model to make of the packaging of a phone protector kit that shows a smashed screen? What is it to make of a cleaning product whose box is awash with apparent spills? What about a blister pack that is entirely undamaged and should hold three razor blades but for some reason contains just two — the “broken set” problem? What about a bag of ground coffee that appears uncompromised but is sitting next to a little puddle of brown powder?

Again, for humans, making sense of such situations is second nature. We not only know what damage looks like, but also quickly learn what undamaged products should look like. We learn to spot anomalies.

Hoefer’s team decided to incorporate this ability into their damage detection system, to create a more rounded and accurate model. Again, more data was needed, because if you want to know what an item should look like, you need standardized imagery of it. This is where recent work pioneered by Amazon’s Multimodal Identification (MMID) team, part of Berlin's Robotics AI group, came in.

The MMID team has developed a computer vision tool that enables the identification of a product purely from images of it. This is useful in cases where the all-important product barcode is smudged, missing, or wrong.

In fact, it was largely the MMID team that developed the sensor-laden photo booth hardware now being put to use by Hoefer’s team. The MMID team needed it to create a gallery of standardized reference images of pristine products.

Related content
A combination of deep learning, natural language processing, and computer vision enables Amazon to hone in on the right amount of packaging for each product.

“Damage detection could also exploit the same approach by identifying discrepancies between a product image and a gallery of reference images,” says Anton Milan, an Amazon senior applied scientist who is working across MMID and damage detection in Berlin. “In fact, our previous work on MMID allowed us to quickly take off exploring this direction in damage detection by evaluating and tweaking existing solutions.”

By incorporating the MMID team’s product image data and adapting that team’s techniques and models to sharpen their own, the damage-detection system now has a fighting chance of spotting broken sets. It is also much less likely to be fooled by damage-like images printed on the packaging of products, because it can check product imagery taken during the fulfillment process against the image of a pristine version of that product.

“Essentially, we are developing the model’s ability to say ‘something is amiss here’, and that’s a very useful signal,” says Gordon. “It's also problematic, though, because sometimes products change their design. So, the model has to be ‘alive’, continuously learning and updating in accordance with new packaging styles.”

The team is currently exploring how to combine the contributions of both discriminative and anomaly-based ML approaches to give the most accurate assessment of product damage. At the same time, they are developing hardware for trial deployment in an FC, and also collecting more data on damaged items.

The whole enterprise has come together fast, says Hoefer. “We pitched the idea just 18 months ago, and already we have an array of hardware and a team of 15 people making it a reality. As a scientist, this is super rewarding. And if it works as well as we hope, it could be sitting in across the network of Amazon fulfillment centers within a couple of years.”

Hoefer anticipates that the project will ultimately improve customer experience while also reducing waste.

Related content
Amazon Lab126 and the Center for Risk and Reliability will study how devices are accidentally damaged — and how to help ensure they survive more of those incidents.

“Once the technology matures, we expect to see a decrease in customer returns due to damage, because we will be able to identify and fix damaged products before dispatching them to customers. Not only that, by identifying damage early in the fulfillment chain, we will be able to work with vendors to build more robust products. This will again result in reducing damage overall — an important long-term goal of the project,” says Hoefer.

Also looking to the future, Lapin imagines this technology beyond warehousing.

“We are building these capabilities for the highly controlled environments of Amazon fulfillment centers, but I can see some future version of it being deployed in the wild, so to speak, in more chaotic bricks-and-mortar stores, where customers interact with products in unpredictable ways,” says Lapin.

Related content

US, NY, New York
We are seeking a Senior Applied Scientist to develop and optimize Visual Inertial Odometry (VIO) and sensor fusion systems for our intelligent robots. In this role, you will design, implement, and deploy state estimation and tracking algorithms that enable robots to understand their position and motion in real time, even in challenging and dynamic environments. You will own the full pipeline from algorithm development through embedded deployment, ensuring that perception systems run efficiently on resource-constrained robotic hardware. You will also leverage modern machine learning approaches to push the boundaries of classical perception methods, combining learned representations with geometric techniques to achieve robust, real-time performance. This is a deeply hands-on role. You will work directly with sensors, hardware, and real-world data, while prototyping, testing, and iterating in physical environments. The ideal candidate has strong foundations in VIO and sensor fusion, practical experience optimizing algorithms for embedded platforms, and familiarity with how modern deep learning is transforming perception. Key job responsibilities - Design and implement Visual Inertial Odometry algorithms for robust real-time state estimation on robotic platforms like Sprout - Develop multi-sensor fusion pipelines integrating cameras, IMUs, and other sensing modalities for accurate pose tracking - Optimize perception and tracking algorithms for deployment on embedded hardware (e.g., ARM, GPU-accelerated edge devices) under strict latency and power constraints - Apply modern ML-based perception techniques (learned features, depth estimation, neural odometry) to complement and improve classical geometric approaches - Build and maintain calibration, evaluation, and benchmarking infrastructure for perception systems - Collaborate with hardware, controls, and navigation teams to integrate perception outputs into the robot’s autonomy stack - Lead technical projects from research prototyping through production deployment
US, CA, Sunnyvale
We are seeking a Applied Scientist to focus on Robot Navigation. In this role, you'll research and develop advanced navigation systems that enable robots to move reliably and safely through complex, dynamic environments. You'll work across a broad spectrum of navigation approaches—from classical methods to learning-based techniques and foundation models—to build robust solutions for autonomous robot navigation. Key job responsibilities - Develop and implement robust navigation systems that enable reliable autonomous operation in complex, dynamic indoor environments with static and dynamic obstacles - Build simulation-based and on-device evaluation frameworks with comprehensive benchmarks and metrics for systematic comparison of navigation methods - Conduct sim-to-real transfer experiments, analyzing performance gaps and developing techniques to ensure reliable real-world navigation performance - Collaborate with world model, manipulation, and other teams to ensure seamless integration of navigation capabilities into the full robot system - Stay current with the latest advances in robot navigation, spatial reasoning, and related fields, and apply relevant findings to improve system performance - Mentor fellow scientists and engineers while maintaining strong individual technical contributions About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products.
US, CA, Sunnyvale
We are seeking a Senior Applied Scientist to focus on Robotics Spatial Intelligence and Semantic Understanding. In this role, you'll research and build advanced semantic and world understanding algorithms that enable robots to observe, understand, and reason about complex and dynamic home environments. You'll work across a broad spectrum of 3D perception, contextual understanding, and world modeling approaches to build robust solutions that support autonomous decision making, task planning, navigation, and manipulation. Key job responsibilities - Develop and implement robust World Understanding and Modeling algorithms for a domestic robot. - Build simulation-based and on-robot evaluation frameworks with comprehensive benchmarks and metrics for systematic evaluation of Our Spatial Intelligence stack. - Conduct sim-to-real transfer experiments, analyzing performance gaps and developing techniques to ensure reliable real-world performance. - Collaborate with navigation, manipulation, and other teams to ensure seamless integration of World Understanding capabilities. - Stay current with the latest advances in World Modeling, Spatial Reasoning, and related fields and apply relevant findings to improve system performance About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video, in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through checkout and beyond. We operate at scale across hundreds of millions of customers, and we are expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team in London. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a delivery focused role within a high-visibility multidisciplinary group of engineers and scientists, focused on improving the customer experience for Prime Video. Key job responsibilities - Research, design, and implement machine learning approaches (e.g. reinforcement learning and recommendation systems) that personalise across different customer touch points. - Collaborate with engineers to deploy and integrate successful experiment results into large-scale, complex Amazon production systems with low latency. - Design and execute rigorous experiments to demonstrate the technical efficacy and business value of your methods. - Act as a subject-matter expert and help define the science roadmap and research agenda in line with organisational priorities and production constraints. - Provide machine learning thought leadership to technical and business leaders, thinking strategically about business, product, and technical challenges. - Work with technical product managers to work backwards from what matters to customers and deliver ML-backed solutions. - Share results with the team and wider scientific community through documents that are both statistically rigorous and compellingly relevant. A day in the life You will be a research leader and innovator within the Commerce Insights organisation. You will collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines, balancing competing objectives, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer-experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.
US, WA, Seattle
AWS is seeking a Data Scientist to join our Consumer Experience team. We're looking for someone who is curious about large-scale data challenges and motivated to apply ML/AI and advanced analytics to solve real customer problems. Reporting to the Science Lead, this role supports the analytical capabilities of AWS by applying emerging technologies, contributing to data science best practices, and partnering with stakeholders to deepen understanding of the AWS customer experience. The ideal candidate has experience working in complex data and analytics environments, with hands-on skills in Machine Learning and advanced analytics techniques — preferably within cloud computing. You should be comfortable building models and equally comfortable explaining what they mean to a non-technical audience. Key job responsibilities - Apply statistical analysis, ML, and complex data mining techniques to deliver insights that shape the AWS customer experience. - Build production-ready analytics solutions that support effective business decisions. - Partner with product, engineering, and design teams to develop and launch data products. - Contribute to the adoption of Gen AI and ML-based approaches across the data science practice, including building proof-of-concept AI-driven customer use cases. - Communicate technical findings clearly to both technical and non-technical stakeholders. - Bring new ideas — share approaches, tools, and methods that raise the bar for the team.
US, CA, Santa Monica
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Applied Scientist III Job Location: Santa Monica, California Job Number: AMZ10564053 Position Responsibilities: Participate in the design, development, evaluation, deployment and updating of data-driven models and analytical solutions for machine learning (ML) and/or natural language (NL) applications. Develop and/or apply statistical modeling techniques (e.g. Bayesian models and deep neural networks), optimization methods, and other ML techniques to different applications in business and engineering. Routinely build and deploy ML models on available data, and run and analyze experiments in a production environment. Identify new opportunities for research in order to meet business goals. Research and implement novel ML and statistical approaches to add value to the business. Mentor junior engineers and scientists. 40 hours / week, 8:00am-5:00pm, Salary Range: $167,100/year to $226,100/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.#0000
US, WA, Seattle
Are you passionate about using data and machine learning to improve how Amazon reaches customers? The Customer Targeting team is looking for an Applied Scientist to build the science behind the targeting of Amazon's marketing initiatives across channels and ad formats. You will turn business questions into modeling problems and take your solutions from prototype to production, working closely with senior scientists, engineers, and business partners. We are moving targeting toward outcome-based optimization and an AI-native, agentic way of working. In this role you will work on online optimization and reinforcement learning, incrementality modeling, and the next generation of our segment-based targeting model. You will also help build agentic workflows that make targeting decisions transparent and bring science recommendations to the people using them. The right candidate has strong quantitative and statistical skills, hands-on experience with modern ML methods, and is comfortable working through ambiguity in a fast-paced environment. You pay close attention to detail, learn quickly, and work well in a highly collaborative team. Key job responsibilities - Build online optimization (e.g., TSO, bandits) and reinforcement learning methods that optimize targeting decisions for business outcomes rather than proxy metrics. - Develop incrementality and uplift models that estimate the causal impact of targeting, and use them to improve who we target and how much we spend. - Improve the existing segment-based targeting model: engineer and evaluate new features, migrate it to new model architectures, and build automated feedback loops that retrain and improve the model from observed outcomes. - Contribute to the intelligence layer of our agentic system: build components that explain targeting decisions and propose science-driven solutions to business partners. - Design and analyze experiments (A/B tests, causal inference methods) to measure the incremental impact of targeting changes. - Write production-quality model code and partner with engineers to deploy, monitor, and maintain models. - Present methods and results clearly, backed by data, with actionable recommendations for science and business stakeholders. About the team Predictive Targeting builds the systems that decide who sees Amazon's marketing content, and how often, across Amazon's stores and channels. We are engineers and scientists working on one shared problem: making sure customers see the most relevant and engaging marketing, and making each campaign better than the last.
US, VA, Arlington
PXT Central Science is seeking an exceptional Data Scientist to join our team. The ideal candidate will thrive in a dynamic, multifaceted role where you'll translate complex business challenges into rigorous quantitative frameworks, extract actionable insights from structured and unstructured datasets, and architect science-backed, scalable solutions that elevate the experience of our 1 million+ employees worldwide. If you're energized by the opportunity to apply data science to our mission of making Amazon Earth's Best Employer, we want to hear from you. Key job responsibilities • Own the design, development, and maintenance of scalable models and prototypes leveraging statistical, machine learning, or GenAI methodologies to enhance employee experience. • Partner with scientists, engineers, and product leaders to solve for employee experience defects using scientific approaches, building new services and tools that deliverable measurable impact. • Author and maintain detailed technical documentation related to the projects you drive. • Communicate results to diverse audiences of varying technical background with effective writing, visualizations, and presentations • Stay current with emerging methods and technologies, and implement them strategically to amplify the team’s impact. About the team The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, machine learning, and Generative AI to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science, engineering, and UX to develop and deliver solutions that measurably achieve this goal.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalised, and effective experience. Alexa Sensitive Content Intelligence (ASCI) team is developing responsible AI (RAI) solutions for Alexa+, empowering it to provide useful information responsibly. The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP, Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities The Responsible AI (RAI) team is at the forefront of building AI systems that are safe, ethical, and trustworthy. As a Senior Applied Scientist, you'll lead the scientific vision for end-to-end Responsible AI solutions—pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working alongside world-class engineers and scientists, you'll push the boundaries of model training, building agentic AI systems that coordinate multiple autonomous agents to solve complex safety challenges—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead efforts to identify, define, and mitigate risks early—protecting customers before they're impacted—and mentor the next generation of AI safety experts. You'll design multi-agent architectures where distributed AI systems exhibit emergent collective intelligence while maintaining human oversight and control. Every innovation you drive—from consensus-driven reasoning frameworks to sophisticated orchestration patterns—will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.