Amazon Research Award recipient Shrikanth Narayanan is on a mission to make inclusive human-AI conversational experiences.
Amazon Research Award recipient Shrikanth Narayanan, university professor and Niki & C. L. Max Nikias Chair in Engineering at the University of Southern California, is on a mission to make inclusive human-AI conversational experiences.
USC

“Who we are shapes what we say and how we say it”

Amazon Research Award recipient Shrikanth Narayanan is on a mission to make inclusive human-AI conversational experiences.

To hear Shrikanth Narayanan describe it, every single human conversation is a feat of engineering — a complex system for creating and interpreting a dizzying array of signals.

“When I'm speaking, I'm producing this audio signal, which you're able to make sense out of by processing it in your auditory system and neural systems,” Narayanan says. “Meanwhile, you’re decoding my intent and emotions. I've always been fascinated by that.”

Narayanan uses signal processing and machine learning to better understand this sort of real-world information transfer as university professor and Niki & C. L. Max Nikias Chair in Engineering at the University of Southern California (USC).

In 2020, his lab earned an Amazon Research Award for work on creating “inclusive human-AI conversational experiences for children." Today, he continues to collaborate with Amazon researchers through The Center for Secure and Trusted Machine Learning at the USC Viterbi School of Engineering. He’s also gained a reputation for training future Amazon scientists, with dozens of his former students now working full time for the company.

They’re finding new approaches to machine learning privacy, security, and trustworthiness that are helping to shape a future that Narayanan hopes will be more equitable, more secure, and more empathetic.

A signal with ‘complex underpinnings’

Narayanan recalls being fascinated by the scientific side of the human experience as early as high school. At the time, he says, he was mainly interested in our physiology. But in retrospect, he says, his curiosity had the tenor of a tinkering engineer.

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“I was always interested in how it all worked,” he says. “I wanted to know how the heart worked, what happened in the brain, how it worked together. I was looking at humans through this lens of systems — the information flow that happens within individuals and between individuals.”

It was in the early ‘90s, while he was pursuing a PhD in electrical engineering at the University of California, Los Angeles, that he managed to combine his diverse interests.
“I was training in electrical engineering, but I really wanted the chance to look at something more directly connected to those human systems,” he says. He got the chance to intern at AT&T Bell Laboratories and realized human language held all the sorts of mysteries he’d been hoping to help solve.

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“Human speech is a signal that has these complex underpinnings,” he says. “There’s a cognitive aspect, the mind, and motoric aspects. We use the vocal instrument to create the signal, which in turn gets processed by people.”

Narayanan was fascinated by all the data involved in helping a conversation go right — and how easily conversations can go wrong.

He also became interested in the ways developmental disorders and health conditions could change the process of creating and interpreting speech, as well as how the rich diversity of human cultural contexts could impact the efficacy of voice recognition and synthesis.

In 2000, Narayanan founded USC’s Signal Analysis and Interpretation Laboratory (SAIL) to focus “on human-centered signal and information processing that address key societal needs.”

Over the last two decades, SAIL has enabled advances in audio, speech, language, image, video and bio signal processing, human and environment sensing and imaging, and human-centered machine learning. The lab also applies their findings to create “technologies that are inclusive, and technologies that support inclusion,” Narayanan says.

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By that, he means that in addition to making sure technologies like voice recognition actually work for everyone — some of his earliest work involved helping AI pick up on a speaker’s emotional state regardless of their spoken language — he uses signal analysis and interpretation to help uncover and spotlight inequality.

In 2017, SAIL created algorithms for analyzing movie script dialogue in order to measure representation of BIPOC characters. Another SAIL tool analyzed footage directly to track and tally female screen time and speaking time.

In 2019, the lab reported that an algorithm trained on human speech patterns could predict whether or not couples facing hard times would actually stay together. It did so even better than a trained therapist presented with video recordings of the couples in question. Instead of interpreting the content of the discussions —or any visual cues— the algorithm focused on factors like cadence and pitch. A similar tool predicted changes in mental well-being in psychiatric patients as well as human physicians could.

Building trust in AI

“Even if we speak the same language,” Narayanan says, “who we are shapes what we say and how we say it. And this is particularly fascinating for children, because their speech represents a moving target with ongoing developmental changes.”

Even if we speak the same language, who we are shapes what we say and how we say it. And this is particularly fascinating for children, because their speech represents a moving target with ongoing developmental changes.
Shrikanth Narayanan

It’s not just that a child’s vocal instrument is constantly changing as they grow. They’re also developing cognitively and socially. That can mean rapid shifts in the words they use and how they use them. When you add in other factors that might make those speech shifts different from the already diverse average —cultural contexts, speaking or hearing impairments, cognitive differences, or developmental delays — training a voice assistant to effectively communicate with kids poses a real challenge.

The analysis gets even more complicated when interacting with two humans at once, especially if one is an adult and one is a child. Using Amazon Elastic Compute Cloud (Amazon EC2) to process their data, SAIL made advances in core competences like automatic speech recognition to improve speaker diarization — the process of partitioning audio of human speech to determine which person is speaking when.

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In 2021, SAIL also published a detailed empirical study of children’s speech recognition. They found that the state-of-the-art end-to-end systems setting high benchmarks on adult speech had serious shortcomings when it came to understanding children. The following year, the lab proposed a novel technique for estimating a child’s age based on temporal variability in their speech.

By measuring the same aspects of speech that make children difficult for AI to interact with — like variations in pause length and the time it takes to pronounce certain sounds — his team was able to reliably measure a child’s developmental stage. That could help AI adapt to the needs of users with less sophisticated language skills. Because the analysis relies on signals that can be stripped of other identifying information, the method also has the potential to help protect a child’s privacy.

Narayanan refers to this and similar projects as “trustworthy speech processing,” and says he and collaborators he’s found through Amazon are working to spread interest in the idea across their booming field. In March, the International Speech Communication Association (ISCA) awarded him their ISCA Medal for Scientific Achievement — the group’s most prestigious award — for his sustained and diverse contributions to speech communication science and technology and its application to human-centered engineering systems. He will receive the medal and deliver the opening keynote lecture in August at Interspeech 2023, held in Dublin, Ireland.

Narayanan notes that the last five years have seen radical changes in our ability to gather and analyze information about human behavior.

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“The technology systems have made this sort of engineering leap and allowed applications we hadn’t even imagined yet,” he says. “All these people are interacting with these devices in open, real-world environments, and we have the machine learning and deep learning advances to actually use that audio data.”

The next big challenge, he says, is figuring out how to process that data in a way that not only serves the user, but ensures their trust. In addition to continuing to study how various developmental differences might impact voice recognition—and how AI can learn to adapt to them—Narayanan hopes to find new ways to mask as much user data as possible for privacy while pulling out the signals that voice assistants need.

Ushering in the next generation of researchers

Working with Amazon enables Narayanan’s lab to explore key research themes through a practical lens. He notes that collaborations of this nature provide academics like himself with the time and support to tackle complex, delicate research questions — such as those involving children and other vulnerable populations.

In addition, Naraynan’s graduate students get to work directly with Amazon scientists to understand the potential practical applications of their research.

“This kind of partnership really takes research to the next level,” he says.

The AI revolution that's happening has a very nice connection to what's happening at Amazon, so naturally it was a place where my students found the most exciting challenges and opportunities.
Shrikanth Narayanan

Narayanan has also encouraged dozens of his students to pursue internships at Amazon to explore what industry has to offer. Just as his time at Bell Laboratories helped to crystalize his own interests, he says, he’s watched countless young engineers find exciting new applications for their skills at Amazon.

What started as a gentle nudge to consider Amazon internships and job postings has grown into a steady pipeline of Amazon hires — one that Narayanan says owes entirely to the merits of his lab’s alums.

Angeliki Metallinou, a senior applied science manager for Alexa AI, joined Amazon fulltime in 2014 with Narayanan’s encouragement. Alexa was a top-secret project at the time, so she didn’t know exactly what she’d be working on until she got there. She credits Narayanan with encouraging her to dive in.

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“As a student, I hadn’t realized the extent that Amazon scientists collaborate with academia and are able to publish their work at top tier venues and conferences,” she recalls. “I wasn’t even aware that there was such a strong science community here. But Shri already had a few former PhD students working at Amazon, and he recommended it as a great place for an industry career.”

Rahul Gupta, a senior applied scientist for Amazon Alexa, first connected with Amazon for an internship near the end of his SAIL PhD in 2015. These days, he says, he has one or two SAIL students doing summer internships in his group alone.

“There's really good cultural alignment between SAIL and Amazon,” Gupta says.

Narayanan, who proudly displays photos of all of his lab graduates on the wall of his office, admits he’s lost count of how many have worked at Amazon over the years.

“It's exciting,” he says. “The AI revolution that's happening has a very nice connection to what's happening at Amazon, so naturally it was a place where my students found the most exciting challenges and opportunities. But I’ve also seen many of them progress into leadership positions, which I did my best to set them up for — I always encourage creativity and collaboration, and I don’t micromanage them in my lab.”

Now that his graduates are thriving at Amazon, he says, the internship opportunities for his current students are all the more robust.

“It sustains itself,” he says. “They shine in what they do at Amazon and in the community, and that connects back to the lab. It’s incredibly exciting.”

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Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning and/or Reinforcement Learning . You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new NLP, LLM and (Generative) Artificial Intelligence solutions (inc. post-training, fine-tuning, reward modeling) to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, WA, Bellevue
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The Alexa Sensitive Content Intelligence (ASCI) team owns the Responsible AI and customer feedback charters in Alexa+ and Classic Alexa across all device endpoints, modalities and languages. The mission of our team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, (3) build customer trust through generating appropriate interactions on sensitive topics, and (4) analyze customer feedback to gain insight and drive continuous improvement loops. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.
US, CA, Palo Alto
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team The SPB-Agent is the central agent that interfaces with advertisers in Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems across all agentic experiences (conversational and others). SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.