Neil Gershenfeld, the director of the Center for Bits and Atoms at MIT, gestures while speaking
Neil Gershenfeld, the director of the Center for Bits and Atoms at MIT, and seen here speaking at the World Economic Forum, predicts that what he calls the "third digital revolution" will happen in fabrication.
World Economic Forum/swiss-image.ch

Bits into atoms, atoms into bits

A third digital revolution is coming, and Neil Gershenfeld is at the forefront.

From airplane wings to integrated circuits, the physical world is being shaped by digital innovation, and vice versa. At the Massachusetts Institute of Technology, scientists at the Center for Bits and Atoms (CBA) study "how to turn data into things, and things into data," as the center's website puts it.

Neil Gershenfeld, the CBA's director and recipient of a 2019 Amazon Machine Learning Research Award (MLRA) for his work on design morphogenesis — he calls it "the design of design" — talks about his work and the future of computing.

Conversation has been edited for length and clarity.

Q. In your book Designing Reality, you refer to three digital revolutions. The first was in communication, going from phones to the Internet, and the second was in computation, with personal computers and smartphones. The third, you predict, will be in fabrication. How does that connect to your work at the Center for Bits and Atoms?

I never understood the boundary between physical science and computer science. I take credit for the observation that computer science is one of the worst things to happen to computers or to science. What I mean by that is, the canon of computer science is fundamentally unphysical.

Computer science, as it's taught in practice today, happens in abstract digital worlds. It's a bit like the movie Metropolis, where people frolic in the garden and somebody moves the levers in the basement — the basement here is things like data centers, where you actually figure out how to do the computing. Tremendous amounts of power, communication, bandwidth, and inefficiency go into making physical computers act like virtual spaces.

ESOF 2018 - The Third Digital Revolution: Fabrication — Neil Gershenfeld

There's a completely different lineage. The founders of modern computing architecture, John von Neumann and Alan Turing, both investigated the physical form of computing. Von Neumann studied self-reproducing automata: how a computer can communicate its own construction. Turing studied morphogenesis: how genes give rise to form. Neither of them was studying computing in a cloud, but rather computing as a physical resource.

That's at the heart of the work of CBA — of embodying computing, not abstracting computing. Fundamentally aligning the representations of hardware and software for scalability, for efficiency, for productivity. To move bits into atoms, and atoms into bits.

Q. Can you talk more about the concept of design morphogenesis and what that entails?

​​So this was one of the last things that Turing studied: how genes give rise to form. It's really at the heart of life.

Your genome doesn't anywhere store that you have five fingers. It stores the developmental program, and the developmental program resides in one of the oldest parts of the genome, called Hox genes. It encodes steps like, "grow up a gradient" or "break symmetry." When you follow those steps, at the end, you have five fingers.

Morphogensis: an explainer

Science Direct defines morphogenesis as "a biological process that causes a tissue or organ to develop its shape by controlling the spatial distribution of cells during embryonic development."

There's a very deep parallel with machine learning. Modern machine learning hasn't found better ways to search. It's found better representations of search — where to search in ways that are interesting. Today in engineering design, it's almost tautological that the design represents the thing you're designing. If you're designing an airplane or a chip, you represent the airplane or the chip.

But again, that's not what biology does. So in the morphogenesis project, we've been looking at how to design by searching over developmental programs. One of the warm-up problems we did — one that was much harder than I originally thought — was gear design. Gear design is surprisingly subtle and represents centuries of experience. We showed we could rediscover centuries of experience in gear design by searching over algorithmic representations of gears rather than explicit designs of gears.

Q. And that gear project was supported by the MLRA, correct?

That's right. And the way it connects is, that's where we started with support from the award. In the gear project, we found that what was most limiting was the simulation engine. So, much of our MLRA focused research moved from the morphogenesis to revisiting the simulation. And we've gotten far enough in that, that we're now returning back to the morphogenesis.

Q. What was the issue with the simulation?

If you look at supercomputer centers, maybe three quarters of their time right now goes into modeling physics, and then maybe a quarter right now is machine learning (which frequently also involves simulation). The physics is modeled in 3D, but there's no way to relate that to the geometry of the computer. That's a source of a lot of the inefficiency I mentioned.

Multiphysics modeling is hard today. You can model from the bottom up with molecular dynamics, but that's very hard to do for more than picoseconds of time in the model. And then you can model from the top down with partial differential equations (PDE), and every type of physics needs a different kind of PDE and a different kind of solver.

Issues arise when the geometry is rapidly changing. So consider the gear problem, when you're rapidly changing the gear design. When the gears fail, they can, for example, shear and fracture. Every step of that in a traditional solver requires remeshing and problems with the solver stability. Those are all issues we ran into.

There are about 15 different acronyms that have emerged for what you could summarize as particle systems. We're looking at how you can synthesize these 15 or so separate kinds of particle systems into a universal particle framework for multiphysics modeling.

All physical models have to respect causality and locality as basic constraints, and those correspond to propagation and interaction. So you can reduce almost all of physics to just an abstraction of particles that propagate and interact, and the only thing you need to vary is the force law of the interaction.

So it's an enormously parallel representation. It's very robust, it's very scalable, and it covers a wide range of physics. What we've been doing is developing the phenomenology for that modeling. And then right at the heart of the project is the machine learning to discover the models.

Q. How have you used Amazon Web Services (AWS)?

We run a small in-house computing cluster, MIT has a bigger cluster, and with the Department of Energy, we're using national-class supercomputers. Much of the work we've been discussing fits between those ranges, where we need the ability to quickly add lots of cycles on demand. That's where AWS has been so valuable.

In that gear problem, the machine learning system would discover artifacts that satisfied the letter, but not the spirit, of what we were trying to do. For example, we had given a cost function where the search discovered if it caught the tooth of the gear and then it came flying off, it would be rated more highly. So it made gears that catch.

We consistently find there's an essential role for a human in the loop. This work is very interactive. It's very helpful not just to send a batch job to a big computing system, but instead to dynamically spin up the number of nodes we need and use them interactively with real-time visualization.

Q. What are you looking at for the future? What problems do you want to solve?

I expect the work with AWS will fork in maybe three directions. As the work on the simulation engines matures, that will transition into production mode, where you can think of it as a new kind of AWS service of physics engines.

With that done, we're going to be returning to design morphogenesis. This is two levels of nested search: the lower level of search is over the physical model, and then the higher level is over the design. And we expect to be returning to that in AWS.

But then the most profound one is how this work begins to change the data centers. For both physics simulation and machine learning, we're looking at how software can change the construction of hardware through a project on discretely assembled integrated electronics (DICE). As that kind of machine learning system learns, it can learn its own architecture as it grows. That will raise a really interesting point where the potential collaboration isn't just time on existing hardware.

If you look at the NVIDIA V100 GPU, that was about a three-year development and a billion-dollar scale investment. Very few projects and entities can afford the economics of developing a new chip like that. In this DICE project we're aiming to, by automating the assembly of small computational building blocks with robotic assemblers, significantly reduce the threshold to be able to customize computing architecture.

Research areas

Related content

GB, MLN, Edinburgh
We’re looking for a Machine Learning Scientist in the Personalization team for our Edinburgh office experienced in generative AI and large models. You will be responsible for developing and disseminating customer-facing personalized recommendation models. This is a hands-on role with global impact working with a team of world-class engineers and scientists across the Edinburgh offices and wider organization. You will lead the design of machine learning models that scale to very large quantities of data, and serve high-scale low-latency recommendations to all customers worldwide. You will embody scientific rigor, designing and executing experiments to demonstrate the technical efficacy and business value of your methods. You will work alongside a science team to delight customers by aiding in recommendations relevancy, and raise the profile of Amazon as a global leader in machine learning and personalization. Successful candidates will have strong technical ability, focus on customers by applying a customer-first approach, excellent teamwork and communication skills, and a motivation to achieve results in a fast-paced environment. Our position offers exceptional opportunities for every candidate to grow their technical and non-technical skills. If you are selected, you have the opportunity to make a difference to our business by designing and building state of the art machine learning systems on big data, leveraging Amazon’s vast computing resources (AWS), working on exciting and challenging projects, and delivering meaningful results to customers world-wide. Key job responsibilities Develop machine learning algorithms for high-scale recommendations problems. Rapidly design, prototype and test many possible hypotheses in a high-ambiguity environment, making use of both quantitative analysis and business judgement. Collaborate with software engineers to integrate successful experimental results into large-scale, highly complex Amazon production systems capable of handling 100,000s of transactions per second at low latency. Report results in a manner which is both statistically rigorous and compellingly relevant, exemplifying good scientific practice in a business environment.
IN, TS, Hyderabad
Welcome to the Worldwide Returns & ReCommerce team (WWR&R) at Amazon.com. WWR&R is an agile, innovative organization dedicated to ‘making zero happen’ to benefit our customers, our company, and the environment. Our goal is to achieve the three zeroes: zero cost of returns, zero waste, and zero defects. We do this by developing products and driving truly innovative operational excellence to help customers keep what they buy, recover returned and damaged product value, keep thousands of tons of waste from landfills, and create the best customer returns experience in the world. We have an eye to the future – we create long-term value at Amazon by focusing not just on the bottom line, but on the planet. We are building the most sustainable re-use channel we can by driving multiple aspects of the Circular Economy for Amazon – Returns & ReCommerce. Amazon WWR&R is comprised of business, product, operational, program, software engineering and data teams that manage the life of a returned or damaged product from a customer to the warehouse and on to its next best use. Our work is broad and deep: we train machine learning models to automate routing and find signals to optimize re-use; we invent new channels to give products a second life; we develop highly respected product support to help customers love what they buy; we pilot smarter product evaluations; we work from the customer backward to find ways to make the return experience remarkably delightful and easy; and we do it all while scrutinizing our business with laser focus. You will help create everything from customer-facing and vendor-facing websites to the internal software and tools behind the reverse-logistics process. You can develop scalable, high-availability solutions to solve complex and broad business problems. We are a group that has fun at work while driving incredible customer, business, and environmental impact. We are backed by a strong leadership group dedicated to operational excellence that empowers a reasonable work-life balance. As an established, experienced team, we offer the scope and support needed for substantial career growth. Amazon is earth’s most customer-centric company and through WWR&R, the earth is our customer too. Come join us and innovate with the Amazon Worldwide Returns & ReCommerce team!
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! In Prime Video READI, our mission is to automate infrastructure scaling and operational readiness. We are growing a team specialized in time series modeling, forecasting, and release safety. This team will invent and develop algorithms for forecasting multi-dimensional related time series. The team will develop forecasts on key business dimensions with optimization recommendations related to performance and efficiency opportunities across our global software environment. As a founding member of the core team, you will apply your deep coding, modeling and statistical knowledge to concrete problems that have broad cross-organizational, global, and technology impact. Your work will focus on retrieving, cleansing and preparing large scale datasets, training and evaluating models and deploying them to production where we continuously monitor and evaluate. You will work on large engineering efforts that solve significantly complex problems facing global customers. You will be trusted to operate with complete independence and are often assigned to focus on areas where the business and/or architectural strategy has not yet been defined. You must be equally comfortable digging in to business requirements as you are drilling into design with development teams and developing production ready learning models. You consistently bring strong, data-driven business and technical judgment to decisions. You will work with internal and external stakeholders, cross-functional partners, and end-users around the world at all levels. Our team makes a big impact because nothing is more important to us than delivering for our customers, continually earning their trust, and thinking long term. You are empowered to bring new technologies to your solutions. If you crave a sense of ownership, this is the place to be.
US, WA, Seattle
Amazon Advertising operates at the intersection of eCommerce and advertising, and is investing heavily in building a world-class advertising business. We are defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products to improve both shopper and advertiser experience. With a broad mandate to experiment and innovate, we grow at an unprecedented rate with a seemingly endless range of new opportunities. The Ad Response Prediction team in Sponsored Products organization build advanced deep-learning models, large-scale machine-learning pipelines, and real-time serving infra to match shoppers’ intent to relevant ads on all devices, for all contexts and in all marketplaces. Through precise estimation of shoppers’ interaction with ads and their long-term value, we aim to drive optimal ads allocation and pricing, and help to deliver a relevant, engaging and delightful ads experience to Amazon shoppers. As the business and the complexity of various new initiatives we take continues to grow, we are looking for talented Applied Scientists to join the team. Key job responsibilities As a Applied Scientist II, you will: * Conduct hands-on data analysis, build large-scale machine-learning models and pipelines * Work closely with software engineers on detailed requirements, technical designs and implementation of end-to-end solutions in production * Run regular A/B experiments, gather data, perform statistical analysis, and communicate the impact to senior management * Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving * Provide technical leadership, research new machine learning approaches to drive continued scientific innovation * Be a member of the Amazon-wide Machine Learning Community, participating in internal and external MeetUps, Hackathons and Conferences
US, WA, Bellevue
mmPROS Surface Research Science seeks an exceptional Applied Scientist with expertise in optimization and machine learning to optimize Amazon's middle mile transportation network, the backbone of its logistics operations. Amazon's middle mile transportation network utilizes a fleet of semi-trucks, trains, and airplanes to transport millions of packages and other freight between warehouses, vendor facilities, and customers, on time and at low cost. The Surface Research Science team delivers innovation, models, algorithms, and other scientific solutions to efficiently plan and operate the middle mile surface (truck and rail) transportation network. The team focuses on large-scale problems in vehicle route planning, capacity procurement, network design, forecasting, and equipment re-balancing. Your role will be to build innovative optimization and machine learning models to improve driver routing and procurement efficiency. Your models will impact business decisions worth billions of dollars and improve the delivery experience for millions of customers. You will operate as part of a team of innovative, experienced scientists working on optimization and machine learning. You will work in close collaboration with partners across product, engineering, business intelligence, and operations. Key job responsibilities - Design and develop optimization and machine learning models to inform our hardest planning decisions. - Implement models and algorithms in Amazon's production software. - Lead and partner with product, engineering, and operations teams to drive modeling and technical design for complex business problems. - Lead complex modeling and data analyses to aid management in making key business decisions and set new policies. - Write documentation for scientific and business audiences. About the team This role is part of mmPROS Surface Research Science. Our mission is to build the most efficient and optimal transportation network on the planet, using our science and technology as our biggest advantage. We leverage technologies in optimization, operations research, and machine learning to grow our businesses and solve Amazon's unique logistical challenges. Scientists in the team work in close collaboration with each other and with partners across product, software engineering, business intelligence, and operations. They regularly interact with software engineering teams and business leadership.
IL, Tel Aviv
Come join the AWS Agentic AI science team in building the next generation models for intelligent automation. AWS, the world-leading provider of cloud services, has fostered the creation and growth of countless new businesses, and is a positive force for good. Our customers bring problems that will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and workshops. We are looking for world class researchers with experience in one or more of the following areas - autonomous agents, API orchestration, Planning, large multimodal models (especially vision-language models), reinforcement learning (RL) and sequential decision making. Key job responsibilities PhD, or Master's degree and 4+ years of CS, CE, ML or related field experience 3+ years of building models for business application experience Experience in patents or publications at top-tier peer-reviewed conferences or journals Experience programming in Java, C++, Python or related language Experience in any of the following areas: algorithms and data structures, parsing, numerical optimization, data mining, parallel and distributed computing, high-performance computing
IL, Haifa
Come join the AWS Agentic AI science team in building the next generation models for intelligent automation. AWS, the world-leading provider of cloud services, has fostered the creation and growth of countless new businesses, and is a positive force for good. Our customers bring problems that will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and workshops. We are looking for world class researchers with experience in one or more of the following areas - autonomous agents, API orchestration, Planning, large multimodal models (especially vision-language models), reinforcement learning (RL) and sequential decision making.
US, NY, New York
Join us in a historic endeavor to make Generative AI accessible to the world with breakthrough research! The AWS AI team has a world-leading team of researchers and academics, and we are looking for world-class colleagues to join us and make the AI revolution happen. Our team of scientists drives the innovation that enables external and internal SageMaker customers to train their next generation models on both GPU and Trainium instances. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and workshops. AWS is the world-leading provider of cloud services, has fostered the creation and growth of countless new businesses, and is a positive force for good. Our customers bring problems which will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. About the team Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (IoT), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities As an Applied Scientist in the Content Understanding Team, you will lead the end-to-end research and deployment of video and multi-modal models applied to a variety of downstream applications. More specifically, you will: - Work backwards from customer problems to research and design scientific approaches for solving them - Work closely with other scientists, engineers and product managers to expand the depth of our product insights with data, create a variety of experiments to determine the high impact projects to include in planning roadmaps - Stay up-to-date with advancements and the latest modeling techniques in the field - Publish your research findings in top conferences and journals About the team Our Prime Video Content Understanding team builds holistic media representations (e.g. descriptions of scenes, semantic embeddings) and apply them to new customer experiences supply chain problems. Our technology spans the entire Prime Video catalogue globally, and we enable instant recaps, skip intro timing, ad placement, search, and content moderation.
US, MA, Westborough
We are seeking a Principal Applied Scientist to lead the development of our autonomous driving stack for last-mile delivery vehicles. In this role, you will drive technical innovation, architect advanced autonomous systems, and lead a team of researchers and engineers in pushing the boundaries of what's possible in autonomous delivery. Key job responsibilities As the Principal Applied Scientist, you will architect and evolve LMDA's autonomous driving stack for last-mile delivery vehicles. Your role involves driving research and development in key areas such as perception, prediction, planning, and control. You will develop novel algorithms and approaches to solve complex challenges in urban autonomous navigation. A critical aspect of your role will be leading system-level architecture decisions and setting technical direction for the autonomous systems team. You will mentor and develop a team of scientists and engineers, fostering a culture of innovation and excellence. This involves close collaboration with cross-functional teams including hardware, safety, and operations to ensure seamless integration of autonomous systems. As a senior technical leader, you will represent LMDA's technical capabilities to partners, customers, and at industry conferences. In this role, you will define and execute the technical roadmap for LMDA's autonomous systems. This includes identifying key research areas and technological advancements that will drive LMDA's competitive advantage. A crucial aspect of your role will be balancing long-term research goals with near-term product delivery needs. You will lead the integration of various autonomous subsystems into a cohesive, performant stack. This includes developing and implementing strategies for optimizing system performance across hardware and software. You will also design and oversee testing and validation frameworks for autonomous systems. About the team Last Mile Delivery Automation (LMDA) is at the forefront of revolutionizing the logistics industry through advanced autonomous vehicle technology. Our mission is to create safe, efficient, and scalable autonomous solutions for last-mile delivery, reducing costs and environmental impact while improving delivery speed and reliability.