blueswarm image.png
Swarm robotics involves scores of individual mobile robots that mimic the collective behavior demonstrated by animals. Certain robots, like the Bluebot pictured here, perform some of the same behaviors as a school of fish, such as aggregation, dispersion, and searching.
Courtesy of Radhika Nagpal, Harvard University

Schooling robots to behave like fish

Radhika Nagpal has created robots that can build towers without anyone in charge. Now she’s turned her focus to fulfillment center robots.

When Radhika Nagpal was starting graduate school in 1994, she and her future husband went snorkeling in the Caribbean. Nagpal, who grew up in a landlocked region of India, had never swum in the ocean before. It blew her away.

“The reef was super healthy and colorful, like being in a National Geographic television show,” she recalled. “As soon as I put my face in the water, this whole swarm of fish came towards me and then swerved to the right.”

Meet the Blueswarm
Blueswarm comprises seven identical miniature Bluebots that combine autonomous 3D multi-fin locomotion with 3D camera-based visual perception.

The fish fascinated her. As she watched, large schools of fish would suddenly stop or switch direction as if they were guided by a single mind. A series of questions occurred to her. How did they communicate with one another? What rules — think of them as algorithms — produced such complex group behaviors? What environmental prompts triggered their actions? And most importantly, what made collectives so much smarter and more successful than their individual members?

Radhika Nagpal is a professor of computer science at Harvard University’s Wyss Institute for Biologically Inspired Engineering and an Amazon Scholar
Radhika Nagpal is a professor of computer science at Harvard University’s Wyss Institute for Biologically Inspired Engineering and an Amazon Scholar.

Since then, Nagpal, a professor of computer science at Harvard University’s Wyss Institute for Biologically Inspired Engineering and an Amazon Scholar, has gone on to build swarming robots. Swarm robotics involves scores of individual mobile robots that mimic the collective behavior demonstrated by animals, e.g. how flocks of birds or schools of fish move together to achieve some end. The robots act as if they, too, were guided by a single mind, or, more precisely, a single computer. Yet they are not.

Instead, they follow a relatively simple set of behavioral rules. Without any external orders or directions, Nagpal’s swarms organize themselves to carry out surprisingly complex tasks, like spontaneously synchronizing their behavior, creating patterns, and even building a tower.

More recently, her lab developed swimming robots that performed some of the same behaviors as a school of fish, such as aggregation, dispersion, and searching. All without a leader.

Nagpal’s work demonstrates both how far we have come in creating self-organizing robot swarms that can perform tasks — and how far we still must go to emulate the complex tapestries woven by nature. It is a gap that Nagpal hopes to close by uncovering the secrets of swarm intelligence to make swarm robots far more useful.

Amorphous computing

The Caribbean fish sparked Nagpal’s imagination because she was already interested in distributed computing, where multiple computers collaborate to solve problems or transfer information without any single computer running the show. At MIT, where she had begun her PhD program, she was drawn to an offshoot of the field called amorphous computing. It investigates how limited, unreliable individuals — from cells to ants to fish — organize themselves to perform often complex tasks consistently without any hierarchies.

Amorphous computing was “hardware agnostic.” This meant that it sought rules that guided this behavior in both living organisms and computer systems. It asked, for example, how identical cells in an embryo form all the organs of an animal, how ants find the most direct route to food, or how fish coordinate their movements. By studying nature, these computer scientists hoped to build computer networks that operated on the same principles.

I got excited about how nature makes these complicated, distributed, mobile networks. Those multi-robot systems became a new direction of my research
Radhika Nagpal

After completing her doctoral work on self-folding materials inspired by how cells form tissues, Nagpal began teaching at Harvard. While there, she was visited by her friend James McLurkin, a pioneer in swarm robotics at MIT and iRobot.

“James is the one that got me into robot swarms by introducing me to all the things that ant and termite colonies do,” Nagpal said. “I got excited about how nature makes these complicated, distributed, mobile networks. James was developing that used similar principles to move around and work together. Those multi-robot systems became a new direction of my research.”

She was particularly taken by Namibian termites, which build large-scale nest mounds with multiple chambers and complex ventilation systems, often as high as 8 feet tall.

“As far as we know, there isn’t a blueprint or an a priori distribution between who’s doing the building and who is not. We know the queen does not set the agenda,” she explained. “These colonies start with hundreds of termites and expand their structure as they grow.”

The question fascinated her. “I have no idea how that works,” she said. “I mean, how do you create systems that are so adaptive?”

Finding the rules

Researchers have spent decades answering that question. One way, they found, is to act locally. Take, for example, a flock of geese at a pond. If one or two birds on the outside of the flock see a predator, they grow agitated and fly off, alerting the next nearest birds. The message percolates through flock. Once a certain number of birds have “voted” to fly off, the rest follow without any hesitation. They are not following a leader, only reacting only to the birds next to them.

How dynamic circle formation works

The same type of local behaviors could be used to make driverless vehicles safer. An autonomous vehicle, Nagpal explains, does not have to reason about all the other cars on the road, only the ones around it. By focusing on nearby vehicles, these distributed systems use less processing power without losing the ability to react to changes very quickly.

Such systems are highly scalable. “Instead of having to reason about everybody, your car only has to reason about its five neighbors,” Nagpal said. “I can make the system very large, but each individual’s reasoning space remains constant. That’s a traditional notion of scalable —the amount of processing per vehicle stays constant, but we’re allowed to increase the size of the system.”

Another key to swarm behavior involves embodied intelligence, the idea that brains interact with the world through bodies that can see, hear, touch, smell, and taste. This is a type of intelligence, too, Nagpal argues.

It’s almost like each individual fish acts like a distributed sensor. Instead of me doing all the work, somebody on the left can say, ‘Hey, I saw something.’ When the group divides the labor so that some of us look out for predators while the rest of us eat, it costs less in terms of energy and resources.
Radhika Nagpal

“When you think of an ant, there is not a concentrated set of neurons there,” she said, referring to the ant’s 20-microgram brain. “Instead, there is a huge amount of awareness in the body itself. I may wonder how an ant solves a problem, but I have to realize that somehow having a physical body full of sensors makes that easier. We do not really understand how to think about that still.”

Local actions, scalable behavior, and embodied intelligence are among the factors that make swarms successful. In fact, researchers have shown that the larger a school of fish, the more successful it is at evading predators, finding food, and not getting lost.

“It’s almost like each individual fish acts like a distributed sensor,” Nagpal said. “Instead of me doing all the work, somebody on the left can say, ‘Hey, I saw something.’ When the group divides the labor so that some of us look out for predators while the rest of us eat, it costs less in terms of energy and resources than trying to eat and look out for predators all by yourself.

“What’s really interesting about large insect colonies and fish schools is that they do really complicated things in a decentralized way, whereas people have a tendency to build hierarchies as soon as we have to work together,” she continued. “There is a cost to that, and if we try to do that with that with robots, we replicate the whole management structure and cost of a hierarchy.”

So Nagpal set out to build robots swarms that worked without top-down organization.

Animal behavior

A typical process in Nagpal’s group starts by identifying an interesting natural behavior and trying to discover the rules that generate those actions. Sometimes, they are surprisingly simple.

Take, for example, some behaviors exhibited by Nagpal’s colony of 1,000 interactive robots, each the size of quarter and each communicating with its nearest neighbors wirelessly. The robots will self-assemble into a simple line with a repeating color pattern based on only two rules: a motion rule that allows them to move around any stationary robots, and a pattern rule that tells them to take on the color of their two nearest neighbors.

Other combinations of simple rules spontaneously synchronize the blinking of robot lights, guide migrations, and get the robots to form the letter “K.”

Most impressively, Nagpal and her lab used a behavior found in termites, called stigmergy, to prompt self-organized robot swarms to build a tower. Stigmergy involves leaving a mark on the environment that triggers a specific behavior by another member of the group.

Stigmergy plays a role in how termites build their huge nests. One termite may sense that a spot would make a good place to build, so it puts down its equivalent of a mud brick. When a second termite comes along, the brick triggers it to place its brick there. As the number of bricks increase, the trigger grows stronger and other termites begin building pillars nearby. When they grow high enough, something triggers the termites to begin connecting them with roofs.

“The building environment has become a physical memory of what should happen next,” Nagpal said.

Nagpal used that type of structural memory to prompt her robotic swarm to build a ziggurat tower. The instructions included a motion rule about how to move through the tower and a pattern rule about where to place the blocks. She then built some small, block-carrying robots that built a smaller but no less impressive structure.

Her lab developed a compiler that could generate algorithms that would enable the robots to build specific types of structures — perhaps towers with minarets — by interacting with stigmergic physical memories. One day, algorithm-driven robots could move sandbags to shore up a levee in a hurricane or buttress a collapsed building. They could even monitor coral reefs, underwater infrastructure, and pipelines — if they could swim.

Schooling robofish

From the start, Nagpal wanted to build her own school of robotic fish, but the hardware was simply too clunky to make them practical. That changed with the advent of smartphones, with their low-cost, low-power processors, sensors, and batteries.

In 2018, she got her chance when she received an Amazon Machine Learning Research Award. This allowed her to build Blueswarm, a group of robotic fish that performed tasks like those she observed in the Caribbean years ago.

Each Bluebot is just four inches long, but it packs a small Raspberry Pi computer, two fish-eye cameras, and three blue LED lights. It also has a tail (caudal) fin for thrust, a dorsal fin to move up or down, and side fins (pectoral fins) to turn, stop, or swim backward.

Bluebots do not use Wi-Fi, GPS, or external cameras to communicate their positions without error. Instead, she wants to explore what behaviors are possible relying only on cameras and local perception of one’s mates.

How multi-behavior search works

Researchers, she explained, find it difficult to rely only upon local perception. It has been difficult to tackle fundamental questions, like how does a robot visually detect other members of the swarm, how they parse information, and what happens when one member moves in front of another. Limiting Bluebot sensing to local perception forces Nagpal and her team to think more deeply about what robots really need to know about their neighbors, especially when data is limited and imprecise. 

Bluebots can mimic several fish school behaviors by tracking LED lights on the neighboring fishbots around them. Using 3D cameras and simple algorithms, they estimate distance between lights on neighboring fish. (The closer they appear, the further the fish.)

Nagpal’s seven Bluebots form a circle (called milling) by turning right if there is a robot in front of them. If there is no robot, they turn left. After a few moments, the school will be swimming in a circle, a formation fish use to trap prey.

They can also search for a target flashing red light. First, the school disperses within the tank. When a Bluebot finds the red LED, it begins to flash its lights. This signals the nearest Bluebots to aggregate, followed by the rest. If a single robot had to conduct a similar search by itself, it would take significantly longer.

These behaviors are impressive for robots, but represent a small subset of fish school behaviors. They also take place in a static fish tank populated by only one school of robot fish. To go further, Nagpal wants to improve their sensors and perhaps use machine learning to discover new rules that could be combined to produce the aquatic equivalent of a tower.

In the end, though, Nagpal does not want to build a better fish. Instead, she wants to apply the lessons she has learned to real-world robots. She is doing just that during a sabbatical working at Amazon, which operates the largest fleet of robots — more than 200,000 units — in the world.

Practical uses

Nagpal had little previous experience working in industry, but she jumped at the chance to work with Amazon.

“There are few others with hundreds of robots moving around safely in a facility space,” she said. “And the opportunity to work on algorithms in a deployed system was very exciting."

There are few others [like Amazon] with hundreds of robots moving around safely in a facility space. And the opportunity to work on algorithms in a deployed system was very exciting.
Radhika Nagpal

“The other factor is that Amazon’s robots do a mix of centralized and decentralized decision-making," she continued. "The robots plan their own paths, but they also use the cloud to know more. That lets us ask: Is it better to know everything about all your neighbors all the time? Or is it better to only know about the neighbors that are closer to you?”

Her current focus is on sortation centers, where robots help route packages to shipping stations sorted by ZIP codes. Not surprisingly, robots setting out from multiple points to dozens of different locations require a degree of coordination. Amazon’s robots are already aware of other robots. If they see one, they will choose an alternate route. But what path should they take, Nagpal asks. She wants to make sure those robots are making the most effective possible choices.

Cities already manage this. They limit access to some roads, change speed limits, and add one-way streets. Computer networks do it as well, rerouting traffic when packet delivery slows down.

Some of those concepts, such as one-way travel lanes, also work in sortation centers. They could act as stigmergic signals to guide robot behavior. She also believes there might be a way to create simple swarm behaviors that enable robots to react to advanced data about incoming packages.

Once her sabbatical is over, Nagpal plans to return to the lab. She wants to keep working on her Bluebots, improving their vision, and turning them loose in environments that look more like the coral reef she went snorkeling in 25 years ago.

She is also dreaming of swarms of bigger robots for use in construction or trash collection.

“Maybe we could do what Amazon is doing, but do it outside,” she said. “We could have swarms of robots that actually do some sort of practical task. At Amazon, that task is delivery. But given Boston’s snowstorms, I think shoveling the sidewalks would be nice.”

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This position requires that the candidate selected be a US Citizen and currently possess and maintain an active Top Secret security clearance. The Amazon Web Services Professional Services (ProServe) team seeks an experienced Principal Data Scientist to join our ProServe Shared Delivery Team (SDT). In this role, you will serve as a technical leader and strategic advisor to AWS enterprise customers, partners, and internal AWS teams on transformative AI/ML projects. You will leverage your deep technical expertise to architect and implement innovative machine learning and generative AI solutions that drive significant business outcomes. As a Principal Data Scientist, you will lead complex, high-impact AI/ML initiatives across multiple customer engagements. You will collaborate with Director and C-level executives to translate business challenges into technical solutions. You will drive innovation through thought leadership, establish technical standards, and develop reusable solution frameworks that accelerate customer adoption of AWS AI/ML services. Your work will directly influence the strategic direction of AWS Professional Services AI/ML offerings and delivery approaches. Your extensive experience in designing and implementing sophisticated AI/ML solutions will enable you to tackle the most challenging customer problems. You will provide technical mentorship to other data scientists, establish best practices, and represent AWS as a subject matter expert in customer-facing engagements. You will build trusted advisor relationships with customers and partners, helping them achieve their business outcomes through innovative applications of AWS AI/ML services. The AWS Professional Services organization is a global team of experts that help customers realize their desired business outcomes when using the AWS Cloud. We work together with customer teams and the AWS Partner Network (APN) to execute enterprise cloud computing initiatives. Our team provides a collection of offerings which help customers achieve specific outcomes related to enterprise cloud adoption. We also deliver focused guidance through our global specialty practices, which cover a variety of solutions, technologies, and industries. Key job responsibilities Architecting and implementing complex, enterprise-scale AI/ML solutions that solve critical customer business challenges Providing technical leadership across multiple customer engagements, establishing best practices and driving innovation Collaborating with Delivery Consultants, Engagement Managers, Account Executives, and Cloud Architects to design and deploy AI/ML solutions Developing reusable solution frameworks, reference architectures, and technical assets that accelerate customer adoption of AWS AI/ML services Representing AWS as a subject matter expert in customer-facing engagements, including executive briefings and technical workshops Identifying and driving new business opportunities through technical innovation and thought leadership Mentoring junior data scientists and contributing to the growth of AI/ML capabilities within AWS Professional Services
US, WA, Seattle
Amazon Advertising is one of Amazon's fastest growing businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! The Creative X team within Amazon Advertising time aims to democratize access to high-quality creatives (audio, images, videos, text) by building AI-driven solutions for advertisers. To accomplish this, we are investing in understanding how best users can leverage Generative AI methods such as latent-diffusion models, large language models (LLM), generative audio (music and speech synthesis), computer vision (CV), reinforced learning (RL) and related. As an Applied Scientist you will be part of a close-knit team of other applied scientists and product managers, UX and engineers who are highly collaborative and at the top of their respective fields. We are looking for talented Applied Scientists who are adept at a variety of skills, especially at the development and use of multi-modal Generative AI and can use state-of-the-art generative music and audio, computer vision, latent diffusion or related foundational models that will accelerate our plans to generate high-quality creatives on behalf of advertisers. Every member of the team is expected to build customer (advertiser) facing features, contribute to the collaborative spirit within the team, publish, patent, and bring SOTA research to raise the bar within the team. As an Applied Scientist on this team, you will: - Drive the invention and development of novel multi-modal agentic architectures and models for the use of Generative AI methods in advertising. - Work closely and integrate end-to-end proof-of-concept Machine Learning projects that have a high degree of ambiguity, scale and complexity. - Build interface-oriented systems that use Machine Learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models. - Curate relevant multi-modal datasets. - Perform hands-on analysis and modeling of experiments with human-in-the-loop that eg increase traffic monetization and merchandise sales, without compromising the shopper experience. - Run A/B experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Mentor and help recruit Applied Scientists to the team. - Present results and explain methods to senior leadership. - Willingness to publish research at internal and external top scientific venues. - Write and pursue IP submissions. Key job responsibilities This role is focused on developing new multi-modal Generative AI methods to augment generative imagery and videos. You will develop new multi-modal paradigms, models, datasets and agentic architectures that will be at the core of advertising-facing tools that we are launching. You may also work on development of ML and GenAI models suitable for advertising. You will conduct literature reviews to stay on the SOTA of the field. You will regularly engage with product managers, UX designers and engineers who will partner with you to productize your work. For reference see our products: Enhanced Video Generator, Creative Agent and Creative Studio. A day in the life On a day-to-day basis, you will be doing your independent research and work to develop models, you will participate in sprint planning, collaborative sessions with your peers, and demo new models and share results with peers, other partner teams and leadership. About the team The team is a dynamic team of applied scientists, UX researchers, engineers and product leaders. We reside in the Creative X organization, which focuses on creating products for advertisers that will improve the quality of the creatives within Amazon Ads. We are open to hiring candidates to work out of one of the following locations: UK (London), USA (Seattle).
US, WA, Bellevue
The Amazon Fulfillment Technologies (AFT) Science team is seeking an exceptional Applied Scientist with strong operations research and optimization expertise to develop production solutions for one of the most complex systems in the world: Amazon's Fulfillment Network. At AFT Science, we design, build, and deploy optimization, statistics, machine learning, and GenAI/LLM solutions that power production systems running across Amazon Fulfillment Centers worldwide. We tackle a wide range of challenges throughout the network, including labor planning and staffing, pick scheduling, stow guidance, and capacity risk management. Our mission is to develop innovative, scalable, and reliable science-driven production solutions that exceed the published state of the art, enabling systems to run optimally and continuously (from every few minutes to every few hours) across our large-scale network. Key job responsibilities As an Applied Scientist, you will collaborate with scientists, software engineers, product managers, and operations leaders to develop optimization-driven solutions that directly impact process efficiency and associate experience in the fulfillment network. Your key responsibilities include: - Develop deep understanding and domain knowledge of operational processes, system architecture, and business requirements - Dive deep into data and code to identify opportunities for continuous improvement and disruptive new approaches - Design and develop scalable mathematical models for production systems to derive optimal or near-optimal solutions for existing and emerging challenges - Create prototypes and simulations for agile experimentation of proposed solutions - Advocate for technical solutions with business stakeholders, engineering teams, and senior leadership - Partner with software engineers to integrate prototypes into production systems - Design and execute experiments to test new or incremental solutions launched in production - Build and monitor metrics to track solution performance and business impact About the team Amazon Fulfillment Technology (AFT) designs, develops, and operates end-to-end fulfillment technology solutions for all Amazon Fulfillment Centers (FCs). We harmonize the physical and virtual worlds so Amazon customers can get what they want, when they want it. The AFT Science team brings expertise in operations research, optimization, statistics, machine learning, and GenAI/LLM, combined with deep domain knowledge of operational processes within FCs and their unique challenges. We prioritize advancements that support AFT tech teams and focus areas rather than specific fields of research or individual business partners. We influence each stage of innovation from inception to deployment, which includes both developing novel solutions and improving existing approaches. Our production systems rely on a diverse set of technologies, and our teams invest in multiple specialties as the needs of each focus area evolve.
US, WA, Seattle
Have you ever wondered what it takes to transform millions of manual network planning decisions into AI-powered precision? Network Planning Solutions is looking for scientific innovators obsessed with building the AI/ML intelligence that makes orchestrating complex global operations feel effortless. Here, you'll do more than just build models; you'll create 'delight' by discovering and deploying the science that delivers exactly what our customers need, right when they need it. If you're ready to transform complex data patterns into breakthrough AI capabilities that power intuitive human experiences, you've found your team. Network Planning Solutions architects and orchestrates Amazon's customer service network of the future. By building AI-native solutions that continuously learn, predict and optimize, we deliver seamless customer experiences and empower associates with high-value work—driving measurable business impact at a global scale. As a Sr. Manager, Applied Science, you will own the scientific innovation and research initiatives that make this vision possible. You will lead a team of applied scientists and collaborate with cross-functional partners to develop and implement breakthrough scientific solutions that redefine our global network. Key job responsibilities Lead AI/ML Innovation for Network Planning Solutions: - Develop and deploy production-ready demand forecasting algorithms that continuously sense and predict customer demand using real-time signals - Build network optimization algorithms that automatically adjust staffing as conditions evolve across the service network - Architect scalable AI/ML infrastructure supporting automated forecasting and network optimization capabilities across the system Drive Scientific Excellence: - Build and mentor a team of applied scientists to deliver breakthrough AI/ML solutions - Design rigorous experiments to validate hypotheses and quantify business impact - Establish scientific excellence mechanisms including evaluation metrics and peer review processes Enable Strategic Transformation: - Drive scientific innovation from research to production - Design and validate next-generation AI-native models while ensuring robust performance, explainability, and seamless integration with existing systems. - Partner with Engineering, Product, and Operations teams to translate AI/ML capabilities into measurable business outcomes - Navigate ambiguity through experimentation while balancing innovation with operational constraints - Influence senior leadership through scientific rigor, translating complex algorithms into clear business value A day in the life Your day will be a dynamic blend of scientific innovation and strategic problem-solving. You'll collaborate with cross-functional teams, design AI algorithms, and translate complex data patterns into intuitive solutions that drive meaningful business impact. About the team We are Network Planning Solutions, a team of scientific innovators dedicated to reshaping how global service networks operate. Our mission is to create AI-native solutions that continuously learn, predict, and optimize customer experiences. We empower our associates to tackle high-value challenges and drive transformative change at a global scale.
US, CA, Palo Alto
Sponsored Products and Brands (SPB) is at the heart of Amazon Advertising, helping millions of advertisers—from small businesses to global brands—connect with customers at the moments that matter most. Our advertising solutions enable sellers, vendors, and brand owners to grow their businesses by reaching shoppers with relevant, engaging ads across Amazon's store and beyond. We're obsessed with delivering measurable results for advertisers while creating a delightful shopping experience for customers. Are you interested in defining the science behind the future of advertising? Sponsored Products and Brands science teams are pioneering breakthrough agentic AI systems—pushing the boundaries of large language models, autonomous reasoning, planning, and decision-making to build intelligent agents that fundamentally transform how advertisers succeed on Amazon. As an SPB applied science leader, you'll have end-to-end ownership of the product and scientific vision, research agenda, model architectures, and evaluation frameworks required to deliver state-of-the-art agentic AI solutions for our advertising customers. You'll get to work on problems that are fast-paced, scientifically rich, and deeply consequential. You'll also be able to explore novel research directions, take bold bets, and collaborate with remarkable scientists, engineers, and product leaders. We'll look for you to bring your diverse perspectives, deep technical expertise, and scientific rigor to make Amazon Advertising even better for our advertisers and customers. With global opportunities for talented scientists and science leaders, you can decide where a career in Amazon Ads Science takes you! We are kicking off a new initiative within SPB to leverage agentic AI solutions to revolutionize how advertisers create, manage, and optimize their advertising campaigns. This is a unique opportunity to lead a business-critical applied science initiative from its inception—defining the scientific charter, establishing foundational research pillars, and building a multi-year science roadmap for transformative impact. As the single-threaded applied science leader, you will build and guide a dedicated team of applied scientists, research scientists, and machine learning engineers, working closely with cross-functional engineering and product partners, to research, develop, and deploy agentic AI systems that fundamentally reimagine the advertiser journey. Your charter will begin with advancing the science behind intelligent agents that simplify campaign creation, automate optimization decisions through autonomous reasoning and planning, and deliver personalized advertising strategies at scale. You will pioneer novel approaches in areas such as LLM-based agent architectures, multi-step planning and tool use, retrieval-augmented generation, reinforcement learning from human and business feedback, and robust evaluation methodologies for agentic systems. You will expand to proactively identify and tackle the next generation of AI-powered advertising experiences across the entire SPB portfolio. This high-visibility role places you as the science leader driving our strategy to democratize advertising success—making it effortless for advertisers of all sizes to achieve their business goals while delivering relevant experiences for Amazon customers. Key job responsibilities Build, mentor, and lead a new, high-performing applied science organization of applied scientists, research scientists, and engineers, fostering a culture of scientific excellence, innovation, customer obsession, and ownership. Define, own, and drive the long-term scientific and product vision and research strategy for agentic AI-powered advertising experiences across Sponsored Products and Brands—identifying the highest-impact research problems and charting a path from exploration to production. Lead the research, design, and development of novel agentic AI models and systems—including LLM-based agent architectures, multi-agent orchestration, planning and reasoning frameworks, tool-use mechanisms, and retrieval-augmented generation pipelines—that deliver measurable value for advertisers and create delightful, intuitive experiences. Establish rigorous scientific methodology and evaluation frameworks for assessing agent performance, reliability, safety, and advertiser outcomes, setting a high bar for experimentation, reproducibility, and offline-to-online consistency. Partner closely with senior business, engineering, and product leaders across Amazon Advertising to translate advertiser pain points and business opportunities into well-defined science problems, and deliver cohesive, production-ready solutions that drive advertiser success. Drive execution from research to production at scale, ensuring models and agentic systems meet high standards for quality, robustness, latency, safety, and reliability for mission-critical advertising services operating at Amazon scale. Champion a culture of scientific inquiry and technical depth that encourages bold experimentation, publication of novel research, relentless simplification, and continuous improvement. Communicate your team's scientific vision, research breakthroughs, strategy, and progress to senior leadership and key stakeholders, ensuring alignment with broader Amazon Advertising objectives and contributing to Amazon's position at the forefront of applied AI. Develop a science roadmap directly tied to advertiser outcomes, revenue growth, and business plans, delivering on commitments for high-impact research and modeling initiatives that shape the future of AI-powered digital advertising.