Anton van den Hengel is seen smiling into the camera, with some office buildings in the background
Anton van den Hengel

Anton van den Hengel’s journey from intellectual property law to computer vision pioneer

Amazon’s director of applied science in Adelaide, Australia, believes the economic value of computer vision has “gone through the roof".

Anton van den Hengel, an international pioneer in computer vision and its many applications, departed the University of Adelaide in South Australia to join Amazon as director of applied science in April 2020. He is creating a new, world-class machine-learning hub in Adelaide and supporting Amazon’s business through the development and application of state-of-the-art computer vision and scalable machine learning.

Related content
Senior principal scientist Aleix M. Martinez on why computer vision research has only begun to scratch the surface.

In 2018, van den Hengel was the founding director of the Australian Institute for Machine Learning (AIML), Australia’s first institute dedicated to machine learning research. When he left to join Amazon, AIML was 140 people strong and near the top of the institutional world rankings in terms of computer vision research. He remains the part-time director of AIML’s new Centre for Augmented Reasoning, whose mission is to build core Artificial Intelligence (AI) capability in Australia.

Van den Hengel has authored more than 300 research papers, commercialized eight patents, and been chief investigator on research projects funded by many Fortune 500 companies.

But it could all have been so different. The young van den Hengel first got into computer science simply to support his efforts to become an intellectual property lawyer. In fact, he completed his law degree.

Amazon in Australia
Research teams in Adelaide are developing state-of-the-art, large-scale machine learning methods and applications involving terabytes of data. They work on applying ML, and particularly computer vision, to a wide spectrum of areas.

“I’d bought the suit, tie, and bright white shirt and was all ready to start my first day as an entry level lawyer,” he recalls. “Then, instead, I turned around and went straight back into the University of Adelaide. I spent the next couple of decades there.”

What followed was a master’s, then PhD in computer science and, ultimately, building up the University of Adelaide’s forerunner to AIML, the Australian Centre for Visual Technologies.

The chance to have an impact

What turned van den Hengel around was the chance to study computer vision.

“I saw the opportunity to engage with something that I realized was going to have incredible impact,” he says. Computer vision and its applications are everywhere today, but in the early 1990s, things were very different. “It's hard to believe now but at the time there were maybe 1000 people in the world working on computer vision, at a time when there weren't any digital cameras,” he reminisces. “Most papers in CV were at least half about how people had taken the images.”

[In the early 90s] there were maybe 1000 people in the world working on computer vision, at a time when there weren't any digital cameras. Most papers in CV were at least half about how people had taken the images.
Anton van den Hengel

Van den Hengel understood that humans are primarily visual animals and he clearly saw the inevitability of computers using vision to sense, and ultimately interact with, the world. “But back then, having a computer that could actually either measure or impact upon the real world was virtually unbelievable,” he says.

Since then, he says, computer vision has transformed from a heavily mathematical field with 300 people at every conference who all knew each other, to conferences of many thousands of people and auditoria full of companies trying to attract staff and sell things.

“The economic value of computer vision has gone through the roof,” he says.

Computer vision is a fundamental technology, van den Hengel says, because it relates the real world to symbols. “Humans reason about things in terms of symbols, so ‘cat’, ‘sky’, ‘car’, ‘road’, and ‘fish’ are all symbols, right? Computer vision takes visual signals from the real world and relates those signals to symbols,” he says.

That's been the critical missing piece of the puzzle. For decades it was predicted that by the year 2000 we would have robots doing the housework and many other ‘magical’ things, but we came up short because there's an infinite variation of things out there in the real world and it's much harder to get a computer to reason about our physical environment than anybody imagined.”

Looking for answers

This missing piece is tackled by a subfield of computer vision known as visual question answering (VQA). The idea is to enable computers not only to understand the content of an image (or video/livestream) in a more semantic, human-like way, but also to answer questions posed in natural language about that image. For example, “Where was this photo taken?”, “Does it look like the person on the picnic blanket is expecting someone?”, “What’s the color of the dog nearest the stop sign?”.

Van den Hengel is the world’s most-cited researcher in VQA by an enormous margin, with close to 22,000 citations.

Fireside chat: Anton van den Hengel and Simon Lucey

“I got into it very early because I saw it as a threshold change in the way that artificial intelligence works,” van den Hengel says. “What's interesting about VQA is that you ask the question at run-time and need the answer immediately, so it needs to be very flexible, unlike current machine learning applications, which are often fixed, single-purpose solutions to specific problems.”

In other words, it needs to be closer to true artificial intelligence – often referred to as artificial general intelligence.

In that vein, imagine a robot that could follow natural-language instructions, based on a greater understanding of what it sees around itself. It’s a sci-fi dream, but for how much longer?

In 2018, using a vision-and-language process similar to VQA, Van den Hengel and a team of colleagues from across Australia developed a simulator that uses imagery taken from the inside of real buildings to teach virtual agents to successfully navigate using visually grounded instructions, such as: “Head upstairs and walk past the piano through an archway directly in front. Turn right when the hallway ends at pictures and table. Wait by the moose antlers hanging on the wall.” It is only a matter of time before we can talk to our self-driving cars in a similar manner when necessary, says van den Hengel.

The power of neural networks

Rapid developments in machine learning are behind the recent supercharging of computer vision research.

“In the last 10 years of computer vision, we have essentially trained deep-learning neural networks to replace all of these lovely computer-vision algorithms that we'd previously come up with for solving a whole bunch of problems,” he says. “In fact, neural networks are so much better at it, they went from being just an interesting solution to a puzzle to being a practical solution to some of the core challenges we face.”

While at the University of Adelaide, van den Hengel has applied advances in ML and computer vision to make the world better in a variety of ways. These include working with Adelaide-based medical technology company LBT Innovations in creating an automated pathology machine called APAS (Automated Plate Assessment System) Independence, which can screen and interpret high volumes of pathology plates.

“There's a shortage of trained pathologists, partly because it's not a lot of fun sitting all day doing chemistry and looking at samples. APAS does the drudge work of the visual inspection process,” he says. The device was FDA approved in 2019.

Beyond computer vision, van den Hengel is currently the chief investigator for the Australian National Health and Medical Research Council’s Centre of Research Excellence in Healthy Housing, which is using ML to help deliver better outcomes within the Australian housing system, not only in terms of housing, but also in terms of health.

“People who are homeless suffer diseases and injuries, which put them into hospital, and homelessness can see people spiral into a set of difficult conditions that are very expensive for society to address,” he says. “It's actually cheaper to house somebody than to fix the impact of homelessness. So where can we intervene in the housing process in a way that benefits everybody and also saves money?”

Not all of van den Hengel’s work is quite so serious, however.

“The paper I'm most happy about but that gets the least recognition is one that tells you how to build real Lego models of objects in images,” he says. “It’s got brilliant maths in it; some of my favorite maths. And it incorporates gravity, structural considerations and, you know, fantastic maths.” And did he mention the maths?

Van den Hengel has even used ML to design an IPA beer.

“Collecting the data was a real trauma: we had to drink, and rate, a lot of beer,” he laments. He named the resulting ale The Rodney, in homage to the Australian AI researcher and roboticist Rodney Brooks, whose work resulted in the Roomba vacuum cleaner.

Joining Amazon

Always an advocate for Australia on the world stage, van den Hengel was keen to play a leading role in Amazon’s research push into the country. “It was a fantastic opportunity to start a new group in Australia for a company like Amazon.”

Typically, when academics transition to Amazon, they talk about the increase in pace from academia to industry. Van den Hengel bucks that trend.

“I was running a group with 140 people, trying to make enough money to pay them, keep the doors open, deliver on projects for tens of millions of dollars, doing PR, you name it,” he says. “Here, I've got about 25 world-class people with PhDs who work for me and 12 interns.”

Van den Hengel noted that Amazon is a results-focused environment. “At Amazon you are expected to deliver, but you do it with an engineering team and support systems all geared towards delivering customer benefit.”

So what is van den Hengel delivering on? A current project is applying visual inspection methods to help to make sure that Amazon customers get the best fresh produce possible.

I think the whole retail field is moving towards a better understanding of the nature of objects in the world and how humans relate to those objects, or products. And that's something that computer vision is particularly well-placed to deliver.
Anton van den Hengel

“Visual inspection is a magnificent challenge and a core problem in computer vision,” he says,” and addressing it means we can make sure that when a customer receives a delivery of, say, tomatoes, they are as perfect as can be.”

Another key project involves using computer vision and ML to understand in a deeper way the hundreds of millions of items in the ever-changing Amazon catalogue. The catalogue has a trove of information, both in the word-based product descriptions and the images supplied by sellers.

“Making the most of the information contained in these two sources of information – which is essentially what humans do – is an interesting challenge, because it relies on the relationships between visual signals and symbols,” he explains, adding that cracking this challenge will help customers who are using Amazon search find the product that best matches their need “even if they're not entirely sure how best to specify it themselves.”

Despite the considerable demands of managing a growing team, van den Hengel is determined to remain hands-on with his own research. “Amazon's an innovative company, and really, truly innovating in a way that's going to provide something of value to customers that nobody else can means that you need managers who deeply understand where the technology can go,” he says.

So where is the technology going?

“I think the whole retail field is moving towards a better understanding of the nature of objects in the world and how humans relate to those objects, or products,” he says. “And that's something that computer vision is particularly well-placed to deliver.”

Browse through the open science positions in Amazon's Australia offices.

Research areas

Related content

US, WA, Seattle
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. As a core product offering within our advertising portfolio, Sponsored Products (SP) helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The SP team's primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! Within Sponsored Products, the Bidding team is responsible for defining and delivering a collection of advertising products around bid controls (dynamic bidding, bid recommendations, etc.) that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven fundamentally from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. Key job responsibilities • Lead a new initiative across Sponsored Products Bidding focused on AI/ML based features. • Be the technical leader in AI, Machine Learning; lead efforts within this team and across other teams. • Perform hands-on analysis and modeling of enormous data sets to develop insights that increase traffic monetization and merchandise sales, without compromising the shopper experience. • Drive end-to-end AI/Machine Learning projects that have a high degree of ambiguity, scale, complexity. • Build models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your AI/ML models. • Run A/B experiments, gather data, and perform statistical analysis. • Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. • Research new and innovative AI/ machine learning approaches. A day in the life Why you will love this opportunity: Amazon is investing heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon's Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The SPB Bidding team within Sponsored Products and Brands is focused on guiding and supporting Millions of advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in bidding systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware bidding system that leverages auction simulations, ML models, and optimization algorithms. This framework, will operate across SPB bidding system and proactively delivering value based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art bidding agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning and preference optimization), ensuring our systems are both scalable and adaptive.
US, CA, Sunnyvale
We are seeking a Applied Scientist to focus on Robot Navigation. In this role, you'll research and develop advanced navigation systems that enable robots to move reliably and safely through complex, dynamic environments. You'll work across a broad spectrum of navigation approaches—from classical methods to learning-based techniques and foundation models—to build robust solutions for autonomous robot navigation. Key job responsibilities - Develop and implement robust navigation systems that enable reliable autonomous operation in complex, dynamic indoor environments with static and dynamic obstacles - Build simulation-based and on-device evaluation frameworks with comprehensive benchmarks and metrics for systematic comparison of navigation methods - Conduct sim-to-real transfer experiments, analyzing performance gaps and developing techniques to ensure reliable real-world navigation performance - Collaborate with world model, manipulation, and other teams to ensure seamless integration of navigation capabilities into the full robot system - Stay current with the latest advances in robot navigation, spatial reasoning, and related fields, and apply relevant findings to improve system performance - Mentor fellow scientists and engineers while maintaining strong individual technical contributions About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products.
US, CA, Sunnyvale
We are seeking a Senior Applied Scientist to focus on Robotics Spatial Intelligence and Semantic Understanding. In this role, you'll research and build advanced semantic and world understanding algorithms that enable robots to observe, understand, and reason about complex and dynamic home environments. You'll work across a broad spectrum of 3D perception, contextual understanding, and world modeling approaches to build robust solutions that support autonomous decision making, task planning, navigation, and manipulation. Key job responsibilities - Develop and implement robust World Understanding and Modeling algorithms for a domestic robot. - Build simulation-based and on-robot evaluation frameworks with comprehensive benchmarks and metrics for systematic evaluation of Our Spatial Intelligence stack. - Conduct sim-to-real transfer experiments, analyzing performance gaps and developing techniques to ensure reliable real-world performance. - Collaborate with navigation, manipulation, and other teams to ensure seamless integration of World Understanding capabilities. - Stay current with the latest advances in World Modeling, Spatial Reasoning, and related fields and apply relevant findings to improve system performance About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video, in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through checkout and beyond. We operate at scale across hundreds of millions of customers, and we are expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team in London. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a delivery focused role within a high-visibility multidisciplinary group of engineers and scientists, focused on improving the customer experience for Prime Video. Key job responsibilities - Research, design, and implement machine learning approaches (e.g. reinforcement learning and recommendation systems) that personalise across different customer touch points. - Collaborate with engineers to deploy and integrate successful experiment results into large-scale, complex Amazon production systems with low latency. - Design and execute rigorous experiments to demonstrate the technical efficacy and business value of your methods. - Act as a subject-matter expert and help define the science roadmap and research agenda in line with organisational priorities and production constraints. - Provide machine learning thought leadership to technical and business leaders, thinking strategically about business, product, and technical challenges. - Work with technical product managers to work backwards from what matters to customers and deliver ML-backed solutions. - Share results with the team and wider scientific community through documents that are both statistically rigorous and compellingly relevant. A day in the life You will be a research leader and innovator within the Commerce Insights organisation. You will collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines, balancing competing objectives, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer-experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.
IN, KA, Bengaluru
Are you passionate about applying machine learning and advanced statistical techniques to protect one of the world's largest online marketplaces? Do you want to be at the forefront of developing innovative solutions that improve Amazon's customers experience? Do you thrive in a collaborative environment where diverse perspectives drive breakthrough solutions? If yes, we invite you to join the Amazon Customer Fulfillment & Prime analytics team. We're seeking an exceptional scientist who can revolutionize how we delight our customers. As a key member of our team, you'll develop and deploy machine learning systems that analyze millions of customer interactions daily, ensuring state of art experience for customers across 10 countries. Your work will directly impact the shopping experience for hundreds of millions of customers worldwide. Key job responsibilities • Ability to work independently across the end-to-end ML lifecycle: feature engineering, modeling, and MLOps to productionize models. • Strong foundation in machine learning and statistical modeling. • Experience deploying ML solutions into a production environment. • Apply machine learning and statistical techniques to create scalable abuse-detection solutions that identify fraudulent customer behavior, rings of accounts, identity change, holistic customer risk, and marketplace manipulation schemes. • Innovate with the latest GenAI technology to build highly automated solutions for efficient customer promotions. • Collaborate with cross-functional teams to develop comprehensive ML/statistical models that scale to millions of customers across 10+ countries. • Willing to travel to Mexico (MX) and Brazil (BR). • Comfortable working CET hours to maintain overlap with Mexico and Brazil business teams. About the team You'll be working closely with business partners, science and engineering teams to create end-to-end scalable machine learning solutions that address real-world problems. You will build scalable, efficient, and automated processes for large-scale data analyses, model development, model validation, and model implementation. You will also be providing clear and compelling reports for your solutions and contributing to the ongoing innovation and knowledge-sharing that are central to the team's success.
IN, KA, Bengaluru
Are you passionate about applying machine learning and advanced statistical techniques to protect one of the world's largest online marketplaces? Do you want to be at the forefront of developing innovative solutions that improve Amazon's customers experience? Do you thrive in a collaborative environment where diverse perspectives drive breakthrough solutions? If yes, we invite you to join the Amazon Customer Fulfillment & Prime analytics team. We're seeking an exceptional scientist who can revolutionize how we delight our customers. As a key member of our team, you'll develop and deploy machine learning systems that analyze millions of customer interactions daily, ensuring state of art experience for customers across 10 countries. Your work will directly impact the shopping experience for hundreds of millions of customers worldwide. Key job responsibilities • Ability to work independently across the end-to-end ML lifecycle: feature engineering, modeling, and MLOps to productionize models. • Strong foundation in machine learning and statistical modeling. • Experience deploying ML solutions into a production environment. • Apply machine learning and statistical techniques to create scalable abuse-detection solutions that identify fraudulent customer behavior, rings of accounts, identity change, holistic customer risk, and marketplace manipulation schemes. • Innovate with the latest GenAI technology to build highly automated solutions for efficient customer promotions. • Collaborate with cross-functional teams to develop comprehensive ML/statistical models that scale to millions of customers across 10+ countries. • Willing to travel to Mexico (MX) and Brazil (BR). • Comfortable working CET hours to maintain overlap with Mexico and Brazil business teams. About the team You'll be working closely with business partners, science and engineering teams to create end-to-end scalable machine learning solutions that address real-world problems. You will build scalable, efficient, and automated processes for large-scale data analyses, model development, model validation, and model implementation. You will also be providing clear and compelling reports for your solutions and contributing to the ongoing innovation and knowledge-sharing that are central to the team's success.
US, WA, Seattle
AWS is seeking a Data Scientist to join our Consumer Experience team. We're looking for someone who is curious about large-scale data challenges and motivated to apply ML/AI and advanced analytics to solve real customer problems. Reporting to the Science Lead, this role supports the analytical capabilities of AWS by applying emerging technologies, contributing to data science best practices, and partnering with stakeholders to deepen understanding of the AWS customer experience. The ideal candidate has experience working in complex data and analytics environments, with hands-on skills in Machine Learning and advanced analytics techniques — preferably within cloud computing. You should be comfortable building models and equally comfortable explaining what they mean to a non-technical audience. Key job responsibilities - Apply statistical analysis, ML, and complex data mining techniques to deliver insights that shape the AWS customer experience. - Build production-ready analytics solutions that support effective business decisions. - Partner with product, engineering, and design teams to develop and launch data products. - Contribute to the adoption of Gen AI and ML-based approaches across the data science practice, including building proof-of-concept AI-driven customer use cases. - Communicate technical findings clearly to both technical and non-technical stakeholders. - Bring new ideas — share approaches, tools, and methods that raise the bar for the team.
US, CA, Santa Monica
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Applied Scientist III Job Location: Santa Monica, California Job Number: AMZ10564053 Position Responsibilities: Participate in the design, development, evaluation, deployment and updating of data-driven models and analytical solutions for machine learning (ML) and/or natural language (NL) applications. Develop and/or apply statistical modeling techniques (e.g. Bayesian models and deep neural networks), optimization methods, and other ML techniques to different applications in business and engineering. Routinely build and deploy ML models on available data, and run and analyze experiments in a production environment. Identify new opportunities for research in order to meet business goals. Research and implement novel ML and statistical approaches to add value to the business. Mentor junior engineers and scientists. 40 hours / week, 8:00am-5:00pm, Salary Range: $167,100/year to $226,100/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.#0000
US, NY, New York
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! Demand Tech Experience (DTx), as an org, owns the Amazon Ads Console — the advertiser-facing workspace for creating and managing campaigns, reviewing performance, and acting on recommendations used by millions of advertisers. Our team, DTx Science, is the centralized science team within DTx, dedicated to improving and protecting the advertiser experience across ad consoles through applied science methodologies. The team drives impact through four core functions: Ad Console Personalization, Recommendation Development, Ad Console Experimentation, and DVA Agent Evaluation and Impact Measurement. We leverage a breadth of state-of-the-art techniques such as deep learning, reinforcement learning, LLMs, long term causal modeling as well as sophisticated A/B testing to develop personalized experiences with directly quantifiable business and advertiser success outcomes. We are looking for an accomplished machine learning expert to lead the Applied Science strategy for our recommendation creation and personalization program. In this role, you will work closely with business leaders, stakeholders and cross-functional teams to drive program success through ML-driven solutions. You will shape the applied science roadmap, promote a culture of data-driven decision-making, and deliver significant business impact for millions of advertisers worldwide and the company using advanced data techniques and applied science methodologies. Key job responsibilities As an Applied Scientist on this team, you will - Serve as the technical leader in Machine Learning, driving collaboration between scientists and engineers, guiding efforts within the team and collaborating with other teams. - Conduct hands-on analysis and modeling of large-scale data to generate insights that boost ads revenue while maintaining a positive advertiser and shopper experience. - Lead end-to-end Machine Learning projects that involve high levels of ambiguity, scale, and complexity. - Build, experiment, optimize, and deploy machine learning models, collaborating with software engineers to bring your models into production. - Run A/B experiments, gather data, and perform statistical analysis to validate your models. - Develop scalable and automated processes for large-scale data analysis, model development, validation, and serving. - Explore and research innovative machine learning approaches to push the boundaries of what’s possible. About the team The DTx Science team is the centralized science team within Demand Tech Experience (DTx), dedicated to improving and protecting the advertiser experience across ad consoles through applied science methodologies. The team drives impact through four core functions: Ad Console Personalization, Recommendation Development, Ad Console Experimentation, and DVA Agent Evaluation and Impact Measurement. Improve advertiser experience: Ad Console Personalization and Recommendation Development aim to improve the advertiser ad console experience by providing customized and personalized console experiences for each user and increasing their ad performance with relevant, science-backed onboarding and oppertunty recommendations. Protect advertiser experience: Ad Console Experimentation and DVA Agent Evaluation and Impact Measurement protect the advertiser experience by supporting the organization in making data-driven decisions to launch UX and agentic features that benefit advertisers.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!