Anton van den Hengel is seen smiling into the camera, with some office buildings in the background
Anton van den Hengel

Anton van den Hengel’s journey from intellectual property law to computer vision pioneer

Amazon’s director of applied science in Adelaide, Australia, believes the economic value of computer vision has “gone through the roof".

Anton van den Hengel, an international pioneer in computer vision and its many applications, departed the University of Adelaide in South Australia to join Amazon as director of applied science in April 2020. He is creating a new, world-class machine-learning hub in Adelaide and supporting Amazon’s business through the development and application of state-of-the-art computer vision and scalable machine learning.

Related content
Senior principal scientist Aleix M. Martinez on why computer vision research has only begun to scratch the surface.

In 2018, van den Hengel was the founding director of the Australian Institute for Machine Learning (AIML), Australia’s first institute dedicated to machine learning research. When he left to join Amazon, AIML was 140 people strong and near the top of the institutional world rankings in terms of computer vision research. He remains the part-time director of AIML’s new Centre for Augmented Reasoning, whose mission is to build core Artificial Intelligence (AI) capability in Australia.

Van den Hengel has authored more than 300 research papers, commercialized eight patents, and been chief investigator on research projects funded by many Fortune 500 companies.

But it could all have been so different. The young van den Hengel first got into computer science simply to support his efforts to become an intellectual property lawyer. In fact, he completed his law degree.

Amazon in Australia
Research teams in Adelaide are developing state-of-the-art, large-scale machine learning methods and applications involving terabytes of data. They work on applying ML, and particularly computer vision, to a wide spectrum of areas.

“I’d bought the suit, tie, and bright white shirt and was all ready to start my first day as an entry level lawyer,” he recalls. “Then, instead, I turned around and went straight back into the University of Adelaide. I spent the next couple of decades there.”

What followed was a master’s, then PhD in computer science and, ultimately, building up the University of Adelaide’s forerunner to AIML, the Australian Centre for Visual Technologies.

The chance to have an impact

What turned van den Hengel around was the chance to study computer vision.

“I saw the opportunity to engage with something that I realized was going to have incredible impact,” he says. Computer vision and its applications are everywhere today, but in the early 1990s, things were very different. “It's hard to believe now but at the time there were maybe 1000 people in the world working on computer vision, at a time when there weren't any digital cameras,” he reminisces. “Most papers in CV were at least half about how people had taken the images.”

[In the early 90s] there were maybe 1000 people in the world working on computer vision, at a time when there weren't any digital cameras. Most papers in CV were at least half about how people had taken the images.
Anton van den Hengel

Van den Hengel understood that humans are primarily visual animals and he clearly saw the inevitability of computers using vision to sense, and ultimately interact with, the world. “But back then, having a computer that could actually either measure or impact upon the real world was virtually unbelievable,” he says.

Since then, he says, computer vision has transformed from a heavily mathematical field with 300 people at every conference who all knew each other, to conferences of many thousands of people and auditoria full of companies trying to attract staff and sell things.

“The economic value of computer vision has gone through the roof,” he says.

Computer vision is a fundamental technology, van den Hengel says, because it relates the real world to symbols. “Humans reason about things in terms of symbols, so ‘cat’, ‘sky’, ‘car’, ‘road’, and ‘fish’ are all symbols, right? Computer vision takes visual signals from the real world and relates those signals to symbols,” he says.

That's been the critical missing piece of the puzzle. For decades it was predicted that by the year 2000 we would have robots doing the housework and many other ‘magical’ things, but we came up short because there's an infinite variation of things out there in the real world and it's much harder to get a computer to reason about our physical environment than anybody imagined.”

Looking for answers

This missing piece is tackled by a subfield of computer vision known as visual question answering (VQA). The idea is to enable computers not only to understand the content of an image (or video/livestream) in a more semantic, human-like way, but also to answer questions posed in natural language about that image. For example, “Where was this photo taken?”, “Does it look like the person on the picnic blanket is expecting someone?”, “What’s the color of the dog nearest the stop sign?”.

Van den Hengel is the world’s most-cited researcher in VQA by an enormous margin, with close to 22,000 citations.

Fireside chat: Anton van den Hengel and Simon Lucey

“I got into it very early because I saw it as a threshold change in the way that artificial intelligence works,” van den Hengel says. “What's interesting about VQA is that you ask the question at run-time and need the answer immediately, so it needs to be very flexible, unlike current machine learning applications, which are often fixed, single-purpose solutions to specific problems.”

In other words, it needs to be closer to true artificial intelligence – often referred to as artificial general intelligence.

In that vein, imagine a robot that could follow natural-language instructions, based on a greater understanding of what it sees around itself. It’s a sci-fi dream, but for how much longer?

In 2018, using a vision-and-language process similar to VQA, Van den Hengel and a team of colleagues from across Australia developed a simulator that uses imagery taken from the inside of real buildings to teach virtual agents to successfully navigate using visually grounded instructions, such as: “Head upstairs and walk past the piano through an archway directly in front. Turn right when the hallway ends at pictures and table. Wait by the moose antlers hanging on the wall.” It is only a matter of time before we can talk to our self-driving cars in a similar manner when necessary, says van den Hengel.

The power of neural networks

Rapid developments in machine learning are behind the recent supercharging of computer vision research.

“In the last 10 years of computer vision, we have essentially trained deep-learning neural networks to replace all of these lovely computer-vision algorithms that we'd previously come up with for solving a whole bunch of problems,” he says. “In fact, neural networks are so much better at it, they went from being just an interesting solution to a puzzle to being a practical solution to some of the core challenges we face.”

While at the University of Adelaide, van den Hengel has applied advances in ML and computer vision to make the world better in a variety of ways. These include working with Adelaide-based medical technology company LBT Innovations in creating an automated pathology machine called APAS (Automated Plate Assessment System) Independence, which can screen and interpret high volumes of pathology plates.

“There's a shortage of trained pathologists, partly because it's not a lot of fun sitting all day doing chemistry and looking at samples. APAS does the drudge work of the visual inspection process,” he says. The device was FDA approved in 2019.

Beyond computer vision, van den Hengel is currently the chief investigator for the Australian National Health and Medical Research Council’s Centre of Research Excellence in Healthy Housing, which is using ML to help deliver better outcomes within the Australian housing system, not only in terms of housing, but also in terms of health.

“People who are homeless suffer diseases and injuries, which put them into hospital, and homelessness can see people spiral into a set of difficult conditions that are very expensive for society to address,” he says. “It's actually cheaper to house somebody than to fix the impact of homelessness. So where can we intervene in the housing process in a way that benefits everybody and also saves money?”

Not all of van den Hengel’s work is quite so serious, however.

The paper I'm most happy about but that gets the least recognition is one that tells you how to build real Lego models of objects in images,” he says. “It’s got brilliant maths in it; some of my favorite maths. And it incorporates gravity, structural considerations and, you know, fantastic maths.” And did he mention the maths?

Van den Hengel has even used ML to design an IPA beer.

“Collecting the data was a real trauma: we had to drink, and rate, a lot of beer,” he laments. He named the resulting ale The Rodney, in homage to the Australian AI researcher and roboticist Rodney Brooks, whose work resulted in the Roomba vacuum cleaner.

Joining Amazon

Always an advocate for Australia on the world stage, van den Hengel was keen to play a leading role in Amazon’s research push into the country. “It was a fantastic opportunity to start a new group in Australia for a company like Amazon.”

Typically, when academics transition to Amazon, they talk about the increase in pace from academia to industry. Van den Hengel bucks that trend.

“I was running a group with 140 people, trying to make enough money to pay them, keep the doors open, deliver on projects for tens of millions of dollars, doing PR, you name it,” he says. “Here, I've got about 25 world-class people with PhDs who work for me and 12 interns.”

Van den Hengel noted that Amazon is a results-focused environment. “At Amazon you are expected to deliver, but you do it with an engineering team and support systems all geared towards delivering customer benefit.”

So what is van den Hengel delivering on? A current project is applying visual inspection methods to help to make sure that Amazon customers get the best fresh produce possible.

I think the whole retail field is moving towards a better understanding of the nature of objects in the world and how humans relate to those objects, or products. And that's something that computer vision is particularly well-placed to deliver.
Anton van den Hengel

“Visual inspection is a magnificent challenge and a core problem in computer vision,” he says,” and addressing it means we can make sure that when a customer receives a delivery of, say, tomatoes, they are as perfect as can be.”

Another key project involves using computer vision and ML to understand in a deeper way the hundreds of millions of items in the ever-changing Amazon catalogue. The catalogue has a trove of information, both in the word-based product descriptions and the images supplied by sellers.

“Making the most of the information contained in these two sources of information – which is essentially what humans do – is an interesting challenge, because it relies on the relationships between visual signals and symbols,” he explains, adding that cracking this challenge will help customers who are using Amazon search find the product that best matches their need “even if they're not entirely sure how best to specify it themselves.”

Despite the considerable demands of managing a growing team, van den Hengel is determined to remain hands-on with his own research. “Amazon's an innovative company, and really, truly innovating in a way that's going to provide something of value to customers that nobody else can means that you need managers who deeply understand where the technology can go,” he says.

So where is the technology going?

“I think the whole retail field is moving towards a better understanding of the nature of objects in the world and how humans relate to those objects, or products,” he says. “And that's something that computer vision is particularly well-placed to deliver.”

Browse through the open science positions in Amazon's Australia offices.

Research areas

Related content

US, WA, Seattle
Join us at the forefront of Amazon's sustainability initiatives to work on environmental and social advancements that support Amazon's long-term worldwide sustainability strategy. At Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people who are passionate about making a meaningful impact on communities and the environment while helping shape the future of sustainable business practices. Sustainability Science and Innovation (SSI) is a multi-disciplinary team within WW Sustainability combining science, analytics, economics, statistics, machine learning, product development, and engineering expertise. We use data across the sustainability imperatives (carbon, water, waste, biodiversity, environmental risk and more) and these skills and capabilities to identify, develop, experiment, and scale the scientific solutions and innovations necessary for Amazon, customers and partners to help them solve their hardest unmet and evolving sustainability needs and goals. The Worldwide Sustainability (WWS) organization is seeking an exceptional scientific leader to join Amazon's Sustainability Science and Innovation team as a Researcher Scientist for Materials Chemistry Innovation. This role focuses on hands-on experimental research in materials chemistry to accelerate the discovery and validation of sustainable materials through systematic synthesis, characterization, and performance testing. You will lead the design and execution of experimental research campaigns targeting catalysts, functional materials, and sustainability-relevant chemistries across multivariate parameter spaces. You will establish scientific strategy and technical roadmaps for materials discovery while leading research initiatives that tackle complex sustainability challenges in critical industrial sectors. This position requires driving breakthrough solutions in materials synthesis and characterization through internal capabilities and strategic partnerships with universities, industry scientists, and government laboratories. You will mentor junior scientists and engineers while collaborating across Amazon's Innovation Lab Network to translate research into scalable solutions. Your leadership will be essential in developing early-stage, cost-effective materials that address significant technical and economic challenges fundamental to Amazon's operations, requiring you to navigate complex trade-offs between immediate deliverables and long-term environmental impact. You will also shape how emerging automation and AI tools are applied to accelerate materials discovery workflows. The ideal candidate demonstrates extensive experience in materials synthesis, advanced characterization techniques, and systematic experimental design for performance validations. You must possess proven ability to lead cross-functional teams, establish research priorities, and drive scientific innovation from concept to implementation. Deep technical expertise in materials testing methods, combined with strategic vision for translating research into practical applications is essential. Experience with high-throughput and combinatorial experimental approaches to efficiently explore large design spaces is highly valued. Your work will establish new paradigms in sustainable materials discovery through rigorous experimental research and performance testing, directly contributing to Amazon's sustainability goals while creating scalable solutions that extend beyond the company's immediate operations. Key job responsibilities - Develop scientific models that help solve complex and ambiguous sustainability problems, and extract strategic learnings from large datasets. - Work closely with applied scientists and software engineers to implement your scientific models. - Support early-stage strategic sustainability initiatives and effectively learn from, collaborate with, and influence stakeholders to scale-up high-value initiatives. - Support research and development of cross-cutting technologies for industrial decarbonization, including building the data foundation and analytics for new AI models. - Drive innovation in key focus areas including packaging materials, building materials, and alternative fuels. About the team Diverse Experiences: World Wide Sustainability (WWS) values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Inclusive Team Culture: It’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth: We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
US, WI, Madison
As a Data Scientist on the Shopbop/Zappos Catalog Tech team, you will design and implement scientific approaches to revolutionize how we manage and enhance our product catalog data for our world-class selection of Shoes, Kids, and Active wear. You will work with Zappos' Senior leadership team to solve complex data challenges through advanced analytics and machine learning - creating innovative solutions and influencing product decisions through data-driven insights. You will lead critical initiatives to reduce catalog errors, accelerate product data capture, and develop state-of-the-art image classification systems for fashion features. You will partner daily with engineering teams and business stakeholders to provide expert guidance on model selection and implementation. As a member of the Zappos technical staff, you will leverage machine learning technologies and have access to industry leaders in AI/ML and E-Commerce to help grow your expertise. You will also routinely collaborate with data science teams across our sister companies at Amazon.com and Shopbop.com. You will push the boundaries of what's possible with applied machine learning and bring innovative solutions to bear for customers (including computer vision, NLP, and advanced ML models). You will think big about how data science can transform our catalog operations and be persistent in delivering robust, scalable solutions. Key job responsibilities Design and implement machine learning approaches to improve catalog data quality. Develop and validate scientific methodologies for automated data capture and classification. Partner with engineering teams to integrate ML models into production systems. Create and present analysis that drives decision-making at the senior leadership level. A day in the life You start the day reviewing model performance metrics, noting some drift in the image classification system that needs investigation. You spend the morning developing a new approach to reduce product attribute errors using recent advances in LLMs. In the afternoon, you meet with engineering teams to advise on model architecture for a new feature, and wrap up by analyzing the results of your latest A/B test on data capture efficiency improvements. About the team Zappos/Shopbop Catalog Tech team owns the software that drives our photostudio, product cataloging, and integration to Amazon's marketplace. We use Amazon's Leadership Principals and Engineering Expertise but have our own fun vibe. We are located in Madison WI, and Las Vegas NV.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through to checkout and beyond. We operate at scale across hundreds of millions of customers, and we are now expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team who will work on the latest research and machine learning to build scalable personalisation solutions. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a hands-on role working with a high performing and high visibility multidisciplinary group of engineers and scientists in the London office, focused on improving the customer experience for Prime Video and the wider Amazon organization. You will contribute to the design of machine learning models that scale to large quantities of data and serve low-latency recommendations to all customers worldwide. You will embody scientific rigor in designing and executing experiments to demonstrate the technical efficacy and business value of your methods. You will work alongside a science and engineering team that embodies the customer obsession principle by developing recommendation and decision systems that raise the profile of Prime Video Commerce as a global leader in machine learning and personalisation. Successful candidates will have strong technical ability, a focus on customers by applying a customer-first approach, and excellent teamwork and communication skills. The position offers exceptional opportunities for every candidate to grow their technical and non-technical skills. Key job responsibilities - Research, design, and implement recommendation systems that personalise across different customer experience touch points. - Collaborate with engineers to deploy and integrate successful model experiment results into large-scale, complex Amazon production systems with low latency. - Provide machine learning thought leadership to both technical and business leaders, with the ability to think strategically about business, product, and technical challenges. - Be a subject matter expert in reinforcement learning approaches for the team and actively contribute to the science roadmap - Define the science roadmap and research agenda that aligns with the organisation's priorities and production constraints. - Work with technical product managers to work backwards from what's important to customers and deliver machine-backed solutions. - Report and share results with the team and wider scientific community by authoring documents that are both statistically rigorous and compellingly relevant, exemplifying good scientific practice in a business environment. A day in the life You will be both a research leader and a hands-on innovator within the Commerce Insights organisation. You'll collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines balancing competing objectives across offerings, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of great team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership, and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers and enhance the shopping experience, for customers. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities We are looking for an Applied Scientist to join the Sponsored Prompts team within the Conversational Discovery Experiences (CAX) in Sponsored Products and Brands. This team owns Sponsored Prompt generation, quality and personalization, a new conversational ad format powered by large language models (LLMs) that helps shoppers discover products across Amazon.com. As an Applied Scientist, you will design and build core components of the prompt generation pipeline, develop new prompt themes, and improve quality frameworks that drive coverage expansion across all surfaces. You will define and run experiments to improve CTR, helpfulness, and advertiser outcomes, and contribute to the science roadmap for prompt generation and personalization. This role requires strong technical depth in NLP, LLMs, and information retrieval, combined with the ability to translate research into production systems at scale. You will work across organizational boundaries with engineering, product, and business teams to turn science investments into measurable business impact.
US, WA, Seattle
Amazon's Customer Experience and Business Trends (CXBT) is seeking a Data Science Manager to lead a team of scientists and engineers within Benchmarking Economics Analytics and Measurement (BEAM). BEAM is a central analytics and science function that drives Amazon's quantification of CX improvement opportunities through comparative benchmarks, partnering with stakeholders across CXBT, business domain teams, Finance, SCOT, and other centralized science teams. This is a hands-on leadership role for a manager who can set technical direction, build durable data products, and grow people. You will own the strategy and roadmap for a portfolio of analytics products, working backward from leadership and stakeholder needs to deliver insights that inform decisions at the speed of business. Key job responsibilities - Build a holistic metrics and trend-detection product. Lead the team to design and operationalize an always-on framework of indicators that surfaces emerging business trends reliably enough to brief senior leaders. - Partner with cross-org stakeholders to drive product adoption and impact. Work directly with internal customers and partner teams to ensure our products are tightly aligned with business use cases, translate ambiguous problems into well-scoped analytics solutions, and drive adoption so that insights translate into decisions and measurable business impact. - Manage, mentor, and grow the team. Hire, develop, and retain a high-performing team of scientists and engineers. Set clear expectations, give actionable feedback, create stretch opportunities, and build the bench strength needed to scale the team's scope over time. - Lead the transformation from traditional analytics to a GenAI-native operating model. Shape and execute the team's technical strategy to evolve from manual, study-based analytics toward GenAI-enabled products and workflows — accelerating insight generation, improving self-serve access for stakeholders, and freeing capacity for deeper scientific investment.
US, TX, Dallas
Amazon Web Services (AWS) Applied AI Solutions (AAIS) is on a mission to make AI real for enterprises. We build and deploy production AI solutions that drive measurable business outcomes at scale, bringing together applied scientists, AI architects, business development professionals, and GTM specialists to help customers move from AI experimentation to production impact. Within AAIS, the GTM Acceleration team activates the field, measures impact, and scales what works. We are the connective tissue between AAIS product and science teams and the worldwide field organization, ensuring our AI solutions reach customers effectively, that we quantify the value we deliver, and that we build repeatable motions that scale globally. We are looking for an Applied Scientist who will serve as a force multiplier across our customer engagement teams, building the analytical foundations, predictive models, and reusable tooling that power our go-to-market strategy. You will work at the intersection of data science, machine learning, and business strategy, building models that quantify our value proposition, and creating scalable analytical assets that accelerate every engagement. This is a highly visible, high-impact role where your work directly influences how we demonstrate and measure the value of AWS AI solutions for enterprise customers. You will operate with significant autonomy, owning the scientific direction of your projects while collaborating with software engineers, product managers, and business stakeholders. You will identify the right methodology for each problem, whether that is a classical statistical approach, a modern deep learning technique, or a novel combination, and communicate your findings clearly to both technical and non-technical audiences. This role spans Connect Customer initiatives and across the Applied AI solution portfolio, offering the opportunity to pioneer data science approaches that scale intelligent analytics worldwide. If you thrive at the intersection of rigorous science and customer-facing impact and are energized by translating complex model outputs into business decisions, we want to talk to you. Key job responsibilities Design, develop, and deploy statistical models and machine learning pipelines to drive product improvements, business decisions, and customer outcomes Work directly with customers during production pilots to build and deploy AI solutions that demonstrate measurable business value Design and execute A/B experiments and causal inference analyses to measure the impact of new features and model changes Build ROI models, business case tools, and forecasting systems for demand prediction, capacity planning, workforce optimization, and value quantification Apply NLP and generative AI techniques to extract insights from structured and unstructured data at scale, and partner with software engineers to productionize models with reliability, monitoring, and operational excellence Build and own customer analytics capabilities including segmentation (by size tier, AI adoption, product penetration, entitlement), usage trend analysis, propensity modeling, and foundational datasets combining service usage with sales data Create self-service analytics platforms and automated insight delivery mechanisms that enable leadership to pull strategic intelligence on demand Enable field teams with reusable analytical assets, diagnostic notebooks, benchmarking studies, and scalable tooling that accelerate customer engagements Own success metrics and create mechanisms to measure model performance, adoption, and business impact across customer cohorts Define strategic frameworks and GTM recommendations by segment, translating data patterns and market signals into actionable go-to-market motions and investment priorities Communicate findings and technical trade-offs to senior leadership and customer executives through written documents (6-pagers, science reviews) and presentations, operating as a shared resource across 2-3 teams simultaneously About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
US, CA, Palo Alto
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! Amazon continues to develop its advertising program. Ads run in our Stores (including Consumer Stores, Books, Amazon Business, Whole Foods Market, and Fresh) and Media and Entertainment publishers (including Fire TV, Fire Tablets, Kindle, Alexa, Twitch, Prime Video, Freevee, Amazon Music, MiniTV, Audible, IMDb, and others). In addition to these first-party (1P) publishers, we also deliver ads on third-party (3P) publishers. We have a number of ad products, including Sponsored Products and Sponsored Brands, display and video products for smaller brands, including Sponsored Display and Sponsored TV. We also operate ad tech products, including Amazon Marketing Cloud (a clean-room for advertisers), Amazon Publisher Cloud (a clean-room for publishers), and Amazon DSP (an enterprise-level buying tool that brings together our ad tech for buying video, audio, and display ads). Key job responsibilities This role is focused on diving deep into Amazon Ads data, especially full funnel ads campaigns, a new AI-driven workflow provided to advertisers. Rolling out this workflow at scale is critical for Amazon in 2026.
US, NY, New York
We are seeking a Robotics/AI Motor Control Scientist to develop cutting-edge machine learning algorithms for motor control systems in robots. In this role, you will focus on creating and optimizing intelligent motor control strategies to enable robots to perform complex, whole-body tasks. Your contributions will be essential in advancing robotics by enabling fluid, reliable, and safe interactions between robots and their environments. Key job responsibilities - Develop controllers that leverage reinforcement learning, imitation learning, or other advanced AI techniques to achieve natural, robust, and adaptive motor behaviors - Collaborate with multi-disciplinary teams to integrate motor control systems with robotic hardware, ensuring alignment with real-world constraints such as actuator dynamics and energy efficiency - Use simulation and real-world testing to refine and validate control algorithms - Stay updated on advancements in robotics, AI, and control systems to apply advanced techniques to robotic motion challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you. an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
IL, Tel Aviv
Are you a scientist interested in pushing the state of the art in machine learning and recommendation systems? Are you interested in working on novel ideas that can positively impact millions of customers? Do you wish you had access to large datasets and tremendous computational resources? Answer yes to any of these questions and you will be a great fit for our team at Amazon. Our team is part of Amazon’s Personalization organization, a high-performing group that leverages Amazon’s expertise in machine learning, big data, distributed systems, and user experience design to deliver the best shopping experiences for our customers. Our team builds large-scale machine-learning solutions that delight customers with personzlized content recommendations, at the right time, with the right level of explanation. As an Applied Scientist in our team, you will be responsible for the research, design, and development of new AI technologies for personalization. You will adopt or invent new machine learning and analytical techniques in the realm of recommendations and large language models. You will collaborate with scientists, engineers, and product partners locally and abroad. Your work will include inventing, experimenting with, and launching new features, products and systems. Please visit https://www.amazon.science for more information.