Belinda Zeng, the head of applied science and engineering at Amazon Search Science and AI, is seen standing outside in Costa Rica on a sunny day, a wire fence is just behind her in the foreground, and a valley and mountains are seen in the background
Belinda Zeng is the head of applied science and engineering at Amazon Search Science and AI.
Courtesy of Belinda Zeng

How to build a successful career as a scientist at Amazon

Belinda Zeng, head of applied science and engineering at Amazon Search Science and AI, shares her perspective.

Editor’s note: Belinda Zeng joined Amazon in 2017 as the global head of data science and has participated in hundreds of interviews for science roles across the company. Here she shares her thoughts on what it takes to succeed as a scientist at Amazon.

I have had the pleasure of working at Amazon as a science leader for the past four-plus years. Two years ago I became what is known in Amazon as a Bar Raiser. Bar Raisers are experienced interviewers who help to raise the Amazon recruiting standard. I lead a science and engineering team called M5 — the five Ms stand for multi-lingual, multi-locale, multi-modal, multi-task, multi-entity — a large-scale AI program focused on transforming how deep learning models are built and deployed at Amazon. My team innovates to help bring Amazon services beyond the current state of the art, achieve step function improvement, and unlock many new downstream applications in search, advertising, and catalog, to name just a few.

Looking back on my journey at Amazon, and drawing on my experience as a Bar Raiser, I’d like to share some information and advice with those who are interested in exploring opportunities with Amazon.

What does the hiring team look for?

I still remember the day when I submitted my application to Amazon, wondering what the hiring team was seeking. Four years later, I know the answer to that question.

First and foremost are the functional competencies, including science breadth, depth, experience in developing science applications, and scripting language coding skills. There are a number of science roles within Amazon and because the core responsibilities for those roles are distinct, the required technical skills differ.

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Data scientists, for example, are considered as generalists who investigate the feasibility of applying scientific principles to business problems. They are normally assessed for data skills, math/stats knowledge and, most likely, analytical mindset, and business acumen.

Research and applied scientists are expected to have deep expertise in one of the data-driven science disciplines and to apply scientific principles to support significant invention. The hiring team typically delves into one or two scientific areas such as machine learning, speech recognition, operations research, and robotics.

Development of software code is a core skill expected from applied scientists as they are deeply involved in bringing their algorithms to production. Economists are vetted for their experience developing offline code for applied econometric applications. The second area we assess is how well applicants can apply the Amazon Leadership Principles. In the more than 200 loops (Amazon’s name for our interview process) in which I have participated, three Leadership Principles stand out for scientists:

  • Learn and Be Curious: In my interview conversations, I look for data points that show the candidate proactively seeking opportunities to learn new skills and improve themselves versus staying with familiar situations or avoiding new experiences.
  • Dive Deep: I look for those who investigate and get details to solve a problem, even when faced with challenges, as opposed to having only a surface-level understanding of projects;
  • Invent and Simplify: I look for those who generate new ideas or simplify a solution for long-term wins versus creating a cumbersome process to solve a short-term problem.
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For senior level roles, a writing exercise is normally required as well. Amazon uses written documents to communicate ideas and influence others. We look for candidates who are able to articulate a process, product or point of view in a clear, crisp, and logical manner.

During the interview debrief, we often debate whether a candidate “raises the bar”. A bar-raising candidate is a candidate who is better qualified than 50% of existing employees at the same level. For entry level roles, it means the ability to fulfill a task with supervision. For experienced hires, it means to deliver with autonomy and minimum supervision.

How does Amazon support its scientists?

For scientists hired by Amazon, there are many types of career support available from both your team and the company.

Learning: Amazon seeks candidates who are passionate lifetime learners, and provides numerous opportunities to support that instinct. That can come in the form of online and classroom courses, team wiki and learning portals, as well as access to experts and mentorship. For example, 200 Amazon scientists were randomly selected to participate in a Coursera beta program to take free online courses for six months. The scientists were able to stay current in their science specialty and increase their skills and knowledge to apply on their job.

In addition, there is a special program called the Day 1 Science Mentorship Program. That program pairs up new-hire scientists with experienced Amazon science leaders to ease the transition into Amazon’s business culture.

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Community connection: An expansive community is critical to a scientist’s development. At Amazon, there are hundreds of science-focused meetings, reading clubs, invited talk series, and workshops happening on a regular basis. These mechanisms not only offer the opportunity to connect with people who have similar research interests, but also provide a forum to showcase innovative work.

The company also holds multiple annual science conferences for Amazonians interested in innovative science. One is the annual Amazon Machine Learning Conference, a four-day event that covers most major areas in machine learning and attracts thousands of attendees and submissions. Collectively we continually raise the scientific bar at Amazon.

Growth: At Amazon, we all grow with the company. There are ample opportunities to stretch yourself, by expanding your scope and growing your skill set. I have helped scientists on my team transition into different science roles; relocate internationally for a stretching assignment; and watched some go from individual contributors to tech leads and eventually managerial positions.

How do you build a successful career at Amazon?

Here are some insights from my personal experience:

Trust is a multiplier. There are multiple meanings inside this single word: transparency, integrity, capability, and many more. For scientist roles, trust naturally expands with competency — stay fresh, relevant and capable — and contribution, which means producing high quality, timely results. I have worked with many great scientists and observed how they build trust through capability and results, which in turn brought greater influence. A common pitfall is sometimes we tend “assume” trust by overestimating our capabilities. Consistently asking for feedback, then listening to and acting on that feedback will help close that gap and build trust.

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Work backwards from a problem. New scientist hires, especially those who recently moved from a foundational research role, sometimes find it hard to transition into the Amazon working backwards culture. The goals in foundational research are to generate knowledge or understanding regarding a particular phenomenon, without much focus on real-world impact. However, for applied research at Amazon, the main criterion of success lies in how well findings can be used to have a positive impact on customers. A well-balanced focus between curiosity- and solution-driven research is key to ensure effective execution.

Be a well-rounded scientist. Being a scientist means more than running experiments. Scientists are expected to understand the business problem, decompose a complex issue into components that are addressable by science, and communicate science effectively. Success is the journey, not the destination. If you are interested in joining Amazon’s customer-obsessed journey, please visit the Amazon Science careers page. It is always Day 1 at Amazon.

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Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music. The Music Catalog Quality team at Amazon Music serves a key role in developing solutions to ensure and improve the quality of catalog metadata and content across the music streaming experience. We create solutions that detect, measure, and remediate quality issues in music metadata - including artist information, track attributes, versions, content tags, and provide actionable insights that enable continuous improvement of the catalog. We leverage a host of scientific and engineering technologies to accomplish this mission, including Generative AI, classical ML, Natural Language Processing, Computer Vision, and automated data validation pipelines. Key job responsibilities As an Applied Scientist, you will own the design and development of end-to-end systems. You’ll have the opportunity to create technical roadmaps, and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists, and other science interns to develop solutions and deploy them into production. The ideal scientist must have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. Other responsibilities include: - Collaborate with scientists, engineers, and product managers to define and frame business problems as ML or optimization tasks. - Use machine learning, deep learning, LLMs and Agentic AI techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon's data to help automate and optimize key processes - Design, development and evaluation of AI models for predictive learning - Research and implement novel machine learning and statistical approaches - Implement scalable data pipelines and model-serving systems. - Analyze experimental results, draw insights, and refine models to improve accuracy and robustness. - Communicate findings and recommendations to technical and non-technical audiences.
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The Music Catalog Quality team at Amazon Music serves a key role in developing solutions to ensure and improve the quality of catalog metadata and content across the music streaming experience. We create solutions that detect, measure, and remediate quality issues in music metadata - including artist information, track attributes, versions, content tags, and provide actionable insights that enable continuous improvement of the catalog. We leverage a host of scientific and engineering technologies to accomplish this mission, including Generative AI, classical ML, Natural Language Processing, Computer Vision, and automated data validation pipelines. As an Applied Science Manager on the team, you will lead a team of scientists to define and execute a transformative vision for holistic catalog quality measurement, metadata enrichment, and content integrity. Your team will own the science solutions for foundational quality detection frameworks, metadata validation and correction technologies, state-of-the-art algorithms to identify and resolve catalog anomalies (violative content, duplicative/low value content, misattributed tracks, incorrect metadata), and/or agentic AI solutions that help internal teams quickly surface and fix quality issues to ensure customers receive accurate, complete catalog experiences. Key job responsibilities You independently manage a team of scientists. You identify the needs of your team and effectively grow, hire, and promote scientists to maintain a high-performing team. You have a broad understanding of scientific techniques, several of which may fall out of your specific job function. You define the strategic vision for your team. You establish a roadmap and successfully deliver scientific solutions that innovate on catalog quality detection, metadata enrichment, and content integrity. You define clear goals for your team and effectively prioritize, balancing short-term quality improvements and long-term innovation in catalog intelligence. You establish clear and effective metrics and scientific process to enforce consistent, high-quality artifact delivery and measurable catalog quality improvements. You proactively identify risks and bring them to the attention of your manager, customers, and stakeholders with plans for mitigation before they become roadblocks. You know when to escalate. You communicate ideas effectively, both verbally and in writing, to all types of audiences. You author strategic documentation for your team. You communicate issues and options with leaders in such a way that facilitates understanding and that leads to a decision. You work successfully with customers, leaders, and engineering teams. You foster a constructive dialogue, harmonize discordant views, and lead the resolution of contentious issues. About the team We are a team of scientists and MLEs focused on music catalog quality and metadata intelligence. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and data quality systems with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, content operations teams, and other scientists with expertise in music metadata, content classification, and building scalable modeling and software solutions that keep the Amazon Music catalog accurate, complete, and trustworthy.
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