Belinda Zeng, the head of applied science and engineering at Amazon Search Science and AI, is seen standing outside in Costa Rica on a sunny day, a wire fence is just behind her in the foreground, and a valley and mountains are seen in the background
Belinda Zeng is the head of applied science and engineering at Amazon Search Science and AI.
Courtesy of Belinda Zeng

How to build a successful career as a scientist at Amazon

Belinda Zeng, head of applied science and engineering at Amazon Search Science and AI, shares her perspective.

Editor’s note: Belinda Zeng joined Amazon in 2017 as the global head of data science and has participated in hundreds of interviews for science roles across the company. Here she shares her thoughts on what it takes to succeed as a scientist at Amazon.

I have had the pleasure of working at Amazon as a science leader for the past four-plus years. Two years ago I became what is known in Amazon as a Bar Raiser. Bar Raisers are experienced interviewers who help to raise the Amazon recruiting standard. I lead a science and engineering team called M5 — the five Ms stand for multi-lingual, multi-locale, multi-modal, multi-task, multi-entity — a large-scale AI program focused on transforming how deep learning models are built and deployed at Amazon. My team innovates to help bring Amazon services beyond the current state of the art, achieve step function improvement, and unlock many new downstream applications in search, advertising, and catalog, to name just a few.

Looking back on my journey at Amazon, and drawing on my experience as a Bar Raiser, I’d like to share some information and advice with those who are interested in exploring opportunities with Amazon.

What does the hiring team look for?

I still remember the day when I submitted my application to Amazon, wondering what the hiring team was seeking. Four years later, I know the answer to that question.

First and foremost are the functional competencies, including science breadth, depth, experience in developing science applications, and scripting language coding skills. There are a number of science roles within Amazon and because the core responsibilities for those roles are distinct, the required technical skills differ.

Related content
Amazon's Daliana Liu helps others in the field chart their own paths.

Data scientists, for example, are considered as generalists who investigate the feasibility of applying scientific principles to business problems. They are normally assessed for data skills, math/stats knowledge and, most likely, analytical mindset, and business acumen.

Research and applied scientists are expected to have deep expertise in one of the data-driven science disciplines and to apply scientific principles to support significant invention. The hiring team typically delves into one or two scientific areas such as machine learning, speech recognition, operations research, and robotics.

Development of software code is a core skill expected from applied scientists as they are deeply involved in bringing their algorithms to production. Economists are vetted for their experience developing offline code for applied econometric applications. The second area we assess is how well applicants can apply the Amazon Leadership Principles. In the more than 200 loops (Amazon’s name for our interview process) in which I have participated, three Leadership Principles stand out for scientists:

  • Learn and Be Curious: In my interview conversations, I look for data points that show the candidate proactively seeking opportunities to learn new skills and improve themselves versus staying with familiar situations or avoiding new experiences.
  • Dive Deep: I look for those who investigate and get details to solve a problem, even when faced with challenges, as opposed to having only a surface-level understanding of projects;
  • Invent and Simplify: I look for those who generate new ideas or simplify a solution for long-term wins versus creating a cumbersome process to solve a short-term problem.
Related content
What's it like to be a scientist at Amazon? What drew you to science? What advice do you have? We asked those questions a lot in 2021 — these are some of the best answers.

For senior level roles, a writing exercise is normally required as well. Amazon uses written documents to communicate ideas and influence others. We look for candidates who are able to articulate a process, product or point of view in a clear, crisp, and logical manner.

During the interview debrief, we often debate whether a candidate “raises the bar”. A bar-raising candidate is a candidate who is better qualified than 50% of existing employees at the same level. For entry level roles, it means the ability to fulfill a task with supervision. For experienced hires, it means to deliver with autonomy and minimum supervision.

How does Amazon support its scientists?

For scientists hired by Amazon, there are many types of career support available from both your team and the company.

Learning: Amazon seeks candidates who are passionate lifetime learners, and provides numerous opportunities to support that instinct. That can come in the form of online and classroom courses, team wiki and learning portals, as well as access to experts and mentorship. For example, 200 Amazon scientists were randomly selected to participate in a Coursera beta program to take free online courses for six months. The scientists were able to stay current in their science specialty and increase their skills and knowledge to apply on their job.

In addition, there is a special program called the Day 1 Science Mentorship Program. That program pairs up new-hire scientists with experienced Amazon science leaders to ease the transition into Amazon’s business culture.

Related content
An Amazon principal scientist describes how an internal challenge has fostered greater collaboration and a sense of community among the company’s scientists.

Community connection: An expansive community is critical to a scientist’s development. At Amazon, there are hundreds of science-focused meetings, reading clubs, invited talk series, and workshops happening on a regular basis. These mechanisms not only offer the opportunity to connect with people who have similar research interests, but also provide a forum to showcase innovative work.

The company also holds multiple annual science conferences for Amazonians interested in innovative science. One is the annual Amazon Machine Learning Conference, a four-day event that covers most major areas in machine learning and attracts thousands of attendees and submissions. Collectively we continually raise the scientific bar at Amazon.

Growth: At Amazon, we all grow with the company. There are ample opportunities to stretch yourself, by expanding your scope and growing your skill set. I have helped scientists on my team transition into different science roles; relocate internationally for a stretching assignment; and watched some go from individual contributors to tech leads and eventually managerial positions.

How do you build a successful career at Amazon?

Here are some insights from my personal experience:

Trust is a multiplier. There are multiple meanings inside this single word: transparency, integrity, capability, and many more. For scientist roles, trust naturally expands with competency — stay fresh, relevant and capable — and contribution, which means producing high quality, timely results. I have worked with many great scientists and observed how they build trust through capability and results, which in turn brought greater influence. A common pitfall is sometimes we tend “assume” trust by overestimating our capabilities. Consistently asking for feedback, then listening to and acting on that feedback will help close that gap and build trust.

Related content
Alex Guazzelli, director of machine learning in Amazon’s Customer Trust and Partner Support unit, says great scientists are the ones that spend time learning and improving themselves.

Work backwards from a problem. New scientist hires, especially those who recently moved from a foundational research role, sometimes find it hard to transition into the Amazon working backwards culture. The goals in foundational research are to generate knowledge or understanding regarding a particular phenomenon, without much focus on real-world impact. However, for applied research at Amazon, the main criterion of success lies in how well findings can be used to have a positive impact on customers. A well-balanced focus between curiosity- and solution-driven research is key to ensure effective execution.

Be a well-rounded scientist. Being a scientist means more than running experiments. Scientists are expected to understand the business problem, decompose a complex issue into components that are addressable by science, and communicate science effectively. Success is the journey, not the destination. If you are interested in joining Amazon’s customer-obsessed journey, please visit the Amazon Science careers page. It is always Day 1 at Amazon.

Related content

IN, TS, Hyderabad
Have you ever wondered how Amazon launches and maintains a consistent customer experience across hundreds of countries and languages it serves its customers? Are you passionate about data and mathematics, and hope to impact the experience of millions of customers? Are you obsessed with designing simple algorithmic solutions to very challenging problems? If so, we look forward to hearing from you! At Amazon, we strive to be Earth's most customer-centric company, where both internal and external customers can find and discover anything they want in their own language of preference. Our Translations Services (TS) team plays a pivotal role in expanding the reach of our marketplace worldwide and enables thousands of developers and other stakeholders (Product Managers, Program Managers, Linguists) in developing locale specific solutions. Amazon Translations Services (TS) is seeking an Applied Scientist to be based in our Hyderabad office. As a key member of the Science and Engineering team of TS, this person will be responsible for designing algorithmic solutions based on data and mathematics for translating billions of words annually across 130+ and expanding set of locales. The successful applicant will ensure that there is minimal human touch involved in any language translation and accurate translated text is available to our worldwide customers in a streamlined and optimized manner. With access to vast amounts of data, technology, and a diverse community of talented individuals, you will have the opportunity to make a meaningful impact on the way customers and stakeholders engage with Amazon and our platform worldwide. Together, we will drive innovation, solve complex problems, and shape the future of e-commerce. Key job responsibilities * Apply your expertise in LLM models to design, develop, and implement scalable machine learning solutions that address complex language translation-related challenges in the eCommerce space. * Collaborate with cross-functional teams, including software engineers, data scientists, and product managers, to define project requirements, establish success metrics, and deliver high-quality solutions. * Conduct thorough data analysis to gain insights, identify patterns, and drive actionable recommendations that enhance seller performance and customer experiences across various international marketplaces. * Continuously explore and evaluate state-of-the-art modeling techniques and methodologies to improve the accuracy and efficiency of language translation-related systems. * Communicate complex technical concepts effectively to both technical and non-technical stakeholders, providing clear explanations and guidance on proposed solutions and their potential impact. About the team We are a start-up mindset team. As the long-term technical strategy is still taking shape, there is a lot of opportunity for this fresh Science team to innovate by leveraging Gen AI technoligies to build scalable solutions from scratch. Our Vision: Language will not stand in the way of anyone on earth using Amazon products and services. Our Mission: We are the enablers and guardians of translation for Amazon's customers. We do this by offering hands-off-the-wheel service to all Amazon teams, optimizing translation quality and speed at the lowest cost possible.
US, CA, Sunnyvale
Amazon is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As a Sr. Scientist in Robot Navigation, you will be at the forefront of this transformation — architecting and delivering navigation systems that are intelligent, safe, and scalable. You will bring deep expertise in learning-based planning and control, a strong understanding of foundation models and their application to embodied agents, and as well as have in-depth understanding of control-theoretic approaches such as model predictive control (MPC)-based trajectory planning. You will develop navigation solutions that seamlessly blend data-driven intelligence with principled control-theoretic guarantees. Our vision is bold: to build navigation systems that allow robots to move fluidly and safely through dynamic environments — understanding context, anticipating change, and adapting in real time. You will lead research that bridges the gap between cutting-edge academic advances and production grade deployment, collaborating with world-class teams pushing the boundaries of robotic autonomy, manipulation, and human-robot interaction. Join us in building the next generation of intelligent navigation systems that will define the future of autonomous robotics at scale. Key job responsibilities - Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding - Lead research initiatives in computer vision, sensor fusion and 3D perception - Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities - Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment - Mentor junior scientists and engineers; contribute to a culture of technical excellence - Define and track key metrics to measure perception system performance in real-world environments - Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life - Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment - Drive technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations - Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team - Mentor team members while maintaining significant hands-on contribution to technical solutions About the team Our team is a group is a diverse group of scientists and engineers passionate about building intelligent machines. We value curiosity, rigor, and a bias for action. We believe in learning from failure and iterating quickly toward solutions that matter.
US, CA, San Diego
Do you want to join an innovative team of scientists and engineers who use terabytes of data and create state-of-the-art Generative AI algorithms to push the boundaries of AI creativity? We are building foundational behavioral models for Amazon Stores using Generative AI, LLMs and Large Model training techniques that fuses general world knowledge, customer shopping behavior and Amazon e-commerce domain knowledge. We are looking for scientists who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry using intelligent and transformative AI applications. Working closely with cross-functional teams, you will be an essential part of every stage of AI development, from ideation and design to rigorous testing and successful deployment, ensuring our AI projects drive innovation and provide value for our customers. If you’re fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey! Key job responsibilities In this role you will leverage your background and expertise to lead developing foundational behavioral model for Amazon Stores using Generative AI, LLM and Large Model training techniques. On a day-to-day basis, you will: - Research and implement new algorithms and architectures for generative AI applications. - Optimize model performance and scalability for inference and deployment. - Collaborate with other talented applied scientists and engineers to gather and preprocess large datasets and develop an improved training infrastructure that accelerates innovation. - Experiment with SOTA methods to improve generative AI model quality. - Provide technical expertise and guidance to support the integration of generative AI solutions into various products and services.
IN, KA, Bengaluru
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Thought leader on the team and help set team directions Research multiple problem domains, suggest various approaches to try and be as hands-on as needed while providing more junior scientists with critical mentorship Collaborate with engineers to come up with the right LLD and HLD to solve key business problems Strong emphasis on communication via writing, internal and external talks, and being able to align with multiple stakeholders A day in the life As an Applied scientist II, a typical day will involve aligning with key product, engineering and business stakeholders ; advising junior scientists on the work they are doing ; reading current research papers and staying up-to-date on AI research ; diving deep as needed to improve CMT models and addressing stakeholders from the science perspective ; writing python code
IN, KA, Bengaluru
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, CA, Santa Clara
We are looking for passionate, talented, and inventive Principal Applied Scientist with a strong machine learning background to help build industry-leading Conversational AI Systems. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Natural Language Understanding (NLU), Dialog Systems including Generative AI with Large Language Models (LLMs) and Applied Machine Learning (ML). As part of our team, you will work alongside internationally recognized experts to develop novel algorithms and modeling techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use language technology. You will gain hands on experience with Amazon’s heterogeneous text, structured data sources, and large-scale computing resources to accelerate advances in language understanding. We are hiring in all areas of human language technology: NLU, Dialog Management, Conversational AI, LLMs and Generative AI. A day in the life The team uses generative AI and foundation models to reimagine the experience of all customers on AWS. We explore new technologies and find creative solutions. Curiosity and an explorative mindset can find a place here to impact the life of engineers around the world. If you are excited about this space and want to enlighten your peers with new capabilities, this is the team for you.
US, CA, Palo Alto
The Demand Utilization team within Amazon Advertising is responsible for determining which ads to serve when hundreds of millions of shoppers search for products on Amazon. We sit at the intersection of customer intent understanding and advertiser value, solving one of the most complex matching problems in the industry, identifying the right ad, for the right shopper, at the right moment, across one of the world's largest product catalogs. Our systems deliver billions of ad impressions and millions of clicks daily under strict relevance and latency constraints. We are looking for a Principal Applied Scientist to set the technical vision and drive the science strategy for our ad retrieval and ranking systems. This is a high-impact leadership role where you will tackle unsolved problems at the frontier of large-scale information retrieval, natural language understanding, and multi-objective optimization, all operating in real time at Amazon scale. You will work on challenges such as: - Modeling shopper intent from sparse, ambiguous, and multi-modal signals - Designing retrieval architectures that balance relevance, advertiser and shopper experience across billions of candidate ads - Advancing personalization and cold-start strategies for new advertisers and emerging product categories This is a role for a scientist who wants to shape the future of performance advertising through rigorous research applied to real-world systems that directly impact Amazon's customers, sellers, and business. Key job responsibilities Key Responsibilities: - Own the science roadmap for ad retrieval and ranking within Demand Utilization, defining multi-year research priorities aligned with business goals - Lead the design and development of novel machine learning models and algorithms for relevance, intent understanding, and ad selection at scale - Drive end-to-end execution from problem formulation and experimentation through production deployment, measuring impact on shopper and advertiser outcomes - Mentor and elevate a team of applied scientists and research engineers, raising the technical bar and fostering a culture of scientific rigor - Collaborate cross-functionally with product, engineering, and business leaders to translate science capabilities into product strategy - Represent Amazon externally through publications at top-tier venues, patents, and participation in the broader ML/IR research community
US, CA, Santa Clara
We are looking for passionate, talented, and inventive Applied Scientists with a strong machine learning background to help build industry-leading Conversational AI Systems. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Natural Language Understanding (NLU), Dialog Systems including Generative AI with Large Language Models (LLMs) and Applied Machine Learning (ML). You will work alongside internationally recognized experts to develop novel algorithms and modeling techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use language technology. You will gain hands on experience with Amazon’s heterogeneous text, structured data sources, and large-scale computing resources to accelerate advances in language understanding. We are hiring in all areas of human language technology: NLU, Dialog Management, Conversational AI, LLMs and Generative AI. A day in the life The team uses generative AI and foundation models to reimagine the experience of all customers on AWS. We explore new technologies and find creative solutions. Curiosity and an explorative mindset can find a place here to impact the life of engineers around the world. If you are excited about this space and want to enlighten your peers with new capabilities, this is the team for you. We are open to hiring candidates to work out of one of the following locations: Santa Clara, CA, USA About the team AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Hybrid Work We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model near one of our U.S. Amazon offices.
US, WA, Seattle
The Automated Reasoning Group in the Amazon Neuron team is looking for an Applied Scientist to work on the intersection of Artificial Intelligence and program analysis to raise the code quality bar in our state-of-the-art deep learning compiler stack. This stack is designed to optimize application models across diverse domains, including Large Language and Vision, originating from leading frameworks such as PyTorch and JAX. Your role will involve working closely with our custom-built Machine Learning accelerator, Trainium, which represents the forefront of innovation for advanced ML capabilities, and is the underpinning of Generative AI. In this role as an Applied Scientist, you'll be instrumental in designing, developing, and deploying analyzers for ML compiler stages and compiler IRs. You will architect and implement business-critical tooling, publish research, and mentor a brilliant team of experienced scientists and engineers. You will need to be technically capable, credible, and curious in your own right as a trusted AWS Neuron engineer, innovating on behalf of our customers. Your responsibilities will involve tackling crucial challenges alongside a talented engineering team, contributing to leading-edge design and research in compiler technology and deep-learning systems software. Strong experience in programming languages, compilers, program analyzers, theorem provers, and program synthesis engines will be a benefit in this role. A background in machine learning and AI accelerators is preferred but not required.
US, WA, Seattle
As a Principal Applied Scientist at Prime Video, you will be a technical and strategic leader responsible for inventing, developing, and deploying groundbreaking AI solutions that power personalized, relevant, and delightful experiences for millions of global customers. You will help shape the vision and direction of key ML systems that support Prime Video’s mission to deliver AI-powered customer experiences. This role demands a unique blend of deep technical expertise in machine learning and recommendation systems, industry leadership, and strong collaboration skills. You will guide the development of high-impact systems end-to-end - leading innovation from foundational research through production deployment - while mentoring scientists and influencing product and engineering roadmaps. We are looking for a thought leader who brings a strong track record of delivering ML innovations at scale, along with the curiosity and drive to push boundaries. This is a rare opportunity to drive meaningful impact at one of the largest streaming services in the world. Key job responsibilities - Invent, prototype, and productionize large-scale AI solutions across Prime Video’s personalization and discovery ecosystem using deep learning, generative AI, reinforcement learning, and optimization techniques; - Provide technical leadership and influence product vision by collaborating closely with engineers, product managers, and senior stakeholders; - Design and lead high-impact A/B tests and data analyses to validate hypotheses and guide product direction; - Drive technical bar-raising across science and engineering teams through mentorship, design reviews, and collaboration; - Stay ahead of industry trends and emerging research; leverage them to evolve long-term strategy and architecture; - Publish impactful research internally and externally (e.g. top-tier conferences and journals).