Belinda Zeng, the head of applied science and engineering at Amazon Search Science and AI, is seen standing outside in Costa Rica on a sunny day, a wire fence is just behind her in the foreground, and a valley and mountains are seen in the background
Belinda Zeng is the head of applied science and engineering at Amazon Search Science and AI.
Courtesy of Belinda Zeng

How to build a successful career as a scientist at Amazon

Belinda Zeng, head of applied science and engineering at Amazon Search Science and AI, shares her perspective.

Editor’s note: Belinda Zeng joined Amazon in 2017 as the global head of data science and has participated in hundreds of interviews for science roles across the company. Here she shares her thoughts on what it takes to succeed as a scientist at Amazon.

I have had the pleasure of working at Amazon as a science leader for the past four-plus years. Two years ago I became what is known in Amazon as a Bar Raiser. Bar Raisers are experienced interviewers who help to raise the Amazon recruiting standard. I lead a science and engineering team called M5 — the five Ms stand for multi-lingual, multi-locale, multi-modal, multi-task, multi-entity — a large-scale AI program focused on transforming how deep learning models are built and deployed at Amazon. My team innovates to help bring Amazon services beyond the current state of the art, achieve step function improvement, and unlock many new downstream applications in search, advertising, and catalog, to name just a few.

Looking back on my journey at Amazon, and drawing on my experience as a Bar Raiser, I’d like to share some information and advice with those who are interested in exploring opportunities with Amazon.

What does the hiring team look for?

I still remember the day when I submitted my application to Amazon, wondering what the hiring team was seeking. Four years later, I know the answer to that question.

First and foremost are the functional competencies, including science breadth, depth, experience in developing science applications, and scripting language coding skills. There are a number of science roles within Amazon and because the core responsibilities for those roles are distinct, the required technical skills differ.

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Data scientists, for example, are considered as generalists who investigate the feasibility of applying scientific principles to business problems. They are normally assessed for data skills, math/stats knowledge and, most likely, analytical mindset, and business acumen.

Research and applied scientists are expected to have deep expertise in one of the data-driven science disciplines and to apply scientific principles to support significant invention. The hiring team typically delves into one or two scientific areas such as machine learning, speech recognition, operations research, and robotics.

Development of software code is a core skill expected from applied scientists as they are deeply involved in bringing their algorithms to production. Economists are vetted for their experience developing offline code for applied econometric applications. The second area we assess is how well applicants can apply the Amazon Leadership Principles. In the more than 200 loops (Amazon’s name for our interview process) in which I have participated, three Leadership Principles stand out for scientists:

  • Learn and Be Curious: In my interview conversations, I look for data points that show the candidate proactively seeking opportunities to learn new skills and improve themselves versus staying with familiar situations or avoiding new experiences.
  • Dive Deep: I look for those who investigate and get details to solve a problem, even when faced with challenges, as opposed to having only a surface-level understanding of projects;
  • Invent and Simplify: I look for those who generate new ideas or simplify a solution for long-term wins versus creating a cumbersome process to solve a short-term problem.
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For senior level roles, a writing exercise is normally required as well. Amazon uses written documents to communicate ideas and influence others. We look for candidates who are able to articulate a process, product or point of view in a clear, crisp, and logical manner.

During the interview debrief, we often debate whether a candidate “raises the bar”. A bar-raising candidate is a candidate who is better qualified than 50% of existing employees at the same level. For entry level roles, it means the ability to fulfill a task with supervision. For experienced hires, it means to deliver with autonomy and minimum supervision.

How does Amazon support its scientists?

For scientists hired by Amazon, there are many types of career support available from both your team and the company.

Learning: Amazon seeks candidates who are passionate lifetime learners, and provides numerous opportunities to support that instinct. That can come in the form of online and classroom courses, team wiki and learning portals, as well as access to experts and mentorship. For example, 200 Amazon scientists were randomly selected to participate in a Coursera beta program to take free online courses for six months. The scientists were able to stay current in their science specialty and increase their skills and knowledge to apply on their job.

In addition, there is a special program called the Day 1 Science Mentorship Program. That program pairs up new-hire scientists with experienced Amazon science leaders to ease the transition into Amazon’s business culture.

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Community connection: An expansive community is critical to a scientist’s development. At Amazon, there are hundreds of science-focused meetings, reading clubs, invited talk series, and workshops happening on a regular basis. These mechanisms not only offer the opportunity to connect with people who have similar research interests, but also provide a forum to showcase innovative work.

The company also holds multiple annual science conferences for Amazonians interested in innovative science. One is the annual Amazon Machine Learning Conference, a four-day event that covers most major areas in machine learning and attracts thousands of attendees and submissions. Collectively we continually raise the scientific bar at Amazon.

Growth: At Amazon, we all grow with the company. There are ample opportunities to stretch yourself, by expanding your scope and growing your skill set. I have helped scientists on my team transition into different science roles; relocate internationally for a stretching assignment; and watched some go from individual contributors to tech leads and eventually managerial positions.

How do you build a successful career at Amazon?

Here are some insights from my personal experience:

Trust is a multiplier. There are multiple meanings inside this single word: transparency, integrity, capability, and many more. For scientist roles, trust naturally expands with competency — stay fresh, relevant and capable — and contribution, which means producing high quality, timely results. I have worked with many great scientists and observed how they build trust through capability and results, which in turn brought greater influence. A common pitfall is sometimes we tend “assume” trust by overestimating our capabilities. Consistently asking for feedback, then listening to and acting on that feedback will help close that gap and build trust.

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Work backwards from a problem. New scientist hires, especially those who recently moved from a foundational research role, sometimes find it hard to transition into the Amazon working backwards culture. The goals in foundational research are to generate knowledge or understanding regarding a particular phenomenon, without much focus on real-world impact. However, for applied research at Amazon, the main criterion of success lies in how well findings can be used to have a positive impact on customers. A well-balanced focus between curiosity- and solution-driven research is key to ensure effective execution.

Be a well-rounded scientist. Being a scientist means more than running experiments. Scientists are expected to understand the business problem, decompose a complex issue into components that are addressable by science, and communicate science effectively. Success is the journey, not the destination. If you are interested in joining Amazon’s customer-obsessed journey, please visit the Amazon Science careers page. It is always Day 1 at Amazon.

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US, WA, Seattle
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Be the scientific voice in org-level planning and roadmap decisions across AAWS, and engage directly with enterprise customers on how agent performance, safety, and human-AI productivity are measured and earned. Key job responsibilities Build and lead the applied science team. Hire, develop, and retain a high-caliber team of applied scientists spanning the Agentic WorkSpaces portfolio. Set the bar for scientific talent, create the growth paths, and build the culture that makes AAWS a destination for the best agent and human-AI researchers. Own the science strategy across the portfolio. Direct the research agenda for how we measure and improve agents and human-AI teams: the benchmarks, task suites, and metrics (accuracy, cost-per-task, task completion, productivity) that turn subjective "it works" judgments into rigorous, reproducible measurement that gates what we ship. Define and drive high-leverage research directions. Work with your team to identify the problems most worth solving and shape the science agenda. Directions worth exploring might include how agents combine deterministic tool use (MCP) with visual reasoning from computer use; Organizational Intelligence and workflow learning (learning from expert recordings, voice annotations, and SOPs); and AI Agent Experience / AiAX (detecting when agents are stuck or degrading productivity and autonomously remediating) — these are illustrative starting points, and your team will weigh them against many other possibilities. Translate science into shipped product. Partner with engineering, product, and program leaders to move models, evaluation, and learning systems from prototype into a decade-old production service operating at massive scale, without compromising the reliability that customers depend on. Represent science in leadership and to customers. Be the scientific voice in org-level planning and roadmap decisions across AAWS, and engage directly with enterprise customers on how agent performance, safety, and human-AI productivity are measured and earned. Set the long-term scientific vision and team strategy: Define what best-in-class agent performance, evaluation, and learning look like across Agentic WorkSpaces — for computer-using agents and human-AI teams alike. Chart a multi-year research roadmap, and build the team and plan to deliver it. Secure buy-in from VP-level leadership. Hire and grow scientific talent: Own recruiting, calibration, development, and retention for the science team. Mentor scientists toward senior and principal scope, and raise the scientific bar across the organization. Direct research on highly ambiguous, novel problems: Guide the team through foundational challenges in agent perception, reasoning, evaluation, reliability, and human-AI collaboration — problems where neither the approach nor the success criteria are pre-defined. Drive cross-organizational alignment: Work across partner teams (AgentCore, Bedrock model teams, Identity, Security, the MCP ecosystem) and across the Applied AI Solutions product portfolio, with product and engineering leadership, to ensure scientific decisions compose into a coherent product. Deliver measurable business impact: Ensure your team's research translates to customer outcomes: higher task accuracy, lower cost-per-action, faster time-to-production, measurable productivity for human-AI teams, and the trust that lets enterprises scale agent workflows. Establish scientific rigor and operational excellence: Set the standard for experimentation, evaluation, and reproducibility, and the mechanisms that keep the science organization productive and accountable. Advance the state of the art: Enable and champion contributions to the external technical community through publications, patents, and open-source work that position AWS as the leader in the science of secure agent-computer interaction and human-AI teamwork. About the team AWS Applied AI Solutions' (AAIS) vision is every business innovating with Amazon AI teammates. Our mission is to build delightful AI solutions that improve human capabilities and business outcomes. The Agentic WorkSpaces organization within AAIS envisions a world where people, teams, and AI collaborate securely from anywhere to create unprecedented value for every organization. We build lovable products that empower every business to unlock the full potential of human-AI teamwork, driving smarter decisions, greater creativity, more value, and faster innovation with confidence. Amazon Agentic WorkSpaces (AAWS) is building the world's most lovable, secure, and trusted always-on workspace where AI agents and humans work as partners behind enterprise-grade security. Our portfolio spans persistent desktops (Personal), application streaming (Applications), and Core, and is evolving into the governed operating environment for the hybrid workforce: humans get AI-native desktops for their role, and agents get governed desktops scoped to their task, with administrators managing both as one. This surface includes WS4Builders (an AI-native environment for builders) and WorkSpaces for Agents (W4A) — enabling AI agents to work the way humans do, with access to real applications, real interfaces, and real computing environments. 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Work on ML teams building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. As an Applied Scientist II, you will set scientific direction, mentor applied scientists, and partner with engineering and product leaders to deliver production-grade ML solutions at massive scale. Key job responsibilities 1. Lead and grow a high-performing team of Applied Scientists, providing technical guidance, mentorship, and career development. 2. Define and own the scientific vision and roadmap for ML solutions powering large-scale transportation planning and execution. 3. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 4. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 5. Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 6. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing. A day in the life Your day includes reviewing model performance and business metrics, guiding technical design and experimentation, mentoring scientists, and driving roadmap execution. You’ll balance near-term delivery with long-term innovation while ensuring solutions are robust, interpretable, and scalable. Ultimately, your work helps improve delivery reliability, reduce costs, and enhance the customer experience at massive scale.
US, NY, New York
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product identity and relationships at unprecedented scale. Using Generative AI, Visual Language Models (VLMs), and multimodal reasoning, we determine what makes each product unique and how products relate to one another across Amazon's catalog. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity—from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Establishing product identities and groupings requires sophisticated models that reason across text, images, and structured data—while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Item and Relationship Platform group is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services to infer product-to-product relationships that matter to our customers. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities * Formulate novel research problems at the intersection of GenAI, multimodal learning, and large-scale information retrieval—translating ambiguous business challenges into tractable scientific frameworks * Design and implement leading models leveraging VLMs, foundation models, and agentic architectures to solve product identity, relationship inference, and catalog understanding at billion-product scale * Pioneer explainable AI methodologies that balance model performance with scalability requirements for production systems impacting millions of daily customer decisions * Own end-to-end ML pipelines from research ideation to production deployment—processing petabytes of multimodal data with rigorous evaluation frameworks * Define research roadmaps aligned with business priorities, balancing foundational research with incremental product improvements * Mentor peer scientists and engineers on advanced ML techniques, experimental design, and scientific rigor—building organizational capability in GenAI and multimodal AI * Represent the team in the broader science community—publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research
US, WA, Seattle
Trusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world's largest companies. With nearly two decades of experience supporting hundreds of thousands of startups, including 80% of unicorns, we democratize cloud computing to help founders bring their innovative ideas to life. We support founders at every stage of their journey, from initial onboarding and credit programs to AI-powered guidance and scale solutions. Data is central to how we do this: it helps us identify high-potential startups early, personalize the guidance we deliver, and prioritize where we can create the most value for founders and for AWS. We are seeking an Applied Science Manager to lead a team of applied scientists and analysts building the data and machine learning capabilities behind AWS Startups. You will own the science roadmap end-to-end, from the data foundation that unifies signals about founders, startups, and their products, through a portfolio of machine learning models, to the surfaces that put insights in the hands of the teams and products that serve startups. You will balance hands-on technical leadership with people management, setting the technical bar for your team while developing their careers. Key job responsibilities · Lead, coach, and grow a team of applied scientists, business intelligence engineers, and business analysts; hire and develop talent and set a high technical bar. · Own and prioritize the team's science roadmap and set technical direction for its machine learning models and data assets, balancing rapid experimentation with production quality, cost, and reliability. · Scope scientific projects, design and evaluate experiments, and productionize models that deliver measurable impact, establishing measurement, evaluation, and operational-excellence standards so quality and impact are quantified and defensible. · Drive the science behind recommendation systems, startup segmentation and targeting, and fraud detection, delivering models that surface relevant opportunities, group and prioritize startups by need and fit, and protect the business from fraud and abuse. · Partner with product, engineering, design, and go-to-market teams to translate science into scalable products, and communicate strategy, results, and trade-offs clearly to technical and non-technical leaders. · Foster a culture of scientific rigor and rapid experimentation, and proactively identify and escalate risks with clear mitigation plans. About the team The AWS Startups team builds innovative products and platforms that support startup customers throughout their journey, from initial onboarding and credit programs to AI-powered guidance and scale solutions. Our portfolio serves hundreds of thousands of startup customers globally, and we partner with business development, field marketing, and solutions architecture teams worldwide. We are building the next generation of AI-native products that make world-class cloud expertise accessible to every founder.