Belinda Zeng, the head of applied science and engineering at Amazon Search Science and AI, is seen standing outside in Costa Rica on a sunny day, a wire fence is just behind her in the foreground, and a valley and mountains are seen in the background
Belinda Zeng is the head of applied science and engineering at Amazon Search Science and AI.
Courtesy of Belinda Zeng

How to build a successful career as a scientist at Amazon

Belinda Zeng, head of applied science and engineering at Amazon Search Science and AI, shares her perspective.

Editor’s note: Belinda Zeng joined Amazon in 2017 as the global head of data science and has participated in hundreds of interviews for science roles across the company. Here she shares her thoughts on what it takes to succeed as a scientist at Amazon.

I have had the pleasure of working at Amazon as a science leader for the past four-plus years. Two years ago I became what is known in Amazon as a Bar Raiser. Bar Raisers are experienced interviewers who help to raise the Amazon recruiting standard. I lead a science and engineering team called M5 — the five Ms stand for multi-lingual, multi-locale, multi-modal, multi-task, multi-entity — a large-scale AI program focused on transforming how deep learning models are built and deployed at Amazon. My team innovates to help bring Amazon services beyond the current state of the art, achieve step function improvement, and unlock many new downstream applications in search, advertising, and catalog, to name just a few.

Looking back on my journey at Amazon, and drawing on my experience as a Bar Raiser, I’d like to share some information and advice with those who are interested in exploring opportunities with Amazon.

What does the hiring team look for?

I still remember the day when I submitted my application to Amazon, wondering what the hiring team was seeking. Four years later, I know the answer to that question.

First and foremost are the functional competencies, including science breadth, depth, experience in developing science applications, and scripting language coding skills. There are a number of science roles within Amazon and because the core responsibilities for those roles are distinct, the required technical skills differ.

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Data scientists, for example, are considered as generalists who investigate the feasibility of applying scientific principles to business problems. They are normally assessed for data skills, math/stats knowledge and, most likely, analytical mindset, and business acumen.

Research and applied scientists are expected to have deep expertise in one of the data-driven science disciplines and to apply scientific principles to support significant invention. The hiring team typically delves into one or two scientific areas such as machine learning, speech recognition, operations research, and robotics.

Development of software code is a core skill expected from applied scientists as they are deeply involved in bringing their algorithms to production. Economists are vetted for their experience developing offline code for applied econometric applications. The second area we assess is how well applicants can apply the Amazon Leadership Principles. In the more than 200 loops (Amazon’s name for our interview process) in which I have participated, three Leadership Principles stand out for scientists:

  • Learn and Be Curious: In my interview conversations, I look for data points that show the candidate proactively seeking opportunities to learn new skills and improve themselves versus staying with familiar situations or avoiding new experiences.
  • Dive Deep: I look for those who investigate and get details to solve a problem, even when faced with challenges, as opposed to having only a surface-level understanding of projects;
  • Invent and Simplify: I look for those who generate new ideas or simplify a solution for long-term wins versus creating a cumbersome process to solve a short-term problem.
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For senior level roles, a writing exercise is normally required as well. Amazon uses written documents to communicate ideas and influence others. We look for candidates who are able to articulate a process, product or point of view in a clear, crisp, and logical manner.

During the interview debrief, we often debate whether a candidate “raises the bar”. A bar-raising candidate is a candidate who is better qualified than 50% of existing employees at the same level. For entry level roles, it means the ability to fulfill a task with supervision. For experienced hires, it means to deliver with autonomy and minimum supervision.

How does Amazon support its scientists?

For scientists hired by Amazon, there are many types of career support available from both your team and the company.

Learning: Amazon seeks candidates who are passionate lifetime learners, and provides numerous opportunities to support that instinct. That can come in the form of online and classroom courses, team wiki and learning portals, as well as access to experts and mentorship. For example, 200 Amazon scientists were randomly selected to participate in a Coursera beta program to take free online courses for six months. The scientists were able to stay current in their science specialty and increase their skills and knowledge to apply on their job.

In addition, there is a special program called the Day 1 Science Mentorship Program. That program pairs up new-hire scientists with experienced Amazon science leaders to ease the transition into Amazon’s business culture.

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Community connection: An expansive community is critical to a scientist’s development. At Amazon, there are hundreds of science-focused meetings, reading clubs, invited talk series, and workshops happening on a regular basis. These mechanisms not only offer the opportunity to connect with people who have similar research interests, but also provide a forum to showcase innovative work.

The company also holds multiple annual science conferences for Amazonians interested in innovative science. One is the annual Amazon Machine Learning Conference, a four-day event that covers most major areas in machine learning and attracts thousands of attendees and submissions. Collectively we continually raise the scientific bar at Amazon.

Growth: At Amazon, we all grow with the company. There are ample opportunities to stretch yourself, by expanding your scope and growing your skill set. I have helped scientists on my team transition into different science roles; relocate internationally for a stretching assignment; and watched some go from individual contributors to tech leads and eventually managerial positions.

How do you build a successful career at Amazon?

Here are some insights from my personal experience:

Trust is a multiplier. There are multiple meanings inside this single word: transparency, integrity, capability, and many more. For scientist roles, trust naturally expands with competency — stay fresh, relevant and capable — and contribution, which means producing high quality, timely results. I have worked with many great scientists and observed how they build trust through capability and results, which in turn brought greater influence. A common pitfall is sometimes we tend “assume” trust by overestimating our capabilities. Consistently asking for feedback, then listening to and acting on that feedback will help close that gap and build trust.

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Work backwards from a problem. New scientist hires, especially those who recently moved from a foundational research role, sometimes find it hard to transition into the Amazon working backwards culture. The goals in foundational research are to generate knowledge or understanding regarding a particular phenomenon, without much focus on real-world impact. However, for applied research at Amazon, the main criterion of success lies in how well findings can be used to have a positive impact on customers. A well-balanced focus between curiosity- and solution-driven research is key to ensure effective execution.

Be a well-rounded scientist. Being a scientist means more than running experiments. Scientists are expected to understand the business problem, decompose a complex issue into components that are addressable by science, and communicate science effectively. Success is the journey, not the destination. If you are interested in joining Amazon’s customer-obsessed journey, please visit the Amazon Science careers page. It is always Day 1 at Amazon.

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US, NY, New York
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The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? 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We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
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Amazon's Compliance and Safety Services (CoSS) Team is looking for a smart and creative Applied Scientist to apply and extend state-of-the-art research in NLP, multi-modal modeling, domain adaptation, continuous learning and large language model to join the Applied Science team. At Amazon, we are working to be the most customer-centric company on earth. Millions of customers trust us to ensure a safe shopping experience. This is an exciting and challenging position to drive research that will shape new ML solutions for product compliance and safety around the globe in order to achieve best-in-class, company-wide standards around product assurance. You will research on large amounts of tabular, textual, and product image data from product detail pages, selling partner details and customer feedback, evaluate state-of-the-art algorithms and frameworks, and develop new algorithms to improve safety and compliance mechanisms. You will partner with engineers, technical program managers and product managers to design new ML solutions implemented across the entire Amazon product catalog. Key job responsibilities As an Applied Scientist on our team, you will: - Research and Evaluate state-of-the-art algorithms in NLP, multi-modal modeling, domain adaptation, continuous learning and large language model. - Design new algorithms that improve on the state-of-the-art to drive business impact, such as synthetic data generation, active learning, grounding LLMs for business use cases - Design and plan collection of new labels and audit mechanisms to develop better approaches that will further improve product assurance and customer trust. - Analyze and convey results to stakeholders and contribute to the research and product roadmap. - Collaborate with other scientists, engineers, product managers, and business teams to creatively solve problems, measure and estimate risks, and constructively critique peer research - Consult with engineering teams to design data and modeling pipelines which successfully interface with new and existing software - Publish research publications at internal and external venues. About the team The science team delivers custom state-of-the-art algorithms for image and document understanding. The team specializes in developing machine learning solutions to advance compliance capabilities. Their research contributions span multiple domains including multi-modal modeling, unstructured data matching, text extraction from visual documents, and anomaly detection, with findings regularly published in academic venues.
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About Sponsored Products and Brands: The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About Our Team: The Sponsored Brands Impressions-based Offerings team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising in retail media at scale, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products. About This Role: As an Applied Scientist on our team, you will: * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build monetization and optimization systems that leverage generative models to value and improve campaign performance. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses. * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Stay up-to-date with advancements and the latest modeling techniques in the field. * Think big about the arc of development of Gen AI over a multi-year horizon and identify new opportunities to apply these technologies to solve real-world problems. #GenAI
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You will work closely with our product managers and software engineers to disambiguate complex supply chain problems and create ML / AI solutions to solve those problems at scale. You will work independently in an ambiguous environment while collaborating with cross-functional teams to drive forward innovation in the Generative AI space. Key job responsibilities * Design, develop, and evaluate tailored ML/AI, models for solving complex business problems. * Research and apply the latest ML / AI techniques and best practices from both academia and industry. * Identify and implement novel Generative AI use cases to deliver value. * Design and implement Generative AI and LLM solutions to accelerate development and provide intuitive explainability of complex science models. * Develop and implement frameworks for evaluation, validation, and benchmarking AI agents and LLM frameworks. * Think about customers and how to improve the customer delivery experience. * Use analytical techniques to create scalable solutions for business problems. * Work closely with software engineering teams to build model implementations and integrate successful models and algorithms in production systems at large scale. * Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation. A day in the life You will have the opportunity to learn how Amazon plans for and executes within its logistics ne twork including Fulfillment Centers, Sort Centers, and Delivery Stations. In this role, you will design and develop Machine Learning / AI models with significant scope, impact, and high visibility. You will focus on designing, developing, and deploying Generative AI solutions at scale that will improve efficiency, increase productivity, accelerate development, automate manual tasks, and deliver value to our internal customers. Your solutions will impact business segments worth many-billions-of-dollars and geographies spanning multiple countries and markets. From day one, you will be working with bar raising scientists, engineers, and designers. You will also collaborate with the broader science community in Amazon to broaden the horizon of your work. Successful candidates must thrive in fast-paced environments, which encourage collaborative and creative problem solving, be able to measure and estimate risks, constructively critique peer research, and align research focuses with the Amazon's strategic needs. We look for individuals who know how to deliver results and show a desire to develop themselves, their colleagues, and their career. About the team FPX Science tackles some of the most mathematically complex challenges in transportation planning and execution space to improve Amazon's operational efficiency worldwide at a scale that is unique to Amazon. We own the long-term and intermediate-term planning of Amazon’s global fulfillment centers and transportation network as well as the short-term network planning and execution that determines the optimal flow of customer orders through Amazon fulfillment network. 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US, WA, Bellevue
Amazon LEO is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. The Amazon LEO Infrastructure Data Engineering, Analytics, and Science team owns designing, implementing, and operating systems/models that support the optimal demand/capacity planning function. We are looking for a talented scientist to implement LEO's long-term vision and strategy for capacity simulations and network bandwidth optimization. This effort will be instrumental in helping LEO execute on its business plans globally. As one of our valued team members, you will be obsessed with matching our standards for operational excellence with a relentless focus on delivering results. Key job responsibilities In this role, you will: Work cross-functionally with product, business development, and various technical teams (engineering, science, R&D, simulations, etc.) to implement the long-term vision, strategy, and architecture for capacity simulations and inventory optimization. Design and deliver modern, flexible, scalable solutions to complex optimization problems for operating and planning satellite resources. Contribute to short and long terms technical roadmap definition efforts to predict future inventory availability and key operational and financial metrics across the network. Design and deliver systems that can keep up with the rapid pace of optimization improvements and simulating how they interact with each other. Analyze large amounts of satellite and business data to identify simulation and optimization opportunities. Synthesize and communicate insights and recommendations to audiences of varying levels of technical sophistication to drive change across LEO. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.